Digital Design Strategist - Global Marketing

📍 Job Overview

Job Title: Digital Design Strategist - Global Marketing

Company: IFS

Location: Colombo, Western Province, Sri Lanka

Job Type: Full-time

Category: Marketing Operations / Digital Marketing Design

Date Posted: 2026-07-30

Experience Level: 2-5 years

Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal for executing digital design strategies and delivering high-quality, on-brand visual assets for IFS's global digital marketing properties, including the main website (ifs.com), flagship events, and sub-brands.

• The Digital Design Strategist will leverage established design systems and Figma component libraries to ensure consistency, accessibility, and brand adherence across all digital touchpoints.

• A key aspect of this position involves utilizing modern, AI-first design and productivity tools to accelerate ideation, iteration, and production, contributing to an agile and efficient design workflow.

• The role requires hands-on website content editing within a CMS (ideally Sitecore) to facilitate faster delivery and seamless integration of design elements.

📝 Enhancement Note: While the title is "Digital Design Strategist," the core responsibilities and requirements emphasize hands-on execution and design delivery rather than high-level strategic planning. The role is positioned as a key contributor within the Global Digital Marketing team, focusing on the practical implementation of design within established frameworks and brand guidelines.

📈 Primary Responsibilities

• Produce day-to-day digital designs for ifs.com, the flagship event Unleashed, and sub-brands like Nexus Black, translating briefs into production-ready outputs.

• Apply and contribute to the maintenance of the IFS digital design system and Figma component libraries, ensuring design consistency, accessibility (WCAG standards), and brand alignment.

• Transform designs into reusable templates and components to expedite website development and content editing by web editors and developers.

• Utilize and champion AI-first design tools (e.g., Claude, Canva, Midjourney) and productivity suites (e.g., Adobe, Figma, Framer, WordPress) to enhance ideation, iteration, and production workflows.

• Collaborate closely with the Brand team, Content creators, fellow designers, and external agencies to gather requirements, ensure brand consistency, and maintain the established tone of voice.

• Perform website content editing in Sitecore to facilitate and accelerate design delivery, ensuring a responsive and efficient workflow.

• Execute design direction and major UI decisions provided by the Marketing Web Delivery Manager with minimal rework, demonstrating strong execution capabilities.

• Prepare and hand over clean, organized design assets to IT and delivery teams through the Marketing Web Delivery Manager, maintaining tidy file structures and version control.

• Support the quality assurance (QA) of design output, verifying that implemented designs match specifications and flagging any discrepancies for correction.

• Contribute to the expansion of a reusable component library, templates, and design patterns to enhance overall team speed, quality, and efficiency in digital asset creation.

📝 Enhancement Note: The responsibilities highlight a blend of creative design execution and practical content management, emphasizing the need for a designer who can bridge the gap between creative concepts and rapid digital deployment. The mention of "AI-first company" and specific AI tools suggests a forward-thinking approach to design processes.

🎓 Skills & Qualifications

Education:

• A portfolio showcasing clean, on-brand digital and web design work is essential.

• While specific formal education requirements are not explicitly stated, a Bachelor's degree in Graphic Design, Digital Media, or a related field is typically expected for roles at this level, or equivalent practical experience. Experience:

• 2-3 years of dedicated experience in digital or web design.

• Demonstrated experience working with and adhering to brand standards, design systems, and component libraries. Required Skills:

• Strong visual design skills encompassing layout, typography, and modern web interfaces with a keen eye for detail.

• Solid, hands-on proficiency in Figma, with experience working within existing component libraries and design systems.

• Practical experience using AI, design, web, and productivity tools such as Claude, Canva, Midjourney, Adobe, Figma, Lovable, Sitecore, Framer, WordPress, or similar in a professional workflow.

• Ability to translate project briefs and clear direction into clean, consistent, production-ready design output efficiently.

• Comfortable engaging directly with business stakeholders, Brand teams, external agencies, and other designers, asking clarifying questions to ensure brief accuracy.

• Willingness and ability to perform website content editing to facilitate and expedite delivery when required.

• Excellent organizational and time management skills, capable of managing multiple small tasks concurrently.

• A self-starter with a collaborative, solutions-focused mindset, demonstrating a strong desire to learn and grow within the digital design field. Preferred Skills:

• Exposure to UX practices and user-centered design principles.

• Some experience with a web Content Management System (CMS), with a preference for Sitecore.

• Awareness of web performance optimization, Search Engine Optimization (SEO), and accessibility (WCAG) basics.

• Experience working within international or distributed teams.

• Familiarity with project management and delivery tools such as Jira and Asana.

📝 Enhancement Note: The emphasis on Figma, existing design systems, and AI tools indicates a modern design workflow. The requirement for content editing experience within a CMS like Sitecore is a crucial differentiator, suggesting the need for a designer who can also contribute to the operational aspects of web content deployment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A well-curated portfolio demonstrating clean, on-brand digital and web design work is mandatory.

• Showcase examples of applying existing design systems and component libraries effectively.

• Include case studies or examples that highlight the use of AI-driven tools in the design process or for content creation.

• Demonstrate the ability to convert designs into production-ready assets or components for web editors and developers. Process Documentation:

• Examples of how you have contributed to or maintained design systems and component libraries.

• Illustrations of your workflow for taking a brief through to final design output, especially under time constraints.

• Demonstrate how you've utilized AI and modern design tools to improve efficiency or creative output.

• Show evidence of collaboration with cross-functional teams (e.g., Brand, Content, Development) on design projects.

📝 Enhancement Note: For this role, the portfolio should not only showcase visual design skills but also practical application of design systems, efficiency through modern tools (including AI), and an understanding of the production handoff process. Experience with content management systems is also a valuable addition to showcase.

💵 Compensation & Benefits

Salary Range:

• Given the location in Colombo, Sri Lanka, and the experience level (2-3 years with potential for growth), a competitive salary range can be estimated. Based on industry benchmarks for Digital Designers in major Sri Lankan cities, the expected salary could range from LKR 1,000,000 to LKR 2,500,000 per annum. This range can vary based on specific skills, the candidate's portfolio, and the final negotiation. Benefits:

• Hybrid work opportunities, allowing for a flexible blend of in-office and remote work.

• Flexible work environment, supporting diverse needs and work-life balance.

• Opportunity to work with cutting-edge AI technology and modern design tools.

• Involvement in a global, diverse team environment with a commitment to sustainability.

• Potential for professional development and growth within an enterprise software company.

• Exposure to various digital marketing initiatives and flagship events. Working Hours:

• The standard working hours are typically 40 hours per week, with flexibility offered through the hybrid and flexible work environment policies.

📝 Enhancement Note: Salary figures are estimates based on typical market rates for a Digital Designer with 2-3 years of experience in Colombo, Sri Lanka. The benefits highlight IFS's commitment to flexibility and employee well-being, aligning with modern workplace expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Enterprise Software Solutions (AI-driven)

Company Size: 7000+ employees globally, indicating a large, established organization with significant resources and reach.

Founded: IFS is a billion-dollar revenue company, suggesting a mature and successful business with a long-standing presence in the market.

Team Structure:

• The role is within the Global Digital Marketing team, reporting to the Marketing Web Delivery Manager.

• This team likely comprises specialists in web design, content, development, and marketing strategy to manage IFS's digital presence worldwide.

• Close collaboration with the Brand team, Content creators, IT/delivery teams, and external agencies is expected. Methodology:

• IFS operates with an "AI-first" company philosophy, integrating AI into its solutions and internal operations.

• The design team utilizes established design systems and Figma component libraries for consistency and efficiency.

• A hands-on, collaborative approach is encouraged, with an emphasis on agility and rapid delivery.

• The company promotes a culture of making a "positive impact on the world" through its solutions and operations.

Company Website: https://www.ifs.com/

📝 Enhancement Note: IFS positions itself as an innovative, AI-driven enterprise software company that values diversity, sustainability, and making a global impact. The "Team Purple" and "#MakeYourMoment" taglines suggest a culture that encourages individual contribution and innovation within a supportive, global framework.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an execution-focused Digital Designer, suitable for individuals with 2-3 years of experience. It represents an opportunity to solidify foundational digital design skills within a large enterprise context.

Reporting Structure: The Digital Designer reports directly to the Marketing Web Delivery Manager, who oversees the strategic direction and major UI decisions for digital properties. This indicates a clear reporting line and a structure where execution is guided by management.

Operations Impact: The Digital Design Strategist's work directly influences the user experience and brand perception across IFS's primary digital channels. By ensuring high-quality, on-brand design and efficient content delivery, this role contributes to the effectiveness of global marketing campaigns, lead generation efforts, and overall customer engagement with IFS's enterprise software solutions.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Figma, design systems, and AI-powered design tools. Gain advanced proficiency in CMS platforms like Sitecore.

• Career Advancement: Progress to a Senior Digital Designer or a specialized role (e.g., UX Designer, UI/UX Lead) within the Global Marketing team or other departments.

• Leadership Potential: With experience, potentially move into roles managing design projects, leading small design initiatives, or mentoring junior designers.

• Cross-functional Exposure: Develop a broader understanding of enterprise software marketing by working closely with content, branding, and web development teams.

📝 Enhancement Note: While the title includes "Strategist," the role is primarily execution-oriented. Growth opportunities lie in deepening technical design skills, gaining CMS expertise, and potentially moving into more senior or specialized design roles within the marketing function.

🌐 Work Environment

Office Type: The company embraces a hybrid and flexible work model, suggesting a modern