Senior Digital Content Designer, Digital Wealth - Tangerine

📍 Job Overview

Job Title: Senior Digital Content Designer, Digital Wealth

Company: Tangerine (Scotiabank)

Location: Toronto, Ontario, Canada

Job Type: Full-Time

Category: Digital Content Design / UX Writing

Date Posted: 2026-08-26

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead the design and delivery of exceptional content experiences for Tangerine's Digital Wealth products, ensuring clarity, usefulness, and trustworthiness.

• Translate complex investment concepts, business requirements, and regulatory considerations into simple, human-centered, and actionable client-facing content.

• Collaborate closely with cross-functional teams, including product designers, researchers, developers, analytics, Marketing, Advisors, Legal, Compliance, and Wealth subject-matter experts.

• Drive content strategy, establish scalable content standards, and ensure consistency with the Tangerine Wealth brand voice and experience principles across all digital channels.

📝 Enhancement Note: This role is critical for bridging the gap between complex financial products and user understanding within a regulated digital environment. The focus is on creating clear, compliant, and client-centric content that drives engagement and informed decision-making.

📈 Primary Responsibilities

• Content Design Leadership: Lead content design across end-to-end Wealth journeys, encompassing discovery, onboarding, investing, advice, portfolio management, money movement, education, and service interactions.

• Simplification of Complexity: Transform intricate financial, technical, legal, and regulatory information into content that is clear, concise, actionable, and contextually appropriate for clients.

• Interface Content Creation: Design interface copy, information hierarchies, navigation labels, notifications, error messages, empty states, forms, educational materials, and service communications.

• Client-Centricity & Behavioral Design: Employ plain language, progressive disclosure, and behavioral insights to empower clients in making informed decisions without oversimplifying critical information.

• Brand & Accessibility Standards: Ensure all content is accessible, inclusive, consistent, and aligned with Tangerine Wealth's brand voice, terminology, and experience principles across mobile, web, and advisor-assisted touchpoints.

• Research & Discovery Collaboration: Partner with Product Design and Research teams to identify client needs, content risks, comprehension barriers, and opportunities early in the product development cycle.

• Content Testing & Iteration: Plan and support content testing through methods like interviews, usability testing, prototype validation, and A/B testing, using evidence-based approaches.

• Post-Launch Optimization: Leverage client feedback, digital analytics, search behavior, contact center insights, and business outcomes to continuously improve content effectiveness after launch.

• Content Strategy & Governance: Establish scalable content standards, patterns, principles, and reusable components for Digital Wealth, developing and maintaining controlled terminology and message frameworks.

• Cross-Functional Collaboration: Work as an embedded member of cross-functional product squads, integrating content expertise throughout the product lifecycle and facilitating alignment through critiques and workshops.

• Stakeholder Influence & Risk Management: Present content rationale clearly to senior stakeholders, balancing client needs, business objectives, and risk. Coordinate reviews and approvals, identifying and escalating content-related risks (conduct, comprehension, accessibility, privacy, reputational).

• Delivery & Implementation: Create implementation-ready copy and content specifications, working with Engineering and QA to validate implemented experiences and resolve defects.

📝 Enhancement Note: The responsibilities emphasize a proactive, strategic approach to content design, integrating it deeply into the product development lifecycle. This includes not just writing, but also strategy, research, governance, and risk management, especially critical in a regulated financial environment.

🎓 Skills & Qualifications

Education:

• University or College degree in Content Design, UX, Communications, English, Journalism, Human-Computer Interaction, Design, or a related field, or equivalent practical experience. Experience:

• 5+ years of experience in content design, UX writing, product content strategy, or a closely related digital discipline.

• Experience working in empowered, cross-functional product teams throughout the digital product development lifecycle.

• Experience simplifying complex or regulated subject matter; financial services, investing, or Wealth Management experience is strongly preferred.

• Proven experience influencing stakeholders and navigating review processes involving Legal, Compliance, Marketing, or other control functions.

• Experience working in Figma and collaborative documentation or workflow tools. Familiarity with Jira, Confluence, and content management systems is an asset.

• Understanding of responsive web and native mobile product development, design systems, and agile delivery practices. Required Skills:

• Content Design & UX Writing: Expertise in crafting clear, concise, and user-centered copy for digital interfaces.

• Information Architecture & Content Modeling: Ability to structure content logically and create effective content models.

• Portfolio Demonstration: A strong portfolio showcasing end-to-end content design for complex digital products, with evidence of problem framing, iteration, and measurable outcomes.

• Plain Language & Accessibility: Working knowledge of accessibility standards (WCAG) and plain-language principles to ensure content is understandable and inclusive.

• Stakeholder Management & Influence: Skill in collaborating with and influencing diverse stakeholders, including Legal and Compliance.

• Systems Thinking: Ability to understand and design for complex systems and user journeys.

• Figma Proficiency: Experience using Figma for design and collaboration.

Preferred Skills:

• Financial Services/Wealth Management Experience: Deep understanding of financial concepts and the regulatory landscape.

• Agile Methodology: Familiarity with agile delivery practices.

• User Research & Testing: Experience applying research findings and A/B testing to inform content decisions.

• Content Governance & Strategy: Ability to establish and maintain content standards and patterns.

• Jira & Confluence: Familiarity with these project management and documentation tools.

• AI Fluency: Understanding and potential application of AI in content creation or analysis.

📝 Enhancement Note: The emphasis on a strong portfolio is paramount, requiring candidates to demonstrate tangible results and a strategic approach to content design. Experience in regulated industries like financial services is a significant advantage, reflecting the complexity and compliance requirements of the role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: Showcase at least 2-3 comprehensive case studies detailing your involvement in the full content design lifecycle for complex digital products or services.

• Problem Framing & Solution: Clearly articulate the user problem or business challenge addressed, the content strategy employed, and the specific design solutions implemented.

• Iteration & User Feedback: Provide evidence of how user feedback, research findings, and testing (usability, A/B) informed content iterations and improvements.

• Measurable Outcomes: Quantify the impact of your content design efforts using relevant metrics (e.g., improved conversion rates, reduced support inquiries, increased task completion, enhanced client understanding).

• Content Strategy & Standards: Include examples of how you've developed or applied content standards, style guides, or reusable patterns.

• Collaboration & Stakeholder Navigation: Highlight instances where you successfully collaborated with cross-functional teams and navigated complex review processes (Legal, Compliance).

Process Documentation:

• Workflow Design & Optimization: Demonstrate an understanding of how to map user journeys and design content workflows that are efficient and user-centered.

• System Integration & Standards: Show how your content design integrates with design systems and adheres to established content governance models.

• Measurement & Analysis: Provide examples of how you define content hypotheses, success metrics, and utilize analytics to measure content performance and drive improvements.

• Risk Mitigation: Illustrate how you identify and address content-related risks within a regulated environment.

📝 Enhancement Note: The portfolio should not just be a collection of work but a strategic demonstration of problem-solving, process adherence, and measurable impact within a digital product context. For this role, showcasing experience with regulated content and cross-functional collaboration is key.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior Digital Content Designers in Toronto, Canada, with 5-10 years of experience in a regulated industry like Financial Services, the estimated salary range is CAD $90,000 - $130,000 annually. This range accounts for the seniority of the role, the specialized skills required, and the cost of living in Toronto. Benefits:

• Comprehensive Health & Wellness: Access to robust health benefits programs designed to support employee wellbeing.

• Pension Program: Participation in Scotiabank’s pension plan for permanent employees, offering long-term financial security.

• Learning & Development: Thousands of online and in-person learning experiences to foster career growth and skill development.

• Work-Life Balance Support: Programs and resources aimed at supporting employees' financial goals and overall wellbeing.

• Professional Growth: Opportunities to work on game-changing projects and make a significant impact within the digital banking space.

Working Hours:

• Standard full-time work hours, typically around 40 hours per week. While the role is on-site, the company culture emphasizes flexibility and continuous improvement, suggesting a supportive environment for managing workload effectively.

📝 Enhancement Note: Salary estimates are based on publicly available data for similar roles in Toronto and reflect the senior level and specialized nature of UX/content design within the financial sector. The benefits package highlights Tangerine's commitment to employee development and long-term financial security, aligning with Scotiabank's broader offerings.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Banking / Financial Services (Tangerine is a subsidiary of Scotiabank)

Company Size: Tangerine operates as a distinct digital bank within the larger Scotiabank organization, which is a global financial institution. Tangerine itself focuses on digital-first customer experiences. Scotiabank's overall employee count is substantial (over 90,000 globally), indicating robust resources and established corporate structures, while Tangerine fosters an agile, innovative environment.

Founded: Tangerine was founded in 1997 (as ING Direct Canada) and rebranded to Tangerine in 2014. This history signifies a strong foundation in direct banking and a successful transition to a fully digital model.

Team Structure:

• Cross-Functional Product Squads: The Senior Digital Content Designer will be embedded within agile, cross-functional product teams, working alongside Product Designers, Product Owners, Researchers, Developers, and other specialists.

• Reporting Line: Reports to the Head of Digital Experience, Wealth, indicating a dedicated leadership structure for the Digital Wealth domain.

• Collaborative Ecosystem: Works closely with various departments including Marketing, Legal, Compliance, Advisors, and Wealth subject-matter experts, highlighting a highly collaborative and interconnected operational model.

Methodology:

• Agile & Lean Principles: The description points to agile delivery practices, product lifecycle management, and continuous improvement, suggesting a methodology focused on iterative development, rapid feedback, and data-driven decision-making.

• Client-Obsessed Innovation: A core cultural tenet is redefining banking through innovation, agility, and bold thinking, with a strong emphasis on client needs.

• Data-Driven Insights: Utilization of client feedback, digital analytics, and experimentation to inform content strategy and product development.

Company Website: https://www.tangerine.ca/ and https://www.scotiabank.com/

📝 Enhancement Note: Tangerine offers a unique environment, combining the agility and innovation of a digital-native bank with the stability and resources of a major global financial institution (Scotiabank). The culture emphasizes collaboration, client-obsession, and a forward-thinking approach to digital banking.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Individual Contributor role. It requires a high degree of autonomy, strategic thinking, and expertise in content design within a complex domain. The role is positioned to influence product direction and set standards for content within Digital Wealth.

Reporting Structure: The role reports to the Head of Digital Experience, Wealth. This structure places the content design function at a strategic level within the Wealth division, ensuring direct alignment with business objectives and senior leadership.

Operations Impact: The Senior Digital Content Designer's impact is significant, directly influencing client understanding, engagement, and confidence in complex financial products. By simplifying information and ensuring compliance, the role contributes to client satisfaction, risk mitigation, and the overall success of Tangerine's Digital Wealth offerings.

Growth Opportunities:

• Leadership in Content Strategy: Opportunity to shape and lead the content strategy for a growing digital wealth platform, potentially leading to broader content design leadership roles.

• Domain Expertise: Deepen expertise in financial services and wealth management, becoming a sought-after specialist in content design for regulated industries.

• Mentorship & Skill Development: Provide mentorship to junior designers and contribute to growing the content design function, enhancing leadership and coaching skills.

• Cross-Functional Advancement: Gain comprehensive experience working across various product development functions, opening doors to roles in product management, UX strategy, or broader digital experience leadership.

• Influence on Design Systems: Play a key role in evolving and maintaining the design system from a content perspective, impacting consistency and efficiency across numerous products.

📝 Enhancement Note: The "Senior" title and reporting line suggest this role is pivotal for establishing best practices and elevating the importance of content design within Tangerine's Digital Wealth strategy. Growth opportunities are geared towards strategic leadership, specialized domain expertise, and mentorship.

🌐 Work Environment

Office Type: The role is designated as "On-site," indicating a primary work location within a Tangerine or Scotiabank office. This suggests a traditional office environment that facilitates in-person collaboration.

Office Location(s): Toronto, Ontario, Canada (specific office address provided: M5A 0L6). This location is a major hub for finance and technology in Canada.

Workspace Context:

• Collaborative Hub: The office environment likely fosters in-person collaboration, enabling spontaneous discussions, brainstorming sessions, and stronger team cohesion with product squads and stakeholders.

• Technology-Rich Environment: Expect access to modern design and collaboration tools (Figma, Jira, Confluence mentioned), supporting efficient workflows and digital product development.

• Team Interaction: Opportunities to engage directly with diverse teams, including designers, product managers, developers, legal, and compliance, promoting a holistic understanding of the product development process.

Work Schedule:

• Standard full-time hours (approximately 40 hours/week) are expected, with the role being on-site. While not explicitly stated as flexible, the company culture emphasizes agility and continuous improvement, which may translate into a supportive approach to work-life integration within the office setting.

📝 Enhancement Note: The on-site requirement points to a preference for in-person collaboration, which can be beneficial for complex projects requiring deep team integration and rapid feedback loops, especially in a regulated environment. The Toronto location offers access to a vibrant professional community.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational qualifications and experience.

• Portfolio Presentation & Discussion: A dedicated session where you will present key case studies from your portfolio, explaining your process, rationale, and impact. This is a critical step to evaluate your strategic thinking, problem-solving skills, and communication abilities.

• Cross-Functional Interviews: Interviews with key stakeholders, including Product Designers, Product Owners, Researchers, and potentially representatives from Legal/Compliance or Wealth SMEs, to assess collaboration style, domain understanding, and ability to navigate complex environments.

• Hiring Manager Interview: A final discussion with the Head of Digital Experience, Wealth, focusing on cultural fit, leadership potential, and strategic alignment with Tangerine's vision.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest, most relevant case studies that demonstrate your ability to handle complex financial content, navigate regulations, and drive measurable results.

• Structure for Clarity: For each case study, clearly outline the problem, your role and responsibilities, the content design process, key decisions made, challenges overcome, and quantifiable outcomes. Use visuals effectively.

• Focus on "Why": Articulate the strategic reasoning behind your content decisions. Explain how your choices directly addressed user needs, business objectives, and regulatory requirements.

• Highlight Collaboration: Showcase how you worked with cross-functional teams and managed stakeholder feedback, particularly from Legal and Compliance.

• Demonstrate Impact: Use data and metrics to prove the effectiveness of your content solutions. Quantify improvements in user comprehension, task completion, or business KPIs.

• Prepare for Technical Questions: Be ready to discuss your experience with tools like Figma, your understanding of design systems, and your approach to accessibility and plain language.

Challenge Preparation:

• Content Audit & Strategy Scenario: You might be asked to analyze a piece of existing digital content (e.g., a product onboarding flow) and propose improvements based on clarity, usability, and compliance.

• Wireframing/Content Sketching: A short exercise to quickly sketch out content solutions for a given user flow or problem statement.

• Stakeholder Communication Simulation: Prepare to explain a complex content decision or strategy to a simulated group of stakeholders with competing priorities (e.g., business, legal, tech).

📝 Enhancement Note: The interview process heavily emphasizes practical application and strategic thinking, with the portfolio serving as the primary evidence. Candidates should be prepared to deep-dive into their past work, articulate their decision-making process, and demonstrate how they manage complexity and risk in a regulated environment.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for content design, wireframing, prototyping, and collaborating with product designers. Expect extensive use for creating and iterating on interface copy and content structures.

• Design Systems: Experience working with and contributing to design systems is crucial for ensuring consistency and efficiency across Digital Wealth products.

• Collaborative Documentation Tools: Tools like Confluence or similar platforms for documenting content strategies, standards, and decisions.

Analytics & Reporting:

• Digital Analytics Platforms: Familiarity with tools like Google Analytics or Adobe Analytics to understand user behavior, track content performance, and identify areas for improvement.

• User Feedback Platforms: Experience utilizing insights from user research, usability testing, and client feedback mechanisms.

CRM & Automation:

• Jira: Likely used for project management, tracking tasks, and collaborating within agile product squads.

• Content Management Systems (CMS): Familiarity with CMS platforms is an asset for understanding content deployment and management workflows.

Other Potential Tools:

• Prototyping Tools: Beyond Figma, other prototyping tools may be used.

• User Research Tools: Platforms for conducting user interviews and usability testing.

• AI Tools: Mentioned as "AI fluency," suggesting an openness to or experience with AI-powered tools for content generation, analysis, or optimization.

📝 Enhancement Note: Proficiency in Figma and experience with design systems are non-negotiable. The role also requires an analytical mindset to leverage data from analytics and user research, and familiarity with agile project management tools like Jira. An awareness of AI's potential in content is increasingly valuable.

👥 Team Culture & Values

Operations Values:

• Client-Obsessed: A fundamental value driving all decisions and actions, ensuring that client needs and experiences are prioritized.

• Innovation & Bold Thinking: Encouraging a culture that challenges the status quo, embraces new ideas, and drives transformative change in banking.

• Integrity & Inclusion: Upholding high ethical standards and fostering an environment where diverse perspectives are valued, respected, and integrated.

• Collaboration & Empowerment: Promoting teamwork, open communication, and empowering individuals to do their best work and remove obstacles.

• Agility & Continuous Improvement: Embracing a growth mindset, learning from experiences, and continuously seeking ways to enhance processes and outcomes.

Collaboration Style:

• Embedded in Squads: Work as an integral part of cross-functional product teams, fostering tight-knit collaboration between content, design, product, and engineering.

• Co-Creation: Emphasizing that content, interaction, and visual design are developed concurrently rather than sequentially, fostering a truly integrated design process.

• Facilitation & Alignment: Actively facilitating discussions, critiques, and workshops to build consensus, ensure clarity, and drive progress across diverse stakeholder groups.

• Constructive Feedback: A culture that encourages open, honest, and constructive feedback to elevate the quality of work and foster mutual growth.

📝 Enhancement Note: The culture at Tangerine/Scotiabank is characterized by a blend of innovation and structure, with a strong emphasis on client-centricity, integrity, and diversity. The collaboration style is highly integrated and proactive, essential for navigating the complexities of digital product development in a regulated industry.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Highly Complex & Regulated Information: The primary challenge is translating intricate financial concepts, investment strategies, and strict regulatory requirements into easily understandable and actionable content for a broad client base.

• Balancing Client Needs with Business/Risk Objectives: Navigating the inherent tension between creating a seamless, user-friendly experience and adhering to legal, compliance, and business mandates.

• Maintaining Consistency Across Channels: Ensuring a unified brand voice, terminology, and user experience across diverse digital touchpoints (web, mobile, advisor-assisted) and product journeys.

• Influencing Stakeholders & Navigating Reviews: Effectively communicating content rationale, gaining buy-in from senior leaders, and managing the often rigorous review and approval processes involving Legal, Compliance, and Marketing.

• Content Debt & Remediation: Identifying and addressing inconsistencies, outdated information, or inefficiencies within existing content assets across the Digital Wealth platform.

Learning & Development Opportunities:

• Deepen Financial Domain Expertise: Gain extensive knowledge of wealth management products, investment strategies, and the regulatory landscape, becoming a subject matter expert in content for financial services.

• Advance UX Strategy Skills: Enhance strategic thinking by contributing to product discovery, journey mapping, and defining content's role in overall user experience.

• Leadership & Mentorship: Develop leadership capabilities by mentoring junior designers, coaching partners on content best practices, and potentially shaping the future of the content design function.

• Exposure to Cutting-Edge Digital Banking: Work at the forefront of digital transformation in the financial sector, contributing to innovative products and client experiences.

• Cross-Functional Skill Development: Gain comprehensive exposure to product management, UX research, engineering, and compliance processes, broadening your overall professional skill set.

📝 Enhancement Note: This role presents significant intellectual challenges related to complexity and regulation, but also offers substantial growth in specialized domain knowledge, strategic influence, and leadership. The opportunity to shape content within a key growth area like Digital Wealth is a major draw.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a highly complex or regulated concept into simple, user-friendly content. What was your process, and what was the outcome?" (Focus on problem framing, simplification techniques, and measurable impact.)

• "How do you approach balancing client needs with regulatory requirements and business objectives in your content design? Provide an example." (Highlight your understanding of risk, compliance, and stakeholder management.)

• "Walk us through your process for developing and implementing content standards or a design system for a digital product. What were the key challenges?" (Demonstrate your strategic approach to scalability and consistency.)

• "How do you measure the success of your content design work? What metrics do you prioritize, and how do you use data to iterate?" (Showcase your analytical and data-driven mindset.) Company & Culture Questions:

• "What interests you most about Tangerine and our Digital Wealth offerings?" (Research Tangerine's mission, values, and recent initiatives.)

• "How do you contribute to fostering an inclusive and collaborative team environment?" (Align your response with Tangerine's stated values.)

• "Describe your experience working within agile, cross-functional product teams. What is your ideal collaboration dynamic?" (Emphasize your ability to integrate and contribute effectively.) Portfolio Presentation Strategy:

• Select for Impact: Choose case studies that best illustrate your ability to handle complexity, regulation, and drive measurable results in financial services or similar domains.

• Tell a Story: Structure your presentation around a narrative: problem, your strategic approach, the design process, challenges, solutions, and outcomes.

• Quantify Everything Possible: Use data to demonstrate the impact of your work. If exact numbers aren't available, use estimations backed by logical reasoning.

• Show, Don't Just Tell: Use visuals (screenshots, wireframes, content examples) to illustrate your points effectively.

• Articulate Your "Why": Be prepared to defend your content decisions with clear rationale tied to user needs, business goals, and regulatory constraints.

• Practice Your Delivery: Rehearse your presentation to ensure it's concise, engaging, and fits within the allotted time. Be ready for in-depth Q&A.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, problem-solving skills, a deep understanding of user-centered design principles within a regulated context, and strong collaboration capabilities. The portfolio presentation is a critical opportunity to showcase these competencies.

📌 Application Steps

To apply for this Senior Digital Content Designer position:

• Submit Your Application: Navigate to the provided job link on the Scotiabank careers site and submit your application.

• Tailor Your Resume: Ensure your resume clearly highlights your 5+ years of content design/UX writing experience, specific achievements in simplifying complex information, and any experience in financial services or regulated industries. Use keywords from the job description.

• Prepare Your Portfolio: Curate a strong portfolio showcasing 2-3 relevant case studies that demonstrate your end-to-end content design process, strategic thinking, collaboration, and measurable impact. Ensure it's easily accessible (e.g., link to a personal website or shared document).

• Research Tangerine & Scotiabank: Familiarize yourself with Tangerine's brand, digital products, and the broader Scotiabank organization. Understand their client-centric approach and commitment to innovation.

• Practice Your Presentation: Rehearse your portfolio presentation, focusing on clear communication, strategic rationale, and quantifiable outcomes. Be prepared to discuss your experience with Figma, design systems, and navigating stakeholder reviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.