Senior Designer, UX/UI

📍 Job Overview

Job Title: Senior Designer, UX/UI

Company: ADT

Location: Irving, Texas, United States

Job Type: Full time

Category: UX/UI Design

Date Posted: 2026-06-23

Experience Level: 5-10 years

Remote Status: Hybrid (4 days in office)

🚀 Role Summary

• Design and deliver intuitive, customer-centered digital experiences across ADT's primary digital touchpoints, including ADT.com, acquisition funnels, shopping experiences, and customer lifecycle journeys.

• Drive continuous improvement of user experiences and business outcomes by leveraging user insights, analytics, customer feedback, and experimentation results.

• Collaborate closely with cross-functional teams, including Marketing, Brand, Content, SEO, Analytics, and Engineering, to translate business objectives and customer needs into effective digital solutions.

• Contribute to the strategic evolution of ADT's digital experience ecosystem through user-centered design, rapid prototyping, rigorous experimentation, and the maintenance and expansion of design systems.

📝 Enhancement Note: This role is positioned as a Senior Designer within a company that operates in the home security and automation sector. The emphasis on digital experiences, acquisition funnels, customer lifecycle, and cross-functional collaboration with marketing, analytics, and engineering indicates a strong link to Go-To-Market (GTM) strategy and revenue generation. The role requires a blend of strategic UX thinking, visual design execution, and a data-driven approach to optimize digital touchpoints for conversion and customer engagement, aligning it closely with revenue operations and sales enablement functions.

📈 Primary Responsibilities

• Develop end-to-end customer journey maps and design solutions for digital platforms, including website, acquisition funnels, e-commerce experiences, and post-purchase customer lifecycle touchpoints.

• Create a range of design artifacts, from user flows, wireframes, and rapid concepts to interactive prototypes and high-fidelity visual designs, ensuring a balance between user needs and business objectives.

• Design and iterate on A/B test concepts and variants to support experimentation initiatives aimed at driving engagement, conversion rates, and overall business performance.

• Synthesize and apply insights from user research, analytics data, customer feedback, and experimentation outcomes to continuously refine and optimize digital experiences.

• Partner effectively with Marketing, Brand, Content, SEO, Analytics, and Engineering teams to ensure designs are aligned with business goals, technical constraints, brand standards, and user-centered principles.

• Present design concepts, rationale, and recommendations to diverse stakeholder groups, actively incorporating feedback throughout the iterative design and development process.

• Contribute to the development, maintenance, and governance of ADT's design systems, component libraries, templates, and comprehensive design documentation.

• Conduct thorough design reviews and quality assurance checks to ensure consistency, adherence to UX/UI best practices, accessibility standards (WCAG), and brand guidelines.

• Stay abreast of emerging trends and best practices in UX/UI design, digital accessibility, and relevant technologies, including AI-powered design tools.

• Manage and prioritize multiple design projects concurrently in a dynamic, fast-paced environment, ensuring timely delivery of high-quality design solutions.

• Facilitate design thinking workshops, brainstorming sessions, and stakeholder alignment meetings to foster collaboration and gather critical input.

• Leverage AI-powered design and prototyping tools (e.g., Figma Make, Figma AI, Copilot) to enhance ideation, accelerate prototyping cycles, and streamline design workflows.

📝 Enhancement Note: The responsibilities highlight a strong focus on conversion optimization and customer lifecycle management, which are core to revenue operations and GTM strategies. The requirement to partner with Marketing, SEO, and Analytics teams underscores the role's impact on lead generation, customer acquisition, and customer retention. The emphasis on experimentation, A/B testing, and leveraging data for design decisions directly supports revenue-focused initiatives and performance measurement.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in UX Design, Interaction Design, Human-Computer Interaction, Graphic Design, or a closely related field, or equivalent practical experience. Experience:

• A minimum of 5 years of professional UX/UI design experience, with a proven track record of designing customer-facing web, e-commerce, or digital experiences.

• Demonstrated experience leveraging user research, analytics, customer insights, and experimentation to inform and validate design decisions.

• Experience with conversion optimization, A/B testing, personalization, and experimentation platforms.

• Experience in e-commerce, Direct-to-Consumer (D2C), retail, smart home technology, or consumer technology industries is highly preferred.

• Experience designing and working within enterprise-level design systems.

• Working knowledge of front-end development principles and their implementation considerations. Required Skills:

• Expert proficiency in Figma, including advanced features for prototyping, design systems, and component library management.

• Strong foundational knowledge in typography, layout principles, and visual hierarchy.

• Deep expertise in UX strategy, information architecture, interaction design, visual design, and digital accessibility standards (WCAG).

• Proven ability to manage and prioritize multiple concurrent projects in a fast-paced environment.

• Excellent communication, storytelling, presentation, and stakeholder management skills.

• Strong understanding of responsive design principles and accessibility standards (WCAG).

• Experience in rapidly creating concepts and prototypes for effective idea communication and solution testing.

• Proficiency in leveraging AI-powered design tools (e.g., Figma Make, Figma AI, Copilot) to enhance design workflows. Preferred Skills:

• Familiarity with Adobe Creative Cloud suite (e.g., Photoshop, Illustrator, After Effects).

• Experience in e-commerce, D2C, retail, smart home, or consumer technology industries.

• Experience designing and maintaining enterprise-level design systems.

• Working knowledge of front-end development principles and implementation considerations.

📝 Enhancement Note: The emphasis on Figma expertise, combined with AI tool integration, points to a modern design workflow. The requirement for a portfolio demonstrating "measurable business impact" is crucial for GTM and Revenue Operations roles, as it directly links design work to tangible business outcomes like conversion rates and customer acquisition efficiency. Experience in e-commerce and D2C sectors is particularly relevant for roles focused on driving online revenue.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates strong UX thinking, exceptional visual design execution, and a history of delivering measurable business impact.

• Case studies showcasing end-to-end design processes for customer-facing web or digital experiences, highlighting problem identification, ideation, design solutions, and outcomes.

• Evidence of leveraging user research, data analytics, and experimentation (e.g., A/B tests) to inform design decisions and optimize user journeys.

• Examples of contributions to or utilization of design systems, component libraries, and style guides to ensure consistency and scalability.

• Projects that illustrate the ability to balance user needs with business objectives and technical constraints. Process Documentation:

• Examples of user flows, wireframes, interactive prototypes, and high-fidelity mockups that effectively communicate design intent and user interaction.

• Documentation of design rationale, including the strategic thinking behind design choices and how they address user problems and business goals.

• Case studies detailing the process of designing for A/B testing and experimentation, including hypothesis generation, variant design, and analysis of results.

• Documentation related to accessibility considerations and how WCAG standards were integrated into the design process.

📝 Enhancement Note: For a Senior Designer role with GTM implications, the portfolio must go beyond aesthetics. It needs to showcase strategic problem-solving, data-driven decision-making, and a clear understanding of how design impacts business metrics like conversion rates, customer acquisition cost (CAC), and customer lifetime value (CLTV). The ability to present these outcomes effectively is as important as the design work itself.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior UX/UI Designers in the Dallas-Fort Worth metropolitan area, with 5-10 years of experience, a competitive salary range is estimated to be between $100,000 and $140,000 annually. This estimate considers factors such as LTV, job responsibilities, demand for specialized UX/UI skills, and the company's industry presence. Benefits:

• Comprehensive health, dental, and vision insurance plans.

• 401(k) retirement plan with company match.

• Paid time off (PTO), including vacation, sick leave, and holidays.

• Life insurance and disability coverage.

• Opportunities for professional development, training, and continuing education.

• Potential for performance-based bonuses or incentives.

• Employee assistance programs and wellness initiatives. Working Hours:

• Standard full-time work schedule, typically 40 hours per week.

• Requires 4 days per week in the Irving, TX office, allowing for one remote work day.

• Occasional travel may be required, estimated at less than 25% of the time.

📝 Enhancement Note: The estimated salary range is based on data from reputable compensation platforms and industry surveys for senior-level UX/UI design roles in major Texas tech hubs, adjusted for the specific requirements and experience level. The benefits listed are standard for large organizations like ADT and are crucial for attracting and retaining top talent in competitive design fields.

🎯 Team & Company Context

🏢 Company Culture

Industry: Home Security and Automation Services. ADT is a leading provider of security and smart home solutions, operating in a competitive market that increasingly relies on seamless digital customer experiences for acquisition, engagement, and retention.

Company Size: ADT is a large, established corporation, indicated by its extensive digital presence and the structured nature of the job posting. This size suggests a robust organizational framework, established processes, and opportunities for cross-functional collaboration within a matrixed environment.

Founded: ADT has a long history, founded in 1874. This longevity implies a stable company with a deep understanding of its market, but also a need to continuously innovate and adapt its digital offerings to meet modern consumer expectations.

Team Structure:

• The Senior UX/UI Designer will likely be part of a larger Digital Experience, Product Design, or Marketing team.

• This team will be matrixed, requiring close collaboration with Product Managers, Marketing specialists, Content strategists, SEO experts, Data Analysts, and Engineering leads.

• Reporting likely goes up to a Design Lead, Director of Digital Experience, or a similar senior management role within the digital product or marketing organization. Methodology:

• A user-centered design (UCD) approach is paramount, with a strong emphasis on research, prototyping, and iterative testing.

• Data-driven decision-making, utilizing analytics, A/B testing, and customer feedback to inform design strategies and validate improvements.

• Agile methodologies are likely employed for design and development cycles, requiring flexibility and adaptability.

• Design systems are utilized to ensure brand consistency, efficiency, and scalability across digital touchpoints.

Company Website: https://www.adt.com/

📝 Enhancement Note: Understanding ADT's position as a major player in the home security sector is key. The digital experience is a critical differentiator and revenue driver, making this UX/UI role integral to the company's GTM strategy. The culture likely balances established corporate practices with a drive for digital innovation.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Senior," indicating a high level of individual contribution and the expectation of leadership in design execution and mentoring junior team members. It signifies a mid-to-late career stage, requiring a strong portfolio and the ability to independently manage complex projects.

Reporting Structure: The Senior Designer will report to a Design Lead or Director within the digital product or marketing organization. They will work closely with cross-functional teams, including Marketing, Engineering, and Analytics, contributing to GTM initiatives and revenue-generating digital products.

Operations Impact: The primary impact of this role is on customer acquisition, conversion rates, and customer engagement throughout their lifecycle. By optimizing digital experiences, the Senior Designer directly influences lead generation, sales funnel efficiency, and customer satisfaction, all of which are critical to revenue growth and operational efficiency for ADT.

Growth Opportunities:

• Leadership Development: Opportunities to lead design initiatives, mentor junior designers, and contribute to the strategic direction of ADT's digital product roadmap.

• Skill Specialization: Deepen expertise in specific areas such as conversion optimization, advanced prototyping, accessibility, or design system governance.

• Cross-Functional Advancement: Potential to move into Product Management, Digital Strategy, or leadership roles within the Marketing or Product organizations, leveraging a strong understanding of user experience and business objectives.

• Industry Exposure: Gain extensive experience in the dynamic smart home and security industry, understanding its unique user needs and market trends.

📝 Enhancement Note: The "Senior" title implies a significant level of autonomy and influence. The growth opportunities should be viewed through the lens of contributing to GTM strategy and revenue generation, with potential career paths leading into roles that manage broader aspects of the customer journey or product lifecycle.

🌐 Work Environment

Office Type: The role is designated as Hybrid, requiring 4 days per week in the ADT office located at 8880 Esters Blvd, Irving, TX 75063. This indicates a collaborative office environment designed to foster teamwork and in-person interaction.

Office Location(s): The primary work location is Irving, Texas. This location is part of the Dallas-Fort Worth metroplex, a significant hub for business and technology.

Workspace Context:

• The office environment likely supports collaborative work through shared spaces, meeting rooms, and potentially design labs.

• Access to necessary design tools, software, and technology infrastructure will be provided to facilitate efficient workflow.

• Opportunities for direct interaction with cross-functional teams (Marketing, Engineering, Analytics) will be frequent, promoting a dynamic and integrated work approach.

• The expectation of 4 days in-office suggests a culture that values face-to-face collaboration, brainstorming, and team cohesion on key projects. Work Schedule:

• A standard 40-hour work week is expected, with flexibility potentially available within core business hours.

• The hybrid model allows for one designated remote work day, offering a balance between in-office collaboration and remote focus.

• Occasional travel, less than 25%, may be required for meetings, workshops, or team events.

📝 Enhancement Note: The hybrid work arrangement with a significant in-office component is typical for senior roles in larger organizations where collaboration and mentorship are highly valued. This structure facilitates the close partnerships required for GTM initiatives and revenue optimization efforts.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and alignment with the role's requirements.

• Hiring Manager Interview: A conversation with the hiring manager to discuss your background, design philosophy, and fit with the team and company culture.

• Design Challenge/Portfolio Review: A more in-depth session where you will present your portfolio, discuss specific case studies, and potentially complete a design exercise. This is where your ability to demonstrate UX thinking, visual design, and impact on business metrics will be critically evaluated.

• Cross-Functional Stakeholder Interviews: Interviews with key partners from Marketing, Engineering, or Analytics to assess collaboration skills, communication, and understanding of business objectives.

• Final Interview: Potentially with a senior leader to discuss overall fit and strategic contributions.

Portfolio Review Tips:

• Focus on Impact: For each case study, clearly articulate the problem, your role, the design process, and, most importantly, the measurable business impact (e.g., increased conversion rates, improved user satisfaction scores, reduced bounce rates). Quantify results whenever possible.

• Showcase Process: Detail your thought process, including how you used research, data, and user feedback to inform your design decisions. Illustrate your use of wireframes, prototypes, and high-fidelity designs.

• Highlight Collaboration: Demonstrate how you worked with cross-functional teams, managed stakeholder feedback, and navigated technical constraints.

• Tailor to ADT: Research ADT's current digital presence, target audience, and business goals. Be prepared to discuss how your skills and experience can directly contribute to their objectives, particularly in areas like customer acquisition and lifecycle management.

• Accessibility & Design Systems: Be ready to discuss your understanding and application of WCAG standards and your experience with design systems.

Challenge Preparation:

• Anticipate design challenges that focus on optimizing conversion funnels, improving user onboarding, or enhancing the overall customer journey for a service-based company.

• Be prepared to articulate your design rationale clearly, justify your choices with data and user-centered principles, and think critically about business goals and technical feasibility.

• Practice presenting your portfolio concisely and compellingly, focusing on storytelling and demonstrating problem-solving skills.

📝 Enhancement Note: The interview process emphasizes not just design skill but also the ability to demonstrate business impact and collaborate effectively within a GTM context. The portfolio review is a critical stage where candidates must prove their understanding of how design contributes to revenue and operational efficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert proficiency is required. This includes advanced features for prototyping, complex design systems, component libraries, and collaborative workflows.

• AI Design Tools: Experience with Figma AI, Figma Make, or similar AI-powered design and prototyping tools is expected, emphasizing efficiency and accelerated ideation.

• Adobe Creative Cloud: Familiarity (e.g., Photoshop, Illustrator) is preferred for broader graphic design capabilities.

Analytics & Reporting:

• Web Analytics Tools: Experience with platforms like Google Analytics or Adobe Analytics to understand user behavior, track conversion funnels, and measure the impact of design changes.

• Experimentation Platforms: Familiarity with A/B testing and experimentation tools (e.g., Optimizely, VWO, Google Optimize) to design test variants and interpret results.

• Data Visualization Tools: Ability to interpret data dashboards and reports that inform design decisions.

CRM & Automation:

• CRM Systems: Understanding of how CRM data (e.g., Salesforce) influences customer journey design and personalization strategies.

• Marketing Automation Platforms: Awareness of how designs integrate with marketing automation workflows to nurture leads and engage customers.

📝 Enhancement Note: The explicit mention of Figma and AI-powered design tools highlights the company's commitment to modern, efficient design practices. Proficiency in analytics and experimentation tools is crucial for a role focused on optimizing digital experiences for conversion and revenue.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and serving customer needs through intuitive and effective digital experiences, directly impacting customer acquisition and retention.

• Data-Driven Decision Making: Utilizing analytics, user research, and experimentation to guide design choices and measure impact, ensuring that design efforts align with business objectives and drive tangible results.

• Collaboration & Partnership: Fostering strong working relationships with cross-functional teams (Marketing, Engineering, Analytics) to ensure cohesive strategy and successful execution of digital initiatives.

• Innovation & Continuous Improvement: Embracing new technologies (like AI in design), methodologies, and design thinking to constantly optimize user experiences and achieve business goals.

• Quality & Craftsmanship: A dedication to high-quality visual design, user experience, and accessibility standards, ensuring a polished and reliable digital presence.

Collaboration Style:

• Cross-Functional Integration: Actively partnering with Marketing, SEO, Analytics, and Engineering teams to ensure digital experiences are aligned with broader business strategies and technical feasibility.

• Iterative Feedback Loops: Engaging in regular design reviews and stakeholder discussions to gather feedback, iterate on designs, and ensure alignment throughout the project lifecycle.

• Knowledge Sharing: Contributing to design systems and documentation, and potentially mentoring junior designers, to foster a culture of shared learning and best practices.

📝 Enhancement Note: The values emphasize a results-oriented approach, which is critical for GTM and Revenue Operations roles. The focus on data, collaboration, and continuous improvement aligns perfectly with the operational demands of driving revenue through digital channels.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Diverse Stakeholder Needs: Effectively managing and integrating feedback from multiple departments (Marketing, Sales, Engineering, Brand) with potentially competing priorities.

• Rapidly Evolving Digital Landscape: Keeping pace with emerging technologies, design trends, and evolving customer expectations in the competitive smart home and security market.

• Optimizing Complex Customer Journeys: Designing seamless and intuitive experiences across ADT's full customer lifecycle, from initial awareness and acquisition through ongoing service and retention.

• Translating Business Goals into User-Centric Designs: Ensuring that designs not only meet user needs but also effectively drive key business metrics such as lead generation, conversion rates, and customer lifetime value.

Learning & Development Opportunities:

• Advanced UX/UI Techniques: Deepen expertise in areas like conversion rate optimization (CRO), user journey mapping, and advanced prototyping.

• Industry Trends: Stay ahead of innovation in the smart home, security, and digital consumer technology sectors.

• Leadership Skills: Develop mentorship capabilities and potentially lead design projects or smaller teams.

• Data Analysis for Designers: Enhance skills in interpreting analytics and experimentation data to make more informed design decisions.

📝 Enhancement Note: The challenges highlight the need for strong strategic thinking, adaptability, and a deep understanding of how design contributes to business objectives, particularly in driving revenue and customer engagement. The growth opportunities are geared towards developing a well-rounded GTM-focused design leader.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a digital experience that significantly improved conversion rates or customer acquisition. What was your process, and what were the key results?" (Focus on quantifiable impact, data usage, and problem-solving.)

• "How do you approach balancing the needs of various stakeholders (e.g., Marketing, Engineering) when designing a new feature or optimizing an existing one?" (Emphasize communication, negotiation, and finding common ground.)

• "Walk me through a complex customer journey you've designed. What were the key touchpoints, and how did you ensure a seamless experience across them?" (Showcase user journey mapping skills and end-to-end thinking.) Company & Culture Questions:

• "What excites you about ADT's mission and its position in the smart home/security market?" (Demonstrate research and genuine interest.)

• "How do you see your UX/UI expertise contributing to ADT's GTM strategy and revenue goals?" (Connect your skills directly to business outcomes.)

• "Describe your experience working within a hybrid environment and collaborating with remote and in-office team members." (Address adaptability and collaboration.) Portfolio Presentation Strategy:

• Structure for Impact: For each case study, clearly state the business problem, your specific role and contributions, the design solutions you implemented, and the measurable outcomes. Use a STAR (Situation, Task, Action, Result) format.

• Data-Driven Narrative: Emphasize how data, user research, and A/B testing informed your design decisions and led to positive business results. Quantify success metrics.

• Visual Storytelling: Use your visual designs, prototypes, and wireframes to effectively communicate your process and the user experience.

• Conciseness and Clarity: Be prepared to present your key projects within a defined timeframe, focusing on the most relevant and impactful work for ADT.

📝 Enhancement Note: Interview preparation should focus on demonstrating how your design skills directly contribute to business objectives like revenue generation, customer acquisition, and retention. Highlighting quantifiable results and strategic thinking will be key to success.

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📌 Application Steps

To apply for this Senior Designer, UX/UI position:

• Submit your application through the provided Oracle Cloud link.

• Portfolio Customization: Curate your portfolio to highlight projects that demonstrate your ability to drive customer acquisition, conversion rates, and optimize customer lifecycle journeys. Showcase case studies with clear business impact and quantifiable results.

• Resume Optimization: Tailor your resume to emphasize your experience with Figma, AI design tools, A/B testing, conversion optimization, and your ability to collaborate with marketing and engineering teams. Use keywords relevant to UX/UI design and GTM strategies.

• Interview Preparation: Practice articulating your design process and rationale, focusing on how your work directly contributes to business objectives and revenue generation. Prepare to present your portfolio compellingly, highlighting your problem-solving skills and measurable achievements.

• Company Research: Thoroughly research ADT's current digital presence, target audience, competitive landscape, and recent business initiatives. Understand how your UX/UI skills can support their GTM strategy and enhance customer acquisition and retention efforts.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.