Senior Design System and Product Designer | Operational Journey

📍 Job Overview

Job Title: Senior Design System and Product Designer | Operational Journey

Company: Xendit

Location: Jakarta, Indonesia

Job Type: Full-time

Category: Product Design / Operations Design

Date Posted: 2026-08-10T10:26:03

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Drive product design excellence within the operational merchant lifecycle, encompassing onboarding, activation, and critical KYC-heavy flows.

• Lead the consolidation, documentation, and advancement of the existing design system, establishing robust design tokens and reusable patterns for the entire team.

• Set and uphold high design standards across the operational domain, guiding design decisions and ensuring consistency in areas lacking dedicated design resources.

• Mentor and elevate the craft of other designers on the team, fostering a culture of continuous improvement and shared learning.

📝 Enhancement Note: While the title specifies "Product Designer" and "Design System," the "Operational Journey" and focus on "onboarding, dashboard, and KYC-heavy lifecycle flow" strongly imply a need for operational process understanding and design thinking that supports efficient business operations. This role bridges product design with operational efficiency, a key aspect of Revenue Operations and Sales Operations enablement.

📈 Primary Responsibilities

• Own the end-to-end product design for the merchant lifecycle operational journey, ensuring clarity, usability, and seamless integration with compliance requirements.

• Conduct thorough analysis and diagnosis of the existing design system, leading its consolidation, documentation, and formalization of design tokens and core patterns.

• Establish and enforce design standards and best practices across the operational domain, acting as a design quality guardian and facilitator.

• Collaborate closely with product managers, engineers, and other stakeholders to translate user needs and business requirements into intuitive and effective design solutions.

• Develop and maintain a comprehensive understanding of user pain points and operational bottlenecks within the merchant journey to inform design strategy and solutions.

• Mentor junior designers, providing constructive feedback, design critique, and guidance to enhance their skills and contributions.

• Champion user-centered design principles and methodologies, advocating for user research and validated findings to drive design decisions.

📝 Enhancement Note: The responsibility to "reconciling clarity with compliance requirements" and designing for "KYC-heavy lifecycle flow" indicates a need for a designer who understands regulated environments and can translate complex compliance mandates into user-friendly interfaces. This is critical for operational efficiency as it reduces friction for merchants and internal teams.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: 5-10 years of progressive experience in product design, with a significant focus on building and maintaining design systems and designing complex user flows.

Required Skills:

• Product Design Craft: Proven ability to design complex flows, simplify them for users, and ground decisions in user problems, not just aesthetics. Demonstrated portfolio showcasing depth and impact.

• Systems Thinking: Demonstrated experience in building reusable components, design tokens, and patterns with a strong understanding of consistency, versioning, and adoption strategies.

• Design System Development: Experience in consolidating, documenting, and formalizing design systems, including establishing design tokens and foundational UI patterns.

• User Experience (UX) Design: Expertise in user research, user journey mapping, wireframing, prototyping, and information architecture to create intuitive and effective user experiences.

• High-Stakes Clarity: Experience designing for regulated products or complex compliance requirements, where clear communication of essential information is paramount.

• Collaboration & Critique: Ability to work effectively with cross-functional teams and provide/receive direct, candid critique in a constructive manner.

• Mentorship: Proven track record of mentoring other designers and elevating the overall design craft within a team.

Preferred Skills:

• Fintech or Payments Product Design: Specific experience designing for financial technology products, particularly in payments infrastructure or merchant services.

• Front-end Literacy: Understanding of front-end development principles and capabilities, enabling more effective collaboration with engineers.

• Design System Migration/Consolidation: Direct experience in consolidating or migrating an existing design system from a legacy state to a more robust and scalable framework.

• Stakeholder Management: Ability to effectively communicate design rationale and decisions to various stakeholders, including leadership.

• User Research: Experience conducting qualitative and quantitative user research to validate design decisions and uncover user needs.

📝 Enhancement Note: The prioritization of "Product design craft, first and foremost" signifies that a strong portfolio demonstrating complex problem-solving and user-centric design is the primary qualification. The "systems thinking" requirement is critical for operational efficiency, as a well-defined design system reduces development time and ensures consistency across the operational journey.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Complex Flow Simplification: Showcase at least two detailed case studies demonstrating how you took a complex user flow (e.g., onboarding, financial transaction setup, compliance verification) and made it genuinely simple and intuitive for the user. Clearly articulate the problem, your process, and the measurable impact.

• Design System Contribution: Include examples of reusable components, design tokens, or patterns you have created or significantly contributed to. Detail the rationale behind their design, how consistency was maintained, and how they facilitated faster development or improved user experience.

• Regulated Product Experience: If applicable, present a case study highlighting your experience designing for compliance-driven features or regulated products, emphasizing how you balanced clarity, user understanding, and regulatory requirements.

• Systemic Impact: Demonstrate how your design system work or product design decisions have led to tangible improvements in operational efficiency, such as reduced support tickets, faster onboarding times, or increased feature adoption.

Process Documentation:

• Design Process Walkthrough: Be prepared to articulate your design process from problem identification to final implementation, highlighting how you leverage user research, ideation, prototyping, and iterative feedback.

• System Governance: Explain your approach to design system governance, including documentation standards, contribution guidelines, and processes for updates and versioning.

• Cross-functional Collaboration: Provide examples of how you have collaborated with engineering and product management to ensure the successful implementation of designs and design system components.

📝 Enhancement Note: For a role focused on both product design and design systems, a portfolio is paramount. It's not just about visual appeal but about demonstrating a deep understanding of process, systemic thinking, and the ability to translate complex operational requirements into user-friendly experiences. The emphasis on "operational journey" means case studies should ideally touch upon business operations enablement.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers with 5-10 years of experience in a major Southeast Asian tech hub like Jakarta, the estimated annual salary range would be approximately IDR 400,000,000 - IDR 700,000,000 (USD 25,000 - USD 45,000). This range can vary significantly based on the candidate's specific experience, negotiation skills, and the company's compensation philosophy.

Benefits:

• Comprehensive health insurance coverage (medical, dental, vision) for employees and dependents.

• Competitive paid time off (PTO) including vacation days, sick leave, and public holidays.

• Opportunities for professional development, including access to training, workshops, and conferences.

• Stock options or equity participation, reflecting the company's growth and success.

• Parental leave policies supporting new parents.

• Flexible working arrangements, though this specific role is on-site.

• Employee assistance programs and wellness initiatives.

• Potential for performance-based bonuses.

Working Hours: Standard full-time working hours are typically 40 hours per week. While the role is on-site, Xendit may offer some flexibility in daily start and end times, subject to team coordination and operational needs.

📝 Enhancement Note: Salary estimations are based on general market data for similar roles in Jakarta, Indonesia, considering the company's industry (Fintech) and the seniority level. Actual compensation will be determined by Xendit's internal compensation structure, candidate experience, and negotiation. Benefits are typical for a high-growth tech company in the region.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / Financial Services Technology. Xendit operates within the rapidly evolving digital payments and financial infrastructure sector across Southeast Asia, enabling businesses to conduct transactions seamlessly.

Company Size: Xendit is a high-growth scale-up, likely employing several hundred to over a thousand employees globally, with a significant presence in its core markets.

Founded: Founded in 2015, Xendit has established itself as a key player in the Southeast Asian fintech landscape, backed by prominent investors and recognized for its rapid growth.

Team Structure:

• The role reports to the Product Design & UX Director for Customer Lifecycle.

• You will be the senior design owner for the "Operational Journey" domain, working closely with product managers and engineers.

• Collaboration is expected across engineering, product, and potentially compliance and operations teams to ensure cohesive solutions for the merchant lifecycle. Methodology:

• Data-Driven Decisions: The team values validated findings from user research and data analytics over assumptions.

• Iterative Design: An agile and iterative approach to design and development, with a strong emphasis on direct, candid critique.

• Systemic Approach: Focus on building scalable and reusable solutions through a robust design system to ensure consistency and efficiency.

Company Website: https://www.xendit.co/en/

📝 Enhancement Note: Xendit's rapid growth and focus on building advanced payment rails suggest a dynamic, fast-paced work environment. The emphasis on "validated findings" and "candid critique" indicates a culture that values evidence-based decision-making and open communication, which is crucial for effective operations design.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Designer, indicating a mid-to-senior level of individual contribution with leadership potential. It requires not only strong design execution but also strategic thinking regarding system architecture and cross-functional influence.

Reporting Structure: You will report directly to the Product Design & UX Director for Customer Lifecycle, providing a clear line of accountability and mentorship.

Operations Impact: Your work will directly influence the efficiency and scalability of Xendit's merchant operations, from initial onboarding to ongoing lifecycle management. A well-designed operational journey reduces friction for businesses, leading to faster growth, improved customer satisfaction, and reduced operational costs – all key metrics for revenue and operations teams.

Growth Opportunities:

• Design System Leadership: Opportunity to build and own a critical design system, establishing best practices and influencing design across multiple product domains.

• Domain Expertise: Deepen expertise in fintech, payment operations, and regulated product design, becoming a subject matter expert in the merchant lifecycle.

• Mentorship & Craft Elevation: Develop leadership and mentorship skills by guiding other designers and contributing to the overall design maturity of the organization.

• Strategic Influence: Play a key role in shaping the future of Xendit's merchant experience through strategic design decisions and system-level thinking.

• Potential for Advancement: As Xendit continues to scale, opportunities for leadership roles (e.g., Design Lead, Group Design Manager) may arise for high-performing individuals.

📝 Enhancement Note: This role offers a unique blend of product design and design system ownership, which is a strong pathway for growth into leadership positions within design or even operations enablement functions, given the operational focus. The ability to demonstrate impact on operational efficiency will be a key factor for career progression.

🌐 Work Environment

Office Type: The role is on-site, suggesting a collaborative office environment in Jakarta. This typically involves a modern, open-plan workspace designed to foster interaction and teamwork.

Office Location(s): Jakarta, Indonesia. This location is a major economic hub in Southeast Asia, offering a vibrant professional and cultural setting.

Workspace Context:

• Collaborative Atmosphere: Expect an environment that encourages close collaboration with product managers, engineers, researchers, and other designers.

• Tools & Technology: Access to standard design tools (e.g., Figma), collaboration platforms, and potentially internal systems for design asset management and prototyping.

• Operational Integration: The workspace will likely be set up to facilitate discussions and problem-solving sessions related to operational workflows and user journeys.

Work Schedule: While the standard work week is 40 hours, the on-site nature implies a need for consistent presence during core business hours to facilitate real-time collaboration and team engagement. Flexibility might exist in daily scheduling, but team synergy and operational demands will be key.

📝 Enhancement Note: An on-site role in a fast-growing fintech like Xendit in Jakarta suggests a dynamic, potentially high-energy office environment. The emphasis on collaboration is crucial for a role that bridges design and operational processes, requiring frequent communication with various teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience.

• Portfolio Presentation & Discussion: A deep dive into your portfolio, focusing on specific case studies that demonstrate your product design craft, systems thinking, and experience with complex or regulated flows. Be prepared to articulate your design decisions, process, and the impact of your work.

• Design Challenge/Case Study: You may be given a design challenge or asked to work through a hypothetical problem related to the operational journey or design system. This will assess your problem-solving skills, design methodology, and ability to articulate your thought process.

• Cross-functional Interviews: Interviews with Product Managers, Engineers, and potentially other designers to evaluate collaboration skills, technical understanding, and cultural fit.

• Hiring Manager/Director Interview: A final discussion to assess overall fit, leadership potential, and alignment with Xendit's vision and values.

Portfolio Review Tips:

• Show, Don't Just Tell: Use compelling visuals and clear narratives to explain your design process and outcomes.

• Focus on Impact: Quantify results wherever possible (e.g., "reduced onboarding time by X%", "improved clarity score by Y%", "increased component adoption by Z%").

• Highlight Systems Thinking: Clearly demonstrate your approach to creating scalable, consistent, and maintainable design systems.

• Emphasize Operational Understanding: If possible, choose case studies that showcase your ability to design for business processes and operational efficiency, not just end-user interfaces.

• Be Prepared for Critique: Approach feedback sessions with an open mind and a willingness to discuss your rationale and potential alternatives.

Challenge Preparation:

• Understand the "Why": For any design challenge, ensure you deeply understand the user problem and business objective before jumping into solutions.

• Structure Your Approach: Outline your steps clearly – research, ideation, sketching, prototyping, testing, iteration.

• Think Systemically: Consider how your proposed solutions might integrate with existing systems or impact the broader design system.

• Communicate Effectively: Practice articulating your thought process and design decisions concisely and persuasively.

📝 Enhancement Note: The emphasis on "direct, candid critique" suggests that interviewers will be looking for candidates who are not only skilled designers but also resilient, open to feedback, and able to engage in rigorous design discussions. Portfolio review will be a critical step, so candidates must be prepared to deeply explain their work and its impact, particularly concerning operational efficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly likely given industry standards), Sketch, Adobe Creative Suite.

• Design System Management: Tools for component libraries, style guides, and pattern documentation (e.g., Zeroheight, Storybook integration, or custom solutions).

• Collaboration: Slack, Jira, Confluence for team communication and project management.

Analytics & Reporting:

• While not a direct responsibility, understanding how to interpret user behavior analytics (e.g., from tools like Amplitude, Mixpanel, Google Analytics) will be beneficial for informing design decisions.

• Familiarity with dashboarding tools (e.g., Tableau, Looker) might be useful for understanding operational performance metrics. CRM & Automation:

• While this role is design-focused, an awareness of how CRM systems (e.g., Salesforce, Hubspot) and automation platforms impact the merchant lifecycle and user journeys can provide valuable context.

📝 Enhancement Note: Proficiency in Figma is almost a given for modern design roles. The key here is not just tool usage but the ability to leverage these tools to build and maintain a robust design system that supports operational efficiency and consistency across Xendit's product suite.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and solving user problems, ensuring that designs are intuitive and valuable.

• Excellence & Craftsmanship: A drive for high-quality design execution, attention to detail, and continuous improvement of design skills and systems.

• Collaboration & Transparency: Open communication, willingness to share work, and engage in constructive feedback to achieve collective goals.

• Impact & Ownership: Taking responsibility for design outcomes and demonstrating how design contributes to business objectives and operational efficiency.

• Adaptability & Growth: Embracing change, learning new skills, and staying current with design trends and technologies in a fast-paced environment.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with product managers, engineers, and other stakeholders, with design often acting as a central hub for understanding user needs and business requirements.

• Critique-Oriented: A culture that values direct, candid critique as a tool for raising the quality of design work and fostering learning.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and design patterns to elevate the entire team's capabilities.

📝 Enhancement Note: Xendit's emphasis on "direct, candid critique" and "validated findings" suggests a culture that prioritizes effectiveness and continuous improvement. For operations-focused design, this translates to a willingness to challenge assumptions and iterate rapidly based on data and feedback.

⚡ Challenges & Growth Opportunities

Challenges:

• Design System Consolidation: Taking an existing, potentially fragmented design system and unifying it into a cohesive, documented, and adoptable framework requires significant strategic planning, stakeholder buy-in, and meticulous execution.

• Balancing Product & System Work: Effectively managing time and priorities between shipping critical product features for the operational journey and building the foundational design system.

• Designing for Compliance: Translating complex regulatory requirements (like KYC) into user-friendly interfaces without compromising clarity or user experience.

• Driving Adoption: Ensuring that the consolidated design system is adopted and utilized effectively by product teams and engineers across the organization.

Learning & Development Opportunities:

• Deep Dive into Fintech Operations: Gain extensive experience in the intricacies of payment processing, merchant onboarding, and regulatory compliance within the fintech sector.

• Leadership in Design Systems: Develop expertise in design system strategy, governance, and implementation, a highly sought-after skill in the industry.

• Mentorship and Craft Development: Hone leadership and mentoring skills by guiding junior designers and contributing to Xendit's design culture.

• Exposure to Scalability Challenges: Work on design solutions that must scale rapidly to accommodate Xendit's aggressive growth trajectory across multiple markets.

📝 Enhancement Note: The primary challenge will be the successful consolidation and adoption of the design system, which directly impacts operational efficiency by providing a consistent and reusable set of design assets. This role is ideal for someone who thrives on systemic problem-solving and wants to make a significant impact on a company's operational scalability.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to consolidating a fragmented design system. What are the key phases, potential pitfalls, and how do you ensure adoption?"

• "How would you balance the need for speed in shipping product features with the rigor required to build a robust and scalable design system?"

• "Walk us through a complex user flow you designed, focusing on how you simplified it and what metrics you used to measure success. How did your design impact operational efficiency?"

• "How do you approach designing for regulated environments, such as KYC processes, to ensure both compliance and a positive user experience?" Company & Culture Questions:

• "Why Xendit? What interests you about our mission and the challenges in the Southeast Asian fintech market?"

• "How do you contribute to a culture of candid critique and continuous improvement within a design team?"

• "Describe a time you had to influence stakeholders or gain buy-in for a design decision or system change." Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the process you followed, your specific contributions, the solutions you designed, and the measurable outcomes.

• Showcase Systemic Thinking: Explicitly highlight how your design decisions contribute to consistency, scalability, and operational efficiency, especially when discussing design system work.

• Prepare for Deep Dives: Be ready to answer detailed questions about your design rationale, trade-offs considered, and how you handled challenges.

• Demonstrate Operational Insight: Frame your portfolio pieces to show an understanding of how design impacts business operations, merchant success, and internal team efficiency.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also strategic thinking, systems thinking, and an understanding of how design directly impacts business operations and scalability. Be ready to articulate your process and impact with data and clear narratives.

📌 Application Steps

To apply for this operations-focused design position:

• Submit your application through the Xendit careers portal, ensuring your resume and portfolio are up-to-date and tailored to the role.

• Portfolio Customization: Curate your portfolio to prominently feature case studies demonstrating your expertise in design systems, complex user flows, and ideally, experience with regulated products or operational processes. Highlight your systemic thinking and quantifiable impact.

• Resume Optimization: Tailor your resume to include keywords relevant to product design, design systems, UX, fintech, and operational efficiency. Quantify your achievements with specific metrics and examples of your contributions.

• Interview Preparation: Practice articulating your design process, decision-making rationale, and impact for both product design and design system initiatives. Prepare specific examples that showcase your mentorship abilities and how you handle critique.

• Company Research: Thoroughly research Xendit's mission, products, and recent news. Understand their position in the Southeast Asian fintech market and any specific challenges related to merchant operations or design systems.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.