Senior Content Designer, Human Interface Design

📍 Job Overview

Job Title: Senior Content Designer, Human Interface Design

Company: General Motors

Location: Warren, Michigan, United States

Job Type: Full-time

Category: Human Interface Design / Content Strategy

Date Posted: April 23, 2026

Experience Level: 5-10 Years

Remote Status: Remote Solely

🚀 Role Summary

• Drive the creation of intuitive and human-centered digital experiences across automotive platforms, including in-vehicle systems, web, and mobile applications.

• Lead content design initiatives, ensuring clarity, conciseness, and consistency in all user-facing language and interface elements.

• Collaborate closely with cross-functional teams, including UX designers, product managers, engineers, and marketing, to deliver cohesive and engaging user journeys.

• Champion the development and adherence to design systems and content standards, contributing to a scalable and innovative design practice.

• Leverage AI tools and a language-first approach to design interfaces that are both effective and aesthetically pleasing, focusing on user needs and safety.

📝 Enhancement Note: This role is focused on content design within the Human Interface Design (HID) studio at General Motors, specifically emphasizing the creation of clear, concise, and user-centric language for digital interfaces across various platforms (in-vehicle, web, mobile). The emphasis on "language first approach to interfaces" and "AI tools" suggests a modern, forward-thinking design process.

📈 Primary Responsibilities

• Lead content design efforts for assigned work domains across multiple platforms, including automotive infotainment systems, connected car applications, web portals, and mobile apps.

• Develop and implement content strategies that align with the overall human interface design vision, focusing on improving content standards and system scalability.

• Collaborate with UX/UI designers, product managers, Customer Experience, and Marketing teams to translate complex functionalities into clear, user-friendly language and interactions.

• Design and build user interfaces using AI tools, prioritizing a language-first approach to ensure intuitive and effective communication with users.

• Craft clear, concise, and compelling microcopy, error messages, onboarding flows, and other user-facing text that enhances the overall user experience and reinforces brand voice.

• Contribute to the evolution of design systems by defining content guidelines, style guides, and best practices for language and tone.

• Conduct content audits and competitive analysis to identify areas for improvement and ensure content effectiveness and consistency.

• Advocate for user needs and accessibility, ensuring all content is inclusive, distraction-free, and adheres to global safety and design standards.

• Present design concepts, content strategies, and project updates to executive leadership and cross-functional stakeholders, effectively communicating the value and rationale behind content decisions.

• Iterate quickly on content designs based on feedback from user research, usability testing, and cross-functional reviews, demonstrating a strong point of view while remaining adaptable.

📝 Enhancement Note: The responsibilities highlight a senior-level role requiring leadership in content strategy and execution, with a strong emphasis on cross-functional collaboration and the ability to influence design direction. The inclusion of AI tools and a "language first approach" points towards an innovative and evolving content design practice.

🎓 Skills & Qualifications

Education:

Experience:

• 5-10 years of professional experience in content design, UX writing, technical writing, or a similar role with a focus on digital products and user interfaces.

• Proven experience leading content design projects from concept to completion across multiple platforms.

Required Skills:

• Exceptional written, visual, and verbal communication skills, with a talent for crafting clear, concise, and compelling narratives.

• A strong portfolio showcasing a deep understanding of content design principles, UX writing, information architecture, and the ability to evaluate and refine language for digital interfaces.

• Demonstrated ability to be a self-starter with strong autonomy, capable of identifying problems, independently tackling them, and presenting findings with clarity.

• Deep understanding of human interface design best practices, user-centered design principles, and accessibility standards.

• Proficiency in iterating quickly on design concepts, forming a clear design point of view, and navigating cross-functional feedback effectively.

• Strong editorial sensibility and a belief in using language strategically, preferring fewer, more impactful words in software interfaces.

• High comfort level with technical complexity, with the ability to quickly learn new terminology and collaborate effectively with engineers and product managers.

• Skill in information architecture and taxonomy, with a proven ability to simplify complex menu structures and navigation.

• Experience presenting to executive leadership, effectively showcasing work and facilitating meaningful feedback.

• Kind, collaborative, and easy to work with, with a demonstrated ability to build strong relationships and contribute to a positive team culture.

Preferred Skills:

• Experience with AI tools and language models for interface design and content generation.

• Familiarity with automotive technology, in-vehicle infotainment systems, or connected car services.

• Experience in user research methodologies and translating research insights into content strategies.

• Knowledge of SEO principles and their application to digital content.

📝 Enhancement Note: The required skills emphasize a blend of strong writing and communication abilities with technical proficiency and strategic thinking. The portfolio requirement is central, needing to showcase evaluation and writing skills. The preference for fewer words in software and comfort with technical complexity are key indicators of the role's focus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong track record in content design for digital products, particularly across web, mobile, and complex interactive systems.

• Case studies that clearly articulate the problem, your role, the content design process, and the measurable impact of your work on user experience and business objectives.

• Examples showcasing your ability to write and evaluate content for clarity, conciseness, and user-friendliness, with a focus on simplifying complex information.

• Demonstrations of your skills in information architecture, taxonomy, and creating intuitive navigation structures.

• Evidence of your ability to collaborate with designers, engineers, and product managers, and how your content contributions integrated into the broader product development lifecycle.

Process Documentation:

• Clearly defined case studies that outline your process for content strategy development, including user research, competitive analysis, and defining content goals.

• Documentation of your iterative design process, including how you incorporate feedback from stakeholders and user testing to refine content.

• Examples of how you have documented content requirements, style guides, and tone of voice guidelines.

• Evidence of your ability to work with technical constraints and translate complex functionalities into user-friendly interfaces through your content.

📝 Enhancement Note: The portfolio is critical for this role, requiring specific examples of content design for digital products, with an emphasis on clarity, simplification of complexity, and measurable impact. The ability to document process and demonstrate collaboration with technical teams is also crucial.

💵 Compensation & Benefits

Salary Range: $105,600 - $140,700 per year

Explanation: This range is based on the provided information and industry benchmarks for a Senior Content Designer with 5-10 years of experience in a major automotive and technology hub like Warren, Michigan. Factors such as specific experience, skill set, and performance during the interview process will influence the final offer within this range.

Benefits:

• Medical, Dental, and Vision insurance

• Health Savings Account (HSA) and Flexible Spending Accounts (FSA)

• Retirement savings plan (e.g., 401(k))

• Sickness and accident benefits

• Life insurance

• Paid vacation and holidays

• Tuition assistance programs

• Employee Assistance Program (EAP)

Working Hours:

• Full-time, typically 40 hours per week.

• While the role is remote, flexibility may be expected to accommodate cross-functional team needs and critical project deadlines.

📝 Enhancement Note: The salary range is explicitly provided. The benefits listed are comprehensive and typical for a large automotive manufacturer, with specific mentions of health savings/flexible spending accounts and vehicle discounts being notable. The working hours are standard, with an acknowledgment of potential flexibility due to the remote nature and project demands.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive Manufacturing, Technology, Software Development

Company Size: Large Enterprise (GM has tens of thousands of employees globally)

Founded: 1908

Company Description: General Motors is a global leader in designing, manufacturing, and marketing vehicles. The company is undergoing a significant transformation, focusing on a future with Zero Crashes, Zero Emissions, and Zero Congestion, driving innovation in electric vehicles, autonomous technology, and connected services.

Company Specialties: Automotive Design & Engineering, Electric Vehicles, Autonomous Driving Technology, Connected Car Services, Software Platforms, Mobility Solutions.

Team Structure:

• The Human Interface Design (HID) team likely operates within a larger Design or Engineering division.

• It comprises specialists in various design disciplines, including UX/UI design, interaction design, visual design, and content design.

• Close collaboration is expected with Product Management, Engineering (Software and Hardware), User Research, Marketing, and Interior/Exterior Design teams.

Methodology:

• User-centered design principles are paramount, with a strong emphasis on understanding driver and passenger needs through user research.

• A hybrid approach to design methodologies, likely incorporating elements of Agile development for software components and more structured design processes for system-level features.

• Focus on developing and leveraging scalable design systems and interaction models for consistency and efficiency.

• Integration of AI tools and emerging technologies into the design workflow.

• Strong emphasis on safety, accessibility, and compliance with global standards.

Company Website: https://www.gm.com/

📝 Enhancement Note: GM's transformation towards EVs and autonomous technology is a key cultural driver. The HID team is at the forefront of this, translating complex tech into user-friendly experiences. The emphasis on "user-first," "safety," and "collaboration" are core to their operations.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor / Specialist

Description: This Senior Content Designer role represents a significant level of expertise and responsibility within the Human Interface Design domain. It requires not only strong individual contribution but also the ability to lead projects, mentor others, and influence strategic direction within the HID studio and broader product teams. The role is pivotal in shaping how users interact with GM's evolving technology landscape.

Reporting Structure:

• Typically, a Senior Content Designer would report to a Design Manager, Director of Human Interface Design, or a Lead Content Designer.

Operations Impact:

• The work directly impacts user adoption, satisfaction, and safety across millions of vehicles globally.

• Effective content design is crucial for the success of GM's advanced technology offerings, including electric vehicles and autonomous driving features, influencing brand perception and customer loyalty.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like automotive UX content, AI-driven interfaces, or design system management.

• Leadership: Transition into a Lead Content Designer role, managing a team or a significant domain.

• Cross-functional Moves: Move into broader UX strategy, product management, or design system leadership roles within GM.

• Mentorship: Guide and mentor junior designers and writers within the HID team.

• Industry Influence: Contribute to industry best practices and standards for automotive content design.

📝 Enhancement Note: This is a senior role with significant influence. Growth paths involve deepening specialization, moving into leadership, or expanding into related product development roles, all within the context of GM's automotive technology evolution.

🌐 Work Environment

Office Type: Remote Solely (with potential for <25% travel)

Office Location(s): While the role is remote and the candidate can be based anywhere in the US, the primary design hub is the GM Global Technical Center in Warren, Michigan. Travel may be required to this location or other GM sites for collaboration and executive presentations.

Workspace Context:

• Remote Collaboration: The primary mode of interaction will be digital, utilizing collaboration tools for meetings, design reviews, and documentation.

• Tool Proficiency: Heavy reliance on tools like Figma for design, and likely various communication and project management platforms (e.g., Slack, Microsoft Teams, Jira).

• Cross-functional Interaction: Opportunities to engage with diverse teams of engineers, designers, researchers, and product managers, fostering a dynamic and collaborative environment.

• Innovation Hub: Working within a company at the forefront of automotive technology means exposure to cutting-edge projects and a culture of innovation.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week) are expected.

• While remote, maintaining availability during core business hours for the relevant time zone and for collaborative sessions is crucial. Some flexibility may be required for urgent project needs or to accommodate global team members.

📝 Enhancement Note: The role is fully remote, but the candidate must be comfortable with potential travel for key meetings. The work environment emphasizes digital collaboration and proficiency with design and communication tools, typical for a senior remote role in a large tech-focused organization.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A recruiter or hiring manager will review your application and resume. If selected, you'll have a brief introductory call to assess basic qualifications and interest.

2. Portfolio Review & Technical Interview: This is a critical stage. You will likely be asked to present your portfolio, focusing on case studies that demonstrate your content design process, problem-solving skills, and impact. Expect in-depth questions about your work, decision-making, and approach to content strategy. This may involve a live design or writing exercise.

3. Cross-functional Interviews: You will meet with members of the Human Interface Design team, product managers, engineers, and potentially marketing stakeholders. These interviews will assess your collaboration style, technical understanding, ability to work with complex requirements, and cultural fit.

4. Executive Presentation: A final interview may involve presenting a more in-depth case study or responding to strategic questions from senior leadership, assessing your ability to communicate effectively at an executive level and articulate the value of content design.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest projects that best represent your skills in content design for digital interfaces, especially those with complex technical aspects or automotive relevance if possible.

• Tell a Story: For each case study, clearly outline the problem, your specific role and contributions, the process you followed (research, ideation, iteration), the solutions you designed, and the measurable outcomes or impact.

• Highlight Process & Rationale: Detail why you made certain content decisions. Explain your reasoning based on user needs, accessibility, brand voice, and technical constraints.

• Showcase Collaboration: If possible, illustrate how you worked with designers, engineers, and product managers.

• Demonstrate Clarity & Conciseness: Ensure your portfolio presentation itself is well-written, easy to navigate, and free of jargon. Practice explaining your work concisely.

• Address AI & Design Systems: If applicable, highlight any experience using AI tools in your design process or working with/contributing to design systems.

Challenge Preparation:

• Content Design Exercise: Be prepared for a practical exercise where you might be asked to rewrite UI copy, define labels for a new feature, or outline a content strategy for a specific user flow. Focus on clarity, conciseness, and user empathy.

• Information Architecture: Practice simplifying complex information structures or proposing taxonomy for a given product feature.

• Stakeholder Communication: Prepare to articulate your design decisions and rationale to different audiences (technical vs. non-technical, junior vs. executive). Think about how to "read the room" and tailor your communication.

• Problem-Solving Scenarios: Anticipate questions about how you would handle conflicting requirements, tight deadlines, or challenging feedback.

📝 Enhancement Note: The interview process emphasizes a strong portfolio presentation and practical problem-solving. Candidates should be ready to demonstrate their content design process, strategic thinking, collaboration skills, and ability to communicate effectively with various stakeholders, including executives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration. Proficiency is explicitly required.

• Content Management Systems (CMS): Experience with enterprise-level CMS platforms may be beneficial for managing and deploying content at scale.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools could be an asset.

• AI Tools: Specific mention of using AI tools for design, implying familiarity with platforms that leverage AI for content generation, analysis, or interface optimization.

Analytics & Reporting:

• Analytics Platforms: Familiarity with tools like Google Analytics, Adobe Analytics, or in-house analytics dashboards to measure content effectiveness and user engagement.

• Data Visualization Tools: Experience with tools like Tableau, Power BI, or similar for presenting data-driven insights on content performance.

• User Feedback Tools: Platforms for collecting and analyzing user feedback (e.g., surveys, heatmaps, session recordings).

CRM & Automation:

• CRM Systems: While not a primary focus for content design, understanding how content integrates with CRM platforms (e.g., Salesforce) can be beneficial for connected services.

• Marketing Automation Tools: Awareness of how content is used in automated marketing campaigns.

• Collaboration & Project Management: Tools such as Jira, Confluence, Asana, Microsoft Teams, Slack for team communication, task management, and documentation.

📝 Enhancement Note: Figma is a non-negotiable requirement. The role also implies an openness to and likely experience with emerging AI tools in the design space. Proficiency in standard collaboration and analytics tools is also expected for effective remote work and data-driven decision-making.

👥 Team Culture & Values

Operations Values:

• Clarity & Conciseness: A core value is delivering clear, simple, and effective language that makes complex technology accessible.

• User Empathy: Every design decision, especially content, starts with understanding and prioritizing the needs, behaviors, and safety of drivers and passengers.

• Collaboration & Teamwork: A strong emphasis on working hand-in-hand with diverse teams, valuing input and fostering a positive, supportive environment.

• Innovation & Future-Forward Thinking: Embracing new technologies like AI and pushing the boundaries of automotive and digital design.

• Impact & Ownership: Taking initiative, owning projects, and driving meaningful change that affects millions of users.

• Safety & Responsibility: Designing with a deep commitment to safety, accessibility, and responsible technology integration.

Collaboration Style:

• Cross-functional Integration: Seamless integration with engineering, product management, UX research, and other design disciplines. Open communication channels are vital.

• Iterative Feedback Loops: A culture that encourages regular feedback, constructive critique, and iterative refinement of designs and content.

• Shared Ownership: While leading specific domains, there's a sense of shared responsibility for the overall user experience and success of the product.

• Knowledge Sharing: Encouraging the sharing of best practices, learnings, and insights across the team and with broader organization.

📝 Enhancement Note: The values emphasize clarity, user-centricity, innovation, and strong collaboration. The culture supports a proactive, problem-solving mindset and a commitment to delivering safe, accessible, and intuitive automotive experiences.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Complexity with Simplicity: Designing content for advanced automotive technologies (EVs, ADAS, connected services) that is inherently complex, while ensuring it remains simple and intuitive for users.

• Cross-Platform Consistency: Maintaining a cohesive and consistent user experience and brand voice across disparate platforms (in-vehicle, mobile app, web) with varying technical constraints.

• Rapidly Evolving Technology: Keeping pace with advancements in AI, automotive tech, and user expectations to ensure designs remain relevant and cutting-edge.

• Cross-Functional Alignment: Navigating diverse stakeholder priorities and technical limitations to achieve optimal content design solutions.

• Remote Collaboration Effectiveness: Ensuring seamless communication, feedback, and design iteration in a fully remote setting.

Learning & Development Opportunities:

• Deep Dive into Automotive UX: Gaining specialized knowledge in the unique challenges and opportunities of designing for the automotive domain.

• AI & Future Interfaces: Exploring and applying advanced AI tools and methodologies to human-computer interaction.

• Design System Expertise: Contributing to and mastering large-scale, complex design systems.

• Leadership & Mentorship: Developing leadership skills through project leadership and mentoring junior team members.

• Industry Trends: Staying at the forefront of UX design, content strategy, and mobility trends through conferences, workshops, and internal knowledge sharing.

📝 Enhancement Note: The role presents significant challenges in managing complexity and driving consistency across a broad technology landscape. However, these challenges are coupled with strong growth opportunities in specialized areas and leadership development within a pioneering company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to simplify a highly technical concept for a non-technical audience. What was your process, and what was the outcome?" (Focus on your content design process, clarity, and impact.)

• "How would you approach content design for a new feature that integrates AI capabilities into the in-vehicle infotainment system?" (Highlight your understanding of AI's role in interfaces, user empathy, and iterative design.)

• "Walk me through a complex project where you collaborated with engineers and product managers. What were the key challenges, and how did your content design contributions help overcome them?" (Emphasize collaboration, problem-solving, and the value of content strategy.)

Company & Culture Questions:

• "What excites you about General Motors' vision for the future of mobility (Zero Crashes, Zero Emissions, Zero Congestion) and how do you see content design playing a role?" (Show your understanding of GM's mission and how your expertise aligns.)

• "Describe your experience working within or contributing to a design system. How do you ensure consistency and scalability in your content?" (Demonstrate your familiarity with established design practices.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, use a clear story arc: Problem -> Your Role & Process -> Solution -> Impact/Results.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your content designs (e.g., reduced support tickets, increased task completion rates, improved user satisfaction scores).

• Articulate Your "Why": Be prepared to explain the rationale behind every content decision, linking it back to user needs, business goals, and design principles.

• Showcase Iteration: Demonstrate your ability to refine designs based on feedback and testing. Show "before and after" examples if possible.

• Emphasize Collaboration: Briefly explain how you partnered with other disciplines to achieve the final outcome.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, a clear and iterative content design process, strong collaboration skills, and the ability to articulate the value of content design to a diverse audience, especially executives.

📌 Application Steps

To apply for this Senior Content Designer position:

• Submit your application through the provided Workday link.

• Portfolio Customization: Tailor your portfolio to highlight projects that showcase your expertise in content design for complex digital interfaces, particularly those involving technical concepts, AI, or systems that require clear information architecture.

• Resume Optimization: Ensure your resume clearly articulates your experience in content design, UX writing, and cross-functional collaboration, using keywords from the job description such as "Human Interface Design," "Figma," "Information Architecture," and "AI tools."

• Interview Preparation: Practice presenting your portfolio case studies, focusing on articulating your process, rationale, and the impact of your work. Prepare thoughtful questions about the team, projects, and company culture.

• Company Research: Familiarize yourself with General Motors' current initiatives, especially their advancements in electric vehicles, autonomous technology, and software-driven experiences. Understand their commitment to safety and user-centric design.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.