Senior Brand Designer - UK

📍 Job Overview

Job Title: Senior Brand Designer - UK

Company: BJAK

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Brand Design / Visual Operations

Date Posted: 2026-04-17

Experience Level: Mid-Senior Level (5-8 years)

Remote Status: Fully Remote (UK based)

🚀 Role Summary

• Lead the strategic development and execution of UK-focused brand design initiatives, ensuring consistent visual identity across all touchpoints.

• Drive the evolution of BJAK's UK brand identity, translating strategic objectives into compelling visual narratives for diverse audiences.

• Collaborate cross-functionally with marketing, product, and content teams to deliver high-impact, on-brand design solutions that support business goals.

• Maintain and enhance brand systems, templates, and guidelines to ensure design quality, consistency, and efficiency in a fast-paced environment.

• Mentor junior designers and contribute to the overall creative excellence and best practices within the design team.

📝 Enhancement Note: This role focuses on Brand Design with significant operational responsibilities for managing and evolving a brand's visual identity and systems. The "Visual Operations" aspect is derived from the emphasis on brand systems, quality control, workflow improvement, and efficiency.

📈 Primary Responsibilities

• Spearhead the creation of UK-specific design assets for campaigns, social media, web, product visuals, and marketing collateral, ensuring local relevance and impact.

• Execute and iterate on BJAK’s UK brand identity, upholding clarity, consistency, and a premium aesthetic across all visual communications.

• Adapt visual language and design approaches to effectively engage distinct UK audience segments, including consumers, partners, and internal stakeholders.

• Ensure all design outputs strictly adhere to UK brand standards, legal requirements, and overarching business objectives.

• Partner closely with the UK marketing, content, product, and performance teams to deliver integrated and effective on-brand design work.

• Collaborate with the Creative Manager to contribute to the strategic direction of the UK brand and overall design initiatives.

• Provide constructive feedback and guidance to junior designers, fostering their development and elevating the team's creative output.

• Champion the adoption of design best practices and shared standards to improve team-wide creative quality and efficiency.

• Maintain, refine, and evolve UK brand guidelines, design templates, and scalable design systems to support consistent execution.

• Conduct rigorous quality control checks on all design outputs, ensuring exceptional execution and meticulous attention to detail.

• Proactively identify opportunities for workflow optimization, tooling enhancements, and improvements in overall design operational efficiency.

• Stay abreast of emerging UK design trends, motion principles, and cutting-edge creative tools to inform and innovate design strategies.

📝 Enhancement Note: Emphasized responsibilities related to brand system management, quality control, and workflow optimization, which are key operational aspects of a senior design role.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected or equivalent practical experience.

Experience: 5–8 years of dedicated experience in brand design, graphic design, or visual design roles, with a proven track record of developing and executing strong brand identities.

Required Skills:

• Proven ability to lead brand storytelling through compelling visual design across various media.

• Expertise in translating complex briefs into clear, engaging, and brand-aligned visuals.

• Strong command of typography, layout, composition, and maintaining visual consistency.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Advanced skills in Figma for collaborative design and prototyping.

• Demonstrated experience in adapting visual language for different target audiences and market contexts.

• Ability to take ownership of projects, drive initiatives forward, and propose proactive creative solutions.

• Comfort and adaptability in fast-paced, iterative work environments.

• A deep commitment to quality, clarity, and exceptional execution in all design outputs.

• Experience collaborating effectively with cross-functional teams (marketing, product, content).

Preferred Skills:

• Experience creating impactful visuals for performance marketing campaigns and commercial initiatives.

• Familiarity with motion graphics tools such as After Effects and Premiere Pro (basic skills are a plus).

• Experience in developing and managing design systems, brand libraries, and scalable templates.

• Interest in or experience with leveraging AI tools for design ideation and production workflows.

• Skills in motion graphics, sound editing, or basic VFX.

📝 Enhancement Note: Inferred educational expectations based on experience level and industry standards for senior design roles. Highlighted the "operations" aspect by including skills related to design systems, workflow optimization, and AI tool integration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing a deep understanding of brand storytelling and execution excellence across diverse projects.

• Demonstrations of how you have evolved or maintained brand identity across different platforms (web, social, print, digital campaigns).

• Case studies that highlight your process for translating strategic briefs into visual solutions, including problem definition, ideation, execution, and outcome.

• Examples of work that illustrate your command of typography, layout, composition, and visual hierarchy.

Process Documentation:

• Showcase instances where you have defined, refined, or maintained brand guidelines and design systems.

• Provide examples of how you have improved design workflows or implemented new tools to increase efficiency.

• Demonstrate your approach to quality control and ensuring consistency in design output.

• Include any experience with design operations, such as managing asset libraries or templating systems.

📝 Enhancement Note: Tailored portfolio requirements to emphasize the operational aspects of managing a brand's visual system and processes, crucial for a senior role focused on execution and consistency.

💵 Compensation & Benefits

Salary Range: £35,000 – £50,000 base salary per annum. This range is based on the provided information and industry benchmarks for Senior Brand Designers in London, UK, considering the specified experience level (5-8 years) and the nature of the role within a fast-scaling business.

Benefits:

• Remote work flexibility: Opportunity to work remotely across the UK, offering a strong work-life balance.

• Competitive compensation: A competitive salary package reflective of your skills and experience.

• High-ownership environment: Work in a culture that values autonomy and initiative.

• Clear growth path: Opportunities for career advancement within a rapidly expanding business.

• Flat team structure: Direct access to leadership and a collaborative team dynamic.

Working Hours: Standard full-time hours are expected, likely around 40 hours per week, with flexibility offered due to the remote nature of the role. The emphasis is on output and results rather than strict adherence to hours.

📝 Enhancement Note: Provided a detailed explanation for the salary range estimation, referencing the provided figures, location, experience level, and industry standards. Benefits are listed as provided in the input.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Application Platforms, AI Integration, Insurance Digitization). BJAK operates within the tech sector, focusing on developing superior application platforms. Their established success in digitizing the insurance industry in Southeast Asia, coupled with their expansion into AI-integrated use cases, positions them as an innovative and rapidly growing company. This industry context implies a dynamic, data-driven, and forward-thinking environment.

Company Size: BJAK describes itself as having a "flat organization" and a "lean, high-output team." While specific numbers aren't given, this suggests a mid-sized to rapidly scaling company where individual contributions are highly visible and impactful. For operations professionals, this means opportunities for direct influence, agility in process adoption, and close collaboration across departments.

Founded: BJAK has a history of developing successful platforms, notably the first and leading insurance platform in Southeast Asia. This foundation in a competitive market indicates a strong understanding of business strategy, user acquisition, and operational efficiency. Their current mission involves expanding into new, AI-integrated applications, signaling a commitment to innovation and future growth.

Team Structure:

• The design team is described as "lean, high-output," implying a focused group of talented individuals.

• The organization is characterized by a "very flat organization," suggesting minimal hierarchical layers and direct reporting lines, likely to leadership or a Creative Manager.

Methodology:

• Data Analysis & Insights: While not explicitly detailed for design, BJAK's mission to create "superior application platforms" and their focus on AI suggests a data-informed approach across the company. Design decisions likely leverage user data and performance metrics.

• Workflow Planning & Optimization: The role explicitly calls for identifying opportunities to improve workflows, tooling, and design efficiency, indicating a strong emphasis on operational excellence within the design function.

• Automation & Efficiency: The mention of improving tooling and efficiency, and the company's focus on AI, suggests an openness to leveraging technology to streamline processes and enhance output.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: Inferred company culture and methodology based on the provided description, emphasizing aspects relevant to operations professionals (flat structure, efficiency focus, data-driven potential).

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Brand Designer," indicating a mid-to-senior level within the design function. The responsibilities involve leading creative execution, evolving brand identity, and mentoring junior designers, signifying a step beyond individual contributor roles into strategic and leadership-adjacent tasks. The emphasis on brand systems and operational efficiency also points to a role with significant ownership and process-management components.

Reporting Structure: The Senior Brand Designer will likely report to a Creative Manager or a Head of Design/Marketing for the UK region. Collaboration is expected to be broad, extending to marketing, content, and product teams, highlighting the importance of cross-functional alignment prevalent in effective GTM operations.

Operations Impact: The Senior Brand Designer's impact is directly tied to shaping BJAK's brand perception and visual communication in the UK market. This role is critical for brand awareness, customer acquisition, and maintaining a premium brand image, all of which are essential components of a successful Go-To-Market (GTM) strategy. Effective visual operations ensure that marketing efforts are cohesive and impactful.

Growth Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in design operations, including managing design systems, optimizing workflows, and implementing new design technologies (including AI tools).

• Leadership Development: Potential to take on more strategic design direction, lead projects, and further develop mentorship capabilities, paving the way for future team leadership roles.

• Specialization: Growth in areas such as performance marketing visuals, motion graphics, or the application of AI in creative production.

• Business Impact: Increased responsibility for driving key business objectives through design, contributing to strategic planning for the UK market.

📝 Enhancement Note: Analyzed the role's position within a typical career ladder for design and operations, identifying potential growth paths and the direct impact on business operations and GTM strategy.

🌐 Work Environment

Office Type: Fully Remote (UK based). This indicates a distributed workforce where collaboration and communication are primarily digital.

Office Location(s): While remote, the role requires the candidate to be based within the United Kingdom. This allows for potential in-person collaboration with UK-based colleagues or leadership if occasional meetups are organized, but the primary mode of work is remote.

Workspace Context:

• Collaborative Environment: The remote setup necessitates a strong reliance on digital collaboration tools for communication, feedback, and project management, fostering a culture of asynchronous and synchronous digital interaction.

• Operations Tools & Technology: Access to and proficient use of digital design software (Adobe Creative Suite, Figma), project management tools, and communication platforms (Slack, Zoom) are essential. The company's focus on AI may also introduce new digital tools.

• Team Interaction: Regular virtual meetings, design critiques, and cross-functional syncs will be key for team interaction and alignment. The "flat organization" suggests less formal barriers to interaction with various team members.

Work Schedule: Standard full-time hours are expected (approx. 40 hours/week). Remote flexibility implies that while core hours might be observed for collaboration, there's likely autonomy in structuring the workday to optimize productivity, provided deadlines and team availability are met. This flexibility is beneficial for managing complex design processes and deep work sessions.

📝 Enhancement Note: Focused on the implications of a fully remote, UK-based work environment for a design operations role, highlighting necessary digital collaboration and tool proficiency.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your application, resume, and portfolio to assess foundational skills and experience.

• Portfolio Review & Discussion: A deep dive into your portfolio with a Creative Manager or relevant stakeholders. Be prepared to walk through 2-3 key projects, explaining your design process, strategic thinking, problem-solving approach, and the impact of your work. Focus on UK-specific relevance and brand evolution.

• Skills Assessment/Challenge: You may be given a small design challenge or asked to solve a hypothetical brand design problem relevant to the UK market. This assesses your technical skills, creative thinking, and ability to work within BJAK's brand guidelines (or to propose improvements).

• Cross-functional Interviews: Interviews with members from marketing, product, or content teams to evaluate collaboration style, communication skills, and ability to integrate design into broader GTM strategies.

• Final Interview: Likely with senior leadership to assess cultural fit, strategic alignment, and long-term potential.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best demonstrate your experience in brand identity evolution, campaign design, and adapting visuals for specific markets (especially the UK). Highlight projects with a strong strategic foundation.

• Showcase Process: Clearly articulate your design process for each project. Use storytelling to explain the brief, your approach, challenges faced, solutions implemented, and measurable outcomes or impact.

• Quantify Impact: Where possible, include metrics or qualitative feedback that demonstrate the success of your designs (e.g., engagement rates, conversion improvements, brand perception shifts).

• Highlight Operational Skills: Include examples of how you’ve managed design systems, improved workflows, or ensured brand consistency at scale.

• UK Focus: Emphasize any work done specifically for the UK market or that demonstrates an understanding of UK consumer behavior and design aesthetics.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge. Identify the core objective, target audience, and brand constraints.

• Research BJAK's UK Presence: Familiarize yourself with BJAK's existing brand (if any) and the competitive landscape in the UK tech/insurance sector.

• Structure Your Approach: Outline your thought process, key decisions, and rationale before diving into execution.

• Focus on Brand Alignment: Ensure your solution strongly aligns with the BJAK brand identity and strategic goals for the UK market.

• Presentation: Be prepared to present your solution concisely, highlighting your strategic thinking and design rationale.

📝 Enhancement Note: Provided detailed advice on portfolio curation and interview preparation, specifically linking them to the operational aspects of brand management and the requirements of a senior design role within a GTM context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for comprehensive graphic design, photo editing, and layout tasks. Proficiency in Photoshop, Illustrator, and InDesign is a core requirement.

• Figma: Critical for collaborative interface design, prototyping, and design system management. Advanced skills are expected for this role.

Analytics & Reporting:

CRM & Automation:

• Design Systems & Asset Management: Experience with tools for managing design systems, brand assets, and templates is highly valued (e.g., front-end frameworks for design systems, DAM systems).

• Project Management Tools: Proficiency in tools like Asana, Jira, or Trello for managing design tasks, timelines, and team collaboration.

• AI Tools: A strong interest or experience in using AI tools for design ideation, content generation, or workflow automation is a plus, indicating a forward-thinking approach to design operations.

📝 Enhancement Note: Specified the core design tools and inferred related operational tools and technologies that a Senior Brand Designer in a modern tech company would likely use or interact with, emphasizing their role in design operations.

👥 Team Culture & Values

Operations Values:

• Clarity & Execution: A core value driving all work, emphasizing clear communication and efficient delivery of high-quality design assets and brand systems. This translates to a focus on well-defined processes and measurable results.

• Ownership: Team members are expected to take responsibility for their work, proactively identify opportunities, and drive initiatives forward, mirroring an operational mindset of accountability and strategic contribution.

• Iteration & Speed: The company operates in a fast-paced, iterative environment, valuing quick learning cycles and the ability to adapt designs and processes rapidly based on feedback and performance data.

• Quality & Craft: A deep commitment to high standards in design execution, ensuring a premium and consistent brand experience. This applies to both visual output and the operational integrity of brand systems.

• Collaboration: Strong emphasis on working together across teams, sharing knowledge, and supporting each other to achieve collective goals.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with marketing, product, and content teams, requiring strong communication and a collaborative approach to integrate design seamlessly into broader GTM strategies.

• Feedback Exchange: An environment where constructive feedback is shared and received openly to improve designs and processes. This supports continuous improvement in design operations.

• Knowledge Sharing: A culture that encourages sharing best practices, new techniques, and learnings, particularly regarding design systems, tools, and creative trends.

📝 Enhancement Note: Interpreted the company's stated values and team descriptions through an operations lens, highlighting how these cultural aspects influence operational efficiency, collaboration, and the overall work environment for design professionals.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing a New Brand Identity: The primary challenge will be to take a newly defined UK brand identity and translate it into a consistent, impactful visual presence across all channels, ensuring it resonates with the local market. This requires strategic foresight and meticulous execution.

• Balancing Speed and Quality: Operating in a fast-paced, iterative environment while maintaining high standards of design quality and brand consistency requires strong organizational skills and efficient workflow management.

• Remote Collaboration: Effectively collaborating with diverse, remote teams and stakeholders to gather feedback, align on strategy, and ensure seamless integration of design into GTM initiatives.

• Adapting to Evolving Technologies: Keeping pace with emerging design tools, AI advancements, and digital trends to maintain a competitive edge and drive innovation in design operations.

Learning & Development Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in design operations, including managing complex design systems, optimizing creative workflows, and implementing new design technologies.

• Strategic Brand Development: Gaining experience in shaping brand strategy from the ground up for a new market, contributing to high-level decision-making.

• Mentorship & Leadership: Developing leadership skills through mentoring junior designers and potentially leading design initiatives, preparing for future team lead or management roles.

• Industry Exposure: Staying current with UK design trends, AI in creative fields, and performance marketing visual strategies.

📝 Enhancement Note: Identified potential challenges and growth avenues specific to a senior brand designer role focused on establishing a brand in a new market, emphasizing the operational aspects of managing design and career progression.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you were responsible for evolving or launching a brand identity in a new market. What was your process, and what were the key outcomes?" (Focus on strategic thinking, process, and impact.)

• "How do you ensure brand consistency across diverse marketing channels and for different target audiences, particularly in a remote setting?" (Assess operational rigor and understanding of brand management.)

• "Walk us through a project where you had to balance tight deadlines with high creative quality. How did you manage your workflow and stakeholder expectations?" (Evaluate project management and execution skills.)

Company & Culture Questions:

• "What excites you about BJAK's mission and its expansion into the UK market?" (Gauge cultural fit and genuine interest.)

• "Based on our description, how would you approach integrating yourself into our lean, high-output, remote team?" (Assess adaptability and understanding of the company culture.)

Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation around clear narratives for 2-3 key projects. Start with the problem/brief, detail your strategic approach and design solutions, and conclude with the results or impact.

• Highlight Process & Operations: For each project, explicitly discuss your design process, any operational challenges you overcame (e.g., workflow inefficiencies, brand system development), and how you ensured quality and consistency.

• UK Market Focus: Emphasize any projects that demonstrate your understanding of the UK market and how you tailored designs for this audience.

• Tool Proficiency: Briefly mention the tools you used and how they aided your process, especially Figma and Adobe Creative Suite.

• Q&A Readiness: Anticipate questions about your decision-making, challenges, and how your work aligns with BJAK's values of clarity, execution, ownership, and iteration.

📝 Enhancement Note: Provided specific interview questions and preparation strategies tailored to a senior brand designer role, emphasizing operational aspects, brand strategy, and the company's culture.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Ashby HQ, ensuring your resume and portfolio are attached.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating brand identity evolution, UK market relevance, and strong visual storytelling. Include case studies that showcase your process, problem-solving, and any operational efficiencies you've introduced.

• Resume Optimization: Ensure your resume clearly articulates your 5-8 years of experience, highlighting key skills such as Adobe Creative Suite, Figma, brand systems management, and cross-functional collaboration. Use keywords from the job description.

• Prepare Your Narrative: Practice walking through your portfolio projects, focusing on strategic intent, design execution, operational aspects, and measurable impact. Be ready to discuss your approach to remote collaboration and contributing to a fast-paced team.

• Company Research: Deeply understand BJAK's mission, their success in Southeast Asia, and their strategic goals for the UK market. Research their current brand presence and identify potential areas for creative contribution from a design operations perspective.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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