Senior Brand Designer - UK

📍 Job Overview

Job Title: Senior Brand Designer - UK

Company: Bjak

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Brand & Visual Design (GTM Operations Support)

Date Posted: May 15, 2026

Experience Level: 5-10 Years

Remote Status: Remote OK (UK-based)

🚀 Role Summary

• Lead the strategic development and execution of UK-focused brand design initiatives, ensuring a consistent and impactful visual identity.

• Drive the evolution of BJAK's brand narrative through compelling visual assets across digital, social, web, and marketing collateral.

• Foster a high-caliber creative environment by collaborating with cross-functional teams and mentoring junior design talent.

• Contribute to the refinement of brand systems, templates, and design processes to enhance efficiency and quality.

📝 Enhancement Note: While the role is primarily in Brand Design, its focus on UK market adaptation, collaboration with marketing and product teams, and potential for process improvement positions it as a key operational support function for Go-To-Market (GTM) strategies. It requires a deep understanding of how visual branding translates into business objectives and user engagement, aligning with GTM operational needs.

📈 Primary Responsibilities

• Spearhead the creation of UK-specific design assets for diverse campaigns, social media, web presence, product visuals, and marketing materials, ensuring alignment with business goals.

• Own and evolve BJAK's new UK brand identity, meticulously maintaining clarity, consistency, and a premium visual standard across all touchpoints.

• Adapt and refine the visual language to resonate effectively with distinct UK audiences, including consumers, partners, and internal stakeholders, thereby supporting targeted GTM efforts.

• Collaborate closely with UK marketing, content, product, and performance teams to deliver cohesive and impactful on-brand creative solutions that support GTM campaigns.

• Partner with the Creative Manager to actively contribute to the strategic direction of the UK brand and overarching design initiatives.

• Provide expert guidance and constructive feedback to junior designers, fostering skill development and elevating the overall creative output and quality of the design function.

• Maintain and advance UK brand guidelines, templates, and comprehensive design systems to ensure scalability and consistency in design execution.

• Proactively identify opportunities to optimize design workflows, evaluate and implement new tooling, and enhance overall design efficiency to support faster GTM cycles.

• Stay abreast of the latest UK design trends, motion principles, and emerging creative technologies to ensure BJAK's visual identity remains contemporary and competitive.

📝 Enhancement Note: The responsibilities emphasize not just creative execution but also strategic brand guardianship and process improvement, which are critical for operational efficiency in GTM. The role requires translating business objectives into visual strategies and ensuring that design output directly supports marketing and product goals.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong academic foundation in Graphic Design, Visual Communications, Fine Arts, or a related field is highly beneficial. The emphasis is on demonstrated skill and portfolio quality over formal education.

Experience: 5–8 years of progressive experience in brand design, graphic design, or visual design roles, with a significant portion focused on developing and executing brand identities. Experience within the UK market is essential.

Required Skills:

• Proven expertise in leading the creation of UK-focused brand assets across digital platforms, social media, web, and marketing collateral.

• Demonstrated ability to execute and evolve a premium brand identity, ensuring clarity, consistency, and high-quality output.

• Strong command of typography, layout, composition, color theory, and visual hierarchy.

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Expert-level skills in Figma for collaborative design and UI/UX work.

• Ability to adapt visual language for diverse UK audiences, showcasing an understanding of market segmentation.

• Experience in maintaining and refining brand guidelines, templates, and design systems.

• Excellent cross-functional collaboration skills, with the ability to work effectively with marketing, product, and content teams.

• Proven ability to mentor and provide constructive feedback to junior designers.

Preferred Skills:

• Experience with motion graphics tools such as After Effects and Premiere Pro.

• Familiarity with AI tools for design ideation and production workflows.

• Experience in creating performance marketing or commercial campaign visuals.

• Skills in basic VFX, sound editing, or advanced motion graphics.

• Familiarity with design systems, brand libraries, and scalable template creation.

📝 Enhancement Note: The required skills point towards a candidate who can not only design beautifully but also manage a brand's visual assets effectively, acting as a custodian of the brand's operational integrity in the UK market. The preference for motion and AI tools suggests an forward-thinking approach to design operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5-8 years of brand storytelling and visual execution excellence, with a significant emphasis on UK market adaptation.

• Clear case studies demonstrating the end-to-end process of developing and implementing brand identities, including concept development, asset creation, and rollout strategy.

• Examples of how design solutions have directly supported business objectives, such as user acquisition, engagement, or brand perception improvements within the UK context.

• Visuals that highlight expertise in typography, layout, composition, and maintaining visual consistency across various media and platforms.

Process Documentation:

• Portfolio pieces should implicitly or explicitly demonstrate an understanding of design workflows, from brief interpretation to final asset delivery.

• Showcase examples where design processes were optimized for efficiency, perhaps through the use of templates, design systems, or collaborative tools like Figma.

• Evidence of how brand guidelines were developed, maintained, or refined, indicating a structured approach to brand asset management.

• Case studies that illustrate the candidate's ability to collaborate with cross-functional teams (marketing, product, content), highlighting communication and integration within broader GTM processes.

📝 Enhancement Note: For a Senior Brand Designer, the portfolio is the primary "system" demonstration. It needs to showcase not just aesthetic output but also strategic thinking, process adherence, and the ability to translate business needs into visual operations that support GTM.

💵 Compensation & Benefits

Salary Range: £35,000 – £50,000 base salary per annum. This range is estimated for a Senior Brand Designer role in London, UK, considering the experience level (5-8 years) and the company's size and industry.

Benefits:

• Remote Work Flexibility: The role offers the flexibility to work remotely across the UK, supporting a healthy work-life balance.

• Competitive Compensation: A competitive salary package is offered, commensurate with experience and skills.

• Flat Team Structure: Opportunity to work within a flat organizational structure, promoting direct impact and clear communication channels.

• Clear Growth Path: Defined opportunities for career progression and professional development within a fast-scaling business.

• Ownership Culture: Encouragement to take ownership of projects and contribute meaningfully to the company's mission.

Working Hours: The standard working hours are expected to be around 40 hours per week. While remote, maintaining consistent engagement and availability during core UK business hours will be important for cross-functional collaboration.

📝 Enhancement Note: The salary range is based on typical market rates for a Senior Brand Designer in London with 5-8 years of experience. Research from platforms like Glassdoor, LinkedIn Salary, and industry-specific salary guides for UK design roles was consulted. The benefits are directly extracted from the provided text, emphasizing aspects relevant to operations professionals seeking flexibility and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically, application platforms and digital insurance in Southeast Asia, with expansion into new use cases, including AI integration). BJAK is a leader in digitizing the insurance industry in its primary market.

Company Size: The description implies a lean, high-output team, suggesting a company that is likely growing rapidly but still values agility and direct contribution over large, bureaucratic structures.

Founded: BJAK has developed the first and leading insurance platform in Southeast Asia, indicating a history of innovation and market leadership. The company is now expanding into new use cases, including AI, suggesting a forward-looking and growth-oriented approach.

Team Structure:

• Lean & High-Output: The team is characterized as "densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization." This suggests smaller, specialized teams where individuals have significant autonomy and responsibility.

• Flat Organization: Emphasizes direct contribution and minimal hierarchy, meaning reporting lines are likely short, and decision-making is agile.

• Cross-functional Collaboration: The role explicitly requires close work with UK marketing, content, product, and performance teams, indicating a highly integrated operational approach.

Methodology:

• Engineering & Product Excellence: A core focus on building superior applications, driven by a commitment to quality and innovation.

• Hands-On Contribution: All members are expected to contribute directly and be hands-on, reflecting an operational ethos of active participation rather than just oversight.

• Clarity, Execution, Iteration: These are stated drivers of the company's work, highlighting an agile and results-oriented operational methodology.

• Data-Driven Approach: While not explicitly stated for design, the company's focus on "successful businesses" and "efficiency" implies a reliance on data to inform strategic decisions and measure impact, a key tenet of GTM operations.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: BJAK's culture is described as agile, high-ownership, and focused on excellence. For a Senior Brand Designer, this translates to an environment where their creative output directly impacts business outcomes and where they can influence brand strategy. The "flat organization" and "hands-on" expectations are key indicators of its operational style.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Brand Designer, indicating a mid-to-senior level position. It requires independent execution, strategic input on brand direction, and the ability to mentor junior team members. While not a direct "operations" role, its contribution to GTM strategy execution, brand consistency, and process optimization makes it operationally significant.

Reporting Structure: The role reports to the Creative Manager (implied by "Partner with the Creative Manager") and works closely with UK marketing, content, product, and performance teams. This structure facilitates direct collaboration and alignment with GTM objectives.

Operations Impact: The Senior Brand Designer's impact on operations is through:

• Brand Integrity: Ensuring the visual brand is consistent, compelling, and accurately represents BJAK's offerings in the UK market, which is crucial for GTM messaging.

• Efficiency: Streamlining design workflows, maintaining design systems, and mentoring junior designers to improve the overall output and speed of creative asset generation for marketing campaigns.

• Market Resonance: Adapting visual language to effectively connect with UK audiences, thereby enhancing the effectiveness of marketing and sales efforts.

• Product & Marketing Alignment: Directly supporting product launches and marketing campaigns with high-quality, on-brand visuals.

Growth Opportunities:

• Brand Leadership: Opportunity to play a key role in shaping BJAK's new UK brand from its inception, offering significant strategic influence.

• Skill Specialization: Deepen expertise in motion graphics, AI tools for design, and performance marketing visuals.

• Mentorship & Team Development: Develop leadership skills by guiding and mentoring junior designers.

• Cross-functional Exposure: Gain broader experience by working closely with marketing, product, and performance teams, understanding the full GTM lifecycle.

• Career Progression: Clear growth path within a fast-scaling UK business, potentially leading to roles like Creative Manager or Head of Design.

📝 Enhancement Note: The growth analysis focuses on how a design role can evolve within an operational context, emphasizing skill development, leadership potential, and direct contribution to business objectives, which are key considerations for operations-minded candidates.

🌐 Work Environment

Office Type: The role is explicitly stated as "Remote work flexibility across the UK," indicating a fully remote or hybrid-optional environment where employees are not tied to a physical office for daily work.

Office Location(s): While the role is remote, the company has a significant presence and focus on the UK market, with the primary job posting location being London. This suggests that while remote, candidates should be based within the United Kingdom to effectively engage with the UK market and potentially attend occasional in-person meetings if required.

Workspace Context:

• Remote & Flexible: The primary workspace is the employee's home office, offering autonomy and flexibility in managing one's work environment.

• Virtual Collaboration: Emphasis on virtual tools and communication (Figma, Adobe Creative Suite, likely Slack or similar) to maintain seamless collaboration with UK-based and potentially global teams.

• High-Ownership Culture: The environment fosters self-management and proactive contribution, requiring individuals to be disciplined and organized in their remote setups.

• Access to Tools: While working remotely, designers will rely on industry-standard software and potentially cloud-based platforms for asset management and collaboration.

Work Schedule: The standard work week is approximately 40 hours. While remote, adherence to core UK business hours is expected to facilitate real-time collaboration with marketing, product, and performance teams, ensuring smooth integration into GTM timelines and project execution.

📝 Enhancement Note: The remote nature of the role is a key aspect of its work environment. For operations roles, this often translates to a need for strong self-discipline, excellent digital communication, and proficiency with remote collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your application, resume, and portfolio to assess core qualifications and alignment with the role's requirements.

• Portfolio Review & Discussion: A deep dive into your portfolio with a hiring manager or Creative Manager. Be prepared to discuss your process, design decisions, UK market considerations, and how your work has achieved specific business objectives. Focus on case studies that demonstrate problem-solving and strategic thinking.

• Skills Assessment/Design Challenge: You may be given a small design challenge or asked to elaborate on how you would approach specific UK brand scenarios. This assesses your creative thinking, problem-solving abilities, and understanding of the BJAK brand.

• Cross-functional Stakeholder Interviews: Interviews with members of the UK marketing, product, or performance teams to evaluate collaboration style, communication skills, and ability to integrate design into broader GTM strategies.

• Final Interview: Potentially with senior leadership to discuss cultural fit, long-term vision, and overall alignment with BJAK's mission.

Portfolio Review Tips:

• UK Market Focus: Curate your portfolio to prominently feature work relevant to the UK market. Highlight projects where you've adapted brands or created assets for UK audiences.

• Process & Rationale: For each project, clearly articulate your design process, the challenges you faced, the strategic thinking behind your decisions, and the measurable outcomes or impact. Use the STAR method (Situation, Task, Action, Result) for case studies.

• Brand Storytelling: Emphasize how your designs tell a compelling brand story and convey key messages effectively.

• Tool Proficiency: Showcase examples of work created using Adobe Creative Suite and Figma. If you have motion graphics experience, include relevant examples.

• Quality over Quantity: Select a few strong, relevant projects that demonstrate your best work and align with BJAK's brand aesthetic and business goals, rather than overwhelming with too many pieces.

• Demonstrate Collaboration: If possible, include examples where you collaborated with other departments or mentored junior designers.

Challenge Preparation:

• Understand BJAK's Brand: Research BJAK's existing brand presence (if any in the UK) and its core mission. Understand its competitor landscape in Southeast Asia and anticipate potential UK market positioning.

• UK Market Nuances: Think about cultural sensitivities, design trends, and consumer behavior specific to the UK.

• Problem-Solving: Prepare to articulate your approach to solving design problems, focusing on clarity, efficiency, and impact.

• Brand Evolution: Be ready to discuss how you would approach evolving or establishing a brand identity for a new market.

📝 Enhancement Note: The application process advice is tailored to a brand design role, emphasizing the portfolio as a critical component. It also highlights the need to demonstrate strategic thinking and understanding of the UK market, which are key operational considerations for this role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, illustration, and photo editing (Photoshop, Illustrator, InDesign).

• Figma: Critical for collaborative design, UI/UX, prototyping, and maintaining design systems. This is a key tool for team collaboration and efficient workflow.

Analytics & Reporting:

CRM & Automation:

Motion & Video Tools (Preferred):

• After Effects: For creating dynamic motion graphics and animations.

• Premiere Pro: For video editing and incorporating motion graphics.

AI Tools (Nice to Have):

• Familiarity with AI tools for design ideation, image generation, or workflow automation is a plus, indicating a forward-thinking approach to design operations.

📝 Enhancement Note: This section highlights the core design software critical for the role. The inclusion of motion and AI tools points to the company's interest in modern design practices and efficiency, which are increasingly important aspects of operational effectiveness in creative roles.

👥 Team Culture & Values

Operations Values:

• Clarity: A commitment to clear communication, clear design, and clear objectives.

• Execution: A strong focus on getting things done efficiently and effectively, delivering tangible results.

• Iteration: Embracing a continuous improvement mindset, where feedback and data lead to refinement and optimization.

• Ownership: Encouraging individuals to take responsibility for their work and contribute proactively to the company's success.

• Excellence: A drive for high-quality output in both product development and creative endeavors.

• Efficiency: A constant pursuit of optimizing processes and workflows to achieve more with fewer resources.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration with marketing, product, and performance teams is paramount to ensure brand consistency and GTM alignment.

• High-Ownership Environment: Team members are expected to be proactive, self-starters, and contribute thoughtfully to discussions and projects.

• Feedback-Driven: An openness to receiving and giving constructive feedback to drive continuous improvement in design quality and process.

• Agile & Fast-Paced: The team operates in a dynamic environment where quick decision-making and rapid execution are valued.

📝 Enhancement Note: The culture and values emphasize an operational mindset – efficiency, execution, and ownership – applied to a creative domain. This suggests a team that values impact and pragmatic approaches, even in design.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing a New Brand in the UK: As BJAK expands, a key challenge will be establishing and growing brand recognition and trust within the UK market from the ground up.

• Balancing Global Brand Consistency with Local Relevance: Ensuring that the UK brand identity aligns with the global BJAK brand while also resonating strongly with UK cultural nuances and consumer preferences.

• Rapid Scaling Environment: Working within a fast-scaling business means adapting to evolving priorities, processes, and team structures, requiring flexibility and resilience.

• Integrating AI into Design Workflows: Staying ahead of the curve and effectively leveraging emerging AI tools for design ideation and production, while maintaining creative integrity and quality.

Learning & Development Opportunities:

• Strategic Brand Development: Gaining significant experience in shaping a brand's presence in a new, key market.

• Motion Graphics & Advanced Tools: Opportunity to develop or enhance skills in motion design, video editing, and potentially VFX, expanding the creative toolkit.

• AI in Design: Exploring and implementing AI tools to streamline design processes and enhance creative output.

• Cross-functional Understanding: Deepening knowledge of GTM operations, marketing strategies, and product development through close collaboration.

• Leadership & Mentorship: Honing leadership skills through mentoring junior designers and contributing to creative direction.

📝 Enhancement Note: The challenges highlight areas where operational acumen—strategic planning, process adaptation, and efficient resource utilization—is crucial for success, even in a design role. The growth opportunities are framed to show how these challenges can be leveraged for professional development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a brand identity for BJAK specifically for the UK market, considering its existing presence in Southeast Asia?" (Focus: Market adaptation, strategic thinking, brand consistency)

• "Describe a time you had to balance strict brand guidelines with a creative brief that pushed boundaries. What was your process and outcome?" (Focus: Problem-solving, adherence to operational standards, creative execution)

• "How do you ensure your design work directly supports business objectives, such as user acquisition or engagement?" (Focus: GTM alignment, impact measurement, strategic design)

Company & Culture Questions:

• "What do you know about BJAK's mission and its position in the market? How do you see your role contributing to that?" (Focus: Research, alignment with company goals)

• "Our culture emphasizes clarity, execution, and ownership. Can you give an example from your experience that demonstrates these values?" (Focus: Cultural fit, behavioral examples)

Portfolio Presentation Strategy:

• UK Focus: Begin with your strongest UK-centric projects.

• Narrative Arc: For each project, tell a story: the problem, your approach (process, tools), the solution (your design), and the result (impact, learnings).

• Quantify Impact: Wherever possible, use metrics to demonstrate the effectiveness of your designs (e.g., "increased click-through rates by X%", "improved brand recall metrics").

• Tool Showcase: Briefly mention the tools used, especially Figma and Adobe Creative Suite, and how they facilitated the process.

• Mentorship Examples: If applicable, briefly touch upon instances where you provided guidance to junior designers.

• Conciseness: Be prepared to present key projects efficiently, allowing time for discussion and questions.

📝 Enhancement Note: The interview preparation advice is geared towards a senior design role with strong operational implications, focusing on strategic thinking, process, collaboration, and measurable impact, which are all critical for GTM success.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Ashby HQ.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest work relevant to the UK market, showcasing brand storytelling and execution excellence. Ensure case studies clearly articulate your process, strategic thinking, and any measurable impact.

• Resume Optimization: Highlight your 5-8 years of experience, expertise in Adobe Creative Suite and Figma, and any experience with motion graphics or AI tools. Emphasize cross-functional collaboration and mentorship capabilities, using keywords like "brand identity," "visual design," "GTM support," and "process optimization."

• Interview Preparation: Practice articulating your design process, how you adapt to different markets, and how your work contributes to business objectives. Prepare to discuss your experience with brand systems and collaborating with marketing and product teams.

• Company Research: Thoroughly research BJAK, its mission, its existing platforms (especially in Southeast Asia), and its stated values. Understand its expansion into new use cases and the importance of the UK market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---