Senior Brand Designer - UK

📍 Job Overview

Job Title: Senior Brand Designer - UK

Company: BJAK

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-06-12

Experience Level: 5-10 Years

Remote Status: Remote (UK-based)

🚀 Role Summary

• Lead the strategic development and execution of BJAK's brand identity specifically for the UK market, ensuring consistency and premium quality across all visual touchpoints.

• Drive the creative output for UK-focused campaigns, social media, web assets, product visuals, and marketing collateral, adapting visual language for diverse UK audiences.

• Collaborate closely with UK marketing, content, product, and performance teams to deliver impactful, on-brand work that aligns with business objectives, acting as a key partner to the Creative Manager.

• Maintain and refine UK brand guidelines, templates, and design systems while identifying opportunities for workflow optimization, tooling improvements, and enhanced design efficiency.

📝 Enhancement Note: The role emphasizes a strong focus on the UK market, requiring an understanding of local nuances for effective brand adaptation. The seniority of the role suggests a need for strategic thinking beyond just execution, including mentoring and contributing to overall brand direction.

📈 Primary Responsibilities

• Spearhead the design and visual execution of UK-specific brand assets, encompassing campaigns, social media content, website visuals, product interfaces, and marketing materials.

• Evolve and meticulously maintain BJAK's new UK brand identity, ensuring clarity, consistency, and a premium aesthetic across all applications.

• Tailor visual language and design approaches to resonate with distinct UK audience segments, including consumers, business partners, and internal stakeholders.

• Guarantee that all design output strictly adheres to UK brand standards, regulatory requirements, and overarching business goals, contributing to market penetration and brand recognition.

• Foster close collaboration with UK marketing, content, product, and performance teams to ensure seamless integration of brand elements into all go-to-market strategies and customer-facing initiatives.

• Partner with the Creative Manager to actively contribute to the strategic direction of the UK brand and overall design philosophy.

• Provide expert guidance, mentorship, and constructive feedback to junior designers, elevating the collective creative output and ensuring adherence to quality standards.

• Champion team-wide improvement by establishing and promoting best practices, shared design standards, and efficient workflows within the design function.

• Systematically maintain, update, and refine UK brand guidelines, comprehensive templates, and robust design systems to support scalability and consistency.

• Conduct rigorous quality control, ensuring top-tier execution and meticulous attention to detail across all design deliverables.

• Proactively identify and implement opportunities to enhance design workflows, optimize tooling, and improve overall design production efficiency.

• Remain current with emerging UK design trends, motion principles, and the latest creative tools to ensure BJAK's brand remains innovative and competitive.

📝 Enhancement Note: The responsibilities highlight a dual focus on both hands-on execution and strategic contribution, including leadership and process improvement. The emphasis on UK-specific adaptation and collaboration with performance marketing suggests a need for designers who can balance creative excellence with measurable business impact.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, Communication Design, or a related field is preferred, though equivalent professional experience will be strongly considered.

Experience: 5-8 years of progressive experience in brand design, graphic design, or visual design roles, with a proven track record of successfully developing and executing brand identities, preferably within the UK market or for UK-focused initiatives.

Required Skills:

• Brand Storytelling & Visual Execution: Demonstrated ability to craft compelling brand narratives through strong visual design principles across various media.

• Adobe Creative Suite Mastery: Expert proficiency in Photoshop, Illustrator, and InDesign for creating high-quality design assets.

• Figma Expertise: Advanced skills in Figma for collaborative design, prototyping, and maintaining design systems.

• Typography & Layout: Solid command of typography, layout, composition, and visual hierarchy to create aesthetically pleasing and effective designs.

• Brand Consistency: Ability to maintain brand clarity, consistency, and a premium quality across all design outputs.

• Cross-functional Collaboration: Proven experience working effectively with marketing, product, content, and performance teams.

• Mentorship: Capability to guide and mentor junior designers, fostering their growth and ensuring adherence to design standards.

Preferred Skills:

• Motion Graphics: Experience with or strong interest in motion design tools such as After Effects, Premiere Pro, or similar, for creating dynamic visual content.

• Performance Marketing Visuals: Experience creating effective visuals for performance marketing campaigns and commercial initiatives.

• Design Systems: Familiarity with creating and managing design systems, brand libraries, and scalable templates.

• AI Design Tools: An interest in or experience using AI tools for design ideation, asset generation, or workflow enhancement.

• Basic VFX/Sound Editing: Skills in basic visual effects or sound editing can be beneficial for richer multimedia content.

📝 Enhancement Note: The requirement for 5-8 years of experience positions this as a senior role, demanding not just execution skills but also strategic input and potentially leadership. The emphasis on Figma and Adobe Creative Suite is standard, while the interest in motion tools and AI indicates a forward-looking approach to design technology.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5-8 years of professional design work, with a strong emphasis on brand development, visual identity systems, and execution across digital and print media.

• At least 2-3 detailed case studies demonstrating the successful creation and evolution of brand identities, specifically highlighting work for the UK market or campaigns targeted at UK audiences.

• Clear examples of how you have translated complex briefs into clean, engaging, and on-brand visuals, showcasing your ability to adapt design for different audience segments.

• Visualizations of your expertise in typography, layout, and composition, illustrating your understanding of aesthetic principles and their application in driving brand perception.

• Evidence of your ability to maintain brand consistency and quality across a range of outputs, including web, social media, marketing collateral, and product visuals. Process Documentation:

• Case studies should articulate your design process, from initial concept and research through to final execution and iteration, demonstrating a structured yet flexible approach.

• Include examples of how you have contributed to or maintained design systems, brand guidelines, and templates, showing your understanding of scalable design practices.

• Showcase examples of collaboration with cross-functional teams, detailing how you integrated feedback and worked with marketing, product, and performance departments to achieve business objectives.

• If applicable, demonstrate experience or interest in using motion tools or AI in your design workflow, explaining the process and outcome.

📝 Enhancement Note: For a Senior Brand Designer, the portfolio is paramount. It should not only display aesthetic talent but also strategic thinking, process maturity, and the ability to articulate how design drives business outcomes, especially within the specific context of the UK market.

💵 Compensation & Benefits

Salary Range: £35,000 – £50,000 base salary per annum.

Explanation of Range: This range is established based on industry benchmarks for Senior Brand Designer roles in the UK, considering the specified experience level (5-8 years), the remote work arrangement, and the cost of living in major UK cities like London. The upper end reflects extensive experience, exceptional portfolio quality, and potential leadership capabilities.

Benefits:

• Remote Work Flexibility: Enjoy the freedom and autonomy of working remotely across the UK, promoting a better work-life balance.

• Competitive Compensation: Receive a competitive base salary benchmarked against industry standards, with potential for adjustments based on qualifications and experience.

• Flat Team Structure: Benefit from a less hierarchical organizational structure, fostering direct communication, faster decision-making, and greater individual impact.

• Clear Growth Path: Access well-defined opportunities for career advancement and professional development within a fast-scaling business, with potential for leadership roles.

• High-Ownership Environment: Be part of a culture that values individual contribution, proactive problem-solving, and taking ownership of projects.

Working Hours: Approximately 40 hours per week, with flexibility offered to accommodate remote work and project demands, typical for a full-time role in the UK creative industry.

📝 Enhancement Note: The salary range is reasonable for a Senior Brand Designer in the UK with 5-8 years of experience, especially considering the remote aspect. The benefits are standard for tech-forward companies, with the "flat team structure" and "high-ownership environment" being key cultural selling points for motivated professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Application Platforms, AI Integration) with a strong focus on Fintech/Insurtech in Southeast Asia and expanding into new markets like the UK. BJAK operates in a highly competitive and rapidly evolving digital landscape.

Company Size: The description implies a lean, high-output team, likely ranging from 50-250 employees based on the "flat organization" and "densely talented" descriptors, suggesting a dynamic startup or scale-up environment.

Founded: BJAK was founded with the mission of creating superior application platforms, developing the first and leading insurance platform in Southeast Asia, indicating a history of innovation and market leadership in its core region.

Team Structure:

• Operations: Operates within a "very flat organization" with high expectations for individual contribution and direct impact. This suggests a collaborative, cross-functional structure where team members are hands-on and expected to take ownership.

• Reporting: The "flat organization" implies direct reporting lines to leadership or senior managers, with minimal layers of middle management. The Senior Brand Designer will likely report to a Creative Manager or Head of Marketing/Brand.

• Collaboration: Emphasizes close collaboration with UK marketing, content, product, and performance teams. This cross-functional approach is crucial for aligning brand strategy with business objectives and ensuring cohesive customer experiences.

Methodology:

• Data-Driven Approach: While not explicitly stated for design, the company's focus on "engineering and product excellence" and "AI integration" suggests a data-informed approach to decision-making, which should extend to design performance.

• Execution-Focused: The culture prioritizes "clarity, execution, and iteration," indicating a fast-paced environment where getting things done efficiently and effectively is highly valued.

• Ownership & Initiative: Team members are expected to "think like an owner" and "raise the bar," encouraging proactive contributions and a results-oriented mindset.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: BJAK appears to be a growth-stage technology company with a strong foundation in Southeast Asia, now expanding into the UK market. The culture is described as lean, fast-paced, and high-ownership, attracting individuals who are self-starters and thrive in dynamic environments. The brand designer's role is pivotal in establishing the UK presence.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Senior," indicating a level of expertise and responsibility beyond that of a mid-level designer. It requires a minimum of 5-8 years of experience, a strong portfolio, and the ability to lead projects, mentor junior staff, and contribute to strategic brand direction. It's a key individual contributor role with potential for leadership.

Reporting Structure: The Senior Brand Designer will likely report to a Creative Manager or Head of Brand/Marketing. Given the "flat organization" structure, communication and collaboration with leadership teams (including product, marketing, and performance) will be direct and frequent.

Operations Impact: The Senior Brand Designer will have a direct and significant impact on BJAK's UK market entry and growth. Their work will shape brand perception, influence customer acquisition and retention through compelling visuals, and ensure a cohesive brand experience across all touchpoints. Strong brand design is critical for establishing trust and differentiation in a new market.

Growth Opportunities:

• Leadership Development: Potential to grow into a Creative Manager role, leading a design team, or specializing further in areas like Brand Strategy or Design Systems Management, especially as the UK business scales.

• Skill Specialization: Opportunities to deepen expertise in motion graphics, AI-driven design tools, or performance marketing visuals, aligning with emerging industry trends and company needs.

• Strategic Influence: As the UK brand is established, the Senior Brand Designer will have increasing influence on brand strategy, campaign development, and cross-functional creative initiatives, contributing to broader business decisions.

• Cross-functional Exposure: Direct collaboration with various departments offers exposure to different facets of the business, broadening understanding and potential career pivots within the company.

📝 Enhancement Note: The role offers a clear path for growth from a senior individual contributor to a potential leadership position, particularly within the context of BJAK's expansion. The emphasis on "high-ownership" and a "flat structure" means that proactive individuals can quickly demonstrate their value and influence, accelerating their career progression.

🌐 Work Environment

Office Type: While the job is advertised as remote, the company culture suggests a preference for in-person collaboration for certain strategic meetings or team-building events, typical of a hybrid or flexible remote model. However, the explicit "Remote Work Flexibility across the UK" indicates a primary remote setup.

Office Location(s): Not specified, but given the "UK-based" requirement and London listed as a location, it's likely that the company has a presence or network in major UK cities, or the remote workers are expected to be within a reasonable distance for occasional meetups.

Workspace Context:

• Remote Setup: Employees are expected to have a suitable home office setup to work efficiently and effectively.

• Collaborative Tools: The team utilizes digital collaboration tools (e.g., Figma, Slack, project management software) to maintain seamless communication and workflow despite the remote setup.

• Team Interaction: While remote, the culture encourages proactive communication and virtual team interactions to foster a sense of community and facilitate knowledge sharing. The "flat team structure" promotes open dialogue.

Work Schedule: The standard working hours are approximately 40 hours per week. The remote flexibility implies that while core hours might exist for collaboration, there's likely autonomy in structuring the workday to optimize productivity, provided deadlines are met and team availability is maintained.

📝 Enhancement Note: The work environment is primarily remote within the UK, offering significant flexibility. This setup requires strong self-discipline and excellent communication skills. The company's lean and collaborative culture suggests that remote employees will still feel connected and have opportunities to influence decisions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A session where you'll present your portfolio, walk through key case studies (especially those relevant to brand identity and UK market adaptation), and discuss your design process, strategic thinking, and problem-solving approach. Be prepared to articulate your contributions and the impact of your work.

• Cross-functional Interviews: Interviews with stakeholders from marketing, product, and performance teams to evaluate your ability to collaborate, understand business needs, and communicate effectively across disciplines.

• Creative Manager/Leadership Interview: A final interview focusing on your leadership potential, cultural fit, understanding of BJAK's mission, and strategic vision for the UK brand.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that best demonstrate your brand storytelling, visual execution, and experience with creating UK-focused assets. Prioritize quality over quantity.

• Highlight UK Relevance: If you have specific UK market experience, ensure these projects are prominently featured and clearly explained.

• Showcase Process: For each project, articulate the brief, your design process, challenges faced, solutions implemented, and the measurable impact or outcomes achieved. Use visuals to support your narrative.

• Detail Collaboration: Explain how you worked with cross-functional teams and any mentorship you provided, demonstrating your team player and leadership qualities.

• Prepare for Q&A: Anticipate questions about your design decisions, how you handle feedback, your understanding of BJAK's brand and mission, and your vision for their UK presence.

Challenge Preparation:

• You may be given a small design challenge or asked to critique existing brand materials to assess your analytical and creative problem-solving skills.

• Be ready to articulate your thought process clearly and concisely, demonstrating how you would approach a brief or solve a design problem within BJAK's brand context.

• Focus on clarity, efficiency, and alignment with brand objectives in your response.

📝 Enhancement Note: The interview process emphasizes a thorough evaluation of both creative skills and strategic thinking, with the portfolio serving as the central piece of evidence. Candidates should prepare to articulate not just what they designed, but why and how it achieved its objectives, particularly in the context of the UK market expansion.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for deep-level design creation, manipulation, and production across various asset types. Mastery of Photoshop, Illustrator, and InDesign is expected.

• Figma: The primary tool for collaborative interface design, prototyping, and the development/maintenance of design systems. Advanced proficiency is required.

Analytics & Reporting: While not directly a design tool, an understanding of how design impacts performance metrics (e.g., conversion rates, engagement) is beneficial. Familiarity with analytics platforms (e.g., Google Analytics, Amplitude) for understanding user behavior and campaign performance could be an advantage.

CRM & Automation: Not directly applicable to the designer's core tools, but an understanding of how marketing automation tools and CRM platforms influence campaign creative needs is useful.

Emerging Tools:

• Motion Design Software: Experience or strong interest in tools like Adobe After Effects, Premiere Pro, or similar for creating animated graphics, explainer videos, and dynamic social media content.

• AI Design Tools: Familiarity with or a keen interest in emerging AI tools for design ideation, asset generation, or workflow automation is a plus, indicating a forward-thinking approach.

📝 Enhancement Note: The core technical requirements are Adobe Creative Suite and Figma. The emphasis on motion tools and AI indicates that BJAK is looking for a designer who is not only proficient in current industry standards but also adaptable and interested in leveraging new technologies to enhance creative output and efficiency.

👥 Team Culture & Values

Operations Values:

• Clarity: A commitment to clear communication, straightforward problem-solving, and understandable design output.

• Execution: A strong focus on delivering high-quality work efficiently and meeting deadlines in a fast-paced environment.

• Iteration: Embracing a process of continuous improvement, learning from feedback, and refining designs based on performance and evolving needs.

• Ownership: Encouraging individuals to take responsibility for their work, proactively identify opportunities, and contribute to the company's success as if it were their own.

• Excellence: A dedication to engineering and product excellence, which translates to a high standard for creative output and brand representation.

Collaboration Style:

• Cross-functional Integration: Designers work closely with marketing, content, product, and performance teams, fostering a collaborative environment where creative input is integrated into broader business strategies.

• Feedback Culture: Openness to constructive criticism and feedback, both giving and receiving, to drive continuous improvement and elevate the quality of work.

• Knowledge Sharing: A lean, high-output team implies that knowledge sharing, best practices, and efficient workflows are actively discussed and implemented to maximize collective output.

📝 Enhancement Note: BJAK's culture values proactivity, efficiency, and a results-oriented mindset. The emphasis on "clarity, execution, and iteration" suggests an agile approach where designers are expected to be adaptable, responsive, and focused on delivering tangible value.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing a New Brand: A primary challenge will be to effectively establish and evolve BJAK's brand identity in the UK market from the ground up, ensuring it resonates with local audiences and differentiates from competitors.

• Balancing Creative Vision with Business Goals: You'll need to balance artistic integrity and creative excellence with the performance-driven objectives of marketing and product teams, ensuring designs are both aesthetically strong and effective in driving business outcomes.

• Fast-Paced Environment: Working in a "lean, high-output team that moves fast" requires adaptability, efficient time management, and the ability to deliver high-quality work under pressure.

• Remote Collaboration: Maintaining strong communication, collaboration, and team cohesion while working remotely across different locations in the UK.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunity to deepen expertise in motion graphics, animation, or potentially explore advanced UI/UX principles if product design integration is a focus.

• AI in Design: Gain hands-on experience with AI tools for design ideation and production, staying at the forefront of industry innovation.

• Brand Strategy: Contribute to and learn from the strategic development of a brand in a new market, understanding market entry challenges and brand positioning.

• Leadership/Mentorship: Develop leadership and mentoring skills by guiding junior designers and contributing to the overall creative direction of the UK team.

📝 Enhancement Note: This role offers significant opportunities for growth by tackling the challenge of building a brand in a new market. The company's focus on innovation (AI, new applications) provides fertile ground for skill development in cutting-edge areas.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a UK-specific brand identity for a company like BJAK, which has a strong existing presence elsewhere?" (Focus on market research, audience segmentation, competitor analysis, and initial design concepts.)

• "Describe your process for ensuring brand consistency across various digital and marketing channels, especially when adapting for different UK audiences." (Highlight your understanding of brand guidelines, design systems, and localization.)

• "How do you balance creative execution with performance metrics and business objectives in your design work?" (Discuss your experience with performance marketing visuals, A/B testing design elements, and data-driven design decisions.)

• "How would you mentor a junior designer on our team to ensure high-quality outputs and alignment with our brand standards?" (Showcase your leadership style, feedback techniques, and ability to foster growth.) Company & Culture Questions:

• "What do you know about BJAK's mission and our existing work in Southeast Asia? How do you see that informing our UK brand strategy?" (Demonstrate your research and understanding of the company's broader context.)

• "Our culture is described as lean, high-output, and ownership-driven. How do you see yourself thriving in such an environment?" (Align your work style with the company's values of proactivity, efficiency, and responsibility.)

• "How do you stay updated on UK design trends, and how would you ensure BJAK's brand remains modern and relevant?" (Showcase your passion for design and continuous learning.) Portfolio Presentation Strategy:

• Narrative Arc: Structure your presentation with a clear beginning (the brief/challenge), middle (your process, iterations, and solutions), and end (the final outcome and impact).

• UK Focus: Emphasize projects that demonstrate your understanding of the UK market, audience nuances, or localization efforts.

• Tool Proficiency: Briefly mention and, if possible, visually showcase your proficiency with Figma and Adobe Creative Suite, especially in collaborative contexts.

• Impact & Metrics: Quantify the impact of your designs where possible (e.g., increased engagement, conversion rates, brand recognition improvements). If direct metrics aren't available, articulate the intended business impact.

• Conciseness: Be mindful of time. Practice your presentation to ensure it's engaging, informative, and fits within the allocated timeframe.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, a deep understanding of brand building, and the ability to execute effectively within a fast-paced, remote, and collaborative environment. Highlighting UK-specific experience and a forward-thinking approach to design tools will be key differentiators.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Ashby HQ. Ensure your resume and portfolio are up-to-date and easily accessible.

• Tailor your Resume: Highlight your 5-8 years of relevant brand design experience, emphasizing accomplishments related to brand identity development, visual execution, and UK market focus. Integrate keywords like "Brand Design," "Visual Execution," "Adobe Creative Suite," "Figma," "Typography," "Brand Storytelling," and "UK Market."

• Curate Your Portfolio: Select your strongest projects that best showcase your brand storytelling, visual execution skills, and experience with UK-focused campaigns or brand adaptation. Prepare to present 2-3 key case studies detailing your process, challenges, solutions, and outcomes.

• Prepare for the Interview: Research BJAK's current brand and mission. Anticipate questions about your design philosophy, collaboration style, and how you would contribute to building their UK presence. Practice articulating your portfolio examples clearly and concisely.

• Articulate UK Market Understanding: Be ready to discuss your insights into the UK design landscape, consumer behavior, and how you would tailor visual communication for this specific market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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