Senior Brand Designer - Product Marketing

📍 Job Overview

Job Title: Senior Brand Designer - Product Marketing

Company: Legora

Location: Stockholm, Stockholm County, Sweden

Job Type: Full-time

Category: Brand Design / Product Marketing

Date Posted: 2026-08-07

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Spearhead the visual design and execution for product marketing initiatives, translating complex product stories into compelling visual narratives.

• Own and manage end-to-end photo and video production for product marketing campaigns, from concept development to final asset delivery.

• Develop high-impact visual assets, including key visuals, decks, and sales enablement materials, ensuring strict adherence to brand guidelines and a consistently high bar for craft.

• Leverage AI-native tools to accelerate ideation, iteration, and production processes, while maintaining exceptional quality and creative taste.

• Collaborate closely with Product Marketing, Copywriters, Web Designers, and other Brand Designers to ensure a cohesive and impactful brand experience across all product-related communications.

📝 Enhancement Note: This role is positioned as a hands-on, execution-focused "craft" role within the Brand team, with a significant emphasis on product marketing output. The Senior Brand Designer is expected to bring a strong creative point of view and take ownership from concept to completion, rather than solely executing briefs. The integration of AI tools into the daily workflow is a key differentiator and expectation.

📈 Primary Responsibilities

• Design and deliver compelling key product visuals for campaigns, feature launches, social media, and web assets, maintaining a high standard of visual excellence.

• Lead the planning, resourcing, and execution of product-related photo and video shoots, both within the brand studio and on location.

• Create visually clear, well-structured, and on-brand decks and sales enablement materials to support Product Marketing and Growth teams.

• Cultivate and manage a network of external creative partners, including photographers, videographers, and agencies, to elevate output when necessary.

• Partner with Product Marketing, Copywriters, and Web Designers to ensure visual and written narratives are aligned and effectively communicate product value.

• Maintain and evolve the visual consistency of product marketing output in alignment with the broader Legora brand system.

• Proactively push the craft and originality of product marketing visuals, balancing creative ambition with the need for speed and momentum.

• Integrate AI tools into the design process to enhance efficiency in ideation, iteration, and production, while critically evaluating output for quality and strategic fit.

📝 Enhancement Note: The responsibilities highlight a blend of creative ownership, production management, and cross-functional collaboration. The expectation to "own a shoot end-to-end" and "bring a strong point of view" indicates a need for a proactive and self-directed individual. The explicit mention of AI-enabled workflows suggests a forward-thinking approach to design processes.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for a Senior role, or equivalent practical experience.

Experience: 5-8+ years of experience in brand design or product design, with a preference for candidates from Tech, SaaS, or high-growth environments.

Required Skills:

• A strong, diverse portfolio showcasing key visuals, deck design, and photo/video production capabilities.

• Proven track record of visually bringing product stories and features to life.

• Deep technical understanding and genuine interest in how products work, ideally with experience in product design.

• A well-developed creative direction and strong opinions on visual aesthetics.

• Proficient in using AI tools as part of the daily design workflow for ideation, iteration, and production.

• Sharp eye for craft, detail, layout, typography, and hierarchy.

• Hands-on experience planning and executing photo or video shoots, including studio setups.

• Natural collaboration skills, working effectively with writers, marketers, and other designers.

• Ability to take a brief and elevate it with a strong point of view.

• Demonstrated ownership and initiative, spotting needs without explicit direction. Preferred Skills:

• Experience specifically within the SaaS or Tech industry.

• Existing network of creative partners (photographers, videographers, agencies).

• Experience with brand identity development and evolution.

• Familiarity with web design principles and their integration with brand visuals.

• Understanding of go-to-market strategies and how design supports them.

📝 Enhancement Note: The requirements emphasize a blend of creative execution, technical understanding, production management, and a forward-thinking approach to design tools. The portfolio is a critical component, expected to demonstrate a wide range of capabilities relevant to product marketing. The "AI-native" requirement is a significant differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates expertise in key visual design for product marketing, including campaign visuals and feature launch assets.

• Case studies showcasing the end-to-end process of planning and executing product-related photo and video shoots, highlighting creative concept and execution.

• Examples of visually compelling and well-structured decks and sales enablement materials that effectively translate dense information into clear narratives.

• Evidence of how AI tools were integrated into the design process to enhance efficiency and quality in previous projects.

• Demonstrations of how brand consistency was maintained across various product marketing touchpoints, aligning with a broader brand system. Process Documentation:

• Within portfolio case studies, articulate the process of collaborating with Product Marketing, Copywriters, and other stakeholders to align on visual and narrative goals.

• Detail the workflow for managing external creative partners and agencies, including sourcing, briefing, and managing deliverables.

• Showcase the iterative design process, demonstrating how feedback was incorporated and how the design evolved from concept to final output.

• Explain the approach to quality control and how the "creative quality bar" was defined and met for each project.

📝 Enhancement Note: The portfolio is expected to be more than just a collection of final assets; it should illustrate the candidate's process, problem-solving abilities, and strategic thinking in the context of product marketing and visual design execution. The integration of AI tools should be a visible theme.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Brand Designers in Stockholm with 5-10 years of experience in the SaaS/Tech sector, the estimated annual salary range is approximately SEK 550,000 - 750,000. This range considers the company's reported $100M+ ARR, indicating a strong financial position.

Benefits:

• Ownership over titles and outcomes, fostering a high-impact work environment.

• High standards and direct, ego-free feedback culture.

• Opportunities for continuous growth, both individually and as part of the team.

• Collaborative work environment with a focus on mission and collective contribution.

• Potential for involvement in high-profile projects and partnerships with notable individuals/organizations.

• Access to cutting-edge AI tools and technologies within the design workflow.

• Standard Swedish benefits, likely including:

  • Generous paid time off (semester)

  • Parental leave benefits

  • Health and wellness programs

  • Pension contributions

  • Potential for stock options or performance-based bonuses in a high-growth company. Working Hours: Approximately 40 hours per week, with a focus on outcomes and efficiency. While a standard schedule is expected, the company culture emphasizes "lean in" and "ownership," suggesting flexibility may be available for high performers who consistently deliver results.

📝 Enhancement Note: Salary is an estimation based on market data for Stockholm and the described company growth. Specific benefits are inferred from the company's stated values and the typical offerings in the Swedish tech market. The "working hours" are a standard estimate, but the company's culture suggests a results-oriented approach that might allow for some flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Technology (AI-native workspace for legal professionals). Legora is a rapidly growing SaaS company disrupting the traditional legal services industry with AI-powered solutions.

Company Size: Significant growth, with teams across Europe, North America, and APAC, and a reported $100M+ in ARR. This suggests a company size of several hundred employees, likely scaling towards 500-1000+, indicating a dynamic, fast-paced environment.

Founded: The company has achieved significant scale and made acquisitions (Qura, Walter AI, Graceview), indicating a history of innovation and strategic growth, likely founded within the last 5-10 years to reach this ARR level.

Team Structure:

• The Brand team includes Brand Designers and a Copywriter, working collaboratively with Product Marketing, Web Designers, and a Project Manager.

• A dedicated Project Manager will work closely with the Senior Brand Designer on web and product initiatives.

• Cross-functional collaboration is a core tenet, with close partnerships expected across Product Marketing, Copy, and Design. Methodology:

• AI-Native: The company's core product is AI-driven, and this philosophy extends to its internal workflows, including design.

• Data-Driven Impact: While not explicitly detailed for design, the company's success suggests a focus on measurable outcomes and impact, likely extending to design's contribution to product marketing goals.

• Lean In & Ownership: A culture of taking initiative, responsibility, and driving outcomes.

• Excellence & Direct Feedback: High standards for work and communication.

• Growth Mindset: Emphasis on continuous learning and development.

Company Website: https://legora.com/careers

📝 Enhancement Note: Legora presents itself as a high-performance, mission-driven organization in the legal tech space. The culture is characterized by speed, ownership, and a commitment to excellence, amplified by its AI-native approach. The brand team is integrated into core product marketing efforts.

📈 Career & Growth Analysis

Operations Career Level: This role is a "Senior" position, indicating a high level of individual contribution and expertise within the Brand Design function, specifically focused on Product Marketing. It implies a need for seasoned professionals who can operate autonomously and elevate the team's output.

Reporting Structure: The Senior Brand Designer will likely report to a Head of Brand, Creative Director, or a similar senior leadership role within the Brand or Marketing department. They will work closely with a Project Manager and collaborate extensively with Product Marketing.

Operations Impact: The role directly impacts the company's ability to articulate its product value proposition visually. High-quality product marketing assets are crucial for customer acquisition, sales enablement, and brand perception in the competitive SaaS market. The Senior Brand Designer's work will be instrumental in translating the technical capabilities of Legora's AI platform into tangible benefits for legal professionals.

Growth Opportunities:

• Skill Specialization: Deepen expertise in product marketing design, AI-assisted design workflows, and visual storytelling for complex B2B SaaS products.

• Leadership Potential: Opportunity to influence creative direction, mentor junior designers (if applicable), and potentially lead specific design initiatives or projects within product marketing.

• Cross-Functional Exposure: Gain deeper insights into product strategy, go-to-market planning, and sales enablement through close collaboration with Product Marketing and Growth teams.

• Industry Influence: Contribute to the visual language of a leading AI-native legal tech company, potentially setting trends in the industry.

• Career Progression: Potential to move into a Lead Brand Designer role, Art Director position, or transition into a more strategic Brand Manager role within a rapidly scaling organization.

📝 Enhancement Note: The "Senior" title, combined with the emphasis on ownership and impact, suggests that candidates are expected to be proactive in their career development and contribute significantly to the company's growth. The role offers a clear path for specialization and leadership within a high-growth tech environment.

🌐 Work Environment

Office Type: On-site in Stockholm, Sweden. This implies a traditional office setting conducive to collaboration and team interaction.

Office Location(s): Stockholm, Sweden. This location offers access to a vibrant tech and design community.

Workspace Context:

• Collaborative Environment: The role requires close, daily interaction with Product Marketing, Copywriters, Web Designers, and a Project Manager, fostering a dynamic and interactive workspace.

• Tools & Technology: Access to modern design software and a strong emphasis on AI tools will be integral to the daily workflow.

• Team Interaction: Frequent opportunities for brainstorming, feedback sessions, and project reviews with the Brand team and cross-functional partners. The culture values direct, ego-free feedback.

Work Schedule: The standard working hours are approximately 40 per week. The company culture emphasizes "outcomes over intentions" and "lean in," suggesting that while a standard schedule exists, performance and impact are prioritized, potentially allowing for some flexibility for high performers who manage their time effectively to meet project deadlines.

📝 Enhancement Note: The on-site requirement in Stockholm suggests a preference for in-person collaboration, crucial for creative roles. The emphasis on AI tools indicates a modern and technologically advanced workspace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation: A key stage will likely involve presenting a curated selection of work from the portfolio, focusing on product marketing visuals, shoots, and decks. Candidates should be prepared to discuss their process, creative rationale, and impact.

• Skills Assessment/Case Study: A practical exercise or case study might be given to assess design thinking, problem-solving, and ability to execute within brand guidelines and time constraints. This could involve designing a key visual or an element of a sales deck.

• Cross-Functional Interviews: Meetings with Product Marketing, Copywriters, Web Designers, and potentially the Project Manager to evaluate collaboration style, communication skills, and cultural fit.

• Hiring Manager/Leadership Interview: Discussion with the hiring manager or a senior leader to assess strategic thinking, leadership potential, and alignment with Legora's company values.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your ability to design for product marketing, including key visuals, decks, and photo/video production. Highlight projects with clear objectives and measurable results.

• Tell a Story: For each project, clearly articulate the brief, your role, the creative process, challenges faced, solutions implemented (including AI tool usage), and the final outcome/impact.

• Showcase Craft & Concept: Demonstrate a strong eye for detail, typography, layout, and a clear understanding of visual hierarchy. Highlight original concepts and how they effectively communicate product value.

• Explain AI Integration: Be ready to specifically detail how you used AI tools in your workflow for each relevant project, explaining the benefits and how you maintained quality.

• Prepare for Production Discussion: Be ready to discuss your experience managing photo/video shoots, including creative direction, logistics, and working with external partners.

• Brand Alignment: Show how your work aligns with or could evolve the existing brand system.

Challenge Preparation:

• Understand Legora's Product: Research Legora's AI platform for legal professionals. Understand its core value proposition and target audience.

• Analyze Product Marketing: Look at examples of how B2B SaaS companies market their products. Consider common visual themes and communication strategies.

• Practice Articulating Process: Be ready to walk through your design process clearly and concisely, emphasizing problem-solving and collaboration.

• Develop a "Point of View": Prepare to articulate your creative vision and how you would approach designing for a product like Legora's.

📝 Enhancement Note: The interview process is heavily weighted towards portfolio demonstration and practical application of design skills within a product marketing context. Candidates should be prepared to articulate their process, demonstrate their creative point of view, and explain their use of AI tools.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign) is standard. Figma or Sketch are highly likely for UI/UX and collaborative design.

• AI Design Tools: Proficiency with AI-powered design tools for ideation, image generation, content creation, and workflow acceleration (e.g., Midjourney, DALL-E, Adobe Firefly, or specialized AI design assistants).

• Prototyping/Collaboration: Figma, Sketch, or similar for collaborative design and potentially basic prototyping.

Analytics & Reporting:

• While not a direct responsibility, understanding how design impacts metrics (e.g., click-through rates on visuals, engagement with decks) is beneficial. Familiarity with analytics platforms like Google Analytics or internal product analytics tools may be helpful for context. CRM & Automation:

• Familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms is not directly required but provides context for sales enablement materials.

📝 Enhancement Note: The emphasis on AI-native tools is paramount. Candidates should be prepared to discuss their experience and proficiency with current AI design technologies. Standard industry-standard design software is assumed.

👥 Team Culture & Values

Operations Values:

• Lean In: Take initiative, ownership, and drive for results. Be proactive in identifying needs and opportunities.

• Fight for Excellence: Maintain high standards in craft, execution, and feedback. Strive for precision and quality in all outputs.

• Grow Together: Embrace continuous learning, collaboration, and mutual support. Contribute to the team's and company's collective success.

• Mission Before Ego: Prioritize the company's mission and customer needs over personal accolades.

• Everyone Contributes: Value the input and contributions of all team members, regardless of title.

Collaboration Style:

• Cross-functional Integration: Strong emphasis on working collaboratively with Product Marketing, Copy, Web Design, and Project Management to create cohesive product narratives.

• Direct & Ego-Free Feedback: Openness to giving and receiving constructive feedback to improve work and processes.

• Process-Oriented: While focused on craft, there's an expectation of managing projects efficiently, working alongside a Project Manager to keep things moving.

• Knowledge Sharing: Implicit in "Grow Together," suggesting a culture where insights and best practices are shared within the team.

📝 Enhancement Note: Legora's culture is clearly defined by its core values, which emphasize proactivity, high performance, and a collaborative, mission-driven approach. These values are directly applicable to how the Senior Brand Designer will operate within the team and with stakeholders.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Craft: The need to deliver high-quality work quickly in a fast-paced, high-growth environment.

• Translating Complex Tech: Effectively visualizing and communicating the intricacies of an AI-native legal tech platform to a target audience.

• Maintaining Brand Consistency: Ensuring all product marketing visuals align with the broader brand system while still being distinct and impactful.

• Integrating AI Seamlessly: Effectively leveraging AI tools without compromising creative integrity or quality, and staying ahead of rapid AI advancements.

• Managing Stakeholder Expectations: Collaborating with diverse teams (Product Marketing, Sales) who may have different priorities and creative visions.

Learning & Development Opportunities:

• AI Design Mastery: Become a leader in applying cutting-edge AI tools to brand and product marketing design.

• Product Marketing Acumen: Develop a deep understanding of product marketing strategies, go-to-market plans, and sales enablement tactics.

• Creative Leadership: Opportunity to shape the visual direction of product marketing and potentially influence broader brand initiatives.

• Industry Expertise: Gain specialized knowledge in the legal tech sector and its unique design challenges.

• High-Growth Environment Experience: Learn how to scale design operations and brand impact within a rapidly expanding company.

📝 Enhancement Note: The challenges are inherent to a senior role in a fast-paced tech company, requiring adaptability and strategic thinking. The growth opportunities are significant, offering a chance to become a specialist in a niche but rapidly growing field and to influence brand direction.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a time you had to translate a complex technical product into a compelling visual story. What was your process, and what were the results?" (Focus on process, problem-solving, and impact.)

• "How do you approach balancing creative ambition with tight deadlines and the need for speed in a high-growth tech environment?" (Demonstrate efficiency, prioritization, and strategic compromise.)

• "Describe your experience using AI tools in your design workflow. Can you walk me through a specific project where AI significantly improved your process or output?" (Be ready with concrete examples and quantifiable benefits.)

• "How do you ensure brand consistency across various product marketing touchpoints, especially when collaborating with different teams and external partners?" (Highlight process, communication, and understanding of brand systems.) Company & Culture Questions:

• "What excites you about Legora's mission and its position in the legal tech industry?" (Show genuine interest and research.)

• "How do you embody the Legora values of 'Lean In,' 'Fight for Excellence,' and 'Grow Together' in your work?" (Provide specific behavioral examples.)

• "Describe your ideal collaboration with a Product Marketing Manager and a Copywriter. How do you ensure effective synergy?" (Showcase cross-functional collaboration skills.) Portfolio Presentation Strategy:

• Structure: Begin with an overview of Legora and the role, then present 3-5 key projects. For each project: state the objective, your role, the challenge, your creative solution (including AI use), the execution process (shoots, decks), and the impact/outcome.

• Highlight AI: Explicitly call out where and how AI tools were used, explaining the value they added (e.g., faster ideation, enhanced asset generation, iterative exploration).

• Focus on Product Marketing: Emphasize visuals that directly support product launches, features, or sales enablement.

• Demonstrate Craft: Speak to your design choices regarding layout, typography, color, and imagery.

• Be Ready for Q&A: Anticipate questions about your process, creative decisions, and how you handle feedback.

📝 Enhancement Note: Preparation should focus on demonstrating not just design skill, but also strategic thinking, understanding of product marketing, and a proactive approach to leveraging new technologies like AI within a high-performance culture.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Ashby.

• Portfolio Customization: Ensure your portfolio prominently features projects that align with product marketing visual design, key visuals, deck design, and photo/video production. Highlight any case studies demonstrating the use of AI tools in your workflow.

• Resume Optimization: Tailor your resume to emphasize your 5-8+ years of experience in brand or product design within Tech/SaaS, your proficiency with AI design tools, and your experience managing production shoots. Use keywords like "Product Marketing Design," "Key Visuals," "Sales Enablement," and "AI-Native Design."

• Interview Preparation: Practice presenting your portfolio, focusing on articulating your creative process, the impact of your work, and your strategic approach to design challenges. Prepare to discuss how you embody Legora's company values.

• Company Research: Thoroughly research Legora's product, mission, and recent news. Understand their target audience and how their AI-native approach differentiates them. This will enable you to speak knowledgeably about the role and company during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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