Senior Brand Designer (Hybrid- NYC)

📍 Job Overview

Job Title: Senior Brand Designer

Company: Broadridge

Location: New York, NY, United States

Job Type: Full time

Category: Marketing Operations / Brand Operations / Creative Operations

Date Posted: 2026-08-25

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• This role is central to enhancing Broadridge's brand presence through the strategic design and implementation of scalable, reusable content systems and brand assets.

• It involves a strong focus on operationalizing brand guidelines into practical design frameworks, thereby improving efficiency and consistency across all digital touchpoints.

• The position requires a deep understanding of design systems, component libraries, and the application of AI and automation to accelerate creative workflows and content generation.

• Success in this role hinges on delivering exceptional design craft while simultaneously driving operational excellence and innovation within the creative process.

📝 Enhancement Note: While the job title is "Senior Brand Designer," the description heavily emphasizes operationalizing brand assets, design systems, and leveraging automation. This suggests a strong overlap with "Creative Operations" or "Brand Operations" functions, focusing on the efficiency and scalability of creative output rather than purely individual design execution. This role is ideal for a designer who thinks systematically and operationally.

📈 Primary Responsibilities

• Design and develop world-class visual assets and modular content systems for marketing initiatives across web, campaigns, email, social media, and emerging digital channels.

• Create and maintain scalable patterns, reusable components, and comprehensive content frameworks that form the backbone of Broadridge's digital experiences.

• Actively contribute to the evolution and maintenance of Broadridge's design system, including component libraries, templates, variables, and design tokens, along with thorough supporting documentation.

• Collaborate closely with development teams to ensure seamless and accurate implementation of designs, bridging the gap between creative vision and technical execution.

• Identify and implement improvements to creative workflows and content generation processes by leveraging reusable templates, AI-assisted tools, and scalable design practices to enhance team velocity and output quality.

• Independently manage design projects from concept to completion, demonstrating strong organizational skills and proactive problem-solving, while fostering effective collaboration across diverse cross-functional teams.

📝 Enhancement Note: The responsibilities highlight a blend of creative output and process enhancement. The emphasis on "scalable patterns," "reusable components," "content frameworks," and "improving creative workflows" points to a role that is as much about building efficient systems as it is about producing individual design pieces. This is a key differentiator for operations-minded candidates.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communication, or a closely related field.

Experience: 5-8+ years of progressive experience in graphic design, with a significant focus on brand development, marketing collateral, and design systems, preferably within an in-house marketing organization, agency, or a comparable professional environment.

Required Skills:

• Exceptional visual design skills with a keen eye for typography, layout, composition, and brand consistency.

• Proven experience in designing, maintaining, and evolving comprehensive design systems, including component libraries, style guides, and design tokens.

• Advanced proficiency in Figma, specifically leveraging its advanced features such as Auto Layout, Variables, Components, Design Tokens, Libraries, and Prototyping for efficient and scalable design workflows.

• Demonstrable experience incorporating AI-assisted tools and creative automation technologies to accelerate design processes, content creation, and production workflows.

• Strong understanding of B2B tech marketing principles and best practices, with an advantage for experience in a global or regional marketing context.

• Excellent project management capabilities, with the ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in a fast-paced environment.

• Superior communication and collaboration skills, with the ability to articulate design rationale and work effectively with diverse stakeholders, including marketing, product, and development teams.

• Commitment to continuous learning and professional development, staying abreast of emerging design trends, technologies, and operational best practices. Preferred Skills:

• Experience with tokenization concepts and their application in design systems.

• Familiarity with emerging channels and technologies relevant to fintech and digital marketing.

• Understanding of global/regional B2B tech marketing nuances.

📝 Enhancement Note: The explicit mention of Figma's advanced features (Auto Layout, Variables, Design Tokens, Libraries) and AI-assisted tools is critical. Candidates should be prepared to showcase how they've utilized these to build scalable systems and improve operational efficiency in their portfolio. This goes beyond standard design tool proficiency to operational application.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive online portfolio is mandatory, showcasing a strong track record in brand design, marketing campaign execution, and the strategic application of AI-assisted design tools.

• The portfolio must demonstrate expertise in designing, implementing, and maintaining robust design systems, including examples of component libraries, style guides, and the operationalization of design tokens.

• Include case studies that highlight how you've leveraged automation and AI to improve creative workflows, accelerate content generation, and enhance overall team efficiency and output quality.

• Showcase examples of projects where you've developed scalable patterns and reusable content frameworks that have demonstrably improved clarity, engagement, and conversion rates for digital experiences. Process Documentation:

• Provide evidence of experience in documenting design system components, standards, and workflows, ensuring clarity and accessibility for cross-functional teams.

• Detail your approach to collaborating with developers for seamless implementation, including any processes for handoff, feedback loops, and iterative refinement.

• Illustrate your methods for measuring the impact and effectiveness of design system implementations and process improvements, focusing on metrics related to efficiency, consistency, and user engagement.

📝 Enhancement Note: This section is crucial for operations-focused candidates. The portfolio should not just be a showcase of aesthetic work but a demonstration of systematic thinking, process improvement, and quantifiable impact. Emphasize case studies that detail the "before and after" of implementing a system or automation, with clear metrics.

💵 Compensation & Benefits

Salary Range: $110,000.00 - $130,000.00 annually.

Benefits:

• Bonus Eligibility: The role is eligible for bonus compensation, reflecting performance-based incentives.

• Comprehensive Benefit Offerings: Access to a robust package of benefits, detailed at www.broadridgebenefits.com, which typically includes health insurance, retirement plans, paid time off, and other employee wellness programs.

Working Hours: 40 hours per week, aligned with U.S. Eastern Time business hours, supporting a hybrid work arrangement.

📝 Enhancement Note: The salary range provided is a strong benchmark for a Senior Brand Designer role in NYC with a focus on design systems and operational efficiency. Candidates should research comparable roles in the New York market to assess competitiveness. The bonus eligibility adds another layer to the total compensation structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (Fintech), specializing in technology-driven solutions for investing, corporate governance, and communications. Broadridge operates within a dynamic and rapidly evolving sector.

Company Size: Over 15,000 associates globally, indicating a large, established organization with significant resources and complex operational structures.

Founded: Broadridge was founded with a history that contributes to its established presence in the fintech industry, suggesting a culture that balances innovation with stability.

Team Structure:

• The role is part of an award-winning team, likely comprising a mix of brand strategists, designers, content creators, and potentially operations specialists focused on creative production and delivery.

• The reporting structure will likely place the Senior Brand Designer under a Creative Director, Head of Brand, or a Marketing Operations lead, with significant collaboration expected across marketing, product, and engineering departments.

• Cross-functional collaboration is a cornerstone, requiring the designer to work closely with marketers to understand campaign needs, strategists to align with brand direction, and developers to ensure seamless technical implementation. Methodology:

• Data Analysis & Insights: Emphasis on using data to inform design decisions, measure campaign effectiveness, and identify areas for process optimization.

• Workflow Planning & Optimization: A core aspect of this role involves designing and refining workflows to improve efficiency, scalability, and quality in creative production.

• Automation & Efficiency: Proactive adoption of AI and automation tools to streamline repetitive tasks, accelerate content creation, and empower the team to focus on higher-value strategic work.

Company Website: https://www.broadridge.com/

📝 Enhancement Note: Broadridge's positioning as a "global financial technology leader" and a "Great Place to Work®" suggests a culture that values both high performance and employee well-being. The emphasis on "fintech, tokenization, and AI" indicates a forward-thinking environment where operational efficiency and technological adoption are key drivers.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role. It signifies a level of expertise where the designer is expected to operate with significant autonomy, mentor junior team members, and drive strategic initiatives within the brand operations domain. The focus on systems, automation, and process improvement indicates a pathway beyond traditional design execution.

Reporting Structure: The Senior Brand Designer will likely report to a Creative Director, Brand Manager, or Head of Marketing Operations, with direct collaboration across marketing, product, and technology teams. This structure allows for exposure to various business functions and strategic decision-making.

Operations Impact: The role has a direct impact on revenue by improving the clarity, engagement, and conversion rates of marketing materials through optimized design systems and efficient creative processes. By building scalable assets and workflows, the designer enables faster go-to-market strategies and more impactful brand communication.

Growth Opportunities:

• Operations Specialization: Potential to grow into a dedicated Design Systems Manager, Brand Operations Lead, or Creative Operations Specialist role, focusing on scaling creative processes and technology.

• Skill Development: Opportunities to deepen expertise in AI-assisted design tools, automation technologies, and advanced Figma capabilities, becoming a subject matter expert in creative technology and efficiency.

• Leadership Potential: With proven ability to drive process improvements and manage projects, there's a pathway to team lead or management positions within the creative or marketing operations functions, guiding strategy and mentoring teams.

📝 Enhancement Note: The "Senior" title, coupled with the emphasis on systems, automation, and process improvement, suggests this role is a stepping stone into specialized operations leadership. Candidates looking to transition from pure design to a more strategic, operational function will find significant growth potential here.

🌐 Work Environment

Office Type: Hybrid role, requiring assigned days in a Broadridge office in New York, NY, while allowing for remote work flexibility. This blend aims to foster in-person collaboration and team cohesion while providing work-life balance.

Office Location(s): New York, NY. Specific office details and hybrid schedule expectations (e.g., number of days in office per week) would be clarified during the interview process.

Workspace Context:

• The workspace is designed to foster collaboration, encouraging interaction with marketers, strategists, and developers to ensure brand consistency and operational efficiency across projects.

• Access to relevant operations tools and technology is implied, with a strong emphasis on Figma and potential integration with AI tools for creative workflows.

• Opportunities for team interaction are high, given the collaborative nature of building and maintaining design systems and supporting marketing initiatives.

Work Schedule: The standard work schedule is Monday through Friday, aligning with U.S. Eastern Time business hours. This ensures effective communication and collaboration with teams and stakeholders operating within this time zone.

📝 Enhancement Note: The hybrid nature of the role is a key aspect. Candidates should consider their comfort level with balancing in-office collaboration with remote work, and how they can best contribute to both team synergy and individual productivity in this model.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience with design systems, and proficiency in Figma.

• Portfolio Presentation & Case Study: Expect to present your portfolio, focusing on specific projects that demonstrate your ability to design scalable systems, implement automation, and drive operational efficiency. Prepare detailed case studies that articulate the problem, your solution (especially the system/automation aspect), and the measurable impact.

• Technical & Operational Assessment: This may involve scenario-based questions testing your problem-solving skills related to design system challenges, workflow optimization, and AI integration. You might also be asked to discuss your approach to collaborating with developers and managing projects independently.

• Team & Culture Fit: Interviews with potential team members and hiring managers to evaluate your collaboration style, communication skills, and alignment with Broadridge's culture of high performance, continuous learning, and empowerment.

Portfolio Review Tips:

• Highlight Systems & Automation: Dedicate significant space to projects showcasing your work on design systems, component libraries, and any instances where you've used AI or automation to improve creative processes. Quantify the impact wherever possible (e.g., "Reduced design time by X%", "Increased content consistency by Y%").

• Process Over Product: For each case study, clearly outline the operational challenges you addressed, the systematic approach you took, and the resulting efficiencies or improvements. Show how you achieved the outcome, not just what the outcome was.

• Figma Proficiency: Be ready to discuss your advanced Figma skills (Auto Layout, Variables, Design Tokens) and how you've used them to build robust, maintainable systems.

• Strategic Thinking: Articulate your understanding of how design operations and efficient creative processes contribute to broader business objectives and revenue growth.

Challenge Preparation:

• Be prepared for potential design challenges that might involve evaluating an existing system, proposing improvements to a workflow, or demonstrating how you would leverage AI for a specific marketing task.

• Practice articulating your thought process clearly and concisely, demonstrating how you approach problem-solving from an operational and systematic perspective.

• Prepare to discuss how you would manage stakeholder expectations and communicate complex operational concepts to non-design audiences.

📝 Enhancement Note: The emphasis on portfolio review and case studies that highlight systems and automation is paramount. Candidates should curate their portfolios specifically to demonstrate these operational capabilities, not just their aesthetic design talent. This is where the distinction between a standard designer and a senior, operations-minded designer will be made.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Advanced proficiency required, including Auto Layout, Variables, Components, Design Tokens, Libraries, and Prototyping. This is the core tool for design system development and collaborative design.

• AI-Assisted Design Tools: Experience with or a strong willingness to learn and integrate AI tools for accelerating creative workflows, content generation, and production tasks. Specific tools may vary but the concept of leveraging AI for efficiency is key.

• Project Management Software: Proficiency in tools like Jira, Asana, Trello, or similar platforms for managing projects, tracking progress, and collaborating with cross-functional teams.

Analytics & Reporting:

• Familiarity with web analytics tools (e.g., Google Analytics) to understand user behavior and measure the impact of design on digital experiences.

• Experience with reporting dashboards (e.g., Tableau, Power BI, or internal Broadridge tools) to visualize design system adoption, performance, and efficiency metrics. CRM & Automation:

• Understanding of how design assets integrate with CRM systems and marketing automation platforms, even if direct hands-on experience isn't required.

• Awareness of marketing automation workflows and how templated designs and content frameworks can streamline campaign execution.

📝 Enhancement Note: The explicit mention of Figma's advanced features and AI tools is critical. Candidates should be prepared to discuss their practical application in building and maintaining design systems and improving creative operations. This is a direct indicator of the operational focus of the role.

👥 Team Culture & Values

Operations Values:

• Empowerment & High Performance: A culture that encourages individuals to achieve their highest potential and empowers them to take ownership of their work, driving both personal and organizational success.

• Collaboration & Diversity: A strong emphasis on working together across diverse teams and backgrounds, valuing unique perspectives to foster innovation and build a truly inclusive environment.

• Continuous Learning & Curiosity: A commitment to staying at the forefront of fintech, tokenization, and AI, encouraging constant learning, experimentation, and knowledge sharing within the team.

• Efficiency & Excellence: A drive for operational excellence, seeking out ways to improve processes, automate repetitive tasks, and deliver high-quality work with speed and accuracy.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative environment where the Senior Brand Designer actively partners with marketing strategists, content creators, product managers, and developers to ensure cohesive and efficient execution of brand initiatives.

• Process-Oriented Feedback: An open culture for sharing feedback on design systems, workflows, and creative processes, fostering a continuous improvement mindset.

• Knowledge Sharing: A willingness to share expertise, best practices, and learnings, particularly around design systems, automation, and efficient creative techniques, to elevate the entire team.

📝 Enhancement Note: The company's stated values of empowerment, high performance, and continuous learning, combined with the role's focus on operational efficiency and innovation, suggest a dynamic and challenging work environment. Candidates should be prepared to demonstrate how their work style and values align with these principles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Craft and Operations: Effectively managing the dual demands of creating exceptional design and building/maintaining scalable, efficient operational systems for brand assets and workflows.

• Adoption of New Technologies: Staying ahead of the curve with AI and automation tools, integrating them seamlessly into existing workflows without compromising quality or team adoption.

• Cross-Functional Alignment: Navigating the complexities of stakeholder needs and technical constraints across various departments to ensure design systems and brand assets meet diverse requirements.

• Scaling Brand Consistency: Maintaining a strong, consistent brand identity across a wide range of digital touchpoints and evolving market demands within a large, global organization.

Learning & Development Opportunities:

• Advanced Design Systems Training: Opportunities to deepen expertise in best practices for design system architecture, governance, and implementation at scale.

• AI & Automation Workshops: Access to training and resources for exploring and implementing cutting-edge AI tools and automation techniques in creative workflows.

• Fintech Industry Insights: Gaining a deeper understanding of the financial technology landscape, its unique communication challenges, and emerging design trends within the sector.

• Mentorship and Leadership Development: Potential for mentorship from senior leaders and opportunities to develop leadership skills through project ownership and team collaboration.

📝 Enhancement Note: The challenges outlined are typical for senior roles focused on operationalizing creative functions. Candidates should be prepared to discuss how they've overcome similar hurdles and how they view these as opportunities for growth and innovation.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing and maintaining a design system. What are the key components and how do you ensure adoption across teams?" (Focus on process, documentation, and adoption strategies)

• "How have you leveraged AI or automation in your past design roles to improve efficiency or accelerate creative workflows? Provide a specific example." (Be ready with a detailed case study demonstrating operational impact)

• "Imagine we need to launch a new digital campaign quickly. How would you use your design system and reusable assets to ensure speed and consistency?" (Demonstrate practical application of systems thinking) Company & Culture Questions:

• "What excites you about Broadridge's position in the fintech industry, and how do you see your role contributing to that?" (Show research and alignment with company mission)

• "How do you approach collaboration with developers and marketers? Can you give an example of a time you had to navigate differing opinions on a project?" (Highlight communication and teamwork skills)

• "How do you stay current with design trends, new technologies like AI, and operational best practices in the design field?" (Demonstrate a commitment to continuous learning) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the business problem, your role, the operational challenge you solved (e.g., lack of consistency, slow production), your systematic solution (design system, automation), and the quantifiable results (efficiency gains, improved engagement).

• Emphasize Operational Impact: Don't just show pretty pictures. Explain the why and how behind your design choices, focusing on how they contribute to efficiency, scalability, and business objectives. Highlight your Figma expertise and AI/automation applications.

• Be Ready for Deep Dives: Anticipate questions about your specific Figma techniques, your process for creating design tokens, how you managed stakeholder feedback, and your strategies for driving adoption of your systems.

📝 Enhancement Note: Interview preparation should strongly emphasize the operational aspects of the role. Candidates should prepare to discuss their systematic approach, their experience with design systems as operational tools, and their proficiency with technologies that drive efficiency, such as Figma's advanced features and AI.

📌 Application Steps

To apply for this operations-centric design position:

• Submit your application through the provided link on the Broadridge careers portal.

• Tailor Your Resume: Optimize your resume to highlight keywords related to design systems, creative operations, brand operations, Figma proficiency (Auto Layout, Variables, Design Tokens), AI-assisted design, and process optimization. Quantify achievements with metrics wherever possible.

• Curate Your Portfolio: Ensure your online portfolio prominently features projects demonstrating your expertise in design systems, scalable component design, and the application of AI/automation for workflow efficiency. Include detailed case studies that articulate the operational problems you solved and the resulting business impact.

• Prepare Your Narrative: Practice a concise and compelling overview of your experience, focusing on your ability to operate at the intersection of design craft and operational excellence. Be ready to discuss your portfolio projects in detail, emphasizing systematic approaches and measurable outcomes.

• Research Broadridge: Gain a strong understanding of Broadridge's business, its position in the fintech industry, and its commitment to innovation and employee empowerment. This will help you tailor your answers and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.