Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Tiny Giants Talent

Location: New York City, New York

Job Type: Full-Time

Category: Brand Design / Marketing Design

Date Posted: 2026-07-24

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the design and execution of marketing and communications materials across print, digital, and video platforms to enhance company market presence.

• Lead comprehensive brand identity design initiatives, from initial strategy and naming through to final delivery, encompassing web, advertising, and film.

• Drive client relationship growth and account development by collaborating closely with account management and leadership on creative direction and client goals.

• Oversee the entire lifecycle of photo and video shoots, from conceptualization to final production, ensuring alignment with brand strategy.

• Play a key role in designing internal tools and templates to streamline operational efficiency and brand consistency.

📝 Enhancement Note: While the job title is "Senior Brand Designer," the responsibilities clearly indicate a hybrid role blending core Brand Design with significant Marketing Design and client-facing responsibilities, suggesting a strong GTM (Go-To-Market) operational component. The emphasis on client relationships and account growth points to a need for strategic thinking beyond pure design execution.

📈 Primary Responsibilities

• Develop and execute marketing and communications design strategies across various channels, including print, email, social media, and video, to elevate the company's brand and market presence.

• Design and present high-impact new business presentations, proposals, and other critical client-facing materials, collaborating closely with leadership.

• Lead end-to-end brand identity development, encompassing strategy, naming, visual identity systems, web presence, advertising campaigns, and film production.

• Manage and direct photo and video shoots, from concept development and art direction to production and post-production, ensuring creative vision and brand integrity.

• Cultivate and maintain strong client relationships, working collaboratively with account management teams to understand client objectives and drive creative solutions that foster account growth.

• Design and implement internal tools, templates, and brand assets to ensure consistency and efficiency across all company communications and operations.

• Provide creative leadership and hands-on design execution for 360° branding programs, demonstrating a refined aesthetic and exceptional attention to detail.

📝 Enhancement Note: The responsibilities are structured to reflect a senior-level role that demands both strategic leadership and hands-on execution. The emphasis on client-facing activities and account growth suggests that candidates should highlight experience in consultative design and business development within a creative agency context.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for a Senior Brand Designer role. Equivalent practical experience will also be considered.

Experience: 5–8 years of progressive experience in designing high-caliber brand identities and integrated marketing campaigns, with a proven track record of successful project delivery.

Required Skills:

• Expertise in brand identity design, from strategy development and naming to visual system creation and final execution.

• Proven experience in marketing and communications design, including print, digital, social media, and video content creation.

• Strong command of typography, photography, film, and digital design principles.

• Demonstrated ability to lead and manage multiple design projects simultaneously in a fast-paced, collaborative environment.

• Exceptional attention to detail and a refined aesthetic sensibility across all design outputs.

• Confident and persuasive communication and presentation skills, capable of articulating design concepts and strategies to diverse stakeholders.

• Proficiency in Keynote, Figma, and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Experience with AI design tools for creative exploration and execution. Preferred Skills:

• Experience with After Effects for motion graphics and video post-production.

• Familiarity with web design principles and user interface (UI) design.

• Experience in art direction for photo and video shoots.

• Background in agency environments, with a strong understanding of client service and account management dynamics.

• Experience in developing internal tools and templates for operational efficiency.

📝 Enhancement Note: The required skills list is comprehensive. Candidates should be prepared to demonstrate proficiency in all listed software. The "AI design tools" requirement indicates a need for adaptability and openness to emerging technologies in the design workflow.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of high-caliber brand identity projects, showcasing the full design process from strategy and conceptualization to final deliverables.

• Examples of integrated marketing and communications campaigns, demonstrating versatility across print, digital, social media, and video platforms.

• Case studies that highlight your role in client-facing moments, including new business presentations and proposals, emphasizing strategic thinking and communication.

• Visual evidence of strong craft and refined aesthetic across typography, photography, and overall design execution.

• Demonstrations of experience with AI design tools and their application within the design process. Process Documentation:

• Clearly articulate the design process used for key projects, including research methodologies, ideation techniques, and iterative refinement stages.

• Showcase how you translated client goals and business objectives into effective creative strategies and design solutions.

• Detail your approach to art direction for photo and video shoots, from concept to execution.

• Illustrate how you managed multiple projects concurrently, demonstrating organizational skills and efficient workflow management.

📝 Enhancement Note: For a Senior Brand Designer role, the portfolio is paramount. It should not only display aesthetic quality but also strategic thinking, process rigor, and the ability to articulate the "why" behind design decisions, particularly in client-facing scenarios.

💵 Compensation & Benefits

Salary Range: $85,000 - $110,000 per year, commensurate with experience.

Benefits:

• Health, Dental, and Vision Insurance: Comprehensive coverage for employee well-being.

• Paid Time Off: Generous vacation, sick leave, and holidays to promote work-life balance.

• Professional Development: Opportunities for ongoing learning, workshops, and conference attendance.

• Collaborative Work Environment: Access to a creative and supportive studio space.

• Potential for Growth: Opportunities to advance within the company and take on more responsibility.

• [Specific benefits for hybrid work arrangements, e.g., home office stipend, flexible scheduling options]

Working Hours: 40 hours per week, with a hybrid work arrangement.

📝 Enhancement Note: The salary range provided is a good baseline for a Senior Brand Designer in New York City. Benefits are standard for the industry; candidates should inquire about specific details during the interview process, especially regarding professional development and hybrid work support.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staffing & Recruitment (specifically for creative talent). This means Tiny Giants Talent operates at the intersection of creative services and talent management, likely valuing creativity, strategic thinking, and strong client relationships.

Company Size: The description doesn't specify but the nature of a talent agency suggests a dynamic, potentially fast-paced environment where collaboration and agile operations are key.

Founded: The founding date is not provided.

Team Structure:

• The role reports into a design leadership position, likely a Creative Director or Head of Design.

• Close collaboration with account management teams is expected for client success.

• Interaction with other designers, strategists, and potentially talent acquisition specialists.

• A hybrid work environment implies a need for structured communication and collaboration tools. Methodology:

• Emphasis on a data-informed approach to design strategy, especially in marketing and client presentations.

• Iterative design processes, allowing for feedback and refinement from leadership and clients.

• Utilization of modern design tools and technologies, including AI, to enhance creativity and efficiency.

• A client-centric approach, prioritizing understanding and meeting client needs to drive account growth.

Company Website: tinygiantstalent.com

📝 Enhancement Note: Understanding that Tiny Giants Talent is a talent agency is crucial. This context shapes the company culture, emphasizing client service, creative excellence, and a deep understanding of the creative industry from both a talent and client perspective.

📈 Career & Growth Analysis

Operations Career Level: Senior Brand Designer. This level signifies a move beyond execution to strategic contribution, project leadership, and client interaction. It requires a blend of strong creative craft and business acumen.

Reporting Structure: Typically reports to a Creative Director or Head of Design, with direct collaboration with Account Managers and potentially leadership on client strategy.

Operations Impact: The role directly impacts the company's market presence through its marketing and communications efforts. For clients, the designer's work is instrumental in shaping their brand identity and market perception, directly influencing their business outcomes and relationship with Tiny Giants Talent.

Growth Opportunities:

• Transition to Creative Director or similar leadership roles within the design department.

• Specialize in specific areas like brand strategy, art direction, or digital experience design.

• Develop stronger client relationship management skills, potentially leading to account management or business development roles within the creative services sector.

• Become a subject matter expert in emerging design technologies, such as advanced AI design applications.

📝 Enhancement Note: The growth path for a Senior Brand Designer in a talent agency can be diverse. It can lead to increased creative leadership, specialization, or a pivot towards client-facing business roles, leveraging design expertise.

🌐 Work Environment

Office Type: The role is described as Hybrid, suggesting a combination of remote work and in-office presence. The company likely maintains a physical office space in New York City for collaborative work, client meetings, and team interaction.

Office Location(s): New York City, New York. Specific office details will need to be confirmed.

Workspace Context:

• The hybrid model requires effective use of remote collaboration tools and self-discipline for focused work.

• In-office days will likely be structured around collaborative sessions, team meetings, client presentations, and hands-on design work.

• Access to a professional studio environment equipped with necessary design technology and resources.

• Opportunities for informal and formal interactions with colleagues, fostering a creative and supportive atmosphere.

Work Schedule: Standard 40-hour work week, with the flexibility afforded by a hybrid arrangement. Emphasis on meeting project deadlines and client commitments.

📝 Enhancement Note: A hybrid work environment in NYC necessitates strong organizational skills and the ability to manage time effectively between remote and in-office responsibilities. Candidates should be prepared to discuss their approach to hybrid work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with role requirements.

• Portfolio Presentation: Candidates will likely present their portfolio, discussing key projects, design process, strategic thinking, and client collaboration. Be prepared to articulate your role and contributions clearly.

• Skills Assessment/Design Challenge: A potential design exercise or case study to evaluate practical design skills, problem-solving abilities, and approach to creative briefs.

• Team/Leadership Interviews: Meetings with hiring managers and potential team members to assess cultural fit, communication style, and leadership potential.

Portfolio Review Tips:

• Curate your best work, ensuring it directly addresses the requirements of a Senior Brand Designer with marketing and client-facing components.

• For each project, clearly articulate the brief, your strategic approach, the challenges faced, your specific contributions, and the measurable outcomes or impact.

• Be ready to discuss your experience with AI design tools and how you integrate them into your workflow.

• Highlight projects that demonstrate strong brand identity development, campaign execution, and client relationship building.

• Practice presenting your portfolio concisely and engagingly, focusing on storytelling and impact. Challenge Preparation:

• If a design challenge is given, ensure you understand the brief thoroughly before starting.

• Focus on demonstrating your thought process, problem-solving skills, and ability to deliver a well-reasoned solution within the given timeframe.

• For any presentation component, practice articulating your strategy, design rationale, and potential impact.

📝 Enhancement Note: The interview process will heavily weigh the portfolio. Candidates should prepare to walk through their work with strategic depth, not just visual appeal. The hybrid nature of the role might also be a discussion point regarding collaboration and communication strategies.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (essential for all graphic design tasks).

• Keynote: For creating and delivering compelling presentations and proposals.

• Figma: For collaborative design, prototyping, and UI/UX work.

• AI Design Tools: Proficiency in current AI-powered design applications for concept generation, asset creation, and workflow enhancement.

Analytics & Reporting: While not directly a design tool, understanding how design impacts metrics (e.g., website traffic, conversion rates, campaign engagement) is beneficial. Familiarity with analytics platforms like Google Analytics or similar would be a plus.

CRM & Automation: Experience or familiarity with CRM systems (like Salesforce, HubSpot) and marketing automation platforms could be advantageous for understanding client data and campaign performance.

📝 Enhancement Note: Proficiency in Adobe Creative Suite, Keynote, and Figma is non-negotiable. The explicit mention of "AI design tools" signals a need for candidates to be current with emerging technologies in the design field.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push creative boundaries and explore new design solutions.

• Collaboration: Working effectively within a team and across departments to achieve shared goals.

• Client Focus: Dedication to understanding and exceeding client expectations.

• Excellence & Craftsmanship: Commitment to high-quality work with meticulous attention to detail.

• Adaptability: Embracing new technologies and evolving market demands.

Collaboration Style:

• Open communication and constructive feedback are likely encouraged.

• Cross-functional collaboration with account management, strategy, and other creative disciplines is essential.

• A team that values shared learning and collective problem-solving.

• The hybrid environment necessitates proactive communication and a willingness to adapt collaboration methods.

📝 Enhancement Note: The values reflect a professional creative agency environment. Candidates should be prepared to discuss how they embody these values in their daily work and interactions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing hands-on design execution with strategic leadership and client management responsibilities.

• Adapting to diverse client needs and brand guidelines across multiple projects simultaneously.

• Staying ahead of design trends and rapidly evolving technologies, particularly in AI.

• Navigating the complexities of a hybrid work environment to maintain seamless collaboration and productivity.

• Demonstrating quantifiable impact of design work on client business objectives and account growth. Learning & Development Opportunities:

• Workshops and training on advanced design techniques, new software, and AI tools.

• Opportunities to attend industry conferences and networking events.

• Mentorship from senior creative leaders within the agency.

• Potential for specialized training in areas like brand strategy, art direction, or client relationship management.

📝 Enhancement Note: Candidates should demonstrate an awareness of these challenges and a proactive approach to overcoming them, framing them as opportunities for growth and skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a brand identity project from initial strategy to final delivery. What was your process, and what were the key outcomes?" (Focus on strategy, process, and impact).

• "How do you approach designing marketing materials for a new campaign? Walk us through your process for a specific example." (Highlight campaign strategy, execution, and platform adaptation).

• "Describe your experience managing client relationships and collaborating with account management. How do you ensure client satisfaction and drive account growth through design?" (Emphasize communication, consultation, and business acumen).

• "How do you integrate AI design tools into your workflow? Can you provide an example of how it enhanced your design process or outcome?" (Demonstrate technical adaptability and innovation). Company & Culture Questions:

• "What attracts you to Tiny Giants Talent and this specific role?" (Research the company's work and its position in the talent industry).

• "How do you contribute to a collaborative and creative team environment, especially in a hybrid setting?" (Discuss your communication and teamwork style).

• "How do you stay updated on design trends and new technologies?" (Showcase your commitment to continuous learning). Portfolio Presentation Strategy:

• Structure your presentation logically, starting with an overview of your experience and then diving into 2-3 key projects that best represent your skills for this role.

• For each project, clearly articulate the client's objective, your strategic approach, your specific contributions, the design solutions, and the results achieved.

• Be prepared to discuss your thought process, decision-making, and any challenges you overcame.

• Emphasize how your work aligns with Tiny Giants Talent's values and the requirements of a Senior Brand Designer.

📝 Enhancement Note: Interview preparation should focus on showcasing not just design skills, but also strategic thinking, client management capabilities, and adaptability to new technologies, reflecting the hybrid nature of the role and the agency context.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application via the provided Lever link.

• Portfolio Customization: Ensure your portfolio prominently features examples of high-caliber brand identities, integrated marketing campaigns, and client-facing presentations. Tailor your selection to highlight your strategic thinking and hands-on craft.

• Resume Optimization: Update your resume to clearly articulate your 5-8 years of experience, highlighting achievements in brand development, marketing design, client collaboration, and proficiency with required software (Adobe Creative Suite, Figma, Keynote, AI tools). Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, strategic rationale, and client management experience. Prepare to present your portfolio confidently and address potential design challenges.

• Company Research: Thoroughly research Tiny Giants Talent, their client roster, and their approach to creative talent. Understand their market position and how your skills can contribute to their success and that of their clients.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.