Senior Brand designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Tamatem

Location: Amman, Amman Governorate, Jordan

Job Type: FULL_TIME

Category: Brand Design / Creative Operations

Date Posted: 2026-08-03T13:04:14.727

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Own and evolve the Tamatem masterbrand identity system, acting as the final approver for all brand output across the company.

• Define and expand the brand architecture to strategically position game brands under the masterbrand across various touchpoints.

• Develop scalable design toolkits, templates, and documentation to empower marketing, communications, and game teams to maintain brand consistency.

• Integrate and evaluate AI tools to enhance brand workflows, focusing on measurable impact in speed, volume, or quality of output.

• Drive brand consistency and impact for key company initiatives including investor decks, partner materials, employer branding, and event identities.

📝 Enhancement Note: This role is positioned as a senior individual contributor with significant ownership, requiring strategic thinking and the ability to define and enforce brand standards rather than just execute against them. The emphasis on AI integration and the specific mention of Arabic typography suggest a need for a designer with forward-thinking capabilities and cultural sensitivity within the MENA market.

📈 Primary Responsibilities

• Brand System Ownership: Lead the end-to-end definition and evolution of the Tamatem identity system, including logo, typography, color palettes, mascot design, motion graphics, and tone of voice in design.

• Brand Architecture Development: Establish and maintain a clear brand architecture that defines the relationship between the Tamatem masterbrand and its portfolio of game brands across marketing, app store presence, partner materials, and event branding.

• Cross-Functional Collaboration: Partner closely with People, Comms, Founders, Events, Marketing, User Acquisition (UA), and Game Art teams to ensure consistent brand application across all company initiatives and touchpoints.

• Design Toolkit Creation: Develop and maintain comprehensive design resources such as templates, component libraries, asset kits, and written guidelines to enable non-design teams to adhere to brand standards.

• AI Workflow Integration: Research, evaluate, and implement AI tools and models to optimize brand design workflows, focusing on demonstrable improvements in efficiency and output quality.

• Stakeholder Management: Effectively communicate and defend brand decisions to senior stakeholders, including founders, and manage external partners, agencies, and vendors.

• Project Management: Simultaneously manage multiple high-stakes projects with tight deadlines, ensuring timely delivery of critical brand assets for events and product launches.

• Mentorship: Provide guidance and mentorship to other designers within the organization, fostering a strong design culture and consistent brand execution.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand stewardship and hands-on design execution, with a strong emphasis on scalability and cross-functional enablement. The inclusion of "employer branding" and "internal comms visuals" indicates the brand's role in shaping company culture and talent acquisition.

🎓 Skills & Qualifications

Education: [While no specific degree is listed, a strong portfolio and experience are prioritized. A Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for senior roles.]

Experience:

• Minimum of 5+ years of dedicated experience in brand and identity design, with a proven track record of owning and developing a brand system from inception to maturity.

• Experience in the gaming, entertainment, or digital media industries is considered a significant advantage.

• Demonstrated experience in building brand systems for a portfolio of products rather than a single brand. Required Skills:

• Brand Identity Design: Deep expertise in creating and managing comprehensive brand identity systems, including logo design, typography, color theory, and visual language.

• Brand Architecture: Strong understanding of masterbrand/sub-brand relationships, endorsement models, and naming conventions.

• Typography & Layout: Advanced craft in typography, layout design, grid systems, and visual hierarchy, with specific proficiency in Arabic typography.

• Design Software Proficiency: Mastery of Adobe Creative Suite (Illustrator, Photoshop), Figma, and a working-level ability in After Effects for motion graphics.

• AI Fluency: Demonstrated ability to leverage AI tools within design workflows, with concrete examples of impact on speed, volume, or quality.

• Communication & Judgment: Excellent communication and interpersonal skills, with the ability to articulate brand vision, hold firm on brand standards with senior stakeholders, and adapt when necessary.

• Project Management: Proven ability to manage multiple, high-stakes projects concurrently, meeting critical deadlines for events and product launches.

• Mentorship Capability: Experience in mentoring or coaching junior designers.

Preferred Skills:

• Fluency in Gulf and wider MENA visual culture, understanding what resonates as premium, local, and current.

• Experience in campaign creative development and social media design within an established brand system.

• UI/UX design experience for branded digital products, internal tools, or company websites.

• Motion design or brand animation expertise.

• Bilingual design practice (Arabic + English).

📝 Enhancement Note: The emphasis on "owning a brand system, not just execution" and "demonstrated AI fluency" are key differentiators for this senior role. The preference for MENA visual culture and Arabic typography points to a need for cultural relevance and localization expertise.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing complete brand identity systems from conception to implementation.

• Evidence of how these systems have been applied and maintained across diverse mediums: marketing collateral, print materials, merchandise, event branding, digital platforms, and partner communications.

• Case studies demonstrating the development and management of brand architecture for portfolios of products or sub-brands.

• Examples of how brand guidelines and toolkits were created and utilized by non-design teams.

• Demonstrations of AI integration within design workflows, highlighting specific problem-solving or efficiency gains. Process Documentation:

• Showcase examples of documented brand guidelines, style guides, and asset libraries that facilitate consistent brand application across an organization.

• Illustrate processes for evaluating and integrating new technologies, such as AI tools, into design workflows, including decision-making criteria and implementation strategies.

• Evidence of process optimization within design projects, such as streamlining review cycles or improving asset production efficiency.

📝 Enhancement Note: The portfolio is critical for this role, needing to prove not just design execution but also strategic thinking, system building, and the ability to scale brand impact through documentation and process. AI integration evidence is a specific requirement.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior Brand Designers with 5-10 years of experience in Amman, Jordan, the estimated annual salary range is JOD 25,000 - JOD 40,000. This estimation considers the cost of living in Amman, the demanding nature of the role, and the high level of expertise required.

• Methodology: This estimate is derived from aggregated salary data for similar roles in the MENA region, adjusted for the specific market of Amman, Jordan, and factoring in the seniority and specialized skills (e.g., AI integration, Arabic typography) requested.

Benefits:

• Competitive salary package.

• Comprehensive health insurance coverage.

• Opportunities for professional development and continuous learning in design and AI.

• Potential for involvement in exciting, high-profile projects within the fast-growing MENA gaming market.

• Collaborative and innovative work environment.

• [Specific benefits like paid time off, retirement contributions, or performance bonuses would be detailed here if available.] Working Hours:

• Standard full-time hours are expected, typically around 40 hours per week.

• Flexibility may be available, but the role requires significant commitment to meet project deadlines and collaborate with global teams.

📝 Enhancement Note: The salary range is an estimate for Amman, Jordan, based on typical senior-level design roles. Specific benefits and exact working hours would need to be confirmed by Tamatem.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobile Games Publishing (MENA Region)

Company Size: [LinkedIn data indicates Tamatem has between 51-200 employees. This suggests a dynamic, growing company where individual contributions have a significant impact.]

Founded: 2012. With over a decade of experience, Tamatem has established itself as a leader in the MENA mobile gaming market, indicating a stable yet evolving organization.

Team Structure:

• The Senior Brand Designer will likely report into a Marketing Director or Head of Brand/Creative.

• They will work closely with marketing managers, content creators, game art teams, and potentially product managers.

• The role involves significant cross-functional interaction with Founders, Comms, People (HR), and UA teams. Methodology:

• Tamatem emphasizes building "gaming infrastructure for the Arab world," suggesting a mission-driven approach focused on localization and market development.

• The company values strong brand representation across all external touchpoints, from investor decks to hiring posts, highlighting the strategic importance of branding.

• A focus on "impact" over mere "adoption" for AI tools indicates a results-oriented and data-informed approach to innovation.

Company Website: https://tamatem.co/

📝 Enhancement Note: Tamatem operates in a high-growth, competitive sector. The company's mission to serve the MENA region implies a need for culturally attuned brand strategies. The company size suggests a collaborative environment where a senior designer can significantly influence brand direction.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor (IC) with potential for leadership. This role is positioned as the primary owner of the Tamatem masterbrand.

Reporting Structure: Likely reports to a Director of Marketing or Head of Brand/Creative, with direct interaction with C-suite executives (Founders) on brand-critical matters.

Operations Impact: The Senior Brand Designer's work directly shapes Tamatem's external perception, influencing investor confidence, partner engagement, talent acquisition, and overall market positioning. This role is pivotal in ensuring the brand's narrative is consistently and effectively communicated.

Growth Opportunities:

• Leadership Track: Potential to grow into a Head of Brand or Creative Director role as the company scales, managing a larger design team and broader creative strategy.

• Specialization: Deepen expertise in specific areas like AI-driven design, motion graphics, or localization for the MENA market.

• Strategic Influence: Become a key voice in shaping Tamatem's overarching brand strategy and long-term vision.

• Portfolio Expansion: Contribute to the branding of new game titles and Tamatem's expanding product ecosystem.

📝 Enhancement Note: This role offers significant autonomy and strategic impact. Growth opportunities are tied to the company's expansion and the candidate's ability to take on increasing responsibility and leadership within the brand and creative functions.

🌐 Work Environment

Office Type: On-site in Amman, Jordan. This suggests a traditional office setting conducive to in-person collaboration and team synergy.

Office Location(s): Amman, Jordan. This location places the designer within the core market Tamatem serves, potentially offering unique insights into local visual culture.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with various internal teams (Marketing, Comms, People, Game Art) and external partners, necessitating an environment that supports open communication and teamwork.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially emerging AI design tools will be essential.

• Team Interaction: Regular face-to-face interaction with colleagues will facilitate idea exchange, feedback, and the seamless execution of brand initiatives.

Work Schedule:

• A standard full-time schedule (approx. 40 hours/week) is expected.

• Given the nature of brand launches and event deadlines, some flexibility and willingness to work beyond standard hours may be required to meet critical project milestones.

📝 Enhancement Note: The on-site requirement in Amman emphasizes the importance of team presence and local market immersion for this role. The environment is likely fast-paced, given the gaming industry's nature.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skills, and alignment with role requirements.

• Portfolio Presentation: A dedicated session where the candidate presents their portfolio, focusing on ownership of brand systems, brand architecture examples, and AI integration case studies. This is a critical stage.

• Skills Assessment/Challenge: A practical exercise or case study designed to evaluate problem-solving skills, design thinking, and ability to apply brand principles to specific scenarios (e.g., developing a sub-brand identity, refreshing an existing asset, or proposing an AI integration strategy).

• Team/Stakeholder Interviews: Meetings with key team members and potentially founders to assess cultural fit, communication style, and strategic alignment.

• Final Interview: Discussion with senior leadership to finalize the decision.

Portfolio Review Tips:

• Show, Don't Just Tell: Focus on presenting complete brand systems and the strategic thinking behind them. Highlight your role and ownership.

• Brand Architecture Clarity: Clearly articulate how you've managed masterbrand/sub-brand relationships and why specific architectural decisions were made.

• AI Integration Evidence: Provide specific examples of AI tools used, the problems they solved, and the measurable impact (speed, quality, volume).

• MENA/Arabic Context: If applicable, showcase work demonstrating understanding of the local visual culture and proficiency in Arabic typography.

• Process & Scalability: Include examples of how you've created templates, guidelines, or toolkits to enable others and scale brand consistency.

• Storytelling: Frame your projects with a clear narrative: the challenge, your approach, the solution, and the results.

Challenge Preparation:

• Anticipate scenarios involving brand dilution, the need for new sub-brand identities, or opportunities to leverage AI for efficiency.

• Be prepared to articulate your brand philosophy, your approach to stakeholder management, and how you would balance creative vision with business objectives.

• Practice presenting your thought process clearly and concisely, as if explaining it to a non-designer.

📝 Enhancement Note: The portfolio is paramount. Candidates should curate it meticulously to highlight ownership, strategic thinking, AI integration, and MENA cultural relevance. The interview