Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Preply

Location: Barcelona, Catalonia, Spain (Remote possible for UK/Spain)

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: 2026-09-09

Experience Level: 7+ Years (Mid-Senior to Senior)

Remote Status: Hybrid (Barcelona Hub), Remote possible within UK and Spain

🚀 Role Summary

• Spearhead the creation and iteration of high-volume visual creatives across diverse paid and organic channels, including Meta, TikTok, Google Ads, social media, blog content, and OOH campaigns.

• Drive creative optimizations based on data insights and performance metrics to enhance ad engagement, conversion rates, and evolve the overall visual brand identity.

• Manage creative projects from initial concept through to final delivery, ensuring alignment with brand guidelines, performance objectives, and market-specific requirements.

• Foster strong collaborative relationships with growth marketers, copywriters, motion designers, and other brand creatives to produce cohesive, multi-channel campaign experiences.

• Champion the integration of emerging AI tools and innovative creative workflows to accelerate ideation, scale content production, support localization, and expand creative output efficiently.

📝 Enhancement Note: This role is positioned within a fast-growing, unicorn-status Ed-Tech company, emphasizing a blend of strong creative output with measurable business impact. The "Senior" title and 7+ years of experience requirement indicate a need for significant autonomy, strategic thinking, and proven ability to lead design initiatives end-to-end, particularly in a performance-driven B2C context. The explicit mention of AI integration suggests this is not just a trend but a core operational component for this design team.

📈 Primary Responsibilities

• Conceptualize, design, and iterate on a high volume of visual creatives for paid social (Meta, TikTok, Google Ads), organic content (social media, blog, website), out-of-home (OOH) advertising, and overarching brand campaigns.

• Translate data insights, A/B testing results, and performance analytics into actionable creative optimizations that demonstrably improve engagement, click-through rates (CTR), and conversion rates.

• Take full ownership of creative projects from ideation and concept development through to final asset delivery, ensuring clarity, meeting deadlines, and maintaining strict alignment with brand objectives and performance goals across various global markets.

• Collaborate closely with growth marketing teams, copywriters, motion designers, UX/UI designers, and other members of the brand creative team to ensure cohesive, impactful, and multi-channel campaign executions.

• Uphold and advance Preply's established design system, pushing creative boundaries while maintaining a sharp focus on typography, layout, visual hierarchy, and compelling storytelling that resonates with target audiences.

• Actively research, experiment with, and integrate cutting-edge AI tools and creative workflows into the design process to enhance ideation, explore diverse visual directions, facilitate scalable localization and adaptation, accelerate concept testing, and expand the team's creative capacity without compromising brand quality or consistency.

📝 Enhancement Note: The responsibilities highlight a dual focus on both creative excellence and performance-driven design. The emphasis on "high volume" and "data insights" points to an operations-heavy design function where efficiency, scalability, and measurable results are paramount. The explicit requirement to integrate AI into the creative process suggests a need for proactive learning and adaptation in design operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent knowledge and practical application of design principles is essential.

Experience: A minimum of 7+ years of progressive experience in brand design and performance design within fast-paced, high-growth B2C environments is required. Proven experience working with established brands or within robust brand systems is critical.

Required Skills:

• Expert proficiency in design software, specifically Figma and the Adobe Creative Suite (Photoshop, Illustrator).

• Demonstrated ability to blend bold creative thinking with measurable business results in a B2C context.

• Deep understanding of typography, layout, hierarchy, and composition, with the ability to apply this knowledge creatively and precisely.

• Proven experience in designing for performance, translating data insights into actionable creative optimizations that improve engagement and conversion.

• Experience in managing creative projects end-to-end, from concept development through to final delivery, ensuring clarity and timely execution.

• Proficiency in using AI as an integrated part of the creative process, including ideation, concept exploration, production, localization, and testing.

• Strong understanding of how to leverage AI to increase creative output, scale content production, and accelerate workflows while maintaining brand quality.

• Ability to collaborate effectively with cross-functional teams, including growth marketers, copywriters, and other creatives.

• A curious, proactive, self-driven, and collaborative mindset with a strong work ethic and a love for continuous learning and feedback. Preferred Skills:

• Experience in the Ed-Tech industry or with subscription-based B2C platforms.

• Knowledge of motion design principles or experience collaborating with motion designers.

• Familiarity with project management tools and agile methodologies.

• Experience with A/B testing creative elements and analyzing results.

• Understanding of international markets and localization best practices in design.

📝 Enhancement Note: The emphasis on "AI-Enabled Design Practice" and "AI Tools" is a significant differentiator, requiring candidates to not only be skilled designers but also early adopters and practitioners of AI in their daily workflow. This implies a need for experimentation, adaptability, and a data-driven approach to creative development. The 7+ years requirement suggests a need for strategic input and mentorship capabilities, even if not explicitly stated as a management role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end ownership of brand and performance-driven design projects, with a strong emphasis on quantifiable results and impact.

• Demonstrate a clear understanding of how design decisions directly influenced key performance indicators (KPIs) such as engagement rates, conversion rates, CTR, and customer acquisition costs (CAC).

• Include case studies that illustrate the process of translating data insights and AI-generated concepts into effective visual campaigns.

• Showcase examples of work across various channels (paid social, organic content, OOH, etc.) and demonstrate adaptability to different platforms and market needs.

• Highlight examples of how you've maintained brand consistency while experimenting and pushing creative boundaries, ideally within a defined brand system. Process Documentation:

• Provide examples of your workflow for managing high-volume creative production, including concept development, iteration, and final asset delivery, emphasizing efficiency and scalability.

• Detail your process for integrating AI tools into your design workflow, from ideation and asset generation to localization and testing, and how you ensure quality control and brand alignment.

• Illustrate how you collaborate with cross-functional teams (e.g., growth marketers, copywriters) throughout the design process, including feedback loops and iteration cycles.

• Showcase your approach to analyzing design performance data and using those insights to iterate and improve creative assets, demonstrating a data-driven design methodology.

📝 Enhancement Note: For a role with such a strong performance and AI focus, the portfolio needs to go beyond aesthetics. It must clearly articulate the "why" and "how" behind design decisions, emphasizing process, iteration, and measurable outcomes. Demonstrating proficiency with AI tools and their application in a performance context is crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Brand Designer with 7+ years of experience in a high-growth B2C tech company, located in Barcelona, Spain, the estimated annual salary range is €55,000 - €75,000. This range accounts for the cost of living in Barcelona, the seniority of the role, and the specialized skills required, including AI-enabled design.

Benefits:

• Learning & Development Budget: Generous allocation for professional growth, courses, and skill enhancement.

• Equity: Potential for stock options, aligning personal success with company growth.

• Health Insurance: Comprehensive coverage for medical needs.

• Relocation Package: Attractive support for candidates relocating to the Barcelona Hub.

• Mental Health Support: Access to free platforms for well-being.

• Gympass Wellness Access: Subsidized access to a wide network of wellness and gym centers across Spain.

• Language Lessons Allowance: Monthly allowance for lessons on Preply.com, promoting continuous learning.

• Competitive Financial Package: Including competitive salary and leave allowance.

Working Hours: Standard full-time hours, likely around 40 hours per week, with a hybrid work arrangement expected for those based in Barcelona, offering flexibility to balance in-office collaboration with remote work.

📝 Enhancement Note: The salary estimate is derived from research of similar roles in major European tech hubs, adjusted for Barcelona's cost of living and Preply's unicorn status, which typically commands competitive compensation. The benefits package is comprehensive and tailored to employee well-being and professional development, reflecting a strong employer brand.

🎯 Team & Company Context

🏢 Company Culture

Industry: Ed-Tech (Education Technology). Preply operates at the intersection of education and technology, leveraging AI and human-led instruction to transform language learning.

Company Size: Unicorn status ($150M Series D funding), indicating a large, well-funded, and rapidly scaling organization with over 100,000 tutors and a global learner base. This implies a dynamic, resource-rich environment with significant growth potential.

Founded: Preply was founded in 2012, giving it over a decade of experience in the online education space, building a solid foundation and a mature understanding of its market.

Team Structure:

• The Brand Design team is part of a larger marketing or creative function, likely comprising specialists in graphic design, motion design, copywriting, and growth marketing. The Senior Brand Designer will work closely with these individuals and report to a Creative Lead or Head of Brand.

• The reporting structure is likely flat or matrixed, encouraging cross-functional collaboration. The Senior Brand Designer is expected to operate with a high degree of autonomy.

• Collaboration is key, with frequent interaction expected between design, marketing, product, and data analytics teams to ensure alignment on brand strategy and performance goals. Methodology:

• Data-Driven Design: Decisions are informed by performance analytics, A/B testing results, and user behavior data to optimize creative effectiveness.

• Agile Creative Development: Iterative design processes, rapid prototyping, and continuous optimization are employed to respond quickly to market changes and performance feedback.

• AI Integration: Proactive exploration and implementation of AI tools are central to accelerating workflows, scaling content, and enhancing creative output.

Company Website: https://preply.com/

📝 Enhancement Note: Preply's "unicorn" status and substantial funding suggest a fast-paced, ambitious, and well-resourced environment. The emphasis on "human-led, tech-enabled" and "AI-enhanced learning" indicates a company that values innovation and the blend of human creativity with technological efficiency. The culture is likely performance-oriented, collaborative, and focused on global impact.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role. It requires significant autonomy, strategic input into creative direction, and the ability to lead projects end-to-end. The role is expected to influence brand strategy and performance through design, acting as a key creative voice within the marketing team.

Reporting Structure: The Senior Brand Designer will likely report to a Creative Director, Head of Brand, or Marketing Lead. They will collaborate closely with Growth Marketers, Copywriters, and potentially other designers and project managers.

Operations Impact: The role directly impacts revenue and business decisions by creating visual assets that drive customer acquisition, engagement, and retention. The Senior Brand Designer's ability to translate data insights into effective creative will directly influence marketing campaign performance and, consequently, Preply's growth trajectory and market position. The integration of AI further amplifies this impact by enabling greater scale and efficiency in creative operations.

Growth Opportunities:

• Leadership in Design: Potential to grow into a Lead Brand Designer or Art Director role, managing a team or overseeing larger creative initiatives.

• Specialization: Opportunity to deepen expertise in performance-driven design, AI-enabled creative workflows, or specific campaign types.

• Cross-Functional Moves: Potential to transition into broader marketing strategy, product design, or brand management roles within Preply, leveraging a deep understanding of creative performance.

• Mentorship: As a senior member, there's an opportunity to mentor junior designers and contribute to the development of the broader design team's capabilities.

📝 Enhancement Note: This role offers significant growth potential due to Preply's rapid expansion and focus on innovation. The emphasis on performance and AI means that mastering these areas will position the designer for advanced roles within the company and the broader industry.

🌐 Work Environment

Office Type: Preply operates a "Hub" model, with a primary physical office in Barcelona. The company promotes a hybrid work model, allowing employees to combine remote work with in-office collaboration. This setup aims to foster team cohesion and spontaneous collaboration while offering flexibility.

Office Location(s):

• Barcelona Hub: The primary physical location for employees opting for hybrid work. This location offers a collaborative workspace designed to facilitate team interaction and creative synergy.

• Remote within UK/Spain: For candidates outside of Barcelona, remote work is possible within the United Kingdom and Spain, indicating a global mindset and a commitment to attracting talent regardless of immediate proximity to the main office.

Workspace Context:

• The Barcelona Hub is likely designed to be modern, collaborative, and conducive to creative work. It will provide the necessary infrastructure and a dynamic environment for team interactions.

• Access to state-of-the-art design tools, including Figma and Adobe Creative Suite, is a given. The company also encourages the exploration and adoption of new technologies, including AI tools, within the workspace.

• Opportunities for direct interaction with cross-functional teams (marketing, product, data) are integral to the workspace context, promoting a holistic understanding of business objectives and creative impact.

Work Schedule: While full-time, the hybrid model and remote options suggest a degree of flexibility in managing the work schedule, allowing for optimal productivity and work-life balance, particularly important for creative roles that may require focused "deep work" time interspersed with collaborative sessions.

📝 Enhancement Note: The hybrid and remote-friendly approach, coupled with a primary hub in a desirable city like Barcelona, suggests a modern company culture that values flexibility and talent acquisition on a wider scale. This environment is conducive to operations roles that require both focused individual work and collaborative team engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the talent acquisition team to assess basic qualifications and creative fit.

• Hiring Manager Interview: A conversation with the hiring manager to discuss your experience, design philosophy, understanding of performance marketing, and approach to AI integration. Be prepared to walk through specific portfolio pieces.

• Design Challenge/Portfolio Presentation: A practical exercise or a detailed presentation of your portfolio, focusing on how you've driven results, managed projects end-to-end, and integrated AI into your workflow. Expect questions about your process, creative decisions, and impact.

• Cross-Functional Interview: An interview with key stakeholders from marketing, copywriting, or growth teams to assess collaboration skills, communication style, and alignment with team dynamics.

• Final Interview: Potentially with a senior leader in marketing or creative, focusing on strategic thinking, cultural fit, and long-term vision.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly articulate the problem, your solution, and the measurable results (e.g., increased conversion rates, engagement improvements, cost savings). Use numbers and data wherever possible.

• Showcase Process: Detail your design process, including ideation, research, iteration, collaboration with stakeholders, and how you incorporated performance data and AI tools.

• Highlight AI Integration: Dedicate specific sections or projects to demonstrate your practical experience with AI tools in design, explaining the benefits and outcomes.

• Tailor to Performance: Emphasize projects where design directly contributed to marketing performance and business objectives.

• Storytelling: Structure your portfolio presentation as a narrative, guiding the interviewer through your thought process and the impact of your work.

Challenge Preparation:

• Practice AI Integration: Be ready to discuss hypothetical scenarios involving AI tools for rapid ideation, content scaling, or localization.

• Performance Metrics: Familiarize yourself with common B2C marketing KPIs and how design influences them.

• Brand System Thinking: Prepare to discuss how you would maintain brand consistency while experimenting and innovating.

• Cross-Functional Scenarios: Think about how you would collaborate with marketers, copywriters, and data analysts to achieve campaign goals.

📝 Enhancement Note: The emphasis on AI and performance in the interview process means candidates should prepare to speak technically about AI tools and demonstrate a data-driven mindset, not just aesthetic sensibilities. Portfolio presentations should focus on business impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating design systems. Proficiency in Figma is a core requirement.

• Adobe Creative Suite: Including Photoshop and Illustrator, for image editing, illustration, and asset creation.

• AI Design Tools: Experience with various AI-powered creative platforms for ideation, content generation, asset manipulation, and workflow acceleration (specific tools may vary, but a general understanding of capabilities is key).

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, Meta Ads Manager insights) to understand creative performance data.

• Ability to interpret A/B testing results and apply learnings to design iterations. CRM & Automation:

• While not a direct CRM role, understanding how design assets are used within marketing automation platforms and CRM systems (e.g., for email campaigns, ad placements) is beneficial.

📝 Enhancement Note: The explicit mention of Figma and Adobe Creative Suite, alongside a strong emphasis on AI tools, defines the core technical requirements. Candidates should be prepared to discuss their proficiency and innovative use of these tools.

👥 Team Culture & Values

Operations Values:

• Care to change the world: A passion for the impact of education and a commitment to making a difference through their work.

• We do it for learners: A learner-centric approach, ensuring all creative efforts ultimately support and empower learners.

• Keep perfecting: A dedication to continuous improvement, attention to detail, and striving for excellence in every aspect of design and execution.

• Now is the time: An agile and proactive mindset, embracing speed and decisiveness in a fast-paced environment.

• Disciplined execution: A focus on setting clear goals, prioritizing effectively, and executing with excellence and efficiency.

• Dive deep: A commitment to analytical thinking, curiosity, and investigating data to uncover insights that drive informed decisions.

• Growth mindset: A proactive approach to learning, embracing feedback, and viewing challenges as opportunities for development.

• Raise the bar: A continuous drive to elevate performance standards and contribute to building high-performing teams.

• Challenge, disagree and commit: An openness to candid communication, constructive debate, and full commitment once decisions are made.

• One Preply: A collaborative and inclusive spirit, prioritizing team success and mutual support over individual ambitions.

Collaboration Style:

• Cross-functional integration: Expectation of close partnership with marketing, copywriting, and data teams to achieve shared objectives.

• Feedback-driven: An environment where constructive feedback is welcomed and used for continuous improvement.

• Knowledge sharing: A culture that encourages sharing insights, best practices, and learnings, particularly regarding AI tools and performance optimization.

📝 Enhancement Note: Preply's stated principles are a strong indicator of their desired culture. Candidates should align their approach and communication with these values, emphasizing collaboration, a growth mindset, and a passion for impactful work in the Ed-Tech space.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Performance and Brand: Effectively translating data-driven performance needs into creative assets that also uphold and enhance brand identity.

• High-Volume Creative Demands: Managing the consistent output of a large volume of diverse creative assets while maintaining high quality and strategic alignment.

• Rapidly Evolving AI Landscape: Staying ahead of advancements in AI design tools and effectively integrating new technologies into workflows to maintain a competitive edge.

• Global Market Adaptation: Designing creatives that resonate across diverse international markets, requiring sensitivity to cultural nuances and localization needs.

Learning & Development Opportunities:

• AI in Design Mastery: Deepen expertise in leveraging AI tools for creative ideation, production, and optimization, becoming a leader in AI-driven design.

• Performance Marketing Design: Further develop skills in data analysis, A/B testing, and creative strategy specifically for performance marketing channels.

• Brand System Evolution: Contribute to the growth and refinement of Preply's design system, influencing its future direction.

• Cross-Functional Acumen: Gain broader experience in marketing strategy, campaign planning, and business operations through close collaboration.

📝 Enhancement Note: The challenges are inherent to a fast-paced, data-driven, and tech-forward design role. The growth opportunities are substantial, particularly for individuals who embrace innovation and data in their creative process.

💡 Interview Preparation

Strategy Questions:

• "Describe a campaign where you used data insights to significantly improve creative performance. What was your process, and what were the results?" (Focus on demonstrating data-driven design and ROI).

• "How would you approach designing a series of social media ads for a new Preply feature, considering both brand consistency and performance goals?" (Assess strategic thinking and process).

• "Walk us through your process for integrating AI tools into a creative project. What benefits did it bring, and what were the challenges?" (Demonstrate practical AI application and problem-solving). Company & Culture Questions:

• "How do Preply's company principles align with your personal work philosophy?" (Prepare to connect your values to theirs).

• "How do you approach collaboration with non-designers, such as growth marketers or copywriters, to ensure cohesive campaign execution?" (Showcase teamwork and communication skills).

• "Given Preply's mission, how can design contribute to empowering learners and tutors?" (Connect your role to the company's core purpose). Portfolio Presentation Strategy:

• Structure by Impact: Organize your presentation around key projects that demonstrate significant business impact, quantifiable results, and your end-to-end ownership.

• Detail the Process: For each project, clearly outline the brief, your creative process, the tools used (especially AI), challenges faced, solutions implemented, and the final outcomes with metrics.

• AI Showcase: Ensure at least one project prominently features your use of AI tools, explaining the specific applications and benefits.

• Brand Consistency: Be prepared to discuss how you maintained brand integrity and leveraged the design system while innovating.

• Conciseness: Practice your presentation to be clear, engaging, and within the allotted time, focusing on the most impactful aspects of your work.

📝 Enhancement Note: Interview preparation should heavily emphasize the unique aspects of this role: performance-driven design, AI integration, and a strong connection to business outcomes. Candidates should be ready to articulate their process and impact with data.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your experience in brand and performance design, particularly highlighting your ability to drive measurable results and your practical application of AI tools in the creative process. Ensure each project clearly details the problem, your process, the tools used, and the quantifiable outcomes.

• Tailor Your Resume: Optimize your resume to highlight keywords such as "Brand Design," "Performance Design," "Figma," "Adobe Creative Suite," "AI-Enabled Design," "B2C," "Campaign Management," and "Data-Driven Design," aligning with the job description's requirements.

• Prepare Your Narrative: Practice articulating your design philosophy, your approach to balancing creative excellence with performance metrics, and your experience with AI integration. Be ready to walk through your portfolio with confidence and clarity.

• Research Preply: Familiarize yourself with Preply's mission, values, current campaigns, and their position in the Ed-Tech market. Understand their target audience and how design contributes to their overall business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.