Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Norm Ai

Location: New York City, New York, United States

Job Type: FULL_TIME

Category: Brand Design / Marketing Operations

Date Posted: 2026-09-02

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Drive the evolution of Norm Ai and Norm Law's distinct visual identities across all brand touchpoints, ensuring a cohesive and impactful brand presence.

• Lead the design and implementation of marketing campaigns, product launches, and collateral, translating strategic objectives into compelling visual narratives.

• Develop, maintain, and evolve comprehensive design systems, including brand guidelines, component libraries, and templates to ensure brand consistency and scalability.

• Spearhead web design initiatives, leveraging expertise in Content Management Systems (CMS) to build, launch, and maintain responsive, on-brand digital experiences in collaboration with development teams.

• Manage a diverse portfolio of concurrent design projects across various mediums, prioritizing effectively and ensuring timely delivery with proactive cross-functional communication.

📝 Enhancement Note: While the core role is Brand Design, the emphasis on web design, CMS expertise, and system building positions this role as having significant overlap with Marketing Operations, particularly in managing the digital brand infrastructure and campaign execution workflows. The requirement for AI fluency also suggests a modern approach to marketing operations.

📈 Primary Responsibilities

• Conceptualize and execute design solutions for brand identity, marketing collateral, event materials, social media content, and internal communications, maintaining distinct yet cohesive visual systems for Norm Ai and Norm Law.

• Collaborate closely with the Marketing team to translate campaign strategies and product launch objectives into impactful visual designs from concept to final delivery.

• Own and advance the company's design systems, including comprehensive brand guidelines, reusable component libraries, and standardized templates to ensure brand integrity and scalability across all platforms.

• Act as the primary point of contact for web design and CMS-related projects, including the creation, launch, and ongoing maintenance of responsive web pages, working hand-in-hand with development teams to deliver polished user experiences.

• Proactively manage multiple concurrent design initiatives across different formats and mediums, demonstrating strong project management skills, effective prioritization, and clear status communication with stakeholders.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand stewardship and hands-on execution, particularly in digital channels. The expectation to "own and evolve" design systems and "serve as our go-to for web design" indicates a senior-level individual contributor role with significant autonomy and impact on the company's visual infrastructure.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for senior roles. A strong portfolio can often substitute for formal education.

Experience: 5+ years of dedicated experience in brand design, with a proven track record of developing and managing visual identities across multiple platforms and campaigns.

Required Skills:

• Brand Identity & Systems: Proven experience in developing and evolving comprehensive brand identity systems, including brand guidelines, style guides, and component libraries.

• Design Software Proficiency: Mastery of industry-standard design tools, including Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and prototyping tools.

• Web Design & CMS: Demonstrated ability in web design, including responsive design principles, and working knowledge of modern Content Management Systems (CMS) platforms.

• Visual Craftsmanship: Exceptional eye for typography, layout, color theory, and visual hierarchy, with a strong ability to craft compelling visual narratives across diverse mediums.

• Project & Stakeholder Management: Proven ability to manage multiple concurrent projects, prioritize tasks effectively, and communicate proactively with cross-functional teams and stakeholders.

• Systems Thinking: Capacity to approach design challenges with a systems-oriented mindset, ensuring consistency and scalability.

• AI Fluency: Demonstrated practical use of AI tools in daily work for thinking, creation, and problem-solving, with readiness to discuss specific workflows and outcomes.

Preferred Skills:

• Experience building or evolving brands for two distinct entities, sub-brands, or product lines.

• Familiarity with or active exploration of AI-powered design tools and workflows to enhance creative processes.

• Exposure to legal technology, complex enterprise categories, or B2B/enterprise SaaS marketing.

• Experience designing for both consumer-facing (B2C) and business-to-business (B2B) audiences.

• A portfolio that extends to motion graphics, illustration, or other complementary design disciplines.

📝 Enhancement Note: The emphasis on "AI Fluency" as a mandatory requirement, alongside specific AI tool usage examples expected in interviews, is a critical differentiator for this role. The preferred skills suggest a desire for a candidate who can contribute broadly to the creative output beyond core brand and web design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5 years of professional brand design work, with a clear emphasis on distinct visual systems for multiple entities or sub-brands.

• Include detailed case studies demonstrating the development and application of brand identity systems, from initial concept through final implementation across various marketing channels.

• Feature examples of web design projects, highlighting responsive design execution, CMS integration, and collaboration with development teams.

• Present work that illustrates expertise in marketing collateral, campaign design, and social content creation, showcasing strategic translation of marketing objectives into visual assets.

• Demonstrate the ability to create and maintain design systems, including brand guidelines, component libraries, and templates that ensure brand consistency and scalability. Process Documentation:

• Highlight examples of how you have developed and maintained brand guidelines, ensuring clarity and accessibility for internal and external partners.

• Showcase instances where you've collaborated with developers to launch and iterate on web pages or digital experiences, detailing your role in the process.

• Provide examples of how you've managed the end-to-end design process for marketing campaigns or product launches, from briefing to final asset delivery.

• Illustrate your approach to systems thinking, showing how you ensure brand consistency and efficiency through structured design systems and templates.

📝 Enhancement Note: The portfolio is paramount for a design role, especially for a senior position. The emphasis on distinct visual systems, web design, and the practical application of design systems is key. The "AI Fluency" requirement implies that the portfolio should ideally hint at or directly showcase the use of AI in the design process, even if it's through workflow optimization or idea generation.

💵 Compensation & Benefits

Salary Range: $130,000 - $170,000 USD per year. This range is determined by factors such as job-related skills, experience, and relevant education or training, reflecting industry standards for a Senior Brand Designer in a major metropolitan area like New York City.

Benefits:

• Financial: 401(k) with employer match, competitive base salary, and equity participation.

• Health & Wellness: Comprehensive health, dental, and vision insurance coverage.

• Work-Life Balance: Unlimited paid time off, fostering flexibility and personal well-being.

• Perks: Free daily lunch provided in the office, employee referral bonus program, and financial support for relocation to New York City.

Working Hours: While the standard work week is approximately 40 hours, the hybrid model and unlimited PTO suggest a focus on results and flexibility rather than strict adherence to a 9-to-5 schedule. The emphasis on AI fluency implies an expectation of efficient work practices.

📝 Enhancement Note: The salary range is competitive for a Senior Brand Designer in New York City, especially within the tech/AI sector. The inclusion of equity and robust benefits, combined with relocation support, indicates a commitment to attracting and retaining top talent. The "unlimited PTO" and hybrid model point towards a results-oriented culture that values employee autonomy and well-being. The mention of AI fluency suggests that efficiency and smart work practices are highly valued.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI, LegalTech) and Legal Services. Norm Ai operates at the intersection of Artificial Intelligence and the legal industry, pioneering "Legal Engineering" with AI agents. This unique positioning requires a culture that embraces innovation, technical sophistication, and a deep understanding of complex enterprise needs.

Company Size: The provided data does not specify exact company size, but the description implies a growing, well-funded startup with significant institutional clients ($30 trillion in AUM). This suggests a dynamic environment with ample opportunity for impact.

Founded: The founding date is not explicitly stated, but Norm Ai is presented as a pioneer in Legal Engineering and has deployed technology within major institutions, indicating a mature product and market presence.

Team Structure:

• The Senior Brand Designer will be the first designer within the Marketing team's Design function, reporting directly to the Design Director. This implies a foundational role within a growing design department.

• Collaboration will be essential with the broader Marketing team, development teams, and potentially legal professionals within Norm Ai and Norm Law, LLP.

• The role necessitates interaction with various cross-functional partners across the organization. Methodology:

• AI-Centric Operations: The company mandates "AI Fluency" for all team members, expecting active use of AI in daily work for thinking, creation, and problem-solving to enhance quality and speed.

• Legal Engineering: Norm Ai's core methodology involves empowering lawyers to build and supervise domain-specific AI agents using proprietary no-code software.

• Brand System Development: The role involves building and evolving distinct visual systems for both Norm Ai and Norm Law, requiring a systematic approach to design and brand management.

• Agile Execution: The focus on campaigns, launches, and web development suggests an agile approach to marketing and design execution.

Company Website: https://www.norm.ai

📝 Enhancement Note: Norm Ai's culture is defined by its cutting-edge AI technology, its deep roots in the legal industry, and its commitment to AI fluency. The company fosters an environment where innovation, technical expertise, and practical application of AI are highly valued. As the first designer in a specific function, the Senior Brand Designer will have a significant opportunity to shape the design team's processes and culture.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Senior," indicating a position requiring significant experience (5+ years) and the ability to work independently, lead projects, and contribute strategically. It's an individual contributor role with significant ownership, laying the groundwork for future design leadership within the company.

Reporting Structure: The Senior Brand Designer reports directly to the Design Director, placing them within a growing design function under experienced leadership. This provides mentorship and strategic direction.

Operations Impact: The Senior Brand Designer will have a direct and substantial impact on Norm Ai's market perception and brand recognition. By shaping visual identity across all touchpoints, particularly the web presence and marketing campaigns, they will contribute significantly to lead generation, customer acquisition, and overall brand equity in the competitive AI and LegalTech spaces.

Growth Opportunities:

• Design Leadership: As the first designer in this function, there's potential to grow into a lead or manager role as the design team expands.

• Specialization: Opportunity to deepen expertise in web design, CMS integration, and potentially AI-driven design tools and workflows.

• Cross-Functional Expertise: Gaining in-depth knowledge of AI, legal technology, and enterprise sales cycles through close collaboration.

• Strategic Brand Development: Contributing to the long-term strategic direction of brand evolution for two distinct entities (Norm Ai and Norm Law).

📝 Enhancement Note: This role offers a unique opportunity for a designer to build out a function and make a significant impact from the ground up. The direct reporting line to the Design Director and the "first designer" status imply a high level of trust and potential for rapid career advancement within Norm Ai.

🌐 Work Environment

Office Type: Hybrid work model, requiring 3-4 days per week in the New York City office. This suggests a collaborative office environment designed to foster teamwork and in-person interaction.

Office Location(s): New York City, NY. This location offers access to a vibrant talent pool and a dynamic business ecosystem.

Workspace Context:

• Collaborative Hub: The office environment is likely designed to facilitate collaboration among marketing, design, and other teams, with opportunities for spontaneous idea exchange.

• Technology Enabled: As an AI-focused company, expect access to modern technology and tools, including AI-powered design software and robust digital infrastructure.

• Team Interaction: Regular opportunities to engage with design peers, marketing professionals, and potentially other departments, fostering a sense of community and shared purpose.

Work Schedule: While a standard 40-hour work week is implied, the hybrid model and emphasis on results suggest flexibility. The expectation of AI fluency implies a focus on efficient and productive work practices, potentially allowing for optimized personal schedules within the hybrid framework.

📝 Enhancement Note: The hybrid model balances the benefits of in-office collaboration with the flexibility of remote work. The company's commitment to AI suggests a forward-thinking approach to work tools and environments, likely supporting efficient workflows for designers.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational qualifications and alignment with the role's requirements.

• AI Fluency Discussion: Be prepared to discuss your practical experience using AI tools in your design process, including specific examples of tools, workflows, and outcomes achieved. This is a critical component.

• Portfolio Review & Case Study Presentation: A deep dive into your portfolio, focusing on brand identity systems, web design, and campaign execution. Expect to present specific case studies that demonstrate your problem-solving skills, design craft, and ability to manage projects end-to-end.

• Cross-Functional Interviews: Meetings with the Design Director, Marketing team members, and potentially other stakeholders to assess collaboration style, communication skills, and cultural fit.

• Technical/Skills Assessment: Potentially a small design exercise or discussion focused on specific design challenges relevant to Norm Ai's brand and web presence.

Portfolio Review Tips:

• Showcase AI Integration: If possible, include examples where AI tools were used to enhance your design process, workflow efficiency, or creative output. Highlight the specific tools and outcomes.

• Highlight Dual Brands: Clearly differentiate the design work for Norm Ai and Norm Law, showcasing your ability to manage distinct visual identities.

• Detail System Building: For design system examples, explain the rationale behind your choices, the process of documentation, and how it ensured consistency and scalability.

• Web Design Emphasis: Clearly articulate your role in web design projects, including your understanding of CMS, responsive design, and collaboration with developers.

• Quantify Impact: Where possible, use metrics or examples to demonstrate the impact of your design work (e.g., campaign engagement, website conversion improvements, brand consistency adherence).

Challenge Preparation:

• AI Application Scenarios: Think about how AI can be applied to various design tasks, from ideation and mood boarding to asset generation and optimization.

• Brand System Challenges: Prepare to discuss how you would approach evolving or expanding a brand system for a growing company with distinct entities.

• Web Design Problem-Solving: Be ready to discuss common web design challenges and how you would solve them, particularly in a hybrid development/design context.

📝 Enhancement Note: The "AI Fluency" requirement is a significant factor that will be assessed throughout the interview process, including the portfolio review. Candidates should be prepared to demonstrate practical, hands-on experience with AI tools relevant to design.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design system management.

• Adobe Creative Suite: Including Photoshop for image editing, Illustrator for vector graphics, and InDesign for layout and print collateral.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping software may be beneficial for specific project needs.

Web & CMS:

• Modern CMS Platform: Working knowledge of at least one modern CMS (e.g., Webflow, WordPress, Contentful, HubSpot CMS) is required for building and managing web pages.

• Web Development Collaboration: Understanding of HTML, CSS, and basic JavaScript principles to effectively partner with developers.

AI & Automation Tools:

• AI-Powered Design Tools: Familiarity with emerging AI tools for content generation, image editing, design ideation, or workflow automation is highly desirable. Examples could include Midjourney, DALL-E, Adobe Firefly, or AI-assisted plugins within existing software.

• Project Management Software: Tools like Asana, Trello, or Jira for managing project timelines, tasks, and cross-functional collaboration.

Analytics & Reporting:

• Web Analytics: Basic understanding of tools like Google Analytics to inform web design decisions and measure performance.

• Marketing Analytics: Familiarity with how design impacts marketing campaign performance metrics.

📝 Enhancement Note: The explicit requirement for "AI Fluency" means candidates should be prepared to discuss their experience with AI tools not just theoretically, but practically. This could include AI for image generation, text assistance, workflow automation, or even AI-driven design recommendations.

👥 Team Culture & Values

Operations Values:

• AI Fluency: A core expectation that all team members actively use and leverage AI in their daily work to enhance productivity and creativity.

• Innovation & Pioneering Spirit: Embracing new technologies (like Legal Engineering and agentic AI) and pushing the boundaries of what's possible in the legal and tech sectors.

• Excellence & Craftsmanship: A commitment to high-quality design output, attention to detail, and end-to-end ownership of creative projects.

• Collaboration & Cross-Functional Partnership: Working effectively with diverse teams (Marketing, Legal, Engineering) to achieve shared goals.

• Adaptability & Growth Mindset: Willingness to learn, evolve with new technologies, and tackle complex challenges in a rapidly changing industry.

Collaboration Style:

• Proactive Communication: Open and transparent communication regarding project status, challenges, and opportunities with stakeholders.

• Cross-Functional Integration: A collaborative approach that involves partnering closely with marketing strategists, developers, and legal experts to ensure design solutions are aligned with business objectives and technical feasibility.

• Feedback-Driven Improvement: An openness to constructive feedback and a culture that encourages iterative design processes to refine creative outcomes.

• Design System Ownership: A shared responsibility for maintaining and evolving design systems, fostering a collaborative environment for component development and best practice adherence.

📝 Enhancement Note: The emphasis on AI fluency as a cultural value is unique and critical. It suggests that the company culture is deeply integrated with cutting-edge technology and expects its employees to be early adopters and proficient users of AI tools.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing Design Function: As the first designer in the Marketing team's Design function, building out processes, standards, and a cohesive visual identity for two distinct entities (Norm Ai and Norm Law) will be a primary challenge.

• Balancing Dual Brands: Effectively managing and evolving two distinct visual systems (Norm Ai and Norm Law) while maintaining overall brand cohesion requires strategic thinking and meticulous execution.

• AI Integration in Design: Navigating the rapidly evolving landscape of AI design tools and integrating them effectively into existing workflows without compromising quality or brand integrity.

• Technical Collaboration: Ensuring seamless collaboration with development teams on web projects, bridging the gap between design vision and technical implementation.

• Pace of Innovation: Keeping pace with the rapid advancements in AI and the legal tech industry, translating complex technical concepts into clear, compelling visual communications.

Learning & Development Opportunities:

• AI Design Tool Mastery: Opportunity to become an expert in cutting-edge AI-powered design tools and workflows.

• Brand Strategy for Dual Entities: Deepen expertise in developing and managing brand architectures for companies with distinct sub-brands or affiliated entities.

• Web Design & CMS Specialization: Further develop skills in responsive web design, CMS implementation, and front-end development collaboration.

• LegalTech Industry Insights: Gain significant exposure to the legal technology sector and enterprise sales cycles.

• Leadership Development: Potential to shape the future of the design team at Norm Ai, growing into leadership roles as the company scales.

📝 Enhancement Note: The primary challenge and growth opportunity lie in the foundational nature of this role within the company's design function. The candidate has the chance to define processes, build systems, and significantly influence the visual direction of a pioneering AI company.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to building and evolving a design system for two distinct brands, Norm Ai and Norm Law. What are the key considerations for maintaining consistency while allowing for differentiation?"

• "How have you leveraged AI tools in your design process to improve efficiency, creativity, or outcomes? Please provide specific examples of tools, workflows, and results."

• "Walk us through a complex web design project from concept to launch. What were the biggest challenges, how did you collaborate with developers, and what was the final impact?" Company & Culture Questions:

• "Based on your understanding of Norm Ai and Norm Law, what opportunities do you see for enhancing their visual identity and brand communication?"

• "How do you see AI impacting the future of brand design, and how do you stay current with these advancements?"

• "Describe a time you had to manage multiple high-priority design projects simultaneously. How did you prioritize and ensure successful delivery?" Portfolio Presentation Strategy:

• "For your portfolio, focus on showcasing your ability to manage distinct brand identities and your experience with web design and CMS implementation."

• "Prepare to present 2-3 case studies that highlight your process, problem-solving skills, and the impact of your design work. Ensure at least one case study demonstrates your approach to building or maintaining a design system."

• "Be ready to discuss specific examples of how you've used AI tools in your design workflow, detailing the tools and the benefits realized."

• "Clearly articulate your role and contributions in collaborative projects, especially those involving marketing teams and development partners."

📝 Enhancement Note: The interview process will heavily scrutinize "AI Fluency." Candidates must be prepared to articulate their practical experience with AI tools and how they integrate them into their design workflows. Having clear, quantifiable examples from their portfolio will be crucial.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Ashby.

• Customize Your Portfolio: Tailor your portfolio to prominently feature your experience with brand identity systems, web design, CMS integration, and the management of distinct visual entities. Ensure any AI tool usage in your design process is clearly highlighted with specific examples and outcomes.

• Optimize Your Resume: Highlight your 5+ years of experience, proficiency in Figma and Adobe Creative Suite, and any experience with AI-powered design tools or legal/enterprise technology. Use keywords from the job description, such as "brand systems," "web design," "CMS," and "AI fluency."

• Prepare for AI Discussion: Be ready to articulate your practical experience and workflows using AI tools for design tasks during interviews. Have concrete examples of AI's impact on your work.

• Research Norm Ai: Thoroughly research Norm Ai and Norm Law, understanding their mission, technology (Legal Engineering, AI agents), and market position. Familiarize yourself with their current visual identity and consider potential areas for enhancement.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.