Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Knak

Location: Remote - Canada

Job Type: Full-Time

Category: Brand & Visual Design (Marketing Operations Support)

Date Posted: April 28, 2026

Experience Level: Mid to Senior (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the evolution and consistency of Knak's visual brand identity across all digital and physical touchpoints.

• Develop and manage comprehensive brand guidelines, templates, and toolkits to empower cross-functional teams.

• Create impactful design assets for marketing campaigns, product storytelling, and sales enablement materials.

• Collaborate closely with marketing, product, and leadership to translate strategic objectives into compelling visual narratives.

• Leverage AI and generative tools to enhance creative output and explore new design possibilities.

📝 Enhancement Note: This role, while titled "Senior Brand Designer," has significant overlap with Marketing Operations functions, particularly in ensuring brand consistency across marketing automation platforms and campaign assets. The emphasis on B2B SaaS, demand generation support, and creating usable brand toolkits for teams aligns it closely with operationalizing brand strategy.

📈 Primary Responsibilities

• Visual Brand Identity Stewardship: Audit existing brand assets, define and scale visual systems, and ensure consistent application of brand elements across all customer-facing materials, including digital platforms, marketing collateral, and product interfaces.

• Brand Governance & Enablement: Develop, document, and maintain comprehensive brand guidelines, style guides, and design templates. Create and manage a centralized brand asset library and toolkits to empower marketing, sales, and product teams to produce high-quality, on-brand work independently.

• Marketing Campaign Design: Conceptualize and design a wide range of marketing assets for demand generation initiatives, including digital ads, social media graphics, email campaign visuals, webinar presentations, event collateral, and landing page elements, with a focus on driving engagement and conversion.

• Product & Storytelling Visualization: Collaborate with product marketing to translate complex product features, benefits, and user stories into clear, compelling visual narratives for product launches, demos, case studies, and other marketing communications.

• Creative Exploration & Innovation: Actively participate in brainstorming sessions, explore new creative directions, and experiment with emerging technologies, such as AI and generative design tools, to push creative boundaries, enhance efficiency, and expand the possibilities of Knak's visual expression.

📝 Enhancement Note: The responsibilities highlight a need for strong process thinking, as the role involves creating scalable systems and accessible toolkits for other teams. This implies a focus on not just creation, but also on enabling others to execute brand strategy effectively and efficiently, a core tenet of operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communications, Fine Arts, or a related field is expected, demonstrated through a compelling portfolio.

Experience: 6+ years of dedicated experience in brand design or graphic design, with a preference for candidates who have worked in-house at a SaaS, tech, or B2B company, or within an agency environment supporting similar client types.

Required Skills:

• Brand Identity Systems: Proven ability to audit, define, and scale visual brand identities, ensuring consistency across diverse platforms and touchpoints.

• Design Software Proficiency: Advanced mastery of Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and Google Slides for high-fidelity design and presentation creation.

• Core Design Fundamentals: Deep understanding and application of typography, color theory, layout principles, and visual hierarchy to create aesthetically pleasing and functionally effective designs.

• Project & Workflow Management: Highly organized with a demonstrated ability to manage multiple concurrent projects in a fast-paced, deadline-driven environment, prioritizing tasks effectively.

• Cross-Functional Communication: Excellent communication, presentation, and interpersonal skills, with the ability to articulate design concepts clearly and collaborate effectively with both creative and non-creative stakeholders.

• Portfolio Excellence: A strong, polished portfolio showcasing a breadth of effective design work across digital and print mediums, demonstrating strategic thinking and craft quality.

• AI/Generative Tool Integration: Experience actively using AI or generative design tools to augment creative processes and improve design efficiency.

Preferred Skills:

• B2B SaaS Branding: Specific experience designing for B2B SaaS companies, understanding their unique market dynamics and customer needs.

• Web Design Systems: Familiarity with creating and implementing design systems for websites and landing pages, ensuring scalability and user experience.

• B2B Marketing Acumen: Understanding of B2B marketing principles, lead generation, pipeline building, and how design contributes to brand positioning and customer trust.

• Motion & Video Design: Basic understanding or experience in motion graphics, video editing, or animation to enhance visual storytelling.

📝 Enhancement Note: The requirement for experience in "scalability" and creating "usable resources" for teams points towards an operations-minded approach to brand management. The emphasis on B2B SaaS and understanding how design supports pipeline generation strongly links this role to GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase 3-5 detailed case studies demonstrating your process from problem identification to solution. Each case study should highlight your role, the challenges faced, your design thinking, and the measurable impact of your work.

• Brand Identity Evolution: Examples of how you have audited, evolved, or maintained a visual brand identity, illustrating your approach to ensuring consistency and scalability.

• Marketing Asset Design: A diverse range of marketing collateral examples, including digital ads, social media campaigns, email templates, presentations, and event materials, demonstrating versatility and effectiveness in driving engagement.

• Systemic Design Thinking: Projects that showcase your ability to create scalable design systems, templates, or toolkits that empower other teams, with clear explanations of their structure and intended use.

• Tool Proficiency Showcase: Explicitly demonstrate your proficiency in Figma, Adobe Creative Suite, and Google Slides through the quality and complexity of your presented work.

• AI Integration Examples: If possible, include examples where AI or generative tools were used to enhance the design process or outcome, explaining the benefit.

Process Documentation:

• Workflow Design: Demonstrate an understanding of designing efficient workflows for asset creation and brand implementation, ensuring clear steps and handoffs.

• Template Creation & Standardization: Highlight your experience in creating standardized templates and toolkits that streamline content production for marketing and sales teams.

• Performance Measurement: While direct ROI may be difficult for a brand designer, aim to connect your design work to business objectives such as increased engagement, improved brand perception, or campaign conversion rates, using available metrics.

📝 Enhancement Note: The portfolio requirements are heavily focused on demonstrating process, systemization, and impact, which are critical components for operations roles. The emphasis on creating "toolkits" and "templates" for other teams is a direct parallel to operationalizing brand assets.

💵 Compensation & Benefits

Salary Range: Given the Senior Brand Designer title, 6+ years of experience, and a fully remote role in Canada, a competitive salary range is estimated between CAD $85,000 and CAD $120,000 annually. This range accounts for the varying cost of living across Canadian provinces and the specialized nature of B2B SaaS branding expertise.

Benefits:

• Competitive Salary: A remuneration package commensurate with experience and industry standards.

• Equity in the Company: Opportunity to share in Knak's success through stock options or similar equity programs.

• Comprehensive Health Benefits: Including medical, dental, and vision coverage for employees and potentially dependents.

• Generous Paid Vacation: A flexible and ample paid time off policy to support work-life balance.

• Life Leave Days: Dedicated leave days to accommodate personal life events and well-being.

• Team Lunches & Off-sites: Opportunities for team building and social connection, fostering a strong company culture.

• Career Growth Support: Commitment to employee development through training, mentorship, and advancement opportunities.

Working Hours: Standard full-time hours, typically 40 hours per week, with flexibility expected to meet project deadlines and collaborate effectively across different time zones within Canada.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for senior-level design roles in Canada, with adjustments for remote work and the tech/SaaS sector. The benefits listed are directly from the provided company information.

🎯 Team & Company Context

🏢 Company Culture

Industry: Knak operates within the MarTech (Marketing Technology) and SaaS sectors, specifically focusing on enterprise email and landing page creation platforms. The market is competitive, requiring continuous innovation and a strong emphasis on customer success and product differentiation.

Company Size: Knak is a growing company, indicated by its emphasis on career growth and its recent recognition as "Ottawa's Best Places to Work 2025." This suggests a dynamic environment that likely balances established processes with a startup-like agility.

Founded: Founded with a mission to empower creativity, Knak has a history rooted in understanding the needs of marketers and providing them with powerful, user-friendly tools. This foundational principle likely influences its culture and product development.

Team Structure:

• Cross-Functional Collaboration: The Senior Brand Designer will work closely with Marketing, Product, and Leadership teams, indicating a highly collaborative environment where design is integrated into broader business strategies.

• Reporting: While not explicitly stated, a Senior Brand Designer typically reports to a Creative Director, Head of Marketing, or potentially a VP of Marketing, within a structure that values creative input.

• Operations Integration: The role's connection to demand generation and sales enablement suggests close ties with Sales Operations and GTM teams, requiring effective communication and asset delivery to support their objectives.

Methodology:

• Data-Driven Creativity: Emphasis on using data and insights to inform design decisions, particularly in areas supporting demand generation and conversion.

• Agile Brand Development: A likely approach to brand management that allows for quick iteration, experimentation, and adaptation to market trends and feedback.

• Customer-Centric Design: A core philosophy of building tools and creating assets that serve the needs of marketers and help them achieve their goals.

Company Website: https://knak.com/

📝 Enhancement Note: The company's mission and industry context are crucial for understanding the brand's positioning. The emphasis on collaboration and serving marketers directly informs the operational aspects of the brand design role.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role. It requires significant autonomy, strategic input on brand direction, and the ability to mentor or guide junior designers if the team expands. The role is pivotal in operationalizing the brand for maximum market impact.

Reporting Structure: The Senior Brand Designer will likely report to a Marketing or Creative leadership position. They will collaborate extensively with marketing campaign managers, product managers, and potentially sales enablement specialists, requiring strong communication and influence skills.

Operations Impact: The Senior Brand Designer has a direct impact on Knak's Go-To-Market (GTM) strategy by ensuring brand consistency, creating compelling campaign assets, and supporting demand generation efforts. Their work directly influences brand perception, customer engagement, and ultimately, pipeline growth.

Growth Opportunities:

• Leadership in Brand Strategy: Potential to grow into a Brand Manager or Creative Director role, taking on more strategic responsibility and team leadership.

• Specialization: Opportunity to deepen expertise in specific areas like design systems, B2B SaaS branding, or leveraging AI in creative workflows.

• Cross-Functional Influence: Develop stronger relationships and influence across marketing, product, and sales teams, becoming a key operational partner in GTM initiatives.

• Mentorship: As a senior member, opportunities to mentor and develop junior designers or contribute to design best practices within the organization.

📝 Enhancement Note: The growth analysis emphasizes how this role contributes to operational success and offers pathways for career advancement within a GTM-focused organization.

🌐 Work Environment

Office Type: Fully Remote. This offers significant flexibility but requires strong self-discipline and proactive communication to maintain team cohesion and productivity.

Office Location(s): Remote within Canada. This implies adherence to Canadian labor laws and potentially collaboration across various Canadian time zones.

Workspace Context:

• Independent Work Environment: As a remote role, candidates must be comfortable setting up and managing their own effective home office space conducive to focused design work.

• Digital Collaboration Tools: Extensive use of digital collaboration platforms (e.g., Slack, Zoom, Asana/Jira, Figma's collaboration features) will be essential for communication, project management, and design reviews.

• Asynchronous Communication: The ability to communicate effectively both synchronously and asynchronously is key, given the distributed nature of the team.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected, with the flexibility inherent in remote work. However, responsiveness during core business hours for team collaboration and meetings is crucial.

📝 Enhancement Note: The remote aspect necessitates a focus on operational efficiency in communication and workflow management.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves an AI keyword scan of the resume and application, followed by a review by a recruiter to assess basic qualifications and cultural fit.

• Portfolio Review: A critical stage where candidates present their portfolio, highlighting specific projects that demonstrate their brand design expertise, process, and impact, particularly relevant to B2B SaaS. Be prepared to discuss your thought process, challenges, and outcomes.

• Hiring Manager Interview: A deeper dive into experience, skills, and approach, focusing on how you would tackle Knak's specific brand challenges and contribute to marketing operations.

• Team/Cross-Functional Interviews: Conversations with marketing and product team members to assess collaboration style, communication skills, and alignment with Knak's culture and operational needs.

• Final Interview: Potentially with senior leadership to discuss strategic vision and long-term fit.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience relevant to B2B SaaS, brand identity systems, marketing campaign design, and the use of digital tools like Figma.

• Tell a Story: For each project, articulate the problem, your role, your process, the solutions you devised, and the measurable results or impact. Focus on the "why" behind your design decisions.

• Highlight Process & Systems: Emphasize how you developed scalable brand guidelines, templates, or toolkits. Show, don't just tell, how your work enables others.

• Demonstrate Tool Proficiency: Ensure your work clearly reflects mastery of Figma, Adobe Creative Suite, and Google Slides.

• Address AI Usage: If applicable, clearly present how you leveraged AI tools, explaining the benefits gained.

• Tailor to Knak: Research Knak's current brand and marketing efforts. Be prepared to offer insights or ideas, demonstrating your understanding of their business and audience.

Challenge Preparation:

• Design Exercise: Be prepared for a design challenge that may involve creating assets for a hypothetical campaign, refining an existing brand element, or developing a concept for a new marketing initiative. Focus on demonstrating your process, strategic thinking, and ability to work within constraints.

• Brand Audit/Strategy: You might be asked to perform a mini-brand audit of Knak or competitors, or propose ideas for evolving the brand's visual narrative.

• Presentation Skills: Practice presenting your portfolio and any challenge work clearly and concisely, anticipating questions about your design choices and their strategic rationale.

📝 Enhancement Note: The interview and portfolio review process emphasizes demonstrating not just design skill, but also strategic thinking, process orientation, and an understanding of how design supports business objectives, aligning with operations expectations.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design system development. Proficiency is critical for creating scalable assets and templates.

• Adobe Creative Suite: Including Photoshop for image manipulation, Illustrator for vector graphics, and potentially InDesign for print collateral and detailed brand guideline documents.

• Google Workspace: Specifically Google Slides for presentation design, which is frequently used in B2B marketing and sales enablement.

Collaboration & Project Management:

• Slack: For real-time team communication and asynchronous updates.

• Zoom/Google Meet: For virtual meetings, presentations, and collaborative sessions.

• Project Management Software (e.g., Asana, Jira, Trello): Likely used for task tracking, workflow management, and project prioritization.

Brand Asset Management:

• Digital Asset Management (DAM) System: Potentially used for organizing, storing, and distributing brand assets. Knak may have an internal system or utilize cloud storage solutions.

Emerging Technologies:

• AI & Generative Design Tools: Proficiency or willingness to experiment with tools like Midjourney, DALL-E, Stable Diffusion, or AI-powered design assistants to enhance creativity and efficiency.

📝 Enhancement Note: This section highlights the specific operational tools required for effective design execution and collaboration within a remote, tech-focused environment.

👥 Team Culture & Values

Operations Values:

• Empowerment Through Creativity: A core value of enabling others to be creative, which translates into creating accessible tools and resources that support team members in their own work.

• Customer Success Focus: A commitment to building successful and happy customers by providing a powerful yet easy-to-use platform. This means designs should ultimately serve the marketer's needs and enhance their campaign effectiveness.

• Data-Informed Decisions: While creative, the design work is expected to support business objectives, implying a need to understand and leverage data to inform design choices, especially for demand generation.

• Efficiency & Agility: The fast-paced nature of SaaS and marketing demands efficient workflows and the ability to adapt quickly, values that are critical for operations.

• Collaboration & Fun: A culture that thrives on teamwork, mutual support, and a positive, enjoyable work environment.

Collaboration Style:

• Cross-Functional Partnership: Expect close collaboration with marketing campaign managers, product marketers, sales enablement teams, and potentially leadership. Open communication and a willingness to understand other teams' needs are paramount.

• Feedback-Driven Environment: A culture that encourages constructive feedback for continuous improvement of both design work and processes.

• Knowledge Sharing: Proactive sharing of design best practices, new tools, and creative insights across teams to elevate the overall quality of work.

📝 Enhancement Note: The culture and values are framed through an operational lens, emphasizing how these principles translate into daily work, collaboration, and decision-making for a designer supporting GTM functions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Consistency and Creativity: The core challenge of maintaining a strong, consistent brand identity while pushing creative boundaries and designing for a B2B audience without sacrificing originality.

• Pace of a SaaS Environment: Working in a fast-moving tech company requires rapid iteration, quick turnarounds on assets, and the ability to manage multiple high-priority projects simultaneously.

• Remote Collaboration Dynamics: Effectively collaborating and building strong relationships with team members and stakeholders in a fully remote setting, ensuring alignment and clear communication.

• Integrating AI Tools: Learning and effectively integrating new AI and generative tools into the design workflow to enhance efficiency and creativity without compromising quality or brand integrity.

Learning & Development Opportunities:

• Advanced Design Systems: Opportunity to contribute to and lead the development of sophisticated design systems for web and applications.

• B2B Marketing Strategy Integration: Deepen understanding of how brand design directly impacts B2B marketing funnel metrics, demand generation, and sales enablement.

• AI in Creative Workflows: Become an expert in leveraging AI tools for design ideation, asset creation, and workflow optimization.

• Leadership and Mentorship: Potential to grow into a leadership role, guiding brand strategy and mentoring junior team members as the company scales.

📝 Enhancement Note: Challenges are framed around the operational demands of the role, and growth opportunities are tied to developing skills relevant to modern design operations and strategic GTM contributions.

💡 Interview Preparation

Strategy Questions:

• "How would you approach auditing and evolving Knak's existing visual brand identity to ensure consistency across all touchpoints?" (Focus on process, audit methodology, and system thinking.)

• "Describe a time you had to balance creative expression with strict brand guidelines for a B2B audience. What was your approach and outcome?" (Highlight strategic compromise and effective execution.)

• "How do you ensure your design work effectively supports demand generation and marketing campaign goals?" (Connect design to business outcomes and metrics.)

Company & Culture Questions:

• "What excites you about Knak's mission to empower people to be creative?" (Showcase alignment with company values.)

• "How do you approach collaboration with non-creative stakeholders, such as product managers or sales teams?" (Demonstrate communication and empathy.)

• "Given our focus on B2B SaaS, what do you see as the unique challenges and opportunities for brand design in this sector?" (Showcase industry understanding.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio around key themes like "Brand Identity Systems," "Marketing Campaign Design," and "Product Storytelling."

• Quantify Where Possible: For each project, try to include any available metrics or qualitative feedback that demonstrates the impact of your design work.

• Show Your Process: For at least one major project, consider a "behind-the-scenes" look at your ideation, wireframing, iteration, and final execution, especially if it involved creating a system or toolkit.

• Articulate Your 'Why': Be ready to explain the strategic rationale behind your design choices for every project presented.

• Practice Your Narrative: Rehearse your presentation to ensure it's concise, engaging, and hits all the key points within the allotted time.

📝 Enhancement Note: Interview questions are geared towards assessing strategic thinking, operational process, and an understanding of how design integrates into a B2B GTM strategy, beyond just aesthetic skills.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Curate your portfolio to prominently feature projects demonstrating your experience with B2B SaaS branding, digital asset creation for marketing campaigns, and the development of scalable brand guidelines or toolkits.

• Resume Optimization: Ensure your resume clearly highlights your 6+ years of relevant experience, proficiency in Figma, Adobe Creative Suite, and Google Slides, and any experience with AI tools or B2B marketing. Use keywords from the job description.

• Prepare Your Narrative: Craft a compelling cover letter that articulates your passion for Knak's mission and how your specific skills and experience align with the role's responsibilities, particularly in operationalizing brand strategy.

• Research Knak: Thoroughly understand Knak's product, target audience, current marketing efforts, and company values to tailor your application and prepare for interview discussions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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