Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Jeeny

Location: Amman, Amman Governorate, Jordan

Job Type: FULL_TIME

Category: Brand & Creative Operations

Date Posted: 2026-06-11T08:02:17.259

Experience Level: Mid-Senior Level (3+ years)

Remote Status: On-site

🚀 Role Summary

• Lead the strategic development and execution of Jeeny's visual identity across Jordan and KSA, ensuring consistent brand representation.

• Drive the creative direction for brand campaigns, performance marketing assets, and experiential activations, translating business objectives into compelling visual narratives.

• Champion brand guardianship by overseeing design quality and adherence to brand standards across all digital, print, and in-app touchpoints.

• Leverage AI-powered creative tools to enhance ideation, design efficiency, and explore innovative visual concepts, while maintaining high creative quality and brand integrity.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer, implying a need for strategic thinking, leadership in creative execution, and the ability to manage complex projects and stakeholders, rather than a purely execution-focused design role. The emphasis on AI tools suggests a forward-thinking approach to creative operations.

📈 Primary Responsibilities

• Spearhead the visual identity and campaign design direction for both awareness and performance marketing initiatives, ensuring exceptional quality and brand consistency across all platforms.

• Design highly optimized brand and performance assets tailored for key digital channels including Meta, TikTok, Snapchat, and Google, focusing on strong storytelling, clear visual hierarchy, and conversion-driven execution.

• Develop and present innovative creative concepts, mood boards, and comprehensive visual directions for upcoming campaigns, strategic activations, and broader branding endeavors prior to production.

• Act as a primary brand guardian by meticulously reviewing and approving significant branding assets, ensuring strict adherence to Jeeny's visual identity guidelines, quality benchmarks, and overall brand strategy.

• Conceptualize, design, and execute comprehensive branding for activations, events, sponsorships, trade show booths, and other experiential marketing campaigns, including all supporting print and digital collateral.

• Create and refine in-app branding elements such as banners, seasonal campaign visuals, app interface graphics, and gamified user experiences to support product launches and growth marketing objectives.

• Foster robust cross-functional collaboration with marketing, product, commercial teams, and other internal stakeholders to deeply understand project objectives and deliver highly effective, strategically aligned branding solutions.

• Proactively research and integrate emerging creative trends, new technologies, regional market nuances, and design innovations to continuously evolve and enhance Jeeny’s distinctive visual language.

• Effectively manage a diverse portfolio of branding and campaign projects concurrently, rigorously ensuring all deadlines are met, consistency is maintained, and quality standards are upheld.

• Conduct thorough quality assurance checks across all creative outputs to guarantee that all designs are polished, error-free, and perfectly aligned with established brand guidelines and strategic objectives.

• Strategically leverage AI-powered creative tools (e.g., Gemini, Adobe AI, Midjourney) to elevate ideation processes, boost design efficiency, expedite mood boarding, generate compelling concepts, explore visual options, create iconography, and facilitate visual experimentation, always ensuring human-led design judgment refines outputs to meet high creative standards and brand consistency.

• Actively explore, evaluate, and recommend novel creative technologies and AI tools that can streamline workflows, significantly reduce repetitive production tasks, and measurably improve overall creative output without compromising brand integrity.

• Lead the strategic localization of creative concepts and visual executions specifically for the KSA market, ensuring campaigns resonate deeply with local culture, audience behaviors, current trends, and seasonal relevance, while maintaining seamless consistency with Jeeny’s overarching brand identity and core business objectives.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand leadership, hands-on design execution across multiple channels, and a significant emphasis on AI tool integration and localization for key markets, indicating a senior-level role with broad impact.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communication, Multimedia Design, or a closely related field.

Experience: 3+ years of progressive experience in graphic design, brand management, or visual communication, with a proven track record of developing impactful brand campaigns.

Required Skills:

• Expert proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro.

• Deep understanding of core design principles: branding, layout, typography, color theory, composition, and sophisticated visual storytelling.

• Demonstrated ability to create high-impact brand and performance assets optimized for digital platforms (Meta, TikTok, Snapchat, Google).

• Proven experience in conceptualizing and executing creative strategies for campaigns, activations, and experiential marketing.

• Strong portfolio showcasing expertise in visual identity systems, brand campaigns, digital marketing creatives, and activations.

• Excellent communication and collaboration skills, with a demonstrated ability to work effectively with cross-functional teams and diverse stakeholders.

• Proven ability to manage multiple projects simultaneously in fast-paced, deadline-driven environments.

• High attention to detail and a relentless passion for delivering polished, high-quality creative execution.

• Experience and demonstrated proficiency in leveraging AI-powered creative tools (e.g., Gemini, Adobe AI, Midjourney, Freepik AI, ChatGPT) for ideation, visual generation, research, and workflow optimization.

• Strong understanding of AI limitations within branding and campaign design, with the ability to refine, adapt, and elevate AI-generated outputs into polished, brand-ready creative work.

• Expertise in localizing creative concepts and visual executions for specific regional markets, particularly the KSA market, ensuring cultural relevance and brand consistency. Preferred Skills:

• Experience with motion graphics, illustration, or UI asset creation.

• Solid understanding of performance marketing principles and digital campaign best practices.

• Familiarity with project management methodologies and tools.

📝 Enhancement Note: The requirements emphasize a strong foundation in traditional design principles and software, coupled with a forward-looking requirement for AI tool proficiency and market localization expertise, particularly for the KSA market. This suggests a need for a designer who is both skilled and adaptable.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating expertise in brand campaign design, including concept development, execution across multiple channels, and measurable impact.

• Showcase of visual identity systems, including logo design, brand guides, and application across various touchpoints.

• Examples of optimized digital marketing assets for platforms like Meta, TikTok, Snapchat, and Google, highlighting visual hierarchy and conversion-focused design.

• Case studies or examples of experiential marketing activations, event branding, or booth designs.

• In-app branding examples, such as banners, campaign visuals, or gamified elements.

• Evidence of localization efforts, particularly for the KSA market, demonstrating cultural adaptation and brand consistency.

• Demonstrations of how AI tools were used in the design process, including ideation, concept generation, or asset creation, with clear articulation of the human-led refinement and quality assurance steps. Process Documentation:

• Examples of how you've developed and presented creative concepts, mood boards, and visual directions to stakeholders.

• Documentation or case studies showing your process for reviewing and approving major branding assets as a brand guardian.

• Workflows or case studies illustrating your approach to managing multiple branding and campaign projects simultaneously, ensuring timelines and quality are maintained.

• Examples of your quality assurance process for creative outputs to ensure polish and brand guideline adherence.

• Evidence of how you've collaborated cross-functionally to understand project objectives and deliver effective branding solutions.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating practical application of design skills in a business context, including campaign effectiveness, strategic thinking, AI integration, and localization. This indicates a need for candidates to showcase not just aesthetics but also strategic impact and process.

💵 Compensation & Benefits

Salary Range: Based on regional benchmarks for a Senior Brand Designer with 3+ years of experience in Amman, Jordan, and considering the company's industry (ride-hailing/tech), a competitive annual salary range is estimated to be between JOD 25,000 and JOD 40,000. This estimate accounts for the required expertise, the strategic nature of the role, and the demand for specialized skills such as AI tool proficiency and localization.

Benefits:

• Opportunities for career growth within a leading regional mobility platform.

• Access to professional development programs and training to enhance skills.

• Collaborative and dynamic work environment fostering innovation and teamwork.

• Opportunity to shape and evolve a significant regional brand identity.

• Competitive compensation package (details to be discussed during the interview process).

Working Hours: Standard full-time working hours, typically around 40 hours per week, with potential for flexibility based on project needs and team collaboration requirements, common in fast-paced tech environments.

📝 Enhancement Note: A salary range has been estimated based on industry data for similar roles in Amman, Jordan, factoring in the seniority and specialized skills required. The provided benefits are aligned with those mentioned in the job description and typical for growth-oriented tech companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focusing on Mobility Solutions and Ride-Hailing services. Jeeny operates in a competitive, fast-paced market across the Middle East.

Company Size: Jeeny is a significant player in the region, likely employing between 50-250 individuals, indicating a moderately sized organization where individual contributions are highly visible and impactful.

Founded: Founded in 2012, Jeeny has established itself as a leading ride-hailing platform with over a decade of experience in the market, suggesting a mature yet agile operational structure.

Team Structure:

• The Senior Brand Designer will be part of an in-house creative team, likely comprising other designers, content creators, and potentially marketing specialists.

• This role will report into a Creative Lead, Art Director, or Head of Marketing, with a dotted line to various cross-functional departments including Marketing, Product, and Commercial.

• Collaboration will be a key aspect, requiring close interaction with marketing managers, product managers, and business development teams to align creative output with strategic goals. Methodology:

• Data-Driven Creativity: While creative in nature, the role emphasizes translating business objectives and performance metrics into visual outputs, suggesting a data-informed approach to design strategy.

• Agile Workflow: Given the fast-paced nature of the ride-hailing industry, expect an agile and iterative process for campaign development and asset creation, with a focus on quick turnarounds and continuous optimization.

• Brand Consistency & Evolution: A core methodology will involve maintaining strict brand guidelines while actively seeking opportunities to evolve the visual language to stay relevant and engaging.

Company Website: https://www.jeeny.me/

📝 Enhancement Note: Jeeny's context as a mature ride-hailing platform suggests a need for a designer who understands market dynamics, rapid iteration, and the importance of a strong, consistent brand identity in a competitive landscape. The emphasis on AI points to a company embracing technological advancements.

📈 Career & Growth Analysis

Operations Career Level: This Senior Brand Designer role is positioned at a mid-to-senior level, requiring significant autonomy and strategic input. It's a role that demands not just design execution but also the ability to influence creative direction and lead projects from concept to completion. The focus on KSA market localization and AI tools further elevates the strategic aspect of the position.

Reporting Structure: The Senior Brand Designer will likely report to a Creative Director, Head of Marketing, or a similar leadership role within the marketing or creative department. They will collaborate closely with marketing managers, product managers, and commercial teams, providing a broad exposure to different business functions.

Operations Impact: The Senior Brand Designer's work directly impacts Jeeny's market perception, customer acquisition, and retention strategies. High-quality, culturally relevant, and conversion-optimized creative assets are critical for driving user engagement, campaign success, and ultimately, revenue growth in competitive markets like Jordan and KSA.

Growth Opportunities:

• Creative Leadership: Potential to grow into a Creative Lead or Art Director role, managing a team and setting the overall creative vision for the brand.

• Specialization: Opportunity to deepen expertise in specific areas like performance marketing creative, AI-driven design, or regional market creative strategy.

• Cross-Functional Advancement: The broad exposure to marketing, product, and commercial teams could open doors to roles in broader marketing strategy, brand management, or even product marketing.

• Skill Development: Continuous learning is encouraged, particularly in emerging AI creative technologies and regional market insights, providing ongoing professional development.

📝 Enhancement Note: The career path for this role is clearly defined towards creative leadership and strategic brand management, with opportunities to specialize or broaden one's experience within the tech and mobility sector. The emphasis on AI and localization adds unique growth vectors.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office-based work environment where in-person collaboration and team synergy are prioritized.

Office Location(s): The primary location is Amman, Jordan. The role also has a significant focus on the KSA market, suggesting potential for collaboration with teams or stakeholders in Saudi Arabia, and the need for designs to be culturally attuned to that region.

Workspace Context:

• Collaborative Hub: Expect a dynamic office environment designed to foster collaboration, with shared workspaces, meeting rooms, and potentially creative studios.

• Technology-Rich: Access to industry-standard design software, hardware, and potentially emerging AI creative tools will be provided to support high-quality output.

• Cross-Functional Interaction: Opportunities for direct interaction with marketing, product, and commercial teams will be frequent, facilitating a holistic understanding of business objectives and creative challenges.

Work Schedule: Standard full-time hours (approximately 40 hours per week) are expected, with the understanding that creativity and project demands may occasionally require flexibility to meet deadlines, especially for campaign launches or critical market activations.

📝 Enhancement Note: The on-site nature emphasizes a hands-on, collaborative team environment. The dual focus on Jordan and KSA implies the workspace needs to support understanding and execution for diverse regional contexts.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess suitability for the Senior Brand Designer role and alignment with Jeeny's brand aesthetic and strategic needs.

• Creative Challenge/Portfolio Presentation: A practical exercise or in-depth presentation of your portfolio. This will likely involve discussing your design process, strategic thinking behind your work, experience with AI tools, and how you've handled campaign design, brand guardianship, and localization (especially for KSA). Expect questions on your approach to translating business objectives into creative solutions.

• Stakeholder Interviews: Meetings with key stakeholders from marketing, product, and potentially leadership to evaluate collaboration style, communication skills, and cultural fit within Jeeny's fast-paced environment.

• Final Interview: A discussion with the hiring manager or senior leadership to confirm fit, discuss compensation, and outline expectations for the role.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your brand campaign design, visual identity systems, digital asset optimization, and AI tool integration. Prioritize work relevant to a mobility or tech brand.

• Highlight Process & Impact: For each project, clearly articulate the brief, your role, your design process (including AI usage and refinement), strategic rationale, and the measurable impact or results achieved. Use case study format.

• Demonstrate Localization: Include at least one example showcasing your ability to adapt creative concepts for regional markets, ideally for a Middle Eastern audience or similar to the KSA market.

• Showcase AI Integration: Be prepared to discuss how you've used AI tools in your workflow. Clearly differentiate AI-generated elements from your human-led design input, refinement, and quality assurance.

• Visual Storytelling: Present your portfolio in a visually engaging and easy-to-navigate format (e.g., PDF, personal website). Ensure high-quality imagery and concise descriptions.

Challenge Preparation:

• Anticipate Design Briefs: Be ready for a hypothetical design challenge related to a Jeeny campaign or asset. Think about how you'd approach it, considering target audience, platform, and business goals.

• Articulate Brand Strategy: Prepare to discuss Jeeny's brand identity and how you would evolve or maintain it. Consider the specific nuances of the Jordan and KSA markets.

• AI Tool Fluency: Be ready to discuss your experience with specific AI creative tools, their benefits, limitations, and how you ensure brand integrity when using them.

📝 Enhancement Note: The interview process emphasizes practical application, strategic thinking, and specific skill sets like AI tool usage and localization. Candidates should prepare to not only show their work but also articulate its strategic value and their process.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency is mandatory, specifically Photoshop (image manipulation, asset creation), Illustrator (vector graphics, logo design, UI elements), InDesign (layout, print collateral), After Effects (motion graphics, animation), and Premiere Pro (video editing for campaigns).

• AI-Powered Creative Tools: Experience with platforms such as Gemini, Adobe AI, Midjourney, Freepik AI, ChatGPT, or similar for ideation, concept generation, image exploration, iconography, and visual experimentation.

• Prototyping/Wireframing Tools: Familiarity with tools like Figma or Sketch for UI asset creation and basic prototyping, if applicable.

Analytics & Reporting:

• Performance Marketing Platforms: Understanding of asset requirements and best practices for Meta Ads Manager, Google Ads, TikTok Ads Manager, and Snapchat Ads.

• Analytics Dashboards: Ability to interpret data from platforms like Google Analytics or internal dashboards to inform creative optimization.

CRM & Automation:

• Project Management Software: Proficiency with tools like Asana, Trello, or Jira for managing multiple projects and collaborating with teams.

• Digital Asset Management (DAM) Systems: Familiarity with systems for organizing and retrieving creative assets.

📝 Enhancement Note: The technology stack is heavily focused on industry-standard design software and increasingly, AI creative tools. A strong understanding of how design integrates with performance marketing platforms is also crucial.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong emphasis on how creative work translates into tangible business results, such as user acquisition, engagement, and brand perception.

• Collaboration & Communication: A culture that values open communication, cross-functional teamwork, and constructive feedback to achieve shared goals.

• Innovation & Adaptability: Embracing new technologies (like AI), creative approaches, and market trends to stay ahead in a dynamic industry.

• Quality & Precision: A commitment to high-quality execution, meticulous attention to detail, and adherence to brand standards.

• Cultural Relevance: A deep respect for and understanding of regional cultures, particularly in the KSA market, ensuring all creative outputs are sensitive and resonant.

Collaboration Style:

• Cross-Functional Synergy: The team works closely with marketing, product, and commercial departments, requiring designers to be proactive in understanding diverse perspectives and objectives.

• Iterative Feedback Loops: Expect a process of receiving and providing feedback regularly to refine designs and ensure alignment with project goals.

• Knowledge Sharing: A culture that encourages sharing insights, best practices, and learning from each other, particularly regarding new design tools and market trends.

📝 Enhancement Note: Jeeny's culture appears to be a blend of fast-paced tech innovation and a grounded approach to cultural sensitivity and business impact. Collaboration is key, and the ability to adapt and learn is highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Market Localization: Ensuring that creative remains on-brand while being deeply relevant and resonant for specific regional markets like KSA requires careful strategic execution.

• Integrating AI Effectively: Leveraging AI tools for efficiency and ideation while maintaining high creative quality, brand integrity, and avoiding over-reliance on automated outputs.

• Fast-Paced Environment: Keeping up with rapid campaign cycles, evolving market trends, and multiple project demands without compromising quality.

• Cross-Functional Alignment: Effectively translating diverse stakeholder needs and business objectives into cohesive and compelling visual narratives.

Learning & Development Opportunities:

• AI Creative Tool Mastery: Opportunity to become an expert in utilizing and integrating emerging AI creative technologies into professional design workflows.

• Regional Market Expertise: Deepening knowledge of the KSA market's cultural nuances, consumer behavior, and design preferences.

• Brand Strategy Influence: Gaining experience in shaping and evolving a regional brand identity, contributing to strategic marketing decisions.

• Performance Marketing Creative Optimization: Developing skills in designing creatives that demonstrably drive key performance indicators (KPIs) and conversions.

• Mentorship: Potential to be mentored by senior creative leaders or to mentor junior designers as the team grows.

📝 Enhancement Note: The challenges are centered around the strategic application of design in a dynamic, multi-market environment, with a strong focus on new technologies and cultural adaptation. Growth opportunities align with developing these specialized skills and taking on more strategic responsibilities.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual identity for a new campaign or product launch, detailing how you'd incorporate market insights and brand objectives."

• "How would you approach localizing a global brand campaign for the KSA market, ensuring cultural relevance while maintaining brand consistency?"

• "Walk us through a campaign where you successfully used AI-powered creative tools. What were the challenges, how did you overcome them, and what was the impact?"

• "How do you balance the need for creative innovation with strict brand guidelines and performance marketing requirements?" Company & Culture Questions:

• "What excites you about Jeeny's mission and its role in the mobility sector?"

• "How do you see your design approach contributing to Jeeny's brand perception in Jordan and KSA?"

• "Describe a time you had to collaborate with stakeholders from different departments (e.g., product, marketing) to achieve a design goal. How did you manage differing opinions?"

• "What are your thoughts on the current visual landscape of ride-hailing apps, and how would you differentiate Jeeny's brand visually?" Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your solution (including AI usage), your role, the process, and the measurable results. Aim for a concise, impactful story.

• Quantify Impact: Wherever possible, use metrics to demonstrate the success of your designs (e.g., increased engagement, conversion rates, brand recall).

• Showcase AI Workflow: Explicitly point out where and how AI tools were used in your process, emphasizing your critical thinking, refinement, and quality control.

• Tailor to Jeeny: Highlight projects that demonstrate experience with brands in similar industries, performance marketing, or regional localization.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, practical application of design skills (especially with AI), and a deep understanding of brand strategy, localization, and cross-functional collaboration within a tech context.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application, including your resume and a link to your online portfolio, through the provided application portal.

• Portfolio Customization: Ensure your portfolio prominently features work demonstrating brand campaign design, visual identity systems, digital asset optimization for performance marketing, and any relevant experience with AI creative tools or market localization. Tailor your project selection to highlight relevance to Jeeny's industry and markets.

• Resume Optimization: Update your resume to clearly articulate your experience with Adobe Creative Suite, AI tools, campaign design, and cross-functional collaboration. Use keywords from the job description and quantify your achievements with specific results.

• Interview Preparation: Practice articulating your design process, strategic thinking, and the impact of your work using specific examples. Be ready to discuss your experience with AI tools and your approach to localization for the KSA market.

• Company Research: Familiarize yourself with Jeeny's current brand identity, marketing campaigns, and its position in the Middle Eastern ride-hailing market. Understand their target audience and key markets (Jordan, KSA).

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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