Senior Brand & Creative Designer

📍 Job Overview

Job Title: Senior Brand & Creative Designer

Company: Perfection Group

Location: Cincinnati, OH

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-14

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead the hands-on execution of brand campaigns, visual identity, and creative assets across multiple channels, including digital, print, and environmental graphics.

• Translate complex business priorities into clear, compelling, and distinctly branded creative solutions that resonate with customers, associates, candidates, and partners.

• Drive consistency and evolution of the Perfection Group brand, ensuring a cohesive look, sound, and feel across all touchpoints.

• Collaborate closely with Marketing, Sales, People & Talent, Operations, and company leadership to deliver impactful creative work that supports strategic business objectives.

📝 Enhancement Note: This role is positioned as a senior, hands-on contributor, emphasizing both strategic brand stewardship and direct creative execution. The "creative force" description suggests a significant level of autonomy and influence over the company's visual narrative.

📈 Primary Responsibilities

• Develop and execute brand campaigns, storytelling initiatives, and visual concepts that align with Perfection Group's strategic goals.

• Design and produce a wide range of marketing collateral, including sales presentations, proposals, digital advertisements, email campaigns, direct mail, and social media content.

• Create internal communications materials for recruiting and associate engagement, ensuring brand consistency and clarity.

• Design environmental graphics, signage, merchandise, and other promotional materials to enhance office spaces and brand presence.

• Partner with leadership to develop and refine company presentations and event materials.

• Improve internal creative processes by developing templates, organizing brand assets, and streamlining project workflows from concept to completion.

• Ensure visual consistency across all brand touchpoints, maintaining high standards for typography, composition, and layout.

📝 Enhancement Note: The responsibilities highlight a broad scope of creative work, moving beyond traditional graphic design to encompass environmental branding and internal communications. The emphasis on "improving how creative work gets done" indicates a need for process optimization and asset management skills.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communication, or a related creative field.

Experience: Minimum of five years of experience in graphic design, brand management, creative services, or marketing.

Required Skills:

• Proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign, etc.).

• Expert eye for typography, composition, layout, and visual consistency.

• Demonstrated ability to develop strong creative concepts and execute them beautifully.

• Proven experience in creating both print and digital design assets.

• Strong understanding of brand strategy and visual identity development.

• Excellent storytelling and communication skills through visual mediums.

• Ability to manage multiple projects, priorities, and stakeholders effectively.

• Detail-oriented with a strong sense of ownership and follow-through.

• Capacity to ask thoughtful questions and synthesize diverse input into cohesive solutions. Preferred Skills:

• Experience in B2B environments, commercial services, facilities management, engineering, or construction.

• Familiarity with contemporary design and content-creation tools beyond Adobe Creative Cloud.

• Experience in environmental graphics and interior branding.

• Knowledge of social media content creation and best practices.

• Ability to balance high creative standards with efficient project execution.

📝 Enhancement Note: The "hands-on designer" aspect implies a need for strong technical design skills rather than purely directorial experience. The preference for B2B or industrial sector experience suggests a need to understand business-to-business marketing nuances, though it's not a strict requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a strong design thinking process across both print and digital channels.

• Include examples of branding initiatives, campaign development, and sales collateral.

• Demonstrate proficiency in social media content creation, environmental graphics, and event-related design.

• Present work that illustrates the candidate's ability to translate business needs into exceptional creative solutions. Process Documentation:

• The role requires improving internal creative processes, suggesting a need for candidates to articulate their approach to workflow optimization, template creation, and brand asset management.

• Candidates should be prepared to discuss how they organize and maintain creative assets for efficient access and reuse.

• Demonstrate an understanding of moving projects from initial concept through to final execution efficiently.

📝 Enhancement Note: The emphasis on a portfolio and improving internal processes suggests that candidates should be ready to discuss not just the final output but also the methodology behind their creative work and how they ensure efficiency and organization.

💵 Compensation & Benefits

Salary Range:

• For a Senior Brand & Creative Designer in Cincinnati, OH, with 5-10 years of experience, the estimated salary range is typically between $75,000 and $110,000 annually. This range can vary based on specific skills, the depth of portfolio, and the exact scope of responsibilities within Perfection Group.

• This estimate is based on industry benchmarks for senior design roles in mid-sized metropolitan areas in the Midwest, considering a full-time, on-site position. Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Retirement savings plan (e.g., 401(k)) with potential company match.

• Paid time off (PTO), including vacation, sick leave, and holidays.

• Opportunities for professional development, including training and workshops.

• Potential for involvement in company events and team-building activities.

• A creative and collaborative work environment. Working Hours:

• This is a full-time position, typically requiring approximately 40 hours per week.

• The role is based on-site in Cincinnati, OH, with occasional travel to other company offices and events.

📝 Enhancement Note: Salary is an estimate based on the location (Cincinnati, OH), experience level (Senior, 5-10 years), and job title. Benefits are standard for full-time roles in similar industries and locations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Perfection Group operates within the commercial services sector, potentially encompassing areas like facilities management, engineering, or construction, given the preferred experience. This industry context suggests a need for practical, results-oriented creative solutions that clearly communicate value and reliability.

Company Size: Perfection Group is likely a mid-to-large-sized organization (based on the need for a dedicated Senior Brand & Creative Designer and cross-functional collaboration with departments like Marketing, Sales, and Operations). This size typically implies established processes but also opportunities for individual impact and growth.

Founded: While the founding date is not provided, the company's emphasis on "continually shaped, strengthened, and brought to life" suggests a company that is dynamic and forward-thinking, valuing brand evolution and innovation.

Team Structure:

• The Senior Brand & Creative Designer will likely be part of a Marketing or Communications team, reporting to a Marketing Director or similar leadership role.

• They will have a dotted-line reporting structure or close working relationship with Sales, People & Talent, and Operations leadership.

• The role fosters cross-functional collaboration, requiring strong communication and partnership skills to translate diverse business needs into unified creative outputs. Methodology:

• Creative work will be guided by business priorities and brand strategy, aiming for clear, compelling, and consistent messaging.

• Emphasis on data-driven decision-making for creative concepts and campaign effectiveness, though the primary focus is on visual execution.

• Workflow optimization and efficient project management are key to ensure timely delivery of creative assets.

Company Website: Perfection Group (perfectiongroup.com)

📝 Enhancement Note: The industry context is inferred from the preferred experience. The company size is estimated based on the role's scope and cross-functional collaboration requirements.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role. It requires a high degree of autonomy, expertise, and the ability to mentor or guide junior team members or external agencies, though direct management may not be part of the role. The focus is on deep creative expertise and strategic brand application.

Reporting Structure: The Senior Brand & Creative Designer will likely report to a Marketing Manager, Director of Marketing, or potentially a VP of Marketing/Communications. They will collaborate closely with stakeholders across Sales, Operations, and HR/Talent Acquisition.

Operations Impact: The designer's impact will be measured by their ability to enhance the company's brand perception, improve the effectiveness of sales and marketing materials, strengthen recruiting efforts through compelling visuals, and contribute to a cohesive and positive customer and employee experience. Their work directly influences how the Perfection Group brand is perceived in the market and internally.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like digital marketing design, environmental branding, or campaign strategy.

• Leadership: Potentially move into a Creative Lead or Art Director role, overseeing junior designers or managing external creative vendors, with increased strategic oversight.

• Broader Impact: Take on more responsibility for overall brand strategy and visual direction as the company grows.

• Skill Development: Access to training and workshops to stay current with design trends, software, and marketing technologies.

📝 Enhancement Note: Growth opportunities are inferred from the "Senior" title and the role's influence across multiple departments, suggesting a potential path towards more strategic or leadership-oriented creative roles.

🌐 Work Environment

Office Type: The role is on-site in Cincinnati, OH, suggesting a traditional office environment. Given the collaborative nature of the role, it likely includes shared workspaces, meeting rooms, and potentially a dedicated creative studio area.

Office Location(s): Cincinnati, Ohio, United States. Occasional travel to other Perfection Group offices and company events is expected.

Workspace Context:

• The workspace will likely foster collaboration with marketing, sales, and operations teams, requiring easy access for meetings and feedback sessions.

• Access to standard office technology and design software (Adobe Creative Cloud) is essential.

• Opportunities for team interaction will be frequent due to the cross-functional nature of projects. Work Schedule:

• Standard full-time business hours (approximately 40 hours per week) are expected, with flexibility potentially available depending on project deadlines and company policy.

• The on-site nature means consistent presence in the Cincinnati office is required.

📝 Enhancement Note: The work environment is assumed to be a standard professional office setting typical for a full-time, on-site role in the commercial services industry, designed to facilitate collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a recruiter will conduct an initial review of applications, focusing on experience and portfolio links.

• Portfolio Review & Creative Challenge: Candidates will likely present their portfolio, discussing key projects, design thinking, and process. A practical design challenge or case study related to Perfection Group's brand may be assigned.

• Stakeholder Interviews: Interviews with hiring managers and key stakeholders from Marketing, Sales, and potentially Operations to assess creative vision, collaboration skills, and cultural fit.

• Final Interview: Possibly with senior leadership to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Curate Thoughtfully: Select projects that best demonstrate your range, design thinking, and ability to meet diverse creative briefs (campaigns, sales collateral, digital, print, environmental).

• Showcase Process: For each project, briefly explain the challenge, your role, your design process, and the outcome. Highlight how you translated business needs into creative solutions.

• Quantify Impact: Where possible, include metrics or results that show the effectiveness of your designs (e.g., engagement rates for social media, conversion improvements for sales collateral).

• Tailor to Perfection Group: Emphasize projects that align with B2B or industrial sectors if you have them, or explain how your general design skills are transferable.

• Professional Presentation: Ensure your portfolio is clean, well-organized, and easy to navigate, whether it's a website or a PDF.

Challenge Preparation:

• Familiarize yourself with Perfection Group's current brand identity and any publicly available marketing materials.

• Be prepared to brainstorm creative solutions for hypothetical business scenarios relevant to the company's industry.

• Practice articulating your design decisions clearly and concisely, explaining the strategic rationale behind them.

📝 Enhancement Note: The interview process is standard for a senior creative role, with a strong emphasis on portfolio evaluation and practical application of design skills to business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential proficiency in Photoshop, Illustrator, and InDesign. Experience with After Effects, Premiere Pro, or XD may be beneficial for digital and motion graphics.

• Design & Content Creation Tools: Familiarity with contemporary tools for digital asset creation, social media content generation, and potentially prototyping.

Analytics & Reporting:

• While not a primary analytics role, understanding how to interpret basic performance data (e.g., digital ad engagement, social media metrics) to inform design decisions is valuable.

• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot) can be helpful for understanding sales collateral needs and campaign integration. CRM & Automation:

• Experience designing within templates provided by CRM or marketing automation systems.

• Understanding of how visual assets are deployed through these platforms.

📝 Enhancement Note: The core technical requirement is deep proficiency in Adobe Creative Cloud. Other tools are secondary but indicate the need for an understanding of the broader marketing and sales technology ecosystem.

👥 Team Culture & Values

Operations Values:

• Excellence & Precision: A commitment to high-quality creative output, paying attention to the smallest details to ensure visual consistency and brand integrity.

• Collaboration & Partnership: A willingness to work closely with cross-functional teams, actively seeking input and building strong working relationships to achieve shared goals.

• Innovation & Evolution: An openness to new ideas and a drive to continually shape and strengthen the brand, rather than just maintaining the status quo.

• Efficiency & Ownership: Taking responsibility for projects, managing priorities effectively, and finding smarter ways to execute creative work to meet deadlines.

• Customer-Centricity: Designing with the end-user (customer, associate, candidate) in mind, ensuring clarity, impact, and a positive brand experience.

Collaboration Style:

• Proactive and communicative, regularly engaging with stakeholders to gather requirements and present concepts.

• Open to feedback and constructive criticism, using it to refine creative solutions.

• Team-oriented, willing to support colleagues and contribute to a positive, productive work environment.

• Process-driven, contributing to the development and adherence of efficient creative workflows.

📝 Enhancement Note: Company values are inferred from the job description's language ("continually shaped, strengthened, and brought to life," "hands-on steward," "ask thoughtful questions," "take ownership"). These imply a culture that values quality, teamwork, and proactive contribution.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Volume and Quality: Managing a high volume of diverse creative requests while maintaining exceptional design standards.

• Translating Diverse Input: Synthesizing varied feedback and business priorities from multiple departments into a single, cohesive creative vision.

• Staying Ahead of Trends: Keeping up-to-date with evolving design trends, digital technologies, and marketing best practices.

• Brand Evolution: Contributing to the continuous evolution of the Perfection Group brand while ensuring consistency.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to attend workshops or online courses for new software features or advanced design methodologies.

• Industry Best Practices: Staying informed about current trends in branding, digital marketing, and B2B communications.

• Cross-Functional Understanding: Gaining deeper insights into the needs and strategies of Sales, Marketing, Operations, and HR departments.

• Portfolio Expansion: Developing a robust portfolio with impactful projects that showcase significant contributions to the company's brand and business objectives.

📝 Enhancement Note: Challenges are identified based on the broad scope of responsibilities and the "hands-on" nature of a senior role. Growth opportunities are standard for senior creative positions focused on skill enhancement and strategic contribution.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a brand campaign from initial concept to final execution. How do you ensure it aligns with business objectives and resonates with the target audience?" (Focus on your creative process, stakeholder alignment, and strategic thinking).

• "How do you approach designing sales collateral or presentations to be both visually appealing and highly effective in driving sales?" (Highlight your understanding of sales enablement and persuasive design).

• "Walk us through a project where you had to balance multiple, potentially conflicting, stakeholder requests. How did you manage priorities and ensure a successful outcome?" (Demonstrate your project management, communication, and problem-solving skills). Company & Culture Questions:

• "Based on what you've seen, how do you think your design style and experience align with the Perfection Group brand and culture?" (Show you've researched the company and can articulate your fit).

• "How do you approach improving internal creative processes or organizing brand assets?" (Address the company's stated goal of process improvement).

• "What are your thoughts on the importance of visual consistency across all brand touchpoints, from digital ads to office signage?" (Emphasize your understanding of brand stewardship). Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project type or by showcasing your problem-solving approach.

• Storytelling: For each key project, tell a compelling story: the challenge, your unique contribution, your design process, and the positive results achieved.

• Highlight Key Skills: Explicitly point out how your work demonstrates your expertise in typography, layout, brand identity, and cross-channel application.

• Address the Role: Connect your portfolio examples directly to the responsibilities outlined in the job description.

📝 Enhancement Note: Interview questions are designed to probe the candidate's creative process, strategic thinking, collaboration skills, and understanding of the specific requirements of the Senior Brand & Creative Designer role at Perfection Group.

📌 Application Steps

To apply for this Senior Brand & Creative Designer position:

• Submit your application through the provided link on recruitingbypaycor.com.

• Portfolio Customization: Ensure your portfolio clearly showcases your expertise in graphic design, brand development, and multi-channel creative execution. Tailor your selection to highlight projects relevant to B2B, sales enablement, and brand storytelling.

• Resume Optimization: Update your resume to emphasize your 5+ years of experience, proficiency in Adobe Creative Cloud, and any experience in relevant industries (commercial services, industrial, etc.). Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, strategic thinking, and collaboration skills. Prepare to discuss your portfolio projects in detail and how you've improved creative workflows.

• Company Research: Thoroughly review the Perfection Group website and any available marketing materials to understand their current brand identity, industry, and potential creative needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.