Senior AI Creative Designer

📍 Job Overview

Job Title: Senior AI Creative Designer

Company: CapsLock

Location: Chișinău, Moldova

Job Type: Full-time

Category: Creative & Media / Art & Design / Data & Analytics

Date Posted: 2026-08-13

Experience Level: Mid-Senior Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive customer acquisition by creating high-quality, AI-generated visual creatives optimized for conversion across digital advertising platforms.

• Leverage cutting-edge generative AI tools and traditional design software to produce photorealistic imagery, lifestyle scenes, and product visuals.

• Collaborate closely with performance marketers, copywriters, and media production teams to ensure visual assets align with campaign objectives and messaging.

• Proactively research, test, and integrate new AI technologies and workflows to enhance creative output quality, speed, and effectiveness.

• Contribute to a data-informed design process, iterating on visuals based on performance metrics and A/B testing results to maximize campaign ROI.

📝 Enhancement Note: This role is positioned at the intersection of creative design, advanced AI technologies, and performance marketing, focusing on tangible business outcomes (conversion rates and customer acquisition). The emphasis on "AI-Geek" and continuous learning highlights a dynamic and forward-thinking approach to creative production.

📈 Primary Responsibilities

• Generate high-quality AI-driven visuals for performance marketing campaigns, including static ads, lifestyle imagery, and photorealistic human characters for platforms like Facebook, Instagram, and Google.

• Enhance, retouch, and extend existing photographic assets using AI tools to meet campaign requirements and maintain visual consistency.

• Develop multiple creative variations of visual concepts to facilitate extensive A/B testing and campaign scaling efforts.

• Ensure all generated visual assets adhere strictly to client brand guidelines, product specifications, and overall quality standards.

• Actively research, test, and implement new AI tools, features, and workflows to continuously improve the efficiency and effectiveness of visual production.

• Collaborate with copywriters and marketers to ensure visual narratives are compelling and strategically aligned with messaging and funnel logic.

• Translate creative briefs into diverse visual directions, moving beyond single outputs to explore multiple strategic approaches.

• Identify and resolve common AI-generated visual anomalies, such as artifacts, distortions, and inconsistencies, to maintain a high standard of realism.

• Understand the direct impact of visual content on key performance indicators such as Click-Through Rate (CTR) and conversion rates.

• Support media production and marketing funnel integration by delivering visually optimized and structured assets.

• Maintain clear and concise documentation of all tasks and processes within ClickUp, adhering to team standards.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution, technical AI proficiency, and a strong performance marketing mindset. The need to "translate briefs into multiple creative directions" and support A/B testing indicates a focus on strategic creative development rather than just execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Design, Fine Arts, Digital Media, Marketing, or a related field is highly beneficial.

Experience: 3-5+ years of experience in design, visual content creation, or creative digital marketing, with a proven track record in performance campaigns.

Required Skills:

• 1-2+ years of hands-on experience with AI image generation platforms (e.g., Figma Weave, Higgsfield, Magnific, Runway) specifically for producing photorealistic human imagery, lifestyle scenes, and product-focused visuals.

• Proficiency in connecting AI outputs with traditional design pipelines, including tools like Figma and the Adobe Creative Suite (Photoshop, Illustrator).

• Strong visual design acumen, encompassing composition, lighting, color theory, typography, and a keen eye for photorealism and human anatomy.

• Demonstrated "AI-Geek" mentality: actively follows AI news, experiments with emerging features and workflows, and seeks innovative ways to enhance creative output.

• Ability to conduct audience research and translate insights into compelling visual narratives.

• Foundational understanding of performance marketing principles, including CTR, effective hooks, and conversion-focused creative strategies.

• Proven ability to iterate quickly on creative concepts based on performance data and feedback.

• Exceptional attention to detail and a commitment to maintaining high visual quality standards.

• Proactive problem-solving and a mindset geared towards suggesting improvements and efficiencies.

• Clear and effective communication and collaboration skills, with the ability to work within a global, remote team.

• Upper-intermediate English proficiency (B2) or higher. Preferred Skills:

• Basic understanding of how static visual assets translate into video production workflows.

• Experience producing creative assets for high-Cost Per Acquisition (CPA) verticals such as home services, insurance, or finance.

• Adaptability and comfort working in a fast-paced environment with evolving priorities and project demands.

📝 Enhancement Note: The explicit requirement for 1-2 years of active, hands-on AI image generation experience is a critical differentiator. The "AI-Geek" descriptor emphasizes a passion for and deep engagement with the AI landscape, suggesting the company values continuous learning and exploration in this rapidly evolving field.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing AI-generated photorealistic visuals that demonstrate high-end visual sensibility, technical skill, and creative execution.

• Specific examples of AI-generated human imagery, lifestyle scenes, and product visualizations.

• Case studies or examples illustrating how AI visuals were used in performance marketing campaigns and contributed to improved metrics (e.g., CTR, conversion rates).

• Demonstrations of workflow integration, showing how AI tools were used in conjunction with traditional design software (Figma, Adobe Creative Suite).

• Evidence of iterating on creative concepts based on feedback or performance data. Process Documentation:

• Examples of documented workflows for AI visual production, highlighting efficiency and quality control measures.

• Clear articulation of how AI tools are integrated into the broader creative production pipeline.

• Demonstrations of how performance data and A/B testing results informed creative iterations and final asset selection.

📝 Enhancement Note: The portfolio is paramount for this role, requiring specific evidence of AI-generated photorealism and its application in performance marketing. Candidates should be prepared to detail their AI workflows and how they leverage data to drive creative decisions.

💵 Compensation & Benefits

Salary Range:

Given the Senior level, specialized AI skills, and remote nature for a global company, the estimated salary range for a Senior AI Creative Designer in Chișinău, Moldova, would typically fall between $35,000 - $60,000 USD annually.

📝 Enhancement Note: This estimate is based on industry benchmarks for senior creative roles with AI specialization in Eastern European markets, adjusted for a remote, international company. Factors influencing the final offer will include specific years of AI experience, portfolio strength, and the candidate's demonstrated impact on conversion rates. Research indicates that specialized tech roles in Moldova can command competitive salaries, especially when remote for international firms.

Benefits:

• Truly and Fully Remote Work: Flexibility to work from any location, fostering a productive and comfortable environment.

• Generous Paid Vacations: Ample time off to ensure work-life balance and personal well-being.

• Unlimited Sick Days: Support for personal health and recovery without arbitrary limits.

• Ongoing Learning & Development: Access to a Free Books program, workshops, and conferences to foster continuous skill enhancement.

• Home Office Setup: Allowance to cover expenses for essential equipment and furniture to create an optimal remote workspace.

• Physical Well-Being Support: Coverage for medical insurance and a flexible allowance for fitness programs.

• "Fun Stuff": Opportunities for social engagement and team activities, contributing to a positive work environment.

Working Hours: Approximately 40 hours per week, with flexibility inherent in a remote role, allowing for effective time management to meet project deadlines and collaborative needs across different time zones.

🎯 Team & Company Context

🏢 Company Culture

Industry: IT Marketing & Customer Acquisition Solutions. CapsLock operates within the B2C client acquisition space, leveraging technology and data to build scalable marketing solutions.

Company Size: While not explicitly stated, the mention of a "diverse, global team" and serving "large North American partners" suggests a medium to large-sized organization with a significant international presence.

Founded: The company was founded in 2017, indicating a relatively established but still agile organization with a history of innovation in the customer acquisition landscape.

Team Structure:

• The Design department is scaling, with a focus on AI visual production, suggesting growth and investment in this area.

• The role involves close collaboration with marketers, copywriters, media production, and video editors, indicating a cross-functional team environment.

• Reporting likely involves a Design Lead or Head of Creative, with clear communication channels established for performance marketing objectives. Methodology:

• Data-informed decision-making is central, with a focus on AI-driven analytics and MarTech to optimize customer acquisition models.

• Emphasis on scalable solutions, flexible scaling, and optimized operations.

• A culture that values continuous innovation, open collaboration, and the exchange of new ideas.

Company Website: https://www.capslock.global/

📝 Enhancement Note: CapsLock positions itself as a tech-forward, data-driven company focused on innovative customer acquisition. The culture appears to be global, collaborative, and supportive of continuous learning, particularly in emerging technologies like AI.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicating a need for significant independent contribution, strategic thinking, and mentorship potential within the design team. It requires a deep understanding of both creative principles and performance marketing outcomes.

Reporting Structure: The Senior AI Creative Designer will likely report to a Creative Director, Head of Design, or a Marketing Manager overseeing creative production for performance campaigns. Collaboration will be extensive with cross-functional teams.

Operations Impact: The role directly impacts revenue by improving conversion rates through compelling visual assets. Success in this position contributes significantly to client acquisition performance, which is the core business of CapsLock.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven creative for performance marketing, potentially becoming a subject matter expert within the company.

• Leadership: Opportunity to mentor junior designers, influence creative strategy, and potentially lead AI creative initiatives as the department grows.

• Skill Expansion: Develop a stronger understanding of video production pipelines and high-CPA vertical creative strategies.

• Cross-Functional Exposure: Gain insights into media buying, copywriting, and overall campaign strategy through close collaboration.

📝 Enhancement Note: This role offers a clear path for growth within a specialized, high-demand field. The "AI-Geek" aspect suggests opportunities to stay at the forefront of technological advancements, which can be a significant career differentiator in the creative and marketing technology space.

🌐 Work Environment

Office Type: Fully Remote. CapsLock emphasizes a "truly and fully remote environment," allowing employees to choose their most productive workspace.

Office Location(s): While the job is posted for Chișinău, Moldova, the remote nature means employees can work from any location where they are most productive.

Workspace Context:

• The company provides support for home office setup, covering equipment and furniture expenses to ensure a comfortable and efficient remote workspace.

• Collaboration is facilitated through digital tools, suggesting a dynamic and interactive virtual environment.

• The emphasis on continuous learning and collaboration implies a culture where team members are encouraged to share knowledge and best practices digitally.

Work Schedule: Approximately 40 hours per week. The remote nature offers flexibility in managing one's schedule, provided deadlines are met and collaboration with global teams is maintained.

📝 Enhancement Note: The fully remote setup, coupled with home office support, indicates a commitment to employee well-being and productivity. The challenge lies in maintaining strong collaboration and communication across a distributed global team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess qualifications, AI experience, and visual quality.

• Technical Interview: Discussion focused on AI tools, creative processes, performance marketing understanding, and problem-solving scenarios. Candidates may be asked to walk through their portfolio and explain specific AI techniques used.

• Creative Challenge/Case Study: A practical exercise may be given, requiring the candidate to create or critique AI-generated visuals for a specific campaign scenario, demonstrating their ability to meet performance objectives and brand guidelines.

• Team/Cultural Fit Interview: Conversation with potential team members or hiring managers to assess collaboration style, communication skills, and alignment with CapsLock's values.

• Final Interview: Discussion with senior leadership to finalize the offer.

Portfolio Review Tips:

• Highlight AI Proficiency: Clearly showcase AI-generated visuals, detailing the tools and techniques used. Emphasize photorealism and high-end visual sensibility.

• Demonstrate Performance Impact: Include examples where your AI-generated creatives directly contributed to improved campaign metrics (e.g., increased CTR, better conversion rates). Quantify results whenever possible.

• Showcase Iterative Process: Present examples of how you iterated on designs based on feedback, data, or A/B testing results. Illustrate your thought process from brief to final output.

• Detail Workflow Integration: Explain how you integrate AI tools with traditional design software (Figma, Adobe Suite) and how these assets are prepared for media production.

• Articulate "AI-Geek" Mentality: Be prepared to discuss your passion for AI, how you stay updated on new tools and features, and your vision for AI in creative marketing.

Challenge Preparation:

• Familiarize with AI Tools: Ensure you are up-to-date with the latest features and capabilities of common AI image generation platforms.

• Understand Performance Metrics: Review key performance indicators for paid social and digital advertising (CTR, CPA, Conversion Rate) and how creative impacts them.

• Practice Visual Problem-Solving: Be ready to analyze a creative brief or existing assets and propose AI-driven visual solutions that enhance performance.

• Prepare for Remote Collaboration: Think about how you communicate effectively and collaborate within a remote, global team environment.

📝 Enhancement Note: The interview process will heavily weigh the candidate's portfolio and their demonstrated ability to create AI visuals that directly drive performance. Candidates should be ready to articulate their AI workflow, data-informed design process, and passion for the evolving AI landscape.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation Platforms: Figma Weave, Higgsfield, Magnific, Runway, and similar generative AI tools for image creation and enhancement.

• Design Software: Figma, Adobe Creative Suite (Photoshop, Illustrator) for refining, editing, and integrating AI outputs.

• Project Management: ClickUp for task management, workflow documentation, and team collaboration.

Analytics & Reporting:

• Candidates should be comfortable interpreting performance data from digital advertising platforms (e.g., Facebook Ads Manager, Google Ads) to inform creative decisions.

• Familiarity with A/B testing methodologies and analysis is crucial. CRM & Automation:

• While not primary tools for this role, understanding how visual assets fit into broader CRM and marketing automation workflows is beneficial.

📝 Enhancement Note: Proficiency in specific AI image generation tools is a core requirement. The ability to seamlessly integrate these AI tools with traditional design software like Figma and Adobe Creative Suite is essential. Familiarity with ClickUp for project management is also noted.

👥 Team Culture & Values

Operations Values:

• Innovation & Forward-Thinking: A strong emphasis on embracing new technologies like AI and pushing creative boundaries.

• Performance-Driven: A relentless focus on delivering measurable results, particularly in customer acquisition and conversion rates.

• Data-Informed: Decisions are guided by data analytics and performance metrics, rather than solely intuition.

• Collaboration & Open Communication: Valuing the exchange of ideas, constructive feedback, and teamwork across a global, remote team.

• Continuous Learning: Encouraging curiosity, skill development, and staying ahead of industry trends.

Collaboration Style:

• Highly collaborative, with designers working closely with marketers, copywriters, and production teams.

• Emphasis on clear documentation and process adherence (e.g., using ClickUp).

• Open to feedback and iterative design processes driven by performance data.

• Global team dynamic requires effective asynchronous and synchronous communication strategies.

📝 Enhancement Note: The culture at CapsLock appears to be a blend of cutting-edge technological adoption, a results-oriented marketing approach, and a supportive, collaborative remote work environment. The "AI-Geek" descriptor strongly points to a value placed on passion and deep engagement with new technologies.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the constant influx of new AI tools, features, and best practices requires continuous learning and adaptation.

• Maintaining Photorealism & Quality: Consistently achieving high levels of photorealism and visual quality across diverse campaign needs can be technically demanding.

• Balancing Creativity with Performance: Effectively translating performance marketing goals (e.g., high CTR) into visually compelling and engaging creative assets.

• Remote Collaboration: Ensuring seamless communication and workflow integration within a distributed global team.

Learning & Development Opportunities:

• AI Specialization: Become a leading expert in AI-driven creative for performance marketing, a highly sought-after skill set.

• Cross-Functional Expertise: Gain deeper insights into broader marketing strategies, media production, and client acquisition models.

• Mentorship: Potential to mentor junior designers and influence the creative direction of the growing AI visual production team.

• Industry Exposure: Opportunities to explore emerging trends in digital marketing technology and creative automation.

📝 Enhancement Note: The primary challenge and growth opportunity stem from the dynamic nature of AI. This role offers a chance to become a pioneer in a cutting-edge field, with significant potential for specialization and leadership as AI in marketing continues to mature.

💡 Interview Preparation

Strategy Questions:

• "How do you approach translating a performance marketing brief into multiple AI-generated visual concepts, and what factors do you prioritize?"

• "Describe a time you used AI tools to overcome a creative challenge or significantly improve the performance of a visual asset. What was your process, and what were the results?"

• "How do you ensure photorealism and brand consistency when working with generative AI tools? What are your go-to techniques for refining AI outputs?"

• "How do you stay updated with the latest advancements in AI image generation, and how do you decide which new tools or features to experiment with?" Company & Culture Questions:

• "What excites you most about CapsLock's approach to customer acquisition and its use of AI?"

• "How do you contribute to a collaborative remote work environment and ensure effective communication with cross-functional teams?"

• "Describe your ideal work environment and how you maintain productivity and well-being in a fully remote setting."

• "How do you approach receiving and giving constructive feedback on creative work?" Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to clearly showcase AI-generated work, highlighting the problem, your AI-driven solution, and the measurable results (performance metrics).

• Detail Your Process: Be ready to walk through specific examples, explaining the AI tools used, your creative decisions, iteration process, and how you integrated traditional design techniques.

• Quantify Success: Whenever possible, use data to demonstrate the effectiveness of your visuals (e.g., "This ad concept, driven by AI-generated imagery, achieved a 25% higher CTR than the control").

• Showcase Versatility: Demonstrate your ability to create various types of visuals (photorealistic humans, lifestyle, product) and adapt to different brand styles.

• Enthusiasm for AI: Convey your passion for AI and its potential in creative marketing.

📝 Enhancement Note: Candidates should prepare to discuss their AI workflow in detail, demonstrate a clear understanding of performance marketing metrics, and articulate how their creative decisions drive business results. Demonstrating a proactive, learning-oriented mindset will be key.

📌 Application Steps

To apply for this Senior AI Creative Designer position:

• Submit your application through the provided link on the CapsLock careers page.

• Tailor your Resume: Highlight your 3-5+ years of design/digital marketing experience and specifically your 1-2+ years of hands-on AI image generation experience. Use keywords from the job description such as "AI image generation," "photorealistic," "performance marketing," "conversion rates," "Figma," and "Adobe Creative Suite."

• Curate Your Portfolio: Ensure your portfolio prominently features AI-generated photorealistic visuals. Create a dedicated section or clearly label AI work, detailing the tools used and any performance impact. Include case studies that illustrate your process and results.

• Prepare for the Interview: Practice articulating your creative process, AI workflows, and how your work contributes to business objectives. Be ready to discuss your passion for AI and your understanding of performance marketing. Research CapsLock's work and values.

• Write a Compelling Cover Letter: Briefly explain why you are a strong fit for this specific role, emphasizing your AI expertise, creative vision, and performance-driven approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.