Senior AI Creative Designer

📍 Job Overview

Job Title: Senior AI Creative Designer

Company: CapsLock

Location: Remote - Hungary

Job Type: Full-time

Category: Marketing & Design Operations (with a strong AI/Tech focus)

Date Posted: 2026-08-13

Experience Level: Mid-Senior Level (2-5 years specific AI experience)

Remote Status: Fully Remote

🚀 Role Summary

• Lead the creation of high-quality AI-generated visual assets with a primary objective of enhancing campaign conversion rates across various digital channels.

• Drive innovation in AI visual production by actively testing and integrating new AI tools, features, and workflows to optimize creative output and efficiency.

• Collaborate closely with performance marketers, copywriters, and media production teams to ensure visual assets are photorealistic, compelling, and aligned with client product specifications and marketing funnel logic.

• Focus on producing a range of visual content, including static ads, lifestyle imagery, and photorealistic human characters, to support data-driven A/B testing and campaign scaling.

📝 Enhancement Note: This role is positioned at the intersection of creative design, generative AI, and performance marketing. The emphasis on "improving conversion rates" and "performance marketing basics" indicates a strong focus on measurable results and ROI, rather than purely aesthetic design. The requirement for "1-2+ year of active hands-on experience with AI image generation platforms" suggests a need for practical, applied knowledge in this rapidly evolving field.

📈 Primary Responsibilities

• Generate high-quality AI-driven visuals for performance marketing campaigns across paid media channels (Facebook, Instagram, YouTube, Google) and landing pages, focusing on photorealism and engagement.

• Create compelling lifestyle scenes, product-focused visuals, and photorealistic human imagery, utilizing AI tools for enhancement, retouching, and extending existing source materials from photo shoots.

• Develop multiple creative variations of visual assets to facilitate robust A/B testing and support the scaling of successful campaigns, ensuring consistency with brand guidelines and product specifications.

• Actively research, test, and integrate emerging AI tools and workflows to continuously improve the quality, speed, and effectiveness of visual asset production.

• Collaborate with copywriters and marketers to align visual narratives with campaign messaging, ensuring visual hooks and formats are optimized for conversion.

• Ensure all generated visual content meets high standards for quality, realism (including lighting, composition, anatomy, and textures), and accuracy, while identifying and rectifying common AI artifacts and inconsistencies.

• Translate creative briefs into diverse visual directions, moving beyond single outputs to explore multiple creative avenues for campaign optimization.

• Document all tasks and project progress clearly within ClickUp, adhering to team standards for workflow management and transparency.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and strategic performance optimization. The explicit mention of "translating briefs into multiple creative directions" and "supporting A/B testing by delivering multiple creative variants" highlights the need for a designer who can think expansively and provide options for experimentation, a key aspect of performance marketing operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating relevant skills and experience will be prioritized. Candidates with degrees in Design, Digital Marketing, Fine Arts, or related fields may have a foundational understanding, but practical AI experience is paramount.

Experience: 3-5+ years in design, visual content creation, or creative digital marketing (paid social, social media content, performance campaigns). Crucially, 1-2+ years of active, hands-on experience specifically with AI image generation platforms (e.g., Figma Weave, Higgsfield, Magnific, Runway, or similar) is required, with a focus on producing photorealistic human imagery, lifestyle scenes, and product-focused visuals.

Required Skills:

• Proven hands-on experience with AI image generation platforms (e.g., Figma Weave, Higgsfield, Magnific, Runway) for creating photorealistic visuals.

• Proficiency in traditional design software, including Adobe Creative Suite (Photoshop, Illustrator) and Figma, for refining and integrating AI outputs.

• Strong visual design principles: composition, lighting, color theory, typography, and a keen understanding of human anatomy for realism.

• Deep understanding of performance marketing fundamentals, including CTR, effective hooks, and conversion-focused creative strategies.

• Demonstrated ability to conduct audience research and translate insights into visually compelling creative assets.

• Experience in generating multiple creative variations to support A/B testing and campaign iteration.

• Exceptional attention to detail and a commitment to maintaining high visual quality standards.

• Proactive mindset, with a demonstrated ability to suggest improvements and drive initiative beyond assigned tasks.

• Clear and effective communication skills, with a collaborative approach to working with cross-functional teams.

• A demonstrable portfolio showcasing high-end, AI-generated photorealistic visuals and a strong visual sensibility.

• Upper-intermediate English proficiency (B2) or higher. Preferred Skills:

• Basic understanding of how static visual assets can be integrated into video production pipelines.

• Experience creating creative assets for high-Customer Acquisition Cost (CAC) verticals such as home services, insurance, or finance.

• Adaptability and comfort working in a fast-paced environment with evolving priorities and dynamic project requirements.

📝 Enhancement Note: The "AI-Geek" characteristic is explicitly called out, emphasizing the need for a candidate who is not just proficient but passionate and proactive in exploring the AI landscape. The portfolio requirement is specific, demanding AI-generated photorealistic work, differentiating it from traditional design portfolios.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of AI-generated visual assets demonstrating proficiency in creating photorealistic human imagery, lifestyle scenes, and product-focused visuals.

• Case studies showcasing how AI-generated visuals were used in performance marketing campaigns, highlighting improvements in key metrics such as conversion rates, CTR, or engagement.

• Examples of creative iteration and variation, illustrating the process of generating multiple options for A/B testing and optimization.

• Demonstrations of seamless integration of AI outputs with traditional design workflows (e.g., using Figma or Adobe Creative Suite for refinement and finalization).

• Evidence of applying design principles (composition, lighting, anatomy, realism) effectively within AI-generated content. Process Documentation:

• Examples of workflow processes for AI visual asset creation, from concept generation to final delivery, emphasizing efficiency and scalability.

• Documentation of how performance data and creative feedback were used to iterate on AI-generated visuals, demonstrating a data-informed design approach.

• Clear articulation of how AI tools were leveraged to enhance, retouch, or extend existing source materials.

• A structured approach to managing and documenting tasks within project management tools like ClickUp, as per team standards.

📝 Enhancement Note: The portfolio requirements are heavily skewed towards demonstrating practical application of AI in a performance marketing context. This means candidates need to showcase not just what they can create with AI, but how those creations drive business results, supported by data and process insights.

💵 Compensation & Benefits

Salary Range: Based on the role's seniority, the specialized AI skill requirement, and the fully remote nature within Hungary, a competitive salary range is estimated between €35,000 - €55,000 annually. This range accounts for the mid-to-senior level experience, the niche AI expertise, and the cost of living in Hungary for remote work. The specific offer will depend on the candidate's exact experience, demonstrated AI proficiency, and portfolio quality.

Benefits:

• Truly Remote Work: A fully remote environment allowing flexibility in work location.

• Generous Paid Vacations: Ample time off to ensure work-life balance and rejuvenation.

• Unlimited Sick Days: Support for employee well-being, providing time off as needed for recovery.

• Ongoing Learning & Development: Support for continuous learning through programs like Free Books, workshops, and conference attendance.

• Home Office Support: Reimbursement for essential equipment and furniture to create an optimal home workspace.

• Physical Well-Being: Coverage for medical insurance and an allowance for flexible fitness programs.

• "Fun Stuff": Access to various company-organized social and recreational activities.

Working Hours: Standard full-time hours are expected, approximately 40 hours per week, with flexibility to accommodate remote work and global team collaboration.

📝 Enhancement Note: Salary estimation is based on industry benchmarks for senior creative roles with specialized AI skills in the European market, adjusted for the Hungarian remote context. The benefits package is comprehensive, highlighting the company's commitment to employee well-being, professional development, and a flexible work environment, which are key attractors for talent in the tech and creative sectors.

🎯 Team & Company Context

🏢 Company Culture

Industry: IT Marketing / Customer Acquisition Solutions. CapsLock operates within the B2C IT marketing sector, specializing in developing unique, scalable customer acquisition solutions for clients, primarily large North American partners. This involves a blend of Digital Marketing, IT, Design, AI-driven analytics, and sales consulting.

Company Size: While not explicitly stated, the description implies a growing global team with diverse expertise, suggesting a medium-to-large sized organization that can support specialized roles and international operations.

Founded: The founding date is not specified, but the company's description indicates a mature organization with proprietary MarTech and a focus on innovation, suggesting it has been established long enough to develop robust internal products and a global presence.

Team Structure:

• The Design department is actively scaling its AI visual production capabilities, indicating a dedicated and growing team focused on this specialization.

• This role will likely be part of a larger creative or marketing team, working collaboratively with marketers, copywriters, media production specialists, and video editors.

• The reporting structure is not detailed, but it's reasonable to assume a hierarchy within the Design department, potentially reporting to a Creative Director or Head of Design. Methodology:

• AI-Driven Analytics: A core component of CapsLock's approach, suggesting a data-informed decision-making process across all departments, including design.

• Workflow Planning & Optimization: The emphasis on proprietary MarTech and optimized operations points to a structured and efficient approach to project execution and process improvement.

• Automation & Efficiency: Given the focus on AI and scalable solutions, automation is likely a key strategy for streamlining processes and enhancing productivity.

Company Website: https://www.capslock.global/

📝 Enhancement Note: CapsLock's focus on "scalable customer acquisition solutions" and "AI-driven analytics" suggests a company culture that values data, innovation, and measurable results. The global team fluent in multiple languages points to a diverse and collaborative environment. The role of Senior AI Creative Designer fits within this ethos by leveraging cutting-edge AI for performance-driven marketing outcomes.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Senior, indicating a level of expertise and autonomy. It requires not only execution skills but also the ability to innovate, test new approaches, and contribute strategically to creative output that directly impacts business performance. The "AI-Geek" requirement suggests a growth path for individuals deeply passionate about AI's evolving capabilities.

Reporting Structure: The Senior AI Creative Designer will likely report to a Creative Lead, Design Manager, or Head of Design within the marketing or creative department. Collaboration will be extensive with performance marketers, copywriters, and media production teams.

Operations Impact: The core impact of this role is directly tied to improving conversion rates for client acquisition campaigns. By creating high-performing visual assets, the designer contributes directly to client success, revenue generation, and the company's overall value proposition. The "data-informed" approach ensures that creative efforts are aligned with tangible business objectives.

Growth Opportunities:

• AI Specialization: Deepen expertise in generative AI tools and techniques, becoming a go-to specialist within the company and potentially the industry.

• Performance Marketing Acumen: Develop a more sophisticated understanding of campaign performance metrics, audience segmentation, and funnel optimization, bridging creative with marketing strategy.

• Creative Leadership: As a senior member, there may be opportunities to mentor junior designers, lead specific AI creative initiatives, or contribute to the strategic direction of the design department.

• Cross-functional Skill Development: Gain exposure to video production pipelines and advanced MarTech, expanding the skillset beyond static visual creation.

📝 Enhancement Note: The growth trajectory for this role is strongly tied to advancements in AI and performance marketing. Candidates who demonstrate a continuous learning mindset and a passion for applying AI to solve business problems will find ample opportunities for advancement within CapsLock.

🌐 Work Environment

Office Type: Fully Remote. The company explicitly states a "truly and fully remote environment," meaning there is no physical office requirement.

Office Location(s): While the role is remote, the derived location is Hungary. This implies that candidates are expected to be based in Hungary or within a time zone compatible with European business hours.

Workspace Context:

• Collaborative Environment: Despite being remote, the company emphasizes open collaboration and the exchange of new ideas, suggesting robust communication channels and virtual teamwork.

• Operations Tools & Technology: Access to modern AI tools, design software (Figma, Adobe Creative Suite), and project management systems (ClickUp) will be integral to the daily workflow.

• Team Interaction: Regular virtual meetings, brainstorming sessions, and cross-functional project work will facilitate interaction with colleagues.

Work Schedule: Standard full-time hours are expected, around 40 hours per week. The remote nature offers flexibility, but adherence to team schedules for collaboration and meetings will be important.

📝 Enhancement Note: The fully remote nature requires a high degree of self-discipline and proactivity. Candidates should be comfortable managing their own schedules and leveraging digital collaboration tools effectively to stay connected with their global team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience with AI image generation, design skills, and performance marketing understanding.

• Technical/Creative Interview: A discussion focused on AI tools, creative process, and problem-solving. This may involve presenting specific portfolio pieces and discussing their impact.

• Portfolio Review & Case Study: A deeper dive into the candidate's portfolio, potentially including a practical exercise or a discussion of how they would approach a specific creative challenge related to performance marketing. Expect questions about their AI experimentation and results.

• Team/Cultural Fit Interview: An opportunity to meet with potential team members and assess collaboration style, communication skills, and alignment with CapsLock's values.

• Final Interview: Likely with a hiring manager or senior leadership to discuss the role in detail, compensation, and answer any final questions.

Portfolio Review Tips:

• Highlight AI Proficiency: Clearly showcase AI-generated visuals, detailing the tools and techniques used.

• Demonstrate Performance Impact: For each AI project, explain its objective, the creative strategy employed, and any measurable results (e.g., improved CTR, conversion uplift). Use data where possible.

• Showcase Iteration: Include examples of different creative variations and explain the rationale behind them, demonstrating an understanding of A/B testing.

• Detail Your Process: Explain your workflow from brief to final asset, including how you integrate AI with traditional design tools and how you handle feedback.

• Emphasize Realism and Quality: Ensure examples clearly demonstrate high standards in composition, lighting, anatomy, and overall visual appeal.

• Be Ready to Discuss AI Trends: Articulate your understanding of the current AI landscape and your approach to staying updated.

Challenge Preparation:

• AI Prompt Engineering: Be prepared to discuss or demonstrate how you craft effective prompts for AI image generation to achieve specific visual outcomes.

• Creative Problem-Solving: Anticipate scenarios where performance data might indicate a need for a creative pivot. Think about how you would use AI to rapidly generate new concepts.

• Performance Marketing Alignment: Understand the key metrics and objectives of paid media campaigns and how visual creative contributes to them.

📝 Enhancement Note: The emphasis on "performance data" and "conversion rates" means interviewers will be looking for a results-oriented designer. Portfolios should not just be aesthetically pleasing but should tell a story of how the creative work drove business outcomes, using AI as a powerful tool to achieve those goals.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation Platforms: Figma Weave, Higgsfield, Magnific, Runway, and similar cutting-edge generative AI tools. Proficiency in prompt engineering and understanding of different AI models is key.

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, After Effects - potentially for asset preparation), Figma (for integration, collaboration, and UI design elements).

• Project Management: ClickUp is explicitly mentioned for task documentation and workflow management.

Analytics & Reporting:

• While not direct tools for this role, an understanding of how visual assets perform within analytics platforms (e.g., Facebook Ads Manager, Google Analytics) is crucial. The candidate should be able to interpret performance data provided by marketers.

• Familiarity with A/B testing frameworks and the ability to provide creative variants for such tests. CRM & Automation:

• No specific CRM or automation tools are listed as primary requirements for this design role, but an understanding of how creative assets fit into marketing automation workflows and customer journeys could be beneficial.

• Familiarity with digital marketing platforms (Facebook Ads, Google Ads, YouTube Ads) where these assets will be deployed.

📝 Enhancement Note: The technology stack highlights a forward-thinking approach, heavily leaning into generative AI. Candidates must be comfortable with rapid tool adoption and possess a strong technical aptitude for exploring and mastering new AI platforms.

👥 Team Culture & Values

Operations Values:

• Innovation & Curiosity: A culture that encourages exploring new technologies like AI and continuously seeking smarter, more effective ways to work. This aligns with the "AI-Geek" requirement.

• Performance-Driven: A strong focus on delivering measurable results, particularly in customer acquisition and conversion rates, meaning creative efforts are tied directly to business impact.

• Data-Informed Decision Making: Utilizing AI-driven analytics and performance data to guide creative strategies and optimizations.

• Collaboration & Openness: Fostering an environment where ideas are exchanged freely across a diverse, global team, breaking down silos between creative, marketing, and technical functions.

• Efficiency & Scalability: Developing and refining internal product ecosystems and operational processes to ensure profitable models and flexible scaling.

Collaboration Style:

• Cross-functional Integration: Close working relationships with marketers, copywriters, media production, and video editors to ensure cohesive campaign output.

• Proactive Communication: A culture where team members are encouraged to share insights, suggest improvements, and provide constructive feedback.

• Remote Teamwork: Leveraging digital tools and platforms to maintain strong communication and collaboration despite geographical distances.

• Agile & Iterative: A willingness to adapt quickly to changing priorities and iterate on creative concepts based on performance feedback and new AI capabilities.

📝 Enhancement Note: CapsLock's values suggest a dynamic, results-oriented environment where innovation is not just encouraged but expected. The emphasis on collaboration and data further reinforces a professional atmosphere focused on achieving collective success through cutting-edge methods.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying abreast of constant advancements in AI tools and techniques requires continuous learning and adaptation. The challenge lies in identifying the most impactful new tools and workflows quickly.

• Maintaining Photorealism and Quality: Achieving consistently high levels of photorealism and avoiding AI artifacts, especially under tight deadlines for performance campaigns, can be demanding.

• Balancing Creative Vision with Performance Metrics: Effectively translating raw performance data into compelling visual narratives that resonate with target audiences requires a blend of artistic sensibility and analytical thinking.

• Remote Collaboration Effectiveness: Ensuring seamless communication, project alignment, and team cohesion within a fully remote, global setup.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunities to become an expert in a wide array of generative AI tools, potentially leading to internal training or advisory roles.

• Performance Marketing Acumen: Deepening understanding of conversion rate optimization (CRO), A/B testing methodologies, and campaign analytics through close collaboration with marketing teams.

• Cross-Disciplinary Exposure: Learning how static visuals integrate into broader campaign strategies, including video production and MarTech stack utilization.

• Industry Trend Leadership: Potential to influence the company's adoption of new AI technologies and creative strategies in performance marketing.

📝 Enhancement Note: The primary challenge is navigating the fast-paced AI domain. Growth opportunities are abundant for those who embrace continuous learning, excel at applying AI to solve business problems, and can effectively collaborate in a remote setting.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for using AI to generate photorealistic human imagery. What are the key considerations for realism, and how do you address common AI issues like artifacts or anatomical inaccuracies?" (Focus on detailed process, tool specifics, and problem-solving).

• "Walk me through a campaign where your AI-generated visuals significantly impacted conversion rates. What was the objective, what creative choices did you make, and what were the results?" (Prepare a strong case study from your portfolio with quantifiable results).

• "How do you stay updated with the latest AI tools and trends? Can you give an example of a new AI feature you've experimented with and how it improved your workflow or output?" (Showcase your "AI-Geek" nature and proactive learning). Company & Culture Questions:

• "How do you see AI transforming the future of creative design in performance marketing?" (Demonstrate forward-thinking and alignment with CapsLock's innovative approach).

• "Describe your experience working in a fully remote, global team environment. How do you ensure effective collaboration and communication?" (Highlight your remote work adaptability and teamwork skills).

• "What does 'data-informed design' mean to you, and how do you apply it in your creative process?" (Connect your design work to measurable business outcomes). Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type or impact (e.g., "Conversion-Focused Ads," "Photorealistic Lifestyle," "AI Enhancement Case Studies").

• Storytelling: For each piece, clearly articulate the objective, the challenge, your creative process (especially the AI aspects), and the outcome/impact. Use visuals to support your narrative.

• Metrics Focus: Quantify results whenever possible. If exact numbers aren't available, discuss the intended impact and how you would measure it.

• Tool Demonstration: Be prepared to briefly discuss or show how you used specific AI tools and traditional design software in your projects.

• Conciseness: Be mindful of time. Highlight your strongest, most relevant work first, and be ready to pivot based on interviewer interest.

📝 Enhancement Note: Expect interview questions that probe your practical AI skills, your understanding of performance marketing, and your ability to integrate creative vision with data-driven results. Be prepared to defend your creative choices with logic and evidence of their effectiveness.

📌 Application Steps

To apply for this Senior AI Creative Designer position:

• Submit your application through the provided Comeet link.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest AI-generated visuals, focusing on photorealism and performance marketing applications. Ensure case studies clearly articulate your process and quantifiable results.

• Resume Optimization: Highlight your 1-2+ years of hands-on AI image generation experience and your 3-5+ years in design/digital marketing. Use keywords like "AI image generation," "photorealistic," "performance marketing," "conversion rate optimization," and specific AI tool names.

• Interview Preparation: Practice articulating your creative process, especially how you use AI tools and data to drive campaign performance. Prepare specific examples from your portfolio for discussion.

• Company Research: Familiarize yourself with CapsLock's approach to customer acquisition, their focus on AI, and their global operations. Understand their values and how your skills align with their mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.