Product UX Team Lead

📍 Job Overview

Job Title: Product UX Team Lead

Company: Moon Active

Location: Tel Aviv, Israel

Job Type: Full-Time

Category: Product Design / User Experience Operations

Date Posted: 2026-08-17

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead and mentor a team of UX designers, fostering professional growth and ensuring high-quality design output within the product organization.

• Drive the UX vision and strategy for mobile games, translating complex business objectives and monetization strategies into engaging player experiences.

• Champion the adoption and integration of cutting-edge AI tools to revolutionize UX workflows, enhance prototyping, and deepen UX exploration.

• Oversee and scale the company's Design System, ensuring consistency, quality, and efficiency across all product features and platforms.

• Establish robust user research frameworks and processes, guiding the team in validating design decisions through player interviews, usability testing, and behavioral data analysis.

📝 Enhancement Note: This role is positioned as a hybrid leadership and hands-on design position, requiring a candidate who can both manage a team and remain deeply involved in strategic design initiatives. The emphasis on AI integration and Design System scaling indicates a forward-thinking operations approach within the product development lifecycle.

📈 Primary Responsibilities

• Lead, mentor, and grow a high-performing team of UX designers, providing constructive feedback, clear guidance, and supporting their professional development.

• Translate complex business goals, monetization strategies, and product roadmap requirements into scalable, engaging, and high-converting user experiences for millions of daily active players.

• Partner daily with Product Managers, Game Designers, UI Leads, and Technical Artists to align UX direction with broader business and gameplay objectives.

• Actively discover, adopt, and establish best practices for cutting-edge AI tools to revolutionize team-wide UX workflows, from instant prototyping to deep UX exploration.

• Oversee the evolution, maintenance, and scaling of the company's robust Design System, ensuring consistency, high quality, and efficiency across all product features.

• Lead the end-to-end user research framework, guiding the team in planning player interviews, usability testing, and leveraging behavioral data to validate design decisions.

• Establish clear UX processes, frameworks, and quality bars for wireframing, user flows, and visual prototyping across all team deliverables.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on process optimization through AI and Design System management, critical for scalable product development in the mobile gaming sector. The need to balance player satisfaction with product KPIs suggests a data-driven approach to UX strategy.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field is typically expected for senior UX roles.

Experience:

• Minimum of 5 years of professional UX Design experience, with a proven track record in mobile applications, preferably mobile gaming.

• At least 2 years of experience leading, managing, or mentoring UI/UX designers in a fast-paced product environment. Required Skills:

• Proven experience in leading, managing, or mentoring UI/UX designers.

• Extensive professional UX Design experience, with a strong portfolio showcasing work in mobile applications.

• Demonstrated passion and hands-on experience embedding the latest AI tools into daily UX workflows and inspiring teams to adopt AI-driven methodologies.

• Proven experience in building, scaling, and managing Design Systems in a product-driven mobile environment.

• Mastery of modern UI/UX design tools such as Figma, combined with advanced prototyping skills and quick sketching methods.

• Excellent communication, stakeholder management, and visual storytelling skills. Preferred Skills:

• Prior experience in the mobile gaming industry.

• A strong passion for games.

• Experience with user research methodologies, including player interviews and usability testing.

• Familiarity with analyzing behavioral data to inform design decisions.

• Understanding of monetization strategies in mobile applications.

📝 Enhancement Note: The emphasis on AI enthusiasm and hands-on experience is a critical differentiator, suggesting the company is looking for a proactive leader in embracing new technologies within the design process. The "major advantage" for gaming experience underscores the industry-specific nature of this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong track record of leading design teams and mentoring junior designers, with specific examples of team growth and project success.

• Showcase end-to-end UX design processes for mobile applications, highlighting problem identification, user research, ideation, prototyping, and implementation.

• Include case studies detailing the development, scaling, and management of Design Systems, emphasizing consistency, efficiency, and cross-platform application.

• Present examples of how AI tools were integrated into UX workflows to improve efficiency, enhance prototyping, or drive deeper user insights.

• Illustrate experience in translating business goals and monetization strategies into successful user experiences, supported by KPIs and performance data. Process Documentation:

• Detailed examples of UX process frameworks and quality bars established for wireframing, user flows, and visual prototyping.

• Documentation of user research methodologies employed, including planning, execution, and analysis of player interviews and usability tests.

• Evidence of collaboration processes with Product Managers, Game Designers, UI Leads, and Technical Artists to align UX vision with product objectives.

• Examples of strategies for scaling and maintaining a Design System to ensure broad product consistency.

📝 Enhancement Note: Candidates should prepare a portfolio that not only showcases individual design skills but also leadership capabilities, process optimization initiatives (especially AI integration), and experience with scalable design systems. The ability to articulate the "how" and "why" behind their UX decisions and team management strategies will be crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Product UX Team Lead with 5-10 years of experience in Tel Aviv, Israel, the estimated annual salary range is approximately 250,000 - 450,000 ILS. This range accounts for the leadership responsibilities, specialized skills in AI and Design Systems, and the competitive tech market in Israel.

Benefits:

• Competitive salary and potential for performance-based bonuses.

• Comprehensive health insurance package.

• Opportunities for professional development, including training, workshops, and conference attendance.

• Access to cutting-edge tools and technologies, including advanced AI platforms for design.

• A dynamic and collaborative work environment within a leading mobile gaming company.

• Potential for stock options or equity, depending on company policy and role level.

• On-site amenities and team-building activities.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week. While flexibility may be offered, the on-site nature of the role and leadership responsibilities suggest a commitment to regular office presence.

📝 Enhancement Note: The salary estimate is based on research from Israeli tech salary aggregators and global UX leadership compensation data, adjusted for the Tel Aviv market. Benefits are typical for a tech company of Moon Active's caliber, with a specific emphasis on professional development relevant to a rapidly evolving field like AI in design.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mobile Gaming. Moon Active is a prominent player in the global mobile gaming market, known for its highly engaging and successful titles. This industry context implies a fast-paced, data-driven, and player-centric operational environment.

Company Size: Moon Active is a significant global company with a large employee base, indicating a well-established structure, robust processes, and ample resources for product development and innovation. This size offers opportunities for large-scale impact and collaboration.

Founded: Founded in 2011, Moon Active has a decade-plus history of growth and success in the competitive mobile gaming landscape. This longevity suggests a stable yet innovative company culture, with a deep understanding of player engagement and market dynamics.

Team Structure:

• The Product team is core to driving game strategy and player engagement, with UX being a critical function within it.

• The UX Team Lead will manage a dedicated team of UX designers, reporting into senior product or design leadership.

• Close daily collaboration is expected with Product Managers, Game Designers, UI Leads, and Technical Artists, highlighting a cross-functional, integrated product development approach. Methodology:

• Emphasis on data-driven decision-making, leveraging player behavior, KPIs, and A/B testing to inform UX strategies.

• Agile development methodologies are likely employed, requiring iterative design processes and close collaboration with engineering.

• A strong focus on user-centric design, ensuring player satisfaction remains paramount while achieving business objectives.

Company Website: https://www.moonactive.com/

📝 Enhancement Note: Moon Active's position as a leader in mobile gaming suggests a culture that values innovation, data analysis, and a deep understanding of player psychology. The emphasis on AI integration further points to a forward-thinking operational mindset focused on leveraging technology for efficiency and enhanced user experiences.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior-level position within the Product Design/UX function, bridging individual contributor expertise with team leadership. It's a critical juncture for professionals looking to move into management while maintaining strategic influence over product design operations.

Reporting Structure: The Product UX Team Lead will likely report to a Director of Product, Head of Design, or VP of Product. They will manage a team of UX Designers, fostering a collaborative and high-performance environment.

Operations Impact: This role has a direct and significant impact on user acquisition, retention, engagement, and monetization through the design of intuitive and compelling player experiences. By leading the UX team and driving strategic initiatives, the impact extends to overall product success and market competitiveness.

Growth Opportunities:

• Leadership Advancement: Potential to grow into a Head of UX, Director of Product Design, or similar senior leadership roles, managing larger teams and broader design portfolios.

• Specialization: Deepen expertise in areas like AI-driven design, advanced Design System architecture, or player psychology in gaming.

• Cross-Functional Leadership: Opportunities to influence product strategy at a higher level, potentially leading cross-functional initiatives beyond UX.

• Industry Influence: Contribute to the advancement of UX practices within the mobile gaming industry, particularly in AI integration and scalable design.

📝 Enhancement Note: The role offers a clear path for career progression from senior individual contributor to people manager and strategic leader within the operations of product development. The focus on AI and Design Systems provides opportunities for specialization in high-demand areas.

🌐 Work Environment

Office Type: On-site. The role requires a physical presence in the Tel Aviv office, facilitating direct collaboration and team cohesion.

Office Location(s): Tel Aviv, Israel. This vibrant tech hub offers access to a rich ecosystem of talent, innovation, and industry events.

Workspace Context:

• The workspace is designed for collaboration, with opportunities for daily interaction with Product Managers, Game Designers, UI Designers, and Developers, fostering a dynamic and integrated product development environment.

• Access to modern design tools, prototyping software, and potentially AI-powered design platforms will be provided to support innovative workflows.

• The environment is expected to be fast-paced and results-oriented, common in the mobile gaming industry, encouraging efficiency and continuous improvement in design operations.

Work Schedule: A standard 40-hour work week is anticipated, typical for full-time roles in the tech industry. However, the dynamic nature of game development may require occasional flexibility to meet project deadlines.

📝 Enhancement Note: The on-site requirement in Tel Aviv is typical for leadership roles in established tech companies, emphasizing the value placed on in-person collaboration and team synergy. The workspace context suggests an environment that prioritizes both efficiency and innovation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational UX skills, leadership experience, and alignment with the role's requirements, particularly AI enthusiasm and Design System experience.

• Hiring Manager Interview: A discussion focusing on your leadership style, team management philosophy, experience with AI tools, and approach to Design Systems. Expect questions about how you mentor and develop designers.

• Team/Peer Interviews: Meetings with Product Managers, Game Designers, and fellow UX/UI team members to evaluate collaboration skills, technical expertise, and cultural fit. Case studies or problem-solving exercises might be presented.

• Portfolio Review & Presentation: A dedicated session where you will present your portfolio, highlighting relevant case studies that demonstrate your leadership, strategic thinking, AI integration, Design System work, and ability to translate business goals into successful UX.

• Final Interview: Potentially with senior leadership (e.g., VP of Product), focusing on strategic vision, long-term impact, and overall fit with Moon Active's goals.

Portfolio Review Tips:

• Leadership Focus: Clearly articulate your experience leading and mentoring design teams. Use examples that showcase how you empowered designers and drove team success.

• AI Integration: Dedicate a section or specific case studies to how you've leveraged AI tools in UX workflows. Detail the tools, the process, the challenges, and the measurable impact.

• Design System Mastery: Showcase your involvement in building, scaling, or maintaining Design Systems. Explain the architecture, governance, and benefits for product consistency and efficiency.

• Mobile Gaming Context: If you have gaming experience, highlight it prominently. If not, clearly demonstrate your understanding of the unique UX challenges and opportunities in mobile gaming.

• Storytelling: Frame your projects as stories with clear problems, your strategic approach, the solutions you implemented (especially AI and Design System aspects), and the quantifiable results.

Challenge Preparation:

• Be prepared to discuss how you would approach a specific UX challenge within a mobile game, potentially involving monetization features or player retention.

• Anticipate questions about how you would integrate AI tools into a team's existing workflow or how you would scale a Design System to accommodate new features.

• Practice articulating your design decisions and leadership strategies concisely and persuasively, as if presenting to stakeholders.

📝 Enhancement Note: The interview process is designed to assess both technical UX proficiency and strong leadership capabilities, with a particular focus on modern operational approaches like AI integration and scalable Design Systems. A well-curated portfolio that explicitly addresses these areas will be critical.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, wireframing, prototyping, and collaboration. Proficiency is a must.

• Prototyping Tools: Advanced skills in tools like Figma's prototyping features, InVision, ProtoPie, or similar for creating interactive user flows and simulations.

• AI Design Tools: Experience with or a strong understanding of emerging AI tools for UX, such as AI-powered content generation, rapid prototyping assistants, user research analysis tools, or generative design platforms.

Analytics & Reporting:

• User Analytics Platforms: Familiarity with tools like Amplitude, Mixpanel, or Firebase Analytics for tracking user behavior, engagement metrics, and conversion funnels.

• A/B Testing Tools: Experience with platforms for conducting A/B tests to validate design hypotheses and optimize user experiences.

• Data Visualization Tools: Ability to interpret and present data using tools like Tableau, Power BI, or in-app dashboards to communicate UX impact.

CRM & Automation:

• While not directly CRM-focused, understanding how UX design impacts conversion funnels and player journeys within a product ecosystem is key.

• Familiarity with project management and collaboration tools such as Jira, Asana, Trello, or Confluence for workflow management and documentation.

📝 Enhancement Note: The emphasis on Figma and AI design tools indicates a modern and forward-thinking technology stack. Candidates should be prepared to discuss their experience with these tools and their strategic application in improving UX operations and workflows.

👥 Team Culture & Values

Operations Values:

• Player-Centricity: A core value focused on understanding and delighting players through exceptional user experiences, driving engagement and retention.

• Innovation & AI Adoption: A forward-looking approach that embraces new technologies, particularly AI, to revolutionize design processes and deliver cutting-edge solutions.

• Collaboration & Cross-Functionality: Strong emphasis on teamwork and open communication between UX, Product, Game Design, UI, and Development teams to achieve shared goals.

• Data-Driven Decisions: A commitment to using data, analytics, and user research to inform design choices, measure impact, and drive continuous improvement.

• Excellence & Quality: A dedication to high standards in design execution, process efficiency, and the overall quality of the player experience.

Collaboration Style:

• Integrated Product Teams: UX designers are embedded within cross-functional product teams, working closely with PMs and Game Designers daily.

• Open Feedback Culture: Encouragement of constructive feedback loops among team members and across departments to refine designs and processes.

• Knowledge Sharing: A culture that promotes sharing best practices, learnings from user research, and insights from AI tool adoption.

• Agile & Iterative: A flexible approach to design and development, allowing for iterative improvements based on feedback and performance data.

📝 Enhancement Note: Moon Active's culture appears to be a blend of creative innovation, data-driven strategy, and strong collaborative execution, all centered around delivering successful mobile gaming experiences. The emphasis on AI integration suggests a culture that values continuous learning and technological advancement within its operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying ahead of the curve with AI tools and integrating them effectively into existing UX workflows requires continuous learning and adaptation.

• Balancing Player Experience with Monetization: Creating engaging gameplay while meeting aggressive monetization KPIs demands strategic design thinking and a deep understanding of player psychology.

• Scaling Design Systems: Ensuring a Design System remains robust, consistent, and up-to-date as the product portfolio and feature set grow can be complex.

• Cross-Functional Alignment: Effectively managing stakeholder expectations and aligning UX vision with diverse teams (Product, Game Design, Engineering) requires strong communication and negotiation skills.

Learning & Development Opportunities:

• AI in Design Training: Opportunities to attend workshops, conferences, or pursue certifications focused on AI applications in UX/UI design.

• Leadership Development Programs: Access to internal or external training designed to enhance management, mentoring, and strategic leadership skills.

• Design System Architecture: Deep dive into advanced principles of Design System creation and governance for large-scale products.

• Industry Conferences: Participation in leading UX, design, and gaming industry events to gain insights and network.

📝 Enhancement Note: The challenges presented are typical for a senior role in a dynamic tech company, offering significant opportunities for professional growth through tackling complex problems and engaging with emerging technologies.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a UX team through a significant product change or challenge. How did you ensure alignment and maintain quality?" (Focus on leadership, process, and stakeholder management).

• "How would you approach integrating new AI tools into a team's established UX workflow? What are the potential benefits and challenges you foresee?" (Demonstrate AI enthusiasm, strategic implementation, and risk assessment).

• "Walk us through your experience with Design Systems. How do you ensure scalability, consistency, and adoption across multiple product features or platforms?" (Highlight Design System expertise, governance, and impact). Company & Culture Questions:

• "What excites you most about Moon Active and the mobile gaming industry?" (Show genuine interest and understanding of the company's market position).

• "How do you foster a culture of innovation and continuous learning within a design team, particularly regarding new technologies like AI?" (Connect personal leadership style with company values).

• "How do you measure the success of UX initiatives and their impact on product KPIs and monetization?" (Emphasize data-driven approach and ROI focus). Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, starting with an overview of your leadership experience, followed by 2-3 in-depth case studies.

• Case Study Focus: For each case study, clearly define the problem, your role and leadership contribution, the strategic approach (highlighting AI/Design System elements where applicable), the solutions implemented, and the measurable outcomes.

• AI & Design System Emphasis: Ensure your portfolio explicitly addresses your experience with AI tools and Design Systems. If direct experience is limited, focus on your understanding, passion, and strategic vision for their application.

• Visual Storytelling: Use clear visuals, mockups, and data visualizations to support your narrative. Make it engaging and easy to follow.

• Q&A Readiness: Be prepared for deep dives into specific design decisions, process choices, and leadership challenges.

📝 Enhancement Note: Preparation should focus on articulating a clear vision for UX leadership, demonstrating practical experience with AI integration and Design Systems, and showcasing a data-driven, player-centric approach that aligns with Moon Active's operational goals.

📌 Application Steps

To apply for this Product UX Team Lead position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Ensure your portfolio clearly showcases your UX leadership, hands-on design skills, experience with AI tools, and expertise in Design Systems. Tailor it to highlight projects relevant to mobile applications and gaming.

• Optimize Your Resume: Highlight leadership experience, years of UX design practice, specific achievements in team management, AI integration, and Design System development. Use keywords from the job description.

• Prepare Your Narrative: Practice articulating your leadership philosophy, your approach to mentoring designers, and your strategic vision for leveraging AI and Design Systems to drive product success.

• Research Moon Active: Understand their game portfolio, market position, and company culture to articulate why you are a strong fit and how you can contribute to their operational success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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