Product Designer - UX Strategist (Senior/Lead) at GoTymeX

📍 Job Overview

Job Title: Product Designer - UX Strategist (Senior/Lead)

Company: GoTymeX

Location: Singapore, Singapore

Job Type: Full-Time

Category: Product Design / UX Strategy

Date Posted: 2026-08-26

Experience Level: 5-10 Years

Remote Status: Hybrid / Remote-Friendly (with relocation option)

🚀 Role Summary

Drive the strategic direction of user experience for digital products, with a primary focus on mobile applications (Android and iOS).
Design intuitive, scalable, and user-centric features that align with business objectives and user needs within the fintech space.
Collaborate closely with a high-performing, multinational design team to ensure the delivery of high-quality, data-driven design solutions from concept through to final execution.
Champion a user-centered design philosophy, advocating for best practices in UX strategy, user journeys, wireframing, and prototyping.
Integrate emerging technologies, such as AI, into design processes to enhance output and user experience.

📝 Enhancement Note: The role explicitly mentions "UX Strategist" and emphasizes "critical thinking, a systematic mindset, and the ability to focus on the larger picture rather than individual pages," indicating a strategic, high-level design focus beyond just UI execution. The fintech industry context and multinational team suggest a need for adaptable, globally-minded design thinking.

📈 Primary Responsibilities

Lead the end-to-end design process for new features and product enhancements, from conceptualization to high-fidelity prototyping and final implementation.
Develop comprehensive user journey maps, flowcharts, wireframes, and interactive prototypes to articulate design solutions and gather stakeholder feedback.
Conduct user research and leverage data analytics to inform design decisions, ensuring products are both user-friendly and aligned with business goals.
Collaborate with Product Managers, Engineers, Researchers, and other stakeholders to translate complex requirements into elegant and effective design solutions.
Contribute to the evolution of the Design System, ensuring consistency and scalability across GoTymeX's product suite.
Stay abreast of the latest design trends, technologies (including AI's impact on design processes), and fintech industry best practices to drive innovation.
Participate in design critiques and provide constructive feedback to peers, fostering a culture of continuous improvement within the design team.
Advocate for the user throughout the product development lifecycle, ensuring user needs are prioritized.
Contribute to the development and refinement of UX best practices and design methodologies within the team.

📝 Enhancement Note: The responsibilities are inferred to ensure comprehensive coverage for a Senior/Lead Product Designer with UX Strategy focus, integrating the explicit requirements (e.g., user journeys, wireframing, AI impact) with typical senior-level design leadership tasks such as leading processes, collaborating with cross-functional teams, and contributing to design systems.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Psychology, or a related field is often preferred for senior-level strategic design roles. Equivalent practical experience will also be considered.

Experience: Minimum of 5+ years of professional experience in digital User Experience (UX) and User Interface (UI) design, with a strong emphasis on mobile platforms (Android and iOS).

Required Skills:

Proven expertise in UX strategy, user journey mapping, flow charting, wireframing, and prototyping.
Strong portfolio showcasing successful delivery of detailed, market-ready mobile products (conceptual designs are not sufficient).
Excellent English communication skills, with the ability to articulate complex design concepts and strategies to diverse stakeholders across a multinational team.
Deep understanding of best-practice UX design techniques for both Android and iOS platforms.
Demonstrated ability to think critically, maintain a systematic mindset, and focus on the broader product vision.
Proficiency in design and prototyping tools (e.g., Figma, Sketch, Adobe XD, InVision).
A proactive "just do it" attitude, with a strong drive to find solutions and get things done.
Ability to advocate for design vision while remaining adaptable and open to compelling alternative solutions.
Understanding of how AI can impact design processes and workflows. Preferred Skills:
Experience within the fintech industry.
Knowledge of UI design principles and aesthetic balance.
Experience with Design Systems.
Familiarity with UX Research methodologies.
Experience working in an Agile development environment.

📝 Enhancement Note: The experience level (5+ years) and the emphasis on delivering "successful products to the market" suggest a need for candidates who can demonstrate tangible impact and strategic thinking, not just theoretical knowledge. The mention of AI as a process enhancer implies a forward-thinking candidate.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive portfolio that clearly demonstrates 5+ years of experience in digital UX/UI design, with a specific focus on mobile applications (Android and iOS).
Showcase detailed case studies of successful products delivered to the market, illustrating the entire design lifecycle from initial concept, through user journeys, wireframing, prototyping, and final execution.
Provide evidence of critical thinking, systematic approach, and the ability to focus on the larger product picture, not just individual screens.
Include examples of how AI has been integrated into design processes or how design considerations for AI-powered features were approached.
Demonstrate a strong understanding of best-practice UX design techniques and their application in real-world scenarios. Process Documentation:
Showcase examples of detailed user journey maps and flowcharts that illustrate complex user interactions and problem-solving.
Provide examples of interactive prototypes that effectively communicate design intent and functionality.
Illustrate how data and user feedback were used to iterate and improve designs throughout the development process.
Highlight instances where design decisions contributed to measurable business outcomes or enhanced user satisfaction.

📝 Enhancement Note: The job description explicitly states "Only applications accompanied by a shared portfolio will be considered" and requires "a portfolio of beautiful, detail-oriented designs (not conceptual) showcasing the delivery of successful products to the market, from concepts to prototypes and final execution." This section emphasizes the critical nature of the portfolio and provides specific guidance on what it should contain to meet these stringent requirements.

💵 Compensation & Benefits

Salary Range: Based on the Senior/Lead level, 5+ years of experience, and the location in Singapore, a competitive salary range for a Product Designer - UX Strategist would typically fall between SGD 7,000 to SGD 12,000 per month. This estimate is benchmarked against similar roles in Singapore's tech and fintech sectors, considering the company's size and the role's strategic importance.

Benefits:

Competitive salary package.
13th-month salary.
Performance-based bonus.
Equity participation in GoTyme Group.
Career progress advantages and growth opportunities.
Work with a talented, high-performance multinational design team.
International working environment and agile culture.
Hybrid working model (part in-office, part remote).
Four weeks per year, work remotely from any country abroad (performance-based).
Overseas travel opportunities for training and work purposes.
Comprehensive learning opportunities with paid seminars, conferences, and courses.
Company-provided laptop with necessary software.
Insurance as per Vietnamese labor law.
Premium healthcare for the employee and their family.
Meal allowance.
Motorbike parking allowance (if applicable).
Relocation package for candidates willing to relocate to Ho Chi Minh City.

Working Hours: The role is advertised with an implied 40-hour work week, typical for full-time positions. The hybrid model offers flexibility, allowing for a balance between in-office collaboration and remote work.

📝 Enhancement Note: Salary range is estimated based on industry benchmarks for a Senior/Lead Product Designer in Singapore. The benefits are directly extracted from the provided text, highlighting their value proposition for operations and design professionals. The "remote from any country abroad" benefit is particularly noteworthy for its flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology and Financial Services (Fintech), with GoTymeX operating as the technology and operations division of TymeGroup, focused on developing software for GoTyme Bank. This intersection means a blend of fast-paced tech innovation and the rigorous demands of financial services.

Company Size: Part of TymeGroup, with GoTymeX having a significant design team of 30 professionals. The broader TymeGroup is a growing entity with expanding operations across Asia-Pacific. This size indicates a dynamic environment with opportunities for impact, yet large enough to offer structured career paths and resources.

Founded: TymeGroup is a recognized player in the fintech space, with GoTyme Bank operating in South Africa and expanding into Southeast Asia. The company's rapid expansion suggests a culture of agility, innovation, and ambition.

Team Structure:

The Design Team comprises approximately 30 professionals, including UX designers, UI designers, Design System specialists, Motion designers, Brand designers, UX Researchers, UX Writers, and UX Strategists. This breadth suggests a highly collaborative and specialized environment.
The role reports into a Design Team lead or manager, working within a structure that values cross-functional collaboration.
Collaboration is facilitated through regular meetings, design critiques, and a data-driven decision-making process. Methodology:
A strong emphasis on quality design, evidenced by award-winning products (Red Dot Award, UX Design Award, Design for Asia Award).
Data-driven decision-making is a core tenet, ensuring designs are validated and effective.
Agile methodologies are likely employed, given the description of an "agile culture."
A "just do it" attitude promotes initiative and problem-solving.
AI is recognized as an impactful element in design processes.

Company Website: https://www.tyme.com/

📝 Enhancement Note: The company description highlights GoTymeX as the tech arm of TymeGroup, with GoTyme Bank as its primary client. The award-winning design team and focus on data-driven decisions point to a high-quality, performance-oriented culture. The multinational aspect and rapid expansion are key contextual elements for understanding the work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as Senior/Lead Product Designer with a specialization in UX Strategy. It implies a significant level of autonomy, responsibility for driving strategic design initiatives, and the potential to mentor junior designers. The focus is on shaping product direction and user experience at a foundational level.

Reporting Structure: The role is part of a large, diverse Design Team (30 professionals) and will likely report to a Design Manager or Head of Design. Collaboration will extend across product, engineering, and research functions within GoTymeX and potentially with GoTyme Bank business units.

Operations Impact: As a Senior/Lead UX Strategist, the impact is substantial, directly influencing user adoption, satisfaction, and retention for GoTymeX's fintech products. Strategic UX decisions can significantly affect conversion rates, operational efficiency, and brand perception, contributing directly to the success of GoTyme Bank's expansion.

Growth Opportunities:

Leadership Development: Potential to move into a Design Lead or Managerial role, overseeing specific product areas or the entire design function.
Strategic Specialization: Deepen expertise in UX strategy, AI integration in design, or specific fintech product domains.
Cross-Functional Mobility: Opportunities to work on diverse product lines or transition into Product Management roles, leveraging a strong understanding of user needs and business strategy.
International Exposure: With a multinational team and remote work options, there are ample opportunities for global collaboration and cultural exchange.
Continuous Learning: Access to paid seminars, conferences, and courses fosters ongoing skill development and industry knowledge.

📝 Enhancement Note: The "Senior/Lead" title, combined with "UX Strategist," suggests a role with significant influence and potential for career advancement. The emphasis on "larger picture" thinking and "selling your vision" points towards leadership responsibilities and impact on product strategy.

🌐 Work Environment

Office Type: The company operates a hybrid working model, indicating a mix of in-office collaboration and remote work. The primary location is Ho Chi Minh City, Vietnam, with the possibility of initial remote collaboration followed by relocation.

Office Location(s): The primary physical office is located in Ho Chi Minh City, Vietnam. However, the company is open to remote collaboration and offers a relocation package, suggesting flexibility for talent acquisition.

Workspace Context:

Collaborative Environment: The Design Team emphasizes collaboration through meetings and critiques, fostering a supportive and iterative design process.
Tools & Technology: A company-provided laptop with necessary software is standard. The environment likely supports modern design tools and workflows.
Team Interaction: Regular interaction with a high-performance, multinational design team provides exposure to diverse perspectives and working styles. The agile culture encourages dynamic communication and problem-solving.

Work Schedule: While a standard 40-hour work week is implied, the hybrid model and the "four weeks per year, work remotely from any country abroad" benefit suggest a flexible approach to work arrangements, prioritizing results and performance.

📝 Enhancement Note: The hybrid model and the explicit mention of remote work options (including working abroad) are key features of the work environment, catering to modern work preferences. The Ho Chi Minh City location, coupled with relocation support, is a crucial detail for candidates.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Review of application, with a strong emphasis on the submitted portfolio and alignment with required experience.
Portfolio Presentation: Candidates will likely present their portfolio, showcasing key case studies, design process, and strategic thinking. Be prepared to discuss your role, decisions, and impact.
Technical/Behavioral Interviews: In-depth discussions covering UX strategy, mobile design principles, problem-solving skills, collaboration with cross-functional teams, and understanding of AI's impact on design.
Case Study/Design Challenge: A practical exercise to assess problem-solving abilities, design thinking, and ability to articulate solutions under timed conditions.
Final Interview: Discussion with senior leadership or hiring manager to assess cultural fit, strategic alignment, and overall suitability for the Lead/Senior role.

Portfolio Review Tips:

Curate Strategically: Select 3-5 of your strongest, most relevant projects that highlight your UX strategy skills, mobile design expertise, and experience delivering successful products.
Tell a Story: For each project, clearly articulate the problem, your role, the design process (user research, ideation, wireframing, prototyping, testing), key decisions, and the measurable outcomes or impact.
Highlight Strategy: Emphasize your thought process, how you approached the "larger picture," and how your strategic decisions led to the final solution.
Showcase Mobile & AI: Ensure mobile design examples are prominent. If applicable, detail how AI considerations influenced your design process or output.
Detail Deliverables: Include examples of user journeys, flow charts, wireframes, and interactive prototypes.
Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction scores).

Challenge Preparation:

Understand the Context: If given a brief, thoroughly analyze the problem space, target users, and business objectives.
Focus on Process: Demonstrate your systematic approach to problem-solving, from initial analysis to solution ideation and refinement.
Articulate Rationale: Clearly explain your design choices and the reasoning behind them, linking them back to user needs and business goals.
Consider Constraints: Be mindful of technical feasibility, scalability, and potential AI integration.
Presentation Skills: Practice presenting your ideas concisely and persuasively, anticipating potential questions.

📝 Enhancement Note: The job description explicitly requires a portfolio. This section provides actionable advice on how to present one effectively for a strategic design role, emphasizing case studies, process, and impact, which are critical for senior-level positions.

🛠 Tools & Technology Stack

Primary Tools:

Design & Prototyping: Proficiency in industry-standard tools is essential. Expect to use tools like Figma, Sketch, Adobe XD, or similar platforms for wireframing, UI design, and creating interactive prototypes.
Collaboration & Workflow: Tools for project management and team collaboration such as Jira, Asana, Trello, or similar.
User Research & Testing: Platforms for conducting user interviews, surveys, and usability testing (e.g., UserTesting.com, SurveyMonkey, Maze).

Analytics & Reporting:

Product Analytics: Familiarity with tools like Google Analytics, Amplitude, Mixpanel, or similar for tracking user behavior and product performance.
Data Visualization: Experience with dashboarding tools (e.g., Tableau, Power BI, Looker) can be beneficial for understanding and communicating insights.

CRM & Automation:

While not directly a CRM role, understanding how design impacts user acquisition and retention within CRM systems is valuable. Familiarity with how design integrates with marketing automation platforms might also be relevant.
AI Integration: Understanding of AI tools and platforms that can assist in design processes (e.g., AI-powered design assistants, generative design tools) is a plus.

📝 Enhancement Note: Specific tools are not listed, but based on the role (Product Designer - UX Strategist) and industry (Fintech, Mobile), the listed tools represent the most probable and relevant technology stack. The emphasis on "AI advocate" suggests an openness to AI-integrated design tools.

👥 Team Culture & Values

Operations Values:

Quality & Excellence: A commitment to high-quality design, evidenced by award-winning products. This means a dedication to detail and crafting exceptional user experiences.
Data-Driven Decision Making: Designs are informed by user research, analytics, and performance metrics, ensuring strategic alignment and effectiveness.
Innovation & Adaptability: Embracing new technologies like AI and fostering an agile culture to respond to market changes and user needs.
User-Centricity: A deep focus on understanding and serving user needs throughout the design process.
Collaboration & Teamwork: Working effectively within a diverse, multinational team through open communication, critiques, and shared goals.
Proactiveness & Ownership: A "just do it" attitude, encouraging individuals to take initiative and find solutions.

Collaboration Style:

Cross-Functional Integration: Close collaboration with Product Managers, Engineers, UX Researchers, and other designers is fundamental to the design process.
Constructive Critiques: Regular design critiques are used as a mechanism for feedback, learning, and elevating the quality of work.
Open Communication: Given the multinational and hybrid nature, clear and frequent communication is essential, utilizing various digital tools and methodologies.
Global Mindset: Working with a diverse team necessitates cultural sensitivity and an ability to adapt communication styles.

📝 Enhancement Note: The company culture is described as valuing "quality design," "data-driven decisions," and having an "agile culture." The explicit mention of a "just do it" attitude and a multinational team provides further context for the expected values and collaboration style.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Strategic Vision with Execution: Ensuring high-level UX strategy translates into practical, implementable designs within development constraints and timelines.
Navigating Multinational Teams: Effectively collaborating and communicating across different time zones, cultures, and potentially languages within a globally distributed team.
Rapidly Evolving Fintech Landscape: Keeping pace with fast-changing user expectations, regulatory environments, and technological advancements in the fintech sector.
Integrating AI Effectively: Understanding and applying AI in design processes without compromising user experience or ethical considerations.
Maintaining Design Excellence: Consistently delivering award-winning quality design in a fast-paced, growth-oriented environment.

Learning & Development Opportunities:

Advanced UX Strategy: Deepen expertise in strategic design frameworks, user research methodologies, and product innovation.
AI in Design: Explore cutting-edge AI tools and techniques relevant to the design process and user experience.
Fintech Specialization: Gain in-depth knowledge of the fintech industry, its user behaviors, and regulatory landscape.
Leadership and Mentorship: Opportunities to lead design initiatives, mentor junior designers, and develop management skills.
Global Exposure: Work on products for diverse markets across Asia-Pacific, broadening international design experience.
Professional Development: Access to paid seminars, conferences, and courses to continuously enhance skills and industry knowledge.

📝 Enhancement Note: This section extrapolates potential challenges and growth opportunities based on the role's strategic nature, the fintech industry, the multinational team context, and the explicit mention of AI, providing a well-rounded view for prospective candidates.

💡 Interview Preparation

Strategy Questions:

"Describe a time you had to develop a UX strategy for a complex product. What was your process, and what was the outcome?" (Focus on your systematic approach, user research, and impact.)
"How do you balance a strong design vision with feedback from stakeholders and technical constraints?" (Highlight your communication, negotiation, and adaptability skills.)
"How do you see AI influencing the future of product design and user experience? How would you incorporate AI into your design process?" (Showcase your forward-thinking perspective and practical application ideas.)
"Walk me through a user journey you've designed. What were the key pain points, and how did your design address them?" (Prepare a specific case study from your portfolio.) Company & Culture Questions:
"What do you know about GoTymeX and TymeGroup's mission in the fintech space?" (Research their products, markets, and recent news.)
"How do you approach collaboration within a multinational and hybrid team environment?" (Discuss your communication strategies and experience with remote work.)
"Describe your experience with agile development methodologies and how you've integrated design into agile sprints." (Highlight your ability to work iteratively.)
"What does 'data-driven design' mean to you, and how have you applied it in your work?" (Prepare examples of using analytics and user feedback.) Portfolio Presentation Strategy:
Start with Strategy: Begin by framing the problem and your strategic approach to solving it.
Show, Don't Just Tell: Use visuals (wireframes, prototypes, user flows) to illustrate your process and solutions.
Quantify Impact: Whenever possible, present metrics that demonstrate the success of your designs.
Explain Your Role: Clearly define your contributions, especially in collaborative projects.
Be Prepared for Deep Dives: Anticipate questions about specific design choices, trade-offs, and alternative solutions you considered.
Highlight AI & Mobile: Ensure your mobile design examples are prominent, and articulate any AI considerations.

📝 Enhancement Note: This section provides specific, actionable advice tailored to the role's requirements, including strategic thinking, AI integration, and portfolio presentation, drawing directly from the job description's emphasis on these areas.

📌 Application Steps

To apply for this Product Designer - UX Strategist position:

Submit your application through the provided Workable link.
Portfolio is Mandatory: Ensure your application includes a shared portfolio link. This is the most critical component.
Tailor Your Resume: Highlight your 5+ years of experience in mobile UX/UI design, UX strategy, and successful product delivery. Use keywords from the job description (e.g., user journeys, wireframing, AI, fintech).
Prepare Your Portfolio Walkthrough: Be ready to present 3-5 key case studies that demonstrate your strategic thinking, design process, and impact. Focus on mobile products and any AI considerations.
Research GoTymeX: Understand their products, mission, and the fintech landscape they operate in. Familiarize yourself with their award-winning design work.
Practice Your Narrative: Be prepared to articulate your design philosophy, problem-solving approach, and how you contribute to a high-performing, multinational team.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Product Designer - UX Strategist (Senior/Lead)