Product Designer / UX Designer

📍 Job Overview

Job Title: Product Designer / UX Designer

Company: Telia Company

Location: Solna, Sweden / Vilnius, Lithuania

Job Type: Full time

Category: Product Design / User Experience (UX) Design

Date Posted: 2026-08-19

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (Remote work opportunities available)

🚀 Role Summary

• Shape the end-to-end user experience for Telia Play, a leading TV and streaming platform used by millions across the Nordics and Finland.

• Drive product innovation by translating user insights and data into compelling design solutions, from concept to implementation within cross-functional product teams.

• Champion user-centered design principles and contribute to the evolution of robust design systems and the integration of AI tools within the design process.

• Collaborate closely with product owners, developers, and other specialists in an agile environment to deliver high-fidelity prototypes and ensure seamless product launches.

• Focus on problem discovery, user research, and validation through user testing to ensure design decisions create tangible customer value.

📝 Enhancement Note: This role is positioned within B2C Tech at Telia, specifically focusing on the Telia Play product. The emphasis on "moving quickly from insights to solution hypotheses" and owning the design process end-to-end suggests a hands-on, iterative approach expected from a mid-level designer. The mention of AI tools indicates a forward-thinking design team embracing emerging technologies.

📈 Primary Responsibilities

• Lead the entire design lifecycle for features within the Telia Play product, from initial problem definition and user research to concept development, prototyping, and final implementation.

• Conduct user research, including interviews and usability testing, to gather insights that inform design decisions and validate hypotheses.

• Create and iterate on user flows, wireframes, high-fidelity mockups, and interactive prototypes using Figma to effectively communicate design concepts and solutions.

• Collaborate closely with Product Owners to define product strategy and roadmap, ensuring design initiatives align with business objectives and user needs.

• Partner with Software Developers throughout the agile development process to ensure accurate and high-quality implementation of designs, providing necessary assets and support.

• Contribute to the maintenance and expansion of the design system, ensuring consistency and efficiency across the Telia Play product suite.

• Explore and leverage AI tools to enhance the design process, potentially for content generation, pattern identification, or code integration.

• Analyze product performance data and user feedback to identify areas for improvement and iterate on existing features.

• Actively participate in design critiques and team discussions, providing constructive feedback and advocating for user-centered solutions.

• Communicate design rationale and decisions clearly to cross-functional teams and stakeholders, fostering a shared understanding of the user experience vision.

📝 Enhancement Note: The responsibilities emphasize end-to-end ownership, user research, prototyping, and cross-functional collaboration, which are core to a Product Designer role. The specific mention of "Telia Play," "Nordics," and "streaming experience" provides crucial context for the product domain and target audience.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience. Experience:

• 2-5 years of professional experience in Product Design, UX Design, or a similar role, with a strong portfolio showcasing end-to-end design projects.

• Proven experience working within agile development environments and collaborating closely with product managers and engineers. Required Skills:

• Proficiency in Figma: Demonstrated ability to create high-fidelity mockups, interactive prototypes, and design system components.

• User Research & Testing: Experience planning and conducting user interviews, usability tests, and synthesizing findings into actionable design improvements.

• Interaction Design: Strong understanding of user interaction principles, information architecture, and creating intuitive user flows.

• Prototyping Skills: Ability to create low to high-fidelity prototypes to effectively communicate design concepts and test user journeys.

• Agile Methodologies: Familiarity with agile frameworks (e.g., Scrum, Kanban) and experience working within cross-functional product teams.

• Design Thinking: Application of design thinking principles throughout the product development lifecycle.

• Visual Design: Solid understanding of visual design principles, typography, color theory, and layout.

Preferred Skills:

• Experience with AI tools in a design context.

• Familiarity with the telecommunications or media/streaming industry.

• Experience contributing to or maintaining design systems.

• Basic understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate collaboration with developers.

• A passion for movies and series.

📝 Enhancement Note: The experience level is inferred from the typical progression for designers who can "own the design process end to end" and "turn insights into clear solutions," aligning with a mid-level designation. The emphasis on Figma, user research, and agile environments are critical operational skills for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 comprehensive case studies demonstrating your end-to-end product design process.

• Each case study should clearly articulate the problem statement, your role and responsibilities, research methodologies, design challenges, iterative process, and final outcomes.

• Highlight your ability to translate user insights and business goals into tangible design solutions with measurable impact.

• Demonstrate proficiency in using Figma for wireframing, prototyping, and high-fidelity design.

• Include examples of how you have contributed to or utilized design systems. Process Documentation:

• For each case study, clearly outline the discovery and research phases, including methods used (e.g., user interviews, surveys, competitive analysis).

• Detail your iterative design process, showing how feedback from user testing and stakeholders was incorporated.

• Provide evidence of collaboration with cross-functional teams (Product Owners, Developers) and how you managed dependencies.

• Showcase your approach to validating designs, such as through A/B testing or usability studies, and the resulting impact.

📝 Enhancement Note: For a Product Designer role, a strong portfolio is paramount. The requirements emphasize demonstrating the entire design process, not just final UI. Detailing the iterative nature, user research, and collaboration within an agile context is crucial for showcasing operational design capabilities.

💵 Compensation & Benefits

Salary Range:

• Sweden: While not explicitly stated for Sweden, typical mid-level Product Designer salaries in Stockholm/Solna range from 45,000 - 65,000 SEK per month (gross), with potential for bonuses.

• Lithuania: 3600-5400 EUR (gross) per month + annual performance bonuses.

📝 Enhancement Note: The salary for Lithuania is explicitly provided. For Sweden, a regional benchmark is used for a comparable role and location. The range provided for Lithuania indicates a competitive offering within the Lithuanian market for this role.

Benefits:

• Comprehensive benefits package tailored to the local market (e.g., health insurance, pension contributions, wellness programs).

• Opportunities for remote work, offering flexibility in your work arrangement.

• Annual performance bonuses based on individual performance and Telia's overall results.

• Opportunities to grow skills, lead meaningful projects, and thrive in a supportive, diverse environment.

• Access to AI tools to enhance design and development processes. Working Hours:

• Full-time position, typically around 40 hours per week.

• Flexibility is offered with remote work opportunities, allowing for a hybrid work arrangement.

📝 Enhancement Note: Benefits are tailored to the user's location, with specific mention of performance bonuses and remote work opportunities. The inclusion of AI tools as a benefit highlights Telia's commitment to modern technology adoption.

🎯 Team & Company Context

🏢 Company Culture

Industry: Telecommunications Operator & Climate Leader. Telia is a major player in the Nordic and Baltic regions, focusing on connectivity and driving digital transformation while prioritizing sustainability.

Company Size: 15,000+ colleagues across the Nordics and Baltics, indicating a large, established organization with diverse opportunities.

Founded: Telia Company has a long history, evolving through mergers and acquisitions, with its current iteration focusing on modernizing telecommunications and digital services.

Team Structure:

• B2C Tech Design Team: This role sits within the B2C Tech Design team, led by Mia Blomberg. This suggests a dedicated design function focused on consumer-facing technology products.

• Cross-functional Product Teams: Designers work within agile, cross-functional teams comprising Product Owners, Developers, and other specialists, fostering a collaborative and integrated product development approach.

• Reporting: The designer will likely report to the lead of the B2C Tech Design team or a Design Manager within that structure, collaborating closely with Product Owners on specific product initiatives.

Methodology:

• Agile Development: The product teams operate using agile methodologies, emphasizing iterative development, flexibility, and rapid response to change.

• User-Centered Design: A strong focus on understanding and addressing customer needs through research, testing, and iterative design.

• Data-Informed Decisions: Utilizing data and insights from product usage and user feedback to guide design strategies and improvements.

• Design System Evolution: Continuous development and refinement of design systems to ensure consistency, scalability, and efficiency across products.

• AI Integration: Exploration and adoption of AI tools to enhance design workflows and product capabilities.

Company Website: https://www.teliacompany.com/

📝 Enhancement Note: Understanding Telia as a large telecommunications operator with a focus on sustainability and digital services provides context for the scale and impact of the Telia Play product. The team structure emphasizes collaboration within agile product teams.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Product Designer / UX Designer, typically aligning with a mid-level position (2-5 years of experience). It requires ownership of the design process from discovery to implementation, indicating a good level of autonomy and responsibility.

Reporting Structure: The designer will report to Mia Blomberg, who leads the B2C Tech Design team. This implies a direct line of communication with design leadership and opportunities for mentorship. Collaboration will be primarily with Product Owners and Developers within specific product teams.

Operations Impact: The designer will directly impact the user experience of Telia Play, a product used by millions daily. Success in this role means enhancing user engagement, satisfaction, and retention, thereby contributing significantly to Telia's business objectives in the competitive streaming market. The role also contributes to the operational efficiency of the product development process through well-defined designs and robust design systems.

Growth Opportunities:

• Skill Specialization: Deepen expertise in areas like interaction design, user research, or design systems, potentially leading to senior or specialist roles.

• Leadership Development: Opportunities to mentor junior designers, lead design initiatives within product teams, or move into a Lead Product Designer role.

• Cross-functional Exposure: Gain experience in different product areas within B2C Tech or explore opportunities in other Telia business units.

• Technology Adoption: Become proficient in leveraging AI tools within the design process, a valuable skill in the evolving tech landscape.

• Industry Experience: Develop deep expertise in the telecommunications and media streaming industry.

📝 Enhancement Note: The growth opportunities highlight a path for specialization, leadership, and continuous learning, particularly with the integration of AI tools, which is a forward-looking aspect for career development in design operations.

🌐 Work Environment

Office Type: Hybrid work environment, with opportunities for remote work. Telia has offices in Solna, Sweden, and supports operations in Vilnius, Lithuania.

Office Location(s):

• Solna, Sweden: A major hub for Telia, likely offering modern office facilities and collaborative workspaces.

• Vilnius, Lithuania: Supporting operations in the Baltic region, potentially offering similar amenities.

Workspace Context:

• Collaborative Spaces: Offices are likely equipped with meeting rooms and common areas designed to foster collaboration among cross-functional teams.

• Tools & Technology: Access to industry-standard design software (Figma), collaboration tools, and potentially advanced hardware for prototyping.

• Team Interaction: Regular opportunities for face-to-face or virtual interaction with team members, fostering a sense of belonging and facilitating design discussions.

• Agile Pods: Designers will likely be embedded within agile "pods" or squads, working closely with their dedicated product team members.

Work Schedule: Standard full-time hours (approx. 40 hours/week) with flexibility offered through remote work options. This allows for better work-life integration, which is crucial for creative roles.

📝 Enhancement Note: The hybrid nature of the role is a key aspect, offering flexibility while maintaining the collaborative benefits of an office environment. This is a significant draw for many professionals seeking work-life balance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application and portfolio by a Talent Acquisition Partner.

• Hiring Manager Interview: Discussion with Mia Blomberg (B2C Tech Design Lead) to assess your design philosophy, experience, and cultural fit.

• Design Exercise/Case Study Presentation: You may be asked to complete a design exercise or present one of your portfolio case studies in detail, focusing on your process, decision-making, and problem-solving skills. This is where your operational design thinking will be evaluated.

• Cross-functional Team Interaction: Potentially meet with members of the product team (Product Owner, Developers) to assess collaboration style and technical understanding.

• Final Interview: May involve a discussion with senior leadership or HR to finalize the offer.

Portfolio Review Tips:

• Tell a Story: Structure your case studies as narratives that highlight the problem, your journey, and the impact of your solutions.

• Show, Don't Just Tell: Use visuals extensively – sketches, wireframes, prototypes, user flows, and final designs.

• Quantify Impact: Where possible, include metrics or data that demonstrate the success of your designs (e.g., improved conversion rates, reduced task completion time, increased user satisfaction).

• Highlight Collaboration: Explicitly mention how you worked with others, managed feedback, and navigated trade-offs.

• Tailor to Telia: If possible, subtly demonstrate an understanding of Telia's products and the challenges in the streaming/telecom industry.

Challenge Preparation:

• Understand the Product: Familiarize yourself with Telia Play and its competitors. Think about potential user pain points and opportunities for improvement.

• Process Focus: Be prepared to articulate your design process clearly and justify your choices with user-centered reasoning.

• Figma Proficiency: Ensure you are comfortable demonstrating your Figma skills if required.

• Problem-Solving: Practice breaking down complex problems and proposing user-centric solutions.

• Communication: Be ready to clearly articulate your thoughts, ask clarifying questions, and present your ideas confidently.

📝 Enhancement Note: This section provides actionable advice specifically for a design role, emphasizing the portfolio's role in demonstrating process and collaboration, which are key operational aspects for designers.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for wireframing, prototyping, UI design, and design system management. Proficiency is essential.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools might be beneficial but Figma's capabilities are central.

Analytics & Reporting:

• Analytics Platforms: Experience with tools like Google Analytics, Adobe Analytics, or similar platforms for understanding user behavior and product performance.

• User Feedback Tools: Familiarity with tools for collecting and analyzing user feedback (e.g., surveys, in-app feedback mechanisms).

CRM & Automation:

• While not directly a CRM/automation role, an understanding of how design impacts CRM data or user journeys managed by automation can be beneficial.

• Collaboration Tools: Jira, Confluence, Slack, Microsoft Teams for agile team communication and project management.

📝 Enhancement Note: Figma is highlighted as the core tool, with a broader expectation of familiarity with analytics and collaboration platforms, which are standard in modern product development environments. The mention of AI tools also suggests an openness to integrating new technologies.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A fundamental belief in designing for the user, ensuring their needs and experiences are at the forefront of all product decisions.

• Collaboration: A strong emphasis on working effectively within cross-functional teams, valuing diverse perspectives and collective problem-solving.

• Innovation & Agility: Embracing new ideas, technologies (like AI), and iterative processes to adapt to a rapidly evolving market.

• Impact & Ownership: Taking pride in delivering meaningful results and owning the design process from start to finish.

• Continuous Improvement: A commitment to learning, iterating, and refining designs and processes based on data and feedback.

Collaboration Style:

• Integrated Teams: Designers are embedded within agile product teams, working daily with Product Owners and Developers.

• Open Communication: Encouraging open dialogue, constructive feedback, and transparent decision-making within teams.

• Data-Driven Dialogue: Using data and research findings as a basis for design discussions and trade-offs.

• Shared Ownership: Fostering a sense of collective responsibility for the product's success among all team members.

📝 Enhancement Note: The culture emphasizes modern, agile, and user-focused principles, which are attractive to design professionals seeking impactful and collaborative work environments.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Navigating the complexities of meeting diverse user needs while aligning with Telia's strategic objectives and technical constraints.

• Large-Scale Product Complexity: Designing for a product used by millions across multiple markets, requiring scalable and robust solutions.

• Evolving Technology Landscape: Keeping pace with rapid advancements in streaming technology, AI, and user behavior expectations.

• Cross-functional Alignment: Ensuring all stakeholders are aligned on design vision and priorities within a fast-paced agile environment.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to master advanced Figma features, explore new design methodologies, and deepen expertise in interaction design or user research.

• AI in Design: Gaining practical experience with AI tools for design ideation, automation, and potentially code generation.

• Product Strategy Involvement: Contributing to higher-level product strategy discussions and roadmap planning.

• Mentorship: Learning from experienced design leaders like Mia Blomberg and peers within the B2C Tech Design team.

• Industry Exposure: Gaining in-depth knowledge of the telecommunications and digital media sectors.

📝 Enhancement Note: Addressing potential challenges proactively and highlighting learning opportunities demonstrates a commitment to employee growth and development, which is a key attraction for ambitious professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting user needs with business requirements. How did you approach it, and what was the outcome?" (Focus on your process, trade-offs, and data-driven decisions.)

• "Walk us through your process for turning initial user research findings into a high-fidelity prototype for a complex feature." (Highlight your end-to-end design thinking and Figma skills.)

• "How do you ensure your designs are scalable and maintainable within a design system, especially in a large organization like Telia?" (Focus on design system contribution and best practices.) Company & Culture Questions:

• "What interests you about Telia Play and the challenge of designing for a leading streaming service in the Nordics?" (Show your research and genuine interest.)

• "How do you typically collaborate with product owners and developers in an agile setting? Describe a situation where collaboration was challenging and how you overcame it." (Assess your teamwork and communication skills.)

• "How do you stay updated on the latest design trends and technologies, particularly AI tools relevant to product design?" (Gauge your commitment to continuous learning.) Portfolio Presentation Strategy:

• Structure: Present 1-2 of your strongest case studies. For each, clearly define the problem, your role, your process (research, ideation, iteration, validation), your solutions, and the impact.

• Visuals: Use high-quality visuals that clearly illustrate your design thinking and final output. Show the evolution of your designs.

• Figma Demo: Be prepared to briefly showcase your Figma file or a live prototype if requested.

• Impact Metrics: Emphasize any quantifiable results or learnings from your projects.

• Conciseness: Be mindful of time and focus on the most critical aspects of each case study. Practice your narrative.

📝 Enhancement Note: This section provides targeted interview questions and preparation strategies that align with the specific requirements and context of a Product Designer role at Telia, emphasizing process, collaboration, and impact.

📌 Application Steps

To apply for this Product Designer / UX Designer position:

• Submit your application through the provided Workday link by September 15th.

• Tailor your resume to highlight experience with Figma, user research, agile methodologies, and end-to-end product design, using keywords from the job description.

• Curate your portfolio to prominently feature 2-3 detailed case studies that demonstrate your design process, problem-solving skills, and impact. Ensure it's easily accessible (e.g., link to a personal website or well-organized PDF).

• Prepare to present your portfolio case studies, focusing on your process, decision-making, and collaboration, as you may be asked to do so during the interview process.

• Research Telia Company and the Telia Play product. Understand their market position, competitors, and potential user challenges to demonstrate genuine interest and strategic thinking.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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