Product Designer (UI/UX)

📍 Job Overview

Job Title: Product Designer (UI/UX)

Company: Appetiser

Location: Kuala Lumpur, Malaysia; Lahore, Pakistan; Cebu, Philippines; Davao, Philippines; Manila, Philippines

Job Type: FULL_TIME

Category: Product Design / UI/UX

Date Posted: 2026-06-25

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the design of user interfaces and user experiences for web and mobile applications, focusing on optimizing usability and user satisfaction.

• Collaborate closely with international clients, developers, product managers, and other stakeholders to ensure design feasibility and accurate implementation.

• Analyze user testing data to inform iterative design decisions and continuously improve product usability.

• Create high-fidelity prototypes and mockups to effectively communicate design ideas and concepts.

• Own the visual quality, assets, and ongoing design elements of projects throughout their development lifecycle.

• Lead development teams through design challenges during the development phase, ensuring successful integration of user-centric designs.

• Conduct thorough reviews of app and web designs to ensure adherence to UI requirements before and during development.

• Contribute to a high-performance team environment focused on rapid growth and innovation in the digital product space.

📝 Enhancement Note: The role is explicitly stated as "Product Designer (UI/UX)" but the responsibilities and requirements heavily lean into UI/UX design principles and execution. The emphasis on "driving," "ambitious," and "high-performance team" suggests a culture that values proactive individuals who can operate autonomously and deliver results in a fast-paced environment. The inclusion of "technical design skills" and "Figma Pro" indicates a strong emphasis on practical design execution rather than purely conceptual work. The remote nature requires strong self-management and communication skills.

📈 Primary Responsibilities

• Design intuitive and visually appealing user interfaces (UI) for both web and mobile applications, ensuring a seamless user experience (UX).

• Develop user flows, wireframes, and high-fidelity mockups that clearly articulate design concepts and functionalities.

• Translate complex user needs and business requirements into effective and user-friendly design solutions.

• Conduct user research and usability testing to gather insights and validate design decisions.

• Iterate on designs based on feedback from clients, stakeholders, and user testing results, demonstrating a commitment to continuous improvement.

• Collaborate with cross-functional teams, including developers and product managers, throughout the entire product development lifecycle, from ideation to launch.

• Maintain and evolve design systems to ensure consistency and scalability across all products.

• Champion user-centered design principles and best practices within the organization.

• Proactively identify and propose design improvements to enhance product usability and user satisfaction.

• Manage multiple design projects simultaneously, prioritizing tasks and meeting deadlines in a remote work environment.

📝 Enhancement Note: The responsibilities are a direct expansion of the core duties expected of a UI/UX Product Designer. The emphasis on "international clients," "developers," and "owning visual quality" highlights the need for strong communication, collaboration, and end-to-end ownership. The mention of "analyzing testing data" and "iterating on designs" underscores the data-driven nature of the role, crucial for optimizing user satisfaction.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating proficiency in UI/UX design principles and practical application is essential. A background in Design, Human-Computer Interaction (HCI), Computer Science, or a related field is beneficial.

Experience: 2-5 years of professional experience in UI/UX design, with a proven track record of designing and delivering successful web and mobile applications.

Required Skills:

• Figma Mastery: Expert-level proficiency in Figma for UI design, prototyping, and design system management. Ability to create complex, detailed, and aesthetically pleasing designs.

• UI Design: Strong understanding of visual design principles, typography, color theory, and layout. Ability to create engaging and intuitive user interfaces.

• UX Design: Deep understanding of user experience principles, user-centered design methodologies, and information architecture.

• Prototyping: Proficient in creating interactive prototypes to simulate user flows and test design concepts.

• Communication: Excellent verbal and written communication skills, with the ability to effectively articulate design decisions and collaborate with international clients and diverse teams.

• Problem-Solving: Ability to analyze complex problems and devise creative, user-centric solutions.

• Attention to Detail: Meticulous approach to design, ensuring high quality and accuracy in all deliverables.

• Adaptability: Ability to thrive in a fast-paced, remote work environment and adapt to evolving project requirements.

Preferred Skills:

• Experience with other design and prototyping tools (e.g., Sketch, Adobe XD, InVision).

• Familiarity with front-end development concepts (HTML, CSS, JavaScript) to better understand implementation constraints.

• Experience in leading design sprints and facilitating design thinking workshops.

• Knowledge of accessibility standards (WCAG) and best practices.

• Background in graphic design, interaction design, or visual design.

• Previous experience in a startup or high-growth tech company.

📝 Enhancement Note: The description explicitly calls out "Figma Pro" with significant emphasis, making it a non-negotiable skill. The "BONUS" section further reinforces the value of diverse technical backgrounds, suggesting that candidates with a blend of design, development, or product management experience will be highly regarded. The "2-5 years" experience level is inferred from the "Mid-Level" classification.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive online portfolio showcasing a range of UI/UX design projects for web and mobile applications.

• Detailed case studies for at least 2-3 key projects, demonstrating the design process from problem definition to final solution.

• Clear articulation of design challenges, user research findings, design decisions, and the impact of the final design.

• High-fidelity mockups and interactive prototypes that highlight visual design skills and user flow understanding.

• Examples of design system components or style guides if applicable.

• Evidence of collaborative work, detailing your specific contributions within a team setting. Process Documentation:

• Showcase examples of how you have documented user flows, wireframes, and design specifications.

• Demonstrate methods used for user research, usability testing, and feedback collection.

• Illustrate how you have iterated on designs based on data and user feedback.

• Provide examples of how you have collaborated with developers to ensure accurate implementation of designs.

📝 Enhancement Note: The emphasis on a "personal portfolio" and "track record" in the company description, coupled with the need to "own the visual quality" and "lead developers," strongly implies a requirement for a robust design portfolio. The case studies should not only showcase design output but also the process, problem-solving, and collaborative aspects relevant to a product design role.

💵 Compensation & Benefits

Salary Range: Based on the locations (Kuala Lumpur, Lahore, Manila, Cebu, Davao), experience level (2-5 years), and the fully remote nature of the role, a competitive salary range for a Product Designer (UI/UX) would typically fall between $40,000 - $70,000 USD annually.

• Methodology: This estimate is derived from analyzing salary data for UI/UX Designers in Southeast Asia (Philippines, Malaysia) and South Asia (Pakistan), adjusted for the mid-level experience bracket and the premium often associated with fully remote roles that require working with international clients. Cost of living and market demand in these regions were considered. This range is a general benchmark and actual compensation may vary based on specific qualifications, interview performance, and the company's compensation strategy.

Benefits:

• Flexible Work Arrangements: The ability to work from anywhere in the world, offering significant autonomy and work-life balance.

• Accelerated Career Growth: Performance reviews every 6 months post-probation, allowing for faster progression based on merit and achievement.

• Personal & Professional Development: Quarterly goal setting with a talent coach, focusing on both personal and professional growth.

• Optional Counselling: Access to optional counseling services to support well-being.

• Global Impact: Opportunity to build products that reach millions of users worldwide.

• Public Recognition: A platform to track and showcase achievements, building a public portfolio and track record.

• Culture of Drivers: Be part of a high-performance team that encourages ambition and continuous self-improvement.

• Referral Bonus: Attractive bonus for successful candidate referrals.

Working Hours: While not explicitly stated as a fixed number of hours, the role implies a standard full-time commitment. Given the fully remote nature and international client base, flexibility is expected, but performance and availability for key meetings and collaboration will be crucial. A typical expectation for a full-time role is around 40 hours per week.

📝 Enhancement Note: Salary estimation is based on general market data for the specified regions and experience level for a remote role. The benefits are directly extracted from the job description and highlighted for their attractiveness to remote professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Software Development, Mobile App Development. Appetiser operates in the digital product creation space, specializing in building custom web and mobile applications for clients.

Company Size: Appetiser is a growing company, aiming for 10X growth over 5 years. While a specific current size isn't provided, the ambition for rapid expansion suggests a dynamic, possibly medium-sized but rapidly scaling organization.

Founded: The company was founded with a vision to become a global phenomenon, building on its position as an Australian market leader. This indicates a history of successful client delivery and a forward-thinking approach.

Team Structure:

• The design team likely works in a relatively flat hierarchy, with designers reporting to a design lead or directly to product managers/stakeholders, especially in a remote setting.

• Close collaboration with international clients, product managers, and developers is a cornerstone of the team's operational model.

• The culture is described as a "Culture of Drivers," emphasizing high performance, ambition, and self-motivation. Methodology:

• User-Centric Design: A core methodology involving user research, usability testing, and iterative design based on data and feedback.

• Agile Development: Implied by the close collaboration between design and development, and the need to "own the visual quality... during its development stage."

• Growth Mindset: Encouraged through quarterly goal setting, performance reviews, and a focus on personal and professional development.

Company Website: http://appetiser.com.au/

📝 Enhancement Note: The company description highlights ambition, rapid growth, and a focus on client success. The "Culture of Drivers" suggests a proactive, results-oriented environment. The remote nature means team structure and collaboration are likely highly dependent on digital tools and clear communication protocols.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Product Designer (UI/UX), typically requiring 2-5 years of experience. It involves significant responsibility for design execution, client communication, and leading developers through design challenges. It's a crucial role in the product development lifecycle, bridging user needs with technical implementation.

Reporting Structure: While not explicitly detailed, in a remote and growing organization, designers often report to a Design Lead, Head of Product, or directly to Product Managers for specific projects. The emphasis on "leading developers" suggests a peer-leadership dynamic rather than formal hierarchical management.

Operations Impact: The Product Designer's impact is direct and significant. By creating user-friendly and visually appealing interfaces, they directly influence user satisfaction, adoption rates, and ultimately, the success of the digital products built for clients. Effective design can reduce development rework, improve conversion rates, and enhance brand perception, contributing directly to client retention and business growth for Appetiser.

Growth Opportunities:

• Skill Specialization: Deepen expertise in UI/UX design, potentially specializing in areas like interaction design, accessibility, or design systems.

• Leadership Development: Progress into senior or lead designer roles, mentoring junior designers and taking on more strategic design responsibilities.

• Product Strategy Involvement: Contribute more significantly to product strategy and roadmap planning, leveraging design expertise to inform business decisions.

• Cross-Functional Mobility: The "BONUS" mention of experience as a Developer, Engineer, or Product Manager suggests potential pathways for career diversification within the company if desired.

• Accelerated Advancement: The bi-annual performance reviews offer a faster track for career progression and salary increases based on demonstrated merit.

📝 Enhancement Note: The growth opportunities are inferred from the company's emphasis on "Accelerate Your Career," "Become Your Best," and the "BONUS" qualifications. The mid-level role provides a solid foundation for future specialization or leadership.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central office requirement. Employees have the flexibility to work from their chosen location globally, as long as they can perform their duties effectively.

Office Location(s): The role is open to candidates located in Kuala Lumpur (Malaysia), Lahore (Pakistan), and various cities in the Philippines (Cebu, Davao, Manila). However, the "work from anywhere in the world" policy suggests that even beyond these specific locations, candidates may be considered.

Workspace Context:

• Autonomy and Flexibility: The remote setup offers a high degree of autonomy over one's workspace and daily schedule, catering to individual work preferences.

• Digital Collaboration: The work environment relies heavily on digital tools for communication, collaboration, and project management (e.g., Figma, Slack, project management software).

• Global Team Interaction: Opportunities to collaborate with a diverse, international team of designers, developers, and product managers.

Work Schedule: While the role is full-time, the "Flexible Work Arrangements" implies that the specific working hours can be adapted to suit personal needs, provided that availability for essential team meetings and client interactions is maintained. This flexibility is key for global remote teams to accommodate different time zones.

📝 Enhancement Note: The "work from anywhere in the world" statement is a significant detail that expands the scope beyond the listed locations, though it's important to note that tax and legal implications may still apply based on the candidate's location.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and fit for the role. Emphasis will be placed on your Figma proficiency and visual design skills.

• Technical Interview / Portfolio Review: A deeper dive into your portfolio, discussing specific projects, design decisions, your role in them, and your problem-solving approach. This stage will likely involve a practical design exercise or a detailed walkthrough of your case studies.

• Hiring Manager / Team Interview: An opportunity to discuss your work ethic, communication style, and how you align with Appetiser's "Culture of Drivers" and growth mindset. You may also discuss your experience with client collaboration and leading development teams.

• Final Interview (Potentially): A final discussion to confirm fit, answer any remaining questions, and discuss compensation and benefits.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your UI/UX skills, especially those involving Figma, mobile/web applications, and complex problem-solving.

• Highlight Figma Mastery: Clearly demonstrate your proficiency with Figma. Show complex components, interactive prototypes, and any design system work you've done within the tool.

• Tell a Story: For each case study, clearly articulate the problem, your process, your specific contributions, the design solutions, and the measurable impact or outcomes. Use visuals effectively.

• Quantify Results: Whenever possible, include metrics or data that demonstrate the success of your designs (e.g., improved conversion rates, reduced bounce rates, positive user feedback).

• Show Collaboration: If projects were team-based, clearly define your role and how you collaborated with others (developers, PMs, clients).

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing.

Challenge Preparation:

• Figma Practice: Be prepared for a potential design challenge that requires you to use Figma. Practice creating flows, wireframes, and high-fidelity mockups under time constraints.

• Problem-Solving Scenarios: Anticipate questions about how you would approach common UI/UX challenges, especially those related to balancing client needs with user experience.

• Client Communication: Practice articulating design rationale and handling feedback from demanding clients.

• Process Explanation: Be ready to explain your design process clearly and concisely, highlighting your data-driven approach and iterative methods.

📝 Enhancement Note: The interview process is inferred from standard tech hiring practices, with a strong emphasis on portfolio review due to the nature of the role. The "Culture of Drivers" and "leading developers" points suggest interviews will assess not just technical skill but also work ethic and leadership potential.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI design, prototyping, and collaboration. Mastery is explicitly required.

• Prototyping Tools: While Figma is primary, familiarity with other prototyping tools might be beneficial.

• Design Systems: Experience in creating, maintaining, and utilizing design systems for consistency and scalability.

Analytics & Reporting:

• User Testing Platforms: Tools for conducting usability tests and gathering user feedback (e.g., UserTesting.com, Maze).

• Analytics Tools: Familiarity with web and mobile analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) to understand user behavior and inform design decisions.

• Data Analysis: Ability to interpret data from testing and analytics to drive design iterations.

CRM & Automation:

• While not directly a design tool, an understanding of how designs integrate with product management tools (e.g., Jira, Asana) and potentially CRM systems (for understanding client context) can be advantageous.

📝 Enhancement Note: Figma is the only tool explicitly named and emphasized. The other tools are inferred based on the responsibilities of a UI/UX designer, particularly in analyzing data and collaborating with development teams.

👥 Team Culture & Values

Operations Values:

• Drive & Ambition: A strong internal motivation to achieve peak performance and push boundaries, aligning with the "Culture of Drivers."

• Client-Centricity: A focus on helping clients achieve their technology dreams and turning them into reality, reflecting the company's mission.

• Continuous Improvement: A relentless desire to "BECOME YOUR VERY BEST," demonstrated through regular performance reviews, goal setting, and learning.

• Collaboration & Leadership: The ability to work effectively with international clients and lead developers through design challenges.

• Impact-Oriented: Building technology that impacts millions and contributes to global phenomena.

Collaboration Style:

• Remote-First: Communication and collaboration predominantly occur through digital platforms.

• Cross-Functional: Designers work closely with product managers, developers, and directly with clients, requiring strong interpersonal and communication skills.

• Proactive Communication: Given the remote nature and international client base, proactive updates and clear communication are essential for effective collaboration.

• Feedback-Driven: A culture that encourages open feedback for continuous improvement, both in design and personal development.

📝 Enhancement Note: The company's values are heavily emphasized in the job description ("DRIVING," "HELPING PEOPLE," "DETERMINED," "AMBITIOUS," "BECOME YOUR VERY BEST," "Culture of Drivers"). These need to be reflected in the candidate's approach and communication.

⚡ Challenges & Growth Opportunities

Challenges:

• Global Time Zone Management: Effectively collaborating with international clients and team members across various time zones in a fully remote setup.

• Balancing Client Needs with User Experience: Navigating client requests that may conflict with best practices in UI/UX design, requiring strong negotiation and justification skills.

• Maintaining Design Consistency: Ensuring a cohesive visual identity and user experience across diverse projects and evolving product lines.

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to feedback and project changes while maintaining high design quality.

• Leading Development Without Formal Authority: Guiding developers through design implementation challenges and ensuring fidelity to the design vision.

Learning & Development Opportunities:

• Mastering Figma & Advanced Design Tools: Continuous learning to leverage the full capabilities of Figma and potentially explore new design technologies.

• User Research & Analytics: Deepening expertise in user research methodologies and data analysis to drive more informed design decisions.

• Cross-Disciplinary Learning: Gaining insights into development processes, product strategy, and client management through close collaboration.

• Leadership Skills: Developing skills in mentoring, guiding teams, and influencing product direction through design advocacy.

• Career Progression: Opportunities to advance to senior designer, lead designer, or even product management roles, supported by bi-annual performance reviews and goal setting.

📝 Enhancement Note: Challenges are inferred from the role's responsibilities and the remote, international client context. Growth opportunities are directly linked to the company's stated commitment to employee development and career acceleration.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Walk me through your design process for a complex mobile application you designed using Figma. How did you approach user research and incorporate feedback?" (Focus on clarity, user-centricity, and Figma usage).

• Client Collaboration: "Describe a time you had to manage conflicting feedback from a client and your development team regarding a design decision. How did you resolve it?" (Highlight communication, negotiation, and problem-solving skills).

• Figma Proficiency: "How do you leverage Figma's features for efficient design system management and prototyping? Can you show an example in your portfolio?" (Be ready to demonstrate specific Figma techniques).

• Problem-Solving: "Imagine a client wants to add a feature that significantly deviates from standard UX patterns. How would you assess its feasibility and user impact, and what would be your recommendation?" (Demonstrate critical thinking and user advocacy).

Company & Culture Questions:

• "What does 'Culture of Drivers' mean to you, and how do you embody that in your work?" (Prepare examples of your ambition, work ethic, and drive for self-improvement).

• "How do you stay motivated and productive in a fully remote work environment?" (Showcase self-discipline, time management, and proactive communication strategies).

• "What excites you about Appetiser's mission to help clients turn their dreams into reality?" (Connect your passion for design with the company's purpose). Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, follow a clear story: Problem -> Your Role -> Process -> Solution -> Impact/Results.

• Show, Don't Just Tell: Use high-quality visuals, interactive prototypes, and clear annotations to demonstrate your design thinking and execution.

• Quantify & Qualify: Back up your design decisions with data (user research, analytics) and articulate the qualitative benefits of your solutions.

• Highlight Figma Expertise: Explicitly point out how you used Figma's advanced features for efficiency, collaboration, and creating detailed outputs.

• Be Prepared for Live Design: Have your Figma file ready for potential screen-sharing or a live design exercise.

• Conciseness: Be prepared to present your work within a given timeframe, focusing on the most impactful aspects.

📝 Enhancement Note: Interview questions are tailored to assess the core requirements: Figma proficiency, UI/UX skills, communication, problem-solving, and cultural fit ("Culture of Drivers"). Portfolio presentation advice is designed to help candidates effectively showcase their work and process.

📌 Application Steps

To apply for this Product Designer (UI/UX) position:

• Submit your application through the provided link on the Appetiser careers site.

• Portfolio Customization: Ensure your online portfolio is up-to-date and prominently features your best UI/UX design projects, with a strong emphasis on Figma proficiency and case studies that highlight your problem-solving process.

• Resume Optimization: Tailor your resume to highlight relevant experience in UI/UX design, Figma mastery, client communication, and any experience with web/mobile application development. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, client collaboration experiences, and how you embody the "Culture of Drivers." Prepare to walk through your portfolio in detail and potentially complete a live design exercise.

• Company Research: Familiarize yourself with Appetiser's work, client projects, and company mission to demonstrate genuine interest and understanding of their business. Research their existing products or case studies to understand their design aesthetic and user focus.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.