Product Designer Sênior - Growth | RD Station (Remoto)

📍 Job Overview

Job Title: Product Designer Sênior - Growth | RD Station (Remoto)

Company: RD Station

Location: Remoto, Brasil

Job Type: Full-Time

Category: Product Design / Growth Operations

Date Posted: 2026-05-18T13:19:15

Experience Level: Senior (5-10 years estimated)

Remote Status: Fully Remote

🚀 Role Summary

• Lead and execute product experimentation initiatives to drive user journey evolution and directly impact key business metrics like conversion, activation, and retention.

• Translate complex business opportunities into testable hypotheses, bridging user behavior insights with measurable business outcomes.

• Manage the entire product design lifecycle, from lean discovery and ideation through prototyping, validation, and post-experiment analysis.

• Strategically influence the squad's roadmap, prioritizing initiatives that yield maximum impact on conversion, activation, and retention goals.

• Maintain high standards of user experience quality and consistency within a fast-paced, high-velocity environment.

📝 Enhancement Note: While the title is "Product Designer Sênior - Growth," the core responsibilities and required skills strongly align with a Growth Operations or Product Operations focus, specifically around experimentation, data analysis, and driving key business metrics. The role requires a blend of design thinking and data-driven strategy, common in GTM operations roles focused on customer lifecycle optimization.

📈 Primary Responsibilities

• Lead the design and execution of various experimentation methods, including A/B tests, Wizard of Oz tests, Fake Door tests, and Minimum Viable Products (MVPs), ensuring both quality and speed.

• Translate business opportunities into clearly defined, testable hypotheses, establishing direct correlations between user behavior patterns and tangible business metric improvements.

• Own the end-to-end product design process, encompassing discovery phases, ideation sessions, rapid prototyping, rigorous validation, and comprehensive analysis of experiment results.

• Drive strategic roadmap influence within the squad by prioritizing initiatives that demonstrably maximize impact on conversion rates, user activation, and long-term retention.

• Ensure consistent quality and a seamless user experience across all product touchpoints, even when operating under high-speed development cycles.

• Collaborate closely with cross-functional teams, including product managers, engineers, data analysts, and marketing specialists, to align on growth strategies and experiment design.

• Conduct user research, interviews, and usability testing to gather qualitative insights that inform experiment design and hypothesis refinement.

• Analyze experiment data to derive actionable insights, presenting findings and recommendations to stakeholders to inform future product development and growth initiatives.

📝 Enhancement Note: The emphasis on "experimentation," "metrics," and "influencing roadmap" highlights a strong operational component to this design role, typical of growth-focused product positions that bridge design, product management, and data analysis.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Design, Human-Computer Interaction, Psychology, Business, or a related field is often preferred for senior product roles. Continuous learning and demonstrated expertise are prioritized.

Experience: 5-10 years of consolidated experience in Product Design or Growth Design, with a proven track record of driving impactful product outcomes through experimentation and data analysis.

Required Skills:

• Product Design Expertise: Proven experience in end-to-end product design, encompassing discovery, ideation, prototyping, and validation within a digital product environment.

• Growth Design Acumen: Deep understanding of growth loops, user acquisition, activation, retention, and monetization strategies.

• Experimentation Leadership: Practical, hands-on experience designing, executing, and analyzing various types of product experiments (A/B tests, Wizard of Oz, Fake Door, MVPs).

• Hypothesis and Metrics Definition: Ability to formulate clear, testable hypotheses and define relevant KPIs and metrics to measure experiment success and business impact.

• User Behavior Analysis: Strong capability to interpret user data, understand conversion funnels, and analyze user behavior to identify opportunities for growth.

• Lean Discovery & Validation: Proficiency in lean product development methodologies, focusing on continuous discovery and rapid validation cycles.

• Data-Driven Decision Making: Demonstrated ability to leverage data analytics to inform design decisions and strategic recommendations.

• Cross-Functional Communication: Excellent communication and interpersonal skills, with the ability to clearly articulate design rationale, influence stakeholders, and collaborate effectively with multidisciplinary teams.

Preferred Skills:

• Prior Growth/Experimentation Team Experience: Previous experience working within dedicated Growth or Experimentation teams.

• SaaS Product Background: Familiarity with the nuances and user journeys specific to Software-as-a-Service (SaaS) products.

• Onboarding, Conversion, or Monetization Focus: Specific experience optimizing user onboarding flows, conversion rates, or monetization strategies.

• Behavioral Design / Conversion Triggers: Knowledge of behavioral design principles and techniques for triggering desired user actions.

• Analytics Tools Proficiency: Familiarity with key analytics platforms such as Google Analytics (GA), Amplitude, or Mixpanel for data analysis and reporting.

📝 Enhancement Note: The "Profile we are looking for" section directly translates into the required and preferred skills. The experience level is inferred from "Experiência consolidada" and the senior title.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Experimentation Case Studies: Showcase at least 2-3 detailed case studies demonstrating your leadership in designing, executing, and analyzing product experiments. Clearly articulate the problem, hypothesis, methodology, results, and business impact (e.g., % increase in conversion, activation, or retention).

• End-to-End Design Process: Include examples that illustrate your full design process, from initial discovery and user research to wireframing, prototyping, user testing, and final implementation.

• Data & Metrics Integration: Demonstrate how you use data and metrics to inform your design decisions, validate hypotheses, and measure the success of your initiatives. Highlight your ability to define and track key performance indicators (KPIs).

• Problem-Solving & Impact: Present examples where you tackled complex, ambiguous problems and delivered tangible business results. Focus on the "why" and the "so what" of your design work.

Process Documentation:

• Workflow Design & Optimization: Provide examples of how you have designed or optimized user workflows to improve efficiency, reduce friction, and enhance user experience, particularly in growth-related contexts.

• Experimentation Frameworks: Detail your approach to establishing or improving experimentation frameworks within a team or organization, including how you ensure quality, speed, and learning.

• Data Analysis & Reporting: Showcase your ability to gather, analyze, and report on user data and experiment outcomes, translating complex data into actionable insights for stakeholders.

📝 Enhancement Note: Given the role's focus on experimentation and data-driven growth, a portfolio that clearly demonstrates these capabilities through structured case studies is crucial. The emphasis is on tangible results and process.

💵 Compensation & Benefits

Salary Range: Based on the Senior Product Designer - Growth role, 5-10 years of experience, and the remote nature within Brazil, a competitive salary range for this position in major Brazilian tech hubs (like São Paulo, Florianópolis, or remote across Brazil) would typically fall between R$ 10,000 and R$ 18,000 per month. This estimate is derived from current market data for senior design and growth roles in the Brazilian tech industry.

Benefits:

• Comprehensive Well-being Program: Access to resources supporting integral well-being across five pillars:

  • Emotional Well-being Support
  • Financial Well-being Support
  • Physical Well-being Support
  • Occupational Well-being Support
  • Social Well-being Support

• Continuous Learning & Development: Opportunities for professional growth, skill enhancement, and career advancement within a dynamic tech environment.

• Plurality & Belonging Initiatives: A commitment to diversity and inclusion, fostering an environment where all employees feel welcomed and empowered.

• Flexible Remote Work: The ability to work remotely from anywhere in Brazil, offering flexibility and work-life balance.

• Access to Company Ecosystem: Integration within a broad ecosystem of solutions and expertise, fostering collaboration and learning.

Working Hours: A standard full-time work week is expected, likely around 40 hours per week. The remote nature offers flexibility in daily scheduling, provided that core collaboration hours and project deadlines are met.

📝 Enhancement Note: Salary estimation is based on general market research for senior-level product/growth roles in Brazil and the company's established presence. Benefits are directly extracted from the provided description regarding "Bem-Estar Integral" and "Pluralidade e Pertencimento."

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Software, SaaS (Software-as-a-Service), focused on empowering businesses and professionals through digital solutions and education. The company is part of the larger "Única TOTVS" ecosystem, integrating various solutions.

Company Size: The description mentions an "ecossistema de mais de 12 mil pessoas inconformadas," indicating a large organization within the tech sector, likely exceeding 10,000 employees, with RD Station being a significant part of it. This implies a structured environment with established processes, but also opportunities for impact within specialized teams.

Founded: While the founding date of RD Station specifically isn't provided, the context of being part of "Única TOTVS" suggests a company with a significant history and market presence, evolving from its origins to integrate broader technological solutions.

Team Structure:

• Growth Squads: The role is embedded within a "squad" focused on growth, implying a cross-functional, agile team structure.

• Multidisciplinary Tribe: The squad operates within a larger "tribo" (tribe) focused on growth, which includes various specialists.

• Structured Design Chapter: There's a dedicated "chapter" for design, suggesting a community of practice for designers, offering mentorship, skill development, and standardized practices.

• Reporting: The role likely reports into a Design Lead or Head of Product/Growth within the tribe, with dotted-line reporting or strong collaboration with Product Managers and Engineering Leads within the squad.

Methodology:

• Human + AI Integration (IH + IA): A core philosophy emphasizing the synergy between human strategic input and AI-driven efficiency and scale.

• Experimentation-Driven Growth: A strong focus on iterative testing (A/B, Wizard of Oz, etc.) as the primary driver for product evolution and business metric improvement.

• Lean & Agile Principles: Implied through "squad" structures, rapid execution, and continuous validation.

• Data-Informed Decision Making: Heavy reliance on data analytics to guide strategy, validate hypotheses, and measure impact.

Company Website: [RD Station official website URL not provided, but inferring from domain_derived: rdstation.com]

📝 Enhancement Note: The company description highlights a culture of continuous evolution, learning, and impact, driven by a blend of human insight and AI. The structure of squads, tribes, and chapters is a common agile framework in tech companies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Product Designer, with a specific focus on Growth. This signifies a mid-to-senior level position requiring significant autonomy, strategic influence, and proven expertise in driving measurable business outcomes through design. The responsibilities extend beyond traditional UI/UX to encompass experimentation strategy, hypothesis generation, and direct impact on business KPIs.

Reporting Structure: The designer will likely report to a Design Lead or Head of Product within their designated "tribe" or "squad." They will work closely with Product Managers, Engineers, Data Analysts, and other specialists within the growth squad, fostering a collaborative, cross-functional environment.

Operations Impact: The primary impact of this role is on revenue generation and customer lifecycle optimization. By leading experimentation initiatives focused on conversion, activation, and retention, the designer directly influences key business metrics that drive growth and profitability. Their strategic input on the roadmap ensures that design efforts are aligned with overarching business objectives.

Growth Opportunities:

• Specialization in Growth: Deepen expertise in growth methodologies, experimentation, and data analysis, becoming a go-to expert in driving user acquisition, engagement, and monetization.

• Leadership in Experimentation: Potentially move into roles managing experimentation programs, leading design teams focused on growth, or transitioning into Product Management with a strong growth focus.

• Cross-Functional Mobility: Develop a broad understanding of business operations, data science, and engineering, opening doors to broader product leadership roles or strategic GTM positions.

• Continuous Learning: Access to resources and a culture that supports ongoing skill development, staying at the forefront of design and growth trends.

📝 Enhancement Note: The role's emphasis on "growth" and "experimentation" positions it within the broader GTM/Revenue Operations ecosystem, even with a "Product Designer" title. Career progression would likely involve deeper specialization in growth strategy or broader product leadership.

🌐 Work Environment

Office Type: Fully Remote. This indicates a distributed workforce where collaboration and communication are primarily conducted through digital tools.

Office Location(s): Remote within Brazil. Employees are expected to be based in Brazil, likely adhering to Brazilian labor laws and time zones (though specific timezone constraints are not detailed).

Workspace Context:

• Digital Collaboration: The primary workspace is digital, utilizing online communication and collaboration tools (e.g., Slack, video conferencing, project management software).

• Agile & Iterative: The environment is designed for agility and rapid iteration, supporting the fast-paced nature of growth experimentation.

• Cross-Functional Interaction: Frequent interaction with diverse teams (product, engineering, data, marketing) is expected, fostering a dynamic and collaborative atmosphere.

• Tooling: Access to a modern technology stack, including design software, analytics platforms, and communication tools, is assumed to support efficient remote work.

Work Schedule: While the role is full-time (estimated 40 hours/week), the remote nature suggests a degree of flexibility in daily scheduling. However, availability for core team meetings, synchronized collaborations, and timely responses is crucial.

📝 Enhancement Note: The fully remote nature implies a strong reliance on asynchronous and synchronous digital communication tools and a culture that supports distributed teamwork and self-management.

📄 Application & Portfolio Review Process

Interview Process:

• Application & Mindsight: Initial application submission followed by a "Mindsight" test, likely assessing work style and cultural fit.

• Talent Acquisition Interview: Competency-based interview with the recruitment team to evaluate foundational skills and experience.

• Technical Challenge: A practical assessment of technical design skills, potentially involving a design exercise or problem-solving task.

• Technical Interview: Deeper discussion with hiring managers or senior team members to evaluate role-specific technical requirements and strategic thinking.

• Final Interview: A concluding conversation with management to ensure alignment on expectations, vision, and cultural fit.

• BP Interview: A specific interview with a Business Partner focusing on company culture, values, and alignment.

• Offer: The final stage involving the presentation of the job offer.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly state the problem, your approach, the experiment(s) conducted, and crucially, the quantifiable results (e.g., "Increased conversion by 15%", "Reduced churn by 8%"). Use specific metrics.

• Showcase Experimentation Process: Detail your role in hypothesis generation, experiment design (A/B, MVP, etc.), data analysis, and learning extraction. Explain why you chose specific methods.

• Illustrate Full-Cycle Ownership: Demonstrate your involvement from initial discovery and user research through to prototyping, validation, and post-launch analysis.

• Highlight Collaboration: Briefly mention how you collaborated with product managers, engineers, and data analysts to achieve outcomes.

• Tailor to Growth: Emphasize projects that directly relate to conversion, activation, retention, or other key growth metrics. If you have SaaS experience, highlight that.

Challenge Preparation:

• Growth Mindset: Be prepared to discuss how you approach growth problems, prioritize initiatives, and think about user funnels and metrics.

• Experimentation Strategy: Understand common experimentation frameworks and how you would design an experiment for a given scenario.

• Data Interpretation: Be ready to discuss how you interpret data from experiments and what conclusions you draw.

• Behavioral Design: If you have experience, prepare examples of how you've used behavioral design principles to influence user actions.

📝 Enhancement Note: The interview process is quite detailed, including a specific "Mindsight" test and a "BP Interview" for culture. The portfolio review tips are tailored to highlight the specific requirements of a growth-focused product designer role.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Proficiency in industry-standard tools like Figma, Sketch, Adobe XD, or similar for creating wireframes, mockups, and interactive prototypes. Figma is highly probable given its prevalence in collaborative, remote environments.

• Experimentation Platforms: Familiarity with tools used for setting up and managing A/B tests and other experiments. While specific tools aren't listed, common platforms include Optimizely, VWO (Visual Website Optimizer), LaunchDarkly (for feature flagging), or in-house experimentation frameworks.

• User Research & Validation Tools: Experience with tools for usability testing, surveys, and user feedback collection.

Analytics & Reporting:

• Web/Product Analytics: Strong proficiency with tools like Google Analytics (GA4), Amplitude, or Mixpanel is a significant advantage, as mentioned in the preferred skills. These are essential for understanding user behavior, tracking funnels, and analyzing experiment results.

• Data Visualization Tools: Experience with tools like Tableau, Power BI, or Looker Studio for creating dashboards and reports to communicate findings effectively.

CRM & Automation:

• CRM Systems: While not directly stated as a primary tool for the designer, understanding how CRM data (e.g., Salesforce, HubSpot) informs customer behavior and segmentation can be beneficial for growth strategies.

• Project Management & Collaboration: Tools such as Jira, Asana, Trello for task management and workflow tracking within agile squads, and communication platforms like Slack and Zoom for day-to-day collaboration.

📝 Enhancement Note: The "Analytics Tools" are explicitly mentioned as preferred skills, making them critical for this role. The other tools are inferred based on standard practices for remote, agile product teams focused on growth and experimentation.

👥 Team Culture & Values

Operations Values:

• IH + IA (Human Intelligence + Artificial Intelligence): A core value emphasizing the symbiotic relationship between human strategic insight and AI-driven efficiency. Operations professionals are expected to leverage both.

• Protagonism & Evolution: Encourages taking ownership of one's career and actively seeking continuous learning and personal growth. Operations roles should be proactive in identifying areas for improvement and skill development.

• Responsible Results: Balancing autonomy and freedom with accountability for delivering real value to clients and society. Operations professionals are expected to drive impactful outcomes responsibly.

• Integral Well-being: A commitment to supporting the holistic well-being (emotional, financial, physical, occupational, social) of employees. This fosters a supportive environment for demanding operations roles.

• Plurality & Belonging: Strong emphasis on diversity, inclusion, and creating an environment where everyone feels valued and can be their authentic selves.

Collaboration Style:

• Cross-Functional Integration: Operates within multidisciplinary "squads" and "tribes," requiring seamless collaboration across design, product, engineering, and data roles.

• Experimentation Culture: A data-driven and iterative approach where collaboration centers around designing, running, and analyzing experiments. Feedback loops are crucial.

• Agile & Iterative: Work is likely organized around agile methodologies, promoting flexibility, rapid iteration, and continuous improvement through collaborative feedback.

• Knowledge Sharing: The presence of "chapters" suggests a culture that encourages sharing best practices, challenges, and learnings among peers.

📝 Enhancement Note: The company's stated values directly inform the expected team culture and how operations professionals should approach their work and interactions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to execute experiments rapidly while maintaining high design quality and ensuring a positive user experience can be a constant challenge.

• Ambiguity in Initiatives: Leading "projetos ambíguos" requires strong problem-solving skills, the ability to define scope, and comfort with uncertainty.

• Influencing Roadmap: Effectively influencing the squad's roadmap requires strong communication, data-backed arguments, and stakeholder management skills.

• Data Interpretation Complexity: Extracting actionable insights from complex user data and experiment results requires analytical rigor and critical thinking.

• Remote Collaboration Dynamics: Maintaining effective communication, collaboration, and team cohesion in a fully remote setting.

Learning & Development Opportunities:

• Growth Experimentation Mastery: Become an expert in various experimentation methodologies, A/B testing, and data analysis for growth optimization.

• Cross-Functional Acumen: Gain deep insights into product management, engineering workflows, and data analytics, broadening your overall product development understanding.

• Strategic Impact: Develop skills in strategic roadmap planning, business metric influence, and stakeholder management, preparing for leadership roles.

• Behavioral Design Expertise: Opportunity to delve deeper into behavioral economics and psychology to design more effective growth interventions.

• SaaS Product Evolution: Contribute to the evolution of SaaS products, understanding long-term customer value, retention loops, and monetization strategies.

📝 Enhancement Note: Identifying potential challenges helps candidates prepare for the realities of the role and demonstrate their problem-solving capabilities. Growth opportunities highlight the role's potential for career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a significant product experiment. What was the hypothesis, your role, the outcome, and what did you learn?" (Focus on articulating the process, data, and impact.)

• "How would you approach identifying growth opportunities for a SaaS onboarding flow? What metrics would you track, and what experiments would you propose?" (Demonstrate strategic thinking, data awareness, and hypothesis generation.)

Company & Culture Questions:

• "Based on our values (IH+IA, Protagonism, Responsible Results, etc.), how do you see yourself contributing to our team culture?" (Research the values and provide specific examples of how your work style aligns.)

• "How do you stay updated on the latest trends in Product Design and Growth?" (Highlight continuous learning and proactive skill development.)

Portfolio Presentation Strategy:

• Storytelling with Data: Structure your case studies as narratives, clearly defining the problem, your strategic approach, the execution (experiments), and the measurable results. Use visuals effectively.

• Focus on Impact: Quantify achievements wherever possible. If exact numbers are confidential, discuss the scale of impact (e.g., "significant improvement," "substantial reduction").

• Demonstrate Process Ownership: Walk through your end-to-end involvement, highlighting decision-making points and how you leveraged data and user insights.

• Highlight Growth Relevance: Explicitly connect your projects to growth objectives like conversion, activation, and retention. Mention any SaaS context.

• Be Ready for Deep Dives: Prepare to answer detailed questions about your design choices, the rationale behind your experiments, and how you interpreted the results.

📝 Enhancement Note: These questions and tips are designed to prepare candidates for the specific aspects of this role, including its growth focus, experimentation methodology, and company culture.

📌 Application Steps

To apply for this Product Designer Sênior - Growth position:

• Submit your comprehensive application via the provided link on Greenhouse.

• Tailor Your Resume: Highlight your experience with Product Design, Growth Design, A/B testing, hypothesis definition, user behavior analysis, and any SaaS product experience. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 strong case studies that best demonstrate your leadership in product experimentation, end-to-end design process, and quantifiable impact on business metrics (conversion, activation, retention). Ensure your portfolio clearly shows your data analysis and lean discovery capabilities.

• Prepare for the Mindsight Test: Understand that this test assesses your work style and cultural alignment with RD Station's values (IH+IA, Protagonism, Responsible Results, etc.).

• Research RD Station: Familiarize yourself with RD Station's products, mission, and company culture. Understand their position within the broader TOTVS ecosystem and their focus on empowering businesses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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