Product Designer Sênior - Growth | RD Station

📍 Job Overview

Job Title: Product Designer Sênior - Growth | RD Station Company: RD Station (via Jobgether) Location: Brazil Job Type: Full-time Category: Product Design / Growth Design / Revenue Operations (Growth Focus) Date Posted: May 20, 2026 Experience Level: Senior (5-10 years estimated) Remote Status: Remote OK (within Brazil)

🚀 Role Summary

• This senior-level role focuses on driving product growth through strategic design and experimentation within a SaaS environment.
• Responsibilities include leading the design and analysis of growth experiments (A/B tests, MVPs) to optimize user journeys and business metrics.
• Requires a strong understanding of user behavior, conversion funnels, and data-informed decision-making in product development.
• Key collaboration with multidisciplinary growth squads, product managers, engineers, and data analysts to influence roadmap and product strategy.

📝 Enhancement Note: While the title is "Product Designer," the emphasis on "Growth," "experimentation," "conversion," "activation," and "retention" strongly aligns this role with Revenue Operations and Sales Operations principles, particularly within a GTM context. The role bridges product design and business outcomes, a core tenet of growth operations.

📈 Primary Responsibilities

• Lead the design and execution of product experiments, including A/B tests, Minimum Viable Products (MVPs), fake doors, and Wizard of Oz approaches to test hypotheses.
• Translate business opportunities and product insights into testable hypotheses that directly impact user behavior and key product metrics like conversion, activation, and retention.
• Own the end-to-end design process for growth initiatives, encompassing discovery, ideation, prototyping, user validation, and comprehensive results analysis.
• Influence squad roadmaps by identifying and prioritizing growth initiatives with the highest potential impact on business objectives.
• Collaborate closely with product managers, engineers, and data teams within multidisciplinary growth squads to ensure alignment and successful experiment implementation.
• Maintain high standards of user experience consistency, usability, and overall quality within a fast-paced experimental product development environment.
• Leverage data analytics and user insights to continuously refine design decisions, iterate on experiments, and optimize outcomes.
• Contribute to the ongoing development and refinement of the organization's design systems and experimentation best practices.

📝 Enhancement Note: The responsibilities clearly indicate a focus on measurable outcomes and data-driven iteration, which are hallmarks of effective Revenue Operations and Sales Operations roles. The "Accountabilities" section from the original description has been integrated here to provide a more complete picture of the role's strategic contribution.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Psychology, or a related field is typically expected for senior roles, or equivalent practical experience.

Experience:

• Estimated 5-10 years of progressive experience in Product Design, Growth Design, or a closely related field with a strong emphasis on driving user acquisition, activation, and retention.
• Demonstrated experience working within SaaS product environments.

Required Skills:

• Solid experience in Product Design or Growth Design roles, with a portfolio showcasing growth-focused projects.
• Hands-on experience with experimentation frameworks, including hypothesis definition, A/B testing methodologies, and metric tracking.
• Strong understanding of user behavior patterns, conversion funnels, and the application of product analytics.
• Proficiency in discovery methodologies and continuous product validation, with experience in Lean UX principles.
• Ability to effectively use data to inform design decisions and rigorously measure the impact of design interventions.
• Excellent communication and influencing skills, with the ability to effectively collaborate with and persuade cross-functional teams and stakeholders.
• Proficiency in prototyping tools and techniques to quickly visualize and test design concepts.

Preferred Skills:

• Experience working in SaaS products or growth-focused environments.
• Familiarity with strategies for onboarding optimization, monetization, or conversion optimization.
• Knowledge of behavioral design principles and their application to drive user engagement and conversion.
• Experience utilizing analytics tools such as Google Analytics, Amplitude, or Mixpanel.

📝 Enhancement Note: The emphasis on experimentation, data analysis, and outcome-driven design are critical for operations professionals. The "preferred skills" like analytics tools and conversion optimization are direct links to revenue and sales operations functions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is essential, demonstrating a track record of designing and implementing successful growth experiments.
• Showcase case studies that clearly outline the problem, the hypothesis, the design solution, the experimentation process (e.g., A/B test setup), and the measurable impact on key business metrics (conversion, activation, retention).
• Include examples of how data and user research were integrated into the design and validation process.
• Demonstrate the ability to work end-to-end, from initial concept and prototyping to analysis and iteration.

Process Documentation:

• Candidates should be prepared to discuss their approach to designing and managing experimentation workflows, from hypothesis generation to post-experiment analysis.
• Highlight experience in documenting experimentation processes, including defining success metrics, setting up test parameters, and analyzing results for actionable insights.
• Showcase familiarity with iterative design processes and how to document learnings to inform future product development and growth strategies.

📝 Enhancement Note: For operations roles, a portfolio is often about demonstrating process optimization and impact. This role's portfolio requirements are framed around experimentation, which is a key operational lever for growth.

💵 Compensation & Benefits

Salary Range: As this role is based in Brazil and the exact salary is not provided, a senior-level Product Designer role focused on growth in a SaaS company in Brazil would typically range from R$ 10,000 to R$ 20,000+ per month, depending on experience, specific location within Brazil, and the company's compensation philosophy. The provided estimate is based on general market data for senior design roles in tech companies in Brazil and the emphasis on growth and impact.

Benefits:

• Comprehensive health, dental, and life insurance coverage.
• Flexible work model, offering remote or hybrid options to support work-life balance.
• Robust wellbeing programs covering emotional, physical, financial, occupational, and social health aspects.
• Access to continuous learning and development programs, fostering professional growth.
• Opportunities for career advancement and structured career progression support.
• Generous paid time off to ensure work-life balance and prevent burnout.
• A collaborative and inclusive work environment that prioritizes experimentation, innovation, and continuous improvement.
• A supportive company culture that values employee autonomy, ownership of work, and a commitment to ongoing evolution.

Working Hours: While not explicitly stated, a standard full-time engagement is implied, typically around 40 hours per week. The flexible work model suggests potential for adaptable scheduling within operational needs.

📝 Enhancement Note: The salary estimation is based on typical senior designer compensation in the Brazilian tech market. The benefits are directly pulled from the job description and highlighted for their relevance to employee well-being and professional development, which are important factors for retention in operations roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software as a Service (SaaS), specifically focused on marketing and sales technology (RD Station is a well-known Brazilian CRM and marketing automation platform). This industry demands continuous innovation, data-driven strategies, and a strong focus on customer success and growth. Company Size: RD Station is a significant player in the Brazilian SaaS market, part of the larger TOTVS ecosystem. This implies a mid-to-large-sized organization with established processes but still retaining a dynamic, growth-oriented culture. Founded: RD Station was founded in 2011. Its growth trajectory has been substantial, evolving from a single product to a comprehensive platform.

Team Structure:

• The role is part of a "multidisciplinary growth squad," suggesting small, agile teams composed of individuals from Product Management, Engineering, Data Analysis, and Design.
• The Senior Product Designer will likely report into a Design Lead or Head of Product, with direct collaboration and influence within their assigned growth squad.
• Cross-functional collaboration is a cornerstone, with designers working closely with PMs on strategy, engineers on implementation, and data analysts on measurement.

Methodology:

• The organization heavily emphasizes an experimentation-driven approach, utilizing A/B testing and other methods to validate hypotheses and drive product improvements.
• Data analysis and user insights are central to decision-making, informing product roadmaps and design iterations.
• Workflow optimization is implicit in the growth squad structure and the focus on efficient experimentation cycles.

Company Website: [RD Station Website - While not explicitly provided, a search would yield RD Station's official site.]

📝 Enhancement Note: The context of RD Station as a leading SaaS company in Brazil is crucial. This implies a mature product organization with a strong focus on growth, data, and experimentation, directly aligning with the core tenets of revenue and sales operations.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role with a specialized focus on Growth. In an operations context, this translates to a strategic individual contributor role focused on driving measurable business outcomes through product-led growth initiatives. It requires not just design craft but also a strong analytical and business acumen.

Reporting Structure: The role is embedded within a growth squad, working closely with Product Managers, Engineers, and Data Analysts. The Senior Designer likely reports to a Design Lead or Head of Product, providing them with guidance and performance feedback, while operating with significant autonomy within their squad.

Operations Impact: The primary impact of this role is on driving key business metrics crucial for revenue growth: conversion rates (acquiring new users/customers), activation rates (users engaging with core product value), and retention rates (keeping users engaged and subscribed). This directly influences the company's revenue generation and customer lifetime value.

Growth Opportunities:

• Specialization: Deepen expertise in growth design methodologies, experimentation strategies, and behavioral economics within the SaaS product space.
• Leadership: Potential to move into a Lead Product Designer role, mentoring junior designers, or transitioning into a Product Management role focused on growth.
• Skill Development: Opportunities to gain advanced proficiency in product analytics tools, data visualization, and cross-functional leadership through continuous learning programs and hands-on experience.

📝 Enhancement Note: This analysis frames the "Product Designer" role through an operations lens, highlighting its direct contribution to revenue metrics and the potential for career progression within operations-adjacent functions.

🌐 Work Environment

Office Type: The job description mentions a "flexible work model with remote or hybrid options." This suggests that while there might be physical office spaces in Brazil, the company fully supports remote work arrangements for this position.

Office Location(s): The role is based in Brazil, implying that candidates should be located within Brazil to facilitate potential hybrid work or team cohesion. Specific office locations are not detailed but are likely in major business hubs where RD Station operates.

Workspace Context:

• The environment is described as "highly collaborative, experimentation-driven, and centered on measurable impact," fostering an atmosphere where design is intertwined with business objectives.
• Access to relevant operations tools and technology, including analytics platforms and design software, will be provided to support experimentation and design workflows.
• Opportunities for frequent interaction with growth squads, product leadership, and other design professionals to foster knowledge sharing and continuous improvement.

Work Schedule: A standard full-time schedule (approximately 40 hours per week) is expected, with the "flexible work model" offering potential for adaptable daily hours, provided operational needs and team collaboration are met. This flexibility is beneficial for deep work sessions required for data analysis and design iteration.

📝 Enhancement Note: The emphasis on flexibility and a collaborative, data-driven environment is typical for modern tech companies, particularly those with a strong operational focus on growth.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely includes a review of your resume and portfolio by Jobgether's AI and then by the hiring company's recruitment team. Prepare a concise resume highlighting operations-relevant experience and a portfolio that clearly demonstrates growth impact.
• Design Challenge/Case Study: Expect a practical exercise focused on a growth problem. This could involve analyzing a hypothetical scenario, defining hypotheses, sketching solutions, and outlining an experimentation plan. Be ready to present your process and rationale.
• Team Interviews: Interviews with members of the growth squad (Product Manager, Engineers, Data Analysts) and design leadership. Focus on your collaboration style, problem-solving approach, and ability to work with data.
• Final Interview: Likely with senior leadership to assess cultural fit, strategic thinking, and overall alignment with RD Station's growth objectives.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the business goals, the actions taken, and the quantifiable results (e.g., "+15% conversion rate," "-10% churn," "2x activation").
• Showcase Process: Detail your thought process, including how you identified opportunities, formulated hypotheses, conducted research, designed solutions, and iterated based on data.
• Highlight Experimentation: Specifically showcase projects involving A/B testing, user segmentation, funnel optimization, and data analysis.
• Tailor to Growth: Emphasize how your design work directly contributed to business growth metrics.
• Be Concise: Present your strongest 2-3 growth-focused projects that best align with the job description.

Challenge Preparation:

• Familiarize yourself with common growth loops, conversion rate optimization (CRO) strategies, and A/B testing frameworks.
• Practice articulating your design decisions and their link to business outcomes.
• Be prepared to discuss how you would approach ambiguous problems and use data to guide your decisions.
• Understand RD Station's product and target audience to tailor your responses.

📝 Enhancement Note: The application process advice is tailored to highlight how a candidate can best position themselves for a role that bridges design and operations by demonstrating quantifiable results and a data-driven methodology.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop), InVision, Axure RP (or similar tools for wireframing and interactive prototyping).
• Experimentation Platforms: Familiarity with tools for setting up and managing A/B tests and multivariate tests (e.g., Optimizely, VWO, Google Optimize, or in-house solutions).
• Collaboration: Slack, Jira, Confluence, Miro (for ideation and workshops).

Analytics & Reporting:

• Web/Product Analytics: Google Analytics, Amplitude, Mixpanel, Hotjar, Pendo (essential for understanding user behavior, tracking funnels, and measuring experiment performance).
• Data Visualization: Tableau, Power BI, Looker Studio (or similar for creating dashboards and communicating insights).

CRM & Automation:

• While not a direct tool requirement for the designer, understanding the CRM (likely RD Station's own platform) and marketing automation tools is beneficial for context.

📝 Enhancement Note: The technology stack emphasizes tools critical for operations roles, particularly in data analysis, experimentation, and workflow management, underscoring the data-driven nature of this growth design position.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A core value, expecting all decisions, especially design choices, to be informed by data and experimentation results.
• Customer-Centricity: A deep understanding of user needs and behaviors to drive product improvements that deliver value and foster loyalty.
• Experimentation & Innovation: A culture that encourages testing new ideas, learning from failures, and continuously iterating to find optimal solutions.
• Collaboration & Ownership: Valuing teamwork within squads and empowering individuals to take ownership of their projects and drive them to successful completion.
• Efficiency & Impact: A focus on optimizing processes and design efforts to achieve maximum impact on key business metrics.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative environment where designers work seamlessly with product managers, engineers, and data analysts to achieve shared growth objectives.
• Feedback-Driven: An open culture for giving and receiving constructive feedback on designs, experiments, and processes to foster continuous improvement.
• Agile & Iterative: Workflows are likely managed in agile sprints, with regular check-ins and a focus on rapid iteration based on learnings.

📝 Enhancement Note: The cultural values described directly mirror those found in high-performing revenue operations and sales operations teams, emphasizing data, impact, collaboration, and continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Craft with Growth Metrics: Navigating the need for high-quality user experience while prioritizing rapid experimentation and measurable business outcomes.
• Ambiguity and Pace: Thriving in a fast-paced environment where hypotheses may not always be validated, requiring resilience and adaptability.
• Data Interpretation: Effectively translating complex data sets and user behavior patterns into actionable design insights and hypotheses.
• Cross-functional Alignment: Ensuring consistent understanding and buy-in from diverse teams on growth strategies and experimental approaches.

Learning & Development Opportunities:

• Growth Specialization: Becoming an expert in growth design frameworks, user psychology for conversion, and advanced experimentation techniques.
• Data Fluency: Enhancing skills in product analytics, data storytelling, and leveraging data for strategic decision-making.
• Cross-Functional Acumen: Deepening understanding of product management, engineering processes, and business strategy to foster more effective collaboration.
• Industry Exposure: Potential opportunities to attend relevant industry conferences or webinars focused on growth, SaaS, and product design.

📝 Enhancement Note: Identifying challenges and growth opportunities through an operations lens helps candidates understand the strategic demands and development potential of the role.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used experimentation to significantly improve a key product metric. What was your process, and what were the results?" (Focus on hypothesis, execution, data analysis, and impact.)
• "How do you balance user needs with business objectives in a growth-focused role?" (Highlight your approach to finding win-win solutions and using data to justify decisions.)
• "Walk us through your process for designing and validating a new feature or optimization for a SaaS product." (Emphasize discovery, ideation, prototyping, user testing, and data analysis.)

Company & Culture Questions:

• "What do you know about RD Station and our target audience?" (Research their products, market position, and recent news.)
• "How do you see yourself contributing to a culture of experimentation?" (Discuss your proactive approach to testing, learning, and sharing insights.)
• "Describe your experience working within cross-functional teams. What makes a growth squad successful?" (Focus on communication, collaboration, shared goals, and data-driven alignment.)

Portfolio Presentation Strategy:

• Storytelling: Frame each case study as a narrative: the challenge, your role, the solution, the experiment, the outcome, and key learnings.
• Quantify Everything: Use numbers and metrics to demonstrate the impact of your work. If exact numbers aren't available, use approximations and explain your reasoning.
• Focus on Process: Explain how you arrived at your solutions, emphasizing your use of data, research, and experimentation.
• Be Prepared for Deep Dives: Expect questions about specific design choices, the data you analyzed, and how you handled unexpected results.

📝 Enhancement Note: Interview preparation advice is geared towards highlighting the candidate's operational thinking, data-driven approach, and impact on business metrics, which are key for success in this role.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided Jobgether link.
• Portfolio Customization: Curate your portfolio to prominently feature 2-3 of your strongest growth-focused projects that demonstrate A/B testing, conversion optimization, or user activation/retention improvements. Clearly quantify the impact of each project.
• Resume Optimization: Tailor your resume to include keywords from the job description such as "Growth Design," "SaaS," "A/B Testing," "Product Analytics," "Conversion Funnels," and "Experimentation." Highlight achievements with quantifiable results.
• Interview Preparation: Practice articulating your design process, your approach to data-informed decision-making, and how you contribute to business growth. Prepare to discuss specific examples from your portfolio and potential case study responses.
• Company Research: Understand RD Station's product suite, market position, and commitment to growth and experimentation. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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