PRODUCT DESIGNER PLENO - SUPPLY & LOGISTICS PRODUCTS

📍 Job Overview

Job Title: PRODUCT DESIGNER PLENO - SUPPLY & LOGISTICS PRODUCTS

Company: iFood

Location: Osasco, São Paulo, Brazil

Job Type: Full-time

Category: Product Design / UX/UI Design

Date Posted: 2026-08-07

Experience Level: Mid-level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive end-to-end discovery processes to identify and validate critical problems and opportunities specifically for delivery personnel within the supply and logistics ecosystem.

• Design and iterate on mobile user experiences that aim to maximize earning potential and explore new revenue models for iFood's delivery partners.

• Utilize cutting-edge Artificial Intelligence (AI) tools, including Claude, Figma Make, and Gemini, to accelerate design discovery, prototyping, and validation cycles.

• Foster a collaborative environment by actively participating in squad routines (dailies, refinements, retrospectives) and working closely with Product, Engineering, Business, and Design teams to ensure strategic alignment.

• Champion user-centric design principles, focusing on iterative testing and continuous validation of proposed solutions to ensure product-market fit and user satisfaction.

📝 Enhancement Note: This role is specifically focused on the supply and logistics arm of iFood, with a clear emphasis on enhancing the experience and earning potential of delivery personnel through mobile product design. The integration of AI tools is a significant aspect, suggesting a forward-thinking design process.

📈 Primary Responsibilities

• Lead comprehensive user research initiatives, including in-depth discovery, user interviews, and rapid validation, to deeply understand the challenges and needs of delivery personnel.

• Develop intuitive and efficient mobile interface designs that directly address identified problems and unlock new opportunities for delivery partners.

• Create high-fidelity prototypes with a strong emphasis on iterative testing and continuous feedback loops to refine user flows and feature sets.

• Actively contribute to agile ceremonies and team rituals, ensuring seamless integration of design efforts within the broader product development lifecycle.

• Collaborate effectively with cross-functional teams, including product managers, engineers, and business stakeholders, to translate business objectives into user-centered design solutions.

• Leverage AI-powered design tools to expedite the creation of design concepts, mockups, and user journey maps, enhancing overall design velocity.

• Analyze product and business metrics to inform design decisions and measure the impact of implemented solutions on key performance indicators.

📝 Enhancement Note: The responsibilities highlight a strong focus on the "discovery" phase of product development, emphasizing research and validation before solutioning. The explicit mention of AI tools suggests an expectation for candidates to be adept at leveraging these technologies to improve efficiency and effectiveness in the design process.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Design, Human-Computer Interaction (HCI), Computer Science, or a related field is highly beneficial. Equivalent practical experience will also be considered.

Experience:

• Proven track record of 2-5 years in mobile product design, with a portfolio showcasing impactful contributions to digital products.

• Demonstrated experience in conducting user research, including qualitative and quantitative methods, to drive product strategy.

• Hands-on experience with iterative prototyping and user testing to validate design concepts and user flows. Required Skills:

• Product Design: Expertise in the end-to-end product design lifecycle, from conceptualization to implementation.

• Mobile Design: Deep understanding of mobile-first design principles, platform conventions (iOS/Android), and responsive design techniques.

• User Research: Proficiency in conducting user interviews, surveys, ethnographic studies, and usability testing to gather actionable insights.

• Prototyping: Advanced skills in creating interactive prototypes using tools like Figma, enabling rapid iteration and stakeholder buy-in.

• User Testing: Experience in planning, executing, and analyzing user testing sessions to identify design flaws and areas for improvement.

• Discovery: Strong ability to lead and contribute to product discovery initiatives, identifying unmet user needs and market opportunities.

• Figma: Mastery of Figma for UI design, prototyping, and collaboration.

• Artificial Intelligence (AI) Tools: Comfort and practical experience using AI tools (e.g., Claude, Figma Make, Gemini) to augment the design process.

• Agile Methodology: Familiarity with Agile development frameworks (Scrum, Kanban) and experience working within cross-functional agile teams.

• Communication: Excellent verbal and written communication skills, with the ability to articulate design decisions clearly and persuasively to diverse audiences.

• Problem Solving: Aptitude for breaking down complex problems into manageable components and developing creative, viable solutions.

Preferred Skills:

• Experience in environments with strong cross-functional collaboration and transversal engagement.

• Familiarity with a broader range of design and prototyping tools beyond Figma, as well as user research recruitment tools.

• A keen interest in understanding business drivers, product metrics, and their impact on decision-making.

• Willingness to participate in in-person events to foster team cohesion and professional relationships.

📝 Enhancement Note: The emphasis on AI tools and "discovery" processes suggests that candidates with experience in generative design, AI-assisted ideation, or rapid problem validation will be highly valued. The "Pleno" level (Mid-level) indicates a need for independent contribution and problem-solving capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 detailed case studies that clearly articulate your role in the product design process for mobile applications.

• Each case study should demonstrate your ability to conduct thorough user research, identify key user problems, and design effective solutions.

• Highlight your experience with iterative prototyping and user testing, including examples of how feedback influenced design decisions.

• Clearly present the impact of your designs, ideally supported by data or metrics, demonstrating how your work contributed to business or user goals.

• Include examples of your proficiency with design tools, especially Figma, and any experience integrating AI tools into your workflow. Process Documentation:

• Demonstrate your understanding of the "discovery" process, outlining how you typically validate problems and opportunities before moving to solutioning.

• Provide examples of your approach to iterative design, including how you incorporate feedback and conduct rapid validation cycles.

• Illustrate your collaboration process with engineering, product, and business teams, showing how you ensure alignment and successful implementation.

• Showcase your experience in analyzing product and business metrics to inform design iterations and measure success.

📝 Enhancement Note: For a "Pleno" level Product Designer, the portfolio should not just show finished products but also the process behind them. The emphasis on discovery, AI tools, and metrics indicates a need for a portfolio that details problem validation, iterative cycles, and measurable outcomes.

💵 Compensation & Benefits

Salary Range: Given the "Pleno" experience level (2-5 years) and the location in Osasco, São Paulo, Brazil, a competitive salary range for a Product Designer with these skills would typically fall between R$ 8,000 to R$ 13,000 per month. This estimate is based on market research for similar roles in the São Paulo metropolitan area, considering the tech industry and the specific responsibilities.

Benefits:

• Health Insurance: Comprehensive medical, dental, and vision coverage.

• Meal/Food Vouchers: Assistance for daily meals and groceries (Vale Refeição/Alimentação).

• Life Insurance: Financial protection for employees and their families.

• Transportation Assistance: Support for commuting to the office.

• Professional Development: Opportunities for training, workshops, and conferences to enhance design skills and stay updated on industry trends.

• Performance Bonuses: Potential for bonuses based on individual and company performance.

• Employee Discounts: Access to iFood services and partner offers.

• Flexible Work Options: While this role is on-site, there may be occasional flexibility for remote work or hybrid arrangements depending on team needs and company policy.

Working Hours: The standard working hours are typically 40 hours per week, aligning with full-time employment. While the role is on-site, there may be an expectation for some flexibility to accommodate project deadlines or team collaborations, especially during critical sprints.

📝 Enhancement Note: The salary range is an estimation based on publicly available data for Product Designers in Brazil's tech sector, particularly in major hubs like São Paulo. It's crucial for candidates to understand that actual compensation will depend on their specific experience, the company's internal compensation bands, and negotiation. The benefits are typical for a large tech company like iFood.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, E-commerce, Food Delivery, Logistics, Fintech. iFood operates within a dynamic and highly competitive digital marketplace, leveraging technology to connect consumers, restaurants, and delivery partners. This context means a strong emphasis on innovation, data-driven decision-making, and rapid iteration to stay ahead.

Company Size: iFood is a large, well-established technology company, recognized as a leader in Latin America. This scale implies a structured environment with established processes, but also opportunities for significant impact due to the sheer volume of users and operations.

Founded: iFood was founded in 2011. Its rapid growth and expansion into various services (food, market, pharmacy, pet, fintech) demonstrate a culture of ambition, continuous development, and a willingness to explore new business verticals. This history suggests a company that values agility and forward-thinking strategies.

Team Structure:

• Product Design Team: Likely composed of various specialists (UX/UI Designers, Researchers, Content Designers) working in squads. The "Pleno" level suggests a team where mid-level designers collaborate with senior designers and product managers.

• Squads: Product development at iFood is organized into agile squads, each typically comprising Product Managers, Engineers (Frontend, Backend, Mobile), QA, and Designers. This cross-functional structure promotes close collaboration and shared ownership.

• Reporting Structure: Designers often report to a Design Lead or Head of Design, while also being embedded within specific product squads reporting to a Product Manager for day-to-day priorities.

Methodology:

• Agile & Lean: iFood heavily relies on Agile methodologies (Scrum, Kanban) for product development, emphasizing iterative cycles, flexibility, and continuous improvement. Lean principles are likely applied to minimize waste and maximize value.

• Data-Driven Design: Decisions are informed by a strong emphasis on data analytics, A/B testing, and user behavior metrics to validate hypotheses and measure the success of product initiatives.

• User-Centricity: A core tenet is understanding and prioritizing the user experience, with a focus on discovery, research, and validation to ensure products meet user needs effectively.

Company Website: https://www.ifood.com.br/

📝 Enhancement Note: iFood's position as a market leader in Latin America means it operates at a significant scale, requiring robust processes and a high degree of efficiency. The company's expansion into diverse verticals suggests a culture of innovation and adaptability. The focus on "delivery personnel" for this specific role indicates a strategic effort to optimize a critical segment of their operational ecosystem.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Pleno," which translates to a mid-level position. A "Pleno" Product Designer is expected to work with a degree of autonomy, capable of taking ownership of specific product areas or features. They are expected to contribute significantly to the design process, mentor junior designers, and collaborate effectively with cross-functional teams. The focus on supply and logistics products suggests a specialization within the broader product design function.

Reporting Structure: The Product Designer will likely report to a Design Lead or Manager within the Product Design department. On a day-to-day basis, they will work closely with a Product Manager and an Engineering team within a dedicated squad for the Supply & Logistics products. This structure allows for both departmental guidance and project-specific focus.

Operations Impact: As a Product Designer focused on Supply & Logistics, your work will have a direct and tangible impact on the efficiency, earning potential, and overall experience of iFood's delivery partners. Optimizing these experiences can lead to increased driver satisfaction, retention, and ultimately, improved service delivery for millions of customers. This role bridges user experience design with operational efficiency, directly contributing to iFood's core business objectives.

Growth Opportunities:

• Specialization: Deepen expertise in supply chain logistics, delivery operations, and fintech integrations for delivery partners.

• Leadership: Progress to a Senior Product Designer role, taking on more complex projects, mentoring junior designers, and contributing to design strategy.

• Cross-Functional Mobility: Opportunities to move into Product Management, UX Research leadership, or even specialized roles within AI-driven design.

• Skill Development: Continuous learning through internal workshops, external training, access to design conferences, and exposure to cutting-edge AI design tools.

• Impactful Projects: Contribute to large-scale initiatives that shape the future of delivery logistics in Latin America.

📝 Enhancement Note: The "Pleno" level signifies a transition from execution to strategic contribution. Candidates should be prepared to demonstrate not just design skills but also an understanding of business impact and the ability to operate with increasing independence. The growth opportunities highlight a clear career path within iFood's design organization.

🌐 Work Environment

Office Type: iFood operates with a hybrid work model, with a significant emphasis on on-site collaboration for specific team activities and strategic planning. The Osasco office is likely a modern, well-equipped tech hub designed to foster innovation and collaboration.

Office Location(s): The primary office location for this role is Osasco, São Paulo, Brazil. Osasco is a major business center within the São Paulo metropolitan area, offering good accessibility via public transportation and major roadways.

Workspace Context:

• Collaborative Spaces: The office is expected to feature a variety of collaborative areas, meeting rooms equipped with technology for hybrid work, and open spaces designed to encourage spontaneous interaction among team members.

• Tools and Technology: Access to high-performance workstations, reliable internet, and the latest design software (Figma, AI tools) will be provided.

• Team Interaction: Daily interactions will occur within the agile squad, with regular opportunities to connect with the broader design community at iFood through internal events, workshops, and knowledge-sharing sessions. The on-site component is crucial for building strong working relationships and fostering a cohesive team dynamic.

Work Schedule: The role is based on a standard 40-hour work week. While the emphasis is on on-site presence, iFood generally supports a culture that values work-life balance, with potential for some flexibility on start/end times where feasible, provided project deliverables are met and team collaboration is maintained.

📝 Enhancement Note: The "On-site" classification for this role, despite iFood potentially having hybrid policies, suggests a strong preference for this position to be based in the office. This is likely due to the nature of hands-on collaboration required for product discovery and iterative design within a fast-paced logistics environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will review your application, focusing on your resume and portfolio to assess experience alignment with the role's requirements, particularly mobile product design, discovery, and AI tool usage.

• Hiring Manager Interview: A discussion with the hiring manager (likely a Design Lead or Senior Product Manager) to delve deeper into your experience, design philosophy, problem-solving approach, and cultural fit. Be prepared to discuss your portfolio in detail.

• Portfolio Presentation/Case Study: You will likely be asked to present one or two detailed case studies from your portfolio. This is a critical step where you'll walk through your process, from problem definition to solution and impact, highlighting your role and decision-making.

• Cross-functional Interview: An interview with members of the product squad (e.g., a Product Manager, an Engineer, or another Designer) to assess your collaboration skills, technical understanding, and ability to work within an agile team.

• Final Interview/Offer: A final conversation, possibly with a senior leader, to discuss career aspirations and finalize the offer.

Portfolio Review Tips:

• Focus on Process: Clearly articulate the problem you were solving, your research methodology, and the rationale behind your design decisions. Don't just show pretty screens.

• Highlight Impact: Quantify the results of your work whenever possible. Use metrics related to user engagement, task completion, conversion rates, or operational efficiency.

• Showcase Discovery & Iteration: Emphasize your experience with user research, validation, and how feedback led to design improvements. Include examples of your work with AI tools if applicable.

• Tailor to the Role: Ensure your case studies demonstrate experience relevant to mobile products, logistics, or complex operational systems. Highlight your collaboration skills.

• Be Concise and Clear: Present your work in a structured, easy-to-follow manner. Use visuals effectively but avoid overwhelming detail.

Challenge Preparation:

• Design Thinking: Be ready to discuss your approach to user-centered design and problem-solving.

• AI Integration: Prepare to talk about how you envision or have used AI tools in your design workflow to enhance efficiency or creativity.

• Logistics/Supply Chain Context: If possible, demonstrate an understanding of the challenges and opportunities within the delivery and logistics industry.

• Collaboration Scenarios: Think about how you handle disagreements within a team or how you communicate complex design ideas to non-designers.

📝 Enhancement Note: The interview process is designed to assess not only design skills but also critical thinking, collaboration, and the ability to leverage new technologies. The portfolio presentation is a key component, so candidates should meticulously prepare their case studies to showcase their end-to-end design process and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design and prototyping tool for UI design, wireframing, and interactive mockups. Proficiency is essential.

• Figma Make: Likely used for AI-assisted design workflows, generating components, or automating repetitive tasks within Figma.

• Claude / Gemini: AI assistants for research synthesis, content generation, ideation, and potentially code generation for design system components.

• User Research Platforms: Tools for conducting user interviews, surveys, and usability testing (e.g., UserTesting.com, Maze, Lookback, SurveyMonkey).

• Prototyping Tools: While Figma is primary, familiarity with other prototyping tools might be beneficial.

Analytics & Reporting:

• Data Visualization Tools: Experience with tools like Tableau, Power BI, or internal dashboards to understand user behavior and product performance metrics.

• Analytics Platforms: Familiarity with platforms like Google Analytics, Mixpanel, Amplitude, or similar for tracking user interactions and conversion funnels.

• A/B Testing Tools: Understanding of how to use A/B testing frameworks to validate design hypotheses and optimize user flows.

CRM & Automation:

• While not a direct CRM role, understanding how design impacts user journeys within CRM or customer data platforms can be beneficial.

• Familiarity with project management tools like Jira, Asana, or Trello for managing design tasks within agile sprints.

📝 Enhancement Note: The explicit mention of AI tools like Claude, Figma Make, and Gemini indicates a strong emphasis on leveraging AI to enhance the design process. Candidates should be prepared to discuss their experience and ideas for using these tools in a product design context. A solid understanding of data analysis and its application to design decisions is also crucial.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and prioritizing the needs and experiences of users, particularly delivery personnel.

• Innovation: Encouraging new ideas, embracing new technologies (like AI), and continuously seeking better ways to solve problems.

• Collaboration: Working effectively in cross-functional teams, valuing diverse perspectives, and fostering open communication.

• Data-Driven Decision Making: Relying on data and metrics to inform design choices, validate hypotheses, and measure impact.

• Agility and Adaptability: Being able to respond quickly to changing market conditions, user feedback, and business priorities.

• Ownership and Accountability: Taking responsibility for design outcomes and driving projects to successful completion.

Collaboration Style:

• Cross-Functional Integration: Seamlessly working with Product Managers, Engineers, Data Analysts, and Business Stakeholders to achieve shared goals.

• Constructive Feedback: A culture that encourages giving and receiving feedback openly and constructively to improve designs and processes.

• Knowledge Sharing: Actively participating in design critiques, internal workshops, and sharing best practices to elevate the entire design team.

• Experimentation: A willingness to experiment with new design approaches and technologies, fostering a culture of learning and continuous improvement.

📝 Enhancement Note: iFood's culture likely reflects its position as a leading tech company in a fast-paced market. Expect a blend of structured processes common in large organizations and the agility required to innovate and adapt rapidly. The emphasis on user-centricity and data-driven decisions aligns with best practices in product design.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating the needs of delivery personnel and the business objectives of iFood into a cohesive and optimized product experience.

• Complexity of Logistics: Navigating the intricate operational complexities of supply chain and logistics to design intuitive and efficient mobile solutions.

• Rapidly Evolving AI Landscape: Staying abreast of the latest advancements in AI and integrating new tools and techniques effectively into the design workflow.

• Cross-Functional Alignment: Ensuring consistent understanding and buy-in across diverse teams (Product, Engineering, Business, Operations) on design decisions and priorities.

• Data Interpretation: Synthesizing complex data sets to derive actionable insights that genuinely improve the user experience and business outcomes.

Learning & Development Opportunities:

• AI in Design: Hands-on experience and training in utilizing advanced AI tools for design discovery, prototyping, and optimization.

• Supply Chain & Logistics Domain: Deep dive into the specifics of the delivery and logistics industry, understanding its unique challenges and opportunities.

• Product Strategy: Opportunities to contribute more broadly to product strategy discussions and roadmap planning.

• Mentorship: Access to senior designers and product leaders for guidance and career development.

• Industry Exposure: Participation in design conferences, webinars, and internal knowledge-sharing sessions to stay at the forefront of design trends.

📝 Enhancement Note: The role presents a unique opportunity to blend core product design skills with an understanding of operational logistics and emerging AI technologies. The challenges are significant but offer substantial learning and growth potential for ambitious designers.

💡 Interview Preparation

Strategy Questions:

• Discovery & Validation: "Describe a time you used discovery methods to identify a user problem. How did you validate it, and what was the outcome?"

• AI in Design: "How do you see AI tools like Claude or Gemini impacting the product design process? Can you give an example of how you've used AI to accelerate your workflow?"

• Mobile Design Best Practices: "What are the key considerations when designing for delivery personnel on mobile devices, especially concerning their work environment and potential distractions?"

• Data-Informed Design: "Tell me about a time you used data and metrics to inform a design decision or iterate on a product. What metrics did you track, and what were the results?"

• Collaboration & Conflict Resolution: "Describe a situation where you had to collaborate with engineers or product managers who had differing opinions on a design. How did you resolve it?"

Company & Culture Questions:

• iFood's Mission: "What excites you about iFood's mission, particularly in the supply and logistics space?"

• User Empathy: "How do you ensure you're designing with empathy for users who might have limited access to technology or be in challenging work environments, like delivery personnel?"

• Team Dynamics: "What makes a high-performing product design team, in your opinion?"

• Adaptability: "How do you adapt your design process when faced with tight deadlines or changing project requirements?"

Portfolio Presentation Strategy:

• Storytelling: Structure your case studies as narratives. Start with the problem, explain your journey (research, ideation, iteration), and conclude with the solution and its impact.

• Focus on "Why": Clearly articulate the rationale behind your design choices at each stage. Why did you choose this research method? Why this solution?

• Showcase Process Artifacts: Include examples of your research findings, user journey maps, wireframes, prototypes, and testing results to illustrate your process.

• Quantify Impact: Whenever possible, present metrics that demonstrate the success of your designs (e.g., increased task completion, reduced error rates, improved user satisfaction scores).

• AI Integration: If you used AI tools, explain how they helped you and what value they added to your design process.

• Conciseness: Be mindful of time. Focus on the most critical aspects of each case study, and be prepared to answer questions that delve into more detail.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of the product design lifecycle, particularly the discovery and validation phases. Candidates should be ready to articulate their experience with AI tools and how they apply data to their design decisions. Preparing specific examples for behavioral questions is crucial.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the iFood Careers portal on Greenhouse.

• Portfolio Customization: Tailor your resume and portfolio to highlight experience in mobile product design, user research, discovery processes, and any relevant work in logistics, supply chain, or fintech. Ensure your portfolio clearly showcases your best case studies, emphasizing your process and impact.

• Resume Optimization: Integrate keywords from the job description such as "Product Design," "Mobile Design," "User Research," "Discovery," "Figma," and "AI Tools." Quantify your achievements with specific metrics where possible.

• Interview Preparation: Practice articulating your design process and case studies. Be ready to discuss your experience with AI tools, your approach to user empathy for delivery personnel, and how you collaborate within agile teams. Research iFood's products and its position in the market.

• Company Research: Familiarize yourself with iFood's mission, values, and recent product launches, particularly those related to logistics or delivery operations. Understand their business model and target users.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.