PRODUCT DESIGNER MID.

📍 Job Overview

Job Title: Product Designer Mid.

Company: Alicorp S.A.A.

Location: Lima, Lima, Peru

Job Type: Full-Time

Category: Product Design / UX/UI

Date Posted: April 15, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and execute end-to-end digital product experiences, focusing on user-centered solutions aligned with business objectives.

• Collaborate with cross-functional teams, including product, technology, and business stakeholders, to define, ideate, and deliver innovative digital products.

• Apply user research, prototyping, and validation methodologies to ensure high usability, consistency, and quality in user interfaces and flows.

• Drive the definition and tracking of Key Performance Indicators (KPIs) for product features, linking user behavior to business impact and iterating based on data and feedback.

📝 Enhancement Note: While the role is listed as "Product Designer Mid.", the responsibilities and required skills suggest a strong emphasis on UX/UI design with a growing need for data-driven product strategy and AI integration. This role bridges traditional product design with emerging technologies and performance analysis.

📈 Primary Responsibilities

• Design digital solutions, including AI-driven features and experimentation initiatives, that directly support defined product objectives and business goals.

• Actively participate in the definition and prioritization of product functionalities in collaboration with Project Leads and other key stakeholders.

• Execute comprehensive, end-to-end design processes for specific features, encompassing user research, ideation workshops, interactive prototyping, and user validation sessions.

• Work closely with technology teams to ensure the accurate and efficient implementation of designed solutions, maintaining design integrity and functionality.

• Implement and leverage user-centered design methodologies, including usability testing, user interviews, and data analysis, to inform design decisions.

• Iterate on existing product solutions based on performance metrics, user feedback, and strategic team guidelines to continuously enhance user experience and product value.

• Contribute to the development, maintenance, and evolution of the company's design system and established design standards.

• Define, implement, and monitor success metrics (KPIs) for key product functionalities, establishing clear links between user behavior and tangible business outcomes.

📝 Enhancement Note: The responsibilities highlight a proactive approach to product development, requiring the designer to not only create but also to strategically measure and iterate on features. The inclusion of AI and experimentation indicates a forward-thinking product team.

கல் Skills & Qualifications

Education:

• Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

• Complementary studies or demonstrated expertise in Digital Product Metrics.

Experience:

• 2-5 years of professional experience in Product Design, UX/UI Design, or a similar role, with a proven track record of designing and launching digital products.

• Experience in end-to-end design processes, from user research and ideation to prototyping and validation.

Required Skills:

• Advanced proficiency in Figma for interface design, prototyping, and component management.

• Advanced proficiency in Maze for user testing and feedback collection.

• Intermediate proficiency in Miro for collaborative ideation, user journey mapping, and workshop facilitation.

• Experience utilizing AI tools to accelerate or refine design processes (e.g., generative design aids, content creation assistance).

• Solid understanding of user-centered design principles and methodologies.

• Experience in defining, tracking, and analyzing Key Performance Indicators (KPIs) for digital products.

Preferred Skills:

• Experience working within an Agile/Scrum development environment.

• Familiarity with A/B testing and experimentation frameworks.

• Knowledge of front-end development principles (HTML, CSS, JavaScript) to better collaborate with engineers.

• Experience with data visualization tools.

📝 Enhancement Note: The emphasis on advanced Figma and Maze skills, alongside intermediate Miro, suggests these are critical tools for daily operations. The requirement for AI tool usage indicates a company embracing new technologies in their design workflow. The explicit mention of complementary studies in metrics and growth/service/behavioral design points towards a data-driven and strategically focused design team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 end-to-end product design case studies demonstrating a user-centered design process.

• Clearly articulate the problem statement, your role, the design process followed (research, ideation, prototyping, testing, iteration), and the final solution.

• Highlight your contributions to defining and tracking KPIs for the featured product or feature.

• Include examples of how you've leveraged user feedback and data analytics to iterate and improve designs.

Process Documentation:

• Provide examples of user research documentation, such as interview scripts, analysis reports, or personas.

• Include examples of wireframes, interactive prototypes (ideally linked or video walkthroughs), and final UI designs.

• Present case studies that clearly outline the impact of your design decisions, supported by metrics and user feedback.

• Showcase any artifacts related to design system contributions or adherence.

📝 Enhancement Note: For this role, a portfolio is crucial. It should not only display visual design skills but also the strategic thinking behind design decisions, emphasizing the connection between user experience, data, and business outcomes. Case studies demonstrating AI tool integration or experimentation would be a strong differentiator.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for Mid-Level Product Designers in Lima, Peru (with 2-5 years of experience), and considering Alicorp's established presence as a large corporation, the estimated annual salary range is PEN 70,000 - PEN 110,000. This estimate is derived from analysis of similar roles in the Peruvian market, factoring in the required advanced tool proficiency and specific complementary studies.

Benefits:

• Comprehensive health insurance plan (medical, dental, vision).

• Opportunities for professional development through internal training, workshops, and external courses.

• Access to Alicorp's employee benefits program, which may include discounts, wellness initiatives, and other perks.

• Contribution to retirement savings plans.

• Paid time off, including vacation days, holidays, and personal leave.

• Potential for performance-based bonuses and incentives.

Working Hours:

• Standard full-time work schedule, likely 40 hours per week.

• While the role is on-site, Alicorp may offer some flexibility in daily start/end times, subject to team and project needs.

📝 Enhancement Note: The salary range is an estimation based on publicly available data for similar roles in Lima, Peru, and general corporate compensation structures. Actual compensation will be determined by Alicorp based on candidate experience, qualifications, and internal salary bands.

🎯 Team & Company Context

🏢 Company Culture

Industry: Alicorp operates in the Consumer Goods sector, with a significant focus on food, personal care, and household products. This industry context means that digital product design often supports e-commerce platforms, brand engagement applications, and internal operational tools that enhance efficiency and customer reach. The company's scale implies a structured yet dynamic environment where digital innovation plays a key role in market competitiveness.

Company Size: Alicorp is a large enterprise, with thousands of employees globally. This scale suggests a well-established organizational structure, robust HR processes, and significant resources dedicated to technology and product development. For operations professionals, this can mean opportunities for specialization, access to extensive training, and the chance to impact large user bases.

Founded: Alicorp was founded in 1994. Its long history indicates stability, deep market understanding, and a legacy of growth and adaptation within the Latin American consumer goods market. This longevity suggests a company that values innovation and continuous improvement, which is crucial for design roles focused on evolving digital experiences.

Team Structure:

• The Product Design team is likely part of a larger Digital Transformation or Product Development division. It will comprise various specialists, including Product Designers, UX Researchers, UI Designers, and potentially UX Writers.

• The reporting structure will likely involve a Design Lead or Head of Product Design, who reports into a higher-level executive in Product or Technology.

Methodology:

• Alicorp's approach to product development likely integrates Agile methodologies, with a strong emphasis on iterative design and development cycles.

• Data analysis and user feedback are central to their decision-making process, driving product improvements and feature prioritization.

• There's a growing focus on leveraging technology, including AI, to enhance user experiences and operational efficiency.

• Design thinking principles are likely embedded to foster innovation and ensure a user-centric approach across all digital initiatives.

Company Website: https://www.alicorp.com.pe/

📝 Enhancement Note: Understanding Alicorp's position in the consumer goods sector is key. Digital products here often serve to enhance brand loyalty, streamline purchasing, and improve customer service, requiring designers to think about the entire customer lifecycle and its impact on business goals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Product Designer. It signifies a professional who can independently manage design projects from conception to execution, contributing significantly to product strategy and user experience, but may still be developing expertise in highly specialized areas or leadership. The expectation is for ownership of specific features or product areas, with a solid grasp of design principles and tools.

Reporting Structure: The Product Designer will report to a Design Lead or Manager. They will work in close partnership with Product Managers and Engineering Leads of their assigned product squads. This structure allows for both strategic guidance from design leadership and tactical collaboration within product teams.

Operations Impact: The Product Designer's impact is directly tied to the success of digital products. By creating intuitive, engaging, and effective user experiences, they drive user adoption, retention, and satisfaction. Their work influences key business metrics such as conversion rates, customer engagement, and ultimately, revenue generated through digital channels. The focus on KPIs and business impact underscores the strategic importance of this role.

Growth Opportunities:

• Specialization: Develop deeper expertise in areas like AI-driven design, growth hacking, service design, or behavioral design, becoming a go-to expert within the company.

• Leadership: Progress to a Senior Product Designer role, taking on more complex projects, mentoring junior designers, and contributing more heavily to design strategy and team leadership.

• Cross-functional Mobility: Transition into roles like Product Management, UX Research Lead, or even roles within innovation labs, leveraging their deep understanding of user needs and product development.

• Learning & Development: Access to continuous learning through internal workshops, external conferences, and certifications in cutting-edge design and AI technologies.

📝 Enhancement Note: The growth path emphasizes not only progression within design but also the potential to leverage design expertise in broader product and business strategy roles, especially given the company's focus on digital transformation and AI.

🌐 Work Environment

Office Type: This role is designated as "On-site," meaning the primary work environment will be an office setting located in Lima. Alicorp likely offers modern office spaces designed to foster collaboration and productivity.

Office Location(s): The position is based in Lima, Peru. Specific office details would be provided upon offer, but large corporations like Alicorp typically have well-equipped corporate offices with amenities designed for employee comfort and efficiency.

Workspace Context:

• The workspace will likely be designed to encourage collaboration, with open-plan areas, meeting rooms equipped with presentation tools, and quiet zones for focused work.

• Access to necessary hardware, software licenses (Figma, Maze, Miro, AI tools), and reliable internet connectivity will be standard.

• Opportunities for informal and formal interactions with design peers, product managers, and engineers will be readily available, fostering a dynamic and collaborative atmosphere.

• The on-site nature allows for direct engagement with colleagues, facilitating real-time problem-solving and team cohesion.

Work Schedule: The standard work schedule is expected to be 40 hours per week. While adherence to a core schedule is expected, there may be some flexibility in daily start and end times, subject to team coordination and project deadlines. Periods of intense work may occur leading up to product launches or critical milestones.

📝 Enhancement Note: The on-site requirement suggests a preference for in-person collaboration, which can be beneficial for complex design challenges and team building. Candidates should be prepared for a structured office environment.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and portfolio highlighting relevant case studies.

• Initial Screening: HR or a Recruiter will review applications and portfolios for basic qualifications and alignment with role requirements.

• Design Challenge/Case Study Presentation: Candidates may be asked to complete a take-home design challenge or present one of their portfolio case studies in detail, focusing on their process, decision-making, and impact. This is a critical stage for evaluating problem-solving skills and design thinking.

• Team Interviews: Interviews with the Design Lead, Product Manager, and potentially other team members to assess technical skills, collaboration style, cultural fit, and strategic thinking.

• Final Interview: A discussion with a senior leader (e.g., Head of Product, VP of Technology) to confirm overall fit and discuss career aspirations.

Portfolio Review Tips:

• Storytelling: Structure your case studies to tell a compelling story from problem to solution, emphasizing your role and the impact of your work.

• Process Over Polish: While visuals are important, focus on clearly articulating your design process, the rationale behind your decisions, and how you incorporated research and data.

• Quantify Impact: Whenever possible, use metrics (KPIs, user feedback scores, conversion rates) to demonstrate the success of your designs.

• Tool Proficiency: Showcase your advanced skills in Figma and Maze. For AI tools, explain how you integrated them into your workflow to enhance efficiency or outcomes.

• Tailor to Role: Highlight projects that align with Alicorp's industry (consumer goods) and their focus on user-centered design, metrics, and potentially AI.

Challenge Preparation:

• Understand the Brief: If given a take-home challenge, ensure you thoroughly understand the problem statement and constraints.

• Prioritize: Focus on demonstrating your core design process and problem-solving skills within the given timeframe. Don't get bogged down in excessive visual detail if time is limited.

• Communicate Assumptions: Clearly state any assumptions made during the challenge.

• Practice Presentation: Be prepared to present your work concisely and answer questions about your approach and rationale.

📝 Enhancement Note: The interview process likely emphasizes practical application of design skills, strategic thinking, and the ability to collaborate effectively. A strong portfolio that showcases the requested skills and methodologies is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Advanced proficiency expected for UI design, prototyping, collaboration, and component management. This will be the primary tool for daily design work.

• Maze: Advanced proficiency required for conducting user testing, gathering feedback, and analyzing testing results efficiently.

• Miro: Intermediate proficiency expected for collaborative sessions, brainstorming, user journey mapping, wireframing, and workshop facilitation.

Analytics & Reporting:

• User Behavior Analytics Tools: Familiarity with tools like Google Analytics, Amplitude, Mixpanel, or similar platforms for tracking user interactions and feature adoption.

• Data Visualization Tools: Experience with tools for creating dashboards and reports to communicate insights to stakeholders (e.g., Tableau, Power BI, Looker Studio).

• KPI Tracking Systems: Understanding how to define, implement, and monitor product KPIs within relevant dashboards or reporting frameworks.

CRM & Automation:

• CRM Systems: Awareness of how CRM platforms (like Salesforce) integrate with product experiences and how design can support customer journey management.

• Project Management Tools: Proficiency with tools such as Jira, Asana, or Trello for managing design tasks and collaborating with development teams.

• AI Tools for Design: Experience with AI-powered tools that can assist in various design stages, such as image generation, content creation, or design system analysis.

📝 Enhancement Note: The explicit mention of advanced Figma and Maze, along with intermediate Miro, indicates these are the core design tools for this role. Understanding how to leverage analytics and AI tools for design optimization and efficiency is also a key differentiator.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the user, ensuring all design decisions are rooted in user needs and behaviors.

• Collaboration: A strong emphasis on teamwork and open communication with cross-functional partners to achieve shared product goals.

• Data-Driven Decision Making: Utilizing metrics, research, and analytics to inform design strategies and measure the success of product initiatives.

• Innovation & Continuous Improvement: Encouraging experimentation, embracing new technologies (like AI), and consistently seeking ways to enhance user experiences and product value.

• Impact & Accountability: Taking ownership of design outcomes and focusing on delivering tangible business results and user impact.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be active participants in product squads, working closely with Product Managers and Engineers throughout the development lifecycle.

• Iterative Feedback Loops: A culture that encourages frequent feedback exchange, both within the design team and with stakeholders, to refine designs and ensure alignment.

• Knowledge Sharing: Opportunities for designers to share best practices, learnings, and insights through design critiques, internal presentations, and documentation.

• Agile Mindset: Embracing flexibility, adaptation, and a proactive approach to problem-solving within fast-paced project cycles.

📝 Enhancement Note: Alicorp's culture likely values a blend of established corporate practices with a forward-looking approach to digital innovation. Expect a professional environment where collaboration, data, and user focus are paramount for driving successful product outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating user desires and pain points into solutions that also meet Alicorp's strategic business objectives and technical constraints.

• Integrating AI into Design Workflows: Exploring and implementing AI tools and methodologies in a way that genuinely enhances the design process and product outcomes, rather than just being a novelty.

• Measuring Design Impact: Developing robust methods for defining, tracking, and communicating the impact of design decisions on key business metrics, especially in a large organization.

• Evolving Design Systems: Contributing to and adapting to evolving design systems, ensuring consistency and scalability across a growing product portfolio.

• Navigating Stakeholder Expectations: Effectively managing communication and expectations with diverse stakeholders who may have varying levels of understanding of design processes and user-centered methodologies.

Learning & Development Opportunities:

• Specialized Training: Access to courses and certifications in advanced areas such as AI in Design, Growth Hacking, Service Design, UX Research methodologies, and data analytics for product.

• Industry Conferences & Events: Opportunities to attend relevant design and technology conferences to stay abreast of industry trends and network with peers.

• Mentorship Programs: Potential for mentorship from senior designers or product leaders within Alicorp, guiding career development and skill enhancement.

• Cross-functional Projects: Exposure to different product areas and business units within Alicorp, broadening understanding of the company's operations and strategic priorities.

📝 Enhancement Note: This role offers a great opportunity to work on impactful digital products within a large, established company, while also diving into emerging areas like AI and data-driven design. Overcoming the challenges will be key to professional growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting user needs with strict business requirements. How did you approach it, and what was the outcome?" (Prepare with a case study demonstrating negotiation and compromise.)

• "How have you used AI tools in your design process? Can you give a specific example of how it improved efficiency or the quality of your output?" (Be ready to discuss specific AI tools and their practical application.)

• "How do you define and track KPIs for a new feature? Walk us through an example of how user behavior data informed a design iteration." (Focus on your data analysis and iteration process.)

Company & Culture Questions:

• "What do you know about Alicorp and our position in the consumer goods market? How do you see product design contributing to our success?" (Research Alicorp's brands, recent news, and digital initiatives.)

• "How do you approach collaboration with engineers and product managers? Describe a challenging collaboration experience and how you resolved it." (Highlight your teamwork and communication skills.)

Portfolio Presentation Strategy:

• Focus on Process: For each case study, clearly articulate the problem, your role, your research methodology, design decisions, iterations, and the final outcome, supported by metrics.

• Quantify Impact: Use numbers (e.g., "increased conversion by X%", "reduced task completion time by Y%", "user satisfaction score improved to Z") to demonstrate the value of your work.

• Showcase Tool Proficiency: Verbally or visually demonstrate your advanced skills in Figma and Maze. Explain how AI tools were integrated.

• Tell a Story: Engage the interviewer by presenting your work as a narrative, illustrating your problem-solving journey and strategic thinking.

• Be Prepared for Questions: Anticipate questions about your design choices, trade-offs, and how you would adapt your approach for Alicorp's specific products.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills, but strategic thinking, data literacy, and an understanding of business impact, aligning with the requirements for this Mid-Level Product Designer role.

📌 Application Steps

To apply for this Product Designer position at Alicorp S.A.A.:

• Visit the provided application link and submit your resume and a link to your online portfolio.

• Portfolio Customization: Ensure your portfolio prominently features case studies that highlight your advanced Figma and Maze skills, your experience with user research, prototyping, validation, and KPI definition. Include examples of AI tool integration if possible.

• Resume Optimization: Tailor your resume to emphasize your 2-5 years of experience, specific tool proficiencies (Figma, Maze, Miro), complementary studies in metrics/growth/behavioral design, and your experience in end-to-end product design processes. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, decision-making rationale, and the impact of your work using the STAR method (Situation, Task, Action, Result). Prepare to discuss your experience with AI tools and data-driven design.

• Company Research: Familiarize yourself with Alicorp's brands, products, and recent digital initiatives. Understand their position in the consumer goods market and how product design contributes to their business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.