Product Designer II, Growth and Membership

📍 Job Overview

Job Title: Product Designer II, Growth and Membership

Company: Brigit

Location: New York City, New York, USA

Job Type: Full-Time

Category: Product Design / GTM Operations (Growth Focus)

Date Posted: 2026-10-02

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive product design initiatives for critical growth and membership features within a leading financial health company.

• Translate complex user needs and business objectives into intuitive, engaging, and high-fidelity user experiences.

• Leverage data analytics and user research to inform design decisions, optimize user journeys, and enhance member retention.

• Collaborate cross-functionally with Product Management and Engineering to define product strategy and deliver end-to-end design solutions.

• Focus on key member lifecycle moments, including onboarding, activation, subscription management, and long-term engagement.

📝 Enhancement Note: While this role is titled "Product Designer," its focus on "Growth and Membership" and the emphasis on data-driven decision-making, user activation, and retention strongly aligns with GTM (Go-To-Market) Operations principles, specifically within the user acquisition and customer lifecycle management aspects. This role will require a designer to think operationally about user flow efficiency and conversion optimization, making it a hybrid role that bridges design and GTM strategy.

📈 Primary Responsibilities

• Design End-to-End Member Journeys: Conceptualize, design, and iterate on user experiences for core member touchpoints, including onboarding, activation funnels, subscription management portals, and retention campaigns.

• Data-Informed Design: Analyze user behavior data, activation metrics, retention rates, and other key performance indicators (KPIs) to identify friction points, uncover opportunities for improvement, and measure the impact of design solutions.

• Cross-Functional Collaboration: Partner closely with Product Managers to define requirements, explore innovative solutions, and contribute to roadmap planning, as well as with Engineering to ensure seamless implementation of designs.

• User Research Integration: Work with UX Researchers to conduct user interviews, usability testing, and surveys to gather deep insights into member needs, pain points, and motivations, translating these findings into actionable design improvements.

• Craft and Quality Assurance: Uphold and elevate design standards by collaborating with senior designers to ensure consistency, thoughtfulness, and usability across all member-facing features.

• Prototyping and Iteration: Develop high-fidelity prototypes to effectively communicate design concepts, gather feedback, and facilitate rapid iteration cycles post-launch.

• Accessibility Champion: Design and advocate for highly accessible products, ensuring Brigit's platform is usable and inclusive for all members.

• Strategic Product Input: Contribute to shaping the product strategy beyond immediate design tasks, proactively identifying opportunities to enhance member value and business outcomes.

📝 Enhancement Note: The responsibilities emphasize a strong connection to business outcomes (activation, retention, engagement), a core tenet of GTM operations. The expectation to "Shape the product, not just the screens" and "Use data to guide your work" indicates a need for a designer who can think strategically and operationally about growth levers.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field is often preferred for mid-level design roles. Equivalent practical experience will be strongly considered.

Experience: 3+ years of dedicated Product Design experience, with a proven track record in consumer-facing applications.

Required Skills:

• Product Design Expertise: Demonstrated ability to design intuitive and engaging user experiences for mobile applications.

• Portfolio Showcase: A robust portfolio exhibiting high-quality design work, problem-solving capabilities, and a clear understanding of user-centered design principles.

• Consumer App Experience: Experience designing for applications that users interact with daily and rely on for important tasks, ideally within the fintech or personal finance space.

• Data Literacy: Ability to interpret user data, activation metrics, and retention signals to inform design decisions and measure impact.

• Research Acumen: Experience collaborating with UX Researchers and integrating user feedback into the design process.

• Prototyping Proficiency: Skill in creating high-fidelity interactive prototypes using industry-standard tools.

• Accessibility Standards: Deep understanding and practical application of accessibility best practices (WCAG).

• Stakeholder Management: Ability to independently manage requirements, deliverables, and communications with various stakeholders.

• Communication & Storytelling: Excellent written and verbal communication skills, with a strong ability to present design concepts and rationale effectively.

• Growth Mindset: Genuine curiosity about user behavior, particularly concerning financial habits and engagement drivers.

Preferred Skills:

• Experience in the Fintech or Financial Services industry.

• Familiarity with A/B testing methodologies for design optimization.

• Experience designing for subscription-based models.

• Understanding of user acquisition funnels and conversion rate optimization (CRO) principles.

• Basic knowledge of SQL or data analysis tools for self-service data exploration.

📝 Enhancement Note: The "3+ years of Product Design experience" and emphasis on consumer-facing apps, stakeholder management, and data interpretation suggest a mid-level role. The "genuine curiosity about why people do what they do, especially when it comes to money" points towards a need for a designer who can think critically about user psychology and its impact on adoption and retention, a key aspect of GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase 2-3 detailed case studies demonstrating end-to-end product design ownership. Each case study should highlight a specific problem, your design process, the solutions you developed, and the measurable impact (e.g., increased activation, reduced churn, improved engagement).

• Problem Framing: Clearly articulate the user problem or business challenge addressed by your design work.

• Design Process Documentation: Illustrate your design methodology, including user research, ideation, wireframing, prototyping, user testing, and iteration.

• Data Integration: Demonstrate how you used data (qualitative and quantitative) to inform your design decisions and measure success. Quantify impact whenever possible.

• High-Fidelity Mockups & Prototypes: Present polished visual designs and interactive prototypes that showcase your aesthetic sense and attention to detail.

• Accessibility Considerations: Include examples or explanations of how accessibility was integrated into your designs.

• Consumer App Focus: Prioritize projects that involved designing for consumer-facing mobile applications.

Process Documentation:

• Workflow Design: Highlight examples of how you mapped out and optimized user workflows to reduce friction and improve efficiency.

• Systemic Thinking: Showcase instances where your design work integrated with or influenced underlying systems (e.g., CRM, marketing automation, data pipelines) to achieve business goals.

• Iteration & Measurement: Detail how you tracked the performance of your designs post-launch and used that data to drive further iterations and improvements.

📝 Enhancement Note: For a role focused on growth and membership, the portfolio needs to go beyond aesthetics. It must demonstrate an understanding of user funnels, conversion optimization, and the ability to measure the business impact of design decisions, aligning closely with operational metrics and GTM objectives.

💵 Compensation & Benefits

Salary Range: $90,000 - $115,000 annually. This range is an estimate based on the provided information and industry benchmarks for a Product Designer II role in New York City with 3+ years of experience.

Benefits:

• Comprehensive Medical, Dental, and Vision Insurance.

• Flexible Paid Time Off (PTO) Policy.

• 401k Retirement Savings Plan.

• Paid Parental Leave for new parents.

• Physical and Mental Wellbeing Support: Access to Wellhub for virtual workouts and gym discounts, and Headspace Care for virtual therapy and on-demand health support.

• Monthly Stipends: Reimbursements for WiFi and cell phone bills.

• Annual Learning & Development Reimbursement: Support for professional growth and skill enhancement.

• Mission-Driven Work: Opportunity to contribute to helping hardworking Americans build a brighter financial future.

• High-Growth Environment: Be part of a rapidly expanding company.

• Dynamic Startup Culture: Experience a flexible, collaborative, and innovative work environment.

Working Hours: Standard full-time hours, typically around 40 hours per week, with flexibility expected in a startup environment.

📝 Enhancement Note: The salary range provided ($90,000 - $115,000) is typical for a mid-level Product Designer in a high-cost-of-living area like New York City. The benefits package is robust, offering strong support for employee well-being and professional development, which are attractive to operations-focused professionals who value efficiency and continuous improvement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / Financial Health Technology. Brigit operates in the rapidly evolving consumer finance sector, aiming to provide accessible and transparent financial tools.

Company Size: Mid-size company, recognized as a "Best Midsize Companies to Work For in New York City" and "Best Startups to Work For" by Built In. This suggests a company with established processes but still retaining startup agility.

Founded: Brigit was founded with a mission to empower everyday Americans financially, focusing on transparency and fairness in financial products. This mission is central to their product development and company culture.

Team Structure:

• Pod-Based Model: The role operates within "Growth & Membership pods," indicating a cross-functional team structure focused on specific business areas, likely comprising Product Managers, Engineers, Designers, and potentially data analysts.

• Reporting: The Product Designer II will likely report to a Senior Product Designer or a Design Lead within the Growth & Membership domain, with direct collaboration across Product Management and Engineering leads.

• Cross-Functional Collaboration: Strong emphasis on working closely with Product and Engineering to define requirements, explore solutions, and ensure seamless product delivery. Collaboration with UX Researchers is also key.

Methodology:

• Data-Driven Approach: Decisions are guided by activation, retention, and other user signals, requiring a systematic analysis of user behavior and product performance.

• Agile Iteration: The company values shipping quickly, learning from member responses, and continuously improving the user experience.

• User-Centric Design: A commitment to understanding member needs and pain points through research to inform design decisions.

Company Website: https://www.hellobrigit.com/

📝 Enhancement Note: Brigit's recognition as a top workplace indicates a positive and collaborative culture. The pod structure is common in tech companies for efficient product development, and for operations professionals, it means working in cross-functional teams focused on tangible business outcomes. The fintech industry context implies a need for precision, security, and a strong understanding of user financial behavior.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Product Designer (II). This level signifies increasing autonomy and ownership over feature-level work, with expectations to contribute to strategic product discussions and mentor junior designers.

Reporting Structure: The role reports into the design team, likely under a Senior Product Designer or Design Manager, and collaborates extensively with Product Managers and Engineering teams within their assigned pods. This cross-functional interaction is crucial for understanding the broader GTM strategy and operational impact.

Operations Impact: This role directly influences key operational metrics such as user acquisition cost (through efficient onboarding), customer lifetime value (through retention and subscription management), and overall member engagement. The design decisions made will have a measurable impact on Brigit's growth trajectory and financial health mission.

Growth Opportunities:

• Skill Specialization: Deepen expertise in growth design, user onboarding optimization, and retention strategies.

• Leadership Potential: Opportunities to take on more complex features, lead design initiatives within pods, and potentially mentor junior designers as the company scales.

• Cross-Functional Exposure: Gain a deeper understanding of product strategy, engineering processes, and data analytics, which are valuable for a career in operations or product management.

• Industry Expertise: Develop specialized knowledge in the rapidly growing fintech sector.

• Learning & Development: Utilize the annual L&D reimbursement for courses, conferences, or certifications relevant to product design, growth, or operations.

📝 Enhancement Note: The "II" in the title suggests a step beyond entry-level, requiring independent work and a solid understanding of how design impacts business operations. The growth opportunities highlight a path for individuals to not only advance in design but also to develop broader operational and strategic thinking skills.

🌐 Work Environment

Office Type: Hybrid work model. While the role is based in New York City, the "TELECOMMUTE" and "USA" location requirements suggest flexibility, likely with designated in-office days for collaboration and team building.

Office Location(s): New York City, New York, USA. Specific office location details would typically be provided during the interview process.

Workspace Context:

• Collaborative Hub: Brigit's culture emphasizes a dynamic, flexible, and collaborative startup environment. The hybrid model likely balances focused individual work with in-person team interaction.

• Tech-Enabled: As a tech company, expect access to modern design tools and collaboration platforms necessary for effective remote and in-office work.

• Team Interaction: Opportunities to engage with a highly talented team across product, engineering, and design, fostering a culture of shared learning and innovation.

Work Schedule: Full-time, with an expectation of flexibility common in startup environments. This allows for focused work on design tasks while accommodating the need for collaboration and team meetings.

📝 Enhancement Note: The hybrid nature of the role is crucial for operations roles, offering a balance between focused analytical work and necessary in-person collaboration for strategic alignment and brainstorming. The emphasis on a dynamic startup environment suggests a fast-paced, results-oriented workplace.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and portfolio through the provided link.

• Initial Screening: A review of your application and portfolio to assess fit with the role's requirements.

• Hiring Manager/Design Lead Interview: Discussion focused on your design experience, portfolio highlights, and understanding of user-centered design principles.

• Design Challenge/Portfolio Presentation: A more in-depth session where you'll likely present selected case studies from your portfolio, discussing your process, decision-making, and the impact of your work. This may include a practical design exercise.

• Cross-Functional Interviews: Interviews with Product Managers and Engineers to assess collaboration style, communication skills, and ability to contribute to a cross-functional team.

• Final Interview: Potentially with a senior leader to discuss cultural fit, strategic thinking, and long-term vision.

Portfolio Review Tips:

• Focus on Impact: Prioritize case studies that clearly demonstrate measurable outcomes and business impact (e.g., improved conversion rates, increased retention, reduced friction). Quantify your results.

• Tell a Story: Structure your case studies to narrate a clear problem, your design process, the solutions you devised, and the results achieved. Explain the "why" behind your decisions.

• Showcase Growth & Membership Relevance: Highlight projects related to user onboarding, activation, engagement, or retention. Demonstrate how your designs have contributed to user growth or sustained membership.

• Demonstrate Data Integration: Clearly articulate how you used data (both qualitative and quantitative) to inform your design choices and measure success.

• Highlight Collaboration: Mention how you worked with Product, Engineering, and Research to bring your designs to life.

• Accessibility Focus: Ensure examples of accessibility considerations are present or can be discussed.

Challenge Preparation:

• Understand Brigit's Mission: Research Brigit's products, target audience, and mission to understand their business context and user needs.

• Growth & Membership Focus: Be prepared to discuss strategies for user acquisition, onboarding optimization, and member retention. Think about how design can drive these operational metrics.

• Data-Driven Problem Solving: Practice articulating how you would approach a design problem using data and research to identify root causes and validate solutions.

• Presentation Skills: Rehearse your portfolio presentation to ensure clarity, conciseness, and confidence. Be ready to answer probing questions about your design decisions.

📝 Enhancement Note: The interview process for a role with GTM operational implications will likely scrutinize not just design skills but also the candidate's ability to think strategically about business outcomes and collaborate effectively with operational teams. The portfolio review is a critical opportunity to demonstrate this.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Figma (highly probable given industry trends), Sketch, Adobe Creative Suite.

• Prototyping Tools: InVision, Principle, Framer (potentially).

• Collaboration Platforms: Slack, Asana, Jira, Confluence.

Analytics & Reporting:

• Analytics Platforms: Mixpanel, Amplitude, Google Analytics (or similar for web/mobile app tracking).

• Data Visualization: Tableau, Looker (or internal dashboards).

• A/B Testing Tools: Optimizely, VWO, or in-house solutions.

CRM & Automation:

• While not directly a design tool, understanding how designs integrate with CRM (e.g., Salesforce, HubSpot) or marketing automation platforms could be beneficial, especially for growth-related features.

📝 Enhancement Note: Proficiency in modern design and prototyping tools like Figma is expected. For a role focused on growth and operations, familiarity with analytics platforms (Mixpanel, Amplitude) and A/B testing methodologies is highly advantageous, as it enables designers to directly contribute to data-driven optimization efforts.

👥 Team Culture & Values

Operations Values:

• Member-Centricity: A deep commitment to understanding and serving the financial needs of everyday Americans, ensuring products are fair, transparent, and empowering.

• Data-Driven Decision Making: Relying on data and user insights to guide product development and measure success, fostering a culture of continuous improvement.

• Collaboration & Ownership: Encouraging cross-functional teamwork and empowering individuals to take ownership of their work and contribute meaningfully to the company's mission.

• Innovation & Agility: Embracing a dynamic startup environment that values quick iteration, learning from mistakes, and adapting to market needs.

• Impact & Mission: A shared passion for Brigit's mission to improve financial health, driving a sense of purpose in daily work.

Collaboration Style:

• Cross-Functional Integration: Brigit fosters a collaborative environment where designers work closely with product, engineering, and research teams to achieve shared goals. Pod structures facilitate seamless integration.

• Open Feedback Culture: Encouraging constructive feedback exchange to refine designs and processes, with an emphasis on learning and mutual growth.

• Knowledge Sharing: A culture that likely promotes sharing best practices, insights, and learnings across teams to elevate collective expertise.

📝 Enhancement Note: The emphasis on data-driven decision-making and collaboration aligns perfectly with the core principles of effective Revenue and GTM Operations. A candidate who thrives in this environment will be well-suited to drive operational efficiency through design.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively designing for both user satisfaction and critical business metrics like activation and retention in a competitive fintech landscape.

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to new data, user feedback, and market shifts while maintaining design quality and consistency.

• Cross-Functional Alignment: Ensuring clear communication and shared understanding across Product, Engineering, and Design teams, particularly when dealing with complex growth funnels.

• Designing for Trust in Fintech: Creating user experiences that build and maintain trust, which is paramount in the financial services industry.

Learning & Development Opportunities:

• Growth Design Specialization: Becoming an expert in designing for user acquisition, activation, and retention within the fintech space.

• Data Analytics Skills: Gaining deeper proficiency in analyzing user data and leveraging insights for design optimization.

• Product Strategy Contribution: Evolving from feature design to contributing more significantly to product strategy and roadmap development.

• Mentorship: Opportunities to learn from senior designers and potentially mentor junior team members.

• Industry Trends: Staying abreast of innovations in fintech, behavioral economics, and user experience design.

📝 Enhancement Note: The challenges presented are common in growth-focused roles within the tech industry and directly relate to operational efficiency and effectiveness. The growth opportunities offer a clear path for professional development, particularly for those interested in the intersection of design and business operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to significantly improve a user's journey or a key business metric for a consumer app. What was the metric, what data did you use, and what was the outcome?" (Focus on demonstrating data literacy and impact on operations).

• "How would you approach designing an onboarding flow for a new Brigit member to maximize activation and minimize early churn? Walk us through your process." (Focus on growth funnel optimization and user journey mapping).

• "Imagine a key subscription renewal metric is declining. What steps would you take, from a design perspective, to diagnose the problem and propose solutions?" (Focus on retention strategies and problem-solving). Company & Culture Questions:

• "Why are you interested in Brigit and our mission to improve financial health for everyday Americans?" (Showcase genuine interest and alignment with company values).

• "How do you approach collaborating with product managers and engineers who may have different priorities or perspectives?" (Assess stakeholder management and cross-functional collaboration skills).

• "Describe a time you had to advocate for a design decision that was initially met with resistance. How did you handle it, and what was the result?" (Evaluate communication, persuasion, and resilience). Portfolio Presentation Strategy:

• Select Relevant Case Studies: Choose 2-3 projects that best showcase your skills in growth, membership, user journey optimization, and data-informed design.

• Quantify Impact: For each case study, clearly present the problem, your solution, and the measurable results (e.g., X% increase in activation, Y% reduction in drop-off, Z% improvement in retention).

• Explain Your "Why": Be prepared to articulate the rationale behind your design decisions, referencing user research and data.

• Showcase the Process: Detail your design methodology, from initial concept to final iteration, highlighting any cross-functional collaboration.

• Be Ready for Deep Dives: Anticipate detailed questions about your design choices, the tools you used, and how you measured success.

📝 Enhancement Note: Interview preparation should emphasize the operational impact of design. Candidates should be ready to discuss how their work contributes to key business metrics, demonstrates an understanding of user funnels, and showcases strong collaboration with product and engineering teams.

📌 Application Steps

To apply for this Product Designer II position:

• Submit Your Application: Complete the application form via the provided link, including your resume and a link to your portfolio.

• Portfolio Customization: Tailor your portfolio to highlight relevant case studies focused on growth, user onboarding, retention, and consumer-facing mobile app design. Quantify the impact of your work.

• Resume Optimization: Ensure your resume clearly articulates your 3+ years of product design experience, emphasizing skills in user research, prototyping, data analysis, and stakeholder management. Use keywords relevant to growth and fintech.

• Interview Preparation: Thoroughly research Brigit's mission, products, and recent news. Prepare to discuss your portfolio case studies in detail, focusing on your design process, decision-making, and the measurable impact of your work.

• Company & Role Alignment: Be ready to articulate why you are a strong fit for Brigit's culture and how your design approach can contribute to their growth and membership objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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