Product Designer, Growth Pricing & Revenue Systems

📍 Job Overview

Job Title: Product Designer, Growth Pricing & Revenue Systems

Company: Gusto, Inc.

Location: Denver, CO - Hybrid / New York, New York, United States / San Francisco, CA - Hybrid

Job Type: Full-Time

Category: Product Design / Revenue Operations Support

Date Posted: 2026-09-04

Experience Level: 8+ Years (equivalent to Staff-level)

Remote Status: Hybrid (2-3 days in office per week)

🚀 Role Summary

• This role focuses on designing critical systems within the customer funnel, specifically pricing, packaging, and multi-channel messaging orchestration, with a significant impact on revenue generation.

• It involves owning the design system for promotions, tiers, and SKUs, ensuring consistency across acquisition, onboarding, and checkout experiences.

• The position requires defining the target-state UX vision for customer-centric communication orchestration across email, sales, and in-product/AI surfaces.

• This Product Designer will also provide design support for Invoicing & Billing systems, including complex areas like multi-entity billing.

• The role demands strong systems thinking, balancing platform-level architecture with detailed surface design, and integrating AI tools into design workflows.

📝 Enhancement Note: While titled "Product Designer," the responsibilities heavily intersect with Revenue Operations and Sales Operations by focusing on pricing, packaging, revenue systems, and customer funnel optimization. The emphasis on "systems-level design" and "revenue generation" indicates a strategic operations-adjacent function.

📈 Primary Responsibilities

• Design dynamic pricing and packaging displays across the entire customer funnel, from initial acquisition to ongoing billing, to drive confident purchasing decisions.

• Develop and enhance user experiences for Gusto's invoicing and billing surfaces, leveraging the IBEX platform.

• Improve internal tools such as the Promo Engine and Product Catalog, streamlining workflows for internal teams (Growth, Marketing, Accounting, Sales, Expansion Sales) to support self-service capabilities and better business outcomes.

• Partner closely with the Revenue Systems team to craft the future-state UX vision for multi-channel messaging orchestration, ensuring cohesion across email, sales, and in-product/AI touchpoints.

• Standardize the structure, sequencing, and presentation of AI-driven messaging for customers, differentiating platform-level responsibilities from channel-specific implementations.

• Drive holistic service design by mapping and simplifying complex customer journeys and internal support processes related to pricing, billing, and communication.

• Collaborate deeply with cross-functional partners (Product, Engineering, Data, Marketing, BizTech) to align on strategy, facilitate workshops, and co-create end-to-end solutions.

• Create and maintain scalable, consistent design patterns within Gusto's design system to ensure alignment across all internal and external user experiences.

• Utilize a mixed-methods approach, combining quantitative data (e.g., Amplitude, FullStory) and qualitative insights (user research) to validate design decisions, inform tradeoffs, and drive iterative improvements.

📝 Enhancement Note: The responsibilities highlight a strong focus on process optimization, system design, and cross-functional collaboration, which are core tenets of effective Revenue and Sales Operations functions. The mention of internal tools and workflow improvements directly impacts operational efficiency.

🎓 Skills & Qualifications

Education: No specific degree mentioned; focus is on experience and portfolio.

Experience: 8+ years of product design experience with a proven track record in systems-level design, internal tooling, and customer-facing product surfaces.

Required Skills:

• Proven experience in systems-level design, demonstrating an ability to architect complex, interconnected user experiences.

• Expertise in designing for B2B SaaS environments, particularly with intricate product offerings and interconnected product suites.

• Demonstrated success in designing for both internal users (e.g., sales enablement tools, internal platforms) and external customers, effectively balancing competing needs.

• Fluency in core UX best practices, including UI design, interaction design, and user research methodologies.

• Strong understanding and application of accessibility standards in design.

• Robust service design capabilities, including mapping complex customer journeys and organizational processes to identify optimization opportunities.

• Experience designing for multi-channel systems cohesion, unifying messaging and experience across diverse communication touchpoints (email, sales, in-product, AI).

• Experience in defining and standardizing AI-driven messaging strategies at scale.

• Excellent collaboration and communication skills, with a demonstrated ability to lead through influence and build consensus across diverse, cross-functional teams.

• Comfort and proficiency in leading ambiguous, 0-to-1 initiatives, developing long-term strategic visions while executing on near-term milestones.

• Passion for empowering internal teams and enhancing the quality of internal systems through intuitive and scalable design solutions. Preferred Skills:

• Experience working with tools like Figma for design and prototyping.

• Proficiency in using analytics platforms such as Amplitude for data-driven decision-making.

• Experience with user behavior analysis tools like FullStory.

• Familiarity with product-led growth (PLG) strategies and their design implications.

• Experience in designing for financial services or FinTech products.

• A strong point of view on standardizing AI-driven messaging for customer engagement.

📝 Enhancement Note: The emphasis on "systems-level design," "internal tooling," and "revenue generation" suggests that candidates with a background in operations, business analysis, or even product management with a strong design focus would be well-suited. The experience requirements align with a senior or staff-level individual contributor role, common in operations for driving strategic initiatives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 significant projects demonstrating complex systems-level design challenges, particularly in B2B SaaS or internal tooling contexts.

• Include case studies that illustrate end-to-end design processes, from problem definition and user research to solution design and iteration.

• Highlight projects involving pricing, packaging, checkout flows, or multi-channel communication orchestration.

• Demonstrate experience in balancing the needs of internal stakeholders (sales, marketing, operations) with those of external customers.

• Provide examples of how you have used data and qualitative insights to inform design decisions and measure impact.

• Showcase contributions to or experience with design systems, ensuring consistency and scalability. Process Documentation:

• Case studies should clearly articulate the problem statement, the design process undertaken, key decisions made, and the resulting impact (quantified where possible).

• Detail your approach to user research, stakeholder management, and cross-functional collaboration in the context of complex system design.

• Illustrate how you have mapped and simplified complex service blueprints or customer journeys.

• Explain your methodology for creating and iterating on scalable design patterns and components.

• Showcase your ability to define UX visions for ambiguous problems and translate them into actionable roadmaps.

📝 Enhancement Note: For a role with strong operations overlap, the portfolio should emphasize process documentation, system architecture, and demonstrable impact on business metrics (revenue, efficiency, conversion). Candidates should be prepared to discuss how their designs directly influence operational workflows and revenue outcomes.

💵 Compensation & Benefits

Salary Range:

• Denver, CO: $147,000 - $183,000 per year

• San Francisco, CA & New York, NY: $177,000 - $222,000 per year

📝 Enhancement Note: These salary ranges are provided by Gusto and reflect regional cost of living and market demand for senior-level product design roles. The higher ranges in SF and NY are typical due to higher living expenses and competitive tech markets. These figures are competitive for senior design roles and align with compensation expectations for strategic positions that influence revenue.

Benefits:

• Competitive base pay (as outlined in salary ranges).

• Equity (Restricted Stock Units - RSUs), providing ownership in Gusto's success.

• Comprehensive health insurance plans.

• 401(k) retirement savings plan.

• Other benefits aligned with Gusto's Total Rewards philosophy (details available via the provided link).

Working Hours: 40 hours per week.

The role is hybrid, requiring approximately 2-3 days per week in the office, depending on the role's specific needs.

📝 Enhancement Note: The benefits package is standard for a full-time, senior-level role at a well-established tech company. The inclusion of equity (RSUs) is a significant component for long-term compensation and aligns with the company's mission to share success. The hybrid work arrangement is common in the industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (FinTech, HR Tech, Small Business Services)

Company Size: Over 500,000 small businesses supported nationwide; the design team comprises over 80 individuals. Gusto itself is a significant player in the HR and payroll space.

Founded: Gusto was founded to simplify business operations for small businesses. This mission is core to its culture, driving a focus on customer success and operational efficiency.

Team Structure:

• The Design team is a large, cross-functional group (80+ people) with diverse specializations, fostering a collaborative environment.

• This role sits within the Growth team, which is focused on the entire customer funnel (acquisition to expansion).

• The Product Designer will work closely with Product Managers, Engineers, Data Scientists, Marketing, Sales, and BizTech partners.

• The role is specifically aligned with the "Revenue Systems" and "Growth & Commerce" functions. Methodology:

• Gusto is actively building an "AI-native design organization," expecting designers to leverage AI tools for rapid prototyping, faster feedback loops, and efficient shipping of UX.

• Design processes emphasize understanding and empathy for users, cross-functional collaboration, and a focus on shipping quality experiences.

• Data-driven decision-making is integrated, utilizing analytics and qualitative insights to validate designs and inform iterations.

• The company values a "systems-thinking" approach to design, addressing complex, interconnected problems.

Company Website: https://gusto.com/

📝 Enhancement Note: Gusto's culture appears to be mission-driven, customer-centric, and forward-thinking, with a strong emphasis on leveraging technology (including AI) to improve both internal operations and customer experiences. The "AI-native" approach is a significant differentiator and signals a culture of innovation.

📈 Career & Growth Analysis

Operations Career Level: This role is leveled at the equivalent of a Staff Product Designer, indicating a senior individual contributor role with significant autonomy and impact. This level typically involves influencing strategy, mentoring others, and tackling complex, ambiguous problems.

Reporting Structure: The Product Designer will report into the Growth team's design leadership and work closely with Product Management and Engineering leads within the Growth & Commerce and Revenue Systems domains. They will serve as the lead designer for several interrelated surfaces and systems.

Operations Impact:

• Direct impact on revenue generation through optimized pricing, packaging, and checkout experiences.

• Influence on customer acquisition, onboarding efficiency, and expansion revenue by improving the customer funnel.

• Improvement of internal operational workflows for Sales, Marketing, Accounting, and BizTech teams through better internal tools and processes.

• Contribution to the strategic direction of customer communication orchestration and AI-driven messaging. Growth Opportunities:

• Skill Development: Deepen expertise in systems design, service design, AI-native design, and complex B2B SaaS product strategy. Opportunity to influence Gusto's AI design strategy.

• Career Progression: Potential to move into Principal or Director-level design roles, or to specialize further in complex revenue-impacting systems. Mentorship opportunities for junior designers.

• Leadership: Lead design initiatives across multiple teams and product areas, driving strategy and execution without direct management responsibility initially.

• Industry Exposure: Work with cutting-edge AI integration in design and contribute to innovative solutions in the FinTech and HR Tech space.

📝 Enhancement Note: This role offers a unique blend of product design and operational strategy, providing a pathway for designers to gain significant business acumen and influence revenue outcomes. The "Staff" level designation signifies a high degree of autonomy and strategic contribution, aligned with senior operations roles.

🌐 Work Environment

Office Type: Hybrid work model requiring 2-3 days per week in designated Gusto office locations (Denver, San Francisco, New York).

Office Location(s):

• Denver, CO (Hybrid)

• New York, New York, United States

• San Francisco, CA (Hybrid) Workspace Context:

• Collaborative office spaces designed to foster interaction between cross-functional teams.

• Access to standard design and productivity tools (Figma, Amplitude, FullStory mentioned).

• The environment is described as collaborative, with a focus on building understanding and empathy for users, and a willingness to work across traditional "swim lanes."

• Expectation of a strong internet connection for remote work days, essential for seamless collaboration.

Work Schedule: Standard 40-hour work week, with flexibility implied by the hybrid model, allowing for focused work both in-office and remotely.

📝 Enhancement Note: The hybrid model emphasizes a balance between in-person collaboration for ideation and strategic alignment, and remote work for focused individual contribution, which is common for senior operations and design roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess alignment with requirements.

• Portfolio Presentation & Discussion: Candidates will likely present their portfolio, focusing on systems-level design, impact on business metrics, and collaboration. Be prepared to discuss your design process, decision-making, and contributions to revenue systems.

• Cross-Functional Interviews: Interviews with partners in Product, Engineering, and potentially other operations-adjacent roles (e.g., data science, marketing) to assess collaboration skills and strategic thinking.

• Design Challenge/Workshop: May involve a take-home assignment or a live workshop to evaluate problem-solving, systems thinking, and design execution under pressure. Focus on how you approach ambiguity and complex systems.

• Hiring Manager Interview: Final discussion to assess cultural fit, leadership potential, and overall alignment with the team's vision.

Portfolio Review Tips:

• Prioritize Systems Thinking: Showcase projects that demonstrate your ability to design complex, interconnected systems, not just isolated features. Highlight how your designs impact multiple touchpoints and stakeholders.

• Quantify Impact: For each project, clearly articulate the problem, your role, the solution, and the measurable business impact (e.g., revenue increase, conversion rate improvement, cost savings, efficiency gains).

• Showcase Collaboration: Include examples of how you worked with cross-functional partners, managed stakeholder expectations, and facilitated alignment.

• Detail Your Process: Explain your thought process, research methodologies, and decision-making criteria. Be ready to discuss tradeoffs and how you navigated challenges.

• Highlight AI Integration: If applicable, demonstrate how you've used AI tools in your design process or designed AI-powered user experiences.

• Focus on Revenue & Operations: Frame your case studies around how your design decisions directly influenced revenue generation, operational efficiency, or business outcomes.

Challenge Preparation:

• Ambiguity & Strategy: Practice approaching open-ended problems and defining strategic UX visions for complex systems. Think about how to break down large problems into manageable parts.

• Service Design: Be ready to map out customer journeys and internal processes, identifying pain points and opportunities for improvement across multiple channels and touchpoints.

• Data-Informed Design: Prepare to discuss how you use data (analytics, user research) to inform your design decisions and measure success.

• Internal Tooling: Consider how you would design for internal users, balancing their efficiency needs with the company's business objectives.

📝 Enhancement Note: The interview process will heavily scrutinize systems thinking, operational impact, and cross-functional collaboration. Candidates should tailor their portfolio and preparation to demonstrate how their design skills directly contribute to revenue growth and operational efficiency, aligning with the "revenue systems" aspect of the role.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (expected proficiency).

• Analytics & User Behavior: Amplitude, FullStory (experience leveraging these for data-driven insights is preferred).

• Design System: Gusto's internal design system (contribution and adherence expected).

Analytics & Reporting:

• Experience with data analysis tools to inform design decisions and measure impact.

• Understanding of how to track key metrics related to pricing, conversion, and customer engagement. CRM & Automation:

• While not explicitly listed, understanding of how design impacts CRM (e.g., Salesforce) and marketing automation platforms (e.g., Marketo, HubSpot) relevant to customer communication and sales processes would be beneficial.

• Familiarity with how internal platforms (like Promo Engine, Product Catalog) interact with broader revenue systems.

📝 Enhancement Note: Proficiency in Figma is standard. The emphasis on Amplitude and FullStory indicates a strong data-driven culture, crucial for operations-focused roles. Understanding the integration points between design, CRM, and marketing automation is key for this role's revenue impact.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: A deep understanding and empathy for small business owners and their employees, driving design decisions that solve real problems.

• Bias for Action & Iteration: A culture that encourages rapid prototyping, testing, and shipping, with a willingness to iterate based on feedback and data.

• Systems Thinking: Approaching complex problems by understanding the interconnectedness of various components, processes, and user journeys.

• Collaboration & Transparency: Working closely with cross-functional partners, sharing knowledge, and fostering an environment of open communication.

• Data-Driven: Utilizing data and insights to validate hypotheses, inform decisions, and measure the impact of design solutions.

• AI-Native Mindset: Actively embracing and integrating AI tools to enhance design processes and create innovative user experiences.

Collaboration Style:

• Highly collaborative, working within cross-functional pods (Product, Engineering, Data, Marketing).

• Emphasis on shared ownership and co-creation of solutions.

• Open to feedback and constructive critique, with a focus on collective success.

• Strong communication skills are essential for aligning diverse stakeholders and driving consensus.

📝 Enhancement Note: The values align with a high-performing, innovative operations and product development environment. The "AI-native" and "systems thinking" aspects are particularly relevant for a role focused on revenue systems and growth.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity: Tackling 0-to-1 problems and defining new systems and processes in a rapidly evolving FinTech landscape.

• Complexity: Designing for intricate pricing models, multi-entity billing, and complex orchestration of customer communications across various channels.

• Cross-Functional Alignment: Ensuring cohesive strategies and user experiences across multiple teams (Growth, Revenue Systems, Sales, Marketing) with potentially competing priorities.

• AI Integration: Defining best practices and scalable solutions for AI-driven messaging and customer experiences within a design framework.

• Balancing Internal/External Needs: Designing for both internal efficiency and external customer delight in revenue-critical systems.

Learning & Development Opportunities:

• Deep Dive into Revenue Systems: Gain unparalleled insight into pricing, packaging, billing, and customer engagement strategies that directly drive business revenue.

• AI Design Leadership: Become a leader in designing AI-native customer experiences and workflows.

• Systems & Service Design Mastery: Hone skills in architecting complex systems and mapping intricate service blueprints.

• Cross-Functional Influence: Develop strong strategic influence across Product, Engineering, Sales, and Marketing.

• Mentorship: Opportunity to mentor and be mentored within a large, experienced design organization.

📝 Enhancement Note: The challenges are significant and require a senior-level individual who can navigate complexity and drive strategic change. The growth opportunities are substantial, offering a chance to become a subject matter expert in critical revenue-generating systems and AI-driven design.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a unified checkout experience for a complex B2B SaaS product with multiple pricing tiers and add-ons?" (Focus on systems thinking, user flow, and business logic).

• "Describe a time you had to balance the needs of internal sales teams with the experience of external customers. What was the outcome?" (Highlight collaboration, empathy, and problem-solving).

• "Imagine we're launching a new AI-powered communication feature for customer onboarding. How would you approach designing the user experience and ensuring customer trust?" (Focus on AI design principles, user journey, and ethical considerations).

• "How would you design a system to ensure consistent messaging across email, in-app notifications, and sales outreach for pricing updates?" (Emphasize service design, channel strategy, and platform-level consistency). Company & Culture Questions:

• "What interests you about Gusto's mission and our AI-native design approach?" (Research Gusto's mission, values, and recent AI initiatives).

• "How do you contribute to a collaborative and inclusive team environment?" (Relate to Gusto's emphasis on empathy and cross-functional work).

• "How do you approach learning and staying current with new design tools and methodologies, especially in AI?" (Demonstrate a growth mindset and proactive learning). Portfolio Presentation Strategy:

• Structure: Organize your portfolio around 2-3 key projects that best showcase your systems thinking and impact on revenue/operations. For each, clearly define the problem, your role, process, solution, and quantifiable results.

• Narrative: Tell a compelling story for each case study, emphasizing the challenges, your strategic thinking, and the impact of your design decisions.

• Metrics Focus: Be ready to discuss the metrics you tracked and how your design influenced them (e.g., conversion rates, revenue, user adoption, process efficiency).

• Systems & AI Emphasis: Explicitly call out how your projects involved complex systems, internal tooling, or AI integration.

• Q&A Readiness: Anticipate questions about your design choices, trade-offs, and how you would apply your experience to Gusto's specific challenges.

📝 Enhancement Note: Preparation should heavily lean into demonstrating how design skills translate into tangible business outcomes, particularly revenue and operational efficiency. Understanding Gusto's AI-native strategy is critical for cultural and technical alignment.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the Greenhouse portal via the provided link.

• Customize Your Resume: Tailor your resume to highlight your experience in systems-level design, B2B SaaS, internal tooling, and roles that directly impacted revenue or operational efficiency. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 of your most impactful projects that best showcase your systems thinking, collaboration, and quantifiable results, especially those related to pricing, revenue systems, or complex customer journeys. Ensure your case studies clearly articulate the problem, your process, and the business impact.

• Prepare Your Presentation: Practice presenting your portfolio. Be ready to discuss your design process, decision-making, and how your work contributed to business objectives. Focus on the "why" behind your design choices and the measurable outcomes.

• Research Gusto: Understand Gusto's mission, values, products, and their commitment to an AI-native design organization. Prepare to discuss how your experience and approach align with their culture and strategic goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.