Product Designer (CRO & Delivery) | Kaunas

📍 Job Overview

Job Title: Product Designer (CRO & Delivery)

Company: Mediatech

Location: Kaunas, Lithuania

Job Type: Full-time

Category: Product Design / Conversion Rate Optimization

Date Posted: 2026-06-08

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the end-to-end product design process, encompassing both large-scale publishing experience redesigns and conversion rate optimization (CRO) initiatives.

• Partner closely with a dedicated CRO team to formulate data-driven A/B testing hypotheses, design test variants, analyze results, and integrate learnings into the design system.

• Leverage analytics, heatmaps, and A/B test outcomes to inform design iterations, prioritizing measurable impact over subjective opinions.

• Contribute to and maintain the company's design system, ensuring its integrity and evolution amidst conversion-focused design pressures.

📝 Enhancement Note: While the title is "Product Designer," the emphasis on CRO, A/B testing, and conversion metrics, alongside the collaboration with a CRO team, indicates a specialized role focused on driving measurable business outcomes through design. This is not a purely aesthetic or feature-focused design role but one deeply integrated with performance marketing and data analysis.

📈 Primary Responsibilities

• Lead the full design lifecycle for major brand redesigns and publishing experience enhancements, from initial problem definition and research to final, measurable outcomes.

• Proactively diagnose underlying user and business problems, transforming vague requests into clearly defined problems to solve, and presenting evidence-based solutions.

• Design specifically for conversion by creating clear visual hierarchies, intuitive calls-to-action (CTAs), optimized forms, and streamlined funnel-stage user interfaces, with a precise understanding of conversion goals.

• Collaborate with the CRO team to develop robust A/B test hypotheses, design compelling test variations, meticulously analyze performance data, and systematically feed successful learnings back into the central design system.

• Utilize a variety of data sources, including web analytics, heatmaps, session recordings, and A/B test results, to guide design decisions and iterative improvements, ensuring a data-informed approach.

• Develop and contribute new components to the design system, providing clear rationale and comprehensive documentation, while actively safeguarding its consistency and effectiveness against conversion-driven design compromises.

• Articulate design choices and their resulting impact in business-oriented language, clearly connecting design decisions to key funnel metrics and potential conversion uplifts.

• Integrate and critically evaluate AI tools within the design workflow to enhance efficiency and explore new design possibilities without compromising quality standards.

• Actively participate in and contribute to the continuous improvement of the team's design methodologies, experimentation processes, and overall operational efficiency.

📝 Enhancement Note: The responsibilities highlight a dual focus: executing comprehensive product design projects for brand experience and directly contributing to conversion optimization through iterative A/B testing. The emphasis on "diagnosing the real problem" and "designing for conversion" underscores a performance-oriented mindset critical for this role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in UX/UI principles, digital design, or a related field is implied. Candidates with formal education in design, Human-Computer Interaction (HCI), or digital media will find their qualifications recognized.

Experience: A minimum of 2-5 years of professional experience in UX/UI design, with a proven track record of shipping successful digital products and features, is expected. Experience with conversion rate optimization (CRO) strategies and A/B testing is a significant advantage.

Required Skills:

• UX/UI Design Expertise: Demonstrated ability to create intuitive, user-centered interfaces, with a strong portfolio showcasing shipped work and a refined aesthetic sensibility.

• Figma Proficiency: Advanced skills in Figma for design, prototyping, and collaboration, including experience with design systems.

• Design System Contribution: Proven experience working with, contributing to, and maintaining design systems, ensuring scalability and consistency.

• Conversion-Focused Design: Ability to design for conversion metrics, including clear hierarchy, CTAs, forms, and funnel stages, with a strategic understanding of optimization goals.

• A/B Testing Collaboration: Practical experience with A/B testing principles and a strong ability to collaborate with CRO specialists on hypothesis generation and test design.

• Data-Driven Decision Making: Proficiency in using analytics, heatmaps, user research, and A/B test results to inform and validate design decisions.

• Problem Diagnosis: Strong analytical skills to diagnose root problems behind design requests and propose effective, evidence-backed solutions.

• Communication & Stakeholder Management: Clear and concise communication of design decisions, trade-offs, and impact to diverse stakeholders, including business and technical teams.

• AI Tool Integration: Comfort and critical engagement with using AI tools to enhance design workflows and outputs.

Preferred Skills:

• User Research & Usability Testing: Experience conducting various forms of user research and usability testing to gather insights that inform design.

• Conversion Metrics Fluency: Deep understanding of core conversion metrics such as Click-Through Rate (CTR), bounce rate, form completion rates, and their impact on business goals.

• Contribution to Process Improvement: Experience in identifying and implementing improvements to design and experimentation processes.

• Experience in Digital Publishing: Familiarity with the digital publishing industry, content management systems, and user engagement strategies within media environments.

📝 Enhancement Note: The emphasis on "diagnosing the real problem" and "designing for conversion" suggests that candidates with a strong analytical and problem-solving mindset, in addition to core design skills, will be highly valued. The requirement for a "portfolio of shipped work backed by data" is a critical differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Data-Backed Case Studies: Showcase at least 2-3 comprehensive case studies demonstrating the full design process from problem identification to measurable outcome, with a strong emphasis on data and A/B test results.

• Conversion Optimization Examples: Include specific examples or case studies where your design directly contributed to conversion rate uplift, improved funnel progression, or achieved specific business metrics.

• Figma & Design System Work: Provide examples of your Figma work, including contributions to or the creation of design systems, illustrating your ability to build scalable and consistent UI components.

• Problem Framing & Research: Demonstrate your approach to problem framing, user research, and data analysis, showing how you use insights to drive design decisions.

Process Documentation:

• Hypothesis-Driven Design: Illustrate how you have collaborated with CRO teams or utilized A/B testing data to formulate and test design hypotheses, detailing the process from hypothesis to impact.

• Iterative Design & Learning: Showcase examples of iterative design processes where feedback, data, and test results led to significant improvements in user experience or conversion rates.

• Design System Integration: Detail your process for contributing to or maintaining a design system, including documentation standards and how you ensure components are used effectively and consistently, especially under conversion pressure.

📝 Enhancement Note: The portfolio is expected to be a critical component of the evaluation, moving beyond visual design to demonstrate a deep understanding of process, data analysis, and measurable impact. Candidates should be prepared to articulate the "why" behind their design decisions, backed by quantitative evidence.

💵 Compensation & Benefits

Salary Range: 4000-5600 EUR/month (Gross)

Benefits:

• Health & Well-being: Comprehensive private health insurance with mental health coverage (including psychotherapy), in-house physiotherapy, and access to premium wellness apps and fitness resources.

• Time Off: Generous paid sick days and vacation days that increase with tenure.

• Professional Development: Robust L&D initiatives aligned with the 70/20/10 model, including access to courses, conferences, books, subscriptions, and regular knowledge-sharing sessions.

• Recognition & Support: Celebrations for work anniversaries, birthdays, weddings, and new family members.

• Community & Connection: Regular quarterly events, company workations, wellness challenges, and team-building activities designed to foster collaboration and camaraderie.

• Modern Workspace: Access to a well-equipped office space with amenities such as gyms, cafes, and restaurants on campus, designed for focus and balance.

• Flexibility: A hybrid working model offering a balance between remote work and in-office collaboration.

Working Hours: Approximately 40 hours per week, with a hybrid work arrangement that balances remote flexibility with in-office collaboration.

📝 Enhancement Note: The stated salary range of 4000-5600 EUR/month (gross) for a mid-level Product Designer in Kaunas, Lithuania, appears competitive, especially considering the extensive benefits package. This range should be benchmarked against local market data for similar roles, but the comprehensive benefits, particularly in health, well-being, and professional development, add significant value.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Publishing, Technology, Media. Mediatech operates at the intersection of these industries, leveraging technology to deliver insights across tech, cybersecurity, health, and finance through its brands like Cybernews, Wellness Pulse, and InvestorsObserver. This context means a fast-paced environment driven by content, data, and audience engagement.

Company Size: Mediatech is described as "one of the fastest-growing digital publishing houses," implying a dynamic, scaling organization. While exact numbers aren't provided, the growth trajectory suggests a culture that embraces change, innovation, and rapid iteration.

Founded: The founding date is not specified, but the company's rapid growth and sophisticated digital presence suggest a modern, forward-thinking organization.

Team Structure: The Product Design Team is integral to Mediatech's growth, comprising designers and CRO experts who collaborate closely. The structure supports a hybrid work model, blending individual focus with team collaboration. Designers are expected to work end-to-end on projects and partner directly with CRO specialists, indicating a flat, collaborative team dynamic where individual initiative is valued.

Methodology: The team employs a data-driven, hypothesis-led approach. Design work is bifurcated into full-scope projects (e.g., large redesigns) and conversion-focused initiatives (A/B tests). The core methodology involves:

• Problem Framing: Diagnosing root issues before designing.

• Data-Informed Design: Using analytics, heatmaps, and test results to guide decisions.

• Experimentation: Rigorous A/B testing in partnership with CRO experts.

• Design System Integration: Contributing to and maintaining a robust design system.

• Business Alignment: Connecting design choices to funnel impact and conversion uplift.

Company Website: https://mediatech.one/

📝 Enhancement Note: Mediatech's culture appears to be performance-oriented, data-centric, and focused on rapid growth within the digital publishing space. The Product Design team operates with a strong emphasis on measurable outcomes, integrating design with conversion rate optimization and leveraging AI tools.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, typically requiring 2-5 years of experience. It offers a significant opportunity for a Product Designer to specialize in conversion optimization and data-driven design, moving beyond traditional UX/UI roles. The scope includes end-to-end ownership of projects and direct impact on business metrics.

Reporting Structure: While not explicitly stated, designers likely report to a Design Lead or Head of Product, with close day-to-day collaboration with CRO specialists and potentially product managers. The emphasis on autonomy suggests a structure that empowers individuals to drive their work.

Operations Impact: The role has a direct impact on Mediatech's revenue and business success through conversion rate optimization and improved user experience across its publishing brands. By designing for conversion and analyzing test results, the designer directly contributes to increased audience engagement, lead generation, and ultimately, business growth.

Growth Opportunities:

• Specialization: Deepen expertise in Conversion Rate Optimization (CRO), A/B testing methodologies, and data analysis within a product design context.

• Leadership: Potential to lead design initiatives, mentor junior designers, and contribute to shaping the team's processes and strategic direction.

• Skill Development: Continuous learning through access to courses, conferences, and knowledge-sharing sessions, with a focus on emerging AI tools and advanced design techniques.

• Cross-functional Exposure: Gain extensive experience working with dedicated CRO teams, data analysts, and content strategists, broadening understanding of the media business.

📝 Enhancement Note: This role offers a strong growth path for designers interested in performance marketing and data-driven product development. The emphasis on measurable outcomes and collaboration with CRO specialists provides a unique opportunity to develop a highly sought-after skill set.

🌐 Work Environment

Office Type: Mediatech offers a hybrid working model, combining remote work flexibility with regular in-office collaboration. The office is located on the CyberCity campus, described as a modern infrastructure designed for focus and balance, fostering a community of professionals.

Office Location(s): Kaunas, Lithuania, specifically on the CyberCity campus. This location provides access to amenities like gyms, cafes, and restaurants, creating a vibrant professional ecosystem.

Workspace Context:

• Collaborative Environment: The office is designed to encourage interaction, knowledge sharing, and alignment across teams. Features like game areas and communal spaces facilitate informal collaboration.

• Tools & Technology: Employees have access to modern infrastructure and technology required for their roles, supporting efficient design and analysis workflows.

• Team Interaction: Regular in-office days are scheduled for team connection, creative alignment, and collaborative problem-solving, complementing remote work. The campus environment also supports networking and community building.

Work Schedule: A standard 40-hour work week is expected, with flexibility offered through the hybrid model. This structure allows for focused individual work periods (potentially remote) and dedicated collaborative time in the office, supporting the dynamic needs of design and experimentation processes.

📝 Enhancement Note: The hybrid model and campus environment at CyberCity suggest a workplace that values both individual productivity and strong team cohesion. The amenities and focus on well-being are indicative of a company that invests in its employees' experience.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, emphasizing your portfolio and relevant experience in UX/UI design and CRO.

• Portfolio Presentation & Discussion: A session where you'll present 2-3 key case studies from your portfolio, focusing on your design process, data-driven decisions, and measurable outcomes. Be prepared to discuss your role, the challenges faced, and the impact of your work.

• Technical/Skills Assessment: This may involve a design exercise or a discussion about your proficiency with Figma, design systems, and your approach to A/B testing and conversion optimization.

• Team/Cultural Fit Interview: An opportunity to meet potential team members and discuss your collaboration style, problem-solving approach, and alignment with Mediatech's data-driven and growth-oriented culture.

• Final Interview: Likely with a senior leader to discuss overall fit, career aspirations, and finalize any details.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly articulate the problem, your solution, and, crucially, the measurable results achieved (e.g., conversion uplift percentage, reduction in bounce rate, improvement in user task completion).

• Showcase Process: Detail your end-to-end design process, from initial research and problem framing to ideation, iteration, testing, and final implementation. Highlight how data (analytics, user feedback, A/B tests) informed each stage.

• Highlight CRO Collaboration: If applicable, specifically detail your experience working with CRO teams, developing hypotheses, designing variants, and analyzing test results.

• Demonstrate Figma & Design System Skills: Ensure your Figma work is well-organized, and if you contributed to a design system, clearly explain your role and the system's structure and benefits.

• Tell a Story: Structure your portfolio presentations as compelling narratives that showcase your problem-solving abilities and strategic thinking.

Challenge Preparation:

• Data Interpretation: Practice interpreting common web analytics and A/B testing reports. Be ready to discuss how you would use this data to inform design.

• Hypothesis Generation: Prepare examples of how you would formulate A/B test hypotheses for common conversion points (e.g., landing pages, forms, CTAs).

• Problem-Solving Scenarios: Anticipate questions about how you would approach a vague design request or a situation where data conflicts with intuition. Focus on your diagnostic process.

• Communication of Trade-offs: Be ready to explain the trade-offs involved in design decisions, especially between aesthetic goals and conversion optimization.

📝 Enhancement Note: The interview process strongly emphasizes a candidate's ability to demonstrate measurable impact through design, with a particular focus on conversion optimization. A portfolio that clearly articulates data-backed results and a systematic approach to A/B testing will be paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI/UX design, prototyping, and collaboration. Proficiency is essential, including advanced features for component creation and system management.

• Design Systems: Experience working with and contributing to design systems is critical for maintaining consistency and scalability across Mediatech's brands.

• AI Tools: Integration and critical use of AI tools within the design workflow are expected to enhance efficiency and explore new possibilities.

Analytics & Reporting:

• Web Analytics Tools (e.g., Google Analytics, Adobe Analytics): Essential for understanding user behavior, tracking conversions, and measuring the impact of design changes.

• Heatmap & Session Recording Tools (e.g., Hotjar, Crazy Egg): Used to visualize user interaction patterns and identify areas for improvement.

• A/B Testing Platforms (e.g., Optimizely, VWO, Google Optimize): To design, implement, and analyze A/B tests collaboratively with the CRO team.

CRM & Automation:

• While not explicitly mentioned as primary tools for the designer, a general understanding of how design impacts CRM data and user journeys within automated workflows may be beneficial. Familiarity with tools that integrate with design outputs (e.g., content management systems) is likely.

• Project Management Tools (e.g., Jira, Asana): Likely used for task management, workflow tracking, and team collaboration.

📝 Enhancement Note: The technology stack is heavily focused on design execution (Figma, Design Systems) and performance measurement (Analytics, A/B Testing Platforms). Proficiency in these areas, coupled with an ability to leverage AI tools, is key.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decisions: A core value, emphasizing that design choices must be supported by analytics, user research, and A/B test results, not just subjective opinion.

• Impact & Growth: A strong focus on driving measurable business impact (conversion uplift) and contributing to the company's rapid growth trajectory.

• Curiosity & Problem-Solving: Encouraging a proactive approach to diagnosing issues, asking "why," and seeking to solve root problems rather than just symptoms.

• Collaboration & Ownership: Valuing teamwork, particularly between design and CRO, and fostering a sense of ownership over the entire design process and its outcomes.

• Efficiency & Innovation: Embracing tools like AI to enhance workflows and improve operational efficiency without compromising quality.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with CRO experts, sharing hypotheses, jointly analyzing results, and feeding learnings back into the design system. This implies a highly integrated and collaborative workflow.

• Evidence-Based Discourse: Communication and decision-making are expected to be grounded in data and evidence, fostering constructive debate and alignment.

• Process Improvement Focus: A culture that encourages continuous refinement of design and experimentation processes, seeking ways to work smarter and achieve better outcomes.

📝 Enhancement Note: Mediatech's culture appears to be performance-driven, data-centric, and collaborative, with a strong emphasis on tangible results. Designers are expected to be proactive problem-solvers who can effectively partner with other functions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Conversion: Effectively designing visually appealing interfaces that simultaneously drive high conversion rates can be a delicate balance. Candidates must demonstrate skill in achieving both.

• Data Interpretation Complexity: Navigating and interpreting complex A/B test results and analytics data to derive actionable design insights requires strong analytical skills.

• Integrating AI Critically: Effectively leveraging AI tools while maintaining design integrity and critically evaluating AI outputs presents an ongoing challenge.

• Driving Change in a Growing Company: Contributing to process improvements and influencing design direction within a fast-growing, dynamic organization requires adaptability and strong communication.

Learning & Development Opportunities:

• Advanced CRO & Analytics: Deepen expertise in conversion rate optimization techniques, statistical analysis for A/B testing, and advanced web analytics.

• AI in Design: Explore and master emerging AI tools and methodologies relevant to product design and optimization.

• Design System Leadership: Grow into a role that shapes and leads the evolution of the company's design system.

• Cross-Functional Expertise: Develop a deeper understanding of marketing, data science, and business strategy through close collaboration.

📝 Enhancement Note: The role presents opportunities to tackle complex design challenges at the intersection of user experience and direct business performance, fostering growth in specialized areas like CRO and data-driven product development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you diagnosed a complex user problem before designing a solution. What was your process, and what was the outcome?" (Focus on your problem-framing and diagnostic skills.)

• "How do you approach designing for conversion? Walk me through an example of a design element you optimized for conversion and the data that supported it." (Highlight your understanding of conversion metrics and data-driven design.)

• "Imagine you're asked to 'make this button bigger.' How would you respond, and what steps would you take to ensure a data-backed approach?" (Demonstrate your ability to push back constructively and redirect to problem-solving.)

• "How have you collaborated with CRO specialists or analyzed A/B test results in your previous roles? What was your contribution?" (Showcase your experience in experimentation and data analysis.) Company & Culture Questions:

• "Why are you interested in Mediatech and this specific role, given its focus on CRO alongside product design?" (Align your interests with the company's performance-driven culture and the role's unique blend.)

• "How do you stay updated on AI tools and their application in design?" (Demonstrate your proactive learning and critical approach to new technologies.)

• "Describe your experience working within a hybrid or remote team environment. How do you ensure effective collaboration and communication?" (Address your adaptability and teamwork skills in a hybrid setting.) Portfolio Presentation Strategy:

• Structure: Organize your presentation logically: Problem -> Your Role -> Process/Research -> Solutions (with rationale) -> Data/Results (quantified impact) -> Learnings/Next Steps.

• Data Emphasis: For each case study, dedicate significant time to explaining the data you used, the insights derived, and the measurable outcomes of your design solutions.

• Figma & System Showcase: Be ready to briefly demonstrate your Figma skills or walk through components from a design system you've worked with.

• Conciseness: Be mindful of time. Focus on the most impactful projects and clearly articulate your contributions and the business impact. Practice your delivery beforehand.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating a data-driven mindset, a strategic approach to problem-solving, and a clear understanding of how design directly contributes to business objectives like conversion rates.

📌 Application Steps

To apply for this Product Designer (CRO & Delivery) position:

• Submit your application through the provided link on Ashby.

• Tailor Your Resume: Highlight keywords related to UX/UI design, Figma, design systems, conversion rate optimization (CRO), A/B testing, data analysis, and problem-solving. Quantify achievements wherever possible.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best demonstrate your end-to-end design process, data-driven decision-making, and measurable impact on conversion rates. Ensure clear articulation of the problem, your process, and the quantified results.

• Prepare Your Presentation: Practice presenting your portfolio case studies, focusing on storytelling, clear communication of your process, and the data that supports your design decisions and their impact. Be ready to discuss your collaboration with CRO teams.

• Research Mediatech: Understand their brands (Cybernews, Wellness Pulse, InvestorsObserver), their mission, and their growth trajectory. Consider how your design skills can contribute to their success in the digital publishing space.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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