Product Designer - Creator Platform

📍 Job Overview

Job Title: Product Designer - Creator Platform

Company: GoWish, Ønskeskyen

Location: Amerika Pl. 19, København, 2100, DK

Job Type: FULL_TIME

Category: Product Design / UX/UI Design

Date Posted: 2026-08-06

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Own the end-to-end UI and UX design for GoWish's new Creator Platform, a critical initiative at the intersection of creators, social experiences, discovery, and monetization.

• Design and implement user-centric onboarding, activation, and monetization flows to empower creators to build wishlists, grow their audience, and collaborate with brands.

• Drive product strategy and execution for creator tools, focusing on curation, content publishing, performance analytics, and audience growth features.

• Collaborate closely with Product Management, Engineering, Data, and Growth teams to translate creator needs and business objectives into clear, buildable design solutions.

• Champion a data-driven design approach, leveraging user research, experimentation, and analytics to inform decisions and optimize the creator experience.

📝 Enhancement Note: This role is positioned as a mid-level Product Designer with a significant ownership component, indicated by "own the design of the creator journey end-to-end" and "designing in ambiguity, including 0-to-1 spaces." The focus on a "new role" and "new initiative" suggests a startup-like environment within a larger company, demanding adaptability and proactive problem-solving.

📈 Primary Responsibilities

• End-to-End Creator Journey Ownership: Design and iterate on the complete creator lifecycle, from initial application and onboarding to becoming a thriving, active participant on the platform.

• Onboarding & Activation Design: Develop intuitive and effective onboarding and activation flows that enable new creators to quickly understand and achieve value from the platform.

• Creator Tool Development: Design core creator tools for wish list curation, content publishing, performance tracking, and audience engagement to enhance their productivity and success.

• Sharing & Distribution Optimization: Craft seamless sharing flows that facilitate the distribution of wishlists across various social platforms, maximizing creator reach and visibility.

• Interaction & Visual Design Excellence: Maintain a high standard for interaction and visual design, contributing to and extending the company's design system as the product evolves.

• User Research & Validation: Conduct user research, usability testing, and experiments to gather insights and validate design decisions, partnering with the in-house User Researcher.

• Cross-functional Collaboration: Work in close partnership with Product Managers and Engineers throughout the discovery, design, and delivery phases, ensuring alignment and efficient execution.

• Monetization Strategy Integration: Balance creator experience with commercial objectives by designing monetization features that provide genuine value to creators and their audiences without being intrusive.

📝 Enhancement Note: The responsibilities emphasize a holistic product design approach, moving beyond just UI/UX to encompass strategy, research, and cross-functional leadership. The explicit mention of "0-to-1 spaces" and "ambiguity" highlights the pioneering nature of this role.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: 4+ years of dedicated Product Design experience, with a proven track record of building and shipping consumer-facing products, demonstrating proficiency in both UI and UX design.

Required Skills:

• Product Design: Comprehensive understanding of the product development lifecycle and the ability to contribute at all stages.

• UI/UX Design: Expertise in crafting intuitive user interfaces and seamless user experiences for digital products.

• Interaction Design: Ability to design engaging and effective user interactions that enhance usability and delight.

• Visual Design: Strong aesthetic sensibility and the ability to create visually appealing and consistent designs.

• Prototyping: Proficiency with modern design and prototyping tools (e.g., Figma, Sketch, Adobe XD) to create interactive mockups and user flows.

• Design Systems: Experience in building, maintaining, and extending design systems to ensure consistency and scalability across products.

• User Research & Validation: Competence in conducting user research, usability testing, and A/B experiments to inform design decisions.

• Data-Driven Decision Making: Ability to leverage customer insights, experimentation, and data analytics to guide design choices.

• Stakeholder Management: Excellent communication and interpersonal skills to effectively manage expectations and collaborate with diverse stakeholders.

• Cross-functional Collaboration: Proven ability to work effectively within cross-functional teams, including Product, Engineering, Data, and Growth.

Preferred Skills:

• Experience designing for creator platforms, influencer marketing tools, social media applications, or content creation suites.

• Deep understanding of creator economies, audience building strategies, content creation workflows, and monetization models.

• Experience with social networking platforms or community-driven products.

• Demonstrated success in designing for user activation, engagement, and retention.

• Familiarity with agile development methodologies and iterative design processes.

📝 Enhancement Note: The experience requirement of "4+ years" combined with the "0-to-1 spaces" and "ambiguity" suggests this role is ideal for a designer who has already navigated the complexities of product development and is ready to take significant ownership in a new product area. The emphasis on both "craft" and "product thinking" indicates a need for a well-rounded designer.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, curated portfolio showcasing end-to-end product design projects, demonstrating both UI and UX craft.

• Clear product thinking and problem-solving methodologies applied to real-world challenges.

• Examples of designing in ambiguous or "0-to-1" environments, illustrating the ability to define and shape new product areas.

• Case studies that highlight the impact of your design decisions, supported by user insights, experimentation, and data.

• Demonstrations of interaction design, visual design, and the application of design systems. Process Documentation:

• Case studies should clearly outline the design process, from initial problem definition and user research through ideation, prototyping, testing, and final implementation.

• Document the rationale behind key design decisions, referencing user feedback, data, and business objectives.

• Showcase how you collaborated with Product, Engineering, and Data teams throughout the design and development lifecycle.

• Illustrate how you leveraged design systems and contributed to their evolution.

📝 Enhancement Note: The portfolio is critical for this role, especially given the emphasis on "product thinking" and "designing in ambiguity." Candidates must be able to articulate their process and demonstrate tangible impact, not just aesthetic proficiency.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Product Designer with 4+ years of experience in Copenhagen, Denmark, the estimated annual salary range is DKK 450,000 - DKK 650,000. This range accounts for the cost of living in Copenhagen and the competitive market for skilled product designers in the tech sector.

Benefits:

• Happy Birthday Leave: An extra day off to celebrate your birthday.

• 30 Days of Vacation: Generous paid time off to ensure work-life balance and rejuvenation.

• Pension & Insurance: Comprehensive retirement planning and health insurance coverage.

• Weekly Lunch Scheme: A subsidized or provided lunch program to fuel your workday.

• Unlimited Snacks & Sodas: Access to a well-stocked kitchen for continuous energy and refreshment.

• Events & Playful Happenings: Regular team events and activities designed to foster camaraderie and enjoyment.

Working Hours: Standard full-time hours (approximately 40 hours per week) with a flexible hybrid work arrangement. The emphasis is on output and collaboration rather than strict adherence to hours, allowing for a balanced approach to work and personal life.

📝 Enhancement Note: Salary estimate is based on publicly available data for Product Designers in Copenhagen, Denmark, considering experience level and industry. Benefits are directly pulled from the job description, highlighting GoWish's commitment to employee well-being and a positive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Social Shopping Platform / E-commerce Technology. GoWish operates in the rapidly evolving digital commerce space, aiming to innovate the gifting and social shopping experience for millions of users globally. This industry demands continuous adaptation to user trends, technological advancements, and competitive market dynamics.

Company Size: GoWish is part of the Ønskeskyen brand, which serves over 18 million users. While the specific size of the product design team or the Creator Platform initiative isn't detailed, the user base suggests a significant and growing operation with substantial resources and ambition.

Founded: Ønskeskyen was founded with a vision to revolutionize gifting. GoWish represents a strategic expansion or evolution of this vision, focusing on the creator economy. This history implies a company culture that values innovation and adapting to new market opportunities.

Team Structure:

• The Product Designer will be part of a cross-functional team dedicated to the Creator Platform. This team typically includes a Product Manager, Engineers (front-end and back-end), and potentially a Data Analyst or Scientist.

• Collaboration with a dedicated in-house User Researcher is also a key aspect of the team's discovery process.

• The broader GoWish/Ønskeskyen organization likely has established departments for Engineering, Product, Marketing, Growth, and Commercial, with which the Creator Platform team will interact. Methodology:

• Data-Driven Innovation: The company emphasizes using data and experimentation to drive product decisions and measure success against company goals and team OKRs.

• Cross-functional Experimentation: Teams are encouraged to experiment and collaborate across disciplines to bring bold ideas to life.

• Agile & Iterative Development: The product development process likely follows agile principles, with a focus on iterative design and continuous improvement.

• Ownership & Accountability: A culture of ownership is promoted, where individuals and teams are empowered to take responsibility for their areas and drive results.

Company Website: https://careers.gowish.com

📝 Enhancement Note: The company culture is described as playful, curious, and focused on ownership and collaboration. The "Creator Platform" initiative suggests a strategic push into a high-growth area, requiring a proactive and innovative mindset from team members. The user base of 18+ million indicates a company with established traction and significant potential for impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Product Designer (2-5 years of experience). While not strictly an "operations" role in the traditional sense (like RevOps or Sales Ops), the design function is integral to the operational success of the Creator Platform by enabling creators and driving monetization. The designer will be responsible for owning significant product areas.

Reporting Structure: The Product Designer will report to a Product Design Lead or Manager, and work daily within a cross-functional team structure alongside a Product Manager and Engineers. They will also collaborate with other design functions within the broader GoWish/Ønskeskyen organization.

Operations Impact: The Product Designer's work directly impacts the operational efficiency and revenue generation of the Creator Platform. By creating seamless onboarding, engagement, and monetization tools for creators, the designer influences user activation, retention, and the platform's overall commercial success. The OKRs mentioned will likely tie directly to creator acquisition, engagement, and revenue generated through collaborations.

Growth Opportunities:

• Ownership & 0-to-1 Experience: Opportunity to define and shape a new product area from its inception, gaining invaluable experience in building new ventures.

• Skill Specialization: Potential to deepen expertise in creator economy design, social commerce, monetization strategies, and advanced user research techniques.

• Design System Contribution: Play a key role in expanding and refining the company's design system, impacting multiple product lines.

• Cross-functional Leadership: Develop strong collaboration and communication skills by working closely with Product, Engineering, Data, and Growth teams, potentially leading design initiatives within these teams.

• Career Progression: Potential to advance to Senior Product Designer, Lead Product Designer, or Product Design Manager roles as the Creator Platform scales and proves successful.

📝 Enhancement Note: While the job title is "Product Designer," the responsibilities and emphasis on ownership, ambiguity, and direct business impact align with the strategic importance often found in operations-adjacent roles. The growth opportunities focus on developing specialized skills and leadership within a product development context.

🌐 Work Environment

Office Type: The company operates a hybrid work model, with a central, modern office located in Østerbro, Copenhagen. This suggests a professional and well-equipped workspace designed for collaboration.

Office Location(s): The primary office is at Amerika Pl. 19, Copenhagen, conveniently situated between Nordhavn and Østerport Station, indicating good accessibility via public transport.

Workspace Context:

• Collaborative Hybrid Setup: The environment encourages in-person collaboration for key team activities, with flexibility for remote work. This balance aims to foster team cohesion while respecting individual work preferences.

• Modern Office Amenities: The office is described as "bright" and "modern," likely equipped with the necessary tools and technology to support design work, including high-speed internet, comfortable workstations, and meeting spaces.

• Cross-functional Interaction: The hybrid model and team structure facilitate regular interaction with Product Managers, Engineers, Data teams, and other GoWish employees, fostering a dynamic and integrated work environment.

Work Schedule: A flexible hybrid setup is offered, implying that while there are core hours or days for in-office collaboration, there's also flexibility to manage personal schedules. The focus is on delivering results, allowing for adaptable work patterns within the hybrid framework.

📝 Enhancement Note: The hybrid setup and modern office environment are designed to support collaboration and productivity, essential for a design role that requires close interaction with engineering and product teams. The location's accessibility is a practical consideration for candidates.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess qualifications and alignment with the role.

• Portfolio Presentation & Discussion: A session where you'll present your portfolio, discussing your process, design decisions, and impact on previous projects. Expect in-depth questions about your approach to ambiguity, user research, and collaboration.

• Cross-functional Team Interview: You'll likely meet with members of the Creator Platform team (Product Manager, Engineers) to assess your collaboration style, communication skills, and ability to integrate into their workflow.

• Hiring Manager/Design Lead Interview: A discussion focused on your design philosophy, career aspirations, cultural fit, and how you'd approach challenges within GoWish.

• Potential Case Study/Design Challenge: Depending on the process, you might be asked to complete a take-home design challenge or a live design exercise to evaluate your problem-solving and design skills in a simulated scenario.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 of your strongest projects that best showcase your end-to-end product design capabilities, particularly those involving consumer-facing products, ambiguous problem spaces, or similar domains (creator platforms, social).

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (research, ideation, iteration, testing), the key decisions you made, and the measurable impact of your design. Use visuals effectively.

• Highlight "0-to-1" Experience: If you have experience designing new features or products from scratch, emphasize this, as it's a key requirement for this role.

• Demonstrate Data & Research: Show how you used user insights, data, and experimentation to inform your design choices and validate your solutions.

• Design System Proficiency: Include examples of how you've worked with or contributed to design systems.

• Be Ready for Deep Dives: Anticipate detailed questions about your design rationale, trade-offs, and how you handled challenges.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with GoWish, Ønskeskyen, the creator economy, social shopping, and monetization models for creators.

• Practice Problem Framing: Be prepared to define and reframe problems, identify key user needs, and propose potential solutions.

• Focus on Process: Even in a short challenge, emphasize your thought process, how you'd approach research, and how you'd collaborate.

• Communicate Clearly: Practice articulating your design decisions and rationale concisely and persuasively.

📝 Enhancement Note: The interview process emphasizes practical application of design skills, collaboration, and strategic thinking. The portfolio review is central, and candidates should prepare to articulate their process and impact, especially in ambiguous contexts.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Fluency in modern design tools is essential. The company likely uses Figma given its industry prevalence and collaborative features, but Sketch or Adobe XD might also be acceptable.

• Design Systems: Tools and methodologies for building and managing design systems will be important. This could involve shared libraries within Figma or dedicated design system platforms.

• User Research Tools: Experience with tools for usability testing, surveys, and user interviews (e.g., UserTesting.com, Maze, Typeform).

• Collaboration Tools: Proficiency with tools like Slack, Jira, Confluence, and Asana for team communication and project management.

Analytics & Reporting:

• Data Analysis Platforms: Familiarity with tools used for analyzing user behavior and product performance, such as Google Analytics, Amplitude, or Mixpanel.

• Data Visualization: Ability to interpret data dashboards and potentially create simple visualizations to support design decisions.

CRM & Automation:

• While not directly managing CRM/automation systems, an understanding of how these systems (and related data) inform user journeys and monetization strategies would be beneficial.

📝 Enhancement Note: The specific mention of "modern design and prototyping tools" and "design systems" points to a need for proficiency in industry-standard software like Figma. Experience with data analysis tools is also highlighted as a way to make "data decisions."

👥 Team Culture & Values

Operations Values:

• Curiosity: A drive to explore new ideas, understand user needs deeply, and challenge the status quo.

• Ownership: Taking responsibility for outcomes, from initial concept to successful implementation and iteration.

• Bold Ideas: Encouraging innovative thinking and the courage to pursue ambitious projects that can drive significant impact.

• Excellence: A commitment to high-quality design, user experience, and product execution.

• Playfulness: Maintaining a fun and engaging work environment where creativity can flourish and team members enjoy the process.

• Data-Driven: Using insights from data and user research to inform strategic decisions and measure success.

Collaboration Style:

• Cross-functional Integration: Close partnership with Product, Engineering, Data, and Growth teams is fundamental. The design process is integrated into the broader team's workflow.

• Experimentation-Focused: A culture that encourages testing hypotheses and iterating based on feedback and results.

• Open Communication: Encouraging open dialogue, constructive feedback, and knowledge sharing across teams.

• Inclusivity: Creating a welcoming environment where diverse perspectives are valued and contribute to better product outcomes.

📝 Enhancement Note: The company culture emphasizes a blend of innovation, accountability, and a positive, collaborative atmosphere. These values are crucial for a role involved in building a new platform where rapid iteration and cross-functional alignment are key.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing in Ambiguity: Navigating a "0-to-1" space with undefined user needs and evolving product direction requires strong problem-framing and strategic thinking.

• Balancing Creator Needs with Commercial Goals: Designing monetization features that are effective for the business without alienating or frustrating creators is a nuanced challenge.

• Defining and Measuring Success: Establishing clear metrics and OKRs for a new creator platform and demonstrating its impact will be an ongoing challenge.

• Cross-functional Alignment: Ensuring consistent vision and execution across Product, Engineering, and Growth teams, especially in a fast-paced environment.

• Scaling Design Systems: As the Creator Platform grows, maintaining and evolving the design system to support new features and user flows will be critical.

Learning & Development Opportunities:

• Creator Economy Expertise: Deepen understanding of creator monetization, audience building, and platform dynamics.

• 0-to-1 Product Development: Gain extensive experience in launching new products and features from conception to market.

• Data-Informed Design: Enhance skills in leveraging analytics and experimentation to drive product decisions.

• Design System Leadership: Contribute significantly to the growth and governance of a scalable design system.

• Cross-functional Impact: Develop strong leadership and communication skills through close collaboration with diverse teams, potentially leading design initiatives.

📝 Enhancement Note: The challenges are inherent to building a new product in a dynamic market. The growth opportunities are directly tied to overcoming these challenges and developing specialized skills valuable in the tech industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed for an ambiguous or '0-to-1' product space. What was your process, and what were the key outcomes?"

• "How would you approach designing an onboarding flow for creators who are new to our platform? What key metrics would you track?"

• "Imagine we want to introduce a new monetization feature for creators. What would be your design process, and how would you ensure it provides value to both creators and GoWish?"

• "How do you balance user experience with business objectives, particularly in areas like monetization or advertising?" Company & Culture Questions:

• "What excites you about GoWish and our mission to reinvent gifting?"

• "Based on your understanding, what do you see as the biggest opportunities or challenges for our Creator Platform?"

• "How do you contribute to a positive and collaborative team environment?"

• "Describe your experience working with design systems and how you ensure consistency across products." Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, your process, your solutions, and the impact. Use a consistent framework.

• Visual Storytelling: Use mockups, prototypes, and user flow diagrams to illustrate your designs. Show iterations and explain why changes were made.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, engagement, task completion).

• Articulate Trade-offs: Be prepared to discuss design decisions, potential alternatives, and the trade-offs you made.

• Focus on Collaboration: Highlight how you worked with Product Managers, Engineers, and other stakeholders, and how you incorporated their feedback.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, problem-solving skills, and a strong understanding of the product design process, particularly in a collaborative and data-informed environment.

📌 Application Steps

To apply for this Product Designer position:

• Submit Your Application: Visit the careers page at https://careers.gowish.com/jobs/8184290-product-designer-creator-platform and submit your resume and any requested materials.

• Curate Your Portfolio: Carefully select 3-4 of your strongest product design projects that showcase your UI/UX craft, product thinking, and experience with ambiguous or "0-to-1" product spaces. Ensure each project clearly outlines the problem, your role, your process, your solutions, and the measurable impact.

• Tailor Your Resume: Highlight experience relevant to consumer-facing products, creator platforms, social apps, and data-driven design. Use keywords from the job description, such as "Product Design," "UI/UX," "Design Systems," "User Research," and "Cross-functional Collaboration."

• Prepare Your Presentation: Practice walking through your portfolio projects, focusing on storytelling, clear articulation of your design process, and demonstrating the impact of your work. Be ready to discuss your approach to collaboration and problem-solving.

• Research GoWish: Familiarize yourself with GoWish, Ønskeskyen, their mission, and the creator economy. Understand their product and potential challenges to better articulate your interest and insights during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.