Product Designer (Consumer)

📍 Job Overview

Job Title: Product Designer (Consumer)

Company: Counsel Health

Location: Boston, Massachusetts, United States

Job Type: FULL_TIME

Category: Product Design / UX/UI

Date Posted: 2026-08-27

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid / Remote (East Coast)

🚀 Role Summary

• Define and shape the end-to-end consumer healthcare experience, from initial patient inquiry to prescriptions, labs, and referrals.

• Establish and elevate visual, interaction, and motion design standards for both mobile and web platforms.

• Translate complex healthcare realities into simple, intuitive, and trustworthy user experiences.

• Leverage AI-native tools and rapid prototyping for innovative 0→1 product development.

• Collaborate closely with product, engineering, and clinical teams to ensure cohesive product strategy and execution.

📝 Enhancement Note: This role is explicitly for a Product Designer focused on the consumer-facing aspects of Counsel Health's AI-driven healthcare platform. The emphasis on "AI-native," "0→1 experiences," and transforming a historically non-consumer industry highlights a unique opportunity for a designer to build foundational elements and set a high bar for user experience in healthcare.

📈 Primary Responsibilities

• Design and iterate on the core patient journey, encompassing educational content, advice delivery, prescription management, lab ordering, and referral processes across mobile and web applications.

• Champion and implement high standards for visual fidelity, interaction patterns, and motion design, paying close attention to micro-interactions and details that build user trust and product polish.

• Conduct in-depth research and analysis to understand both patient needs and clinical workflows, translating these insights into elegant and effective design solutions.

• Utilize cutting-edge design and prototyping tools to rapidly test and validate new concepts, ensuring swift progression from ideation to polished execution.

• Develop, maintain, and evolve the product design system and interaction guidelines to ensure consistency, scalability, and efficiency as the design team and product offerings grow.

• Foster strong collaborative relationships with product managers, engineers, and clinicians to ensure alignment on product vision, technical feasibility, and clinical accuracy.

📝 Enhancement Note: The responsibilities emphasize a hands-on approach to product design, from high-level experience shaping to detailed craft. The mention of "0→1 experiences" indicates a significant opportunity to influence new product development from its inception. The requirement to translate "messy reality of healthcare" implies a need for strong problem-solving skills and empathy.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating exceptional design capabilities is paramount. A background in Design, Human-Computer Interaction (HCI), or a related field is beneficial.

Experience: 3+ years of dedicated consumer-focused product design experience, with a proven track record of shipping successful products, preferably in early-stage startups or high-growth environments.

Required Skills:

• Portfolio Excellence: A portfolio showcasing an exceptionally high bar for visual design, interaction design mastery, and a strong point of view on motion.

• Consumer Sensibilities: Deep understanding of what constitutes delight in consumer products, with the ability to translate this to a healthcare context.

• Interaction & Motion Design: Expertise in crafting intuitive interactions and impactful motion that builds trust and enhances user experience.

• 0→1 Product Development: Proven ability to navigate ambiguity and confidently bring new features and products to life from concept to polished execution.

• Technical Fluency: Sufficient technical understanding to prototype effectively and collaborate deeply with engineers, potentially including basic coding proficiency.

• Cross-functional Collaboration: Strong communication and interpersonal skills to effectively partner with product, engineering, and clinical teams.

Preferred Skills:

• Experience with AI-native design tools and workflows (e.g., Claude, Paper, Remotion).

• Experience designing within the healthcare industry or for sensitive/regulated products.

• Experience building and maintaining design systems.

• Familiarity with rapid prototyping and user testing methodologies.

📝 Enhancement Note: The emphasis on "AI-native" tools and "technical fluency" suggests a forward-thinking design team that values efficiency and close collaboration with engineering. The requirement for a strong portfolio is critical, with a specific call-out for visual design and motion.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Design Mastery: Showcase a high standard of visual aesthetics, demonstrating taste and attention to detail across multiple projects.

• Interaction Design Depth: Present case studies that clearly articulate the problem, your design process, and the rationale behind key interaction decisions, highlighting user flow and problem-solving.

• Motion Design Craft: Include examples or explanations of how motion design was used to enhance usability, provide feedback, or create a polished feel.

• 0→1 Product Development: Demonstrate experience in taking an idea from conception through to a shippable product, showcasing your ability to handle ambiguity and iterate rapidly.

• System Thinking: If applicable, showcase contributions to or experience with design systems, illustrating how you ensure consistency and scalability.

Process Documentation:

• User-Centered Design Process: Clearly outline your design process, from user research and problem definition to ideation, prototyping, testing, and iteration, emphasizing how you translate user needs into tangible designs.

• Rapid Prototyping & Iteration: Provide examples of how you've used rapid prototyping to test hypotheses and iterate quickly on designs, demonstrating efficiency and data-informed decision-making.

• Collaboration & Communication: Illustrate how you've collaborated with cross-functional teams (product, engineering, clinical) and effectively communicated design decisions and rationale.

📝 Enhancement Note: For a Product Designer, the portfolio is paramount. The emphasis on "0→1 experiences" and "AI-native tools" suggests that the hiring team will be looking for designers who are not only skilled in traditional UX/UI but also forward-thinking, adaptable, and capable of building new experiences from the ground up. Demonstrating a strong understanding of how design integrates with AI and engineering is key.

💵 Compensation & Benefits

Salary Range: $135,000 - $152,000 USD per year.

Benefits:

• Comprehensive healthcare coverage.

• Vision insurance.

• Dental insurance.

• 401K retirement plan.

• Unlimited Paid Time Off (PTO).

• Parental Leave.

• Equity (Stock Options).

Working Hours: Standard full-time hours (approximately 40 hours per week), with flexibility often associated with remote/hybrid roles. The "Unlimited PTO" policy suggests a focus on results and employee well-being rather than strict time tracking.

📝 Enhancement Note: The provided salary range is competitive for a mid-level Product Designer in a major tech hub like Boston, especially within a well-funded startup environment. The benefits package is robust, including equity which is a significant draw for early-stage companies. The "Unlimited PTO" policy, while common, often implies an expectation of high performance and self-management.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology / AI in Healthcare. Counsel Health is disrupting the traditional healthcare model by building an AI-native medical group, aiming to increase healthcare capacity through technology.

Company Size: Early-stage startup with significant funding ($35M+ raised from top-tier VCs like a16z and Google Ventures). This indicates a dynamic, fast-paced environment with potential for high impact and rapid growth.

Founded: 2023. As a young company, Counsel Health is likely to have a culture that is agile, innovative, and values rapid iteration and learning.

Team Structure:

• The Product Design team is likely small and integral to the core product development process, working closely with Product Management and Engineering.

• The company emphasizes cross-functional collaboration, with designers expected to work directly with engineers, product managers, and clinical staff.

• Reporting structure will likely be within a Product or Design function, with direct access to leadership given the early-stage nature of the company. Methodology:

• AI-First Approach: The company is built on AI-native principles, meaning AI is integrated into core operations and product development from the ground up.

• Consumer-Centricity: Despite being in healthcare, the focus is on delivering a "consumer bar" experience, implying a strong emphasis on user experience, intuitive design, and delight.

• Data-Driven Iteration: While not explicitly stated, the mention of rapid prototyping and early traction suggests a culture of using data and user feedback to drive product improvements.

Company Website: https://www.counselhealth.com

📝 Enhancement Note: Counsel Health is positioned at the intersection of AI, healthcare, and consumer technology. This creates a unique culture where innovation, speed, and user-centricity are paramount. The "AI-native" aspect suggests a need for designers who are comfortable with and excited by emerging technologies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Product Designer (2-5 years of experience). It offers significant opportunities for growth, particularly in shaping foundational product experiences and potentially leading design initiatives as the company scales.

Reporting Structure: The Product Designer will likely report to a Head of Product, Design Lead, or a Senior Product Manager. Given the early-stage nature, direct interaction with co-founders and executive leadership is probable.

Operations Impact: As a core member of the product team, this role has a direct impact on the patient experience, user acquisition, retention, and ultimately, the company's mission to multiply healthcare capacity. Shaping a trustworthy and intuitive healthcare interface is crucial for business success.

Growth Opportunities:

• Ownership & Influence: With "real early traction" and a small team, this role offers substantial ownership over key product areas and the ability to significantly influence the product's direction and design system.

• Skill Expansion: Opportunity to work with cutting-edge AI tools, develop expertise in healthcare design, and potentially grow into a senior or lead designer role as the company scales.

• Leadership Potential: As the company grows, there will be opportunities to mentor junior designers, lead design initiatives, and contribute to strategic product decisions.

📝 Enhancement Note: This is a high-potential role for a designer looking to make a significant impact at an early-stage, well-funded company. The growth trajectory is likely steep, with opportunities to move beyond individual contribution to leadership roles as the company matures.

🌐 Work Environment

Office Type: The company offers hybrid work options in Boston and NYC, as well as remote possibilities for East Coast-based candidates. This suggests a modern work environment that values flexibility.

Office Location(s): Boston, MA; New York City, NY; East Coast (Remote). Specific office details for Boston and NYC are not provided but are implied for hybrid roles.

Workspace Context:

• Collaborative Hubs: For hybrid employees, office spaces are likely designed to foster collaboration, team meetings, and brainstorming sessions.

• Technology-Enabled: As an AI-native company, expect access to advanced design tools, robust digital infrastructure, and potentially AI-powered design assistance tools.

• Cross-Functional Interaction: The work environment encourages frequent interaction with engineers, product managers, and clinical experts, fostering a holistic approach to product development.

Work Schedule: While a standard 40-hour work week is implied for full-time employment, the hybrid/remote nature and emphasis on "Unlimited PTO" suggest a culture that prioritizes autonomy, results, and work-life balance over strict adherence to office hours.

📝 Enhancement Note: The hybrid and remote options cater to a modern workforce. The emphasis on collaboration within these flexible arrangements means that effective communication and proactive engagement are key to success.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation: A dedicated session where you will present your portfolio, discussing your design process, key projects, and problem-solving approach. Focus on how you translated complex requirements into user-friendly solutions.

• Design Challenge/Case Study: You may be asked to complete a take-home design challenge or work through a live case study to assess your design thinking, problem-solving skills, and ability to articulate your rationale under pressure.

• Cross-Functional Interviews: Meetings with Product Managers, Engineers, and potentially Clinical team members to evaluate your collaboration skills, technical understanding, and cultural fit.

• Final Round: Discussions with leadership to assess strategic thinking, alignment with company values, and overall potential.

Portfolio Review Tips:

• Focus on Process & Rationale: Clearly articulate the "why" behind your design decisions. Explain the problems you were solving, the constraints you faced, and how you arrived at your solutions.

• Highlight Consumer Sensibilities: Showcase projects that demonstrate your understanding of user delight, intuitive interfaces, and building trust, especially if they involved complex domains.

• Demonstrate Technical Fluency: Be prepared to discuss your technical understanding and how you collaborate with engineers. If you have examples of prototyping or working closely with code, highlight them.

• Showcase AI-Native Thinking: If you have experience with AI tools or have designed for AI-driven features, be ready to discuss your approach.

• Emphasize Impact: Quantify your impact where possible – e.g., improvements in user engagement, task completion rates, or user satisfaction.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with consumer healthcare challenges and the potential of AI in this space.

• Practice Problem Decomposition: Be ready to break down a complex problem into smaller, manageable parts.

• Articulate Trade-offs: Demonstrate an understanding of design trade-offs and how you make decisions based on user needs, business goals, and technical feasibility.

📝 Enhancement Note: The interview process will heavily weigh your portfolio and your ability to articulate your design process and rationale. Given the company's focus on AI and healthcare, demonstrating an understanding of these domains and your ability to translate them into user-friendly experiences will be critical.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator). Expect proficiency in at least one primary design tool.

• Prototyping & Animation: Tools like Principle, Framer, or After Effects for motion design and interactive prototyping.

• AI-Native Design Tools: Explicit mention of Claude, Paper, Remotion suggests the company actively uses or encourages the use of AI tools for design assistance, automation, or content generation. Familiarity or eagerness to learn these is key.

Analytics & Reporting:

• User Analytics Platforms: Google Analytics, Amplitude, Mixpanel, or similar for tracking user behavior and product performance.

• A/B Testing Tools: Optimizely, VWO, or in-house solutions for experimentation.

CRM & Automation:

• While not directly a designer's tool, understanding how CRM (e.g., Salesforce, HubSpot) and marketing automation tools impact the user journey can be beneficial.

📝 Enhancement Note: Proficiency in industry-standard design tools like Figma is expected. The explicit mention of AI-native tools like Claude, Paper, and Remotion indicates a forward-thinking approach to design workflows and a desire for candidates who are embracing AI for efficiency and innovation.

👥 Team Culture & Values

Operations Values:

• Patients Come First: A core value emphasizing patient trust, safety, and well-being as the top priority in all design and product decisions.

• Innovate with Optimism: Encourages challenging the status quo and building the future of healthcare with a positive, forward-looking mindset.

• Right Answer Wins: Fosters open debate and data-driven decision-making to select the strongest path forward, prioritizing company success over functional silos.

• Simplicity Over Complexity: A commitment to clear, elegant solutions that avoid unnecessary complexity, ensuring ease of use for patients and efficiency for the team.

• Do Fewer Things, Well: Emphasizes focus, high standards, and pursuing excellence in chosen areas rather than spreading resources too thin.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative environment where designers work hand-in-hand with product managers, engineers, and clinical staff to ensure holistic product development.

• Open Communication & Debate: The "Right Answer Wins" value suggests a culture where constructive debate and open sharing of ideas are encouraged to arrive at the best solutions.

• Efficiency & Automation Focused: The emphasis on AI-native tools and simplicity implies a culture that values smart workflows, automation, and continuous improvement in processes.

📝 Enhancement Note: The company's values are deeply rooted in patient care, innovation, and operational excellence. Designers are expected to embody these values by prioritizing user needs, embracing new technologies, and contributing to a culture of focused execution and simplicity.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Healthcare Complexity: Translating the intricate and often opaque nature of healthcare into simple, trustworthy consumer experiences.

• Building Trust in AI: Designing interfaces that foster patient trust in AI-driven medical advice and interactions.

• Balancing Innovation with Regulation: Designing within a regulated industry while pushing the boundaries of AI and consumer experience.

• Scaling Design Systems: Ensuring design consistency and quality as the product and team rapidly grow.

Learning & Development Opportunities:

• AI in Design: Deepen expertise in leveraging AI tools and principles within the design process for enhanced efficiency and innovation.

• Healthcare UX Expertise: Develop specialized knowledge in designing for patient engagement, clinical workflows, and sensitive health information.

• 0→1 Product Leadership: Gain experience in shaping entirely new product categories and establishing design foundations for a growing company.

• Cross-functional Mastery: Enhance collaboration skills by working closely with a diverse team of medical, technical, and product professionals.

📝 Enhancement Note: This role presents significant challenges but also immense opportunities for growth. Designers who thrive on tackling complex problems, are excited by emerging technology, and want to build something impactful from the ground up will find this role highly rewarding.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex, regulated domain into a simple, consumer-friendly experience. What was your process and outcome?" (Focus on user research, simplification strategies, and impact.)

• "How would you approach designing an AI-powered diagnostic assistant for patients? What are the key trust and usability considerations?" (Discuss AI interaction design, transparency, and managing user expectations.)

• "Imagine you need to design a feature for prescription management. How would you ensure it's intuitive, secure, and compliant with healthcare regulations?" (Highlight your understanding of user flows, error prevention, and regulatory awareness.) Company & Culture Questions:

• "Why are you interested in Counsel Health and our mission to use AI in healthcare?" (Connect your passion for healthcare, AI, or consumer products to the company's mission.)

• "Our values include 'Patients Come First' and 'Simplicity Over Complexity.' How would these values influence your design decisions in this role?" (Provide specific examples of how you've embodied similar principles.)

• "How do you see yourself contributing to an AI-native product development process?" (Discuss your proactive approach to leveraging AI tools and your comfort with rapid iteration.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem, your role, the constraints, your process, key design decisions, and the impact/outcome.

• Emphasize 0→1 Experience: If you have early-stage or "from scratch" projects, highlight them to showcase your ability to navigate ambiguity and build foundational elements.

• Showcase Technical Collaboration: Be prepared to discuss how you partnered with engineers, any technical considerations you factored into your designs, or how you've leveraged technical constraints/opportunities.

• Demonstrate Consumer Sensibilities: Use specific examples of how your designs created delight, built trust, or simplified complex interactions for users.

• Prepare for Questions on AI: Be ready to discuss your thoughts on AI in design and how you've either used AI tools or envision using them to enhance your workflow.

📝 Enhancement Note: Be prepared to discuss your design process in detail, emphasizing how you solve problems, collaborate, and bring a strong consumer sensibility to a complex domain like healthcare, especially with an AI-driven approach.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided Ashby link.

• Curate Your Portfolio: Select 2-3 of your strongest consumer-facing projects that best demonstrate your visual design, interaction design, and 0→1 development experience. Tailor your case studies to highlight how you solve complex problems and build trustworthy experiences.

• Optimize Your Resume: Ensure your resume clearly articulates your 3+ years of consumer product design experience, highlighting achievements in early-stage or high-growth environments. Use keywords from the job description, such as "consumer product design," "interaction design," "visual design," and "AI-native tools."

• Prepare Your Presentation: Practice walking through your portfolio projects, focusing on your design process, rationale, and the impact of your work. Be ready to discuss your technical fluency and collaboration with engineers.

• Research Counsel Health: Understand their mission, values, and approach to AI in healthcare. Be prepared to articulate why you are a good cultural and technical fit for their innovative environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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