Product Designer - Bravel

📍 Job Overview

Job Title: Product Designer - Bravel

Company: SKELAR

Location: Kyiv, Ukraine (Remote/Hybrid options for Poland & Ukraine)

Job Type: FULL_TIME

Category: Product Design / UX/UI

Date Posted: May 14, 2026

Experience Level: Senior (4-5+ years)

Remote Status: Remote / Hybrid

🚀 Role Summary

• Spearhead the end-to-end product design for a new AI Language Tutor, codenamed Bravel, within the SKELAR venture builder.

• Define and build the visual identity and user experience from the ground up, focusing on a mobile-first approach and innovative voice-first interfaces for AI interaction.

• Establish and scale a comprehensive design system to ensure consistency and efficiency as the team grows.

• Design critical user flows for onboarding, activation, and monetization (subscription conversion) to directly impact key business metrics.

• Collaborate closely with product and engineering teams, leveraging user research and data insights to drive product iterations and validate hypotheses rapidly.

📝 Enhancement Note: While the title is "Product Designer," the responsibilities and required skills strongly indicate a Senior UX/UI Designer role with a strategic product design focus, emphasizing metric-driven outcomes and early-stage startup experience. The "Bravel" product is an AI Language Tutor, a specific niche within EdTech.

📈 Primary Responsibilities

• End-to-End Product Design: Conceptualize, design, and deliver the complete user experience and visual identity for the AI Language Tutor mobile application, from initial user onboarding through core AI interaction flows.

• Voice-First Interface Design: Architect and design intuitive interfaces for real-time voice interaction with an AI tutor, including states for AI (idle, listening, thinking, speaking), voice visualization, pronunciation feedback mechanisms, and scaffolded responses.

• Design System Development: Create and maintain a scalable, robust design system from scratch, ensuring design consistency, efficiency, and a high-quality user experience across the product as the development team expands.

• Conversion & Retention Optimization: Design and iterate on user flows specifically aimed at increasing key performance indicators such as user activation, conversion to paid subscriptions, and long-term user retention.

• User-Centric Iteration: Actively participate in customer development initiatives, conduct user research, test prototypes with real users, and translate insights into actionable design improvements and product strategy.

• Cross-Functional Collaboration: Work closely with product managers, engineers, and AI specialists to translate business requirements and technical capabilities into user-friendly and effective design solutions.

• Prototyping & Motion Design: Develop high-fidelity interactive prototypes and incorporate motion design and micro-animations to enhance user engagement and provide clear feedback within the interface.

📝 Enhancement Note: The emphasis on "voice-first interface," "AI Language Tutor," and "mobile-first" are critical design challenges. The responsibility for designing "monetization" flows and impacting "CR, Retention, LTV" highlights a strong business-oriented product design approach.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and understanding of design principles is paramount.

Experience: Minimum of 4-5 years of commercial product design experience, specifically at a Senior level, with a proven track record in B2C products.

Required Skills:

• Product Design Expertise: Demonstrated ability to own the entire product design lifecycle for B2C applications.

• Mobile-First Design: Deep understanding and extensive experience designing for mobile platforms (iOS and Android), including native patterns and platform guidelines.

• Design System Mastery: Proven experience building and maintaining scalable design systems from inception.

• User Experience (UX) Focus: Ability to think in terms of user journeys, pain points, and holistic user flows.

• Visual Identity Creation: Skill in establishing and evolving a distinct visual language for a new product.

• Voice Interface Design: Experience or strong aptitude for designing conversational and voice-controlled interfaces.

• Figma Proficiency: Expert-level command of Figma for wireframing, prototyping, and UI design.

• Prototyping & Motion Design: Competency in creating interactive prototypes and experience with motion design tools (e.g., Rive, Lottie, After Effects, or similar).

• User Research & Testing: Experience conducting user interviews, usability testing, and synthesizing feedback into design decisions.

• Product Mindset & Metrics: Understanding of key business metrics (CR, Retention, LTV, Unit Economics) and how design directly influences them.

• English Language Proficiency: B2+ level or higher, essential for cross-functional communication within an international team.

• Startup Mentality: Adaptability, resilience, a bias for action, and comfort working in ambiguous, fast-paced environments.

Preferred Skills:

• Experience designing for AI/LLM products, particularly conversational AI or voice interfaces.

• Familiarity with the EdTech sector, specifically language learning products.

• Experience designing applications with subscription-based monetization models.

• Previous experience in early-stage startups, launching products from 0 to 1.

• Proficiency with AI tools for design acceleration (e.g., AI image generation, AI-assisted design workflows).

📝 Enhancement Note: The requirement for "4-5 years of commercial experience in product design (Senior level)" clearly defines the expectation for a seasoned professional. The emphasis on "product mindset" and understanding "metrics (CR, Retention, LTV)" indicates a need for designers who can demonstrate tangible business impact, not just aesthetic execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase 3-5 detailed case studies that illustrate your product design process from problem identification to solution implementation and measured outcomes.

• Mobile-First Focus: Highlight projects that demonstrate strong expertise in designing native mobile applications (iOS and/or Android).

• Design System Examples: Include examples of design systems you have built or significantly contributed to, showcasing their structure, components, and scalability.

• Metric-Driven Results: For each case study, clearly articulate the business problem, your design solution, and the quantifiable impact on key metrics (e.g., conversion rates, engagement, retention improvements).

• Voice/AI Interaction Design: If available, include examples of projects involving voice interfaces, AI-driven features, or conversational UIs.

Process Documentation:

• Problem Definition & Hypothesis Generation: Demonstrate how you identify user problems and formulate testable design hypotheses.

• User Research & Validation: Illustrate your methods for conducting user research, testing designs, and iterating based on feedback.

• Design System Development Lifecycle: Explain your approach to creating, documenting, and maintaining design systems.

• Cross-Functional Collaboration: Show how you collaborate with engineering, product management, and other stakeholders throughout the design process.

📝 Enhancement Note: For a Senior Product Designer role, especially in an early-stage startup, the portfolio is critical. It should not just showcase visual output but a systematic approach to problem-solving, user advocacy, and business impact. The expectation is to see a robust design process, not just finished screens.

💵 Compensation & Benefits

Salary Range: Based on market research for Senior Product Designers in Eastern Europe (Kyiv/Poland) with 4-5+ years of experience and expertise in B2C mobile and AI products, a competitive range would be approximately €3,000 - €5,500 per month gross. This estimate considers the company's venture builder context, the demand for specialized skills, and the cost of living in the specified regions.

Benefits:

• Comprehensive Core Benefits:

  • Breakfasts & Lunches: Provided to support daily employee well-being and productivity.
  • Gym Access (Kyiv) / Sports Compensation (Warsaw): Encouraging physical health and an active lifestyle.
  • Medical Insurance: Ensuring access to healthcare services.
  • Paid Business Trips: For essential meetings, conferences, or team gatherings if required by the role.
  • Corporate Discounts: Access to various partner services and products.

• Professional Development:

  • Exclusive Domain Education: Access to SKELAR's internal training programs, including AI intensives and professional development clubs.
  • Networking & Mentorship: Opportunities to connect with experienced co-founders and top market specialists within the SKELAR ecosystem.

• Social Impact:

  • SKELAR Foundation: Contribution to impactful social projects, including initiatives supporting veterans.

• Work Environment:

  • Inspiring Office Spaces: Access to well-equipped workspaces with amenities like gyms, climbing walls, green zones, and libraries (relevant for hybrid/on-site components).

Working Hours: Standard full-time employment, typically around 40 hours per week. The company culture emphasizes productivity and results, suggesting a degree of flexibility within core working hours, especially for remote employees.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for senior design roles in Eastern Europe, taking into account the specialized skills in AI and mobile design, and the early-stage startup environment. The benefits package is comprehensive, highlighting SKELAR's commitment to employee well-being, professional growth, and social responsibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Venture Builder (SKELAR) with a focus on building consumer-facing tech businesses in EdTech, Mental Health, Petcare, FashionTech, and more. The specific product, Bravel (AI Language Tutor), falls under the EdTech vertical.

Company Size: SKELAR operates as a venture builder with multiple teams (10+ teams within SKELAR Platform) supporting various consumer businesses. The Bravel product team is likely to be small and agile in its early stages.

Founded: SKELAR was founded with the mission to build successful global consumer businesses. The company has a track record of developing tech products recognized by Product Hunt and The Webby Awards, used by over 10 million people worldwide.

Team Structure:

• Bravel Product Team: As the first designer, you will be a foundational member of this new product team. You'll likely report to a Product Lead or Founder and collaborate closely with engineers.

• SKELAR Platform Support: You will benefit from the operational support of the SKELAR Platform, which handles functions like Legal, Finance, HR, and Talent Acquisition, allowing the product team to focus on development.

• Cross-Functional Collaboration: Expect close collaboration with product managers, engineers, AI specialists, and potentially other designers or researchers within the broader SKELAR network.

Methodology:

• Lean & Agile Development: The emphasis on "building from scratch," "rapidly validating ideas," and "working MVP" suggests a lean startup methodology.

• Data-Driven Decision Making: The focus on metrics like conversion rates, retention, and LTV indicates a strong reliance on data to inform design and product decisions.

• User-Centric Design: Active participation in customer development and user research is a core component of the design process.

Company Website: https://www.skelar.tech

📝 Enhancement Note: Understanding SKELAR as a venture builder is key. This means the role offers the excitement and autonomy of an early-stage startup within a supportive, established structure. The company culture prioritizes expertise, growth, and impact.

📈 Career & Growth Analysis

Operations Career Level: This role represents a Senior Product Designer position, offering significant autonomy and impact. As the first designer on the Bravel team, you will have the opportunity to shape the product's foundation and influence its future direction.

Reporting Structure: You will likely report directly to the founder or product lead of the Bravel initiative, ensuring direct communication and quick decision-making.

Operations Impact: Your work will have a direct and measurable impact on critical business metrics, including user acquisition, engagement, conversion to paid subscriptions, and overall product success. You will be instrumental in defining the user experience that drives Bravel's growth.

Growth Opportunities:

• Foundational Team Member: Be part of the core team building a new product from 0 to 1, gaining invaluable experience in early-stage product development and strategy.

• Leadership Potential: As the product scales, opportunities for design leadership, managing junior designers, or specializing in specific product areas may emerge.

• Skill Specialization: Deepen expertise in AI/LLM product design, voice interfaces, EdTech, and subscription monetization models.

• Broader Venture Builder Exposure: Benefit from SKELAR's broader ecosystem, potentially contributing to other ventures or leveraging internal expertise.

• Continuous Learning: Access to SKELAR's exclusive educational programs and professional clubs to enhance skills in AI, product management, and design.

📝 Enhancement Note: This role is ideal for a designer who thrives in ambiguity, wants to build something from the ground up, and seeks tangible impact. The growth path is less about hierarchical promotion and more about expanding influence, ownership, and expertise within a dynamic venture builder environment.

🌐 Work Environment

Office Type: SKELAR offers inspiring office spaces with various amenities, suggesting a hybrid work model is supported and encouraged, particularly for those in Kyiv.

Office Location(s): The primary location mentioned is Kyiv, Ukraine, with Poland also listed as a potential remote work location. The company provides physical workspaces with amenities.

• Kyiv: Features include gyms, climbing walls, green zones, and libraries, designed for productivity and well-being.

• Warsaw: Partial compensation for sports activities is offered, indicating support for employees in this location.

Workspace Context:

• Collaborative Spaces: The office design aims to foster collaboration and inspiration, aligning with SKELAR's culture of knowledge sharing and co-creation.

• Tools & Technology: While specific desk setups aren't detailed, it's implied that modern tools and technology required for design work are available.

• Team Interaction: The environment encourages interaction with colleagues from various teams and ventures within SKELAR, fostering a rich learning and networking atmosphere.

Work Schedule: Standard full-time hours (approx. 40 hours/week). Given the remote and hybrid options, a degree of flexibility is expected, allowing individuals to manage their schedules effectively while ensuring deliverables are met. The focus is on achieving results rather than strict time adherence.

📝 Enhancement Note: The mention of physical office spaces in Kyiv and support for Warsaw suggests a preference for hybrid work, allowing for in-person collaboration while accommodating remote talent. The emphasis on "inspiring spaces" and amenities points to a company that invests in employee comfort and productivity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio. Focus on alignment with required experience, B2C mobile design, and design system expertise.

• Portfolio Presentation & Case Study: A key stage will involve presenting your portfolio, likely focusing on 1-2 core case studies that demonstrate your process, problem-solving skills, and impact on business metrics. Be prepared to discuss your role, decisions, and outcomes in detail.

• Product & Design Challenge: You may be given a take-home design challenge or a live problem-solving session related to the AI Language Tutor product. This will assess your approach to user problems, ideation, and design execution under realistic constraints.

• Team & Culture Fit: Interviews with the founding team and potential future colleagues to assess your startup mindset, collaboration style, and cultural alignment with SKELAR's values.

• Final Interview: Likely with senior leadership to discuss your vision for the role and overall fit.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the problem, your specific contributions, the design solution, and – crucially – the measurable results or business impact. Use metrics like conversion rates, engagement increases, or user satisfaction improvements.

• Showcase Your Process: Detail your thought process, from initial research and ideation to iteration and final implementation. Explain why you made certain design decisions.

• Highlight Design System Skills: Dedicate a section or specific project to your experience with design systems, demonstrating your ability to build scalable, maintainable design frameworks.

• Tailor to the Role: Emphasize projects relevant to mobile-first B2C products, AI interfaces, or EdTech if possible. Showcase your understanding of voice-first design.

• Be Concise & Clear: Focus on quality over quantity. Ensure your portfolio is well-organized, easy to navigate, and visually appealing.

Challenge Preparation:

• Understand the Product: Research AI language learning apps, voice interfaces, and conversational AI. Think about the unique challenges and opportunities for Bravel.

• Focus on User Needs: Identify potential user pain points and motivations for learning a language with an AI tutor.

• Consider Business Goals: Align your solutions with the company's objectives, such as user activation, subscription conversion, and retention.

• Articulate Your Thinking: Be prepared to walk through your decision-making process, rationale, and trade-offs, even if the solution isn't perfectly polished.

📝 Enhancement Note: The interview process will heavily weigh the portfolio. Candidates should be ready to defend their design decisions with data and a clear understanding of business objectives, not just aesthetic preferences. The emphasis on "0 to 1" experience means they'll look for adaptability and a proactive approach.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design tool, expected to be used for wireframing, UI design, prototyping, and collaboration.

• Prototyping & Animation Tools: Proficiency in tools like Rive, Lottie, or After Effects is required for creating interactive prototypes and micro-animations that enhance user experience.

• User Research Tools: Experience with platforms for conducting user interviews, surveys, and usability testing (e.g., UserTesting.com, Maze, Lookback).

Analytics & Reporting:

• Product Analytics Platforms: Familiarity with tools like Amplitude, Mixpanel, or Google Analytics for tracking user behavior, engagement, and conversion funnels.

• Data Visualization Tools: While not explicitly mentioned, the ability to interpret data and present findings may involve familiarity with dashboarding tools.

CRM & Automation:

• Not Directly Applicable to Design Role: While the company will use CRMs, the designer's primary interaction would be with product analytics and design tools rather than CRM systems themselves.

📝 Enhancement Note: The technology stack is heavily design-centric. The key tools are Figma and animation/prototyping software. Familiarity with user research and product analytics platforms is crucial for demonstrating a data-driven approach to design.

👥 Team Culture & Values

Operations Values:

• Build from Scratch Mentality: Embrace the challenge and opportunity of creating something new without established precedents.

• Metric-Driven Impact: Focus on designing solutions that demonstrably improve business key performance indicators (KPIs) like conversion, retention, and LTV.

• User-Centricity & Empathy: Deeply understand user needs and pain points to create effective and engaging learning experiences.

• Speed & Iteration: Prioritize rapid validation of ideas through MVPs and iterative design cycles over perfection.

• Collaboration & Ownership: Take responsibility for outcomes and work effectively with cross-functional teams.

• Continuous Learning: Stay curious and committed to professional growth, particularly in evolving areas like AI and EdTech.

Collaboration Style:

• Cross-Functional Partnership: Work closely with product managers, engineers, and AI specialists, fostering open communication and shared understanding.

• Data-Informed Dialogue: Engage in discussions backed by user research, analytics, and A/B testing results.

• Feedback Culture: Be open to constructive criticism and actively provide feedback to improve designs and processes.

• Agile & Responsive: Adapt quickly to changing priorities and feedback, maintaining agility in the design process.

📝 Enhancement Note: The company culture emphasizes a proactive, metric-focused, and user-centric approach, typical of successful early-stage tech ventures. The ability to collaborate effectively and take ownership is paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Zero: The primary challenge is establishing a product and its design language from scratch in a competitive market. This requires strong vision and execution.

• Voice Interface Design Complexity: Designing intuitive and effective real-time voice interactions for AI tutoring presents unique UX challenges.

• Balancing Innovation with Usability: Integrating advanced AI features while maintaining a user-friendly and accessible experience for language learners.

• Rapid Iteration Under Uncertainty: Working in a fast-paced startup environment means adapting quickly to new information and pivoting designs as needed.

• Defining Success Metrics: Establishing and tracking the right metrics to measure design and product success effectively.

Learning & Development Opportunities:

• Deep Dive into AI/LLM Design: Gaining hands-on experience with cutting-edge AI technologies and their application in user interfaces.

• Specialization in EdTech: Developing expertise in the nuances of educational technology and language acquisition principles.

• Subscription Monetization Strategy: Learning how to design for recurring revenue models and optimize conversion funnels.

• Product Leadership: Opportunity to shape product strategy and potentially lead design efforts as the product grows.

• Venture Builder Ecosystem: Access to a network of experienced founders and specialists within SKELAR for continuous learning and mentorship.

📝 Enhancement Note: The role presents significant challenges that are also excellent growth opportunities. Overcoming these challenges will equip the designer with highly sought-after skills in AI, product strategy, and early-stage product development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new feature from concept to launch, focusing on how you incorporate user feedback and business metrics."

• "How would you approach designing a voice-first interface for an AI language tutor? What are the key considerations and potential pitfalls?"

Company & Culture Questions:

• "What excites you most about building a product from scratch within a venture builder like SKELAR?"

• "How do you handle ambiguity and adapt your design process when faced with changing project requirements or new information?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the constraints, your process, the solution, and the measurable outcomes. Use a story-telling approach.

• Focus on Impact: Emphasize how your design decisions directly influenced business metrics (e.g., increased conversion by X%, reduced churn by Y%).

• Show, Don't Just Tell: Use visuals, prototypes, and mockups to illustrate your work. For voice interfaces, describe user flows and interaction states.

• Be Prepared for Deep Dives: Anticipate questions about your specific contributions, design trade-offs, and alternative solutions you considered.

• Connect to Bravel: Explain how your past experiences and skills make you the ideal candidate to design the Bravel AI Language Tutor.

📝 Enhancement Note: Candidates should prepare to demonstrate not only design skills but also a strategic, business-oriented mindset. They need to articulate their process clearly, quantify their impact, and show an understanding of the unique challenges of building an AI-powered EdTech product from the ground up.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio prominently features case studies demonstrating your experience in B2C mobile design, design system development, and your approach to solving user problems with measurable business impact. Tailor your presentation to highlight relevant experience with AI or voice interfaces if possible.

• Resume Optimization: Clearly articulate your years of experience, senior-level contributions, and specific achievements related to product design, UX/UI, and design systems. Use keywords from the job description.

• Prepare Your Narrative: Be ready to discuss your design process, your understanding of user-centricity, and how you translate user insights and business metrics into effective design solutions. Practice presenting your strongest case studies.

• Research SKELAR & Bravel: Understand SKELAR's venture builder model and the mission of the Bravel AI Language Tutor. This will help you articulate your interest and cultural fit during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.