Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Sola Insurance

Location: Atlanta, Georgia, United States

Job Type: FULL_TIME

Category: Product Design / GTM Operations

Date Posted: 2026-08-07

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping the user experience for Sola Insurance's innovative, weather data-driven insurance platform, focusing on both agent tools and policyholder interfaces.

• You will be instrumental in designing intuitive and efficient product experiences that simplify complex insurance processes for homeowners and agency partners.

• The position requires a strong emphasis on end-to-end product interface design, from initial concept and user flow mapping to final implementation and iteration.

• This is a ground-floor opportunity within a hyper-growth startup, offering significant impact and equity, with direct collaboration with leadership.

📝 Enhancement Note: While the title is "Product Designer," the responsibilities heavily lean into product strategy, user experience design, and cross-functional collaboration with GTM (Go-To-Market) teams, aligning it with a GTM Operations or Product Operations function from a strategic perspective. The emphasis on simplifying complex systems and designing for user adoption and efficiency is core to operations.

📈 Primary Responsibilities

• Design and deliver clear, intuitive product interfaces across agent tools, policyholder experiences, and internal platforms, ensuring a consistent and high-quality user experience.

• Own the complete user flow lifecycle, from conceptualization and wireframing to detailed interaction design and successful implementation, collaborating closely with product and engineering.

• Partner strategically with product managers, engineers, and other stakeholders to balance user needs, business objectives, and technical feasibility, ensuring alignment with GTM strategies.

• Leverage user research, usability testing, and product metrics to drive data-informed design decisions and continuously improve the product experience for adoption and retention.

• Contribute to the development, maintenance, and evolution of Sola’s design system and shared UI patterns, ensuring scalability, consistency, and efficiency across the platform.

• Uphold and elevate the standard of interface quality, focusing on visual design, interaction design, and overall usability to enhance customer satisfaction and operational efficiency.

📝 Enhancement Note: The responsibilities highlight a strong need for a designer who understands not just aesthetics but also the operational efficiency and GTM impact of their designs, particularly in simplifying complex processes for agents and policyholders. This implies a need to understand sales workflows and customer support journeys.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Design, Human-Computer Interaction (HCI), or a related field is typically expected for product design roles.

Experience: 3+ years of experience as an in-house product designer working on shipped products, with a demonstrated history of simplifying complex systems.

Required Skills:

• Product Thinking & Interface Design: Proven ability to translate complex problems into simple, elegant, and functional user interfaces.

• End-to-End Design Ownership: Experience managing design projects from initial concept through to final implementation and iteration.

• Cross-Functional Collaboration: Strong ability to partner effectively with Product Managers, Engineers, and other GTM stakeholders to achieve shared goals.

• User-Centric Design: Proficiency in using user research, testing, and product metrics to inform and validate design decisions.

• Design System Contribution: Experience in creating, contributing to, or evolving design systems and UI pattern libraries.

• Visual & Interaction Design: Strong skills in visual hierarchy, clarity, consistency, and designing detailed interactions.

• Communication & Presentation: Ability to articulate design rationale clearly and present work effectively to diverse audiences.

Preferred Skills:

• Experience designing complex, data-driven products or interfaces for multiple user types (e.g., agents, policyholders).

• Experience creating prototypes using code or code-adjacent tools (Cursor, Framer, React, or similar) to validate complex interactions.

• Familiarity with accessibility standards and responsive design best practices.

• Experience with modern design and prototyping tools such as Figma.

📝 Enhancement Note: The emphasis on "simplifying complex systems" and designing for "multiple user types" (agents, policyholders) points to a need for a designer who can bridge the gap between technical complexity and user-friendliness, a critical aspect of GTM and operational efficiency. The preference for code-adjacent prototyping tools suggests a need for a designer who can deeply understand technical constraints and collaborate closely with engineering.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Product Thinking Demonstration: Showcase projects that clearly articulate the problem, your design process, the proposed solution, and the impact achieved, with a focus on simplifying complex systems.

• Interface Design Examples: Include a range of work demonstrating your ability to design across different fidelities, from high-level user flows to detailed interactions and visual polish.

• Design System Contribution: Highlight any experience contributing to or building design systems, demonstrating an understanding of scalability, consistency, and maintainability.

• Collaboration Evidence: Provide examples of how you've worked with product managers and engineers, detailing your role in cross-functional decision-making and implementation.

Process Documentation:

• Showcase how you use research, principles, and clear rationale to structure your design process and decision-making.

• Demonstrate your approach to user flows, interaction design, and visual design, emphasizing clarity, consistency, and usability.

• Examples of how you iterate on designs based on user feedback, testing, and product metrics are highly valued.

📝 Enhancement Note: For a role with GTM implications, portfolios should emphasize how design decisions drive business outcomes like agent productivity, policyholder satisfaction, and operational efficiency. Demonstrating a structured approach to design that leads to measurable improvements is key.

💵 Compensation & Benefits

Salary Range: $100,000 - $125,000 per year.

Benefits:

• Competitive salary with bonus structure.

• Stock options, providing an opportunity for ownership and long-term wealth creation.

• Comprehensive Medical, Dental, and Vision insurance coverage.

• Unlimited Paid Time Off (PTO), fostering work-life balance and autonomy.

• Dynamic work culture that promotes growth, collaboration, and risk-taking.

Working Hours: The role is listed as full-time, typically implying a 40-hour work week. However, the startup environment and unlimited PTO suggest flexibility.

📝 Enhancement Note: The provided salary range is competitive for a mid-level Product Designer in a major metropolitan area like Atlanta, especially within a startup environment offering equity. The benefits package is standard for tech startups, with Unlimited PTO being a notable perk.

🎯 Team & Company Context

🏢 Company Culture

Industry: Insurtech, focused on property and casualty insurance, specifically leveraging weather data to mitigate risk and reduce fraud.

Company Size: Approximately 20 employees, indicating a small, agile, and close-knit startup environment.

Founded: The company is founder-led, with a long-term vision, suggesting a passionate and driven culture focused on innovation and disruption.

Team Structure:

• A flat organizational structure with direct access to leadership, fostering open communication and rapid decision-making.

• The design team, though potentially small, will likely work closely with product management and engineering, forming a core product development unit.

• Cross-functional collaboration is a cornerstone, with designers working closely with founders, product managers, and engineers to shape the product. Methodology:

• Data-driven decision-making is a core tenet, with designers expected to use research, testing, and metrics to inform their work.

• Emphasis on agile development and rapid iteration to respond to market needs and user feedback.

• A culture that encourages risk-taking and learning from experimentation is integral to the startup ethos.

Company Website: https://solainsurance.com/

📝 Enhancement Note: The company's mission to address a critical market gap in affordable home insurance, combined with its innovative weather data approach, suggests a culture that values problem-solving, resilience, and a strong sense of purpose. The "ground floor opportunity" implies a dynamic, fast-paced, and potentially demanding but rewarding environment.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Product Designer. This role is positioned to have significant ownership over core product surfaces and contribute to the platform's evolution as Sola scales. It's an opportunity to move beyond task execution to strategic product shaping.

Reporting Structure: Likely reports directly to a Head of Product, Lead Designer, or potentially the Founder, given the flat structure and small team size.

Operations Impact: The Product Designer will directly influence the efficiency and effectiveness of Sola's GTM operations by creating user-friendly tools for agents and straightforward experiences for policyholders. This role is critical in driving adoption, reducing friction in sales and claims processes, and enhancing overall customer satisfaction, thereby impacting revenue and operational costs.

Growth Opportunities:

• Leadership in Design: As the company scales, there's potential to grow into a Lead Designer or Design Manager role, shaping the future of the design team and strategy.

• Product Strategy Influence: Deep involvement in product development from inception allows for significant influence on the product roadmap and overall company strategy.

• Industry Expertise: Developing deep expertise in the Insurtech space, a rapidly evolving and impactful industry.

• Skill Expansion: Opportunity to expand skills in areas like design systems, advanced prototyping, and data-driven product optimization.

📝 Enhancement Note: This role offers a significant opportunity for career acceleration due to the startup's growth phase and the foundational nature of the design function. The ability to influence product strategy and operational efficiency makes it a compelling path for ambitious designers.

🌐 Work Environment

Office Type: In-person at a "nice West Midtown Atlanta office with skyline views," indicating a professional and amenity-rich workspace.

Office Location(s): West Midtown, Atlanta, Georgia. This location is known for its vibrant business and tech scene.

Workspace Context:

• Collaborative Atmosphere: The office environment is described as dynamic, promoting growth, collaboration, and risk-taking, suggesting an open and interactive workspace.

• Amenities: Daily catering and snacks are provided, enhancing the on-site work experience and fostering team interaction.

• Tech-Enabled: As a tech company, expect modern design and development tools to be readily available.

Work Schedule: Full-time, with a strong emphasis on in-person collaboration. The "unlimited PTO" suggests flexibility in managing personal time, but the core work is expected to be performed on-site.

📝 Enhancement Note: The emphasis on an in-person, collaborative environment with amenities like catering is typical of startups aiming to attract talent and foster a strong team culture. This setup is conducive to rapid iteration and close teamwork, essential for product development.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with a recruiter or hiring manager to assess basic qualifications and cultural fit.

• Portfolio Review: A deeper dive into your portfolio, focusing on product thinking, design process, and impact. Be prepared to walk through specific case studies.

• Design Challenge/Exercise: You may be given a design problem to solve (either take-home or live) to assess your problem-solving skills, design approach, and ability to work under constraints.

• Cross-Functional Interviews: Interviews with Product Managers and Engineers to evaluate collaboration style, technical understanding, and communication skills.

• Founder/Leadership Interview: A final interview with the founder (Brayden) to assess vision alignment, cultural fit, and long-term potential.

Portfolio Review Tips:

• Focus on Impact: Quantify the impact of your designs whenever possible (e.g., improved conversion rates, reduced task completion time, increased user satisfaction).

• Showcase Process: Clearly articulate your design process, including research, ideation, prototyping, testing, and iteration. Explain why you made certain decisions.

• Simplify Complexity: Highlight projects where you successfully simplified complex systems or processes, as this is a core requirement for Sola.

• Tailor to Sola: Emphasize projects that align with Sola's mission and the challenges of the insurance industry. Demonstrate an understanding of their target users (agents and policyholders).

• Visual Polish: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• Understand the Domain: Research the Insurtech industry, common pain points for insurance agents and policyholders, and Sola's unique value proposition.

• Practice Problem-Solving: Be ready to tackle design challenges that involve simplifying complex workflows, handling data-intensive interfaces, or designing for user trust.

• Articulate Rationale: Practice explaining your design decisions clearly and concisely, justifying them with user needs, business goals, and design principles.

📝 Enhancement Note: The interview process is designed to assess not only design skills but also strategic thinking, collaboration, and cultural alignment. A portfolio that clearly demonstrates how design drives business and operational outcomes will be highly advantageous.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma is explicitly mentioned as a preferred tool. Expect to use it for wireframing, UI design, prototyping, and collaboration.

• Code-Adjacent Prototyping: Experience with tools like Framer, Cursor, or even basic React/code principles is highly valued for validating complex interactions and bridging the gap with engineering.

Analytics & Reporting:

• While not explicitly stated, a product designer in this role would benefit from familiarity with product analytics tools (e.g., Mixpanel, Amplitude, Google Analytics) to inform design decisions based on user behavior and product metrics.

• Experience with data visualization tools or the ability to interpret data dashboards is also advantageous. CRM & Automation:

• While the designer may not directly manage CRM or automation tools, understanding how they integrate with the user experience (e.g., lead management for agents, customer data for policyholders) is beneficial. Familiarity with how Sola's platform interacts with such systems will aid in designing cohesive experiences.

📝 Enhancement Note: Proficiency in Figma is a baseline requirement. The preference for code-adjacent prototyping tools signals a desire for a designer who is deeply technical and can effectively collaborate with engineers on complex features, ensuring feasibility and maintainability.

👥 Team Culture & Values

Operations Values:

• Simplicity & Clarity: A core value driving the design of interfaces that demystify complex insurance processes.

• User-Centricity: Designing with a deep understanding of agent and policyholder needs, ensuring usability and satisfaction.

• Data-Driven Approach: Using research, metrics, and testing to inform design decisions and demonstrate impact.

• Collaboration & Transparency: Working closely with cross-functional teams in a flat structure, valuing open communication and shared problem-solving.

• Innovation & Risk-Taking: Encouraging experimentation and pushing boundaries to reimagine the insurance industry.

• Long-Term Quality: A commitment to building high-quality, scalable software that serves users for years to come.

Collaboration Style:

• Highly collaborative, with a focus on direct interaction with leadership, product managers, and engineers.

• Expect a culture of constructive feedback and iterative design, where ideas are shared openly and refined collectively.

• Designers are expected to be proactive in seeking input and aligning with stakeholders across departments.

📝 Enhancement Note: The company culture emphasizes agility, innovation, and a mission-driven approach. The Product Designer will be a key player in translating these values into tangible user experiences that support Sola's operational and GTM objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Insurance Complexity: The inherent complexity of insurance products and processes presents a significant design challenge, requiring creative solutions to make them accessible and understandable.

• Balancing Multiple User Needs: Designing for distinct user groups (agents, policyholders, internal teams) with potentially conflicting needs and workflows.

• Scaling a Design System: Evolving a design system to support rapid growth and new feature development while maintaining consistency and quality.

• Startup Pace & Ambiguity: Navigating the fast-paced and sometimes ambiguous nature of a hyper-growth startup, requiring adaptability and resilience.

Learning & Development Opportunities:

• Deep Dive into Insurtech: Gain specialized knowledge in a critical and evolving industry.

• Strategic Product Influence: Opportunities to shape product strategy and roadmap from an early stage.

• Design System Leadership: Potential to lead the growth and strategy of Sola's design system.

• Cross-Functional Skill Development: Enhance collaboration and communication skills by working closely with engineering, product, and leadership.

• Equity and Growth: Participate in the company's growth through stock options and potential for rapid career advancement.

📝 Enhancement Note: This role offers a unique blend of challenging design problems within a high-impact industry and significant growth potential within a scaling startup. The ability to overcome complexity and drive operational efficiency through design will be key to success.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you simplified a complex system through design. What was your process, and what was the outcome?" (Focus on process, user needs, and measurable impact).

• "How would you approach designing an interface for agents to quickly onboard new policyholders, considering data entry and verification?" (Demonstrate understanding of agent workflows, efficiency, and data integrity).

• "Imagine we need to design a new claims submission portal for policyholders. What are the key considerations, and how would you ensure trust and clarity during a stressful time?" (Highlight empathy, user-centricity, and clear communication design). Company & Culture Questions:

• "Why are you interested in Sola Insurance and the Insurtech space?" (Research Sola's mission, market position, and the challenges they address).

• "How do you approach collaboration with engineers and product managers?" (Provide specific examples of successful cross-functional partnerships).

• "Describe your experience with design systems and how you contribute to their evolution." (Showcase your understanding of scalability and consistency). Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative – problem, your role, process, solution, and impact.

• Quantify Impact: Use metrics (even if estimated) to demonstrate the business value of your design work (e.g., X% increase in conversion, Y% reduction in support tickets).

• Showcase Process: Don't just show final screens; explain your thought process, user research, and iterative steps.

• Highlight Problem-Solving: Emphasize how you tackled complex challenges and arrived at elegant solutions.

• Be Ready for Deep Dives: Prepare to answer detailed questions about your design choices and trade-offs.

📝 Enhancement Note: Anticipate questions that probe your understanding of the insurance domain, your ability to simplify complex processes, and your collaborative approach. A portfolio that showcases your strategic thinking and operational impact will be crucial.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate your ability to simplify complex systems, design for multiple user types (agents, policyholders), and drive operational efficiency through design.

• Resume Optimization: Ensure your resume clearly articulates your 3+ years of in-house product design experience and prominently features keywords related to product thinking, interface design, design systems, and collaboration.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on storytelling, quantifying impact, and articulating your design rationale. Prepare for potential design challenges.

• Company Research: Deeply research Sola Insurance's mission, product, target market, and the challenges within the Insurtech industry to demonstrate genuine interest and strategic alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.