Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Respond.io

Location: Kuala Lumpur, Malaysia

Job Type: Full-Time

Category: Product Design / UI/UX

Date Posted: 2026-10-02

Experience Level: 1-4 Years

Remote Status: Hybrid (On-site in Kuala Lumpur with remote flexibility)

🚀 Role Summary

• Drive the end-to-end design process for new features across web and mobile platforms, ensuring a seamless user experience.

• Leverage AI-assisted tools and "vibe coding" for rapid prototyping and concept validation, pushing the boundaries of traditional design workflows.

• Contribute significantly to the evolution and maintenance of a robust Design Language System (DLS) based on atomic design principles.

• Utilize product analytics tools to inform design decisions, measure impact, and iteratively improve user journeys and feature adoption.

• Proactively identify and address usability issues, demonstrating a strong sense of ownership and a commitment to continuous product enhancement.

📝 Enhancement Note: While the job listing states "Location: Kuala Lumpur, Malaysia," the "What's in it for you" section mentions "Flexible working environment and working hours that fit your lifestyle," suggesting a hybrid or flexible on-site model. The AI analysis also categorizes this as "Remote OK," implying that candidates outside of Kuala Lumpur may be considered, or that remote work is a significant component for local hires.

📈 Primary Responsibilities

• Independently manage the design lifecycle for assigned features, from initial discovery and user research through to final delivery and post-launch iteration.

• Collaborate closely with Product Managers, UX Writers, and Engineers to translate Product Requirements Documents (PRDs) into effective, user-centered design solutions that align with business objectives and technical feasibility.

• Develop comprehensive user journeys, information architecture, visual hierarchies, and interface designs, considering all states, edge cases, and accessibility standards.

• Utilize AI tools such as Claude, Codex, or Figma Make for "vibe coding" to build interactive prototypes, enabling faster exploration of design concepts and user interactions.

• Actively employ product analytics platforms like Pendo and PostHog to build user funnels, analyze feature adoption, identify drop-off points, and quantify the impact of design changes.

• Plan and execute user research initiatives, including usability testing and feedback collection, translating insights into actionable product improvements.

• Maintain and enhance the company's Design Language System (DLS) by contributing reusable components, leveraging Figma variables and design tokens, and ensuring consistency with atomic design principles.

• Clearly articulate design rationale, evidence, and trade-offs during discussions and reviews, fostering a collaborative environment for feedback and problem-solving.

• Adapt design handover processes based on project needs, utilizing Figma designs, coded prototypes, or a combination thereof, and actively participate in implementation reviews with engineers.

• Proactively identify and propose solutions for usability and feature discoverability issues, taking initiative to drive improvements without explicit direction.

📝 Enhancement Note: The responsibilities highlight a significant emphasis on AI integration ("AI-First in Everything You Do"), "vibe coding," and the use of analytics tools (Pendo, PostHog). This indicates a forward-thinking design team that expects its members to be comfortable with emerging technologies and data-driven decision-making, moving beyond traditional UI/UX roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and understanding of design principles is paramount.

Experience: 1–4 years of dedicated experience as a Product Designer or UI/UX Designer, with a preference for candidates who have worked in B2B SaaS or complex product environments.

Required Skills:

• Proven ability to independently manage design projects from concept to completion.

• Hands-on experience with AI tools (e.g., Claude, Codex) for design problem-solving, idea exploration, and efficiency gains, with the critical judgment to refine AI outputs.

• Demonstrated experience building working prototypes using "vibe coding" tools (e.g., Claude, Codex, Figma Make) and the ability to articulate how these tools enhance the design process.

• Solid understanding of UX and visual design fundamentals, including user journeys, information architecture, interaction design, visual hierarchy, typography, spacing, and handling various UI states and edge cases.

• Proficiency in Figma, including advanced usage of components, variables, and design tokens, coupled with an understanding of atomic design principles.

• Experience designing for both web and mobile platforms, with an awareness of platform-specific patterns, accessibility standards (WCAG), and technical constraints.

• Familiarity with product analytics tools such as Pendo, PostHog, or similar, for user behavior analysis, funnel building, and performance measurement.

• Ability to conduct user research and usability testing, effectively translating findings into practical product improvements.

• Clear and concise written and verbal communication skills, capable of explaining design decisions and trade-offs to cross-functional teams.

• Strong product sense and the ability to balance user needs, business goals, and development effort.

• Adaptability to a fast-paced environment, with the capacity to manage workload, prioritize effectively, and proactively identify opportunities for product enhancement. Preferred Skills:

• Experience in B2B SaaS product design.

• Contributions to or maintenance of a Design Language System (DLS).

• Understanding of A/B testing methodologies in relation to design changes.

• Familiarity with front-end development concepts to facilitate smoother collaboration with engineers.

📝 Enhancement Note: The requirement for "1-4 years of experience" positions this role as an entry to mid-level Product Designer. The emphasis on AI and "vibe coding" suggests that candidates who can demonstrate experimentation and adaptability with new technologies will stand out. The "AI-powered" aspect of Respond.io's product also implies a need for designers who can think about AI's role in user experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing your design process, reasoning, and tangible outcomes is mandatory.

• Include specific examples of features or products where you independently managed the design lifecycle from discovery to iteration.

• Feature case studies demonstrating the application of AI tools and "vibe coding" in your prototyping and design exploration process.

• Showcase how you used product analytics (e.g., Pendo, PostHog) to inform design decisions and measure the impact of your work.

• Highlight contributions to or experience with Design Language Systems, atomic design principles, and reusable components. Process Documentation:

• Demonstrate your approach to user research and usability testing, including how you translate findings into actionable design improvements.

• Illustrate your workflow for collaborating with Product Managers, UX Writers, and Engineers, including handover processes and feedback loops.

• Provide examples of how you have maintained or improved design systems, including the use of Figma variables and design tokens.

• Showcase your ability to document design decisions, rationale, and trade-offs clearly.

📝 Enhancement Note: The explicit requirement for a portfolio including "examples of working prototypes built with AI tools" is a critical differentiator. Candidates should prepare to demonstrate not just the final UI but the process of rapid iteration and validation using these advanced tools. This goes beyond typical portfolio requirements and signals a focus on efficiency and innovation in the design workflow.

💵 Compensation & Benefits

Salary Range: Based on the 1-4 years of experience requirement, the location in Kuala Lumpur, Malaysia, and the specialized skills (AI tools, vibe coding), a competitive salary range for a Product Designer would typically fall between MYR 60,000 to MYR 100,000 annually. This estimate considers the cost of living in Kuala Lumpur and industry benchmarks for similar roles in Southeast Asia's tech sector.

Benefits:

• Highly competitive compensation package.

• Mental health allowance to support overall well-being.

• Flexible working environment, allowing for a good work-life balance.

• Flexible working hours, accommodating individual schedules and preferences.

• Opportunities for significant professional growth and learning within a fast-paced environment.

• Virtual team events and social activities to foster a strong sense of community.

Working Hours: The standard working hours are likely 40 hours per week, but with a strong emphasis on "Flexible working hours," employees are expected to manage their time effectively to meet project deadlines while maintaining personal flexibility.

📝 Enhancement Note: The salary range is an estimate based on industry data for Product Designers in Kuala Lumpur with 1-4 years of experience. The specific compensation will depend on the candidate's exact experience, skill set, and performance during the interview process. The AI analysis indicates 40 working hours, which is standard, but the "flexible working hours" benefit is a key differentiator.

🎯 Team & Company Context

🏢 Company Culture

Industry: AI-powered Business Messaging Platform / Customer Conversation Management. Respond.io operates in the rapidly evolving MarTech and CRM space, focusing on unifying customer communications across various channels.

Company Size: Globally distributed team with employees around the world. The exact number is not specified, but the company is recognized by G2 and SME100, suggesting a significant and growing presence.

Founded: Early 2017 in Hong Kong.

Team Structure:

• The Product Department includes Product Managers, UX Writers, Engineers, and Product Designers.

• The Product Designer will likely report to a Head of Product or Design Lead.

• Cross-functional collaboration is a core tenet, with designers expected to work closely with PMs, engineers, and other stakeholders. Methodology:

• Solve Customer Problems: Emphasis on addressing real customer pain points with data-driven insights.

• 80/20 Rule: Focus on high-impact activities that yield the most value.

• AI-First Approach: Integrating AI into workflows and product features as a primary consideration.

• Direct Communication: Encouraging honest feedback and direct problem-solving.

• Ownership & Support: Fostering a culture of accountability and mutual support.

• Human Connection: Building strong team relationships and celebrating successes.

Company Website: http://Respond.io

📝 Enhancement Note: Respond.io's culture is defined by its "move fast, work smart" ethos, with a strong emphasis on customer-centricity, efficiency (80/20 rule), and AI integration. This context is crucial for designers who need to align their work with these core values and operational methodologies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor at an entry to mid-level (1-4 years experience). The designer will be expected to manage specific features independently but within a collaborative team structure.

Reporting Structure: The Product Designer will report to a lead within the Product Department, likely a Product Manager or Head of Design, and will work closely with Product Managers, UX Writers, and Engineers.

Operations Impact: The Product Designer's work directly impacts customer acquisition, conversion, and retention by improving the user experience of the Respond.io platform. Their contributions to feature design, usability, and the Design Language System are critical for maintaining a competitive edge and driving user satisfaction in the B2B SaaS market.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-assisted design, advanced prototyping, and product analytics.

• System Ownership: Progress to owning larger feature sets or modules, and potentially lead initiatives within the Design Language System.

• Leadership Potential: As experience grows, opportunities may arise to mentor junior designers or take on lead roles on specific product initiatives.

• Cross-Functional Acumen: Develop a strong understanding of product management, engineering constraints, and business strategy through close collaboration.

📝 Enhancement Note: The emphasis on "growth" and "learning more here than you would anywhere else" suggests a company culture that invests in employee development. The unique "AI-First" and "vibe coding" aspects offer significant opportunities for designers to acquire cutting-edge skills and differentiate themselves in the market.

🌐 Work Environment

Office Type: While the primary location is Kuala Lumpur, Malaysia, the "flexible working environment" and "remote OK" indications suggest a hybrid model. This could mean a modern office space designed for collaboration, with options for remote work on certain days or for specific tasks.

Office Location(s): Kuala Lumpur, Malaysia. Specific office details (e.g., amenities, accessibility) are not provided but can be inferred to be conducive to a collaborative tech environment.

Workspace Context:

• Collaborative Environment: The culture emphasizes "direct communication," "owning it," and "supporting each other," indicating a team-oriented workspace where open feedback and teamwork are encouraged.

• Technology-Rich: Expect access to modern design tools, AI platforms, and analytics software essential for the role.

• Cross-Functional Interaction: Opportunities to engage daily with Product Managers, UX Writers, and Engineers, fostering a holistic product development approach.

Work Schedule: Standard full-time hours (likely 40 hours/week) with significant flexibility. This allows designers to manage their time effectively, balancing focused work periods with personal commitments, which is ideal for deep design thinking and creative problem-solving.

📝 Enhancement Note: The blend of a physical office presence in Kuala Lumpur with flexible and remote work options caters to modern work preferences. Designers should anticipate a dynamic environment where in-person collaboration is valued but not the sole mode of operation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and mandatory portfolio link for relevant experience and AI/vibe coding examples.

• Design Challenge/Case Study: Likely a practical exercise focused on a specific product problem, requiring the candidate to demonstrate their design process, use of AI tools, and analytical thinking. This might involve creating prototypes or presenting a solution based on provided data.

• Technical/Skills Interview: Deep dive into Figma proficiency, understanding of DLS, experience with analytics tools, and ability to articulate design decisions and trade-offs.

• Cultural Fit Interview: Discussion around Respond.io's core values, collaboration style, and how the candidate aligns with the "AI-First" and "80/20" principles. This may involve meeting with potential team members.

• Final Interview: Discussion with a senior leader, focusing on strategic thinking, product ownership, and long-term growth potential.

Portfolio Review Tips:

• Highlight AI & Vibe Coding: Dedicate specific sections or projects to showcase your experience with AI tools and "vibe coding" for prototyping. Clearly explain the problem, your approach, the tools used, and the outcome.

• Demonstrate Process: For each project, clearly outline your discovery, research, ideation, design, prototyping, testing, and iteration phases. Use visuals and concise descriptions.

• Quantify Impact: Whenever possible, use metrics (e.g., from analytics tools) to demonstrate the success or impact of your design solutions on user behavior or business goals.

• Showcase Collaboration: Include examples of how you worked with PMs, engineers, and writers, illustrating your communication and teamwork skills.

• DLS Contribution: If you have experience with Design Language Systems, clearly articulate your role in building, maintaining, or contributing to them.

Challenge Preparation:

• Understand Respond.io: Research the company's product, target audience, and competitive landscape. Familiarize yourself with their current UI/UX.

• Practice AI Prototyping: Experiment with AI design tools and "vibe coding" to be ready to demonstrate practical application.

• Scenario-Based Problem Solving: Prepare for questions that require you to articulate how you would approach a specific design problem, considering user needs, business goals, and technical constraints.

• Data Interpretation: Be ready to analyze hypothetical data sets or user feedback and translate them into design recommendations.

📝 Enhancement Note: The interview process is heavily geared towards assessing practical skills in AI-assisted design and data-driven decision-making. Candidates must be prepared to actively demonstrate these capabilities, not just discuss them. The portfolio is the primary tool for this demonstration.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design and prototyping tool, requiring proficiency in components, variables, design tokens, and collaborative features.

• AI Design/Prototyping Tools: Claude, Codex, Figma Make (or similar for "vibe coding" and AI-assisted design).

• Design Systems: Atomic design principles, reusable components, design tokens.

Analytics & Reporting:

• Pendo: For product analytics, user journey mapping, feature adoption tracking, and in-app guides.

• PostHog: Another powerful product analytics tool for understanding user behavior, funnels, and A/B testing insights.

CRM & Automation: While not explicitly listed as design tools, an understanding of CRM principles and how communication platforms integrate is beneficial, given the company's product.

📝 Enhancement Note: The technology stack is quite specific and forward-thinking, with a strong emphasis on AI, advanced Figma features, and robust product analytics platforms. Candidates must be comfortable and proficient with these tools, especially the AI-assisted design and "vibe coding" aspects.

👥 Team Culture & Values

Operations Values:

• Solve Customer Problems: All design efforts must be grounded in addressing genuine customer pain points, validated by feedback and data.

• The 80/20 Rule: Prioritize design efforts that deliver the most significant impact and value, focusing on efficiency and effectiveness.

• Be AI-First in Everything You Do: Actively seek and integrate AI solutions to enhance design processes, improve efficiency, and innovate product features.

• Be Direct: Engage in open, honest, and constructive feedback with teammates to drive clarity and resolve issues promptly.

• Own It and Support Each Other: Take responsibility for design outcomes while fostering a collaborative spirit and assisting teammates.

• Build Human Connections: Contribute to a positive and supportive team environment where trust, care, and mutual respect are paramount.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with Product Managers, UX Writers, and Engineers, acting as a bridge between user needs, business objectives, and technical implementation.

• Data-Informed Iteration: Design decisions are heavily influenced by insights from product analytics and user research, leading to iterative improvements.

• Proactive Communication: A culture of raising blockers early, sharing feedback openly, and maintaining clear documentation to ensure alignment and smooth project progression.

📝 Enhancement Note: The company's values are deeply embedded in its operational and cultural fabric. Designers must demonstrate how their approach to problem-solving, collaboration, and innovation aligns with these core tenets, particularly the "AI-First" and "Solve Customer Problems" directives.

⚡ Challenges & Growth Opportunities

Challenges:

• AI Integration Mastery: Effectively leveraging AI tools for design and prototyping while maintaining creative control and ensuring quality output. This requires continuous learning and experimentation.

• Balancing Innovation with Usability: Introducing cutting-edge AI features and "vibe coding" prototypes while ensuring the product remains intuitive and accessible for a broad user base.

• Design System Evolution: Keeping the Design Language System up-to-date and scalable as the product and feature set grow, ensuring consistency across web and mobile.

• Data Interpretation: Translating complex product analytics data into actionable design insights and effectively communicating these findings to stakeholders.

Learning & Development Opportunities:

• Cutting-Edge Design Skills: Gaining hands-on experience with AI-assisted design tools and advanced prototyping techniques that are shaping the future of UX.

• Product Analytics Expertise: Developing a deep understanding of user behavior analysis and how to leverage data for product improvement.

• B2B SaaS Product Development: Gaining valuable experience in the complex and rewarding domain of B2B SaaS product design.

• Mentorship and Growth: Opportunity to grow within a fast-paced company that promises significant professional development and learning.

📝 Enhancement Note: The role presents a unique opportunity to be at the forefront of AI integration in product design. Candidates who embrace these challenges will find ample room for professional growth and skill development that is highly relevant in the current tech landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to accelerate your design process or solve a complex problem. What was the outcome?" (Focus on demonstrating AI proficiency and critical evaluation of AI output).

• "How would you approach designing a new feature for a customer messaging platform, considering both user needs and business goals? Walk us through your process, including how you'd use analytics and prototyping." (Emphasis on process, data, and AI tools).

• "Imagine you've identified a usability issue through product analytics. How would you prioritize and implement a fix, and how would you measure its success?" (Tests problem-solving, prioritization, and impact measurement). Company & Culture Questions:

• "How do you align with Respond.io's core values, particularly 'Solve Customer Problems' and 'Be AI-First in Everything You Do'?" (Prepare specific examples of how your past work reflects these values).

• "Describe your experience working in a globally distributed or hybrid team environment. How do you ensure effective collaboration and communication?" (Focus on communication strategies and remote work best practices).

• "What are your thoughts on the 80/20 rule in design? How would you apply it to your work here?" (Demonstrate a focus on impact and efficiency). Portfolio Presentation Strategy:

• Structure for AI/Vibe Coding: Dedicate a clear segment to projects where you used AI tools or "vibe coding." Explain the specific problem, the AI tool's role, your contribution in guiding/refining it, and the resulting prototype or solution.

• Quantify Impact with Data: For each case study, present metrics clearly. Show how user research and analytics informed your decisions and what the impact was on key performance indicators (KPIs).

• Tell a Story: Frame each project as a narrative: the challenge, your approach, the decisions made (and why), the solution, and the measurable outcome.

• Interactive Elements: If possible, have interactive versions of your prototypes ready to demo, especially those created with AI tools, to showcase their functionality and your design intent.

📝 Enhancement Note: Interview preparation should heavily emphasize the unique aspects of this role: AI integration, "vibe coding," and data-driven product development. Candidates must be ready to demonstrate their practical application of these skills and their alignment with Respond.io's specific cultural values.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link, ensuring your resume includes a direct link to your portfolio.

• Portfolio Customization: Curate your portfolio to prominently feature projects showcasing your experience with AI tools, "vibe coding," product analytics, and Design Language Systems. Clearly articulate your role and the outcomes.

• Resume Optimization: Tailor your resume to highlight keywords such as "Product Designer," "UI/UX," "Figma," "Prototyping," "AI Tools," "User Research," "Pendo," "PostHog," and "Design System." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, especially how you integrate AI and data. Prepare concise answers to common design strategy and behavioral questions, and be ready to present your portfolio effectively.

• Company Research: Thoroughly research Respond.io's product, mission, and culture. Understand their target market and how your design skills can contribute to their "AI-First" and customer-centric approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.