Product Designer

📍 Job Overview

Job Title: Product Designer, Core Experience

Company: ITV

Location: United Kingdom (White City, London - Hybrid)

Job Type: Full time, 12 Month Fixed-Term Contract

Category: Product Design / UX/UI

Date Posted: 2026-06-05

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive growth across ITV's streaming ecosystem by shaping user discovery, viewing, and engagement on ITVX.

• Focus on optimizing the "First Mile" of the user journey, identifying friction points, and implementing high-velocity experiments.

• Apply principles of psychology, data, and UI/UX to enhance user activation, retention, and conversion rates.

• Collaborate within cross-functional product groups, partnering with Product Managers, Data Analysts, and Engineers.

📝 Enhancement Note: The "Core Experience" title and emphasis on "First Mile" indicate a strategic focus on the initial user interaction points, crucial for acquisition and engagement in a streaming service. The role requires a blend of user advocacy and data-driven decision-making for rapid iteration.

📈 Primary Responsibilities

• Design and prototype A/B and multivariate tests to optimize user journeys, balancing quick learning versions with scalable, polished designs.

• Analyze the end-to-end user journey for content discovery and conversion, identifying drop-off points and proposing data-informed solutions.

• Apply behavioral economics principles to design features that enhance user activation and retention, such as personalized recommendations.

• Develop reusable components for the Design System to support onboarding, upsells, and cross-sells within the ITVX platform.

• Execute the full design process from low-fidelity wireframes for rapid testing to high-fidelity, polished UI across Mobile, Web, and Connected TV (CTV).

• Partner with Product Managers, Data Analysts, and Engineers to prioritize the experimentation backlog and interpret user behavior insights.

• Contribute to hypothesis-led design initiatives, ensuring solutions are guided by clear hypotheses and measurable success metrics.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on experimentation and data-driven design, requiring the candidate to be comfortable with rapid iteration and empirical validation of design choices. The scope includes UI/UX for multiple platforms, indicating a need for versatile design skills.

🎓 Skills & Qualifications

Education: Not specified, but a Bachelor's degree in Design, Human-Computer Interaction, or a related field is often preferred for Product Design roles. Equivalent practical experience will be considered.

Experience: Proven experience in a Product Design (UX/UI) role, with a portfolio demonstrating impact on user journeys and conversion optimization. Experience working within Agile or Squad-based environments is required.

Required Skills:

• Product Design (UX/UI): Demonstrated ability to create intuitive and engaging user experiences.

• Portfolio: A strong portfolio showcasing impactful user journey optimization and conversion improvements.

• Figma Proficiency: Advanced skills in Figma for design and prototyping.

• Prototyping: Ability to create interactive prototypes to demonstrate design concepts and user flows.

• Multi-Platform Design: Solid design skills across iOS, Android, and Web platforms.

• Agile Collaboration: Experience working effectively within Agile methodologies and cross-functional squads.

• Content Discovery & Conversion: Familiarity with or understanding of content discovery principles and conversion funnels.

• Wireframing: Ability to create low-fidelity wireframes for rapid testing and concept validation.

Preferred Skills:

• Connected TV (CTV) Design: Experience designing for platforms like Apple TV, Roku.

• Motion Design: Experience with motion design tools like Lottie.

• Data-Informed Design: Ability to leverage data insights from dashboards to inform design decisions.

• Behavioral Design: Understanding and application of behavioral economics principles.

• Growth Design: Experience designing for user activation, retention, upsells, and cross-sells.

• Design Systems: Experience contributing to or utilizing design systems.

📝 Enhancement Note: The "minimum criteria" strongly emphasize practical experience and tool proficiency, particularly in Figma and multi-platform design. The "nice to have" skills point towards specialized experience in CTV and motion design, which could differentiate candidates. The emphasis on a portfolio that shows impact is critical for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Impactful Case Studies: Showcase at least 2-3 detailed case studies demonstrating your role in optimizing user journeys, specifically focusing on content discovery and conversion funnels.

• Problem/Solution Framing: Clearly articulate the user problem or business challenge, your design process, and the specific solutions you implemented.

• Data & Metrics: Include quantitative results and success metrics that demonstrate the impact of your designs on user activation, retention, or conversion rates. Visualize data where possible.

• Cross-Platform Examples: Include examples of your work across mobile (iOS/Android), web, and ideally Connected TV (CTV) platforms.

• Process Documentation: Illustrate your design process, from initial research and wireframing to high-fidelity designs and prototyping, highlighting A/B testing and iteration.

Process Documentation:

• User Journey Mapping: Demonstrate your ability to map and analyze complex user journeys, identifying key friction points.

• Experimentation Design: Show examples of how you've designed and proposed A/B or multivariate tests based on hypotheses.

• Wireframing & Prototyping: Provide examples of low-fidelity wireframes for quick testing and high-fidelity prototypes for detailed review.

• Design System Contribution: If applicable, showcase contributions to design systems or reusable components.

📝 Enhancement Note: The portfolio is paramount for this role, requiring candidates to demonstrate tangible impact through data and metrics. The focus on "hypothesis-led design" and "rapid experimentation" means showcasing how designs were tested and iterated upon is crucial.

💵 Compensation & Benefits

Salary Range: For a Product Designer with 2-5 years of experience in London, the typical salary range is £45,000 - £65,000 per annum. This can vary based on specific experience, skills, and the exact scope of responsibilities within ITV.

Benefits:

• 12-Month Fixed-Term Contract: Offers a defined period of employment with potential for extension or transition.

• Hybrid Working Model: Combines remote flexibility with in-office collaboration at the White City, London location.

• Pension Scheme: Access to a company pension plan.

• Holiday Entitlement: Generous annual leave allowance.

• Access to ITV Content: Potential for employee benefits related to ITV's vast content library.

• Professional Development: Opportunities for learning and skill enhancement within a dynamic media environment.

Working Hours: Standard full-time working hours, typically 40 hours per week, with potential for flexibility depending on team needs and project deadlines.

📝 Enhancement Note: Based on typical UK market rates for a Product Designer with 2-5 years of experience in London, a salary range of £45,000 - £65,000 is estimated. The fixed-term nature of the contract should be clearly understood by applicants.

🎯 Team & Company Context

🏢 Company Culture

Industry: Broadcasting, Media & Entertainment, Streaming Services. ITV is a major player in the UK media landscape, with a significant digital transformation focus through ITVX.

Company Size: ITV is a large, established media organization. This means access to resources and significant impact potential, but also navigating a larger corporate structure.

Founded: ITV was founded in 1955, with a long history in British television. The current focus on ITVX signifies a forward-looking approach to digital streaming.

Team Structure:

• The role is within the "Streaming, Interactive & Data" division, specifically the "Core Experience" product group.

• You will report to the Head of Product Design.

• The team operates in a cross-functional, squad-based model, comprising Product Managers, Data Analysts, Engineers, and Designers. Methodology:

• Hypothesis-Led Experimentation: Design decisions are driven by user hypotheses and validated through A/B and multivariate testing.

• Data-Informed Design: Insights from user data and analytics are integral to the design process.

• Agile Development: Work is managed within Agile frameworks, emphasizing iterative development and collaboration.

• User-Centricity: A strong focus on understanding user behavior and improving the overall user journey.

Company Website: https://www.itv.com/

📝 Enhancement Note: ITV's transition into a major streaming player with ITVX positions this role at the forefront of digital media innovation. The team structure emphasizes collaboration and a data-driven, experimental approach to product development.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Product Designer, requiring independent contribution and ownership of specific design areas. It's a key role within a growth-focused product team.

Reporting Structure: You will report to the Head of Product Design, offering direct mentorship and visibility to design leadership. Collaboration will be extensive with Product Managers, Data Analysts, and Engineers within your cross-functional squad.

Operations Impact: The role has a direct impact on ITVX's success by optimizing the user journey for discovery and conversion, directly influencing viewer acquisition, engagement, and retention metrics. This is critical for the commercial success of the streaming service.

Growth Opportunities:

• Specialization: Deepen expertise in growth design, behavioral economics, or CTV/multi-platform UX.

• Leadership: Potential to lead design initiatives within product squads or contribute to design system evolution.

• Skill Development: Gain hands-on experience with cutting-edge experimentation tools and data analysis techniques in a leading media company.

• Career Progression: Opportunity to move into Senior Product Designer roles or specialize in areas like UX Research or Product Management within the digital media space.

📝 Enhancement Note: The role offers significant opportunities for growth within a rapidly evolving digital media landscape. The focus on experimentation and data provides valuable skills for a career in product design, particularly in growth-oriented roles.

🌐 Work Environment

Office Type: Hybrid model with a base at the White City, London office. This suggests a modern, collaborative workspace designed to facilitate team interaction and innovation.

Office Location(s): White City, London. This is a well-connected area with good transport links, offering a vibrant working environment.

Workspace Context:

• Collaborative Hub: The office likely serves as a central point for team meetings, workshops, and in-person collaboration sessions.

• Tools & Technology: Access to industry-standard design software (Figma), prototyping tools, and potentially internal analytics dashboards.

• Cross-Functional Interaction: Frequent opportunities to engage with Product Managers, Data Analysts, and Engineers, fostering a dynamic and integrated team environment.

Work Schedule: Standard 40-hour work week, with a hybrid arrangement allowing for a mix of remote work and office presence. This provides flexibility while ensuring team cohesion and collaboration.

📝 Enhancement Note: The hybrid model at a prominent London location indicates a balance between work-life flexibility and the benefits of in-person collaboration essential for design sprints and creative problem-solving.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess basic qualifications and design experience.

• Skills Assessment: A practical design exercise or challenge, likely focusing on optimizing a specific user flow or problem related to content discovery/conversion. This may involve wireframing, low-fi prototyping, or outlining an experimental approach.

• Portfolio Presentation: A dedicated session where you present your portfolio case studies, discussing your design process, decision-making, and the impact of your work. Be prepared to articulate your rationale and answer questions about your contributions.

• Cross-functional Interview: Discussion with Product Managers, Data Analysts, or Engineers to assess collaboration style, understanding of data, and ability to work in an Agile environment.

• Hiring Manager/Head of Design Interview: Final discussion focusing on cultural fit, strategic thinking, and alignment with the team's vision.

Portfolio Review Tips:

• Focus on Impact: Prioritize case studies that clearly demonstrate measurable results and your contribution to those results. Quantify success with data.

• Tell a Story: Structure your case studies to narrate the problem, your process, your solutions, and the outcome. Explain the "why" behind your design decisions.

• Show, Don't Just Tell: Include visuals of your design process – sketches, wireframes, user flows, prototypes, and final UI.

• Highlight Experimentation: Emphasize how you used A/B testing or other experimentation methods to validate and iterate on your designs.

• Be Ready for Deep Dives: Anticipate questions about your specific contributions, design trade-offs, and how you handled challenges.

Challenge Preparation:

• Understand the Context: Research ITVX's current user experience and its core value proposition.

• Think Experimentally: Prepare to outline how you would approach a given problem through hypothesis generation and A/B testing.

• Data-Driven Approach: Be ready to discuss how you would use data to inform your design and measure success.

• Platform Considerations: Consider how your design solutions might translate across different platforms (mobile, web, CTV).

📝 Enhancement Note: The interview process heavily emphasizes a practical, data-driven, and experimental approach to design. Candidates must be prepared to showcase their problem-solving skills through a portfolio and a design challenge, demonstrating their ability to drive measurable results.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, wireframing, and prototyping. Advanced proficiency is required.

• Prototyping Tools: In-built Figma prototyping capabilities, or potentially others like InVision or Principle for more complex interactions.

• Design Systems Tools: Tools for managing and contributing to design systems (e.g., Storybook, Zeroheight).

Analytics & Reporting:

• Data Analysis Tools: Familiarity with platforms like Google Analytics, Amplitude, Mixpanel, or internal ITV analytics tools to interpret user behavior data and A/B test results.

• Reporting Dashboards: Ability to read and interpret data presented in dashboards (e.g., Tableau, Power BI, Looker).

CRM & Automation:

• Not directly applicable to this Product Design role, but an understanding of how CRM and marketing automation might influence user journeys could be beneficial. Other Potential Tools:

• User Research Tools: Tools for user testing and feedback collection.

• Motion Design Software: Such as Adobe After Effects or tools for Lottie animations.

📝 Enhancement Note: Proficiency in Figma and prototyping is non-negotiable. A strong understanding of how to leverage analytics tools to inform design decisions and measure impact is also critical. Experience with CTV design tools or motion design is a plus.

👥 Team Culture & Values

Operations Values:

• Experimentation & Learning: A culture that encourages testing ideas, learning from failures, and iterating quickly.

• Data-Driven Decisions: Emphasis on using data and user insights to guide product development and design choices.

• User-Centricity: A commitment to understanding and advocating for the user's needs and experience.

• Collaboration: Strong belief in the power of cross-functional teamwork and shared ownership.

• Agility & Speed: Valuing the ability to adapt, move fast, and deliver value iteratively.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with Product Managers, Data Analysts, and Engineers in a squad model, fostering tight integration.

• Open Communication: Encourages open discussion, feedback exchange, and transparent sharing of ideas and results.

• Shared Ownership: Team members collectively own the success of product initiatives, working towards common goals.

• Test & Learn Mindset: Collaborative environment where hypotheses are openly discussed and experimental outcomes are shared and learned from collectively.

📝 Enhancement Note: The team culture is deeply rooted in agile principles, data-driven decision-making, and a strong emphasis on rapid experimentation. Candidates should be comfortable with a fast-paced, collaborative environment where iteration and learning are paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to rapidly design and test hypotheses while ensuring a high standard of user experience across multiple platforms.

• Interpreting Complex Data: Synthesizing insights from user behavior and A/B test results to inform design decisions effectively.

• Designing for Diverse Platforms: Adapting designs and user flows for various screen sizes and interaction models (mobile, web, CTV).

• Navigating a Large Organization: Working within a large media company requires effective communication and stakeholder management.

Learning & Development Opportunities:

• Growth Design Specialization: Develop deep expertise in user acquisition, activation, retention, and monetization strategies through hands-on experience.

• Experimentation Mastery: Become highly proficient in designing, running, and analyzing A/B and multivariate tests.

• Behavioral Economics Application: Apply psychological principles to product design to influence user behavior ethically and effectively.

• Industry Trends: Stay at the forefront of streaming technology, UX best practices, and digital media innovation.

• Mentorship: Opportunities to learn from experienced design leaders and collaborate with skilled professionals in product and data.

📝 Enhancement Note: The role presents a significant opportunity to hone skills in growth design and experimentation, critical areas in today's digital product landscape. Overcoming the challenge of balancing speed with quality will be a key growth area.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to significantly improve a user journey related to content discovery or conversion. What was your hypothesis, how did you test it, and what were the results?"

• "How would you approach designing a new onboarding flow for ITVX to maximize user activation? Outline your process, including hypotheses for testing."

• "Imagine we're seeing a drop-off in users completing a purchase or subscription. How would you use design and experimentation to identify and address this friction point?"

• "Discuss your experience designing for multiple platforms (mobile, web, CTV). What are the key considerations and challenges when ensuring a consistent yet optimized experience?" Company & Culture Questions:

• "What excites you about ITVX and its position in the streaming market?"

• "How do you stay updated on the latest trends in UX/UI design and behavioral economics?"

• "Describe your ideal cross-functional team dynamic. How do you collaborate effectively with Product Managers, Data Analysts, and Engineers?"

• "How do you balance delivering quick designs for testing with ensuring a high-quality, polished final product?" Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of ITVX and the "Core Experience" team's goals. Then, walk through 2-3 key case studies, focusing on the problem, your process, your specific contributions, the data/metrics, and the outcomes.

• Quantify Impact: Use charts and graphs to present performance metrics and ROI clearly.

• Emphasize Experimentation: Detail how your designs were tested and iterated upon.

• Articulate Rationale: Be prepared to explain why you made specific design decisions, referencing user insights, data, or behavioral principles.

• Address Challenges: Discuss any challenges you faced in a project and how you overcame them.

📝 Enhancement Note: Prepare to speak extensively about your portfolio, focusing on your direct contributions, the data that supported your decisions, and the measurable impact of your work. Be ready to articulate your experimental design process and your collaborative approach.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the ITV careers portal via the provided link.

• Curate Your Portfolio: Select 2-3 of your most impactful case studies that highlight your experience in user journey optimization, content discovery, conversion funnels, and experimental design. Ensure data and measurable results are prominently featured.

• Tailor Your CV: Highlight keywords and experiences directly relevant to this role, such as UX/UI design, Figma, prototyping, A/B testing, Agile methodology, and multi-platform design, with specific achievements and quantifiable outcomes.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on articulating your process, rationale, and the impact of your designs. Be ready to discuss your approach to hypothesis-led design and rapid experimentation.

• Research ITVX: Understand ITVX's current offerings, target audience, and strategic goals. Familiarize yourself with their user interface and identify potential areas for improvement.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.