Product Designer

📍 Job Overview

Job Title: Product Designer

Company: General Intuition & Medal

Location: New York City, NY, United States

Job Type: FULL_TIME

Category: Product Design / GTM Operations

Date Posted: 2026-08-03

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design engaging consumer-facing experiences for a rapidly growing gaming platform, focusing on user acquisition and retention within creator-driven communities.

• Develop and maintain a robust, scalable design system using advanced Figma capabilities to ensure consistency and accelerate iteration cycles.

• Drive end-to-end product design, from initial concept and user problem definition to polished, accessible user interfaces across desktop and mobile platforms.

• Collaborate closely with engineering and product teams to translate design visions into high-fidelity, production-ready assets, ensuring seamless implementation.

• Leverage deep understanding of gaming culture and real-time interaction product patterns to craft intuitive and compelling user journeys.

📝 Enhancement Note: While the core role is Product Design, the emphasis on consumer-facing experiences, creator communities, and rapid iteration within a fast-growing platform suggests a strong connection to Go-To-Market (GTM) operations, particularly in user acquisition, engagement, and retention strategies. The design system component is critical for GTM efficiency and brand consistency.

📈 Primary Responsibilities

• Lead the design process for new features and product improvements, starting with user problems and desired outcomes, and prioritizing effectively to drive key metrics.

• Architect, build, and scale a comprehensive design system, including defining tokens, components, and documentation, ensuring it remains a living library synchronized with production code.

• Create detailed wireframes, user flows, interactive prototypes, and high-fidelity mockups for both desktop and mobile applications, focusing on intuitive user experiences.

• Conduct user research and usability testing to gather insights, validate design decisions, and inform iterative improvements based on user feedback and performance data.

• Partner with engineers to ensure accurate implementation of design specifications, providing clear guidance and addressing technical constraints with creative solutions.

• Design for accessibility best practices, ensuring products are usable by a diverse range of users across different platforms and devices.

• Contribute to product strategy discussions, bringing a user-centric perspective and advocating for design-led innovation.

• Own the iterative design process, shipping small improvements frequently and following up post-launch to measure impact and plan next steps.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who can operate with a GTM mindset, understanding how design directly impacts user acquisition, engagement, and retention. The emphasis on "iteration over big launches" and "following up after launch" highlights a continuous improvement cycle vital for GTM success.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: 4+ years of professional experience in designing consumer-facing digital products, with a preference for social or creator-driven platforms.

Required Skills:

• Proven ability to design consumer-facing digital products, with a strong portfolio showcasing social or creator-driven platforms.

• Exceptional product judgment, with the capability to define user problems, prioritize initiatives, and focus on impactful outcomes.

• Holistic product sense, with a keen understanding of how core loops, user engagement, and retention mechanisms contribute to overall product success.

• Demonstrated experience in an iterative design approach, emphasizing rapid shipping and continuous improvement cycles.

• Hands-on expertise in building, scaling, and maintaining design systems from scratch, including deep knowledge of tokens, components, and documentation.

• Advanced proficiency in Figma, specifically with component architecture, variables, auto layout, and maintaining living libraries in sync with production.

• Strong cross-functional collaboration skills, with a history of working effectively with engineers to translate designs into code.

• Experience designing for both desktop and mobile platforms, with a solid understanding of platform-specific UX patterns and accessibility best practices.

• A genuine passion for games and gaming communities, with an intuitive understanding of player language and social dynamics. Preferred Skills:

• Experience designing for communities, content creation, or real-time interaction products (e.g., Discord, Twitch, TikTok).

• Familiarity with user research methodologies and the ability to translate research findings into actionable design improvements.

• Experience with prototyping tools beyond Figma for advanced interaction design.

• Understanding of basic front-end development principles to facilitate smoother collaboration with engineers.

📝 Enhancement Note: The requirement for 4+ years of experience and a focus on design systems and consumer-facing platforms suggests a mid-level to senior designer. The "bonus" points for community/creator platforms and real-time interaction products are highly relevant for a company like Medal, indicating a desire for someone who can hit the ground running with domain expertise.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of case studies demonstrating end-to-end product design ownership for consumer-facing applications, ideally within social or creator-driven contexts.

• Clear articulation of the user problem, design process, and the specific outcomes achieved, with a focus on iteration and continuous improvement.

• Detailed examples of your involvement in building, scaling, or maintaining a design system, showcasing your understanding of its components, tokens, and documentation.

• Demonstrations of your Figma proficiency, including examples of complex component architecture, variable usage, and auto layout implementation.

• Evidence of designing for both desktop and mobile platforms, highlighting considerations for cross-platform consistency and platform-specific patterns.

• Examples showcasing your approach to accessibility in design. Process Documentation:

• Case studies should clearly outline your iterative design process, from initial ideation and user research to prototyping, testing, and post-launch analysis.

• Detail how you collaborated with engineering teams to ensure accurate implementation of your designs and design system components.

• Showcase how you have used your design system to drive efficiency, consistency, and speed in product development cycles.

• Include examples of how you have measured the impact of your design decisions on key user metrics.

📝 Enhancement Note: For a role emphasizing design systems and iterative design, the portfolio is critical for demonstrating practical application. Candidates should prepare to walk through their Figma files and explain the rationale behind their component architecture and system scalability.

💵 Compensation & Benefits

Salary Range: $180,000 - $220,000 USD per year. This range is competitive for a Product Designer with 4+ years of experience in a high-cost-of-living area like New York City, especially within a well-funded tech startup environment.

Benefits:

• Comprehensive Medical, Dental, and Vision Insurance plans.

• 401(k) retirement savings plan.

• Fertility and Parental benefits, supporting family growth.

• Generous Paid Time Off (PTO) policy.

• Daily meals provided, enhancing the in-office work experience.

• Wellness benefits to support employee well-being.

• Commuter benefits to ease daily travel to the office.

• Learning and Development stipend for continuous professional growth.

• Equity in the company, offering a stake in its success.

Working Hours: The role is based on a standard 40-hour work week, with an expectation of five days per week in the New York City office. Flexibility may be available for specific tasks or project deadlines, but the primary work arrangement is on-site.

📝 Enhancement Note: The salary range provided is at the higher end for a mid-level designer, reflecting the specific demands of building a design system from the ground up, the company's strong funding, and its location in NYC. The extensive benefits package is typical for well-funded startups aiming to attract top talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focused on AI/ML (Large Action Models, World Models), Gaming, and Social Platforms.

Company Size: The input does not specify company size but refers to a "small, talented product team" and "millions of gamers," suggesting a rapidly scaling startup environment.

Founded: General Intuition builds on Medal, which was founded at an earlier stage. The recent $320M funding at a $2.3B valuation indicates a company with significant traction and growth potential.

Team Structure:

• The Product Design team is described as "small" and "talented," indicating a collaborative and high-performing environment.

• Designers will work closely with engineers and product managers, forming a core product development triad.

• The reporting structure likely involves a Head of Product or Design Lead, with designers owning specific product areas.

• Cross-functional collaboration is a cornerstone, with designers expected to be deeply integrated into the development lifecycle. Methodology:

• Data-Driven Design: Decisions are informed by user data, product analytics, and performance metrics, especially post-launch.

• Iterative Development: A strong emphasis on "iteration over big launches," meaning a continuous cycle of shipping, measuring, and refining.

• Design System Centric: The design system is a core operational tool, enabling speed, consistency, and efficient collaboration between design and engineering.

• User-Problem Focused: Design efforts begin with understanding and solving user problems, not just feature requests.

Company Website: https://generalintuition.com

📝 Enhancement Note: The company's mission to build "large action models and world models" and its connection to Medal (a gaming clip platform) suggests a culture that values innovation, cutting-edge technology, and community engagement. The recent substantial funding indicates a high-growth, ambitious environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Product Designer" with 4+ years of experience. It's a mid-level to senior individual contributor role, responsible for significant product areas and the design system. The expectation is for ownership and end-to-end execution.

Reporting Structure: The designer will likely report to a Head of Product or Design Lead. They will work in close collaboration with Product Managers and Engineering teams, forming a tight-knit product pod.

Operations Impact: The impact of this role is direct and significant. By designing user-centric experiences and a scalable design system, the Product Designer will directly influence user acquisition, engagement, retention, and overall product velocity. This role is critical for translating the company's ambitious AI/ML vision into tangible, user-friendly products that millions of gamers will interact with.

Growth Opportunities:

• Design System Leadership: Opportunity to become a key owner and potentially lead the evolution of the design system as the company scales.

• Product Ownership: Take on increasing ownership of core product features and user journeys, influencing product strategy.

• Skill Development: Deepen expertise in consumer product design, gaming culture, AI/ML applications, and cross-platform design.

• Cross-functional Influence: Grow influence across engineering and product management, becoming a trusted advisor on user experience and design strategy.

• Mentorship: As the team grows, opportunities to mentor junior designers may arise.

📝 Enhancement Note: The role offers significant growth potential within a well-funded, ambitious startup. The emphasis on building a design system from the ground up provides a unique opportunity for a designer to establish foundational processes and gain significant leadership experience in a critical operational area for product development.

🌐 Work Environment

Office Type: The role requires being on-site in New York City, indicating a traditional office environment designed for in-person collaboration.

Office Location(s): New York City, NY. Specific office details are not provided but are expected to be a modern, collaborative workspace suitable for a tech startup.

Workspace Context:

• The environment is described as being "alongside the product team," emphasizing close collaboration and a dynamic, fast-paced atmosphere.

• Designers will have access to the necessary tools and technology, including Figma and other relevant design and prototyping software.

• Frequent interaction with engineers and product managers is expected, fostering a culture of shared problem-solving and rapid feedback loops.

• The office setting is designed to facilitate brainstorming, design reviews, and team cohesion.

Work Schedule: A standard 40-hour work week is expected, with a strong emphasis on being present in the office five days a week. This schedule supports the collaborative and iterative nature of the product development process.

📝 Enhancement Note: The explicit requirement for 5 days in the office underscores the company's belief in the value of in-person collaboration for design and product development, particularly for a role focused on building a design system and driving rapid iteration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief conversation to assess overall fit, experience level, and interest in the role and company.

• Portfolio Review & Design Challenge: A dedicated session where candidates present their portfolio, discussing key case studies, design decisions, and their approach to design systems and iteration. A practical design challenge may be assigned, either take-home or live, to assess problem-solving skills and design execution.

• Cross-functional Interviews: Interviews with engineers and product managers to evaluate collaboration style, communication, and technical understanding.

• Hiring Manager/Leadership Interview: A final discussion focusing on product judgment, strategic thinking, cultural fit, and long-term potential.

Portfolio Review Tips:

• Storytelling: Frame your case studies as compelling narratives. Clearly articulate the problem, your role, your process, the solutions, and the measurable impact.

• Design System Focus: Prepare to deep-dive into your design system work. Explain your rationale for component architecture, token strategy, and how you ensured consistency and scalability.

• Figma Proficiency: Be ready to showcase your Figma skills, demonstrating your mastery of component variants, auto layout, variables, and library management.

• Iterative Mindset: Highlight examples where you shipped quickly, gathered feedback, and iterated to improve the product. Show your willingness to follow up post-launch.

• Gaming/Community Relevance: If you have experience with gaming or community platforms, emphasize how your understanding of these domains informed your design decisions.

Challenge Preparation:

• Understand the Core Problem: If given a design challenge, ensure you fully grasp the user problem and business objective.

• Think Iteratively: Show a process that involves multiple iterations, even if time is limited.

• Design System Application: If applicable, consider how your design system principles would apply to the challenge.

• Communicate Your Process: Clearly articulate your thought process, assumptions, and trade-offs.

📝 Enhancement Note: Given the emphasis on design systems and iterative design, candidates should anticipate a rigorous portfolio review and potentially a design challenge that tests these specific skills. Demonstrating a collaborative and outcome-oriented approach is key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool. Expertise in component architecture, variables, auto layout, and maintaining living libraries is paramount.

• Prototyping Tools: While Figma has robust prototyping capabilities, experience with other tools for advanced interactions may be beneficial.

• Design System Management: Tools or methodologies for managing design system documentation and version control.

Analytics & Reporting:

• While not directly a design tool, familiarity with analytics platforms (e.g., Amplitude, Mixpanel, Google Analytics) is crucial for understanding user behavior and measuring design impact.

• Proficiency in interpreting data to inform design decisions. CRM & Automation:

• Not directly applicable to this Product Designer role, but understanding how user data flows through CRM and marketing automation systems can provide context for consumer-facing products.

📝 Enhancement Note: Figma is the central tool for this role. Candidates must demonstrate deep expertise, not just basic usage. Understanding how designs translate into production code and how to leverage analytics to drive design decisions are also key technical proficiencies.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and solving user problems, with a focus on creating delightful and intuitive experiences.

• Iteration & Agility: A preference for shipping small, frequent updates and continuously improving based on feedback and data, rather than large, infrequent releases.

• Collaboration & Transparency: A strong emphasis on working closely with engineering and product teams, sharing progress, and providing constructive feedback.

• Excellence & Craftsmanship: A dedication to high-quality design, attention to detail, and the creation of polished, accessible, and robust products.

• Passion for Gaming: A genuine enthusiasm for games and their communities, driving a desire to build products that resonate deeply with players.

Collaboration Style:

• Integrated Pods: Designers will work as part of small, cross-functional teams (product, engineering, design) to drive product development.

• Open Communication: Expect frequent design critiques, brainstorming sessions, and direct feedback loops between disciplines.

• Partnership with Engineering: A collaborative approach to ensure designs are technically feasible and implemented accurately, with a focus on shared ownership of the final product.

• Knowledge Sharing: A culture that encourages sharing best practices, design patterns, and learnings from user research and A/B tests.

📝 Enhancement Note: The culture appears to be fast-paced, collaborative, and focused on execution and user impact. The emphasis on iteration and design system development suggests a pragmatic and efficient approach to product building.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design System Maturity with Rapid Iteration: Ensuring the design system remains robust and scalable while supporting the fast-paced demands of a growing product.

• Designing for a Broad User Base: Catering to the diverse needs and preferences of millions of gamers across different platforms and communities.

• Translating Ambition AI/ML Concepts into User-Friendly Experiences: Making complex technologies like "large action models" and "world models" accessible and intuitive for end-users.

• Maintaining Design Quality in a High-Velocity Environment: Upholding high standards of design craft and accessibility while shipping frequently.

Learning & Development Opportunities:

• Deep Dive into AI/ML Product Design: Gain experience at the forefront of AI and its application in consumer products.

• Scale a Design System: Develop expertise in the operational aspects of building and managing a critical design asset for a growing company.

• Community-Driven Product Design: Hone skills in designing for passionate, niche communities with unique cultural nuances.

• Cross-Platform Design Mastery: Become adept at designing seamless experiences across desktop, mobile, and potentially future platforms.

📝 Enhancement Note: The challenges are directly tied to the company's ambitious goals and the dynamic nature of a well-funded startup. The growth opportunities are significant, offering a chance to shape foundational processes and work on cutting-edge technology.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to prioritize between building a new feature and iterating on an existing one. How did you decide?" (Assesses product judgment and iterative mindset)

• "Walk me through the process of building a design system from scratch. What were the key challenges and how did you overcome them?" (Assesses design system expertise and problem-solving)

• "How do you ensure your designs are accessible across different platforms and user groups?" (Assesses accessibility knowledge and cross-platform thinking)

• "How do you collaborate with engineers to ensure design fidelity and efficient implementation?" (Assesses cross-functional collaboration skills) Company & Culture Questions:

• "What excites you about General Intuition and Medal, and why is this role a good fit for you?" (Assesses motivation and cultural alignment)

• "How do you stay current with trends in gaming culture and consumer tech?" (Assesses passion for the domain)

• "Describe your ideal work environment and how you contribute to a positive team culture." (Assesses cultural fit and collaboration style) Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, starting with an overview of your experience and then diving into 2-3 in-depth case studies.

• Focus on Process & Impact: For each case study, clearly articulate the problem, your role, your design process (including research, ideation, iteration), your solutions, and the measurable outcomes.

• Highlight Design System Work: Dedicate specific slides or sections to showcase your design system contributions, explaining the architecture, components, and benefits.

• Figma Demo: Be prepared to briefly show your Figma files, demonstrating your proficiency with components, variants, auto layout, and variables.

• Conciseness: Aim for clarity and conciseness, respecting the allotted time. Practice your delivery to ensure smooth transitions and confident communication.

📝 Enhancement Note: Expect interview questions that probe your understanding of design systems, iterative design, and your ability to connect design decisions to user problems and business outcomes. Be prepared to demonstrate your Figma skills and your passion for gaming.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Ashby.

• Customize Your Resume: Tailor your resume to highlight your 4+ years of consumer-facing product design experience, with specific emphasis on your work with design systems, Figma proficiency, and any experience with social, creator-driven, or gaming platforms. Quantify your achievements where possible.

• Curate Your Portfolio: Select 2-3 strong case studies that best demonstrate your end-to-end product design process, your design system expertise, and your iterative approach. Ensure your portfolio clearly showcases your Figma skills and understanding of desktop and mobile design.

• Prepare Your Presentation: Practice presenting your portfolio, focusing on telling a clear story for each case study, detailing your process, decisions, and impact. Be ready to discuss your design system work and Figma capabilities in detail.

• Research the Company: Familiarize yourself with General Intuition's mission, Medal's platform, their recent funding, and the broader gaming and AI/ML landscape. Understand their focus on "large action models" and "world models."

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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