Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Fresha

Location: London, United Kingdom

Job Type: Full-Time

Category: Product Design / GTM Operations

Date Posted: 2026-06-24

Experience Level: Mid-Senior Level (4-6 years)

Remote Status: On-site

🚀 Role Summary

• Drive the design and development of innovative features across Fresha's AI-powered operating system for the beauty, wellness, and self-care industry.

• Collaborate closely with product managers, engineers, and senior leadership to translate complex user needs into elegant, user-centered design solutions.

• Champion a high standard of design quality and contribute to the growth of the design team through knowledge sharing and mentorship.

• Conduct user research, analyze feedback channels, and leverage data to inform product improvements and identify new use cases.

• Develop and maintain design systems to ensure consistency and scalability across the product.

📝 Enhancement Note: While the primary focus is Product Design, this role has significant GTM Operations implications. The Product Designer will be instrumental in shaping user experience for both consumers and businesses on the Fresha platform, directly impacting adoption, retention, and revenue generation. Their work on simplifying complex operations for businesses (e.g., appointment bookings, POS, team management) directly supports Fresha's GTM strategy.

📈 Primary Responsibilities

• Partner with Product Managers and Engineering teams to design and ship high-quality features that enhance the user experience for both consumers and businesses on the Fresha platform.

• Translate complex business and user problems into intuitive and elegant interface designs and interactive prototypes.

• Conduct user research, usability testing, and competitive analysis to gather insights that inform design decisions and product strategy.

• Contribute to and maintain Fresha's design system, ensuring consistency and scalability across all product touchpoints.

• Present design concepts, prototypes, and research findings to cross-functional teams and senior leadership, articulating design rationale and impact.

• Proactively identify opportunities for product improvement and innovation based on user feedback, data analysis, and market trends.

• Champion user-centered design principles throughout the product development lifecycle.

• Collaborate with Customer Experience and Marketing teams to ensure a cohesive brand and user journey.

📝 Enhancement Note: The responsibilities highlight a deep involvement in the entire product lifecycle, from ideation and research to implementation and iteration. This is crucial for a GTM-aligned role where product features directly drive market adoption and customer value.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field is typically expected for this level of role. A strong portfolio can often substitute for formal education.

Experience: 4-6 years of professional experience in a Product Design role, with a proven track record of designing and shipping successful digital products.

Required Skills:

• Exceptional visual and user interface (UI) design skills, with a strong portfolio showcasing a keen eye for detail, typography, color theory, and layout.

• Deep understanding and practical application of user-centered design (UCD) principles and methodologies.

• Proficiency in creating high-fidelity mockups and interactive prototypes using industry-standard design tools (e.g., Figma, Sketch, Adobe XD).

• Experience working with and contributing to design systems to ensure product consistency and scalability.

• Ability to grasp complex technical and business challenges and distill them into clear, focused, and user-friendly solutions.

• Strong communication, presentation, and interpersonal skills, with the ability to articulate design decisions effectively to diverse stakeholders.

• Experience conducting user research, including user interviews, usability testing, and synthesizing findings.

• Proven ability to collaborate effectively with cross-functional teams, including product management, engineering, and marketing.

• Self-starter with a proactive approach, comfortable working independently and managing multiple priorities in a fast-paced environment. Preferred Skills:

• Experience in the SaaS, marketplace, or fintech industries.

• Familiarity with AI-powered product features and their design implications.

• Knowledge of front-end development principles (HTML, CSS, JavaScript) to facilitate better collaboration with engineering.

• Experience with A/B testing and data analysis to inform design iterations.

• Experience designing for both B2C and B2B (business operations) platforms.

📝 Enhancement Note: The required skills emphasize a blend of creative design expertise, user advocacy, and collaborative problem-solving, all critical for a Product Designer shaping a platform that serves both end consumers and business operators. The "4-6 years" experience level aligns with mid-to-senior roles where independent contribution and strategic thinking are expected.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of product design projects, demonstrating your process from problem definition to final solution.

• Case studies that clearly articulate the problem, your role, the design process, challenges faced, and the impact of your solutions (quantifiable results are highly valued).

• Prototypes or interactive examples that highlight your interaction design skills and ability to create engaging user flows.

• Examples of how you've utilized design systems or contributed to their development.

• Demonstrations of your visual design skills, including UI design, typography, and attention to detail. Process Documentation:

• Evidence of your design process, including user research methodologies, ideation techniques, wireframing, prototyping, and user testing.

• Examples of how you've collaborated with engineering and product teams to bring designs to life, including any handover processes or design specifications.

• Documentation of how you've iterated on designs based on user feedback, data, and performance metrics.

📝 Enhancement Note: A strong portfolio is paramount for a Product Designer. For this role, it should emphasize not just aesthetic appeal but also the ability to solve complex user problems, particularly those related to business operations and marketplace dynamics, reflecting the GTM aspect of the role.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Product Designers with 4-6 years of experience in London, UK, the estimated salary range is £55,000 - £75,000 per annum. This can vary based on the candidate's specific skills, experience, and performance during the interview process.

Benefits:

• Competitive salary and potential for performance-based bonuses.

• Comprehensive health insurance (medical, dental, vision) for employees and potentially dependents.

• Generous paid time off (PTO), including holiday, sick leave, and personal days.

• Pension scheme contribution.

• Opportunities for professional development, including training, conferences, and workshops.

• Stock options or equity grants (common in high-growth tech companies like Fresha).

• Flexible working arrangements and a supportive work-life balance.

• Employee assistance programs.

• Potential for international relocation support if applicable.

• Perks related to the beauty and wellness industry (e.g., discounts).

Working Hours: Standard UK working hours, typically 40 hours per week. While the role is on-site, there may be flexibility depending on team needs and project deadlines.

📝 Enhancement Note: The salary estimate is based on current market data for Product Designer roles in London, considering the experience level and the company's industry. Fresha's growth trajectory suggests potential for competitive compensation packages, including equity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (SaaS, AI, Marketplace, Fintech) within the Beauty, Wellness, and Self-Care sector. Fresha is a disruptor in a large and growing global market.

Company Size: Fresha is a rapidly growing global company with 15 offices worldwide, indicating a dynamic, scale-up environment. This means opportunities for impact are significant, but processes may still be evolving.

Founded: Fresha was founded to revolutionize the beauty and wellness industry with technology, aiming to provide a comprehensive OS for businesses and a seamless marketplace for consumers.

Team Structure:

• The Product Designer reports to the Head of Product Design.

• Close collaboration with Product Managers, Engineering teams, Customer Experience, and Senior Leadership (VP of Product Design, Head of Product, CPO).

• Part of a larger design team comprising seasoned professionals from top-tier companies, suggesting a high caliber of talent and a strong design-centric culture. Methodology:

• Data-Driven Design: Utilizing user feedback, usage data, and market research to inform design decisions.

• Agile Development: Likely working in an agile or iterative development framework, enabling rapid prototyping and deployment.

• User-Centricity: A core focus on understanding and solving user problems through design.

• Cross-functional Collaboration: Emphasizing teamwork and shared ownership across departments.

Company Website: https://careers.fresha.com

📝 Enhancement Note: Fresha's focus on AI and its position as an "operating system" for an entire industry suggests a tech-forward, innovation-driven culture. The blend of B2C marketplace and B2B operational software presents unique design challenges and opportunities.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Senior Product Designer. It requires significant autonomy, a strong understanding of product strategy, and the ability to mentor junior designers. The designer is expected to lead design initiatives for key product areas.

Reporting Structure: The Product Designer reports to the Head of Product Design, receiving strategic direction while being empowered to execute independently. They will work closely with Product Managers and Engineering leads on a day-to-day basis.

Operations Impact: The Product Designer's work directly impacts Fresha's Go-To-Market (GTM) strategy by shaping the user experience for both consumers discovering services and businesses managing their operations. Features designed by this role can drive user acquisition, retention, platform engagement, transaction volume, and ultimately, revenue growth. Simplifying business operations through intuitive design is a key value proposition for Fresha's B2B offering.

Growth Opportunities:

• Senior Product Designer / Lead Designer: Progression to a more senior individual contributor role or a design lead position, managing specific product verticals or mentoring a team.

• Specialization: Developing expertise in specific areas like AI-driven features, B2B platform design, or user research.

• Cross-functional Leadership: Taking on more strategic responsibilities in product strategy and roadmap planning.

• Mentorship: Opportunities to mentor junior designers and contribute to the design team's culture and best practices.

• Impact: The chance to shape a product used by millions globally and significantly influence the beauty and wellness industry.

📝 Enhancement Note: The growth path is clear, emphasizing both individual contribution and potential leadership. The "Operations Impact" section highlights how this design role directly feeds into GTM success, a key differentiator for operations-focused candidates.

🌐 Work Environment

Office Type: Fresha has a global presence with 15 offices. The London office at 207-211 Old Street is likely a modern, collaborative workspace designed to foster innovation and teamwork.

Office Location(s): London, United Kingdom (EC1V 9NR), with potential for other global offices. The role is specified as "On-site."

Workspace Context:

• Collaborative Environment: The office is expected to facilitate close collaboration with product, engineering, and design teams.

• Tools & Technology: Access to industry-standard design software, hardware, and potentially prototyping tools. The company's tech focus suggests a modern IT infrastructure.

• Team Interaction: Regular in-person interaction with colleagues will be a key part of the daily work, fostering a strong team dynamic and efficient problem-solving.

Work Schedule: The standard 40-hour work week is typical for an on-site role. While flexibility may exist, consistent presence in the office is expected for collaborative work and team integration.

📝 Enhancement Note: The emphasis on "On-site" work suggests a preference for in-person collaboration, which is beneficial for design teams requiring spontaneous brainstorming and in-depth team discussions.

📄 Application & Portfolio Review Process

Interview Process:

• First Stage: Video call/in-person with VP of Product Design (30 mins). Focus on initial fit, experience overview, and alignment with Fresha's vision.

• Second Stage: Case Study presentation with VP of Design & Design Team member (Mathias Berchoux) (1 hour). This will likely involve presenting a pre-assigned or portfolio case study, demonstrating design process, problem-solving skills, and communication abilities.

• Final Stage: In-person presentation with VP of Design, Head of Product & CPO (45 mins). This is a high-level presentation, likely showcasing a significant portfolio piece or a strategic design challenge response, focusing on business impact, strategic thinking, and cultural fit.

Portfolio Review Tips:

• Showcase Your Process: Clearly articulate your design thinking, from problem identification and user research to ideation, prototyping, and iteration.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction, reduced task completion time).

• Tailor to Fresha: Highlight projects that demonstrate experience with complex platforms, B2B/SaaS products, or marketplace dynamics. Show how you simplify complex operations.

• Visual Polish: Ensure your portfolio is visually appealing, well-organized, and easy to navigate.

• Storytelling: Frame your case studies as compelling narratives that highlight your problem-solving skills and your ability to deliver value.

Challenge Preparation:

• Understand Fresha's Business: Research Fresha's platform, its target users (consumers and businesses), its competitors, and its market position.

• Prepare for Design Challenges: Be ready to discuss how you would approach designing for specific scenarios relevant to Fresha's ecosystem. This might involve simplifying appointment booking, improving business management tools, or enhancing discovery features.

• Articulate Your Value: Be prepared to explain how your design skills and experience can contribute to Fresha's growth and its mission to be the AI-powered OS for beauty and wellness.

📝 Enhancement Note: The multi-stage interview process, including a case study and a final presentation, indicates a rigorous evaluation of design skills, strategic thinking, and communication capabilities. Candidates should prepare to deeply articulate their design process and its business impact.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable given industry trends and Fresha's likely tech stack), Sketch, Adobe XD.

• User Research: Tools for conducting interviews, surveys, usability testing (e.g., UserTesting.com, Maze, Optimal Workshop).

• Collaboration: Slack, Jira, Confluence (standard for tech teams).

Analytics & Reporting:

• Tools for analyzing user behavior and product performance (e.g., Google Analytics, Mixpanel, Amplitude).

• Dashboarding tools for visualizing key metrics. CRM & Automation:

• While not a direct tool for the designer, understanding how CRM and marketing automation tools impact user journeys can be beneficial.

📝 Enhancement Note: Proficiency in modern design tools like Figma is crucial. Experience with user research platforms and analytics tools will enhance a candidate's ability to contribute to data-informed design decisions.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and solving user needs, whether for consumers or business owners.

• Innovation: Driving forward with AI and technology to create cutting-edge solutions for the beauty and wellness industry.

• Collaboration: Working together across teams to achieve common goals, fostering a supportive and dynamic environment.

• Quality & Craftsmanship: A dedication to producing high-quality, elegant, and functional design solutions.

• Impact: Focusing on delivering tangible value and driving business growth through design.

Collaboration Style:

• Cross-functional Integration: Strong emphasis on working closely with Product, Engineering, and other departments to ensure holistic product development.

• Open Communication: Encouraging candid feedback and knowledge sharing to foster continuous improvement.

• Agile & Iterative: Embracing a flexible approach to design and development, adapting to feedback and changing requirements.

📝 Enhancement Note: Fresha's culture appears to value innovation, user focus, and collaborative problem-solving, which are essential for a fast-paced tech environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs: Designing for two distinct user groups (consumers and businesses) with potentially conflicting needs and priorities.

• Complexity of the OS: Simplifying the multifaceted operations of diverse beauty and wellness businesses into an intuitive platform.

• Rapid Growth Environment: Adapting to fast-paced development cycles and evolving business requirements.

• Maintaining Design Consistency: Ensuring a cohesive user experience across a broad and growing product suite while leveraging AI features.

Learning & Development Opportunities:

• Exposure to AI: Gaining experience designing cutting-edge AI-powered features.

• Industry Impact: Contributing to a platform that is transforming a major global industry.

• Mentorship: Learning from experienced designers and leaders from top-tier companies.

• Skill Expansion: Opportunities to deepen expertise in UX research, interaction design, and potentially product strategy.

📝 Enhancement Note: The challenges presented are typical for growth-stage tech companies building complex platforms, offering significant learning curves and development opportunities for ambitious designers.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you simplified a complex user problem into an elegant design solution. What was your process, and what was the outcome?" (Focus on process, problem-solving, and quantifiable impact).

• "How would you approach designing a new feature for Fresha that leverages AI to improve business operations for a salon owner?" (Demonstrate understanding of Fresha's business, user needs, and AI capabilities).

• "How do you balance the needs of different user groups (e.g., consumers vs. business owners) when designing a platform?" (Highlight experience with B2B/B2C duality and user segmentation). Company & Culture Questions:

• "What excites you about Fresha's mission and its role in the beauty and wellness industry?" (Show genuine interest and research into the company).

• "How do you contribute to a positive and productive design team culture?" (Emphasize collaboration, knowledge sharing, and mentorship).

• "Describe your experience working with design systems. How do you ensure consistency and scalability?" (Detail your practical experience and understanding of design system principles). Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, your process, the challenges, your solutions, and the measured impact.

• Highlight Your "Why": Explain the rationale behind your design decisions, linking them back to user needs and business goals.

• Show, Don't Just Tell: Use visuals, prototypes, and clear explanations to convey your design thinking and execution.

• Be Ready for Questions: Anticipate questions about your design choices, trade-offs you made, and how you would iterate further.

• Connect to Fresha: Where possible, draw parallels between your past projects and the challenges/opportunities at Fresha.

📝 Enhancement Note: The interview process is designed to assess not only design skills but also strategic thinking, communication, and cultural alignment. Candidates should prepare to articulate their process, impact, and passion for Fresha's mission.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the Fresha careers portal at https://careers.fresha.com.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating your ability to solve complex problems, work with design systems, and create elegant UI/UX. Tailor your presentation to highlight relevant experience for a SaaS/marketplace platform.

• Resume Optimization: Update your resume to clearly articulate your 4-6 years of experience, highlighting key skills such as UI design, user-centered design, prototyping, user research, and collaboration. Quantify achievements where possible.

• Interview Preparation: Thoroughly research Fresha, its products, and its market. Prepare to discuss your design process, work through case study scenarios, and articulate your value proposition in the context of Fresha's goals.

• Company Research: Understand Fresha's mission, its AI-powered OS concept, and its target users. Be prepared to discuss how your design philosophy aligns with their values of innovation, user-centricity, and quality.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.