Product Designer

📍 Job Overview

Job Title: Product Designer
Company: dunnhumby
Location: Gurgaon, Haryana, India
Job Type: Full-time
Category: Product Design / UI Design
Date Posted: May 20, 2026
Experience Level: Mid-level (2-5 years)
Remote Status: Hybrid

🚀 Role Summary

• Design and maintain platform component libraries using variants, tokens, and other scalable principles to ensure flexibility and reusability for designers and engineers.
• Support and evolve the Digital Design System (DDS) through community engagement, research, and testing to ensure its continued relevance and optimal user experience.
• Collaborate closely with product teams to integrate the design system into all UI projects, driving consistency and simplifying designs across various business areas.
• Champion inclusive and accessible design practices, ensuring all delivered designs and components meet WCAG AA compliance standards.
• Contribute to the end-to-end UI process, including user documentation, engineering handover, and close collaboration with cross-functional teams to validate and implement design solutions.

📝 Enhancement Note: The role focuses on the maintenance and evolution of a Design System, emphasizing reusable components, design tokens, and collaboration with both design and engineering. This is a strategic UI Design role with a strong emphasis on scalability and governance.

📈 Primary Responsibilities

• Design and maintain robust, scalable, and reusable components within the Digital Design System (DDS) using Figma, variants, and design tokens.
• Collaborate with Product Managers, UX/UI Designers, Researchers, UX Writers, Engineers, and Data Analysts to ensure the DDS meets user needs and business objectives.
• Conduct research and testing to validate the effectiveness and user experience of the design system and its components.
• Identify opportunities to simplify designs across different product areas, contributing to a lean and efficient design system.
• Create and maintain comprehensive end-user documentation for the component library, outlining standards and best practices.
• Develop and manage engineering handover documentation, working closely with engineering teams to ensure design feasibility and implementation accuracy.
• Act as a primary point of contact and advocate for the Digital Design System among designers in other teams, guiding them on its effective utilization.
• Promote and implement inclusive design principles and ensure all designs adhere to WCAG AA accessibility standards.
• Facilitate workshops and participatory design sessions to foster collaboration and gather insights for design system improvements.
• Continuously analyze and improve internal design processes to enhance efficiency, remove obstacles, and streamline workflows.
• Provide constructive design critiques to peers, contributing to the overall strengthening of the design team and the organization.
• Partner with the Design Manager to foster a positive, supportive, and inclusive team culture.
• Validate design solutions through methods such as A/B testing, unmoderated testing, and usability testing.

📝 Enhancement Note: The responsibilities highlight a strong focus on design system governance, cross-functional collaboration, and a proactive approach to process improvement and user advocacy within the design system context.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Human-Computer Interaction, or a related field is required.
• A Master's degree from a Design School is considered a strong advantage.

Experience:

• 3-5 years of professional experience in UI Design, with a significant focus on design systems and component libraries.
• Proven experience in end-to-end UI design processes, from conceptualization to implementation and iteration.
• Experience working within Agile development environments and collaborating with cross-functional teams.

Required Skills:

• Strong proficiency in Figma, including advanced features like variants, components, and prototyping.
• Deep understanding of design system principles, including tokenization, component architecture, and scalability.
• Demonstrable knowledge of WCAG (Web Content Accessibility Guidelines) compliance, specifically AA standards, and experience in delivering accessible designs.
• Ability to provide constructive design critiques and receive feedback effectively.
• Familiarity with established design systems such as Material Design and Fluent Design.
• A keen awareness of current digital trends, UI patterns, and emerging technologies, including AI.
• Excellent verbal and written communication skills for documentation and stakeholder engagement.

Preferred Skills:

• A background in engineering or a related technical field is highly advantageous, providing a strong understanding of development feasibility.
• Previous experience within the retail sector, understanding the unique challenges and opportunities in this industry.
• Experience working on high-profile design projects in customer and business-facing environments.
• Familiarity with various design validation techniques, including A/B testing, usability testing, and user research methodologies.

📝 Enhancement Note: The emphasis on Figma, WCAG compliance, and design system expertise is critical. The preferred engineering background suggests a need for candidates who can bridge the gap between design and development effectively.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 comprehensive case studies demonstrating your involvement in the design and maintenance of a design system or component library.
• Clearly articulate your role in defining, documenting, and implementing design standards, patterns, and reusable components.
• Include examples of how you have applied design tokens, variants, and other systematic design principles to ensure consistency and scalability.
• Demonstrate experience in collaborating with engineering teams, including providing clear handovers and ensuring design fidelity in implementation.
• Quantify the impact of your design system contributions, if possible, through metrics related to efficiency, consistency, or adoption rates.

Process Documentation:

• Provide examples of user documentation created for design systems, illustrating how you explain component usage, best practices, and design principles.
• Include samples of engineering handover documentation that clearly outline design specifications, states, and interaction details.
• Showcase your approach to user research and testing as it pertains to design system validation and iteration.

📝 Enhancement Note: The portfolio should heavily feature design system work, emphasizing process, collaboration with engineers, and measurable impact. Documentation samples are crucial to assess communication and governance capabilities.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Mid-level UI Designer with 2-5 years of experience in Gurgaon, India, the estimated salary range is ₹800,000 - ₹1,400,000 per annum. This range accounts for the specific skills in design systems, Figma proficiency, and WCAG compliance required for this role, as well as the cost of living in Gurgaon.

Benefits:

• Comprehensive Rewards Package: Competitive salary and benefits structure.
• Flexible Working Hours: Ability to adjust work schedules to better accommodate personal needs and productivity.
• Birthday Off: An additional paid day off to celebrate your birthday.
• Investment in Cutting-edge Technology: Access to modern tools and technologies to support your work and professional development.
• Health and Wellness Programs: [Inferred based on typical tech company offerings]
• Professional Development Opportunities: Support for training, conferences, and skill enhancement.
• Paid Time Off: Standard leave entitlements for vacation and sick days.
• Employee Assistance Program: Confidential support services for personal and professional challenges.

Working Hours:

• Standard working hours are typically 40 hours per week. The company offers flexibility in scheduling, allowing for adjustments to start and end times, provided core business needs and team collaboration requirements are met.

📝 Enhancement Note: Salary estimation is based on industry data for similar roles in Gurgaon, India, considering the specified experience level and specialized skills. Benefits are a mix of stated and inferred industry standards for a company of dunnhumby's profile.

🎯 Team & Company Context

🏢 Company Culture

Industry: Customer Data Science / Retail Technology. dunnhumby is a global leader in leveraging customer data to drive personalized marketing and retail strategies, working with major brands and retailers. This industry context means a focus on data-driven decision-making, understanding consumer behavior, and delivering measurable business value.

Company Size: dunnhumby employs nearly 2,500 experts globally, indicating a large, established organization with structured processes and resources, yet with a nimble feel for individual contribution. This size suggests opportunities for both specialized roles and broad impact, with established career paths.

Founded: Founded in 1997, dunnhumby has a long history in data science and customer loyalty programs, evolving with technology and market demands. This longevity implies stability, deep industry knowledge, and a mature approach to business operations and innovation.

Team Structure:

• The Design System team is likely small and specialized, focusing on the core DDS.
• This team collaborates extensively with various product teams, each having its own UX/UI designers, product managers, and engineers.
• Reporting structure likely involves a Design Manager who oversees the DDS team and collaborates with other design leaders and product stakeholders.
• Cross-functional collaboration is a cornerstone, with designers working closely with engineering, product management, research, and business stakeholders.

Methodology:

• Data-driven decision-making is central to dunnhumby's ethos, influencing design choices through analytics and insights.
• Workflow planning and optimization are key, especially within the context of the design system to ensure efficiency and scalability.
• Automation and efficiency practices are likely employed to streamline design processes, component updates, and documentation.

Company Website: https://www.dunnhumby.com/

📝 Enhancement Note: The company culture is characterized by a blend of large-scale data science operations with a focus on collaborative innovation. The design system team operates within this framework, supporting broader product development initiatives.

📈 Career & Growth Analysis

Operations Career Level: Mid-level Product Designer. This role is positioned as an individual contributor with significant responsibility for a core asset (the Design System). It requires a solid foundation of UI design skills combined with specialized knowledge in system design, governance, and cross-functional collaboration. The scope includes not just creation but also maintenance, advocacy, and evolution of the DDS.

Reporting Structure: The Product Designer will likely report to a Design Manager or Lead who oversees the Digital Design System team. They will work closely with Product Managers, Lead Designers, and Engineering Leads from various product teams. This structure emphasizes collaboration and influence over direct authority.

Operations Impact: The impact of this role is significant, as the design system directly influences the consistency, usability, accessibility, and development efficiency of all dunnhumby's digital products. A well-maintained DDS accelerates product development, reduces design debt, and ensures a cohesive brand experience for end-users and clients.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in design system architecture, atomic design principles, design tokens, and advanced Figma capabilities. Gain specialized knowledge in accessibility standards and inclusive design practices.
• Technical Skill Development: Enhance understanding of front-end development principles, working closely with engineers to understand technical constraints and opportunities for design implementation. Potential for learning about design system tooling and automation.
• Leadership Potential: Grow into a Senior Product Designer role, potentially leading specific initiatives within the design system, mentoring junior designers, or becoming a subject matter expert and advocate for design system best practices across the organization.

📝 Enhancement Note: This role offers a clear path for specialization within design systems, a critical function for scaling design operations in larger tech organizations. Growth opportunities focus on deepening expertise and potentially taking on more leadership within the design system domain.

🌐 Work Environment

Office Type: Hybrid work model. This suggests a blend of remote work and in-office collaboration, allowing for focused individual work at home and team-based activities, brainstorming, and relationship-building at the office.

Office Location(s): The primary specified location is Gurgaon, Haryana, India. dunnhumby also has offices in Europe, Asia, Africa, and the Americas, indicating a global presence and potential for international collaboration.

Workspace Context:

• Collaborative Environment: The hybrid model encourages planned in-office days for team meetings, design reviews, workshops, and social interaction, fostering a sense of community and shared purpose within the design team and with product teams.
• Operations Tools and Technology: Access to industry-standard design tools like Figma, collaboration platforms, and potentially advanced analytics tools for design validation. The company's investment in cutting-edge technology suggests a modern and well-equipped workspace.
• Team Interaction: Opportunities to interact with a diverse group of professionals, including designers, researchers, product managers, engineers, and data analysts, promoting cross-pollination of ideas and a holistic approach to product development.

Work Schedule: While the standard is 40 hours per week, the emphasis on flexible working hours means that individuals can often adjust their start and end times to optimize personal productivity and work-life balance, as long as core collaboration needs are met.

📝 Enhancement Note: The hybrid model and flexible hours are key aspects, suggesting an environment that values both focused work and collaborative synergy, catering to modern professional expectations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will likely assess your resume and initial application, focusing on relevant UI design experience, design system work, and Figma proficiency.
• Technical Interview/Portfolio Review: This is a critical stage where you will present your portfolio. Expect to walk through 2-3 case studies, detailing your process, challenges, solutions, and impact, with a strong emphasis on your design system contributions. Be prepared to discuss your approach to component design, accessibility, and collaboration with engineers.
• Design Exercise/Challenge: You may be given a small design task or a system-related challenge to assess your problem-solving skills, design thinking, and ability to apply design system principles under timed conditions.
• Team/Hiring Manager Interview: This interview will focus on your cultural fit, collaboration style, understanding of the company's mission, and your approach to working within a hybrid environment. You'll likely discuss your experience with inclusive design and how you advocate for the design system.
• Final Interview: Potentially with a senior leader, focusing on strategic thinking, long-term vision for design systems, and overall fit within dunnhumby's values.

Portfolio Review Tips:

• Highlight Design System Expertise: Ensure your portfolio prominently features case studies related to design systems, component libraries, or atomic design. Clearly articulate your role, process, and the outcomes achieved.
• Showcase Figma Proficiency: Demonstrate advanced Figma skills, including component creation, variants, auto-layout, prototyping, and design token implementation.
• Emphasize Accessibility: Detail your process for ensuring WCAG AA compliance in your designs and components.
• Quantify Impact: Whenever possible, use metrics to demonstrate the value of your design system work (e.g., reduction in design time, increase in UI consistency, faster development cycles).
• Tell a Story: Structure your case studies with a clear narrative: problem, your approach, the solution, and the results. Explain the "why" behind your design decisions.
• Prepare for Technical Questions: Be ready to discuss the technical feasibility of your designs and your collaboration with engineering teams.

Challenge Preparation:

• Understand Design System Principles: Review atomic design, component-based architecture, design tokens, and accessibility guidelines.
• Practice Figma Skills: Be comfortable creating complex components with variants and auto-layout quickly.
• Think Systematically: Focus on scalable solutions rather than one-off fixes. Consider edge cases and different states.
• Articulate Your Process: Be prepared to explain your thought process clearly and concisely, especially under pressure.

📝 Enhancement Note: The interview process heavily emphasizes portfolio presentation and practical design system skills. Candidates should prepare specific examples of their work in these areas.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI design, prototyping, and design system development. Expect advanced usage including components, variants, auto-layout, and collaborative features.
• Prototyping Tools: Figma's built-in prototyping capabilities will be essential, potentially supplemented by other tools if needed for specific complex interactions.

Analytics & Reporting:

• A/B Testing Tools: Experience with tools or methodologies for conducting A/B tests to validate design decisions.
• Usability Testing Platforms: Familiarity with platforms for conducting moderated or unmoderated usability tests.
• Analytics Platforms: Understanding how to interpret data from analytics tools (e.g., Google Analytics, Adobe Analytics, or internal platforms) to inform design.

CRM & Automation:

• While not directly a CRM role, understanding how design systems support customer-facing applications is key.
• Design System Platforms: Potential use of specialized platforms or plugins for managing design systems, version control, and documentation (e.g., Zeroheight, Storybook for documentation).
• Collaboration Tools: Jira, Confluence, Slack, or similar tools for project management, documentation, and team communication.

📝 Enhancement Note: Figma is the central tool. Proficiency in design system management, validation techniques, and collaborative platforms is expected.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A core value at dunnhumby, meaning designs should ultimately serve the customer and drive value for them, aligning with the company's mission.
• Data-Driven: Decisions are informed by data and insights, requiring designers to be analytical and comfortable interpreting user behavior and business metrics.
• Collaboration: Strong emphasis on working effectively with diverse teams (product, engineering, research, business) to achieve shared goals.
• Innovation & Continuous Improvement: A drive to stay ahead of industry trends, experiment with new technologies (like AI), and constantly refine processes and products.
• Inclusivity & Accessibility: A commitment to creating products that are usable and welcoming for everyone, regardless of ability or background.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be active participants within product teams, not isolated. This involves regular communication, joint problem-solving, and contributing to a shared understanding of project goals.
• Process Review Culture: An openness to discussing and improving design processes, encouraging feedback exchange to identify inefficiencies and opportunities for optimization.
• Knowledge Sharing: A proactive approach to sharing learnings, best practices, and insights, particularly concerning the design system, to empower other teams and foster a collective design maturity.

📝 Enhancement Note: The culture values collaboration, data-informed decisions, and a commitment to inclusivity and continuous improvement. Designers are expected to be team players who champion best practices and user-centricity.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design System Governance with Product Team Agility: Ensuring the design system remains a valuable, up-to-date resource without becoming a bottleneck for product teams needing to innovate quickly. Strategies involve clear communication, flexible component guidelines, and robust feedback loops.
• Driving Adoption and Ensuring Consistent Use of the DDS: Educating and supporting various product teams to effectively integrate and utilize the design system components and principles. This requires strong advocacy, clear documentation, and ongoing support.
• Keeping Pace with Evolving Technology and Trends: Continuously updating the design system and personal skills to incorporate new UI patterns, interaction models, and emerging technologies like AI, while maintaining stability and accessibility.
• Facilitating Cross-Disciplinary Understanding: Helping stakeholders from different backgrounds (e.g., business, engineering) understand the value and application of the design system and inclusive design principles.

Learning & Development Opportunities:

• Design System Specialization: Opportunities to become a recognized expert in design system architecture, tooling, and best practices within a large, data-driven organization.
• Industry Conferences & Certifications: Potential for attending leading design and accessibility conferences, and pursuing relevant certifications to enhance skills and network.
• Mentorship & Leadership: Opportunities to mentor junior designers, lead design system initiative projects, and contribute to shaping the future of design at dunnhumby.

📝 Enhancement Note: This role presents challenges related to system governance, adoption, and staying current with technology. Growth is focused on specialization within design systems and potential leadership within that domain.

💡 Interview Preparation

Strategy Questions:

• "Describe your experience designing and maintaining a design system. What were the key components, challenges, and successes?" - Preparation: Have 2-3 detailed case studies ready, focusing on your specific contributions, process, and outcomes.
• "How do you ensure accessibility (WCAG AA) is integrated into your design process and components?" - Preparation: Be ready to explain your practical steps, tools used, and how you advocate for accessibility.
• "Imagine a product team needs a new component that deviates from the design system. How would you handle this situation?" - Preparation: Focus on collaboration, understanding the need, exploring solutions within or extending the system, and the process for change requests.

Company & Culture Questions:

• "What interests you about dunnhumby and our work in customer data science?" - Preparation: Research dunnhumby's mission, clients, and recent news. Connect their work to your passion for data-driven design and customer experience.
• "How do you approach collaboration with engineers and product managers in a hybrid work environment?" - Preparation: Highlight your communication strategies, empathy for different disciplines, and experience with remote/hybrid collaboration tools and practices.
• "How do you measure the success or impact of a design system?" - Preparation: Discuss metrics like adoption rates, reduction in UI inconsistency, developer efficiency, and user satisfaction.

Portfolio Presentation Strategy:

• Structure Your Case Studies: Use a clear narrative: Problem -> Your Role/Process -> Solution -> Results/Impact.
• Focus on Design System Elements: For each case study, specifically call out your work on components, tokens, variants, documentation, and any system-level thinking.
• Demonstrate Figma Mastery: Be ready to share screens and show how you've used Figma’s advanced features.
• Explain the "Why": Articulate the rationale behind your design decisions, especially regarding scalability, reusability, and accessibility.
• Engage and Ask Questions: Make it a conversation. Understand what aspects of your portfolio are most relevant to the interviewer.

📝 Enhancement Note: Preparation should heavily lean into design system specifics, accessibility, Figma skills, and collaborative problem-solving, framed within dunnhumby's data-driven and customer-centric context.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Greenhouse.
• Tailor your resume: Emphasize your 3-5 years of UI design experience, specifically highlighting your work with design systems, Figma proficiency, and understanding of WCAG compliance. Use keywords from the job description.
• Curate your portfolio: Select 2-3 strong case studies that best showcase your design system experience, component design, accessibility implementation, and collaboration with engineering. Ensure it clearly demonstrates your process and impact.
• Prepare your portfolio presentation: Practice walking through your case studies, focusing on clarity, conciseness, and articulating your design decisions and outcomes, especially regarding design systems and accessibility.
• Research dunnhumby: Understand their business, clients, and mission. Familiarize yourself with their existing digital presence to better understand their design context and challenges.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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