Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Delivery Hero (Tabsquare)

Location: Jakarta Selatan, Indonesia

Job Type: Full-time

Category: Product Design / UX/UI Design

Date Posted: 2026-06-11

Experience Level: 2-4 years

Remote Status: On-site

🚀 Role Summary

• Drive product strategy and vision by partnering with Product Managers and Engineering leaders to define product roadmaps and translate complex business goals into scalable design strategies.

• Conduct comprehensive user research, including qualitative and quantitative studies, usability testing, and data analysis to synthesize actionable user personas, journey maps, and identify growth opportunities.

• Own the end-to-end execution of features, from initial wireframes and user flows to high-fidelity UI designs and interactive prototypes across Web, Android, and iOS platforms.

• Contribute to and champion the global design system, ensuring all designs are component-driven, responsive, and optimized for scalability.

• Design and implement continuous micro-experiments, growth loops, and A/B test variations to optimize core user metrics such as acquisition, activation, and retention.

📝 Enhancement Note: This role is positioned within TabSquare, a part of Delivery Hero Group, focusing on AI-powered ordering and engagement tools for restaurants. The Product Designer will be instrumental in shaping user experiences for B2C customers and restaurant partners, with a strong emphasis on AI integration and growth hacking tactics.

📈 Primary Responsibilities

• Collaborate with Product Management and Engineering to define and refine product roadmaps, ensuring design feasibility and user-centricity.

• Lead the planning and execution of user research initiatives, including interviews, surveys, usability tests, and competitive analysis, to gather critical insights.

• Develop comprehensive user personas, journey maps, and service blueprints to articulate user needs and pain points for the product development team.

• Create detailed wireframes, user flows, information architecture, and interactive prototypes to effectively communicate design concepts and interactions.

• Produce high-fidelity UI designs that adhere to brand guidelines and design system principles, ensuring aesthetic appeal and functional excellence.

• Design and iterate on growth loops and A/B test variations to enhance user acquisition, engagement, and retention metrics.

• Maintain and contribute to the evolution of the company's design system, ensuring consistency and scalability across all digital products.

• Conduct regular competitive benchmarking and stay abreast of emerging design trends, interaction patterns, and visual aesthetics.

• Present design rationales and research findings clearly and persuasively to cross-functional stakeholders, including product, engineering, and marketing teams.

• Leverage Generative AI and Agentic tools to accelerate research synthesis, content generation, and early-stage design exploration.

📝 Enhancement Note: The responsibilities highlight a full-stack design capability, requiring the candidate to be proficient from foundational UX research and strategy to detailed UI execution and experimental design for growth. The emphasis on AI tools and rapid prototyping suggests a dynamic, forward-thinking design environment.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: 2-4 years of professional experience as a Product Designer, UX/UI Designer, or in a similar role, preferably within fast-paced B2C environments such as E-commerce, Super-apps, Fintech, EdTech, or SaaS platforms.

Required Skills:

• Mastery of Figma, including advanced features like auto-layout, component architecture, and variables, for efficient design system management and scalable UI creation.

• Proficiency in Miro or similar collaborative whiteboarding tools for ideation, user journey mapping, and cross-functional workshops.

• Strong command of industry-standard prototyping tools to create interactive mockups and simulate user flows.

• Demonstrated ability in end-to-end UX/UI design, encompassing user research, wireframing, information architecture, user flows, and high-fidelity UI design.

• Proven experience in designing and executing A/B tests and growth experiments to optimize user engagement and conversion rates.

• Experience in contributing to or managing design systems, ensuring consistency and scalability across platforms.

• Excellent communication and storytelling skills, with the ability to articulate design decisions and rationale to diverse stakeholders.

• A resilient attitude towards feedback and a data-driven approach to design decision-making. Preferred Skills:

• Proficiency in leveraging Generative AI and Agentic tools (e.g., Claude Agents/Projects, ChatGPT, Midjourney, Figma AI) for accelerated research synthesis, copy generation, and brainstorming.

• Experience with rapid prototyping tools, including low-code, no-code, or frontend AI prototyping tools (e.g., v0, Bolt.new, Relume) for quick concept validation.

• Familiarity with responsive design principles and best practices for Web, Android, and iOS platforms.

• Experience in designing for AI-powered features or integrating AI into user workflows.

• Understanding of modern interaction patterns and micro-interactions to enhance user experience.

📝 Enhancement Note: The qualifications emphasize a blend of traditional UX/UI expertise with a strong focus on modern tools and methodologies, particularly Generative AI and rapid prototyping. This indicates a company that values innovation and efficiency in its design processes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 2-4 significant product design projects.

• Projects should demonstrate a strong balance between UX thinking (research, problem-solving, user flows, friction reduction) and UI craftsmanship (visual hierarchy, typography, aesthetics, micro-interactions).

• Include detailed case studies that clearly articulate the problem statement, your role and contributions, the design process undertaken, key challenges faced, and the final outcomes/impact.

• Showcase your ability to leverage design systems and ensure design scalability across different platforms (Web, Android, iOS).

• Demonstrate proficiency with core design tools such as Figma, including advanced features and component-based design. Process Documentation:

• For each project presented in the portfolio, clearly outline the user research methodologies employed and the insights derived.

• Detail the wireframing, prototyping, and user testing phases, including any iterations based on feedback or data.

• Showcase how you contributed to or utilized a design system throughout the project lifecycle.

• Include examples of how your designs aimed to optimize key metrics, such as user acquisition, activation, retention, or conversion, providing quantifiable results where possible.

📝 Enhancement Note: The emphasis on a "full-stack design capability" and "beautiful UI craftsmanship" within the portfolio requirements suggests that candidates must present a holistic view of their design process, from strategic thinking to polished execution. The inclusion of AI and rapid prototyping tools indicates a need for practical examples of their application.

💵 Compensation & Benefits

Salary Range: Based on the role's experience level (2-4 years), location (Jakarta Selatan, Indonesia), and the tech industry benchmarks for product design roles, a competitive salary range can be estimated. For a mid-level Product Designer in Jakarta, this typically falls between IDR 15,000,000 to IDR 28,000,000 per month, depending on specific skills, portfolio strength, and negotiation.

Benefits:

• Career Paths to Leadership: Clear opportunities for professional growth and advancement into leadership roles within the design team or broader organization.

• Collaborative and Supportive Culture: Work within a positive, humble environment that fosters teamwork, mutual support, and open communication.

• Continuous Learning Opportunities: Access to resources, training, and development programs to enhance skills and stay updated with industry advancements.

• Impactful Work: Opportunity to contribute to transforming how restaurants operate through innovative AI and digital solutions, with tangible real-world results.

• Competitive Compensation Package: Including base salary, potential bonuses, and other standard employee benefits.

Working Hours: The standard working hours are likely around 40 hours per week, typical for a full-time role in Indonesia. While the role is on-site, there may be flexibility depending on team needs and project deadlines.

📝 Enhancement Note: The salary estimate is based on publicly available data for Product Designer roles in Jakarta, Indonesia, factoring in the experience level and the fact that Delivery Hero is a large, international tech company. The listed benefits are directly extracted from the "Why Join TabSquare" section and tailored to highlight their relevance to operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Food Delivery Platform, Restaurant Technology (AI, Ordering Solutions). TabSquare, as part of Delivery Hero, operates within the dynamic and rapidly evolving global food delivery and restaurant technology sector. This industry is characterized by intense competition, a focus on innovation, and a strong drive for efficiency and customer experience.

Company Size: Delivery Hero Group is a large, publicly traded company with operations in over 70 countries, indicating a substantial global presence and resources. TabSquare, as a specific entity within the group, likely benefits from the scale of the parent company while maintaining agility in its specialized market. This means operations professionals can expect established processes and infrastructure alongside opportunities to influence and innovate.

Founded: Delivery Hero was founded in 2011 and listed on the Frankfurt Stock Exchange in 2017. TabSquare's mission is to reimagine dining and restaurant growth, empowering businesses with AI-powered tools. This history suggests a company with a proven track record in scaling operations and a forward-looking approach to technology adoption.

Team Structure:

• The Product Design team likely operates within a cross-functional product development structure, working closely with Product Managers, Engineers, Data Scientists, and potentially Marketing teams.

• Reporting lines are expected to be within a product or design leadership hierarchy, with opportunities for direct collaboration with senior stakeholders.

• Collaboration is expected to be highly integrated, with designers playing a crucial role in defining product strategy and user experience from conception through launch and iteration. Methodology:

• Data-Driven Design: A strong emphasis on using user research, analytics, and A/B testing to inform design decisions and measure impact.

• Agile Development: Likely follows agile methodologies, requiring designers to be adaptable and iterative in their approach.

• Design Systems: Commitment to building and maintaining a robust design system for efficiency, consistency, and scalability across all products.

• AI Integration: A focus on leveraging AI and agentic tools to enhance both the product offerings and the design process itself.

Company Website: https://www.deliveryhero.com/ and https://www.tabsquare.ai/ (assuming TabSquare has its own dedicated site or sub-brand presence)

📝 Enhancement Note: Understanding Delivery Hero's global reach and TabSquare's specific mission is crucial for operations professionals. It implies a need for adaptability, data proficiency, and a forward-thinking mindset, especially concerning AI.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Product Designer, requiring 2-4 years of experience. It signifies a level where an individual is expected to contribute significantly to product strategy and execution, manage end-to-end design processes for features, and mentor junior designers. The scope includes translating complex business needs into user-centric solutions and driving growth through design.

Reporting Structure: The Product Designer will likely report to a Design Lead or Head of Product Design. They will work in close partnership with Product Managers and Engineering Leads within specific product squads or feature teams. This structure fosters direct collaboration and influence on product direction.

Operations Impact: The Product Designer's work directly impacts key business metrics by enhancing user acquisition, activation, retention, and overall customer satisfaction for both restaurant partners and end-consumers. Their ability to translate business goals into intuitive designs and drive experimentation directly contributes to revenue growth and market competitiveness for TabSquare and Delivery Hero.

Growth Opportunities:

• Leadership Development: Opportunities to grow into Senior Product Designer roles, Lead Designer positions, or even management roles overseeing design teams and strategy.

• Skill Specialization: Deepen expertise in areas like AI-driven design, growth hacking, design systems architecture, or user research methodologies.

• Cross-Functional Exposure: Gain experience working across different product areas, markets (APAC), and potentially within other Delivery Hero brands, broadening their understanding of global operations.

• Mentorship: Opportunities to mentor junior designers and contribute to the development of the design practice within the organization.

📝 Enhancement Note: The growth trajectory is clearly defined, moving from a mid-level contributor to potentially leading design initiatives. The emphasis on AI and growth experimentation presents unique opportunities for skill development highly relevant in today's tech landscape.

🌐 Work Environment

Office Type: This is an on-site role based in Jakarta Selatan, Indonesia. The office environment is likely to be modern, collaborative, and designed to foster innovation, typical of tech companies like Delivery Hero.

Office Location(s): Jakarta Selatan, Indonesia. This is a major business hub in Indonesia, offering good accessibility and a vibrant working environment. Specific office details would need to be confirmed, but it's expected to be a professional setting conducive to team collaboration.

Workspace Context:

• Collaborative Spaces: The workspace likely includes areas for team meetings, brainstorming sessions, and cross-functional collaboration, facilitating seamless interaction with Product Managers, Engineers, and other stakeholders.

• Tools and Technology: Access to industry-standard design software (Figma, Miro), prototyping tools, and potentially AI-powered design tools will be provided. Reliable internet and IT support are expected.

• Team Interaction: Frequent interaction with the product and engineering teams, fostering a dynamic and iterative design process. Opportunities for informal knowledge sharing and design critiques.

Work Schedule: The role is full-time, implying a standard work week of approximately 40 hours. While on-site, the company culture might offer some flexibility in work hours depending on project needs and team agreements, but core hours will likely be expected for collaboration.

📝 Enhancement Note: The on-site nature suggests a focus on in-person collaboration and team synergy, which can be beneficial for complex design challenges and fostering a strong team culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and portfolio. Be prepared to briefly explain your most relevant projects and why you're a good fit.

• Design Challenge/Portfolio Review: This is a critical stage. You will likely present your portfolio, walking through 1-2 key case studies. Expect to discuss your design process, decision-making, problem-solving skills, and the impact of your work. A practical design challenge (e.g., a take-home assignment or a live design exercise) might be included to assess your skills in a specific scenario.

• Stakeholder Interviews: You will meet with Product Managers, Engineering Leads, and potentially other designers. These interviews will assess your technical skills, collaboration style, communication abilities, and cultural fit. Be ready to discuss how you handle feedback, work with data, and integrate AI into your workflow.

• Final Round: This may involve meeting with senior leadership to discuss your vision, long-term career goals, and overall alignment with the company's mission and values.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 projects that best showcase your end-to-end product design capabilities, highlighting your strengths in UX strategy, UI execution, and your experience with AI tools or growth experimentation.

• Tell a Story: For each case study, clearly articulate the problem, your unique contributions, the process you followed (research, ideation, prototyping, testing), key challenges, and the measurable impact of your design solutions.

• Highlight AI and Growth: Explicitly demonstrate how you've used Generative AI, Agentic tools, or rapid prototyping to accelerate your design process or achieve specific growth objectives. Quantify results whenever possible (e.g., "increased conversion by X%", "reduced research synthesis time by Y%").

• Showcase Figma Mastery: Be prepared to discuss your advanced Figma techniques, such as component architecture, auto-layout, variables, and how you maintain design systems.

• Focus on Collaboration: Emphasize how you've collaborated with cross-functional teams and incorporated feedback from stakeholders.

Challenge Preparation:

• Understand the Context: If given a take-home challenge, thoroughly understand the business context and user needs provided.

• Prioritize and Scope: For live exercises, be clear about what you can realistically achieve within the given time. Focus on demonstrating your thought process and core design skills.

• Articulate Your Rationale: Clearly explain the "why" behind your design decisions, linking them back to user needs, business goals, and data insights.

• Prepare for AI Integration: Be ready to discuss how you would approach integrating AI into the problem you're solving or how you might use AI tools to assist in your solution.

📝 Enhancement Note: The interview process strongly emphasizes portfolio presentation and practical application of design skills, particularly in the context of AI and growth. Candidates should prepare to articulate their process and impact with concrete examples.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Core tool for UI design, prototyping, and design system management. Expect advanced usage related to components, auto-layout, variables, and collaboration features.

• Miro: Essential for collaborative ideation, user journey mapping, workshop facilitation, and synthesizing research findings.

• Prototyping Tools: Proficiency in Figma's prototyping capabilities is a must. Familiarity with other industry-standard tools (e.g., InVision, ProtoPie) may also be beneficial.

Analytics & Reporting:

• User Research Platforms: Tools for conducting surveys, interviews, and usability tests (e.g., UserTesting.com, Maze, SurveyMonkey).

• Data Analysis Tools: While not explicitly a data analyst role, understanding how to interpret data from tools like Google Analytics, Amplitude, or internal dashboards is crucial for informing design decisions and measuring experiment outcomes.

CRM & Automation:

• AI & Agentic Tools: Strong emphasis on leveraging tools like Claude Agents/Projects, ChatGPT, Midjourney, and Figma AI for research synthesis, content generation, and brainstorming.

• Rapid Prototyping Tools: Familiarity with low-code/no-code or AI prototyping platforms such as v0, Bolt.new, and Relume for quick concept validation and testing.

📝 Enhancement Note: The technology stack highlights a strong leaning towards modern, efficient, and AI-augmented design workflows. Proficiency in Figma and AI tools is paramount, indicating the company's commitment to cutting-edge design practices.

👥 Team Culture & Values

Operations Values:

• Curiosity & Excellence: A drive to deeply understand problems, challenge assumptions, and strive for high-quality outcomes through data-driven solutions and continuous learning.

• Ownership & Speed: Taking responsibility for tasks and projects, moving with agility, and focusing on delivering tangible, impactful results quickly.

• Growth & Leadership: A commitment to personal and professional development, aiming to raise the bar, develop talent, and provide clear paths to leadership.

• Collaboration & Positivity: Fostering a supportive, humble, and optimistic environment where teamwork, open feedback, and bold ideas are encouraged.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be deeply embedded within product squads, working seamlessly with Product Managers and Engineers to co-create solutions.

• Data-Informed Decision Making: Collaboration is heavily influenced by data, with a shared understanding of metrics and a collective effort to use insights for product improvement.

• Feedback-Driven Iteration: An open culture where constructive feedback is valued and used to iterate on designs and processes, driving continuous improvement.

📝 Enhancement Note: The company culture emphasizes a blend of innovation, execution speed, and a positive, collaborative team dynamic. Operations professionals will find success by embracing a proactive, data-informed, and team-oriented approach.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Tech Landscape: Keeping pace with the fast advancements in AI and design tools requires continuous learning and adaptation.

• Balancing User Needs with Business Goals: Effectively translating complex business objectives into user-friendly and engaging experiences within a competitive market.

• Scaling Design Systems: Ensuring the design system remains robust, scalable, and relevant as the product suite and user base grow.

• Driving Adoption of New Technologies: Championing and integrating new tools and methodologies, such as Generative AI, into established workflows.

Learning & Development Opportunities:

• AI & Emerging Tech: Opportunities to specialize in AI-driven design, prompt engineering for design, and other cutting-edge technologies.

• Growth Hacking & Experimentation: Deepen expertise in designing for growth, running A/B tests, and optimizing user funnels.

• Design Leadership: Clear pathways to progress into senior individual contributor roles or management positions, with mentorship and training provided.

• Industry Exposure: Potential for attending conferences, workshops, and leveraging Delivery Hero's global network for learning and development.

📝 Enhancement Note: The challenges are framed as opportunities for growth, particularly in areas like AI and experimentation, which are highly sought-after skills in the current tech job market.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex business requirement into a simple, scalable design solution. What was your process?" (Focus on product strategy, user-centricity, and scalability.)

• "How do you approach user research to uncover unmet needs or pain points? Provide an example from your portfolio." (Emphasize research methodology, synthesis, and actionable insights.)

• "Discuss a challenging design decision you had to make. How did you balance user needs, business goals, and technical constraints?" (Highlight problem-solving, trade-offs, and decision rationale.)

• "How have you leveraged Generative AI or other AI tools to accelerate your design process or improve outcomes? Can you share a specific example?" (Be ready to detail tools used, workflow integration, and impact.) Company & Culture Questions:

• "What interests you about Delivery Hero and TabSquare's mission to transform the dining experience?" (Research the company's values, products, and market position.)

• "How do you contribute to a positive and collaborative team environment?" (Share examples of teamwork, feedback sharing, and support.)

• "How do you stay updated on the latest design trends, AI advancements, and user behavior patterns?" (Demonstrate a commitment to continuous learning.)

• "Describe your experience working with design systems. How do you ensure consistency and scalability?" (Highlight your understanding of design system principles and contribution.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, follow a clear story arc: Problem -> Your Role -> Process -> Solution -> Impact.

• Quantify Your Impact: Use metrics to demonstrate the success of your designs. If direct metrics aren't available, use proxy metrics or explain the intended impact clearly.

• Show, Don't Just Tell: Use visuals effectively – wireframes, user flows, prototypes, and final UIs. Highlight key design decisions and trade-offs.

• Emphasize AI Integration: Clearly call out where and how you used AI tools in your workflow, explaining the benefits gained.

• Be Prepared for Deep Dives: Anticipate questions about specific design choices, research findings, and how you handled challenges or feedback.

📝 Enhancement Note: Interview preparation should focus on showcasing a blend of strategic thinking, user empathy, technical proficiency (especially with Figma and AI tools), and strong collaborative skills, all supported by concrete examples from the candidate's portfolio.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on the Delivery Hero careers portal.

• Portfolio Customization: Tailor your portfolio to highlight projects that best demonstrate your end-to-end design process, AI tool utilization, growth experimentation experience, and proficiency in Figma. Ensure case studies clearly articulate problem, process, solution, and measurable impact.

• Resume Optimization: Update your resume to clearly outline your 2-4 years of experience in B2C environments, emphasizing skills in UX/UI design, user research, design systems, and AI integration. Use keywords from the job description such as "Figma," "Generative AI," "A/B Testing," and "Product Strategy."

• Prepare Your Presentation: Practice walking through 1-2 key portfolio case studies, focusing on clear storytelling, articulating your design rationale, and highlighting the quantifiable impact of your work. Be ready to discuss specific AI tool applications.

• Research the Company: Familiarize yourself with Delivery Hero's mission, TabSquare's specific offerings, and their approach to technology and innovation in the food delivery and restaurant tech space. Understand their core values and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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