Product Designer

📍 Job Overview

Job Title: Product Designer

Company: coreflow

Location: Sydney, New South Wales, Australia

Job Type: FULL_TIME

Category: Product Design / User Experience

Date Posted: 2026-02-01

Experience Level: Mid-Senior Level (5+ years)

Remote Status: On-site

🚀 Role Summary

• This is a pivotal role as the first Product Designer at coreflow, tasked with owning core product and design decisions for a rapidly scaling AI entertainment platform.

• You will be instrumental in shaping the user experience for millions of users, bridging the gap between user needs, data insights, and innovative AI-driven features.

• The role demands end-to-end ownership, from initial user research and conceptualization to implementation and iterative refinement, aligning with a user-first and high-ownership ethos.

• You will be expected to drive the unification of design language and maintain a robust design system to ensure product cohesion and polish across all interfaces.

📝 Enhancement Note: While the job title is "Product Designer," the responsibilities and context strongly suggest a focus on user experience (UX) and user interface (UI) design within a product development lifecycle. The emphasis on user research, metrics interpretation, and implementation indicates a hands-on role requiring a deep understanding of the entire product development process, not just visual design. The salary range provided is exceptionally high for a Product Designer role, suggesting it might be an early-stage startup offering significant equity or a highly specialized, senior-level position with extensive impact. Given the context, this role likely falls under a broader "Product" or "Design" function within an operations-adjacent team that drives product strategy and execution.

📈 Primary Responsibilities

• Lead the end-to-end design process for core product features, from user research and ideation through to high-fidelity mockups, prototyping, and final implementation.

• Conduct qualitative user research (interviews, usability testing) and quantitative analysis (interpreting product metrics) to inform design decisions and identify areas for improvement.

• Develop and maintain a comprehensive design system, ensuring consistency, scalability, and efficiency across all product interfaces for a user base of over 20 million.

• Collaborate closely with engineering and product teams to translate design concepts into functional, pixel-perfect implementations, ensuring a cohesive and polished user experience.

• Define and refine the user experience for novel AI-driven media generation and editing tools, lowering the barrier to entry and enhancing capabilities for users.

• Champion a user-first approach, ensuring all design decisions are grounded in a deep understanding of user needs and business objectives.

• Drive a culture of high agency and ownership, taking responsibility for design outcomes and proactively iterating based on feedback and performance data.

• Contribute to the strategic direction of the product by identifying opportunities for innovation and user value enhancement through design.

📝 Enhancement Note: The primary responsibilities have been expanded to reflect the strategic and end-to-end nature of the role, emphasizing user research, data interpretation, design system ownership, and cross-functional collaboration, which are critical for a foundational design hire in a fast-growing startup.

🎓 Skills & Qualifications

Education:

Experience:

• 5+ years of professional experience in software design, with a strong emphasis on consumer-facing products.

• Proven track record of shipping successful software products, demonstrated through a comprehensive portfolio.

Required Skills:

• Product Design Expertise: Demonstrated ability to design complex software applications, with a portfolio showcasing end-to-end design projects.

• User Experience (UX) Research & Design: Proficient in conducting user interviews, usability testing, and translating insights into intuitive and effective user flows.

• User Interface (UI) Design: Strong visual design skills with a keen eye for detail, layout, typography, and color theory.

• Design Systems: Experience in defining, building, and maintaining design systems for consistency and scalability.

• Prototyping & Wireframing: Proficiency with industry-standard tools (e.g., Figma, Sketch, Adobe XD) for creating low-fidelity wireframes and high-fidelity interactive prototypes.

• Attention to Detail: A meticulous approach to design execution, ensuring pixel-perfect accuracy and a polished final product.

• Problem-Solving: Ability to analyze complex problems, interpret data, and devise creative and effective design solutions.

• End-to-End Ownership: Demonstrated capability to manage projects from conception through to implementation and iteration, embodying a "get shit done" mentality.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to articulate design decisions effectively to cross-functional teams.

• Adaptability & Iteration: Willingness to iterate rapidly based on user feedback, metrics, and evolving product requirements.

Preferred Skills:

• Frontend Development Familiarity: Experience with React, TypeScript, HTML, and CSS is a significant plus, enabling closer collaboration with engineering.

• AI Product Design: Experience designing products that incorporate AI/ML features.

• Mobile Design: Experience designing for mobile platforms.

• Data Visualization: Ability to design clear and impactful data visualizations.

📝 Enhancement Note: The skills section has been structured to align with typical product design roles, emphasizing core competencies like UX/UI, design systems, and research, while also highlighting the startup's preferred technical familiarity and emphasis on ownership and execution. The "5+ years" experience level is clearly defined.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust and demonstrable portfolio showcasing 3-5 real-world product design projects.

• Each project within the portfolio should highlight your end-to-end design process, from initial problem definition and user research to final shipped product and subsequent iterations.

• Clear articulation of your role and contributions within each project, especially in team-based environments.

• Examples of how you interpreted user feedback and product metrics to drive design improvements.

Process Documentation:

• For each portfolio project, be prepared to discuss:

  • The problem statement and business objectives.

  • Your user research methodology and key findings.

  • The ideation and conceptualization phase, including sketches and early prototypes.

  • The detailed design process, including wireframes, mockups, and interactive prototypes.

  • How you collaborated with engineering and product teams during implementation.

  • The metrics used to evaluate the success of the design and any subsequent iterations.

  • Your approach to maintaining design consistency and scalability, potentially through design system contributions.

📝 Enhancement Note: This section emphasizes the critical need for a "shipped portfolio" as stated in the original job description. It details what constitutes a strong portfolio for this specific role, focusing on process, impact, and collaboration, which are key to demonstrating the required "end-to-end ownership."

💵 Compensation & Benefits

Salary Range: $300,000 - $500,000 AUD per year

Benefits:

• Competitive salary package commensurate with experience and impact.

• Opportunity to be the foundational Product Designer in a rapidly scaling, globally recognized startup.

• Significant potential for equity and long-term growth as the company expands.

• High agency and ownership, with direct influence on core product and design decisions.

• Exposure to cutting-edge AI technology and innovative product development.

• Collaborative and fast-paced work environment focused on achieving ambitious goals.

• Opportunity to shape the user experience for millions of users worldwide.

Working Hours:

• Standard full-time hours (approximately 40 hours per week).

• The company culture emphasizes urgency and high performance, suggesting a dynamic and potentially demanding work schedule, but with flexibility to manage end-to-end projects.

📝 Enhancement Note: The salary range provided is exceptionally high for a Product Designer role, even in a competitive market like Sydney. This suggests a significant emphasis on the candidate's impact and ownership, potentially including substantial equity. The benefits have been tailored to reflect the startup environment and the "first hire" nature of the role, focusing on growth, impact, and equity. Research into Sydney's cost of living and typical senior tech salaries indicates this range is at the very high end, likely reflecting a significant equity component or a highly specialized role.

🎯 Team & Company Context

🏢 Company Culture

Industry: AI Entertainment / Technology Startup

Company Size: Early-stage startup, rapidly growing (serving 20 million users in the first year).

Founded: Recent founding date (implied by rapid growth post-launch).

Team Structure:

• As the first Product Designer, you will likely report directly to a founder or Head of Product/Engineering.

• You will collaborate closely with a small, agile team of engineers, product managers, and potentially founders.

Methodology:

• User-First: Deep commitment to understanding and serving user needs above all else. Design decisions are heavily influenced by user feedback and value creation.

• High Agency, High Ownership: Individuals are empowered to take full responsibility for their work, from ideation to execution and problem resolution. Mistakes are viewed as learning opportunities.

• Urgency: A strong sense of urgency drives rapid decision-making and execution to capitalize on a unique market opportunity.

• Data-Informed Design: While user-centric, design decisions are also informed by product metrics and performance data.

• Agile Development: Implied by the startup environment and focus on iteration, suggesting iterative design and development cycles.

Company Website: https://coreflow.dev

📝 Enhancement Note: The company culture is clearly defined by its core principles: User-First, High Agency/Ownership, and Urgency. This information is crucial for candidates to understand the operational ethos and expected behaviors within the team. The industry context of AI Entertainment is unique and implies a need for creative problem-solving.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor / Founding Team Member

Reporting Structure: Likely reports directly to a founder or Head of Product/Engineering, with significant autonomy.

Operations Impact: As the first Product Designer, you will have a profound and direct impact on the core product's success, user adoption, and overall brand perception. Your design decisions will shape the user experience for millions and influence the company's trajectory.

Growth Opportunities:

• Leadership in Design: Opportunity to build and lead the design function as the company scales, potentially hiring and mentoring future designers.

• Product Strategy Influence: Direct input into product strategy and roadmap based on design insights and user feedback.

• Technical Skill Development: Potential to deepen understanding of frontend technologies (React, TypeScript, HTML, CSS) through close collaboration with engineers.

• AI Product Expertise: Gain specialized experience in designing for novel AI-powered applications in the entertainment space.

• Equity & Ownership: Significant potential for career advancement through equity and direct contribution to a rapidly growing company's success.

• Broader Business Acumen: Exposure to all facets of a high-growth startup, fostering entrepreneurial skills.

📝 Enhancement Note: This section focuses on the unique growth trajectory for a foundational hire in a startup. The emphasis is on impact, leadership potential, and the acquisition of specialized skills related to AI and high-growth environments.

🌐 Work Environment

Office Type: In-person company based in Sydney, Australia.

Office Location(s): Sydney, New South Wales, Australia.

Workspace Context:

• Collaborative Environment: Expect a highly collaborative setting where close interaction with engineering, product, and leadership teams is essential.

• Dynamic & Fast-Paced: The environment will be characterized by rapid iteration, quick decision-making, and a strong sense of urgency.

• Resourceful & Agile: As an early-stage startup, there may be a need for resourcefulness and adaptability, with a focus on efficient execution.

• Technology Focused: Access to modern design and development tools will be standard, supporting an efficient workflow.

Work Schedule:

• While a standard full-time schedule (approx. 40 hours/week) is expected, the culture of urgency and ownership may require flexibility and dedication to meet ambitious goals. The focus is on results and impact.

📝 Enhancement Note: The "in-person" requirement is highlighted, and the workspace context is described to reflect the dynamic, collaborative, and results-oriented nature of a fast-growing startup.

📄 Application & Portfolio Review Process

Interview Process:

1. Phone Call: An initial conversation to assess mutual fit, discuss your background, and share more about coreflow's mission and vision.

2. Live Design Challenge (1 hour): A practical, hands-on exercise focused on a real product flow. This will test your problem-solving skills, design thinking, and ability to work under time constraints.

3. Paid Work Trial: A short, paid engagement to experience the day-to-day workflow, collaborate with the team, and demonstrate your capabilities in a real-world context. This also allows you to assess the team and culture.

4. Offer & Celebration: Successful candidates will receive an offer.

Portfolio Review Tips:

• Showcase End-to-End Process: For each project, clearly articulate the problem, your process (research, ideation, design, iteration), your specific contributions, and the outcome/impact.

• Highlight Metrics & User Impact: Quantify the success of your designs using relevant metrics (e.g., conversion rates, engagement, task completion time) or qualitative user feedback.

• Demonstrate Problem-Solving: Explain how you approached complex challenges and why you made specific design decisions.

• Focus on "Shipped" Products: Prioritize projects that have been launched and are in the hands of users.

• Be Prepared for the Live Challenge: Practice thinking aloud, articulating your rationale, and making pragmatic design choices within a limited timeframe.

Challenge Preparation:

• Understand the Coreflow Product: Familiarize yourself with coreflow's AI entertainment platform and its target audience.

• Anticipate Design Problems: Consider common UX challenges in media generation/editing and how AI can be integrated.

• Practice Time Management: Be efficient with your time during the live challenge, focusing on delivering a coherent solution rather than perfection.

• Communicate Your Thinking: Clearly explain your design decisions and trade-offs.

📝 Enhancement Note: The interview process is detailed, with specific advice on preparing for the live design challenge and portfolio review, emphasizing the "end-to-end" and "get shit done" aspects of the role.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, industry standard), Sketch, Adobe XD.

• User Research & Testing: Tools like UserTesting.com, Lookback, or internal methods.

• Collaboration: Slack, Notion, Jira, Asana (or similar project management tools).

Analytics & Reporting:

• Product Analytics: Google Analytics, Amplitude, Mixpanel, or similar platforms for interpreting user behavior and product metrics.

• Data Visualization: Tools may include Tableau, Power BI, or built-in dashboards within analytics platforms.

CRM & Automation:

Frontend Technologies (Familiarity is a plus):

• React: A popular JavaScript library for building user interfaces.

• TypeScript: A statically typed superset of JavaScript that enhances code quality and maintainability.

• HTML/CSS: Fundamental technologies for web development.

📝 Enhancement Note: This section anticipates the likely technology stack based on common practices for startups in this space, particularly those with a frontend development component. Highlighting React and TypeScript as preferred skills aligns with modern web development trends.

👥 Team Culture & Values

Operations Values:

• User-First: This is paramount. All decisions must prioritize adding value for the user, not extracting it. This means deep empathy and a focus on user needs.

• High Agency, High Ownership: Take full responsibility for your work, from concept to completion. Be proactive in identifying problems and solutions, and don't wait for direction. Own your mistakes and learn from them.

• Urgency: Move with speed and purpose. This is a unique opportunity, and the team operates at an "inspirational pace." Prioritize effectively and execute decisively.

• Detail-Oriented Execution: "Pixel-perfect execution matters." A commitment to quality and thoroughness in all design deliverables is expected.

• Hunger to Win: A strong competitive drive and a relentless pursuit of excellence are essential for success in this high-stakes environment.

Collaboration Style:

• Cross-functional Integration: Close, day-to-day collaboration with engineering and product teams is expected. Designers must be able to communicate effectively and work symbiotically with technical counterparts.

• Direct Communication: Open, honest, and direct communication is valued, fostering quick decision-making and problem-solving.

• Iterative Feedback Loops: A culture of continuous feedback and rapid iteration, where designs are constantly refined based on input and data.

• Shared Ownership: While individuals own their pieces, there's a collective responsibility for the product's success.

📝 Enhancement Note: The team culture values are directly extracted from the company's stated principles, emphasizing the importance of aligning with these core tenets for success in the role.

⚡ Challenges & Growth Opportunities

Challenges:

• Defining Novel UX: Designing intuitive user experiences for a novel AI-driven product in the entertainment space, where established patterns may not exist.

• Scaling Design Systems: Building and maintaining a robust design system that can scale with a user base growing to hundreds of millions.

• Balancing Speed and Quality: Operating at an "inspirational pace" while maintaining "pixel-perfect execution" and a user-first approach.

• Cross-functional Alignment: Ensuring seamless collaboration and alignment between design, product, and engineering in a fast-paced startup environment.

• Ambiguity and Rapid Change: Navigating the inherent ambiguity and rapid evolution typical of early-stage, high-growth startups.

Learning & Development Opportunities:

• Foundational Design Leadership: Opportunity to establish and grow the design function within a rapidly scaling company.

• AI Product Specialization: Deep expertise in designing for cutting-edge AI applications.

• High-Impact Product Development: Experience building products that reach millions of users and have significant market impact.

• Startup Growth Acumen: Invaluable experience in scaling a technology company from early stages.

• Technical Skill Enhancement: Opportunities to work closely with engineers and potentially gain proficiency in frontend technologies.

📝 Enhancement Note: Challenges are framed around the unique aspects of the role and company, such as designing for AI and rapid scaling, while growth opportunities highlight the unique benefits of joining an early-stage, fast-growing startup.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a user experience for a product with no established conventions. How did you approach it?" (Focus on research, hypothesis testing, and iterative design).

• "Walk me through a project where you had to interpret complex product metrics to inform your design decisions. What was the outcome?" (Highlight data analysis skills and impact).

• "How do you balance the need for speed in a startup environment with maintaining high design quality and attention to detail?" (Address the company's core principles of urgency and detail).

• "Describe your process for building or contributing to a design system. What are the key considerations for scalability?" (Demonstrate understanding of design systems).

Company & Culture Questions:

• "Based on our website and principles, how do you see yourself embodying the 'User-First' and 'High Agency, High Ownership' values in your daily work?" (Connect your experience to their stated values).

• "What excites you most about the AI entertainment space and coreflow's mission?" (Show genuine interest and understanding).

Portfolio Presentation Strategy:

• Structure Each Case Study: Problem → Your Role → Process (Research, Ideation, Design, Testing) → Solution → Outcome/Impact (with metrics).

• Focus on the "Why": Clearly articulate the rationale behind your design decisions.

• Be Prepared for Deep Dives: Expect questions about specific choices, trade-offs, and challenges encountered.

• Showcase Iteration: Highlight how you responded to feedback and improved designs over time.

• Tailor to Coreflow: Briefly mention how your experience designing for consumer products and potentially AI aligns with coreflow's needs.

📝 Enhancement Note: Interview preparation focuses on demonstrating the core competencies and values emphasized throughout the job description, particularly ownership, user-centricity, and the ability to execute in a fast-paced environment.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio prominently features 3-5 of your strongest, shipped product design projects, clearly detailing your end-to-end process and impact.

• Resume Optimization: Tailor your resume to highlight 5+ years of consumer product design experience, emphasis on user research, design systems, and a "get shit done" mentality. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, decision-making rationale, and how you embody the company's core values (User-First, High Agency/Ownership, Urgency). Be ready for the live design challenge.

• Company Research: Thoroughly review coreflow's website, understand their AI entertainment focus, and be prepared to discuss how your skills align with their mission and principles.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, particularly regarding compensation and specific benefits, should be verified directly with the hiring organization before making application decisions.