Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Contour Software

Location: Karachi, Pakistan (Also open to Lahore and Islamabad)

Job Type: Full-Time

Category: Product Design / Marketing Design

Date Posted: June 04, 2026

Experience Level: Mid-Level (3-6 years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in driving the visual output for sales and marketing initiatives within a B2B SaaS environment, focusing on creating compelling assets that directly support conversion and revenue generation.

• You will be responsible for the end-to-end design process for a variety of marketing materials, from initial concept through to final delivery, ensuring brand consistency and strategic alignment.

• The position demands a hybrid skillset, blending strong Product UX fundamentals with a keen eye for marketing creative and a systems-thinking approach to design execution.

• You will act as the primary design engine for sales enablement and marketing campaigns, translating complex product positioning into digestible and visually engaging content.

📝 Enhancement Note: This role is specifically tailored for a designer who can operate at the intersection of product and marketing, with a strong emphasis on tangible output and driving sales/marketing effectiveness. The "Product Designer" title here leans heavily into marketing design responsibilities within a B2B SaaS context, rather than traditional product development UX/UI.

📈 Primary Responsibilities

• Design and produce high-quality sales collateral, including but not limited to: sales decks, one-pagers, detailed case studies, and proposal documents that clearly articulate value propositions.

• Create mockups for landing pages, campaign creative, website graphics, and digital ad sets, ensuring visual appeal and effective user journeys.

• Develop social media content, email marketing creative, and paid advertising assets across various digital formats and channels to maximize engagement and conversion.

• Support lightweight User Experience (UX) design tasks, including creating wireframes, user flows, and low-to-high fidelity prototypes for marketing-related digital experiences.

• Maintain, evolve, and govern the brand system, design library, and reusable asset templates to ensure consistency and efficiency across all creative outputs.

• Collaborate closely with web developers, meticulously handing off pixel-precise, build-ready Figma files for seamless implementation.

• Perform photo editing, retouching, and image production using Adobe Photoshop and Illustrator to enhance visual assets.

• Partner with cross-functional teams in marketing, sales, and product to deeply understand project briefs and translate them into clear, impactful visual stories.

• Effectively manage and prioritize multiple concurrent design requests, ensuring clear communication on turnaround times and project status.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who can execute rapidly on diverse marketing and sales assets while also contributing to the foundational elements of the brand's digital presence. The emphasis is on speed, output, and direct contribution to revenue-generating activities.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Interaction Design, UX/UI Design, Marketing, or a related field is typically expected for this level of experience. Equivalent practical experience will also be considered.

Experience: 3 to 6 years of progressive experience in product design, marketing design, or a hybrid creative role, with a demonstrable focus on B2B SaaS environments.

Required Skills:

• Strong portfolio showcasing a breadth of B2B SaaS marketing design work, including sales assets, landing pages, and established brand systems.

• Expert proficiency in Figma, with a deep understanding of its core features such as components, variants, auto-layout, and design tokens for efficient system design.

• Strong working knowledge and practical application of Adobe Photoshop and Adobe Illustrator for image manipulation, vector graphics, and asset creation.

• Solid understanding of UX fundamentals, including information hierarchy, user-centered design principles, and responsive web design best practices.

• Demonstrated ability to balance speed of execution with design craft, consistently shipping marketing-grade work that maintains a high level of polish.

• Proven ability to receive and integrate constructive feedback from non-designers, translating it into more effective and refined design solutions.

• Excellent visual communication and storytelling skills, capable of translating complex ideas into clear and compelling visual narratives. Preferred Skills:

• Experience with motion design tools such as Adobe After Effects, Rive, Lottie, or advanced Figma prototyping for animated assets.

• Basic video editing skills for creating engaging social media or product marketing content.

• Familiarity with no-code prototyping tools like Webflow, Framer, or similar platforms.

• Experience working collaboratively with developers on marketing sites built with frameworks like Next.js or React.

• Understanding of design quality assurance (QA) processes for shipped web pages.

📝 Enhancement Note: The experience level and required skills point towards a designer who is not only technically proficient but also strategically minded, understanding how design directly impacts sales and marketing outcomes in a B2B SaaS context. The portfolio requirement is crucial, emphasizing practical application over theoretical knowledge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, specifically highlighting B2B SaaS marketing design work. This should include examples of sales collateral, landing page designs, and evidence of brand system management.

• Showcase projects that demonstrate the ability to translate complex positioning and brand guidelines into visually compelling and conversion-oriented assets.

• Include case studies that detail the design process, problem-solving approach, and the impact of your work on marketing or sales objectives.

• Demonstrate proficiency in Figma, particularly how components, variants, and auto-layout were used to create scalable and consistent design systems. Process Documentation:

• While not explicitly a documentation requirement, the portfolio should implicitly demonstrate an understanding of design workflows, from brief interpretation to asset delivery and collaboration with developers.

• Showcase how you manage design assets, templates, and brand guidelines to ensure ongoing consistency and efficiency.

• Evidence of working within a fast-paced environment, managing multiple requests, and meeting clear turnaround times is essential.

📝 Enhancement Note: The emphasis on a "portfolio showing B2B SaaS marketing work" and "sales assets, landing pages, brand systems" means candidates must curate their submissions to directly address these requirements. This isn't just about aesthetic appeal; it's about demonstrating impact on business goals.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Product Designer with 3-6 years of experience in Pakistan, the estimated salary range would be PKR 150,000 to PKR 350,000 per month. This estimate accounts for the specified experience level, the "market-leading salary" claim, and the cost of living in major Pakistani cities like Karachi, Lahore, and Islamabad.

Benefits:

• Market-leading Salary: Competitive compensation package.

• Medical Coverage: Comprehensive medical insurance for the employee and their dependents.

• Parents Medical Coverage: Extended medical coverage for parents.

• Provident Fund: Contribution towards retirement savings.

• Employee Performance-based Bonuses: Incentives tied to individual and company performance.

• Home Internet Subsidy: Financial support for internet connectivity at home.

• Conveyance Allowance: Stipend for transportation costs.

• Profit Sharing Plan: For tenured employees, indicating a stake in company profitability.

• Life Benefit: Potential life insurance or similar employee welfare benefit.

• Child Care Facility: On-site or subsidized childcare services.

• Company Provided Lunch/Dinner: Meals provided during working hours.

• Professional Development Budget: Funds allocated for training, courses, and certifications.

• Recreational Area: On-site facilities for in-house games and relaxation.

• Sporadic On-shore training opportunities: Chances for in-person training, potentially abroad.

• Friendly work environment: Emphasis on positive workplace culture.

• Leave Encashment: Payment for unused leave days.

Working Hours: The role is full-time, typically implying a standard 40-hour work week, likely Monday to Friday, aligning with typical B2B SaaS operations.

📝 Enhancement Note: The "market-leading salary" claim is subjective, but the provided range reflects competitive compensation for skilled designers in Pakistan's tech sector. The extensive benefits package indicates a company that invests in employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software (specifically Enterprise Software, with a focus on Construction ERP solutions via Premier Construction Software). Contour Software operates as a global enterprise software conglomerate subsidiary.

Company Size: Over 2,000 staff, indicating a large, established organization with significant global reach. This size implies structured processes and a robust corporate framework.

Founded: Contour Software was founded less than 14 years ago, while its parent company, Constellation Software Inc. (CSI), is a global leader. Premier Construction Software, the division this role supports, was founded in 2009. This history shows rapid growth and stability under a larger, experienced entity.

Team Structure:

• The Product Designer will likely be part of a broader marketing or GTM (Go-To-Market) team, potentially within the Premier Construction Software division.

• Reporting structure is to a Marketing Lead or Creative Director, with close collaboration with sales, product management, and web development teams.

• Cross-functional collaboration is key, as the role bridges design needs between sales enablement, marketing campaigns, and digital product experiences. Methodology:

• Data-driven decision-making is implied by the B2B SaaS context and the goal of conversion optimization.

• Workflow planning and optimization are critical, as the role emphasizes speed, efficiency, and managing multiple requests.

• Automation and efficiency practices are likely valued, particularly in maintaining design systems and templates.

Company Website: http://contour-software.com/ and http://premiercs.com/

📝 Enhancement Note: Contour Software's structure as a subsidiary of CSI provides a stable foundation and global scope, while the Premier Construction Software division offers a specific industry focus. The culture likely balances the agility needed for rapid creative output with the structure of a large enterprise.

📈 Career & Growth Analysis

Operations Career Level: This role represents a Mid-Level Designer position. It requires specialized skills and a proven track record of executing marketing-focused design within a B2B SaaS context, moving beyond junior-level execution to independent project delivery and system contribution.

Reporting Structure: The designer will report to a manager within the marketing or creative function, likely collaborating closely with sales leadership and product teams. This structure allows for direct impact on revenue-generating activities.

Operations Impact: The designer's output directly influences sales effectiveness through compelling collateral and marketing campaign success through engaging creative assets. Their work contributes to lead generation, conversion rates, and overall brand perception, thereby impacting revenue.

Growth Opportunities:

• Specialization: Deepen expertise in B2B SaaS marketing design, specific industry verticals (like construction), or UX for marketing platforms.

• Skill Advancement: Develop proficiency in motion graphics, video editing, or advanced prototyping tools, as outlined in the "Nice to Have" section.

• Leadership Potential: Progress into a Senior Product Designer role, lead design projects, or potentially transition into a Creative Lead or Design Manager position as the team grows.

• Cross-functional Mobility: Gain exposure to product management, GTM strategy, or web development, opening doors to related career paths within Contour or CSI.

📝 Enhancement Note: The role offers a clear path for a designer to become a specialist in B2B SaaS marketing design, with opportunities to expand into related creative disciplines and potentially take on leadership responsibilities within a growing global organization.

🌐 Work Environment

Office Type: The role is on-site, suggesting a traditional office environment where in-person collaboration is encouraged. This setup facilitates direct interaction with colleagues and access to office amenities.

Office Location(s): The role is based in Karachi, Pakistan, with potential opportunities or flexibility for candidates in Lahore and Islamabad. This indicates Contour Software has significant operations across these major Pakistani cities.

Workspace Context:

• The workspace is likely designed to foster collaboration, with opportunities for direct interaction with marketing, sales, and web development teams.

• Access to necessary design tools and technology (Figma, Adobe Suite, high-performance workstations) is expected.

• The environment supports a fast-paced workflow, encouraging quick iteration and timely delivery of creative assets.

Work Schedule: Full-time, standard business hours (likely Monday-Friday, ~9 AM to 6 PM), with the expectation of meeting project deadlines. The company offers subsidies and allowances that support a comfortable work-life balance while on-site.

📝 Enhancement Note: The on-site requirement suggests a preference for a collaborative, in-person work culture, which can be beneficial for rapid design iteration and team cohesion, especially in a role that requires close partnership with sales and marketing.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with the role's requirements. Expect a call from HR or a recruiter.

• Portfolio Review & Technical Interview: A deeper dive into your portfolio, focusing on B2B SaaS marketing design examples, Figma proficiency, and problem-solving approaches. This may involve a live Figma session or discussion of specific case studies.

• Design Challenge/Exercise: Likely a small, focused design task simulating a real-world request (e.g., designing a social ad creative, a section of a landing page, or a sales deck slide). Preparation should focus on speed, brand consistency, and clear visual communication.

• Manager/Team Interview: Discussion with the hiring manager and potential team members to assess cultural fit, collaboration style, and strategic thinking regarding design's impact on sales and marketing.

• Final Interview: Potentially with a senior leader to discuss overall fit and career aspirations.

Portfolio Review Tips:

• Curate Strategically: Ensure your portfolio prominently features B2B SaaS marketing design examples, especially sales collateral, landing pages, and brand system work. Quantify impact where possible.

• Showcase Figma Mastery: Detail your use of components, variants, auto-layout, and design tokens. Explain why you used specific Figma features for efficiency and scalability.

• Tell a Story: For each project, clearly articulate the problem, your role, the design process, the solutions implemented, and the outcomes achieved (especially conversion improvements or sales enablement success).

• Highlight Speed & Polish: Demonstrate your ability to deliver high-quality work quickly. If possible, show examples of rapid iteration or how you managed tight deadlines.

• Address B2B SaaS Nuances: Explain your understanding of B2B buyer journeys and how your designs cater to their specific needs and decision-making processes.

Challenge Preparation:

• Understand the Brief: Carefully read and dissect any design challenge prompt. Ask clarifying questions if needed.

• Prioritize: Focus on the core requirements of the task. For a marketing asset, this means clear messaging, strong visuals, and a call to action.

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