Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Bally's Interactive

Location: Toronto, ON, Canada

Job Type: Full-Time

Category: Product Design / UX/UI

Date Posted: 2026-10-01

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive the end-to-end product design process for Bally Sports Live, from initial concept and user research through to final implementation and iteration.

• Collaborate closely with Product Management and Engineering teams in an agile environment to deliver elegant, practical, and user-pleasing solutions.

• Develop intuitive and impactful user experiences across multiple platforms, including living-room TV, mobile devices, and web.

• Leverage user data, analytics, and direct customer feedback to inform design decisions and identify opportunities for improvement.

📝 Enhancement Note: This role focuses on a Product Designer with a strong emphasis on user-centric design principles and the ability to translate complex user needs into intuitive interfaces across diverse digital platforms. The "AI Tools" skill suggests a forward-thinking approach to design workflows.

📈 Primary Responsibilities

• Partner with Product Management and Engineering to conceptualize, design, and ship innovative product solutions.

• Conduct comprehensive user research, including interviews, usability testing, and experiments, to gain deep customer empathy and inform design direction.

• Lead design sprints and discovery sessions to translate user insights into actionable design strategies and prototypes.

• Analyze product analytics, customer support data, and social feedback to identify user pain points and opportunities for product enhancement.

• Own the complete design lifecycle for assigned product surfaces, from problem definition to shipped solutions, exploring multiple design directions and weighing tradeoffs.

• Integrate AI tools into the design workflow to accelerate exploration, prototyping, and iteration.

• Maintain a high standard of craft, ensuring intuitive user experiences, premium visual quality, and meticulous attention to detail across all user interfaces.

• Produce detailed UX specifications, assets, and interactive prototypes for engineering handoff, and provide design QA for shipped builds.

• Articulate design decisions and strategic reasoning to stakeholders through compelling presentations.

• Contribute a strong point of view on product direction, advocating for user needs and business goals in strategic discussions.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking, hands-on design execution, and data-informed decision-making, typical of a mid-level Product Designer expected to drive significant impact. The emphasis on "owning problems end to end" and "using AI to move faster" indicates a need for proactive, innovative candidates.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design (e.g., Graphic Design, Interaction Design, UX Design), Human-Computer Interaction, or a related field is typically expected for this level of role. Equivalent practical experience will also be considered.

Experience: 2-5 years of professional experience in Product Design, UX/UI Design, or a similar role, with a demonstrated ability to deliver high-quality digital products.

Required Skills:

• Product Design: Proven ability to design end-to-end user experiences for digital products.

• User Research: Experience conducting various forms of user research (interviews, usability testing, surveys) to gather insights and validate design decisions.

• Prototyping & Wireframing: Proficiency in creating wireframes, interactive prototypes, and user flows using industry-standard tools.

• Visual Design & UI: Strong aesthetic sensibility and a keen eye for detail in visual design, typography, color, and layout.

• Agile Methodology: Experience working within agile development environments, collaborating closely with engineering and product teams.

• Cross-functional Collaboration: Ability to effectively partner with Product Managers, Engineers, and other stakeholders.

• Data Analysis: Aptitude for interpreting product analytics and customer feedback to inform design.

• Communication & Presentation: Excellent verbal and written communication skills, with the ability to clearly present design rationale and solutions to diverse audiences.

Preferred Skills:

• Experience designing for multiple platforms (TV, Mobile, Web).

• Familiarity with AI-powered design tools and workflows.

• Experience in the gaming, entertainment, or sports media industry.

• Understanding of accessibility standards and best practices.

• Familiarity with design systems.

📝 Enhancement Note: The experience level of "2-5 years" suggests a candidate who can operate with some autonomy but will still benefit from guidance from a senior design lead. The required skills are standard for product design roles, with a specific emphasis on multi-platform design and AI tool integration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing 3-5 of your strongest product design projects, demonstrating end-to-end ownership.

• Projects should highlight your problem-solving process, including user research methodologies, ideation, wireframing, prototyping, visual design, and final outcomes.

• Clearly articulate the problem statement, your role in the project, the design decisions made, and the impact of your solutions (quantifiable metrics are highly valued).

• Include examples of designing for different platforms (mobile, web, and ideally TV/connected devices).

• Demonstrate your ability to collaborate within a cross-functional team. Process Documentation:

• Showcase your approach to user research, including how you gather insights and translate them into design requirements.

• Detail your design process from initial concept through to final handoff, emphasizing iterative improvements and feedback incorporation.

• Provide examples of how you've utilized data analytics or user feedback to refine designs and drive product improvements.

• Illustrate your skills in creating detailed UX specifications and assets for engineering teams.

📝 Enhancement Note: For a Product Designer role, the portfolio is paramount. It should not just showcase final designs but the process behind them, demonstrating critical thinking, user empathy, and the ability to drive impact. The inclusion of AI tools in the responsibilities implies that showcasing innovative workflow approaches in the portfolio would be advantageous.

💵 Compensation & Benefits

Salary Range: $100,000 - $145,000 CAD per year.

Benefits: While specific benefits are not detailed, typical offerings for a full-time role at a company like Bally's Interactive in Toronto often include:

• Comprehensive health, dental, and vision insurance.

• Paid time off (vacation, sick days, holidays).

• Retirement savings plan (e.g., RRSP matching).

• Opportunities for professional development and training.

• Potential for performance-based bonuses.

• Access to company perks and employee discounts.

Working Hours: Standard full-time work, typically around 40 hours per week, with potential for flexibility depending on project needs and team collaboration. The role is on-site, implying a structured work schedule within office hours.

📝 Enhancement Note: The provided salary range is competitive for a Product Designer with 2-5 years of experience in Toronto. The benefits are inferred based on industry standards for full-time positions in Canada. The 40-hour work week is typical, but the on-site nature suggests adherence to office hours unless otherwise specified for specific projects.

🎯 Team & Company Context

🏢 Company Culture

Industry: Bally's Interactive operates within the dynamic and rapidly evolving digital entertainment and gaming industry, specifically focusing on sports media and betting. This context means a fast-paced environment with a strong emphasis on user engagement, data-driven decision-making, and continuous innovation.

Company Size: Bally's Interactive is a significant player in its market, suggesting a medium to large organization with established processes but also room for agile adaptation. This size offers opportunities for impact and growth while providing access to resources and specialized teams.

Founded: Bally's Corporation, the parent company, has a long history, but Bally's Interactive represents its expansion into the digital space. This blend of established corporate backing and agile digital innovation likely shapes a culture that values both stability and forward-thinking.

Team Structure:

• The Product Design team likely consists of several designers, with this role reporting to a Design Lead or Head of Product Design.

• Designers work in close partnership with Product Managers and Engineering teams, forming agile squads focused on specific product areas or features.

• Collaboration extends across marketing, data analytics, and potentially legal/compliance teams, depending on the project's scope. Methodology:

• Data-Driven Design: Strong reliance on product analytics, A/B testing, and user feedback to guide design decisions and measure success.

• Agile Development: Iterative development cycles, sprint planning, daily stand-ups, and continuous integration/delivery practices.

• User-Centric Approach: Emphasis on understanding user needs through research, testing, and empathy-building.

• AI Integration: Exploration and adoption of AI tools to enhance design workflows, efficiency, and creative output.

Company Website: https://www.ballys.com/ (Note: This is for Bally's Corporation; Bally's Interactive may have a specific sub-site).

📝 Enhancement Note: The company's focus on digital entertainment and sports media implies a culture that is highly engaged, data-oriented, and competitive. The integration of AI suggests an innovative and forward-looking approach to design and product development.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at the Mid-Level (2-5 years of experience). It signifies a designer who has moved beyond entry-level tasks and can independently manage design projects, contribute strategically to product decisions, and mentor junior designers in the future. The description emphasizes "real ownership of your own surfaces from day one" and "built to grow, and we're looking for someone ready to take on more scope over time," indicating a clear path for advancement.

Reporting Structure: The designer will report to a Design Lead or similar senior design management role. They will work closely within cross-functional "product teams" (Product Management, Engineering), indicating a collaborative, matrixed reporting structure for day-to-day work.

Operations Impact: The Product Designer's impact is directly tied to the success of Bally Sports Live. Success is measured by shipped experiences and the business outcomes they deliver, including customer engagement, retention, and potentially revenue generation through user actions (e.g., subscriptions, interactions). The role influences the user's entire journey, from initial discovery to ongoing engagement, making it critical for business growth and customer satisfaction.

Growth Opportunities:

• Senior Product Designer: With demonstrated success and expanded scope, progression to a Senior Product Designer role is a natural next step, involving more complex projects and greater strategic influence.

• Design Leadership: Potential to move into a Design Lead or Managerial role, overseeing a team of designers and setting design strategy for specific product areas.

• Specialization: Opportunity to deepen expertise in specific areas like user research, interaction design, visual design systems, or multi-platform design.

• Cross-functional Skill Development: Gaining deeper understanding of product management, engineering processes, and data analytics through close collaboration.

📝 Enhancement Note: The role offers substantial growth potential within a rapidly expanding digital entertainment company. The emphasis on taking on more scope over time suggests a proactive approach to career development will be rewarded.

🌐 Work Environment

Office Type: The role is explicitly stated as "On-site," indicating a traditional office-based work environment. This suggests a collaborative workspace designed for in-person interaction and team cohesion.

Office Location(s): Toronto, Ontario, Canada (Postal Code M5H3G8). This location is in a major urban center, likely offering good accessibility via public transit and proximity to amenities.

Workspace Context:

• Collaborative Environment: Expect a dynamic office setting where designers, product managers, and engineers work closely together, fostering spontaneous brainstorming and problem-solving.

• Tools & Technology: Access to standard design software, hardware, and potentially specialized tools for prototyping, user testing, and AI-assisted design.

• Team Interaction: Frequent opportunities for design critiques, team meetings, and cross-functional project discussions. The office environment is conducive to building strong working relationships and a shared sense of purpose.

Work Schedule: A standard 40-hour work week is expected, likely aligning with typical business hours in Toronto (e.g., 9 AM - 5 PM EST). While the role is on-site, there may be some flexibility for project deadlines, but core hours will be required for team collaboration.

📝 Enhancement Note: The on-site requirement in a major city like Toronto suggests a professional, collaborative office culture. Candidates should be prepared for a structured work environment that prioritizes in-person teamwork and communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and resume, focusing on relevant experience and portfolio.

• Portfolio Presentation: You will likely be asked to present your portfolio to the design and product teams. This is a critical step where you'll walk through your projects, explaining your process, rationale, and impact. Be prepared to discuss your role in detail.

• Design Challenge/Case Study: A practical exercise may be given, either as a take-home assignment or an in-interview task, to assess your design thinking, problem-solving skills, and ability to apply design principles to a specific scenario relevant to Bally Sports Live.

• Cross-functional Interviews: You'll meet with Product Managers and Engineers to assess your collaboration style, communication, and ability to work effectively in an agile team.

• Hiring Manager Interview: A final interview with the hiring manager to discuss cultural fit, career aspirations, and overall suitability for the role.

Portfolio Review Tips:

• Tell a Story: Structure your portfolio presentations around clear narratives for each project. Start with the problem, outline your approach, detail your contributions, and conclude with the solution and its impact.

• Focus on Process: Emphasize how you arrived at your solutions. Showcase your research, ideation, iteration, and decision-making process. This is more important than just showing polished final screens.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs. Show how your work contributed to business goals or improved user experience.

• Multi-Platform Examples: Highlight your experience designing for different devices and contexts (TV, mobile, web).

• AI Tool Integration: If you have examples of using AI to enhance your design process, be ready to discuss them.

Challenge Preparation:

• Understand the Product: Familiarize yourself with Bally Sports Live, its competitors, and the target audience.

• Think User-First: Approach any design challenge by first identifying the user needs and pain points.

• Consider Constraints: Be mindful of technical, business, and platform constraints in your proposed solutions.

• Articulate Tradeoffs: Be prepared to discuss why you made certain design choices and the tradeoffs involved.

📝 Enhancement Note: The interview process emphasizes a practical, portfolio-driven approach. Candidates should be ready to demonstrate their design process and impact, not just their aesthetic skills. The mention of Metaview (AI note-taking) during interviews is unusual and might indicate a tech-forward culture or a specific process for capturing interview insights.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, industry standard), Sketch, Adobe Creative Suite (Photoshop, Illustrator).

• Prototyping & User Testing: InVision, Axure, UserTesting.com, Maze.

• AI-Assisted Design: Metaview (mentioned for interviews, suggesting potential internal use or interest in AI tools), potentially Midjourney, Adobe Firefly, or other AI design assistants for ideation or asset generation.

Analytics & Reporting:

• Product Analytics: Google Analytics, Amplitude, Mixpanel, or similar platforms to track user behavior and product performance.

• Data Visualization: Tableau, Power BI, or internal dashboards for reporting on key metrics.

CRM & Automation: While not directly a designer's tool, understanding how CRM and marketing automation platforms (e.g., Salesforce, HubSpot) influence the customer journey can be beneficial.

📝 Enhancement Note: Proficiency in Figma is almost a prerequisite for modern product design roles. Familiarity with analytics tools is crucial for data-informed design. The specific mention of Metaview and the general prompt to "Use AI to move faster" indicate a strong interest in adopting cutting-edge design technologies.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of the user is paramount.

• Craftsmanship & Quality: A dedication to producing high-fidelity, intuitive, and visually appealing designs.

• Collaboration & Teamwork: A belief in the power of cross-functional partnerships to achieve shared goals.

• Innovation & Adaptability: An openness to new technologies (like AI), methodologies, and creative problem-solving in a fast-paced industry.

• Data-Informed Decision Making: Using analytics and research to validate ideas and measure impact.

• Ownership & Accountability: Taking responsibility for design outcomes from conception to launch and beyond.

Collaboration Style:

• Agile Squads: Designers are embedded within cross-functional teams, working closely with PMs and Engineers on a daily basis.

• Open Communication: Encouragement of open feedback, design critiques, and transparent discussions about design decisions and challenges.

• Proactive Engagement: Designers are expected to be active participants in product strategy discussions, not just executors of specifications.

• Shared Vision: A focus on aligning design efforts with broader product and business objectives.

📝 Enhancement Note: The culture at Bally's Interactive, particularly within the product and design teams, likely emphasizes a blend of creative execution, strategic thinking, and collaborative problem-solving, driven by data and a user-first mentality.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Platforms: Designing cohesive and effective experiences across TV, mobile, and web, each with unique constraints and user behaviors.

• Rapid Iteration: Working in a fast-paced industry requires quick adaptation and iterative design based on feedback and data.

• Data Interpretation: Translating complex data and user feedback into actionable design insights can be challenging.

• Driving Design Influence: Advocating for user needs and design best practices within a product-driven organization.

• Adopting New Technologies: Effectively integrating AI tools and other emerging technologies into established design workflows.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen expertise in areas like interaction design, animation, accessibility, and user research methodologies.

• Industry Trends: Staying abreast of the latest trends in digital entertainment, sports media, and UX/UI design.

• Cross-Functional Learning: Gaining deeper insights into product management, engineering, and data analytics through daily collaboration.

• Mentorship: Learning from senior design leads and experienced product managers within the organization.

• Professional Development: Potential for attending conferences, workshops, or pursuing certifications to enhance skills.

📝 Enhancement Note: This role offers significant opportunities for skill development in a high-growth industry. The challenges are typical for product designers in dynamic tech environments, providing fertile ground for learning and professional growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance competing user needs with business goals. How did you approach it?" (Focus on your decision-making process, research, and collaboration.)

• "How would you approach designing a new feature for Bally Sports Live that aims to increase user engagement on TV?" (Think about user journeys, platform specifics, and potential metrics.)

• "Walk us through a project where you used data or user research to significantly change your design direction. What was the outcome?" (Highlight your analytical skills and ability to pivot.)

• "How do you ensure your designs are accessible and inclusive for a diverse user base across different devices?" (Demonstrate your understanding of accessibility standards.) Company & Culture Questions:

• "What interests you about Bally's Interactive and the sports media/gaming industry?" (Research the company's mission, recent news, and competitors.)

• "How do you prefer to collaborate with Product Managers and Engineers?" (Emphasize your agile mindset and teamwork approach.)

• "Describe your experience working with AI tools in your design process. What are your thoughts on their future role in design?" (Be prepared to discuss Metaview or other AI tools you've used.)

• "How do you handle constructive criticism or feedback on your designs?" (Showcase your openness to iteration and learning.) Portfolio Presentation Strategy:

• Concise & Focused: Allocate specific time for each project (e.g., 5-7 minutes per project).

• Highlight Your Role: Clearly state what you did on each project, especially in team efforts.

• Visual Storytelling: Use visuals (wireframes, prototypes, final screens) to guide your narrative.

• Show the "Why": Explain the rationale behind your design decisions, linking them to user needs and business objectives.

• Prepare for Questions: Anticipate questions about your process, challenges, and alternative solutions.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of the product design process, user empathy, data-driven decision-making, and effective collaboration within an agile team. Be ready to articulate your thought process clearly and concisely.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Bally's Interactive's career portal.

• Portfolio Preparation: Curate a portfolio that showcases your best work, emphasizing your end-to-end design process, user research, problem-solving, and the impact of your solutions. Ensure it highlights multi-platform design experience.

• Resume Optimization: Tailor your resume to highlight relevant skills and experiences mentioned in the job description, such as product design, user research, agile methodologies, and experience with relevant design tools. Quantify achievements where possible.

• Company Research: Thoroughly research Bally's Interactive, Bally Sports Live, and the competitive landscape within the digital sports media and gaming industry. Understand their target audience and recent product developments.

• Interview Practice: Practice presenting your portfolio, articulating your design process, and answering common product design interview questions. Be prepared to discuss your approach to collaboration and your experience with AI tools.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with Bally's Interactive before making application decisions.