Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Adelphi Group (Operating as Flywheel)

Location: Toronto, Ontario, Canada

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: 2026-08-13

Experience Level: Mid-Level (3-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is crucial for the founding design of Perpetua, a retail media platform within the Flywheel Commerce Network, focusing on the seller and SMB market segment.

• The Product Designer will own the end-to-end design process for both web and native mobile experiences, with a strong emphasis on leveraging AI as a creative and strategic partner.

• Key responsibilities include rethinking complex advertising campaign management interfaces to enhance trust, transparency, and user control, while also contributing to and expanding the existing component library.

• The position requires a blend of product thinking, interaction design, and visual craft, with a focus on designing for measurable outcomes like conversion and retention, validated through user research and usability testing.

📝 Enhancement Note: The job title "Product Designer" is broad. Given the description's focus on UX/UI, interaction design, and visual craft for a digital commerce platform, this role clearly falls under Product Design with a strong UX/UI specialization. The emphasis on AI integration and the "founding designer" aspect suggests a significant opportunity for impact and shaping design processes.

📈 Primary Responsibilities

• Own the complete product design lifecycle for Perpetua's web and native mobile applications, from ideation to final visual execution.

• Design intuitive user flows, wireframes, prototypes, and high-fidelity mockups for complex cross-channel advertising campaign monitoring and management interfaces.

• Develop and contribute to a robust component library, ensuring consistency and scalability across the product suite.

• Integrate AI-powered tools into the design workflow for enhanced ideation, research synthesis, and quality assurance, sharing best practices with the team.

• Collaborate closely with engineering teams to translate design concepts into functional, user-friendly features that minimize friction and accelerate user velocity.

• Conduct comprehensive user research, including usability testing, and analyze performance data to inform design decisions and optimize for key metrics such as conversion and retention.

• Effectively present and advocate for design solutions and strategic recommendations to cross-functional stakeholders and leadership.

• Act as the primary design resource for the Perpetua product, establishing design standards and processes as the team grows.

📝 Enhancement Note: The description highlights a significant "founding designer" responsibility, implying this individual will set the initial design direction and processes for the Perpetua product. This goes beyond typical design tasks and involves strategic leadership in establishing design operations.

🎓 Skills & Qualifications

Education:

• Diploma or degree in Digital Design, Interaction Design, Communications, or a related field. Experience:

• 3-5 years of dedicated UX/UI design experience within a software product team environment.

• Proven track record of end-to-end product design, encompassing both UX and UI, for web and native mobile applications.

• Experience in building, maintaining, and contributing to Design Systems is essential for ensuring product consistency and scalability. Required Skills:

• Advanced proficiency in industry-standard design and prototyping tools such as Figma, Sketch, Zeplin, Principle, and InVision.

• Hands-on experience with AI design tools and a strong comfort level in designing for AI-driven product features.

• Demonstrated ability to conduct user research and translate insights into actionable design improvements, focusing on measurable outcomes.

• Strong understanding of interaction design principles and visual design best practices.

• Excellent communication and presentation skills, with the ability to articulate design rationale effectively to diverse audiences.

• Strategic product thinking and the capacity to adapt to evolving, open-ended requirements. Preferred Skills:

• Experience within the digital commerce or retail media industry.

• Familiarity with data analytics and reporting tools to inform design decisions.

• Experience working in agile development environments.

• Contributions to open-source design projects or community engagement.

📝 Enhancement Note: The emphasis on "founding designer" and "working independently" suggests that while 3-5 years is the stated requirement, candidates with slightly more experience or demonstrable leadership in design initiatives might be particularly attractive. The AI design tool proficiency is a key differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 2-3 detailed case studies, demonstrating the full product design lifecycle from problem identification to solution implementation.

• Each case study must clearly articulate the problem statement, the design process undertaken (including research, ideation, wireframing, prototyping, and UI design), and the measurable impact of the design solutions.

• Evidence of designing for both web and native mobile applications within the portfolio is highly desirable.

• Demonstrations of contributions to or experience with Design Systems, including how components were designed, documented, and maintained. Process Documentation:

• The portfolio should highlight the candidate's ability to document design processes, user flows, and interaction patterns clearly and effectively.

• Examples of how user research and data analysis were integrated into the design process to validate decisions and measure outcomes.

• Case studies should illustrate the ability to collaborate with engineering teams and navigate technical constraints during the design and implementation phases.

• Showcase experience in using AI tools to augment the design process, with examples of how AI was leveraged for ideation, research synthesis, or iterative improvements.

📝 Enhancement Note: Given this is a "founding designer" role, the portfolio should not only showcase past work but also hint at the candidate's ability to define and implement new design processes and best practices for a growing product team.

💵 Compensation & Benefits

Salary Range: $120,000 - $140,000 CAD per year.

Benefits:

• Competitive rewards package, reflecting industry standards for mid-level design roles in Toronto.

• Significant career growth and development opportunities within the Flywheel Commerce Network.

• Generous paid time off, including annual leave and paid public holidays.

• Comprehensive learning and development programs to support skill advancement.

• Robust parental leave and benefits package.

• Opportunities for volunteering and engagement in Employee Resource Groups (ERGs) focused on inclusion and identity.

• Access to a supportive, fun, and engaging company culture. Working Hours:

• Standard full-time work week, approximately 40 hours per week.

• Hybrid work arrangement requiring 3 days per week in the Toronto office, with potential for increased in-office days over time as per Omnicom policy.

📝 Enhancement Note: The salary range provided is typical for a mid-level Product Designer with 3-5 years of experience in a major Canadian tech hub like Toronto. The hybrid model is also a common offering. The provided benefits are standard but comprehensive.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Commerce Solutions / Retail Media Technology. Flywheel operates within a dynamic sector focused on accelerating brand growth across digital marketplaces by providing advanced performance measurement and sales optimization tools.

Company Size: Part of the larger Omnicom network, Flywheel likely operates with a significant organizational structure, while the Perpetua product team may be a more focused, agile unit. This offers a balance of established corporate support and startup-like innovation.

Founded: Flywheel is a brand within the Flywheel Commerce Network, which is part of Omnicom. Omnicom is a well-established global leader in marketing communications, founded in 1986. This provides a stable and experienced corporate backing.

Team Structure:

• The Perpetua product team is likely structured to be agile and cross-functional, including product management, engineering, and design.

• As the "founding designer," this role will initially operate with significant autonomy, reporting likely to a Head of Product or similar leadership role, with clear expectations to collaborate closely with product managers and engineers.

• Cross-functional collaboration is central, particularly with engineering for feature development and with product management for strategic alignment and roadmap planning. Methodology:

• Flywheel emphasizes data-driven decision-making and near real-time performance measurement to accelerate growth for brands.

• The Perpetua product specifically focuses on an "always-on optimization" approach, suggesting a reliance on automated processes and algorithmic insights.

• Design processes are expected to be user-centric, validated through research, and focused on achieving measurable business outcomes.

• The integration of AI into product features and design workflows is a key methodological pillar.

Company Website: [Company URL not provided, but Flywheel Digital is the operating entity. Refer to Omnicom's website for corporate information.]

📝 Enhancement Note: The company description positions Flywheel as a growth accelerator for brands in digital marketplaces. The "Perpetua" product targets challenger brands and SMBs, emphasizing execution and efficiency. The integration of AI is a core differentiator.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Product Designer, with significant "founding" responsibilities. This implies an opportunity to shape design practices and potentially grow into a senior or lead design role as the Perpetua product and team scale. The autonomy suggests a higher level of trust and responsibility than a typical mid-level role.

Reporting Structure: The designer will likely report to a product leadership role (e.g., Head of Product, Director of Product) and will work very closely with Product Managers and Engineering leads. This structure allows for direct influence on product strategy and execution.

Operations Impact: The Product Designer will have a direct impact on the usability, effectiveness, and adoption of the Perpetua platform. By designing intuitive interfaces for complex advertising campaign management and leveraging AI, the role will contribute significantly to user retention, conversion rates, and overall customer satisfaction, thereby driving business growth for SMBs and challenger brands.

Growth Opportunities:

• Design Leadership: As the founding designer, there is a clear path to evolve into a Design Lead or Manager role as the Perpetua team expands, taking on more strategic responsibilities and mentoring junior designers.

• Skill Specialization: Deepen expertise in designing for AI-driven products, retail media platforms, and complex data visualization, becoming a subject matter expert.

• Cross-Functional Mobility: Gain exposure to product management, engineering, and business strategy, fostering a holistic understanding of product development and market dynamics.

• Industry Recognition: Contribute to innovative product design in the rapidly growing retail media and AI-powered advertising technology space.

📝 Enhancement Note: The "founding designer" aspect elevates this role beyond a standard mid-level position. Candidates should emphasize their ability to establish processes, influence strategy, and lead design initiatives from the ground up.

🌐 Work Environment

Office Type: The role is hybrid, requiring 3 days per week in the Toronto office. This suggests a modern office environment designed for collaboration, focused work, and team connection, typical of tech companies and agencies within larger holding groups like Omnicom.

Office Location(s): Toronto, Ontario, Canada. This location offers access to a vibrant tech ecosystem, talent pool, and networking opportunities.

Workspace Context:

• The office environment is expected to support collaboration through shared spaces, meeting rooms, and potentially dedicated design areas.

• Access to necessary design tools and technology will be provided, aligning with the use of Figma, Sketch, and AI-powered design software.

• Opportunities for informal and formal interactions with design, product, and engineering teams will be abundant, fostering a dynamic and iterative work culture.

• The hybrid model allows for focused individual work at home while maintaining team cohesion and in-person collaboration during office days. Work Schedule:

• A standard 40-hour work week is expected.

• The hybrid schedule requires attendance in the Toronto office for a minimum of three days per week, with flexibility on which days, subject to team coordination.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment. Candidates should be comfortable with this setup and understand the expectation of in-office collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Introductory Call: An initial screening call with the Talent Acquisition team to assess company and values fit, professional experience, and potentially some role-specific technical questions.

• Team Interviews: Subsequent interviews will involve 1:1 meetings with various team members, likely including Product Managers, Engineering Leads, and potentially other designers or stakeholders.

• Skill Assessment: This may include a Take-Home Assignment focusing on design problem-solving or a Case Study Presentation of work from their portfolio. The specific format will be communicated during the initial call.

• Final Evaluation: A comprehensive assessment of design skills, strategic thinking, cultural fit, and potential impact on the Perpetua product.

Portfolio Review Tips:

• Case Study Focus: Prioritize 2-3 in-depth case studies that clearly illustrate your end-to-end design process, problem-solving approach, and measurable outcomes. Use the STAR method (Situation, Task, Action, Result) to structure your narratives.

• AI Integration: Explicitly showcase how you've used or would use AI tools in your design workflow. Provide concrete examples of AI-assisted ideation, research synthesis, or prototyping.

• Impact & Metrics: Quantify the impact of your designs whenever possible. Highlight metrics like conversion rate improvements, user retention increases, task completion times, or user satisfaction scores.

• Design Systems & Collaboration: Demonstrate your understanding of Design Systems and how you've contributed to or leveraged them. Also, showcase your collaboration skills by detailing how you've worked with engineers and product managers.

• Presentation Clarity: Be prepared to walk through your portfolio, explaining your design rationale, key decisions, and lessons learned. Practice your presentation to ensure it's concise, engaging, and tailored to the role.

Challenge Preparation:

• Problem Framing: Be ready to articulate how you would approach a new design challenge, starting with understanding the user, business goals, and technical constraints.

• User-Centricity: Emphasize your commitment to user research and validation. Be prepared to discuss how you'd conduct research and incorporate feedback.

• AI Strategy: Think about how AI can be strategically applied to enhance the Perpetua product's value proposition and user experience, beyond just tool usage.

• Company & Product Knowledge: Research Flywheel, the Flywheel Commerce Network, and the Perpetua product's target market (sellers, SMBs, challenger brands). Understand the competitive landscape in retail media and AI-driven advertising.

📝 Enhancement Note: The interview process emphasizes a blend of technical design skills, strategic thinking, and cultural alignment. The "founding designer" aspect means they will be looking for initiative and the ability to establish processes.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected to be the primary tool for UI design, prototyping, and collaboration. Advanced proficiency is key.

• Sketch: Experience with Sketch is also valuable, especially if the team has existing assets or workflows.

• Zeplin / InVision: Tools for design handoff to engineering and prototyping, respectively.

• Principle: For more advanced animations and interactive prototypes.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel) to understand user behavior and measure design impact.

• Experience with A/B testing tools and methodologies to validate design hypotheses. CRM & Automation:

• While not a direct CRM role, understanding how design impacts user journeys within a CRM context (e.g., lead generation, customer onboarding) is beneficial.

• Awareness of marketing automation principles and how design contributes to automated workflows. AI & Emerging Technologies:

• Hands-on experience with AI design tools (e.g., AI-assisted ideation, content generation, research synthesis tools).

• A forward-thinking approach to integrating AI capabilities into product features and the design process itself.

📝 Enhancement Note: Proficiency in Figma is critical. The emphasis on AI design tools is a distinguishing requirement that candidates should highlight if they have relevant experience.

👥 Team Culture & Values

Operations Values:

• Innovation & AI Integration: A forward-thinking mindset is crucial, embracing AI as a partner in design and product development to drive efficiency and new solutions.

• User-Centricity: A deep commitment to understanding and serving the needs of sellers and SMBs through thoughtful, data-informed design.

• Impact & Measurability: Focus on designing solutions that deliver tangible business outcomes, such as increased conversion rates, improved user retention, and enhanced operational efficiency for clients.

• Collaboration & Transparency: Working effectively within a cross-functional team, sharing insights, and communicating design decisions clearly to stakeholders.

• Ownership & Autonomy: Taking initiative, driving projects forward, and operating with a high degree of independence, especially in this "founding designer" capacity.

Collaboration Style:

• Cross-Functional Partnership: Close collaboration with Product Managers to define product strategy and roadmaps, and with Engineers to ensure seamless implementation of designs.

• Iterative Design: A culture of continuous feedback and iteration, involving regular reviews, usability testing, and incorporating learnings into subsequent design cycles.

• Knowledge Sharing: A willingness to share design best practices, insights from user research, and learnings from AI tool experimentation with the wider team.

• Agile Environment: Adapting to agile methodologies, participating in sprints, and contributing to a fast-paced development cycle.

📝 Enhancement Note: The company culture appears to value innovation, data-driven approaches, and strong collaboration. The "founding designer" role will be pivotal in shaping these cultural aspects within the design function.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing Design Foundation: As the founding designer, building the initial design framework, processes, and component library for a new product offering requires significant initiative and strategic thinking.

• Designing for AI Complexity: Effectively translating the capabilities and nuances of AI-driven advertising optimization into an intuitive and trustworthy user experience for SMBs.

• Balancing Autonomy and Collaboration: Managing a high degree of independence while ensuring seamless integration and communication with product and engineering teams.

• Rapidly Evolving Market: Staying abreast of advancements in retail media, digital advertising, and AI technology to ensure the product remains competitive and innovative.

Learning & Development Opportunities:

• AI in Design Mastery: Deepen expertise in leveraging cutting-edge AI design tools and understanding how to integrate AI into user-centric product strategies.

• Product Strategy Influence: Gain significant experience in shaping product direction and design strategy for a high-growth platform.

• Industry Expertise: Develop specialized knowledge in the digital commerce, retail media, and advertising technology sectors.

• Leadership Development: Potential to grow into a leadership role, mentoring other designers and defining the future of design within Flywheel's product offerings.

📝 Enhancement Note: The challenges presented are significant but directly tied to the growth opportunities within the role. Candidates should frame their experience in overcoming similar challenges.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing an interface for managing complex, AI-driven advertising campaigns, focusing on trust, transparency, and control for SMB users?" (Prepare to discuss user segmentation, progressive disclosure, AI explainability, and feedback mechanisms.)

• "Describe your process for building or contributing to a Design System. What are the key considerations for scalability and adoption, especially in a growing team?" (Highlight your understanding of component architecture, documentation, and governance.)

• "Walk me through a case study where you used AI tools to significantly improve your design process or the outcome of a product feature. What were the specific tools, your role, and the results?" (Be ready to detail your practical experience with AI in design.) Company & Culture Questions:

• "What excites you about Flywheel's mission and the Perpetua product's focus on challenger brands and SMBs?" (Research Flywheel's market position and show genuine interest in their client base.)

• "How do you see yourself contributing to our culture as the founding designer, and how would you foster a strong design practice within a cross-functional team?" (Emphasize collaboration, mentorship, and establishing best practices.)

• "How do you measure the success of your design work? Can you provide examples of how you've used data and user feedback to drive product improvements?" (Focus on quantifiable results and your analytical approach.) Portfolio Presentation Strategy:

• Narrative Arc: Structure your presentation around the problem, your process, your solutions, and the impact. Ensure a clear story for each case study.

• Visual Clarity: Use high-quality visuals (wireframes, mockups, prototypes) and keep text concise. Highlight key decision points and trade-offs.

• Interactive Elements: If possible, include interactive prototypes to demonstrate user flows and interactions dynamically.

• AI Integration Showcase: Dedicate specific slides or talking points to any AI tools or AI-driven features you've worked on or propose. Explain the "why" and "how" of AI's role.

• Conciseness: Be mindful of time. Focus on the most impactful aspects of your work and be prepared to go deeper on specific areas if asked.

📝 Enhancement Note: The interview questions will likely probe for strategic thinking, problem-solving skills, and a deep understanding of design processes, particularly concerning AI and user experience for a specific market segment.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided Workday link on the Adelphi Group/Omnicom careers portal.

• Portfolio Customization: Tailor your portfolio to highlight your most relevant experience in UX/UI design for web and mobile applications, especially any work involving complex data visualization, SaaS platforms, or AI-driven features. Ensure case studies clearly demonstrate your process and impact.

• Resume Optimization: Update your resume to prominently feature keywords such as "Product Designer," "UX/UI," "Figma," "Design Systems," "User Research," "Prototyping," and "AI Design Tools." Quantify your achievements with metrics where possible.

• Interview Preparation: Practice articulating your design process, explaining your portfolio case studies, and preparing thoughtful answers to potential interview questions, especially those related to AI integration and working in a hybrid environment.

• Company Research: Thoroughly research Flywheel, the Flywheel Commerce Network, and Omnicom. Understand their business model, target markets (especially SMBs and challenger brands), and company culture. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.