Product & Brand Designer

📍 Job Overview

Job Title: Product & Brand Designer

Company: V7

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Product & Brand Design

Date Posted: 2026-09-03

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in defining and executing V7's visual identity across both its marketing website and core product interface, requiring a blend of product and brand design expertise.

• You will be instrumental in establishing and evolving V7's design system, ensuring consistency and scalability for future product development and front-end refactoring.

• The position offers a unique opportunity to work closely with engineering teams, fostering a collaborative environment where design decisions are rapidly translated into tangible product features.

• You will take ownership of new design challenges, such as visualizing complex data structures like the Context Graph, and will be empowered to leverage AI tooling to accelerate the design workflow.

📝 Enhancement Note: The role is explicitly a "Product and Brand Designer" position, emphasizing ownership of both the marketing site and product UI. The description highlights a small, integrated design team close to engineering, suggesting a highly collaborative and fast-paced environment. The emphasis on AI tooling integration is a key differentiator for this role.

📈 Primary Responsibilities

• Own the end-to-end design and development of the marketing site using Framer, including advanced features like CMS collections, dynamic content, and complex responsive behaviors.

• Design and iterate on product UI elements in alignment with the established design system, collaborating directly with engineers from exploration through to polished, implementable specifications.

• Define and implement motion and interaction design principles for animations, loading states, transitions, and overall product polish, with the flexibility to make direct code adjustments when efficient.

• Conceptualize and design novel UI solutions for emerging product features, such as the visualization of the Context Graph (nodes, edges, and knowledge graph representation).

• Proactively integrate AI-first workflows and tools (e.g., Claude Design, Cursor) to expedite the design process from ideation to tangible outputs.

📝 Enhancement Note: Responsibilities are detailed and action-oriented, focusing on direct ownership and hands-on contribution. The expectation to "own the marketing site end to end in Framer" and "design product UI against our design system" signifies a senior-level contribution within the design function. The mention of "genuinely new surfaces" suggests involvement in innovative product development.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, candidates are expected to possess a strong portfolio that demonstrates a high level of craft and product thinking, indicative of formal design training or equivalent practical experience.

Experience: A minimum of 2-5 years of experience in Product and Brand Design, with a proven track record of successfully delivering visual and interactive experiences across web and product interfaces.

Required Skills:

• Proven expertise in Product Design, with a strong emphasis on user-centered design principles and problem-solving.

• Demonstrated ability in Brand Design, encompassing visual identity development and consistent application across various touchpoints.

• Advanced proficiency in Framer for website design, including mastery of CMS collections, dynamic content, and interactive elements.

• Solid UI design skills, with the ability to translate complex requirements into intuitive and aesthetically pleasing interfaces.

• Experience working with and extending Design Systems, ensuring consistency and scalability of design components and patterns.

• Proficiency in Motion Design and Interaction Design, capable of defining animations, transitions, and micro-interactions that enhance user experience.

• Strong visual design instincts and a keen eye for detail, aesthetics, and brand coherence.

• Experience with Prototyping tools to effectively communicate design concepts and user flows.

• Ability to collaborate effectively with front-end engineers, understanding technical constraints and implementation processes.

• Familiarity and practical application of AI tooling within a design workflow (e.g., Claude Design, Cursor).

• Understanding of CMS management principles for marketing websites.

• Expertise in responsive design techniques to ensure optimal user experience across all devices.

• Skill in component design and pattern definition within design systems.

• Ability to design and implement interaction states for various UI elements. Preferred Skills:

• Basic understanding of front-end development concepts and ability to make minor code adjustments (e.g., within Cursor or via pull requests) to refine spacing, components, or interactions.

• Experience designing complex data visualizations, such as knowledge graphs.

• Familiarity with AI platforms and their application in product development.

📝 Enhancement Note: The experience level is inferred from the "2-5 years" AI-generated insight. The "Who you are" section strongly implies the required skills, particularly the emphasis on Framer proficiency and basic coding comfort as a "bonus, not the job." The preference for AI tooling integration is a significant requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a strong portfolio demonstrating robust visual instincts and thoughtful product thinking across web, marketing, and product design.

• Include case studies that highlight end-to-end ownership of projects, from initial concept and user research to final execution and implementation.

• Provide examples of your work with design systems, illustrating how you've contributed to, maintained, or extended existing systems.

• Demonstrate your proficiency in Framer, showcasing complex website builds with CMS collections, dynamic content, and sophisticated interactions.

• Present examples of UI design for complex applications or data visualization, if applicable.

• Illustrate your understanding of motion and interaction design through interactive prototypes or video examples. Process Documentation:

• Candidates are expected to articulate their design process clearly, detailing how they approach problem-solving, user research, ideation, prototyping, and iteration.

• Demonstrate how you leverage AI tooling within your design process to enhance efficiency and explore creative possibilities.

• Explain your collaboration process with engineering teams, detailing how you hand off designs and ensure accurate implementation.

• Outline your approach to maintaining brand consistency and evolving a design system over time.

📝 Enhancement Note: The "Who you are" section directly informs the portfolio requirements. The emphasis on "real craft," "thoughtful product thinking," and ability to "hold a coherent direction across web, marketing and product" necessitates a portfolio that comprehensively covers these aspects. The mention of Framer and AI tooling implies these should be prominently featured.

💵 Compensation & Benefits

Salary Range: £70,000 - £100,000 per year.

Benefits:

• Equity: Opportunity to own a stake in a rapidly growing AI company.

• Comprehensive health and wellness programs.

• Generous paid time off and holiday allowance.

• Professional development budget for courses, conferences, and learning resources.

• Regular team events and social activities.

Working Hours: 40 hours per week, with an on-site work arrangement.

📝 Enhancement Note: The salary range is directly provided in the input data. The "Equity" benefit is explicitly mentioned in the AI-generated benefits. The working hours and on-site arrangement are also inferred from the input. Other benefits are standard for a tech company of this nature and growth stage, aimed at attracting and retaining talent in a competitive market.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI), SaaS, Machine Learning. V7 operates at the cutting edge of AI, developing platforms that enhance human capabilities in complex tasks, positioning itself as a leader in AI-driven solutions for data annotation and model training.

Company Size: V7 is a growing startup, likely within the 50-200 employee range based on typical growth stages for VC-backed tech companies. This size offers a dynamic environment where individual contributions have a significant impact.

Founded: V7 was founded by a team with deep expertise in AI and machine learning, backed by prominent investors and AI pioneers. This foundation suggests a culture driven by innovation, technical excellence, and ambitious goals.

Team Structure:

• The design team is small and operates in close proximity to engineering, indicating a flat hierarchy and direct lines of communication.

• Designers collaborate directly with engineers, fostering a symbiotic relationship where design decisions are informed by technical feasibility and implemented efficiently.

• The role will likely report to a Head of Design or Product Lead, with direct interaction across product management, engineering, and potentially marketing teams. Methodology:

• V7 emphasizes an "AI-first workflow," encouraging the use of AI tools to augment design capabilities and accelerate the creative process.

• The company values rapid iteration and a short feedback loop between design and implementation, facilitated by close collaboration with engineering.

• There is a focus on building and maintaining a robust design system to ensure consistency and scalability across the product.

Company Website: https://www.v7labs.com/

📝 Enhancement Note: Company information is derived from the provided description and general knowledge of tech startups. The emphasis on "AI-first workflow" and close collaboration with engineering points to a culture that is agile, innovative, and technically oriented.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Product & Brand Designer. It involves significant ownership and responsibility for defining V7's visual identity and product experience, moving beyond execution to strategic contribution. The opportunity to "own" key design areas suggests a path towards senior or lead design roles.

Reporting Structure: The designer will report into a design leadership role (e.g., Head of Design or Design Lead) and will work day-to-day alongside product managers and software engineers. This structure allows for direct influence and rapid feedback.

Operations Impact: The designer's impact will be profound, directly shaping the user perception of V7's cutting-edge AI product and its brand. Through cohesive design, they will enhance user adoption, product usability, and brand recognition, ultimately contributing to market positioning and customer acquisition.

Growth Opportunities:

• Design System Leadership: Opportunity to lead the evolution and expansion of V7's design system, potentially becoming a system expert or lead.

• Product Strategy Influence: Contribute to product roadmap discussions through design insights and user experience recommendations, influencing future product direction.

• Specialization: Develop deep expertise in specific areas like AI visualization, complex data interaction design, or advanced Framer development.

• Mentorship: As the design team grows, there will be opportunities to mentor junior designers and shape the design team's culture and processes.

📝 Enhancement Note: Growth opportunities are inferred based on the role's ownership and the typical progression paths within a growing tech startup. The emphasis on "owning" significant areas suggests a trajectory towards leadership or specialization.

🌐 Work Environment

Office Type: V7 operates with an on-site work arrangement, suggesting a modern office environment designed to foster collaboration and innovation. This typically includes open-plan workspaces, dedicated meeting rooms, and areas for informal interaction.

Office Location(s): The primary office is located in London, England. This central location offers access to a vibrant tech ecosystem, talent pool, and convenient transportation links.

Workspace Context:

• The workspace is designed to facilitate close collaboration between designers and engineers, with open-plan areas and readily available meeting rooms for design reviews and brainstorming sessions.

• Access to relevant design tools and technologies, including high-performance workstations and software licenses, is expected.

• Opportunities for frequent interaction with cross-functional teams (product management, engineering) are inherent to the role's structure.

Work Schedule: A standard 40-hour work week is expected, with the flexibility typical of tech companies, allowing for focused work periods and efficient collaboration within the on-site setting.

📝 Enhancement Note: The "On-site" work arrangement implies a physical office space. The description of the team structure (close to engineering) suggests the office layout would support this, likely featuring collaborative zones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and interest in V7.

• Portfolio Review: A dedicated session where you present your portfolio, discussing your process, key projects, and impact. Be prepared to articulate your design decisions, especially regarding Framer, design systems, and AI tooling.

• Design Challenge/Exercise: Likely a practical design task or case study relevant to V7's product or marketing needs. This could involve designing a new feature, improving an existing UI, or developing a concept for a marketing campaign. Focus on demonstrating your problem-solving approach, design thinking, and ability to work within constraints.

• Team/Hiring Manager Interviews: Meetings with the design lead, engineers, and potentially product managers to assess technical skills, collaborative approach, and cultural alignment. Expect questions about your experience with AI tools and your philosophy on design systems.

• Final Interview: Potentially a discussion with a senior leader to confirm fit and vision.

Portfolio Review Tips:

• Tell a Story: Structure your portfolio around case studies that clearly articulate the problem, your process, your role, the solutions you designed, and the measurable impact of your work.

• Highlight Framer Expertise: Showcase complex projects built with Framer, emphasizing your mastery of its advanced features (CMS, dynamic content, interactions).

• Demonstrate Design System Fluency: Include examples of how you've worked with, contributed to, or extended design systems. Explain your rationale for design decisions within a system context.

• Showcase AI Tool Integration: If possible, include projects where you effectively used AI tools to accelerate your design process or explore new creative avenues.

• Visual Polish and Interaction: Ensure your portfolio itself is well-designed and demonstrates a high level of visual craft and attention to detail, including motion and interaction where appropriate.

• Be Ready to Discuss Collaboration: Prepare to talk about how you collaborate with engineers and product managers.

Challenge Preparation:

• Understand V7: Research V7's product, target audience, and market position. Understand the challenges of designing for AI platforms and complex data visualization.

• Framer Proficiency: If a design challenge involves website design, be prepared to work efficiently in Framer.

• Design System Thinking: Anticipate questions or tasks related to design systems and component-based design.

• AI Tool Application: Consider how you might approach a design problem using AI tools, even if the challenge doesn't explicitly require it.

📝 Enhancement Note: The interview process and portfolio review tips are tailored to the specific requirements of this role, emphasizing Framer, design systems, AI tooling, and collaboration with engineers. The "Who you are" section provides direct guidance on what to highlight.

🛠 Tools & Technology Stack

Primary Tools:

• Framer: The core tool for marketing site design and development, requiring deep proficiency in CMS collections, dynamic content, responsive design, and interactive elements.

• Design System Tools: Likely Figma or Sketch, used for creating and maintaining UI components, patterns, and prototypes within the design system.

• Prototyping Tools: Framer itself, or dedicated tools like Principle or After Effects for advanced motion and interaction design.

• AI Design Tools: Explicitly mentioned are Claude Design for AI-assisted design exploration and Cursor for code-integrated design workflows. Proficiency with these is expected.

Analytics & Reporting:

• While not explicitly mentioned for the designer, an understanding of how design impacts user behavior metrics (e.g., conversion rates, engagement) is beneficial. Familiarity with tools like Google Analytics or product analytics platforms (e.g., Amplitude, Mixpanel) could be advantageous. CRM & Automation:

• Not directly relevant to the core design responsibilities, but an awareness of how design contributes to user onboarding and engagement within a CRM context could be a plus.

📝 Enhancement Note: The technology stack is heavily influenced by the explicit mentions in the job description, particularly Framer and AI tools like Claude Design and Cursor. The emphasis on front-end collaboration suggests familiarity with tools used in that pipeline.

👥 Team Culture & Values

Operations Values:

• Innovation: A strong drive to push boundaries in AI and design, embracing new technologies and methodologies.

• Craftsmanship: A commitment to high-quality design execution, attention to detail, and creating polished, user-centric experiences.

• Collaboration: A belief in working closely with engineering and product teams to achieve shared goals, fostering open communication and mutual respect.

• Efficiency: Leveraging tools and processes, including AI, to maximize productivity and deliver results quickly.

• Ownership: Taking responsibility for outcomes and driving initiatives from conception to completion.

Collaboration Style:

• Designers work hand-in-hand with engineers, with a short loop between design decisions and implementation. This implies a proactive, communicative, and problem-solving approach to collaboration.

• Expect regular design reviews, feedback sessions, and joint problem-solving with engineering.

• The small, integrated team structure suggests a close-knit, supportive, and transparent working environment.

📝 Enhancement Note: Values and collaboration style are inferred from the company's mission, industry, and the description of the design team's integration with engineering. The "AI-first workflow" and emphasis on speed suggest a value placed on efficiency and innovation.

⚡ Challenges & Growth Opportunities

Challenges:

• Defining a New Design Language: As V7 grows, establishing and scaling a cohesive design language across evolving product surfaces and marketing materials presents an ongoing challenge.

• Visualizing Complex AI Concepts: Translating abstract AI functionalities and complex data structures (like the Context Graph) into intuitive and understandable visual designs requires significant creative problem-solving.

• Balancing Brand and Product Design: Ensuring a consistent brand identity across the marketing site while also creating functional, user-friendly product interfaces requires careful strategic alignment.

• Rapid Iteration with AI Tools: Effectively integrating and leveraging AI tools to enhance, rather than hinder, the creative design process requires continuous learning and adaptation.

Learning & Development Opportunities:

• AI Tool Mastery: Deepen expertise in cutting-edge AI design tools and explore new applications within the design workflow.

• Design System Leadership: Gain experience in building and scaling design systems, potentially leading the effort for a growing company.

• Complex Data Visualization: Develop specialized skills in designing intuitive interfaces for complex, data-intensive applications.

• Product Strategy Contribution: Grow from a design executor to a strategic partner, influencing product direction and user experience decisions.

📝 Enhancement Note: Challenges are identified based on the role's responsibilities, the company's industry (AI), and the inherent complexities of design for innovative tech products. Growth opportunities are linked to these challenges and typical career progression in a startup environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you successfully owned the visual direction for a product and its marketing site. How did you ensure consistency?" (Focus on your process, decision-making, and ability to maintain a unified brand.)

• "How do you approach designing for complex data visualizations or abstract concepts like an AI's 'knowledge graph'?" (Highlight your problem-solving methodology, user-centric approach, and ability to simplify complexity.)

• "Walk us through your experience with Framer, specifically your work with CMS collections and dynamic content. What are its strengths and limitations?" (Be ready to demonstrate your practical skills and articulate your experience.)

• "How do you collaborate with engineers when handing off designs? Can you give an example of a time you had to work through a technical constraint?" (Emphasize your communication skills, flexibility, and understanding of the development process.)

• "How do you integrate AI tools into your design workflow? What are your thoughts on the future of AI in design?" (Share your practical experience and forward-thinking perspective.) Company & Culture Questions:

• "Why are you interested in V7 and our mission to build AI platforms?" (Research V7's mission, products, and recent news. Connect your passion for AI and design.)

• "What excites you about working in a small, integrated design team close to engineering?" (Discuss your preference for collaboration, rapid iteration, and direct impact.)

• "How do you stay up-to-date with design trends and new technologies, especially in the AI space?" (Showcase your proactive learning and curiosity.) Portfolio Presentation Strategy:

• Structure Your Narrative: Organize your case studies logically, focusing on the problem, your solution, your process, and the impact.

• Highlight Ownership: Clearly articulate your specific contributions and the level of ownership you took on each project.

• Demonstrate Framer Skills: If possible, have interactive Framer prototypes or live links ready to showcase your capabilities.

• Explain Your Design System Approach: Be prepared to discuss how you work within or contribute to design systems.

• Showcase AI Tool Usage: Point out projects where AI tools played a role and explain the benefits.

• Be Concise and Engaging: Practice your presentation to ensure it flows well and stays within the allotted time, allowing for discussion.

📝 Enhancement Note: Interview questions are crafted to probe the core requirements of the role, focusing on Framer, design systems, AI tooling, collaboration, and product thinking. The portfolio presentation strategy provides actionable advice tailored to the specific needs of this role.

📌 Application Steps

To apply for this Product & Brand Designer position at V7:

• Submit your application through the provided Ashby link.

• Curate Your Portfolio: Select 3-4 of your strongest projects that best showcase your product design, brand design, Framer expertise, and experience with design systems. Ensure these projects clearly articulate your process and impact.

• Optimize Your Resume: Tailor your resume to highlight experience with Framer, UI/UX design, brand development, design systems, and any experience with AI tools or complex data visualization. Quantify achievements where possible.

• Prepare Your Portfolio Presentation: Practice walking through your selected case studies, focusing on your role, design decisions, process, and the outcomes. Be ready to discuss your Framer skills and how you've used AI in your workflow.

• Research V7: Understand V7's product, mission, and the AI industry. Familiarize yourself with their current marketing site and product interface to form informed opinions and ask insightful questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.