Principal UX Designer, AWS Marketplace and Partner Services

📍 Job Overview

Job Title: Principal UX Designer, AWS Marketplace and Partner Services

Company: Amazon

Location: Austin, Texas, United States / Arlington, Virginia, United States

Job Type: Full-Time

Category: User Experience Design / Product Design

Date Posted: June 04, 2026

Experience Level: 10+ Years

Remote Status: On-site

🚀 Role Summary

• Lead the strategic design vision and execution for the AWS Marketplace and Partner Services ecosystem, impacting millions of customers and thousands of ISV partners globally.

• Drive end-to-end user experience (UX) strategy across buyer journeys (discovery, procurement, deployment) and partner enablement platforms (Partner Central).

• Influence product and business strategy by identifying opportunities for design innovation in enterprise commerce and partner success.

• Establish and drive cross-service design standards, including interaction models, experience principles, and design systems, ensuring consistency across the AMPS ecosystem.

• Mentor and elevate senior-level design talent, fostering a culture of design excellence and customer-centricity across the organization.

📝 Enhancement Note: While this role is for a UX Designer, its focus on B2B marketplaces, enterprise commerce, and partner enablement places it at the intersection of product strategy and business operations. The emphasis on influencing product direction, driving measurable business outcomes, and defining cross-service standards means candidates with a strong understanding of operational workflows in B2B sales, procurement, and partner management will be highly valued. This role requires not just design craft but also strategic thinking akin to a GTM Operations or RevOps professional in shaping the platform's commercial and operational efficiency.

📈 Primary Responsibilities

• Own the UX vision and strategy for AWS Marketplace, Partner Central, and end-to-end buyer journeys, ensuring intuitive, scalable experiences that yield measurable business outcomes.

• Translate complex procurement, licensing, and partner management workflows into human-centered experiences that build trust and accelerate adoption.

• Influence product and business direction by identifying strategic opportunities for design innovation to enhance buyer, seller, and partner outcomes.

• Define and drive cross-service design standards, including interaction models, experience principles, and design system components for consistency across AMPS.

• Lead the entire design lifecycle from strategy to execution, creating user flows, wireframes, high-fidelity mockups, and interactive prototypes.

• Mentor and elevate designers across the organization, coaching teams and improving overall quality of design craft, storytelling, and execution.

• Analyze user problems (buyers, sellers, partners) using market research, data, user feedback, and usability findings to develop design solutions aligned with business goals.

• Act as a thought leader and design advocate, evangelizing design excellence and customer-centric thinking through compelling storytelling and cross-organizational collaboration.

• Present design work to UX teams, product stakeholders, and executive leadership for review, feedback, and alignment.

• Partner closely with engineering teams to ensure accurate implementation of designs, providing specifications, creating assets, and reviewing developed experiences.

📝 Enhancement Note: The responsibilities highlight a need for deep understanding of commercial workflows (procurement, licensing) and partner management processes, which are core to Revenue Operations and Sales Operations functions. The emphasis on "measurable business outcomes" and "accelerate adoption" points towards a focus on driving commercial efficiency and revenue growth through design.

🎓 Skills & Qualifications

Education:

• Bachelor's degree or above in design, Human-Computer Interaction (HCI), or a related field.

• An Associate's degree is also considered. Experience:

• Minimum of 10+ years of professional design experience.

• Proven experience in leading lifecycle design projects from initial design strategy through final execution.

• Demonstrated experience in influencing senior leaders and driving alignment across geographically distributed business units.

• Experience in mentoring and elevating senior-level design talent within an organization. Required Skills:

• Expertise in User Interface (UI) Design, Information Architecture (IA), and Interaction Design best practices.

• Strong ability to translate complex business requirements and workflows into intuitive and effective user experiences.

• Proficiency in creating user flows, wireframes, high-fidelity mockups, and interactive prototypes.

• Experience in defining and utilizing design systems at scale.

• Ability to conduct user research, analyze data, and derive actionable insights to inform design decisions.

• Excellent communication, presentation, and storytelling skills, with the ability to influence stakeholders at all levels.

• Experience mentoring and guiding other designers, fostering skill development and process improvement. Preferred Skills:

• Experience designing for accessibility and inclusivity, ensuring products are usable by everyone.

• Experience providing and effectively communicating strategic and tactical recommendations based on data analysis.

• Background in Cloud Architecture, Systems Design, Software Development, Infrastructure Architecture, Data Engineering, or DevOps.

• Experience with marketplace, e-commerce, or two-sided platform design.

• Track record of building and maintaining robust design systems across multiple product surfaces.

• Experience working with global, distributed teams and designing for international markets.

📝 Enhancement Note: The preferred qualifications, particularly those related to Cloud Architecture, Systems Design, Software Development, Data Engineering, DevOps, e-commerce, and two-sided platforms, suggest that candidates with a technical acumen or experience in environments that require deep system understanding will have an advantage. This aligns with the operational complexity of a large-scale marketplace.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end design ownership for complex B2B platforms or marketplaces, demonstrating strategic thinking from problem definition to execution.

• Highlight case studies that detail the user research, ideation, prototyping, and final design implementation process.

• Present examples of how design solutions drove measurable business outcomes, such as increased conversion rates, improved partner engagement, or streamlined procurement workflows.

• Include examples of how design systems were developed, implemented, and maintained at scale across multiple product surfaces.

• Demonstrate experience in translating intricate business logic, such as licensing models or procurement rules, into user-friendly interfaces. Process Documentation:

• Illustrate a systematic approach to user research, including methodologies for gathering insights from diverse user groups (buyers, sellers, partners).

• Document a clear process for translating complex requirements into coherent user flows, wireframes, and high-fidelity designs.

• Showcase experience in iterative design processes, including user testing, feedback incorporation, and design refinement.

• Provide examples of how design specifications were communicated to engineering teams for accurate implementation and quality assurance.

• Detail experience in defining and advocating for design standards and best practices across a product ecosystem.

📝 Enhancement Note: A strong portfolio demonstrating an understanding of commercial workflows, B2B platform dynamics, and quantifiable business impact is crucial. Candidates should be prepared to articulate how their design decisions directly contributed to operational efficiency, revenue generation, or partner success, mirroring the metrics-driven approach of operations roles.

💵 Compensation & Benefits

Salary Range:

• Austin, Texas, USA: $164,000 - $221,800 USD annually

• Arlington, Virginia, USA: $164,000 - $221,800 USD annually

Benefits:

• Comprehensive health insurance package, including:

  • Medical, Dental, and Vision insurance
  • Prescription insurance
  • Basic Life & AD&D insurance with options for Supplemental life plans
  • Employee Assistance Program (EAP)
  • Mental Health Support resources
  • Medical Advice Line

• Flexible Spending Accounts (FSAs) for healthcare and dependent care.

• Adoption and Surrogacy Reimbursement coverage.

• 401(k) retirement savings plan with company matching.

• Paid Time Off (PTO).

• Parental Leave.

• Sign-on payments.

• Restricted Stock Units (RSUs) as part of the overall compensation package. Working Hours:

• Standard full-time work week, typically 40 hours.

• The role operates in a fast-paced, startup-like environment, requiring responsiveness and flexibility to meet business demands, while also valuing work-life harmony.

📝 Enhancement Note: The salary range provided is for the specified locations (Austin, TX and Arlington, VA). The total compensation package includes not only base salary but also significant equity (RSUs) and sign-on bonuses, which are common for Principal-level roles at large tech companies like Amazon. The benefits package is extensive, covering physical, mental, and financial well-being, alongside family support.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cloud Computing / E-commerce / Enterprise Software / B2B Marketplace

Company Size: Large Enterprise (Amazon is a global leader with hundreds of thousands of employees)

Founded: 1994 (Amazon)

Team Structure:

• The AWS Marketplace and Partner Services (AMPS) UX team is a dedicated group of designers and researchers focused on the marketplace and enterprise B2B experience.

• Operates within a fast-paced, "startup-like" environment, leveraging the resources and scale of Amazon.

• Designers collaborate closely with Product Management, Engineering, Business Development, and Sales leadership.

• Designers are expected to mentor and elevate other designers across the organization. Methodology:

• Customer Obsession: Deep focus on understanding and meeting customer (buyer, seller, partner) needs.

• Bias for Action: Moving quickly and decisively in a dynamic environment.

• Collaboration: Working effectively across diverse teams and geographies.

• Learning from Experimentation: Iterative design processes and embracing data-driven decisions.

• Data-Driven Design: Utilizing market research, user feedback, and usability findings to inform design solutions.

• Design Excellence: Setting high standards for craft, storytelling, and execution.

Company Website: https://www.amazon.com / https://aws.amazon.com/marketplace/

📝 Enhancement Note: Amazon's culture is characterized by its Leadership Principles. For this role, "Customer Obsession," "Invent and Simplify," "Are Right, A Lot," and "Dive Deep" are particularly relevant. The "startup-like" environment within a large organization suggests a need for agility, innovation, and the ability to navigate complex structures.

📈 Career & Growth Analysis

Operations Career Level: Principal UX Designer

This is a senior leadership role within the UX discipline. A Principal Designer is expected to:

• Lead design strategy for complex, high-impact product areas.

• Influence product and business roadmaps significantly.

• Set design standards and best practices for an entire product ecosystem.

• Mentor and develop other senior designers, acting as a force multiplier.

• Drive innovation and define the future of user experiences in their domain.

This level requires a blend of deep design expertise, strategic thinking, leadership, and strong communication skills, with a significant impact on business goals.

Reporting Structure:

• The Principal UX Designer will likely report to a UX Manager or Director within the AWS Marketplace and Partner Services organization.

• They will work closely with senior Product Management and Engineering leaders.

• They will also mentor and collaborate with other designers (senior, mid-level, junior) within the AMPS UX team and potentially across AWS. Operations Impact:

• This role directly impacts revenue generation by optimizing the buyer and seller experience on AWS Marketplace, a multi-billion dollar commerce platform.

• Improved partner enablement through Partner Central design can lead to increased partner engagement, sales, and cloud adoption, driving AWS services consumption.

• Design innovation can streamline complex operational workflows (procurement, licensing, partner management), reducing friction and increasing efficiency for both customers and internal teams.

• Setting design standards ensures consistency and scalability, reducing development overhead and improving user trust across the entire AMPS ecosystem. Growth Opportunities:

• Leadership Advancement: Potential to move into Senior Principal Designer, Design Manager, or Director-level roles within AWS or Amazon.

• Strategic Influence: Deeper involvement in defining business strategy and product roadmaps for AWS Marketplace and Partner Services.

• Domain Expertise: Becoming a recognized expert in B2B marketplaces, cloud commerce, and partner ecosystems.

• Mentorship & Team Building: Leading design initiatives, growing design teams, and shaping the culture of UX within AMPS.

• Cross-Organizational Impact: Opportunities to influence design across other AWS services or Amazon retail platforms.

📝 Enhancement Note: The "Principal" title signifies a high level of individual contribution and strategic influence, akin to a senior individual contributor role in operations or a lead role in managing operational processes. The emphasis on influencing business direction and driving measurable outcomes means candidates should frame their experience through the lens of business impact and operational efficiency.

🌐 Work Environment

Office Type: Primarily on-site, with a collaborative office environment. Amazon emphasizes in-person collaboration for driving innovation and speed.

Office Location(s):

• Austin, Texas, United States

• Arlington, Virginia, United States Workspace Context:

• Collaborative Environment: Expect a highly collaborative workspace where designers work closely with product managers, engineers, and business development teams.

• Tools and Technology: Access to Amazon's internal design tools, prototyping software, and potentially advanced visualization or data analysis platforms.

• Team Interaction: Regular design critiques, team meetings, and cross-functional syncs to ensure alignment and drive projects forward. The environment is fast-paced and requires proactive engagement.

Work Schedule:

• Standard full-time hours (approx. 40 hours per week).

• While valuing work-life harmony, the role requires responsiveness and flexibility due to the fast-paced, startup-like nature of the AMPS organization and the global scale of AWS operations. This may involve occasional adjustments to work hours to accommodate global team interactions or critical project deadlines.

📝 Enhancement Note: The on-site requirement emphasizes Amazon's preference for in-person collaboration, which is often crucial for fast-paced product development and strategic alignment in complex organizations. This environment can be highly stimulating for operations professionals who thrive on rapid problem-solving and direct interaction with stakeholders.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screen: Recruiter call to discuss experience, alignment with the role, and logistics.

2. Hiring Manager Interview: Deep dive into your experience, design philosophy, leadership style, and specific examples of strategic impact.

3. Design Portfolio Review: A comprehensive presentation of your portfolio to a panel of designers and potentially product/engineering stakeholders. This is the core of the evaluation.

4. Design/Whiteboarding Exercise: A practical exercise to assess your problem-solving skills, design thinking process, and ability to articulate solutions under pressure. This might involve a design challenge or system thinking exercise.

5. Cross-Functional Interviews: Discussions with Product Management, Engineering, and Business Development leaders to assess collaboration, communication, and strategic alignment.

6. Final Round/Debrief: A final discussion, often with senior leadership, to confirm fit and summarize feedback.

Portfolio Review Tips:

• Structure for Impact: Organize your portfolio around 3-5 key projects that demonstrate your ability to handle complexity, drive strategy, and achieve measurable outcomes. Focus on B2B platforms, marketplaces, or complex enterprise systems if possible.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the challenges you faced, your design decisions, and the impact (quantifiable if possible) of your solutions.

• Highlight Strategy: Emphasize how you influenced product strategy, defined vision, and set design standards, not just execution. Showcase your ability to think at a principal level.

• Showcase Process: Detail your approach to user research, ideation, prototyping, and collaboration with engineering.

• Quantify Results: Wherever possible, include metrics that demonstrate the success of your designs, such as improved conversion rates, increased engagement, reduced task completion times, or revenue impact.

• Prepare for Questions: Anticipate questions about your design decisions, how you handle conflicting feedback, how you mentor others, and how your work contributes to business objectives.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with AWS Marketplace, partner enablement, B2B e-commerce, and cloud services. Understand the core business drivers and user needs.

• Practice Design Thinking: Be prepared to walk through your problem-solving process for a given challenge, starting with understanding the user and business context, exploring solutions, and defining a path forward.

• Whiteboarding Skills: Practice articulating your thoughts and sketching ideas clearly and concisely on a whiteboard. Focus on communicating your thought process, not just the final solution.

• Strategic Framing: For any challenge, consider the strategic implications, scalability, and potential business impact of your proposed solutions.

📝 Enhancement Note: The interview process heavily relies on demonstrating strategic thinking and leadership through your portfolio and problem-solving exercises. Candidates should prepare to discuss how their design work directly contributed to business goals, operational efficiency, and revenue growth, aligning with the operational aspects of B2B commerce.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator), InVision, Axure RP.

• User Research & Analytics: UserTesting.com, Qualtrics, Hotjar, Google Analytics, Amplitude, Mixpanel.

• Collaboration & Project Management: Jira, Confluence, Asana, Trello, Slack, Microsoft Teams.

Analytics & Reporting:

• Experience with data analysis tools to understand user behavior and business metrics.

• Ability to translate data insights into design recommendations.

• Familiarity with dashboard tools for visualizing key performance indicators (KPIs) related to user engagement and business outcomes. CRM & Automation:

• While not directly a CRM role, understanding how CRM systems (like Salesforce) integrate with B2B platforms and influence customer journeys is beneficial.

• Familiarity with automation concepts that streamline user workflows is a plus.

📝 Enhancement Note: Proficiency in industry-standard design tools is expected. More importantly, the ability to leverage analytics and user research tools to inform design decisions and demonstrate impact is critical. Understanding the operational flow of data within a B2B platform—from discovery to purchase and partner management—is key.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: Deeply understanding and advocating for the needs of buyers, sellers, and partners is paramount. This translates to designing experiences that solve real problems and deliver value.

• Bias for Action: Embracing a fast-paced environment, making decisions quickly, and iterating rapidly to deliver solutions. This reflects an operational mindset focused on efficiency and speed.

• Invent and Simplify: Challenging the status quo and finding innovative, yet simple, solutions to complex problems. This applies to streamlining operational workflows through intuitive design.

• Dive Deep: Thoroughly analyzing problems, understanding underlying data, and ensuring a deep understanding of user needs and business contexts before making decisions.

• Ownership: Taking full responsibility for design outcomes and driving them to completion, demonstrating accountability similar to operational ownership.

Collaboration Style:

• Cross-Functional Integration: Highly collaborative with Product Management, Engineering, Business Development, and Sales to ensure alignment and holistic product development.

• Design Critiques: A culture of constructive feedback and peer review to elevate design quality and foster continuous learning.

• Knowledge Sharing: Openness to sharing best practices, learnings, and insights across the team and broader organization.

• Data-Informed Discussions: Utilizing data and user insights as a foundation for design discussions and strategic planning.

📝 Enhancement Note: The emphasis on Amazon's Leadership Principles directly shapes the team's values and expected behaviors. For operations professionals, understanding how these principles translate into daily work—such as data-driven decision-making, efficiency, and customer focus—is crucial for cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of B2B Marketplace: Designing for a multi-sided marketplace with diverse user needs (buyers, ISVs, AWS partners) and intricate business logic (procurement, licensing, billing).

• Scalability: Ensuring design solutions are scalable to support millions of users and thousands of partners globally, while maintaining performance and usability.

• Balancing Stakeholder Needs: Navigating competing priorities and requirements from various internal stakeholders (product, engineering, sales, business development) and external users.

• Driving Adoption of New Features: Designing intuitive experiences that encourage users to adopt new functionalities and platforms within the AMPS ecosystem.

• Mentorship at Scale: Effectively mentoring and elevating senior design talent while managing personal design responsibilities in a demanding environment.

Learning & Development Opportunities:

• Deep Dive into Cloud Commerce: Gaining extensive knowledge of the cloud computing industry, AWS services, and the economics of software marketplaces.

• Strategic Leadership: Developing skills in influencing product and business strategy at an executive level.

• Design Systems Expertise: Contributing to and leading the evolution of large-scale design systems.

• Cross-Functional Collaboration: Enhancing skills in working effectively with diverse, global teams across technical and business functions.

• Industry Conferences & Training: Opportunities to attend relevant design and technology conferences, and pursue professional development.

📝 Enhancement Note: The challenges presented are common in large-scale B2B platforms and require strategic thinking, robust process management, and strong problem-solving skills, often found in experienced operations professionals. Growth opportunities are geared towards leadership and strategic impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you influenced product strategy with design. What was the outcome?" - Prepare a case study that showcases your strategic thinking, data-informed approach, and impact on business goals.

• "How do you approach designing for complex B2B workflows like procurement or licensing?" - Be ready to detail your process, user research methods, and how you simplify complexity.

• "How do you set design standards and maintain consistency across a large product ecosystem?" - Discuss your experience with design systems, cross-functional collaboration, and governance. Company & Culture Questions:

• "Why AWS Marketplace and Partner Services specifically?" - Research the AMPS business, its mission, and articulate why you are passionate about this domain. Connect it to your skills and career goals.

• "How do you embody Amazon's Leadership Principles, particularly Customer Obsession and Bias for Action?" - Prepare specific examples from your career that demonstrate these principles in action.

• "Describe your experience mentoring senior designers." - Be ready to discuss your mentorship philosophy, approach, and examples of how you've helped others grow. Portfolio Presentation Strategy:

• Focus on Impact: For each project, clearly state the business problem, your role, the design solution, and the quantifiable results.

• Showcase Strategic Thinking: Highlight how your design decisions were informed by business objectives, user insights, and market analysis.

• Articulate Your Process: Walk through your design methodology, emphasizing how you navigated complexity and collaborated with stakeholders.

• Be Prepared for Deep Dives: Expect detailed questions about your design choices, trade-offs made, and how you measured success.

• Practice Your Narrative: Ensure a smooth, compelling story for each project that clearly communicates your contributions and their impact.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic influence, operational understanding of B2B commerce, and the ability to drive measurable business outcomes through design. Frame your experiences in terms of problem-solving, process optimization, and stakeholder management.

📌 Application Steps

To apply for this Principal UX Designer position:

• Submit your application through the Amazon Jobs portal at https://www.amazon.jobs/en/jobs/10439695.

• Tailor Your Resume: Highlight your 10+ years of experience, focusing on UI, Information Architecture, Interaction Design, and design strategy. Emphasize experience with complex B2B platforms, marketplaces, or enterprise software. Quantify achievements where possible, linking your design work to business outcomes.

• Curate Your Portfolio: Select 3-5 of your strongest projects that demonstrate end-to-end design ownership, strategic thinking, and impact on business goals. Ensure it showcases your ability to handle complex B2B workflows and design systems.

• Prepare Your Narrative: Practice articulating your portfolio projects, focusing on the problem, your process, your strategic decisions, and the measurable results. Be ready to discuss how you mentor others and embody Amazon's Leadership Principles.

• Research the Business: Understand AWS Marketplace, Partner Central, and the broader AWS ecosystem. Familiarize yourself with the challenges and opportunities in B2B cloud commerce and partner enablement.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.