Principal Product Designer

📍 Job Overview

Job Title: Principal Product Designer

Company: Jobgether (Partner Company)

Location: India

Job Type: Full-time

Category: Product Design / UX Design (Infrastructure & Observability Focus)

Date Posted: 2026-09-09

Experience Level: 10+ Years (Principal Level)

Remote Status: Fully Remote

🚀 Role Summary

• Lead the product design vision for complex, data-intensive infrastructure and observability experiences, focusing on technical audiences like engineers, SREs, and DevOps practitioners.

• Drive the design of intuitive dashboards, workflows, and data visualizations that simplify troubleshooting and incident response for critical systems.

• Partner directly with senior product and engineering leadership to shape strategic roadmaps and influence major product decisions, connecting design initiatives to measurable business outcomes.

• Mentor and elevate the design craft and capabilities of other designers, providing leadership across a broad infrastructure portfolio.

• Explore and integrate innovative solutions, including AI-assisted diagnostics and emerging technologies, to enhance system understanding and root-cause analysis.

📝 Enhancement Note: This role is for a Principal Product Designer, indicating a senior leadership position requiring strategic thinking, cross-functional influence, and the ability to mentor others. The focus on infrastructure, observability, and technical telemetry suggests a deep dive into complex B2B SaaS environments, demanding strong systems thinking and a high degree of technical fluency. The "Partner Company" aspect means Jobgether acts as an intermediary, streamlining the initial application process.

📈 Primary Responsibilities

• Define and champion the product design vision for infrastructure experiences, encompassing cloud environments, Kubernetes, hosts, network performance, databases, and intricate technical telemetry.

• Craft intuitive dashboards, workflows, and advanced data visualizations designed to minimize cognitive load and empower engineers during critical incident response and system troubleshooting.

• Establish coherent, fail-safe interaction patterns across the infrastructure product suite, guiding users through the entire lifecycle from monitoring and investigation to mitigation and root-cause analysis.

• Spearhead the creation of new product visions, ensuring a direct and measurable connection to adoption rates, revenue generation, customer value, and overarching business objectives.

• Engage directly with senior product, engineering, and go-to-market leaders, including executive stakeholders, to influence strategic roadmaps and critical product development decisions.

• Cultivate deep technical fluency in areas such as cloud architecture, container orchestration, network protocols, eBPF instrumentation, databases, and observability through continuous collaboration and hands-on exploration.

• Plan and execute comprehensive user research, including interviews, usability testing, and ongoing studies with SREs, platform engineers, and DevOps practitioners, translating insights into actionable product direction.

• Drive the strategic integration of AI-assisted diagnostics, advanced anomaly detection capabilities, and human-in-the-loop workflows into the core infrastructure experiences.

• Establish and uphold rigorous standards for product design craft, component-based design systems, accessibility (WCAG 2.1 AA), interaction patterns, and overall design consistency across the entire infrastructure portfolio.

• Provide mentorship and design leadership to senior and mid-level designers, extending influence beyond a single product team or pod.

• Lead large-scale, cross-functional design initiatives, collaborating with principal designers in other product areas to ensure a cohesive and unified platform experience.

• Mature cross-functional design processes, fostering effective collaboration between design, product management, and engineering teams working with complex telemetry and technical data.

• Build and maintain a continuous research and feedback loop to ensure product strategy remains firmly grounded in real-world operating conditions and user needs.

• Forge robust relationships with senior engineering and product leadership, serving as a key representative for the design organization in strategic discussions.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership, hands-on design, user advocacy, and technical enablement. The emphasis on "measurable business outcomes," "revenue," and "adoption impact" indicates a strong focus on the commercial and strategic value of design, rather than solely on usability. The requirement to build technical fluency and work with complex telemetry points to a challenging but rewarding role for experienced designers.

🎓 Skills & Qualifications

Education: While specific degree requirements are not stated, a Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field is often preferred for Principal level roles in this domain.

Experience: 12+ years of professional experience in product design, UX design, or a closely related discipline, with a strong emphasis on complex, data-heavy B2B SaaS or enterprise products.

Required Skills:

• Demonstrated intellectual curiosity and a proven ability to independently learn unfamiliar technical domains, developing meaningful fluency in complex systems.

• Experience designing products for highly technical audiences such as software engineers, SREs, DevOps practitioners, and platform engineers, or a strong aptitude for rapidly acquiring expertise in these areas.

• Advanced proficiency in user research methodologies, including interviews, usability testing, qualitative and quantitative data synthesis, and the ability to use research findings to significantly influence product direction.

• Exceptional proficiency with Figma and substantial experience building or contributing to component-based design systems at scale, with a strong capacity for systems-level thinking over isolated screens or features.

• Comprehensive understanding of WCAG 2.1 AA accessibility standards and assistive technologies, with the ability to independently identify accessibility issues and mentor other designers in best practices.

• Proven track record of connecting design initiatives to measurable business outcomes, KPIs, and OKRs, including demonstrating revenue or adoption impact beyond basic usability metrics.

• Excellent written and verbal English communication skills, with demonstrated comfort and effectiveness collaborating across US and India time zones.

• Ability to operate independently across multiple teams and navigate complex organizational structures with agility and initiative.

• Experience partnering directly with VP- or SVP-level product and engineering stakeholders on strategic initiatives.

• A visible professional presence within the design community, evidenced by contributions such as conference presentations, publications, active mentorship, or other impactful professional activities.

• Strong facilitation skills for leading cross-functional design sprints, workshops, and strategic alignment sessions effectively. Preferred Skills:

• Direct experience with observability platforms, infrastructure monitoring tools, major cloud platforms (AWS, Azure, GCP, OCI), or related developer-facing technologies.

• Experience designing AI-assisted or LLM-based products, with familiarity with AI-native design and development tools such as Figma AI, Cursor, or Claude Code.

• Working knowledge of frontend fundamentals including HTML, CSS, and React, to facilitate effective collaboration and engineering handoff.

📝 Enhancement Note: The requirements emphasize not just design skills but also technical aptitude, business acumen, and leadership potential. The "12+ years" and "Principal" title indicate a need for deep expertise and a strategic mindset. The preference for experience with cloud platforms, observability, and AI tools is directly tied to the product domain. The "visible professional presence" requirement suggests the company values thought leadership and community engagement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase complex, data-heavy B2B SaaS or enterprise products where you significantly influenced product direction and outcomes.

• Include case studies demonstrating your ability to translate dense technical telemetry into intuitive user experiences, particularly for troubleshooting and incident response scenarios.

• Highlight projects where you connected design initiatives to measurable business outcomes, such as increased adoption, revenue growth, or improved customer value, not just usability improvements.

• Present examples of your contribution to or leadership in building and scaling component-based design systems, emphasizing systems thinking and consistency.

• Demonstrate your user research process, from planning and execution to synthesis and how insights directly informed product decisions and strategy. Process Documentation:

• Provide evidence of your ability to define and document design processes, particularly for cross-functional collaboration between design, product, and engineering teams working with complex technical data.

• Illustrate your approach to establishing and maintaining design standards, accessibility guidelines (WCAG 2.1 AA), and interaction patterns across a broad product portfolio.

• Showcase how you have built and maintained a continuous research and feedback loop to inform product strategy and iteration.

• Include examples of how you have facilitated design sprints, workshops, or strategic alignment sessions, documenting the process and outcomes.

📝 Enhancement Note: For a Principal Product Designer role, the portfolio must go beyond visual design and showcase strategic impact, technical understanding, and leadership. The emphasis on "measurable business outcomes," "revenue," and "adoption impact" is critical. Demonstrating a strong understanding of complex technical domains and the ability to document and improve design processes are key expectations.

💵 Compensation & Benefits

Salary Range: For a Principal Product Designer with 12+ years of experience in India, the salary range can vary significantly based on the specific hiring company's compensation philosophy, funding, and location within India. However, based on industry benchmarks for senior tech roles in India, an estimated range would be ₹30,00,000 to ₹55,00,000 per annum (approximately $36,000 to $66,000 USD, subject to exchange rate fluctuations). This range accounts for the Principal level, the demand for specialized skills in infrastructure/observability design, and the fully remote nature of the role.

Benefits:

• Opportunity to define the design vision for complex infrastructure and observability experiences used by highly technical customers.

• Significant strategic influence across product, engineering, and broader platform initiatives.

• Direct exposure to emerging AI-assisted diagnostics, anomaly detection, and AI-native product experiences.

• Opportunity to work on complex data visualization, distributed systems, cloud infrastructure, Kubernetes, networking, databases, and related technical domains.

• Close partnership with senior product and engineering leadership on initiatives with measurable customer and business impact.

• Ability to establish design standards, influence design systems, and raise the craft bar across a broad product area.

• Mentorship and leadership opportunities across senior and mid-level design talent.

• Flexible remote working model based in India, with close collaboration across US and India teams.

• Inclusive and collaborative environment that values diverse perspectives, nontraditional career paths, and authentic contributions.

• Opportunity to participate in large-scale, cross-functional initiatives and collaborate with design leaders across multiple product areas.

• Standard employment benefits such as healthcare, paid leave, and other benefits as determined by the hiring company, to be discussed during the recruitment process.

Working Hours: While not explicitly stated, a full-time role typically involves around 40 hours per week. Given the collaboration across US and India time zones, flexibility will be required, potentially involving some overlap with US working hours for meetings and strategic discussions.

📝 Enhancement Note: The salary estimate is based on current market data for senior-level design roles in India, considering the specialized technical domain and the principal-level responsibilities. The benefits listed are directly extracted from the job description, emphasizing the strategic impact and learning opportunities. The working hours note addresses the cross-timezone collaboration requirement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focused on B2B SaaS solutions for infrastructure management, observability, and developer tools. The partner company operates within a competitive landscape that demands innovation in handling complex technical data and improving developer productivity.

Company Size: While the exact size of the partner company is not specified, the description implies a growth-stage or established technology company with significant product portfolios and cross-functional teams, likely ranging from 200 to 1000+ employees, given the need for Principal-level leadership and VP/SVP stakeholder engagement.

Founded: The founding date of the partner company is not provided. However, the focus on complex infrastructure, observability, and emerging AI technologies suggests a company that is either a well-established player in the enterprise software space or a rapidly growing innovator in a niche but critical area of IT operations.

Team Structure:

• The design team likely consists of a mix of senior, mid-level, and potentially junior designers, with this role focusing on leading and mentoring.

• The Principal Designer will report into a Design Leadership role (e.g., Head of Design, Director of Product Design) and will collaborate closely with Product Management and Engineering leadership at senior levels.

• Cross-functional collaboration is a core tenet, involving close partnerships with Product Managers, Engineering Leads, SREs, and potentially Go-to-Market teams to ensure product success and strategic alignment. Methodology:

• Data-driven decision-making and a strong emphasis on user research are central to the product development process.

• Agile methodologies are likely employed, with a focus on iterative design, continuous feedback loops, and close collaboration between design, product, and engineering.

• A systems-thinking approach is crucial for designing coherent experiences across a complex infrastructure portfolio.

• Exploration of AI-assisted diagnostics and emerging technologies will be integrated into the product strategy and design process.

Company Website: https://jobgether.com/ (Note: This is the platform the job is listed on. The actual partner company's website is not provided in the listing.)

📝 Enhancement Note: The context suggests a sophisticated technology company operating in the developer tools or IT infrastructure space. The Principal Designer role is positioned as a key strategic contributor, influencing product direction and design standards within this environment. The emphasis on AI and complex technical data points to a forward-thinking organization.

📈 Career & Growth Analysis

Operations Career Level: This role represents a Principal level within the Product Design hierarchy. It signifies a senior individual contributor role with significant scope and impact, responsible for defining strategic design direction, mentoring other designers, and driving complex initiatives across multiple product areas. It's a position that demands not just design expertise but also leadership, strategic thinking, and a deep understanding of the business and technical landscape.

Reporting Structure: The Principal Product Designer will likely report to a Director of Product Design or Head of Design. They will work closely with senior Product Management and Engineering leadership (VP/SVP level), acting as a peer and strategic partner. The role also involves mentoring senior and mid-level designers, indicating a leadership responsibility within the design team.

Operations Impact: The impact of this role is expected to be significant and directly tied to business outcomes. By defining the vision for critical infrastructure and observability experiences, the designer will influence:

• Adoption: Making complex systems more usable and understandable for technical users.

• Revenue: Driving the adoption of products that are crucial for enterprise IT operations.

• Customer Value: Enhancing the effectiveness and efficiency of engineers and SREs, particularly during high-stress situations.

• Strategic Direction: Influencing roadmaps and product decisions through design expertise and user insights.

• Design Maturity: Raising the overall design craft and process standards within the organization.

Growth Opportunities:

• Specialization: Deepen expertise in critical infrastructure domains, observability, AI-driven diagnostics, and complex data visualization.

• Leadership: Transition into formal management roles (e.g., Design Manager, Director of Design) or continue as a Principal/Distinguished Designer, influencing strategy at an even broader level.

• Strategic Influence: Gain greater influence over product roadmaps and company-wide technology strategy.

• Mentorship: Develop strong leadership and coaching skills by mentoring a team of senior designers.

• Industry Recognition: Further build a professional presence through speaking engagements, publications, and contributions to the design community.

📝 Enhancement Note: The Principal level designation implies a significant step up from Senior Designer. The emphasis on strategic influence, business outcomes, and mentorship suggests a role with substantial growth potential, both within the company and in terms of overall career development in the design field.

🌐 Work Environment

Office Type: The role is advertised as "Fully Remote" within India. This suggests that there is no mandatory physical office location for this position, offering maximum flexibility to the employee.

Office Location(s): The job is specified as being based in "India." This means candidates must reside within India to be eligible, but they can work from any location within the country.

Workspace Context:

• Flexibility: A fully remote setup allows for personalized work environments and flexible daily schedules, accommodating individual work styles and personal needs.

• Technology: As a Principal Product Designer role in a tech company, expect access to modern design tools (Figma is specified), collaboration software, and potentially cloud-based development environments. The company will likely provide necessary hardware or a stipend for home office setup.

• Collaboration: While remote, the role emphasizes close collaboration across US and India teams. This will involve regular virtual meetings, asynchronous communication via tools like Slack, and potentially virtual design workshops. Building strong virtual working relationships will be key.

Work Schedule: While a standard 40-hour work week is typical for full-time roles, the remote nature and cross-timezone collaboration suggest a need for flexibility. This might involve adjusting hours to overlap with US team members for critical meetings or strategic discussions, while still allowing for personal flexibility during other parts of the day.

📝 Enhancement Note: The fully remote nature is a significant aspect of this role, offering flexibility. However, the cross-timezone collaboration requirement means candidates should be prepared for a dynamic schedule and excellent virtual communication skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely conducted by Jobgether's AI-powered matching system to assess core requirements and fit, followed by a human review.

• Hiring Manager/Recruiter Screen: A conversation to delve deeper into experience, motivations, and initial fit with the partner company's culture and team.

• Design Challenge/Portfolio Review: A critical stage where candidates present their portfolio, focusing on complex B2B SaaS/enterprise projects with demonstrable business impact. Expect to discuss specific case studies, design decisions, research methodologies, and how you navigated technical complexities. A design exercise or deep dive into a specific problem might be included.

• Cross-Functional Interviews: Meetings with senior Product Managers, Engineering Leads, and potentially other Principal Designers to assess technical understanding, collaboration style, and strategic thinking.

• Executive/VP Level Interview: A final discussion with senior leadership (VP/SVP level) to evaluate strategic alignment, leadership potential, and overall cultural fit.

Portfolio Review Tips:

• Focus on Impact: Prioritize case studies that clearly demonstrate measurable business outcomes (revenue, adoption, customer value) linked to your design contributions, not just usability improvements.

• Technical Depth: Showcase your ability to understand and design for complex technical systems (cloud, Kubernetes, telemetry). Explain your learning process and how you gained fluency.

• Systems Thinking: Illustrate how you approach design from a systems perspective, ensuring consistency and coherence across a broad portfolio. Highlight contributions to design systems.

• Research & Strategy: Clearly articulate your user research process and how insights directly shaped product strategy and design decisions.

• AI/Emerging Tech: If applicable, showcase any experience with AI-assisted design or products, explaining your approach to these novel areas.

• Storytelling: Present your work as compelling narratives, explaining the problem, your process, your role, the challenges, and the quantifiable results.

Challenge Preparation:

• Technical Acumen: Brush up on core concepts in cloud computing, Kubernetes, observability, and data telemetry. Be prepared to discuss these areas with technical stakeholders.

• Problem-Solving: Practice articulating your approach to ambiguous problems, especially those involving complex data and technical constraints. Focus on process and strategy.

• Strategic Alignment: Be ready to discuss how design can directly support business objectives, revenue growth, and product adoption.

• Mentorship & Leadership: Prepare to discuss your experience mentoring designers and leading cross-functional initiatives.

📝 Enhancement Note: The application process is likely rigorous, given the Principal level. The portfolio review is paramount, requiring candidates to demonstrate strategic impact and technical understanding. Preparation should focus on articulating quantifiable results and the ability to navigate complex technical domains.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Advanced proficiency is a strict requirement, including extensive experience with component-based design systems, prototyping, and collaboration features.

• User Research Tools: Proficiency with various qualitative and quantitative research tools (e.g., UserTesting.com, Lookback, Maze, SurveyMonkey, Google Forms) for planning, conducting, and synthesizing user studies.

• Collaboration & Communication: Tools like Slack, Microsoft Teams, Zoom, Google Meet for day-to-day communication and virtual meetings.

• Project Management: Familiarity with tools like Jira, Asana, Trello for tracking design tasks and collaborating with engineering.

Analytics & Reporting:

• Product Analytics: Experience with tools like Amplitude, Mixpanel, or Pendo to understand user behavior, track feature adoption, and measure impact.

• Data Visualization Tools: Familiarity with concepts and potentially tools used for creating complex dashboards and reports, even if not directly designing them (e.g., Tableau, Power BI, or internal tools).

• Web Analytics: Understanding of Google Analytics or similar platforms for tracking website and application performance.

CRM & Automation:

• While not a direct CRM role, understanding how design impacts user journeys within a CRM context (e.g., Salesforce, HubSpot) can be beneficial for B2B SaaS.

• Familiarity with workflow automation concepts and how design can streamline processes for technical users.

📝 Enhancement Note: Figma is explicitly mentioned as a core requirement. The other tools listed are standard for senior design roles in tech, with an emphasis on those supporting complex data analysis, user research, and cross-functional collaboration. The ability to work with technical telemetry implies an understanding of data pipelines and monitoring systems, even if not directly using them.

👥 Team Culture & Values

Operations Values:

• Data-Driven Design: Decisions are informed by user research, analytics, and measurable business outcomes. Expect to articulate the "why" behind your design choices with data.

• Technical Fluency & Curiosity: A strong value placed on understanding complex technical domains and a proactive approach to learning and exploration.

• User-Centricity: Deep empathy for technical users (engineers, SREs, DevOps) and a commitment to solving their most critical problems.

• Collaboration & Transparency: Open communication and close partnership across design, product, and engineering teams are essential.

• Craftsmanship & Excellence: High standards for design quality, accessibility, and consistency across the product portfolio.

• Impact & Ownership: A drive to deliver meaningful results and take ownership of complex initiatives from conception to execution.

Collaboration Style:

• Cross-Functional Integration: Design is viewed as an integral part of the product development lifecycle, working hand-in-hand with Product Management and Engineering from strategy to delivery.

• Feedback-Rich Environment: Encouragement of constructive feedback and open dialogue to refine designs and strategies.

• Knowledge Sharing: A culture that promotes sharing best practices, learnings from research, and design expertise across teams and levels.

• Experimentation & Iteration: Willingness to explore new approaches, test hypotheses, and iterate based on user feedback and performance data.

📝 Enhancement Note: The culture appears to be performance-oriented, collaborative, and technically focused. The emphasis on data, user empathy for technical roles, and a drive for measurable impact are key cultural indicators.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Technical Domains: Designing for intricate infrastructure, observability, and telemetry requires continuous learning and deep technical understanding.

• Balancing User Needs with Business Goals: Effectively translating the needs of highly technical users into products that also drive business objectives (revenue, adoption).

• Cross-Time Zone Collaboration: Managing effective communication and collaboration across significant time differences (US and India).

• Raising Design Craft at Scale: Establishing and maintaining high design standards across a broad, complex product portfolio within a growing organization.

• Integrating Emerging Technologies: Navigating the design challenges and opportunities presented by AI-assisted diagnostics and other new technologies.

Learning & Development Opportunities:

• Deep Domain Expertise: Opportunity to become a subject matter expert in critical areas of cloud infrastructure, observability, and site reliability engineering.

• AI/ML Design: Gain hands-on experience designing with AI-driven features, understanding AI-native design principles.

• Strategic Leadership: Develop skills in influencing executive-level stakeholders and shaping long-term product strategy.

• Mentorship & Coaching: Hone leadership abilities by guiding and developing other senior and mid-level designers.

• Industry Exposure: Potential to represent the company at industry conferences or contribute to publications, enhancing professional visibility.

📝 Enhancement Note: The challenges are inherent to a senior role in a complex technical domain. The growth opportunities are substantial, offering pathways to deeper specialization, leadership, and strategic influence.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a highly technical audience with complex data. What was your approach, and what was the outcome?" (Focus on your process, technical learning, and impact.)

• "How do you balance user needs with business objectives (revenue, adoption) when designing enterprise SaaS products?" (Prepare examples demonstrating strategic thinking and business acumen.)

• "Walk us through a significant design initiative you led that required cross-functional collaboration across multiple teams and time zones. What were the key challenges and how did you overcome them?" (Highlight leadership, communication, and problem-solving skills.) Company & Culture Questions:

• "What interests you most about designing for infrastructure and observability, and how do you stay current with these evolving technical domains?" (Showcase genuine curiosity and proactive learning.)

• "How would you approach mentoring senior designers and elevating the design craft within a product area?" (Prepare examples of your leadership style and mentorship experience.)

• "Given our focus on AI-assisted diagnostics, what are some of the unique design considerations you foresee, and how would you approach prototyping or validating these ideas?" (Demonstrate forward-thinking and an understanding of AI's design implications.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your presentation around 2-3 key projects that best showcase your Principal-level capabilities. For each, clearly define the problem, your specific role and contributions, your design process (research, ideation, iteration), technical challenges overcome, and most importantly, the quantifiable business and user outcomes.

• Highlight Business Metrics: Explicitly link your design decisions to metrics like adoption rates, revenue impact, efficiency gains for users, or reduction in incident resolution times.

• Showcase Technical Fluency: Be prepared to discuss the technical aspects of the products you've designed, demonstrating your understanding of cloud, Kubernetes, or telemetry concepts.

• Demonstrate Systems Thinking: Explain how your work contributes to a larger design system or platform coherence.

• Engage and Discuss: Be ready for deep dives into your design decisions, research findings, and strategic thinking. Treat it as a collaborative discussion rather than a one-way presentation.

📝 Enhancement Note: Preparation should focus on articulating strategic impact, technical understanding, and leadership potential. Case studies should be meticulously prepared to highlight quantifiable results and the ability to navigate complex technical and organizational landscapes.

📌 Application Steps

To apply for this Principal Product Designer position:

• Submit your application through the provided Jobgether link.

• Tailor your Resume: Highlight your 12+ years of experience, specific achievements in complex B2B SaaS/enterprise design, experience with technical audiences, and any contributions to design systems or leadership. Use keywords like "Product Design," "UX Design," "Infrastructure," "Observability," "Figma," "User Research," and "Strategic Leadership."

• Curate Your Portfolio: Select 2-3 of your most impactful projects that demonstrate your ability to design for complex technical domains and drive measurable business outcomes. Ensure each case study clearly outlines the problem, your process, your specific contributions, and the results (quantifiable where possible).

• Prepare for Portfolio Presentation: Practice articulating your projects concisely, focusing on strategic impact, technical understanding, and your leadership/mentorship experience. Be ready to discuss your approach to AI-assisted design and complex data visualization.

• Research the Partner Company (if possible): While specific details are limited, try to gather any available information about the partner company's products and market position to tailor your understanding and responses during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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