Principal Graphic Designer

📍 Job Overview

Job Title: Principal Graphic Designer

Company: CureMD

Location: Lahore, Punjab, Pakistan

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: July 24, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead the creative direction, conceptualization, and execution of high-impact digital and print assets that strengthen CureMD's brand and support business objectives.

• Define and maintain CureMD's visual identity and design standards across all internal and external communications, ensuring brand consistency.

• Translate complex business and technical concepts into compelling visual stories using design, illustration, typography, animation, and AI-assisted creative workflows.

• Collaborate effectively with cross-functional teams, including Design, Business Development, Product Marketing, and Engineering, to develop cohesive visual strategies.

• Drive innovation in visual storytelling through various mediums, including sketches, storyboards, motion graphics, and multimedia assets, while evaluating emerging design trends and AI tools.

📝 Enhancement Note: This role is positioned as a senior individual contributor, requiring leadership in creative strategy and execution within the marketing department. The emphasis on AI-assisted workflows and transforming complex technical solutions into visual narratives indicates a need for a designer who can operate at the forefront of creative technology and understand business objectives deeply.

📈 Primary Responsibilities

• Spearhead the creative direction and execution of a wide range of high-impact digital and print assets, including social media campaigns, websites, presentations, sales collateral, proposals, reports, event branding, and comprehensive marketing campaigns.

• Establish and uphold CureMD's brand guidelines, visual identity systems, and design standards across all platforms and communications to ensure a unified and professional brand presence.

• Develop sophisticated visual narratives by translating intricate business and technical information into easily understandable and engaging designs, leveraging illustration, typography, animation, and advanced AI-powered creative tools.

• Articulate and present creative concepts, design rationale, and project direction clearly and persuasively to diverse stakeholders, including senior leadership, to garner buy-in and ensure alignment.

• Drive innovative visual storytelling by creating sketches, storyboards, event branding elements, booth designs, dynamic motion graphics, engaging presentations, and robust multimedia assets.

• Partner closely with internal teams such as marketing, product development, engineering, and business development to formulate integrated visual strategies that align with product launches, employer branding initiatives, and corporate communication goals.

• Proactively research and evaluate emerging design trends, AI-powered creative tools, and new technologies to continuously elevate design quality, enhance operational efficiency, and foster a culture of design innovation within the organization.

📝 Enhancement Note: The responsibilities highlight a strategic and leadership-oriented design role. The emphasis on "high-impact assets," "compelling visual stories," and "innovative visual storytelling" suggests the need for a designer who can not only execute but also strategize and lead creative initiatives. The mention of AI-assisted workflows and evaluation of emerging technologies points to a forward-thinking approach.

🎓 Skills & Qualifications

Education:

• Bachelor's Degree in Art, Media & Design, Visual Communication, or a closely related field. Experience:

• A minimum of 5 years of professional commercial design experience, with a strong preference for candidates who have worked within a marketing department, a fast-paced creative agency, or a technology-focused organization. Required Skills:

• Expert-level proficiency in the Adobe Creative Suite, specifically including Illustrator, Photoshop, and After Effects, with a proven ability to utilize their advanced features.

• Deep understanding and practical application of branding principles, visual identity systems, typography, layout design, print production techniques, and digital media best practices.

• Demonstrated ability to create compelling visual stories through various mediums, including but not limited to, sketches, storyboards, and presentations.

• Strong grasp of user-centered design principles and their application in creating effective visual communications.

• Excellent communication and presentation skills, with the ability to clearly articulate design concepts and rationale to non-design stakeholders.

• Proven collaboration skills, with experience working effectively in cross-functional team environments.

• Ability to mentor and guide junior designers, fostering a culture of design excellence. Preferred Skills:

• Experience with AI-assisted creative workflows and tools for design generation and enhancement.

• Proficiency in motion graphics and animation for digital platforms.

• Experience in designing for the healthcare technology sector, understanding its unique communication needs.

• Knowledge of web design principles and UI/UX considerations.

• Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a dynamic environment.

📝 Enhancement Note: The requirement for 5+ years of experience and "expert-level proficiency" indicates a senior role. The emphasis on Adobe Creative Suite is standard, but the specific mention of After Effects, motion graphics, and AI-assisted workflows suggests a need for a designer with advanced digital media skills. The ability to "influence stakeholders" and "mentor" points to leadership potential beyond pure design execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a range