Presentation & Visual Designer

📍 Job Overview

Job Title: Presentation & Visual Designer

Company: Viral Nation Inc.

Location: Canada

Job Type: Full-time

Category: Marketing / Sales Operations & Design

Date Posted: 2026-06-10T22:21:15

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive the visual narrative for sales proposals, pitch decks, and client presentations, translating complex strategies into compelling executive-ready materials.

• Elevate brand perception and sales effectiveness through high-impact visual design, ensuring consistency and adherence to brand guidelines.

• Leverage AI-powered design tools to accelerate ideation, enhance creative output, and maintain quality at scale within proposal development workflows.

• Collaborate cross-functionally with Strategy, Sales, and Client Services teams to understand client needs and effectively communicate value propositions.

📝 Enhancement Note: This role is critical for the Go-To-Market (GTM) function, directly supporting sales enablement and new business acquisition through precise and persuasive visual communication. The emphasis on AI tools indicates a forward-thinking approach to GTM operations efficiency.

📈 Primary Responsibilities

• Design and develop high-impact sales proposals, RFP responses, and new business pitch decks that compellingly position Viral Nation to prospective clients.

• Craft visually persuasive upsell proposals for existing clients, presenting new scopes, expanded services, and growth opportunities in a clear and compelling format.

• Translate complex campaign strategies, audience insights, platform capabilities, and performance data into clear, visually compelling slides optimized for executive-level decision-makers.

• Produce multiple visual approaches for complex content — frameworks, comparisons, problem/solution narratives, and “why us” stories — that guide a prospect toward conversion.

• Build and maintain scalable proposal templates and master slides in Google Slides, ensuring speed and consistency across the sales pipeline.

• Design compelling concept mockups and creative visualizations that represent campaign ideas and strategic thinking to build stakeholder buy-in.

• Source and integrate visual imagery (photography, illustration, iconography, motion stills) purposefully to reinforce narratives, evoke emotion, and make creative work tangible.

• Maintain meticulous attention to detail across all deliverables, ensuring precision in formatting, alignment, spacing, and consistency.

• Leverage AI design tools (image generation, smart layout, content assistance) to accelerate ideation, expand creative output, and maintain quality at scale.

• Partner closely with Strategy, Sales, and Client Services teams to interpret briefs, understand prospect context, and elevate the narrative through design.

• Present research, performance data, and case study results in ways that are both strategically sound and visually persuasive.

• Stay current on presentation design best practices and evolving tools that enhance workflow efficiency and proposal quality.

📝 Enhancement Note: The responsibilities highlight a deep integration with the sales pipeline and GTM strategy. The emphasis on translating complex data and strategy into visual narratives is a core GTM operations function, supporting both presales and client retention efforts.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Graphic Arts, Communications, or a related field is preferred, though equivalent professional experience will be considered.

Experience: 3+ years of professional design experience, ideally within an agency, marketing, sales enablement, or business development environment.

Required Skills:

• Expert proficiency in Google Slides, including template creation, master slide management, and scalable presentation systems.

• Strong understanding of visual hierarchy, typography, and information design with a commercial storytelling sensibility.

• Proven ability to work at high volume and speed without sacrificing craft — you know how to produce quality work fast.

• Exceptional attention to detail in layout, alignment, typography, and formatting consistency.

• Strong communication and collaboration skills; comfortable working closely with sales and strategy stakeholders in a fast-paced environment.

• Ability to translate complex information, strategies, and data into clear, compelling visual narratives.

• Experience in designing for executive-level audiences. Preferred Skills:

• Familiarity with AI design tools for image generation, content assistance, and smart layout applications.

• Proficiency in Adobe Photoshop, Illustrator, or Figma.

• Experience in creating and maintaining design systems or master template libraries.

• Understanding of sales processes, marketing strategies, and client services dynamics.

• Experience with visual branding and maintaining brand consistency across diverse materials.

📝 Enhancement Note: The requirement for Google Slides expertise is paramount, as it's the primary tool for presentation development in this GTM context. Familiarity with AI design tools is a strong indicator of the company's focus on operational efficiency and innovation within their GTM processes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio demonstrating a diverse range of design styles and projects is required with application.

• Clear examples of translating complex information, strategies, and data into persuasive, executive-ready visuals.

• Demonstrated experience in proposal and pitch deck design, showcasing a strong understanding of sales enablement and GTM communication needs.

• Visual evidence of ability to maintain brand guidelines while tailoring designs for specific prospect needs.

• Examples of how design solutions have contributed to successful sales outcomes or client engagement. Process Documentation:

• Showcase examples of template creation and master slide management within Google Slides, illustrating an understanding of scalable presentation systems.

• Include case studies or examples that detail the process of translating a complex brief or strategy into a visual narrative.

• Demonstrate workflow efficiency by providing examples of how design projects were managed under tight deadlines.

• Illustrate the strategic integration of visual elements (imagery, iconography) to enhance narrative and impact.

📝 Enhancement Note: The portfolio is crucial for assessing a candidate's ability to execute on GTM communication strategies visually. Emphasis on Google Slides and AI tools suggests a need for candidates who can demonstrate efficient, scalable design processes within these specific platforms.

💵 Compensation & Benefits

Salary Range: $70,000 - $85,000 annually. This range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. Where an offer falls within this range is determined through the interview process based on role scope, relevant experience, skill alignment, and expected impact.

Benefits:

• Comprehensive Benefits Package

• Total Rewards Package

• Access to a competitive compensation structure designed for performance and market alignment.

• Opportunities for compensation progression tied to demonstrated performance, expanded scope, and sustained contribution.

Working Hours: 40 hours per week.

📝 Enhancement Note: The salary range is benchmarked for Canada, considering the mid-level experience required. The compensation philosophy emphasizes performance and market alignment, typical for roles supporting revenue-generating functions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising, Technology, Social Media, Influencer Marketing. Viral Nation specializes in building social-first ecosystems for brands to connect with the modern consumer journey through integrated solutions that align strategy, talent, media, and technology.

Company Size: Viral Nation is a growing organization, likely employing between 201-500 employees based on typical Greenhouse ATS data for companies of this scale, indicating a dynamic and evolving environment.

Founded: Viral Nation was founded with a mission to pioneer in the digital brand space, focusing on innovation and staying at the forefront of industry trends.

Team Structure:

• The Presentation & Visual Designer will likely be part of a broader Marketing or GTM Operations team, potentially working closely with Strategy, Sales Operations, and Client Services departments.

• The reporting structure will likely involve a Design Lead, Marketing Manager, or Head of GTM Operations, providing direction and feedback.

• Cross-functional collaboration is essential, requiring close partnerships with sales teams for proposal development, strategy teams for content translation, and client services for understanding client needs and brand representation. Methodology:

• Data-driven insights are used to inform strategic decisions and visual communication.

• Workflow optimization and efficiency are key, especially with the integration of AI tools.

• A fluid, creative, and growth-oriented environment encourages innovation and pushing boundaries.

Company Website: viralnation.com

📝 Enhancement Note: The company culture is described as fluid, creative, and growth-oriented, which is common in the fast-paced digital marketing and influencer space. This implies a need for adaptable and proactive individuals who thrive in dynamic environments.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer with a specialization in Presentation and Visual Design, crucial for GTM functions. It sits between junior design roles and senior creative leadership, requiring a balance of technical skill, strategic understanding, and execution efficiency.

Reporting Structure: The designer will report to a manager overseeing GTM creative functions or sales enablement, collaborating closely with sales, strategy, and client services teams. This structure emphasizes direct support for revenue-generating activities.

Operations Impact: The designer's impact is directly tied to the effectiveness of sales pitches and proposals. High-quality visuals can significantly influence prospect conversion rates, client retention, and the perception of Viral Nation's capabilities, thereby contributing directly to revenue growth and market positioning.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in presentation design, AI-assisted design workflows, and visual storytelling for B2B communications.

• Cross-Functional Leadership: Potential to lead creative initiatives within sales enablement or GTM strategy projects, influencing how the company presents itself.

• Mentorship: Opportunity to mentor junior designers or contribute to the development of design standards and best practices within the organization.

• Broader Design Exposure: Potential to contribute to other marketing or brand design initiatives as capabilities are proven.

📝 Enhancement Note: Growth opportunities are geared towards deepening specialized GTM design skills and potentially expanding into leadership roles within the creative or operations functions that support revenue.

🌐 Work Environment

Office Type: The role is described as "On-site," indicating a preference for a physical office environment. This suggests a collaborative workspace designed to foster team interaction and spontaneous idea exchange.

Office Location(s): Canada. Specific city details are not provided, but it implies a physical presence within the country.

Workspace Context:

• A collaborative environment is expected, facilitating close work with Strategy, Sales, and Client Services teams.

• Access to necessary design tools and technology, with a strong emphasis on Google Slides and potentially AI design platforms, is anticipated.

• Opportunities for direct interaction and feedback with cross-functional teams are inherent in an on-site role supporting GTM functions.

Work Schedule: Standard full-time working hours (approximately 40 hours per week) are indicated. Flexibility may be available, but the on-site requirement suggests a structured work schedule.

📝 Enhancement Note: The "On-site" nature of the role suggests an environment where in-person collaboration and rapid feedback loops are prioritized, which is beneficial for deadline-driven GTM operations like proposal development.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess suitability for the role. Ensure your portfolio clearly showcases presentation design expertise and Google Slides proficiency.

• Skills Assessment: Likely a practical exercise or case study focusing on translating a complex brief into a visual presentation within a time constraint, potentially using Google Slides.

• Team/Stakeholder Interviews: Meetings with hiring managers, design leads, and potentially members of the Sales or Strategy teams to evaluate collaboration skills, strategic thinking, and cultural fit.

• Final Interview: May involve a final review of your portfolio and discussion about your approach to design challenges and GTM objectives.

Portfolio Review Tips:

• Highlight Relevant Work: Prioritize examples of sales proposals, pitch decks, and presentations where you translated complex information into clear, persuasive visuals.

• Showcase Google Slides Mastery: Include specific examples of template creation, master slides, and advanced Google Slides features.

• Demonstrate AI Integration: If possible, show examples where AI tools were used to enhance design output or efficiency, explaining your process.

• Quantify Impact: Whenever possible, provide context on how your designs contributed to sales wins, client engagement, or proposal success.

• Tell a Story: For each portfolio piece, briefly explain the challenge, your approach, the tools used, and the outcome.

Challenge Preparation:

• Be prepared to present a sample pitch deck or proposal from your portfolio, articulating your design choices and strategic rationale.

• Practice translating a hypothetical business challenge or data set into a visual narrative on the spot, focusing on clarity and impact.

• Familiarize yourself with Viral Nation's services, clients, and recent work to tailor your responses and demonstrate genuine interest.

📝 Enhancement Note: The portfolio review is critical. Candidates should prepare to not only showcase their visual skills but also their ability to strategically apply design to GTM objectives, particularly within Google Slides and leveraging AI.

🛠 Tools & Technology Stack

Primary Tools:

• Google Slides: Expert proficiency is a core requirement for template creation, master slide management, and scalable presentation systems.

• AI Design Tools: Experience or familiarity with AI platforms for image generation, content assistance, and smart layout is highly valued for accelerating ideation and output.

Analytics & Reporting:

• While not explicitly mentioned, the ability to visually represent performance data and insights from analytics platforms is key. This implies an understanding of how to work with data provided by Strategy or Sales Operations teams. CRM & Automation:

• Familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms may be beneficial for understanding the sales pipeline context, though direct use is not specified as a primary requirement. Design Software (Preferred):

• Adobe Photoshop

• Adobe Illustrator

• Figma

📝 Enhancement Note: The explicit mention of Google Slides and AI design tools highlights the company's focus on specific, efficient, and modern tools for GTM operations and visual communication. Proficiency here is non-negotiable.

👥 Team Culture & Values

Operations Values:

• Innovation & Forward-Thinking: Demonstrated by the emphasis on AI design tools and staying at the forefront of industry trends.

• Collaboration: Close partnership with Strategy, Sales, and Client Services teams is essential.

• Growth-Oriented: A culture that supports ambition and continuous improvement.

• Efficiency & Speed: The need to produce high-quality work rapidly under tight deadlines.

• Craftsmanship: Meticulous attention to detail and a high standard of visual execution.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with non-design teams, translating their strategic needs into visual assets.

• Feedback-Driven: Comfortable working in a fast-paced environment that likely involves iterative feedback loops from sales and strategy stakeholders.

• Proactive Communication: Essential for understanding briefs, managing expectations, and ensuring design alignment with GTM objectives.

📝 Enhancement Note: The company values suggest a dynamic, results-oriented environment where designers are expected to be proactive problem-solvers and integral members of the GTM team, not just order-takers.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume & Speed: Balancing the need for high-quality, impactful design with rapid turnaround times for sales proposals and pitches.

• Translating Complexity: Effectively distilling intricate strategies, data, and technical information into clear, visually engaging presentations for diverse audiences.

• AI Integration: Mastering the use of emerging AI design tools, understanding their capabilities and limitations, and applying them judiciously alongside human craft.

• Stakeholder Alignment: Managing diverse feedback and expectations from multiple departments (Sales, Strategy, Client Services) while maintaining design integrity.

Learning & Development Opportunities:

• AI Design Specialization: Becoming a go-to expert in leveraging AI for creative acceleration within GTM.

• Advanced Presentation Design: Developing expertise in visual storytelling, information architecture, and executive communication through design.

• GTM Strategy Immersion: Gaining a deeper understanding of sales cycles, client acquisition, and marketing strategies through close collaboration.

• Tool Proficiency: Expanding skill sets in preferred design software (Photoshop, Illustrator, Figma) if not already proficient.

📝 Enhancement Note: The challenges are directly related to the demands of supporting a fast-paced GTM function, emphasizing adaptability, efficiency, and strategic visual problem-solving. Growth opportunities are focused on specialized GTM design skills and strategic impact.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a pitch deck for a new client in the [specific industry Viral Nation serves]?" (Assess strategic thinking and industry awareness)

• "Describe a time you had to translate a complex data set or strategy into a compelling visual narrative. What was your process?" (Evaluate problem-solving and visual storytelling skills)

• "How do you balance speed and quality when working under tight deadlines for sales materials?" (Gauge efficiency and prioritization skills)

• "How do you see AI tools impacting the future of presentation design, and how would you integrate them into your workflow?" (Understand forward-thinking and AI adoption) Company & Culture Questions:

• "What do you know about Viral Nation and our services? How would your design skills support our mission?" (Assess research and alignment)

• "Describe your ideal collaborative relationship with sales and strategy teams." (Evaluate teamwork and communication style)

• "How do you stay updated on design trends and new technologies like AI?" (Gauge continuous learning and industry engagement) Portfolio Presentation Strategy:

• Structure: Organize your portfolio to highlight your strongest presentation design work first. For each project, clearly state the objective, your role, the challenge, your solution, and the impact.

• Google Slides Focus: Be prepared to walk through a Google Slides presentation in detail, explaining your template structure, master slide usage, and design decisions.

• AI Examples: If you have them, use AI-generated assets as part of a case study and explain your rationale for their use and any refinement processes.

• Conciseness: Be prepared to present key projects within a limited timeframe, focusing on the most impactful aspects.

📝 Enhancement Note: Interview preparation should focus on demonstrating how design skills directly support GTM objectives, showcasing proficiency in Google Slides and an understanding of AI’s role in modern design workflows.

📌 Application Steps

To apply for this Presentation & Visual Designer position:

• Submit your application, including your resume and a strong portfolio, through the provided application link.

• Portfolio Customization: Ensure your portfolio prominently features examples of sales proposals, pitch decks, and presentations that demonstrate your ability to translate complex information into clear, compelling visuals, with a focus on Google Slides.

• Resume Optimization: Tailor your resume to highlight your 3+ years of experience in design, particularly in agency or sales enablement settings, emphasizing skills in visual hierarchy, typography, and rapid, high-quality output.

• Presentation Practice: Prepare to present your portfolio, articulating your design process, strategic rationale behind your visual choices, and how you leverage tools like Google Slides and AI.

• Company Research: Thoroughly research Viral Nation's services, target industries, and recent campaigns to articulate how your design expertise can contribute to their GTM success and brand representation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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