Práctica Diseño Gráfico y UX Vopero

📍 Job Overview

Job Title: Práctica Diseño Gráfico y UX Vopero

Company: Cencosud

Location: Santiago, Metropolitana, Chile

Job Type: Práctica-Pasantía (Internship)

Category: Operations (Marketing Operations / Digital Operations)

Date Posted: 2026-08-12

Experience Level: 0-2 Years (Internship Level)

Remote Status: On-site

🚀 Role Summary

• This internship focuses on Graphic Design and UX to enhance the digital presence and user experience of Vopero, a leading circular fashion platform.

• Key responsibilities include developing visual assets for digital marketing channels and contributing to user flow optimization.

• The role requires a creative individual with a strong interest in fashion, sustainability, and digital trends, eager to learn and contribute to a growing e-commerce business.

• This position offers direct involvement in real projects, providing practical experience in a dynamic and collaborative environment.

📝 Enhancement Note: While the role is for Graphic Design and UX, its placement within Cencosud, a large retail conglomerate, and Vopero's focus on e-commerce and digital channels suggests a strong connection to Marketing Operations and Digital Operations within the broader GTM (Go-To-Market) strategy. The emphasis on digital asset creation, user experience optimization, and conversion improvement directly supports revenue generation and customer engagement efforts.

📈 Primary Responsibilities

• Develop compelling graphic assets for digital campaigns, social media content, email marketing, and other online channels to drive brand engagement and conversion.

• Create and edit visual content, including images and basic audiovisual materials, to strengthen Vopero's brand identity and online presence.

• Contribute to the ideation and execution of creative campaigns and innovative communication strategies that resonate with the target audience.

• Ensure the visual consistency of Vopero across all user touchpoints, maintaining brand integrity and a cohesive user journey.

• Collaborate with the team to analyze and improve user experience (UX) flows on Vopero's digital platforms, identifying opportunities to enhance usability and increase conversion rates.

• Conduct research on emerging trends, industry benchmarks, and best practices in digital design, e-commerce, and fashion to inform creative strategies and UX improvements.

• Support the marketing and digital teams in executing various online initiatives and campaigns.

📝 Enhancement Note: The responsibilities clearly indicate a need for practical application of design principles in a commercial context, directly supporting marketing and sales enablement through enhanced digital assets and user journeys, aligning with core operations functions.

🎓 Skills & Qualifications

Education:

• Currently pursuing a Bachelor's degree in Graphic Design, Digital Design, UX/UI Design, or a closely related field. Experience:

• Previous internship experience or demonstrable project work in graphic design or UX/UI is highly advantageous.

• Eagerness to learn and apply design principles within an e-commerce and sustainability-focused environment. Required Skills:

• Proficiency in graphic design software: Adobe Illustrator, Adobe Photoshop, and Canva.

• Familiarity with UX/UI design tools: Figma.

• Basic video editing skills with CapCut.

• Strong creative vision and a keen eye for detail.

• Excellent communication and collaboration skills.

• Ability to work independently and as part of a team.

• Passion for fashion, sustainability, and digital trends. Preferred Skills:

• Experience with video editing software: Adobe Premiere Pro and/or Adobe After Effects.

• Understanding of e-commerce platforms and user journey optimization.

• Knowledge of digital marketing principles and content creation strategies.

• Familiarity with A/B testing principles for UX improvement.

📝 Enhancement Note: The required and preferred skills list directly maps to the essential tools used in digital operations and marketing, emphasizing practical application over theoretical knowledge. The emphasis on e-commerce and UX optimization also points towards a role that directly impacts conversion rates and customer retention, key metrics in revenue operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of graphic design projects showcasing versatility across different media (e.g., social media graphics, email banners, campaign visuals).

• Examples of UX/UI work demonstrating an understanding of user flows, wireframing, and prototyping, ideally for digital products or e-commerce platforms.

• Case studies or project breakdowns that highlight the problem, your design process, and the outcome or impact of your work.

• Demonstrations of how you've applied user feedback or data to iterate on designs for improved user experience. Process Documentation:

• Ability to articulate your design process, from initial concept to final delivery, emphasizing how you approach problem-solving and ideation.

• Examples of how you've managed project timelines and collaborated with stakeholders to ensure design requirements are met.

• Evidence of how you ensure brand consistency and visual identity across various design outputs.

📝 Enhancement Note: For an internship in this field, a portfolio is crucial. The expectation isn't necessarily for fully launched products but for the demonstration of process, tool proficiency, and creative problem-solving skills. This aligns with operations' need for structured approaches to problem-solving and execution.

💵 Compensation & Benefits

Salary Range:

• As this is a paid internship ("práctica remunerada"), the salary will be competitive for internship roles in Santiago, Chile. Based on industry benchmarks for paid internships in Santiago for design and UX roles, a typical range would be CLP 250,000 - CLP 450,000 per month. This range is an estimate and can vary based on specific company policies, duration, and the intern's demonstrated skills. Benefits:

• Paid internship for 6 months (full-time).

• Direct participation in real projects with tangible business impact.

• Dynamic, collaborative, and innovative work environment.

• Continuous learning and professional development opportunities alongside experienced marketing, technology, and business teams.

• Opportunity to contribute to a growing company transforming the fashion industry.

• Exposure to the e-commerce and sustainability sectors. Working Hours:

• Full-time, approximately 40 hours per week. Specific daily hours will be confirmed upon hiring, with potential for some flexibility depending on project needs and team coordination.

📝 Enhancement Note: The salary estimate is based on local Chilean internship compensation standards and the nature of the role. Benefits are tailored to highlight professional development and practical experience, which are key motivators for interns and align with operations' focus on growth and efficiency through skilled personnel.

🎯 Team & Company Context

🏢 Company Culture

Industry:

• Retail (Fashion E-commerce, Circular Economy). Cencosud operates across multiple retail sectors, but Vopero specifically focuses on the growing market of sustainable and second-hand fashion, positioning itself as a leader in circular economy initiatives within Latin America. This context means the operations will be heavily influenced by digital trends, consumer behavior shifts towards sustainability, and the fast-paced nature of e-commerce. Company Size:

• Cencosud is a large, multinational retail corporation. Vopero, as a specific business unit or brand within Cencosud, likely operates with a more agile, startup-like culture, benefiting from the resources of a larger entity while maintaining a focus on innovation and rapid growth. This hybrid model offers interns exposure to both established corporate structures and dynamic, entrepreneurial environments. Founded:

• Cencosud was founded in 1970. Vopero was launched more recently, representing Cencosud's strategic move into the digital and sustainable fashion market. This history provides a foundation of stability and market understanding, while Vopero's focus brings an innovative, future-oriented perspective. Team Structure:

• The intern will likely be part of the Marketing or Digital team within Vopero. This team is expected to be cross-functional, collaborating closely with E-commerce, Technology, and potentially Business Development teams.

• Reporting structure will likely be to a Marketing Manager, Digital Lead, or a Senior Designer/UX specialist.

• Collaboration will be key, involving frequent interaction with content creators, digital marketers, UX/UI designers, and potentially product managers. Methodology:

• Data-driven decision-making for campaign performance and UX optimization.

• Agile methodologies for project management and iterative design improvements.

• Focus on user-centric design principles to enhance customer engagement and conversion.

• Emphasis on creativity and innovation in content creation and campaign development. Company Website:

• https://www.cencosud.com/ and https://www.vopero.com/ (assuming Vopero has a distinct web presence)

📝 Enhancement Note: Understanding the parent company (Cencosud) and the specific brand (Vopero) is crucial. The operations role here is about driving digital engagement and conversion for an e-commerce platform, making it a critical component of the GTM strategy.

📈 Career & Growth Analysis

Operations Career Level:

• This is an entry-level internship position, designed for individuals at the beginning of their careers in design and digital operations. It provides foundational experience in applying design skills to real-world business challenges within an e-commerce context. Reporting Structure:

• The intern will report to a designated supervisor, likely a Senior Graphic Designer, UX/UI Lead, or Marketing Manager. This provides a clear line of guidance and mentorship. Operations Impact:

• The work of this intern directly impacts Vopero's brand perception, customer engagement, and conversion rates through visual content and UX improvements. By enhancing the digital customer journey, the intern contributes to sales performance and customer satisfaction, key metrics for revenue operations. Growth Opportunities:

• Design Skill Specialization: Opportunity to deepen expertise in graphic design tools (Illustrator, Photoshop) and UX/UI tools (Figma), potentially exploring areas like motion graphics or advanced prototyping.

• E-commerce & Digital Marketing Acumen: Gain hands-on experience in digital marketing strategies, content creation for e-commerce, and understanding user behavior analytics within an online retail environment.

• Sustainability & Circular Economy: Develop an understanding of how design and UX contribute to promoting sustainable consumer practices and the circular economy.

• Potential for Future Roles: Successful interns may be considered for future junior roles within Vopero or Cencosud, depending on performance and business needs.

📝 Enhancement Note: For an internship, the growth analysis focuses on skill acquisition and exposure to industry practices, which are vital for future operations roles. The impact on conversion and customer journey directly links this role to revenue-generating activities.

🌐 Work Environment

Office Type:

• The role is on-site, located at Alto Las Condes, Santiago. This suggests a professional office environment within a Cencosud corporate setting, likely offering collaborative workspaces, meeting rooms, and standard office amenities. Office Location(s):

• Alto Las Condes, Santiago, Chile. This is a well-known commercial and business district, offering accessibility via public transport and proximity to various services. Workspace Context:

• The workspace will likely be designed to foster collaboration and creativity, with access to necessary design software and hardware.

• Opportunities for interaction with a multidisciplinary team (marketing, digital, UX, potentially business analysts) will be abundant.

• The environment is expected to be fast-paced and dynamic, reflecting the nature of a growing e-commerce brand. Work Schedule:

• Full-time (approximately 40 hours per week), Monday to Friday. The specific daily schedule will be communicated during the hiring process.

📝 Enhancement Note: The on-site requirement emphasizes the importance of in-person collaboration, crucial for iterative design processes and team cohesion in operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess basic qualifications and creative output.

• First Interview: Likely with the hiring manager or a senior team member to discuss experience, motivations, and understanding of graphic design/UX principles. This stage will assess cultural fit and passion for the brand.

• Portfolio Presentation/Task: Candidates may be asked to present specific projects from their portfolio, explaining their process, design choices, and learnings. A small design task or a case study discussion related to Vopero's platform might also be included.

• Final Interview: Potentially with HR or a higher-level manager to discuss internship terms, career aspirations, and confirm suitability for the Cencosud/Vopero environment.

Portfolio Review Tips:

• Curate Selectively: Showcase your best 3-5 projects that are most relevant to graphic design, digital marketing visuals, and UX/UI.

• Tell a Story: For each project, clearly articulate the problem statement, your role, your design process (ideation, iteration, tools used), and the outcome or key learnings. Quantify impact if possible (e.g., "improved click-through rate by X%").

• Highlight Tool Proficiency: Clearly demonstrate your command of required tools like Illustrator, Photoshop, Canva, and Figma.

• Showcase Brand Understanding: Include any work that demonstrates an understanding of brand identity, visual consistency, and how design serves business objectives, particularly in e-commerce or fashion.

• Tailor to Vopero: If possible, include a concept piece or a design inspired by Vopero's brand and mission to show initiative and understanding.

Challenge Preparation:

• Be prepared to discuss your design process and how you approach creative challenges.

• Research Vopero's current branding, website, and social media presence. Identify areas where you see opportunities for design or UX improvement.

• Understand the principles of circular fashion and sustainability, as this is a core value of Vopero.

• Practice articulating your ideas clearly and concisely, as you'll be presenting your work.

📝 Enhancement Note: The emphasis on portfolio presentation and explaining design process is critical for operations roles, as it mirrors the need to articulate project plans, methodologies, and outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Graphic Design Software: Adobe Illustrator, Adobe Photoshop, Canva (essential for rapid content creation and social media assets).

• UX/UI Design Tools: Figma (for wireframing, prototyping, and collaborative design).

• Video Editing Software: CapCut (basic editing), Adobe Premiere Pro and After Effects (preferred, for more advanced video content).

Analytics & Reporting:

• While not a primary focus for this intern role, exposure to basic analytics might occur through discussions about campaign performance or user behavior on the website. Understanding how design impacts metrics is key. CRM & Automation:

• Not directly managed by this role, but the output (email marketing assets, social media content) will integrate with CRM and marketing automation platforms.

📝 Enhancement Note: Proficiency in these tools is directly relevant to digital operations and marketing execution, enabling the creation and deployment of visually engaging content that drives customer interaction and conversion.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging new ideas and approaches to design and user experience.

• Customer-Centricity: Designing with the user's needs and experience at the forefront.

• Sustainability: A core value of Vopero, influencing design choices and brand messaging.

• Collaboration: Working effectively with cross-functional teams to achieve common goals.

• Impact-Driven: Focusing on how design contributes to business objectives, such as conversion rates and brand engagement.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing, e-commerce, and potentially tech teams to ensure designs align with business strategies and technical capabilities.

• Feedback-Oriented: Openness to receiving and giving constructive feedback to improve designs and processes.

• Agile & Iterative: Embracing a process of continuous improvement, adapting designs based on feedback and performance data.

📝 Enhancement Note: The emphasis on collaboration and data-driven iteration aligns with the core principles of effective operations teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Business Needs: Effectively translating creative ideas into designs that meet specific marketing objectives and conversion goals.

• Rapid Content Production: Meeting the demands of a fast-paced e-commerce environment that requires consistent content creation.

• Adapting to Brand Evolution: Staying updated with Vopero's brand guidelines and market trends to ensure designs remain relevant and impactful.

• Mastering New Tools: Quickly learning and applying new software or design techniques as required by projects.

Learning & Development Opportunities:

• Hands-on experience with industry-standard design and UX tools.

• Exposure to e-commerce operations and digital marketing strategies.

• Understanding of the circular economy and sustainable fashion market.

• Mentorship from experienced design and marketing professionals.

• Networking opportunities within Cencosud and the broader retail industry.

📝 Enhancement Note: Identifying challenges and growth opportunities helps candidates understand the learning curve and potential development path, crucial for operations professionals who thrive on continuous improvement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media graphic campaign from concept to completion." (Focus on process, tools, and how you'd measure success).

• "How would you approach designing a landing page for a new Vopero product launch to maximize user engagement and conversion?" (Focus on UX principles, user journey mapping, and conversion optimization).

• "How do you ensure brand consistency across different digital touchpoints?" (Focus on brand guidelines, visual identity, and systematic application). Company & Culture Questions:

• "What interests you about Vopero and the circular fashion movement?" (Demonstrate research and genuine interest in the brand's mission).

• "How do you handle constructive criticism on your designs?" (Highlight your ability to receive feedback and iterate).

• "Describe a time you had to adapt your design approach based on project constraints or new information." (Showcase flexibility and problem-solving skills). Portfolio Presentation Strategy:

• Structure: For each project, clearly state the objective, your role, the problem, your solution (design process), and the outcome.

• Visuals: Use high-quality mockups and clear visuals. Explain why you made certain design choices.

• Conciseness: Be prepared to present your key projects within a specified timeframe (e.g., 5-10 minutes per project).

• Engagement: Be ready to answer questions about your process and defend your design decisions. Show enthusiasm and passion for your work.

📝 Enhancement Note: Preparing for these types of questions and presentation strategies will equip candidates to articulate their operational thinking and problem-solving abilities in a design context.

📌 Application Steps

To apply for this operations-adjacent position:

• Submit your application through the provided link on the Cencosud careers site.

• Customize Your Resume: Highlight any experience or coursework related to graphic design, UX/UI, digital marketing, e-commerce, or sustainability. Use keywords from the job description.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, well-organized, and showcases your strongest, most relevant work. Be ready to walk through 2-3 key projects in detail.

• Research Vopero & Cencosud: Understand their mission, values, current marketing efforts, and the circular fashion market. This will help you tailor your responses and demonstrate genuine interest.

• Practice Presentation Skills: Rehearse presenting your portfolio projects and answering potential interview questions, focusing on clear communication and enthusiasm.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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